{"id":8604,"date":"2021-06-09T18:05:25","date_gmt":"2021-06-09T11:05:25","guid":{"rendered":"https:\/\/tino.vn\/?post_type=ht_kb&p=8604"},"modified":"2021-07-30T15:40:57","modified_gmt":"2021-07-30T08:40:57","slug":"crm-cach-phan-khuc-khach-hang-segment-the-customer-base","status":"publish","type":"ht_kb","link":"https:\/\/tino.vn\/blog\/docs\/crm-cach-phan-khuc-khach-hang-segment-the-customer-base\/","title":{"rendered":"[CRM] Ph\u00e2n kh\u00fac c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng (segment the customer base)"},"content":{"rendered":"

Ph\u00e2n \u0111o\u1ea1n c\u01a1 s\u1edf l\u00e0 g\u00ec<\/span><\/h2>\n

Ph\u00e2n \u0111o\u1ea1n<\/span><\/b>\u00a0l\u00e0 vi\u1ec7c ph\u00e2n chia c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c b\u1ed9 ph\u1eadn theo m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m.<\/span><\/p>\n

N\u1ebfu c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac, th\u00ec vi\u1ec7c l\u00e0m vi\u1ec7c v\u1edbi n\u00f3 kh\u00f4ng d\u1ec5 d\u00e0ng.\u00a0V\u00ed d\u1ee5, \u0111\u1ec3 t\u00ecm kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n ph\u1ea3i xem qua to\u00e0n b\u1ed9 c\u01a1 s\u1edf d\u1eef li\u1ec7u.\u00a0N\u00f3 c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t th\u1eddi gian d\u00e0i.\u00a0Ph\u00e2n \u0111o\u1ea1n c\u01a1 s\u1edf cho ph\u00e9p b\u1ea1n theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng t\u1eeb c\u00f9ng l\u0129nh v\u1ef1c v\u00e0 ch\u1ea1y c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f4ng vi\u1ec7c kh\u00e1c nhau v\u1edbi c\u00e1c quy t\u1eafc t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/span><\/p>\n

C\u00e1ch ph\u00e2n \u0111o\u1ea1n \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 v\u00e0 c\u00f4ng ty<\/span><\/h2>\n
Theo lo\u1ea1i h\u00ecnh c\u00f4ng ty v\u00e0 \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n c\u01a1 s\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p, c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf.\u00a0Ph\u00e2n \u0111o\u1ea1n r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 thu th\u1eadp ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/div>\n

C\u00f3 m\u1ed9t\u00a0<\/span>Li\u00ean Lo\u1ea1i<\/span><\/b>\u00a0v\u00e0\u00a0<\/span>Lo\u1ea1i c\u00f4ng ty<\/span><\/b>\u00a0l\u0129nh v\u1ef1c trong danh b\u1ea1 v\u00e0 c\u00e1c c\u00f4ng ty, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh c\u00e1c lo\u1ea1i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi.\u00a0Gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c tr\u01b0\u1eddng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u1ed9 l\u1ecdc v\u00e0 quy t\u1eafc t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/span><\/p>\n

\u0110i t\u1edbi\u00a0<\/span>CRM> C\u00e0i \u0111\u1eb7t> \u0110i\u1ec3m b\u1eaft \u0111\u1ea7u> Tr\u1ea1ng th\u00e1i v\u00e0 Danh s\u00e1ch th\u1ea3 xu\u1ed1ng.<\/span><\/b><\/p>\n

\"contactcompany1.jpg\"<\/i><\/a><\/div>\n

\u0110\u1ec3 ch\u1ec9nh s\u1eeda m\u1ed9t lo\u1ea1i, h\u00e3y di chu\u1ed9t qua> nh\u1ea5p v\u00e0o n\u00fat chu\u1ed9t.\u00a0Ch\u1ec9 \u0111\u1ecbnh lo\u1ea1i \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 v\u00e0 c\u00f4ng ty b\u1ea1n l\u00e0m vi\u1ec7c.<\/span><\/p>\n

