{"id":8397,"date":"2021-06-09T10:00:48","date_gmt":"2021-06-09T03:00:48","guid":{"rendered":"https:\/\/tino.vn\/?post_type=ht_kb&p=8397"},"modified":"2021-06-09T10:02:33","modified_gmt":"2021-06-09T03:02:33","slug":"phan-tich-chi-phi-quang-cao-google-ads","status":"publish","type":"ht_kb","link":"https:\/\/tino.vn\/blog\/docs\/phan-tich-chi-phi-quang-cao-google-ads\/","title":{"rendered":"Ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o: Google Ads"},"content":{"rendered":"
Ch\u1ec9 \u00e1p d\u1ee5ng tr\u00ean b\u1ea3n Professional<\/div>\n
<\/div>\n
Trong b\u00e1o c\u00e1o Sales Intelligence, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1eeb ngu\u1ed3n Google Ads. Tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 xem t\u1ed5ng s\u1ed1 ti\u1ec1n trong c\u00e1c b\u00e1o c\u00e1o n\u00e0y. Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, xem nh\u00f3m qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u1eeb kh\u00f3a n\u00e0o \u0111ang th\u1ef1c s\u1ef1 ho\u1ea1t \u0111\u1ed9ng.<\/div>\n
<\/div>\n
N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 chi ph\u00ed qu\u1ea3ng c\u00e1o chi ti\u1ebft c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft Thi\u1ebft l\u1eadp th\u1ebb UTM cho Google Ads.
\nTr\u01b0\u1edbc khi s\u1eed d\u1ee5ng b\u00e1o c\u00e1o Sales Intelligence, b\u1ea1n c\u1ea7n k\u1ebft n\u1ed1i c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng (traffic source) v\u00e0 b\u1eaft \u0111\u1ea7u c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u1ecdc th\u00eam trong b\u00e0i – Connect traffic sources.<\/div>\n
<\/div>\n

\u0110\u1ebfn ph\u1ea7n Sales Intelligence<\/b>\u00a0> click\u00a0Reports<\/b>.<\/p>\n

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Chuy\u1ec3n \u0111\u1ebfn ph\u1ea7n \u00a0Advertising ROI<\/b>> nh\u1ea5p v\u00e0o traffic source Google Ads<\/strong>.<\/p>\n

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In the opened slider, you’ll see the list of ad campaigns and their statistics.<\/p>\n

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Nh\u1ea5p v\u00e0o t\u00ean chi\u1ebfn d\u1ecbch \u0111\u1ec3 xem hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong>.<\/p>\n

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Trong b\u00e1o c\u00e1o, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh c\u00e1i n\u00e0o trong s\u1ed1 ch\u00fang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0 chi ph\u00ed l\u00e0 bao nhi\u00eau.<\/p>\n

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\u0110\u1ec3 nh\u1eadn b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t t\u1eeb kh\u00f3a, h\u00e3y ch\u1ecdn qu\u1ea3ng c\u00e1o t\u1eeb danh s\u00e1ch.<\/p>\n

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Trong b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 xem nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean Internet.<\/p>\n

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V\u1edbi b\u00e1o c\u00e1o ROI c\u1ee7a Qu\u1ea3ng c\u00e1o Google Ads, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u1edbi chi ph\u00ed h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ec9 \u00e1p d\u1ee5ng tr\u00ean b\u1ea3n Professional Trong b\u00e1o c\u00e1o Sales Intelligence, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1eeb ngu\u1ed3n Google Ads. Tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 xem t\u1ed5ng s\u1ed1 ti\u1ec1n trong c\u00e1c b\u00e1o c\u00e1o n\u00e0y. Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, xem […]<\/p>\n","protected":false},"author":11,"featured_media":16424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"tags":[],"ht_kb_category":[5199],"class_list":["post-8397","ht_kb","type-ht_kb","status-publish","format-standard","has-post-thumbnail","hentry","ht_kb_category-sales-intelligence"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=8397"}],"version-history":[{"count":0,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/16424"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=8397"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=8397"},{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb_category?post=8397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}