{"id":102444,"date":"2024-10-01T14:07:58","date_gmt":"2024-10-01T07:07:58","guid":{"rendered":"https:\/\/wiki.tino.org\/?p=102444"},"modified":"2024-09-30T14:08:01","modified_gmt":"2024-09-30T07:08:01","slug":"heatmap-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/heatmap-la-gi\/","title":{"rendered":"Heatmap l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 xem heatmap website?"},"content":{"rendered":"\n<p><strong>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang s\u1edf h\u1eefu m\u1ed9t <a href=\"https:\/\/tino.vn\/blog\/thiet-ke-website-ban-hang-mien-phi-a-z-moi-nhat\/\" target=\"_blank\" data-type=\"post\" data-id=\"35299\" rel=\"noreferrer noopener\">c\u1eeda h\u00e0ng online<\/a>. B\u1ea1n mu\u1ed1n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m n\u00e0o nh\u1ea5t, d\u00e0nh th\u1eddi gian nh\u00ecn v\u00e0o \u0111\u00e2u nhi\u1ec1u nh\u1ea5t tr\u00ean trang web. Heatmap s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y. V\u1eady c\u1ee5 th\u1ec3 heatmap l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 xem heatmap website? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng TinoHost t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"Heatmap_l\u00e0_g\u00ec?\"><a id=\"post-102444-_fn0sm4b85lur\"><\/a><strong>Heatmap l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 id=\"\u0110\u1ecbnh_ngh\u0129a_heatmap\"><a id=\"post-102444-_13wac29e1co8\"><\/a><strong>\u0110\u1ecbnh ngh\u0129a heatmap<\/strong><\/h3>\n\n\n\n<p>Heatmap (<em>b\u1ea3n \u0111\u1ed3 nhi\u1ec7t<\/em>) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ec3u di\u1ec5n gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c bi\u1ebfn s\u1ed1 qua m\u00e0u s\u1eafc, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft c\u00e1c khu v\u1ef1c c\u00f3 s\u1ef1 t\u1eadp trung ho\u1eb7c s\u1ef1 bi\u1ebfn \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong d\u1eef li\u1ec7u. C\u1ee5 th\u1ec3, heatmap th\u01b0\u1eddng hi\u1ec3n th\u1ecb c\u00e1c gi\u00e1 tr\u1ecb nhi\u1ec7t \u0111\u1ed9, m\u1eadt \u0111\u1ed9, ho\u1eb7c c\u01b0\u1eddng \u0111\u1ed9, v\u1edbi m\u00e0u s\u1eafc \u0111\u1ea1i di\u1ec7n cho c\u00e1c m\u1ee9c \u0111\u1ed9 t\u1eeb th\u1ea5p \u0111\u1ebfn cao, v\u00ed d\u1ee5 m\u00e0u xanh cho gi\u00e1 tr\u1ecb th\u1ea5p v\u00e0 m\u00e0u \u0111\u1ecf cho gi\u00e1 tr\u1ecb cao. C\u00e1ch bi\u1ec3u di\u1ec5n n\u00e0y gi\u00fap ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch c\u00e1c con s\u1ed1 ph\u1ee9c t\u1ea1p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-1.png\" alt=\"heatmap-la-gi\" class=\"wp-image-102467\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-1.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-1-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>Heatmap l\u00e0 g\u00ec?<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, heatmap \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch d\u1eef li\u1ec7u ph\u00e2n b\u1ed1. Trong ph\u00e2n t\u00edch trang web, heatmap \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0 nh\u1eefng khu v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c cu\u1ed9n qua tr\u00ean trang web.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, heatmap c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 t\u00e0i ch\u00ednh, sinh h\u1ecdc hay kh\u00ed h\u1eadu. Trong t\u00e0i ch\u00ednh, heatmap gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian ho\u1eb7c gi\u1eefa c\u00e1c c\u1ed5 phi\u1ebfu. Trong sinh h\u1ecdc, c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap bi\u1ec3u di\u1ec5n c\u00e1c m\u1eabu gen qua m\u00e0u s\u1eafc \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c v\u00f9ng ho\u1ea1t \u0111\u1ed9ng gen kh\u00e1c nhau. C\u00f2n trong kh\u00ed h\u1eadu, heatmap bi\u1ec3u di\u1ec5n s\u1ef1 thay \u0111\u1ed5i nhi\u1ec7t \u0111\u1ed9 ho\u1eb7c l\u01b0\u1ee3ng m\u01b0a theo c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd.<\/p>\n\n\n\n<h3 id=\"Heatmap_website_l\u00e0_g\u00ec?