{"id":8402,"date":"2021-06-09T10:19:53","date_gmt":"2021-06-09T03:19:53","guid":{"rendered":"https:\/\/tino.vn\/?post_type=ht_kb&#038;p=8402"},"modified":"2021-06-09T10:19:53","modified_gmt":"2021-06-09T03:19:53","slug":"phan-tich-chi-phi-quang-cao-trong-sales-intelligence-bitrix24","status":"publish","type":"ht_kb","link":"https:\/\/tino.vn\/blog\/docs\/phan-tich-chi-phi-quang-cao-trong-sales-intelligence-bitrix24\/","title":{"rendered":"Ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o trong Sales Intelligence Bitrix24"},"content":{"rendered":"<div>B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Bitrix24 Sales Intelligence. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong b\u00e1o c\u00e1o ROI c\u1ee7a Qu\u1ea3ng c\u00e1o, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 xem s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u00e3 chi cho qu\u1ea3ng c\u00e1o v\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c.<\/div>\n<div><\/div>\n<div>\n<p>V\u00ed d\u1ee5: h\u00e3y ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o cho ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp <strong>Google Ads<\/strong>. Ch\u1ecdn ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng t\u01b0\u01a1ng \u1ee9ng trong ph\u1ea7n <b>Sales Intelligence<\/b>&gt; \u0111\u0103ng nh\u1eadp v\u00e0o T\u00e0i kho\u1ea3n Google c\u1ee7a b\u1ea1n&gt; ch\u1ecdn t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o v\u00e0 nh\u1ea5p v\u00e0o <strong>Chi ph\u00ed (Cost)<\/strong>.<\/p>\n<p>\u0110\u1ecdc th\u00eam v\u1ec1 k\u1ebft n\u1ed1i c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng trong b\u00e0i vi\u1ebft &#8211; <a href=\"https:\/\/tino.vn\/blog\/docs\/cau-hinh-ket-noi-cac-nguon-luu-luong-connect-traffic-sources\/\">K\u1ebft n\u1ed1i c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng.<\/a><\/p>\n<\/div>\n<div><a class=\"ge-modal-img m-image\" href=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/b16\/adcost1.png\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" title=\"adcost1.png\" src=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/b16\/adcost1.png\" alt=\"adcost1.png\" width=\"614\" height=\"299\" \/><i class=\"i-hover\"><\/i><\/a><\/div>\n<div>\n<p>Nh\u1ea5p v\u00e0o <strong>Th\u00eam<\/strong> v\u00e0 \u0111i\u1ec1n v\u00e0o c\u00e1c th\u00f4ng tin.<\/p>\n<p>N\u1ebfu ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh trong d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i l\u00e0m ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (v\u00ed d\u1ee5: Google Ads), th\u00ec chi ph\u00ed qu\u1ea3ng c\u00e1o cho ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u00eam v\u00e0o Bitrix24 Sales Intelligence.<\/p>\n<\/div>\n<div><a class=\"ge-modal-img m-image\" href=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/f5a\/adcost2.png\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" title=\"adcost2.png\" src=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/f5a\/adcost2.png\" alt=\"adcost2.png\" width=\"614\" height=\"298\" \/><i class=\"i-hover\"><\/i><\/a><\/div>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Specify a date range for the ad cost analysis.<\/li>\n<li>Specify the cost of the campaign.<\/li>\n<li>Enable\u00a0<b>Count actions automatically<\/b>\u00a0option if needed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"helpdesk-article-note\"><b>Action<\/b>\u00a0is an activity that you want your client to do. Activate\u00a0<b>Count actions automatically<\/b>, and the system will count how many visitors got to the website by clicking the specific link, called to the phone number specified on the website and clicked on the email address. If you don&#8217;t enable this option, you can decide what does the &#8220;action&#8221; mean. For example, you&#8217;ve printed 200 flyers with invitations to visit your restaurant. In this case, each flyer is one &#8220;action&#8221;. So you need to disable\u00a0<b>Count actions automatically<\/b>\u00a0option and specify that the number of actions is 200.<\/div>\n<ul>\n<li>You can add your comments to the corresponding field.<\/li>\n<\/ul>\n<h4 id=\"Where_can_I_view_the_advertising_ROI_report?\">Where can I view the advertising ROI report?<\/h4>\n<p>Click\u00a0<b>CRM Analytics &gt; Sales Intelligence &gt; Advertising ROI<\/b>\u00a0to view the report.