\"contactcompany2.jpg\"<\/i><\/a><\/div>\n

Vi\u1ec7c ph\u00e2n chia c\u01a1 s\u1edf theo kh\u1ea3 n\u0103ng \u0111\u01a1n l\u1ebb\u00a0<\/span>kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u00e2n \u0111o\u1ea1n<\/span><\/b>\u00a0.\u00a0Trong th\u1ecb tr\u01b0\u1eddng b2b, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh nh\u00e0 cung c\u1ea5p, ng\u01b0\u1eddi mua ho\u1eb7c nh\u00e0 th\u1ea7u.\u00a0C\u00e1c t\u00f9y ch\u1ecdn ph\u1ee5 thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c tr\u01b0\u1eddng t\u00f9y ch\u1ec9nh nh\u01b0\u00a0<\/span>Danh s\u00e1ch<\/span><\/b>\u00a0\u0111\u1ec3 \u0111\u00e1nh d\u1ea5u c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\u0110\u1ecdc th\u00eam v\u1ec1 c\u00e1c tr\u01b0\u1eddng trong b\u00e0i vi\u1ebft\u00a0<\/span>C\u00e1c tr\u01b0\u1eddng t\u00f9y ch\u1ec9nh trong CRM<\/span><\/a>\u00a0.<\/span><\/div>\n

C\u00e1ch ph\u00e2n \u0111o\u1ea1n giao d\u1ecbch<\/span><\/h2>\n
C\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u lo\u1ea1i giao d\u1ecbch kh\u00e1c nhau v\u1edbi c\u00f9ng m\u1ed9t kh\u00e1ch h\u00e0ng.\u00a0T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i th\u1ecfa thu\u1eadn, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i ch\u00fang cho nh\u00e2n vi\u00ean v\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u1ecbch b\u1ea3n c\u00f4ng vi\u1ec7c kh\u00e1c nhau.<\/span><\/div>\n

Giao d\u1ecbch \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 v\u00e0 c\u00f4ng ty.\u00a0T\u00ecm ph\u1ea7n\u00a0<\/span>Lo\u1ea1i giao d\u1ecbch<\/span><\/b>\u00a0trong ph\u1ea7n\u00a0<\/span>CRM<\/span><\/b>\u00a0>\u00a0<\/span>C\u00e0i \u0111\u1eb7t> \u0110i\u1ec3m b\u1eaft \u0111\u1ea7u> Tr\u1ea1ng th\u00e1i v\u00e0 Danh s\u00e1ch th\u1ea3 xu\u1ed1ng<\/span><\/b>\u00a0v\u00e0 ch\u1ec9 \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb mong mu\u1ed1n.<\/span><\/p>\n

\"contactcompany3.jpg\"<\/i><\/a><\/div>\n

T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i giao d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh nh\u1eefng nh\u00e2n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m kh\u00e1c nhau.\u00a0V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i y\u00eau c\u1ea7u gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3, v.v.<\/span><\/p>\n

C\u00e1ch ch\u1ec9 \u0111\u1ecbnh c\u00e1c lo\u1ea1i giao d\u1ecbch v\u00e0 kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

Theo m\u1eb7c \u0111\u1ecbnh, tr\u01b0\u1eddng\u00a0<\/span>Lo\u1ea1i<\/span><\/b>\u00a0n\u1eb1m trong ph\u1ea7n\u00a0<\/span>Th\u00eam<\/span><\/b>\u00a0th\u1ebb giao d\u1ecbch, li\u00ean h\u1ec7 v\u00e0 c\u00f4ng ty.<\/span><\/p>\n

\"contactcompany4.jpg\"<\/i><\/a><\/div>\n

N\u1ebfu tr\u01b0\u1eddng n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, h\u00e3y nh\u1ea5p v\u00e0o\u00a0<\/span>Ch\u1ecdn tr\u01b0\u1eddng> Lo\u1ea1i<\/span><\/b>\u00a0.<\/span><\/p>\n

\"contactcompany5.jpg\"<\/i><\/a><\/div>\n

C\u00e1ch ph\u00e2n \u0111o\u1ea1n c\u01a1 s\u1edf n\u00e0y s\u1ebd \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c thu th\u1eadp ph\u00e2n t\u00edch v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u00e2n \u0111o\u1ea1n c\u01a1 s\u1edf l\u00e0 g\u00ec Ph\u00e2n \u0111o\u1ea1n\u00a0l\u00e0 vi\u1ec7c ph\u00e2n chia c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c b\u1ed9 ph\u1eadn theo m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m. N\u1ebfu c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac, th\u00ec vi\u1ec7c l\u00e0m vi\u1ec7c v\u1edbi n\u00f3 kh\u00f4ng d\u1ec5 d\u00e0ng.\u00a0V\u00ed d\u1ee5, \u0111\u1ec3 t\u00ecm kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t nh\u00f3m […]<\/p>\n","protected":false},"author":11,"featured_media":16424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"tags":[],"ht_kb_category":[5214],"class_list":["post-8604","ht_kb","type-ht_kb","status-publish","format-standard","has-post-thumbnail","hentry","ht_kb_category-crm"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=8604"}],"version-history":[{"count":0,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/16424"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=8604"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=8604"},{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb_category?post=8604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}