\"><a id=\"post-102444-_36pockexa154\"><\/a><strong>Heatmap website l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Heatmap website l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u gi\u00fap theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web th\u00f4ng qua bi\u1ec3u \u0111\u1ed3 m\u00e0u s\u1eafc. V\u1edbi heatmap, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb web c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 nh\u1eefng khu v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t (nh\u01b0 click chu\u1ed9t, di chu\u1ed9t, cu\u1ed9n trang) ho\u1eb7c \u00edt nh\u1ea5t tr\u00ean trang. M\u00e0u s\u1eafc tr\u00ean heatmap website th\u01b0\u1eddng bi\u1ec3u th\u1ecb c\u00e1c m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb c\u00e1c m\u00e0u l\u1ea1nh (xanh) cho nh\u1eefng v\u00f9ng \u00edt t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn c\u00e1c m\u00e0u n\u00f3ng (\u0111\u1ecf) cho nh\u1eefng v\u00f9ng c\u00f3 nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<h3 id=\"Ph\u00e2n_lo\u1ea1i_heatmap_website\"><a id=\"post-102444-_bjhjv1lycvfd\"><\/a><strong>Ph\u00e2n lo\u1ea1i heatmap website<\/strong><\/h3>\n\n\n\n<h4 id=\"Click_heatmap_(B\u1ea3n_\u0111\u1ed3_nhi\u1ec7t_theo_nh\u1ea5p_chu\u1ed9t)\"><a id=\"post-102444-_r0bzg449lbun\"><\/a><strong>Click heatmap (B\u1ea3n \u0111\u1ed3 nhi\u1ec7t theo nh\u1ea5p chu\u1ed9t)<\/strong><\/h4>\n\n\n\n<p>Click heatmap c\u00f3 ch\u1ee9c n\u0103ng theo d\u00f5i v\u00e0 ghi nh\u1eadn m\u1ecdi l\u1ea7n nh\u1ea5p chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web. Lo\u1ea1i heatmap n\u00e0y cho ph\u00e9p qu\u1ea3n tr\u1ecb vi\u00ean x\u00e1c \u0111\u1ecbnh nh\u1eefng khu v\u1ef1c n\u00e0o tr\u00ean trang thu h\u00fat nhi\u1ec1u nh\u1ea5p chu\u1ed9t nh\u1ea5t, gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Nh\u1eefng khu v\u1ef1c c\u00f3 nhi\u1ec1u l\u1ea7n nh\u1ea5p chu\u1ed9t nh\u1ea5t th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u1eb1ng m\u00e0u \u0111\u1ecf, trong khi nh\u1eefng khu v\u1ef1c \u00edt nh\u1ea5p chu\u1ed9t h\u01a1n s\u1ebd c\u00f3 m\u00e0u xanh ho\u1eb7c kh\u00f4ng c\u00f3 m\u00e0u s\u1eafc.<\/p>\n\n\n\n<p>\u1ee8ng d\u1ee5ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA), li\u00ean k\u1ebft, ho\u1eb7c h\u00ecnh \u1ea3nh.<\/li>\n\n\n\n<li>\u0110i\u1ec1u ch\u1ec9nh b\u1ed1 c\u1ee5c trang web \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li>Ph\u00e1t hi\u1ec7n c\u00e1c khu v\u1ef1c kh\u00f4ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t (v\u00ed d\u1ee5, nh\u1eefng ph\u1ea7n kh\u00f4ng ph\u1ea3i li\u00ean k\u1ebft nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-2.png\" alt=\"click-heatmap-ban-do-nhiet-theo-nhap-chuot\" class=\"wp-image-102468\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-2.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-2-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>Click heatmap (B\u1ea3n \u0111\u1ed3 nhi\u1ec7t theo nh\u1ea5p chu\u1ed9t)<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 id=\"Move_heatmap_(B\u1ea3n_\u0111\u1ed3_nhi\u1ec7t_theo_di_chuy\u1ec3n_chu\u1ed9t)\"><a id=\"post-102444-_n1nh6oobbz2y\"><\/a><strong>Move heatmap (B\u1ea3n \u0111\u1ed3 nhi\u1ec7t theo di chuy\u1ec3n chu\u1ed9t)<\/strong><\/h4>\n\n\n\n<p>Move heatmap c\u00f3 ch\u1ee9c n\u0103ng ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a con tr\u1ecf chu\u1ed9t tr\u00ean trang web. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng di chuy\u1ec3n chu\u1ed9t \u0111\u1ebfn nh\u1eefng khu v\u1ef1c m\u00e0 h\u1ecd \u0111ang ch\u00fa \u00fd, v\u00ec v\u1eady move heatmap gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c v\u00f9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung h\u01a1n. M\u00e0u s\u1eafc tr\u00ean move heatmap c\u0169ng bi\u1ebfn \u0111\u1ed5i t\u1eeb xanh \u0111\u1ebfn \u0111\u1ecf t\u00f9y theo t\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n chu\u1ed9t qua c\u00e1c khu v\u1ef1c \u0111\u00f3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-3.png\" alt=\"move-heatmap-ban-do-nhiet-theo-di-chuyen-chuot\" class=\"wp-image-102469\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-3.