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ch\u1ec9 \u0111\u1ecbnh ph\u1ea1m vi ng\u00e0y cho ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<li>Ch\u1ec9 \u0111\u1ecbnh chi ph\u00ed c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<li>B\u1eadt t\u00f9y ch\u1ecdn T\u1ef1 \u0111\u1ed9ng \u0111\u1ebfm h\u00e0nh \u0111\u1ed9ng n\u1ebfu c\u1ea7n.<\/li>\n<\/ul>\n<p><strong>H\u00e0nh \u0111\u1ed9ng<\/strong> l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u1ef1c hi\u1ec7n. <strong>T\u1ef1 \u0111\u1ed9ng k\u00edch ho\u1ea1t \u0110\u1ebfm h\u00e0nh \u0111\u1ed9ng<\/strong> v\u00e0 h\u1ec7 th\u1ed1ng s\u1ebd \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch \u0111\u00e3 truy c\u1eadp v\u00e0o trang web b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o li\u00ean k\u1ebft c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c g\u1ecdi \u0111\u1ebfn s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh tr\u00ean trang web v\u00e0 nh\u1ea5p v\u00e0o \u0111\u1ecba ch\u1ec9 email. N\u1ebfu b\u1ea1n kh\u00f4ng b\u1eadt t\u00f9y ch\u1ecdn n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh &#8220;h\u00e0nh \u0111\u1ed9ng&#8221; c\u00f3 ngh\u0129a l\u00e0 g\u00ec. V\u00ed d\u1ee5: b\u1ea1n \u0111\u00e3 in 200 t\u1edd r\u01a1i v\u1edbi l\u1eddi m\u1eddi gh\u00e9 th\u0103m nh\u00e0 h\u00e0ng c\u1ee7a m\u00ecnh. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, m\u1ed7i t\u1edd r\u01a1i l\u00e0 m\u1ed9t &#8220;h\u00e0nh \u0111\u1ed9ng&#8221;. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eaft t\u00f9y ch\u1ecdn \u0110\u1ebfm h\u00e0nh \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng v\u00e0 ch\u1ec9 \u0111\u1ecbnh r\u1eb1ng s\u1ed1 h\u00e0nh \u0111\u1ed9ng l\u00e0 200.<\/p>\n<ul>\n<li>B\u1ea1n c\u00f3 th\u1ec3 th\u00eam nh\u1eadn x\u00e9t c\u1ee7a m\u00ecnh v\u00e0o tr\u01b0\u1eddng t\u01b0\u01a1ng \u1ee9ng.<\/li>\n<\/ul>\n<h4 id=\"T\u00f4i_c\u00f3_th\u1ec3_xem_b\u00e1o_c\u00e1o_ROI_c\u1ee7a_qu\u1ea3ng_c\u00e1o_\u1edf_\u0111\u00e2u?\">T\u00f4i c\u00f3 th\u1ec3 xem b\u00e1o c\u00e1o ROI c\u1ee7a qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u?<\/h4>\n<p>Nh\u1ea5p v\u00e0o <b>CRM Analytics &gt; Sales Intelligence &gt; Advertising ROI<\/b> \u0111\u1ec3 xem b\u00e1o c\u00e1o.<\/p>\n<div><a class=\"ge-modal-img m-image\" href=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/4d7\/adcosts3.png\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" title=\"adcosts3.png\" src=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/4d7\/adcosts3.png\" alt=\"adcosts3.png\" width=\"614\" height=\"310\" \/><i class=\"i-hover\"><\/i><\/a><\/div>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 th\u00eam nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o cho m\u1ed9t ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, nh\u1eefng chi ph\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p trong b\u00e1o c\u00e1o Advertising ROI.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0o b\u00e1o c\u00e1o b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o n\u00fat <strong>Th\u00eam<\/strong>.<\/p>\n<div><a class=\"ge-modal-img m-image\" href=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/847\/adcosts4.png\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" title=\"adcosts4.png\" src=\"https:\/\/helpdesk.bitrix24.com\/upload\/medialibrary\/847\/adcosts4.png\" alt=\"adcosts4.png\" width=\"614\" height=\"310\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch chi ph\u00ed qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Bitrix24 Sales Intelligence. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong b\u00e1o c\u00e1o ROI c\u1ee7a Qu\u1ea3ng c\u00e1o, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 xem s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u00e3 chi cho qu\u1ea3ng c\u00e1o v\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5: h\u00e3y ph\u00e2n t\u00edch chi [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":16424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"tags":[],"ht_kb_category":[5199],"class_list":["post-8402","ht_kb","type-ht_kb","status-publish","format-standard","has-post-thumbnail","hentry","ht_kb_category-sales-intelligence"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=8402"}],"version-history":[{"count":0,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/16424"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=8402"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=8402"},{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb_category?post=8402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}