{"id":8728,"date":"2021-06-09T20:11:08","date_gmt":"2021-06-09T13:11:08","guid":{"rendered":"https:\/\/tino.vn\/?post_type=ht_kb&p=8728"},"modified":"2021-07-06T14:42:30","modified_gmt":"2021-07-06T07:42:30","slug":"crm-pheu-ban-hangsales-funnel","status":"publish","type":"ht_kb","link":"https:\/\/tino.vn\/blog\/docs\/crm-pheu-ban-hangsales-funnel\/","title":{"rendered":"[CRM] Ph\u1ec5u b\u00e1n h\u00e0ng (Sales funnel)"},"content":{"rendered":"

Ph\u1ec5u b\u00e1n h\u00e0ng (Sales funnel)<\/h1>\n

Ph\u1ec5u b\u00e1n h\u00e0ng <\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n n\u00e0o b\u1ea1n m\u1ea5t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads).<\/p>\n

Nh\u1ea5p v\u00e0o CRM> K\u00eanh b\u00e1n h\u00e0ng <\/strong> \u0111\u1ec3 xem t\u1ef7 l\u1ec7 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecfa thu\u1eadn trong ch\u1ebf \u0111\u1ed9 xem \u0111\u1ed3 h\u1ecda v\u00e0 d\u1ea1ng b\u1ea3ng.<\/p>\n

\"salesfunnel1.png\"<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda t\u00ean c\u00e1c giai \u0111o\u1ea1n th\u1ecfa thu\u1eadn, \u0111\u1eb7t h\u00e0ng ho\u1eb7c th\u00eam c\u00e1c giai \u0111o\u1ea1n m\u1edbi trong ph\u1ea7n CRM> C\u00e0i \u0111\u1eb7t> \u0110i\u1ec3m b\u1eaft \u0111\u1ea7u> Tr\u1ea1ng th\u00e1i v\u00e0 th\u1ea3 xu\u1ed1ng> Giai \u0111o\u1ea1n th\u1ecfa thu\u1eadn <\/strong>.<\/p>\n

\"salesfunnel2.png\"<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u quy tr\u00ecnh th\u1ecfa thu\u1eadn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh (Configure) c\u00e1c giai \u0111o\u1ea1n th\u1ecfa thu\u1eadn cho t\u1eebng quy tr\u00ecnh ri\u00eang l\u1ebb. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh th\u1ecfa thu\u1eadn trong b\u00e0i vi\u1ebft \u2013 Nhi\u1ec1u quy tr\u00ecnh v\u00e0 k\u00eanh b\u00e1n h\u00e0ng trong Bitrix24 CRM <\/a>.<\/p>\n

Trong ph\u1ea7n K\u00eanh b\u00e1n h\u00e0ng <\/strong>, b\u1ea1n c\u00f3 th\u1ec3 xem b\u1ea3ng v\u00e0 bi\u1ec3u \u0111\u1ed3 cho c\u00e1c th\u1ecfa thu\u1eadn Hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng <\/strong> (giai \u0111o\u1ea1n \u0111\u1ea7u, giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng v\u00e0 th\u00e0nh c\u00f4ng) v\u00e0 th\u1ecfa thu\u1eadn Kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng <\/strong> (giai \u0111o\u1ea1n cu\u1ed1i kh\u00f4ng th\u00e0nh c\u00f4ng).<\/p>\n

C\u00f3 hai lo\u1ea1i k\u00eanh: Ti\u00eau chu\u1ea9n <\/strong> v\u00e0 C\u00f3 chuy\u1ec3n \u0111\u1ed5i <\/strong>.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c k\u00eanh nh\u1eadp b\u1ea5t k\u1ef3 l\u00fac n\u00e0o b\u1eb1ng c\u00e1ch ch\u1ecdn lo\u1ea1i k\u00eanh trong tr\u00ecnh \u0111\u01a1n th\u1ea3 xu\u1ed1ng.<\/p>\n

\"salesfunnel3.png\"<\/p>\n

\u1ede ch\u1ebf \u0111\u1ed9 xem Chu\u1ea9n <\/strong>, b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng th\u1ecfa thu\u1eadn tr\u00ean t\u1eebng giai \u0111o\u1ea1n v\u00e0 ph\u1ea7n tr\u0103m so v\u1edbi t\u1ed5ng s\u1ed1 th\u1ecfa thu\u1eadn.<\/p>\n

Trong ch\u1ebf \u0111\u1ed9 xem V\u1edbi Chuy\u1ec3n \u0111\u1ed5i <\/strong>, m\u1ed7i giai \u0111o\u1ea1n th\u1ecfa thu\u1eadn th\u1ea5p h\u01a1n bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n th\u1ecfa thu\u1eadn tr\u00ean. V\u00ed d\u1ee5: m\u1ed9t th\u1ecfa thu\u1eadn \u1edf giai \u0111o\u1ea1n Th\u1ecfa Thu\u1eadn<\/strong> \u0111\u00e3 th\u1eafng<\/strong>\u00a0c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh trong t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n trung gian v\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n

\"salesfunnel4.png\"<\/p>\n

H\u00e3y xem nh\u01b0 v\u00ed d\u1ee5 v\u1ec1 k\u00eanh b\u00e1n h\u00e0ng tr\u00ean \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u1edf tr\u00ean. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng 39% th\u1ecfa thu\u1eadn \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n H\u00f3a \u0111\u01a1n cu\u1ed1i c\u00f9ng <\/strong> v\u00e0 chuy\u1ec3n qua c\u00e1c giai \u0111o\u1ea1n M\u1edbi <\/strong> v\u00e0 \u0110ang x\u1eed l\u00fd <\/strong>. 11 l\u00e0 t\u1ed5ng s\u1ed1 th\u1ecfa thu\u1eadn trong giai \u0111o\u1ea1n n\u00e0y v\u00e0 176.940 \u0111\u00f4 la l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n c\u1ee7a c\u00e1c th\u1ecfa thu\u1eadn \u0111\u00f3.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng 86% t\u1ea5t c\u1ea3 c\u00e1c th\u1ecfa thu\u1eadn \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 14% kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng (kh\u00f4ng th\u00e0nh c\u00f4ng).<\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u1ec5u b\u00e1n h\u00e0ng (Sales funnel) Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n n\u00e0o b\u1ea1n m\u1ea5t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads). Nh\u1ea5p v\u00e0o CRM> K\u00eanh b\u00e1n h\u00e0ng \u0111\u1ec3 xem t\u1ef7 l\u1ec7 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecfa thu\u1eadn trong ch\u1ebf […]<\/p>\n","protected":false},"author":11,"featured_media":16424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"tags":[],"ht_kb_category":[5214],"class_list":["post-8728","ht_kb","type-ht_kb","status-publish","format-standard","has-post-thumbnail","hentry","ht_kb_category-crm"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=8728"}],"version-history":[{"count":0,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/16424"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=8728"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=8728"},{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb_category?post=8728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}