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-3-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>Move heatmap (B\u1ea3n \u0111\u1ed3 nhi\u1ec7t theo di chuy\u1ec3n chu\u1ed9t)<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u1ee8ng d\u1ee5ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng ph\u1ea7n n\u1ed9i dung ho\u1eb7c h\u00ecnh \u1ea3nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u nh\u1ea5t.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tr\u1ef1c quan c\u1ee7a giao di\u1ec7n trang web v\u00e0 \u0111i\u1ec1u ch\u1ec9nh b\u1ed1 c\u1ee5c \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li>Ph\u00e1t hi\u1ec7n nh\u1eefng khu v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ec3 \u00fd, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<h4 id=\"Scroll_Heatmap_(B\u1ea3n_\u0111\u1ed3_nhi\u1ec7t_theo_cu\u1ed9n_trang)\"><a id=\"post-102444-_l4c7x2culaad\"><\/a><strong>Scroll Heatmap (B\u1ea3n \u0111\u1ed3 nhi\u1ec7t theo cu\u1ed9n trang)<\/strong><\/h4>\n\n\n\n<p>Scroll heatmap \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n xu\u1ed1ng trang web v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c m\u00e0 h\u1ecd d\u1eebng l\u1ea1i \u0111\u1ec3 xem n\u1ed9i dung. M\u00e0u s\u1eafc tr\u00ean scroll heatmap th\u1ec3 hi\u1ec7n c\u00e1c v\u00f9ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n qua nhi\u1ec1u (th\u01b0\u1eddng l\u00e0 ph\u1ea7n \u0111\u1ea7u trang) v\u00e0 nh\u1eefng v\u00f9ng m\u00e0 h\u1ecd \u00edt khi cu\u1ed9n t\u1edbi (ph\u1ea7n d\u01b0\u1edbi trang). Th\u00f4ng qua lo\u1ea1i heatmap n\u00e0y, qu\u1ea3n tr\u1ecb vi\u00ean c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o tr\u00ean trang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m v\u00e0 nh\u1eefng ph\u1ea7n n\u00e0o b\u1ecb b\u1ecf qua.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-5.png\" alt=\"scroll-heatmap-(ban-do-nhiet-theo-cuon-trang)\" class=\"wp-image-102470\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-5.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-5-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>Scroll Heatmap (B\u1ea3n \u0111\u1ed3 nhi\u1ec7t theo cu\u1ed9n trang)<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u1ee8ng d\u1ee5ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh gi\u1edbi h\u1ea1n m\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n tr\u00ean m\u1ed9t trang web, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00f4ng tin quan tr\u1ecdng, nh\u01b0 CTA ho\u1eb7c n\u1ed9i dung ch\u00ednh, n\u1eb1m trong khu v\u1ef1c ng\u01b0\u1eddi d\u00f9ng d\u1ec5 th\u1ea5y.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c ph\u1ea7n n\u1ed9i dung c\u1ee5 th\u1ec3 tr\u00ean trang, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c tr\u00ecnh b\u00e0y.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i 3 lo\u1ea1i ph\u1ed5 bi\u1ebfn tr\u00ean, heatmap website c\u00f2n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean:<\/p>\n\n\n\n<h4 id=\"Engagement_zone_maps_\"><a id=\"post-102444-_rrrq7m6yjyb0\"><\/a><strong>Engagement zone maps <\/strong><\/h4>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 khu v\u1ef1c t\u01b0\u01a1ng t\u00e1c t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 ho\u1eb7c ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a trang web c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 bi\u1ec3u m\u1eabu, video ho\u1eb7c m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong c\u00e1c khu v\u1ef1c \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n quan tr\u1ecdng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-4.png\" alt=\"Engagement-zone-maps \" class=\"wp-image-102471\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-4.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-4-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>Engagement zone maps <\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 m\u1ed9t bi\u1ec3u m\u1eabu li\u00ean h\u1ec7 tr\u00ean trang \u0111\u00edch c\u1ee7a m\u00ecnh. B\u1ea3n \u0111\u1ed3 khu v\u1ef1c t\u01b0\u01a1ng t\u00e1c s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi bi\u1ec3u m\u1eabu \u0111\u00f3. N\u1ebfu b\u1ea3n \u0111\u1ed3 n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu nh\u01b0ng b\u1ecf d\u1edf gi\u1eefa ch\u1eebng, b\u1ea1n c\u1ea7n s\u1eeda \u0111\u1ed5i b\u1ed1 c\u1ee5c c\u1ee7a bi\u1ec3u m\u1eabu ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh g\u1eedi \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h4 id=\"Rage_click_maps_\"><a id=\"post-102444-_fbd300rslqpz\"><\/a><strong>Rage click maps <\/strong><\/h4>\n\n\n\n<p>Rage click maps ghi l\u1ea1i nh\u1eefng kho\u1ea3nh kh\u1eafc ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu li\u00ean t\u1ee5c nh\u1ea5p v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 v\u00ec kh\u00f4ng th\u1ea5y ph\u1ea3n h\u1ed3i. N\u00f3i c\u00e1ch kh\u00e1c, lo\u1ea1i heatmap n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m \u0111au v\u00e0 t\u1eafc ngh\u1ebdn trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang l\u00e0m n\u1ed5i b\u1eadt c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1ea5t v\u1ecdng v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c tho\u00e1t trang web s\u1edbm.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5 m\u1ed9t trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. Rage click maps c\u00f3 th\u1ec3 cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c nh\u1ea5p v\u00e0o n\u00fat &#8220;\u0110\u1eb7t ngay&#8221; m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i. \u0110i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u m\u1ed9t v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt c\u1ea7n \u0111\u01b0\u1ee3c s\u1eeda ngay l\u1eadp t\u1ee9c \u0111\u1ec3 tr\u00e1nh vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ecf qua quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng.Kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0 v\u1eady l\u00e0m cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u01b0\u1ee3t m\u00e0 h\u01a1n v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h2 id=\"Vai_tr\u00f2_quan_tr\u1ecdng_c\u1ee7a_heatmap_trong_vi\u1ec7c_v\u1eadn_h\u00e0nh_website\"><a id=\"post-102444-_dst1nlez37nz\"><\/a><strong>Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a heatmap trong vi\u1ec7c v\u1eadn h\u00e0nh website<\/strong><\/h2>\n\n\n\n<h3 id=\"Ph\u00e2n_t\u00edch_h\u00e0nh_vi_ng\u01b0\u1eddi_d\u00f9ng\"><a id=\"post-102444-_quld4i3is5g7\"><\/a><strong>Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a heatmap l\u00e0 gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb web hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web. Th\u00f4ng qua heatmap, h\u1ecd c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web nh\u01b0 th\u1ebf n\u00e0o, nh\u1eefng khu v\u1ef1c n\u00e0o thu h\u00fat s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t v\u00e0 ph\u1ea7n n\u00e0o \u00edt \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft \u0111\u1ec3 <a href=\"https:\/\/tino.vn\/blog\/ui-ux-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"35590\" rel=\"noreferrer noopener\">t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX)<\/a>.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng cu\u1ed9n trang \u0111\u1ec3 xem c\u00e1c th\u00f4ng tin quan tr\u1ecdng ho\u1eb7c kh\u00f4ng nh\u1ea5p v\u00e0o c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA), nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh b\u1ed1 c\u1ee5c ho\u1eb7c n\u1ed9i dung \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<h3 id=\"T\u1ed1i_\u01b0u_h\u00f3a_thi\u1ebft_k\u1ebf_giao_di\u1ec7n_(UI)\"><a id=\"post-102444-_3eyyfmnh3tf\"><\/a><strong>T\u1ed1i \u01b0u h\u00f3a thi\u1ebft k\u1ebf giao di\u1ec7n (UI)<\/strong><\/h3>\n\n\n\n<p>Heatmap gi\u00fap qu\u1ea3n tr\u1ecb vi\u00ean th\u1ea5y r\u00f5 nh\u1eefng khu v\u1ef1c tr\u00ean trang web thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh giao di\u1ec7n (UI) m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd h\u01a1n. N\u1ebfu ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5p v\u00e0o c\u00e1c v\u00f9ng kh\u00f4ng c\u00f3 n\u00fat t\u01b0\u01a1ng t\u00e1c, d\u1ea5u hi\u1ec7u n\u00e0y cho th\u1ea5y r\u1eb1ng b\u1ed1 c\u1ee5c trang web ch\u01b0a r\u00f5 r\u00e0ng ho\u1eb7c g\u00e2y nh\u1ea7m l\u1eabn. Qua \u0111\u00f3, heatmap gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 giao di\u1ec7n nh\u01b0 v\u1ecb tr\u00ed n\u00fat b\u1ea5m, h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n, \u0111\u1ea3m b\u1ea3o m\u1ecdi y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec1u \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u00fang n\u01a1i v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-6.png\" alt=\"vai-tro-quan-trong-cua-heatmap-trong-viec-van-hanh-website\" class=\"wp-image-102472\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-6.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-6-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a heatmap trong vi\u1ec7c v\u1eadn h\u00e0nh website<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"C\u1ea3i_thi\u1ec7n_t\u1ef7_l\u1ec7_chuy\u1ec3n_\u0111\u1ed5i_\"><a id=\"post-102444-_x6ji50thvff4\"><\/a><strong>C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i <\/strong><\/h3>\n\n\n\n<p>Heatmap l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong vi\u1ec7c c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a website. B\u1eb1ng c\u00e1ch theo d\u00f5i n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c n\u00fat CTA ho\u1eb7c c\u00e1c khu v\u1ef1c quan tr\u1ecdng nh\u01b0 trang s\u1ea3n ph\u1ea9m, bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd \u0111\u1ec3 ch\u00fang tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (t\u1eeb ng\u01b0\u1eddi d\u00f9ng sang kh\u00e1ch h\u00e0ng).<\/p>\n\n\n\n<p>Ngo\u00e0i ra, heatmap c\u00f2n gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n, ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u01b0\u1eddi d\u00f9ng r\u1eddi trang m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft nh\u1eb1m t\u0103ng kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h3 id=\"Ph\u00e2n_t\u00edch_hi\u1ec7u_su\u1ea5t_n\u1ed9i_dung\"><a id=\"post-102444-_doit6bvghueb\"><\/a><strong>Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t n\u1ed9i dung<\/strong><\/h3>\n\n\n\n<p>Heatmap c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a n\u1ed9i dung tr\u00ean trang web. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p qu\u1ea3n tr\u1ecb vi\u00ean th\u1ea5y \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o c\u1ee7a n\u1ed9i dung thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 ph\u1ea7n n\u00e0o b\u1ecb b\u1ecf qua. D\u1ef1a v\u00e0o th\u00f4ng tin n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i n\u1ed9i dung sao cho thu h\u00fat h\u01a1n v\u00e0 gi\u1eef ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang l\u00e2u h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng r\u1eddi trang tr\u01b0\u1edbc khi \u0111\u1ecdc \u0111\u1ebfn n\u1ed9i dung quan tr\u1ecdng, c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i s\u1eafp x\u1ebfp l\u1ea1i th\u1ee9 t\u1ef1 ho\u1eb7c c\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung sao cho h\u1ea5p d\u1eabn h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c tr\u00ecnh b\u00e0y th\u00f4ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung.<\/p>\n\n\n\n<h3 id=\"H\u1ed7_tr\u1ee3_quy\u1ebft_\u0111\u1ecbnh_d\u1ef1a_tr\u00ean_d\u1eef_li\u1ec7u\"><a id=\"post-102444-_2gadwmidc3sj\"><\/a><strong>H\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Heatmap cung c\u1ea5p d\u1eef li\u1ec7u tr\u1ef1c quan v\u00e0 c\u1ee5 th\u1ec3, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb web \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf. Thay v\u00ec d\u1ef1a v\u00e0o ph\u1ecfng \u0111o\u00e1n, c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 thi\u1ebft k\u1ebf, n\u1ed9i dung v\u00e0 b\u1ed1 c\u1ee5c trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a website tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c h\u01a1n, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro c\u1ee7a c\u00e1c thay \u0111\u1ed5i kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h3 id=\"H\u1ed7_tr\u1ee3_A\/B_Testing\"><a id=\"post-102444-_bi4vrbka9o0v\"><\/a><strong>H\u1ed7 tr\u1ee3 A\/B Testing<\/strong><\/h3>\n\n\n\n<p>Heatmap l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m A\/B. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a hai phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a m\u1ed9t trang web b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1ch m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1eebng phi\u00ean b\u1ea3n th\u00f4ng qua heatmap. D\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec c\u1ea3m t\u00ednh<\/p>\n\n\n\n<h2 id=\"H\u01b0\u1edbng_d\u1eabn_c\u00e1ch_s\u1eed_d\u1ee5ng_heatmap_cho_website\"><a id=\"post-102444-_5hxtgowbfn48\"><\/a><strong>H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng heatmap cho website<\/strong><\/h2>\n\n\n\n<h3 id=\"C\u00e0i_\u0111\u1eb7t_heatmap_cho_website_v\u1edbi_Hotjar\"><a id=\"post-102444-_hq4pl4rn318e\"><\/a><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u1ea7n ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5 heatmap th\u00edch h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh. C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 heatmap ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hotjar: <\/strong>M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 heatmap ph\u1ed5 bi\u1ebfn v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng nh\u1ea5t, cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng ph\u00e2n t\u00edch nh\u01b0 click heatmap, scroll heatmap v\u00e0 c\u00e1c b\u1ea3n \u0111\u1ed3 t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/li>\n\n\n\n<li><strong>Crazy Egg: <\/strong>Cung c\u1ea5p nhi\u1ec1u lo\u1ea1i heatmap c\u00f9ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u.<\/li>\n\n\n\n<li><strong>Mouseflow:<\/strong> Theo d\u00f5i c\u00e1c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng nh\u01b0 heatmap v\u00e0 replay session.<\/li>\n\n\n\n<li><strong>Lucky Orange: <\/strong>T\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng bao g\u1ed3m heatmap, chat tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u00e2n t\u00edch trang web.<\/li>\n\n\n\n<li><strong>Microsoft Clarity:<\/strong> Mi\u1ec5n ph\u00ed v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, cung c\u1ea5p click heatmap v\u00e0 video ghi l\u1ea1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<p>TinoHost s\u1ebd s\u1eed d\u1ee5ng Hotjar l\u00e0m v\u00ed d\u1ee5 cho b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1: <\/strong>Truy c\u1eadp trang web<a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Hotjar<\/a> r\u1ed3i nh\u1ea5n v\u00e0o n\u00fat <strong>Get Started<\/strong> v\u00e0 \u0111i\u1ec1n th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd b\u1eb1ng \u0111\u1ecba ch\u1ec9 email ho\u1eb7c t\u00e0i kho\u1ea3n Google.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-7.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102473\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-7.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-7-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nh\u1eadp m\u1ed9t s\u1ed1 th\u00f4ng tin theo y\u00eau c\u1ea7u \u0111\u1ec3 \u0111\u0103ng nh\u1eadp.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-8.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102474\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-8.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-8-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>B\u01b0\u1edbc 2: <\/strong>Sau khi \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Hotjar, b\u1ea1n s\u1ebd th\u1ea5y m\u00e3 theo d\u00f5i (tracking code) trong ph\u1ea7n thi\u1ebft l\u1eadp.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-9.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102475\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-9.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-9-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 WordPress, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng plugin \u0111\u1ec3 th\u00eam m\u00e3 ho\u1eb7c ch\u00e8n tr\u1ef1c ti\u1ebfp v\u00e0o file header.php tr\u01b0\u1edbc th\u1ebb <strong>&lt;\/head&gt;<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-10.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102476\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-10.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-10-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Shopify ho\u1eb7c BigCommerce, h\u00e3y l\u00e0m theo h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u00eam m\u00e3 theo d\u00f5i v\u00e0o ph\u1ea7n \u0111\u1ea7u c\u1ee7a trang.<\/p>\n\n\n\n<p>Sau khi ch\u00e8n m\u00e3, h\u00e3y l\u01b0u thay \u0111\u1ed5i v\u00e0 quay v\u1ec1 hotjar \u0111\u1ec3 x\u00e1c nh\u1eadn.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 3<\/strong>: Truy c\u1eadp v\u00e0o m\u1ee5c heatmap t\u1ea1i menu b\u00ean tr\u00e1i. Sau \u0111\u00f3, nh\u1ea5n v\u00e0o n\u00fat <strong>New heatmap<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-11.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102477\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-11.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-11-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Heatmap c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u t\u1eeb m\u1ed9t URL c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t nh\u00f3m URL. \u0110\u1ec3 m\u1eb7c \u0111\u1ecbnh v\u00e0 ch\u1ec9 c\u1ea7n nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a m\u00ecnh v\u00e0o r\u1ed3i nh\u1ea5n <strong>Continue<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-12.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102478\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-12.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-12-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>B\u01b0\u1edbc 4: <\/strong>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u lo\u1ea1i heatmap kh\u00e1c nhau nh\u01b0 click maps, scroll maps v\u00e0 move maps \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-13.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102479\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-13.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-13-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>B\u01b0\u1edbc 5:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c b\u1ea3n ghi kh\u1edbp v\u1edbi URL v\u00e0 b\u1ed9 l\u1ecdc \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o n\u00fat <strong>View recordings<\/strong>. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng JPG c\u1ee7a heatmap ho\u1eb7c CSV.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-14.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102480\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-14.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-14-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>B\u01b0\u1edbc 7: <\/strong>S\u1eed d\u1ee5ng b\u1ed9 l\u1ecdc trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n b\u00ean \u0111\u1ec3 thay \u0111\u1ed5i lo\u1ea1i heatmap ho\u1eb7c th\u00eam l\u1edbp ph\u1ee7 \u0111\u1ec3 c\u00f3 th\u00eam ng\u1eef c\u1ea3nh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i lo\u1ea1i thi\u1ebft b\u1ecb b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng \u1edf g\u00f3c d\u01b0\u1edbi b\u00ean tr\u00e1i c\u1ee7a \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-15.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102481\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-15.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-15-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nh\u1ea5p v\u00e0o<strong> Save <\/strong>\u0111\u1ec3 l\u01b0u b\u1ea3n \u0111\u1ed3 nhi\u1ec7t \u0111\u00e3 \u00e1p d\u1ee5ng b\u1ed9 l\u1ecdc trong danh s\u00e1ch <strong>Saved heatmaps<\/strong> \u0111\u1ec3 xem l\u1ea1i sau.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-16.png\" alt=\"cai-dat-heatmap-cho-website-voi-hotjar\" class=\"wp-image-102482\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-16.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-16-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e0i \u0111\u1eb7t heatmap cho website v\u1edbi Hotjar<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"C\u00e1ch_s\u1eed_d\u1ee5ng_heatmap_hi\u1ec7u_qu\u1ea3\"><a id=\"post-102444-_sewyjj5pymep\"><\/a><strong>C\u00e1ch s\u1eed d\u1ee5ng heatmap hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n\n\n\n<h4 id=\"Ph\u00e2n_t\u00edch_c\u00e1c_trang_quan_tr\u1ecdng\"><a id=\"post-102444-_4ha2mrg45wuw\"><\/a><strong>Ph\u00e2n t\u00edch c\u00e1c trang quan tr\u1ecdng<\/strong><\/h4>\n\n\n\n<p>N\u00ean t\u1eadp trung ph\u00e2n t\u00edch c\u00e1c trang c\u00f3 t\u1ea7m quan tr\u1ecdng cao nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trang ch\u1ee7 v\u00e0 Landing Page:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng trang quy\u1ebft \u0111\u1ecbnh vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u1edf l\u1ea1i website hay kh\u00f4ng. S\u1eed d\u1ee5ng heatmap \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean c\u00e1c trang n\u00e0y.<\/li>\n\n\n\n<li><strong>C\u00e1c trang c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t:<\/strong> Ph\u00e2n t\u00edch nh\u1eefng trang c\u00f3 l\u01b0\u1ee3t truy c\u1eadp cao \u0111\u1ec3 t\u00ecm ra y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng v\u00e0 \u00e1p d\u1ee5ng cho c\u00e1c trang kh\u00e1c.<\/li>\n\n\n\n<li><strong>C\u00e1c trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao:<\/strong> N\u1ebfu m\u1ed9t trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao, heatmap s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh l\u00fd do t\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n.<\/li>\n<\/ul>\n\n\n\n<h4 id=\"Ph\u00e2n_t\u00edch_d\u1eef_li\u1ec7u_heatmap\"><a id=\"post-102444-_2i6wsc2l4urw\"><\/a><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u heatmap<\/strong><\/h4>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 xem x\u00e9t c\u00e1c b\u1ea3n \u0111\u1ed3 nhi\u1ec7t m\u00e0 b\u1ea1n \u0111\u00e3 thu th\u1eadp. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c khu v\u1ef1c c\u00f3 m\u00e0u s\u1eafc \u0111\u1eadm, v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng n\u01a1i ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t. C\u00e1c khu v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA), h\u00ecnh \u1ea3nh, ho\u1eb7c c\u00e1c ph\u1ea7n n\u1ed9i dung quan tr\u1ecdng. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c khu v\u1ef1c c\u00f3 m\u00e0u nh\u1ea1t cho th\u1ea5y \u00edt t\u01b0\u01a1ng t\u00e1c, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn ch\u00fang.<\/p>\n\n\n\n<h4 id=\"T\u1ed1i_\u01b0u_h\u00f3a_v\u1ecb_tr\u00ed_v\u00e0_thi\u1ebft_k\u1ebf_c\u1ee7a_c\u00e1c_n\u00fat_k\u00eau_g\u1ecdi_h\u00e0nh_\u0111\u1ed9ng_(CTA)\"><a id=\"post-102444-_91qi9kiymylm\"><\/a><strong>T\u1ed1i \u01b0u h\u00f3a v\u1ecb tr\u00ed v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu heatmap cho th\u1ea5y r\u1eb1ng m\u1ed9t n\u00fat CTA kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t, h\u00e3y xem x\u00e9t vi\u1ec7c thay \u0111\u1ed5i v\u1ecb tr\u00ed ho\u1eb7c thi\u1ebft k\u1ebf c\u1ee7a n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed di chuy\u1ec3n n\u00fat \u0111\u1ebfn v\u1ecb tr\u00ed d\u1ec5 th\u1ea5y h\u01a1n, ho\u1eb7c thay \u0111\u1ed5i m\u00e0u s\u1eafc v\u00e0 k\u00edch th\u01b0\u1edbc \u0111\u1ec3 n\u00f3 n\u1ed5i b\u1eadt h\u01a1n tr\u00ean trang. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-17.png\" alt=\"cach-su-dung-heatmap-hieu-qua\" class=\"wp-image-102465\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-17.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/09\/heatmap-la-gi-17-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><strong>C\u00e1ch s\u1eed d\u1ee5ng heatmap hi\u1ec7u qu\u1ea3<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 id=\"C\u1ea3i_thi\u1ec7n_n\u1ed9i_dung_v\u00e0_b\u1ed1_c\u1ee5c\"><a id=\"post-102444-_j3aqy7juke08\"><\/a><strong>C\u1ea3i thi\u1ec7n n\u1ed9i dung v\u00e0 b\u1ed1 c\u1ee5c<\/strong><\/h4>\n\n\n\n<p>D\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb heatmap, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ph\u1ea7n n\u1ed9i dung n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c xem nhi\u1ec1u. N\u1ebfu m\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh kh\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, h\u00e3y xem x\u00e9t vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung ho\u1eb7c c\u00e1ch tr\u00ecnh b\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1, th\u00eam h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn h\u01a1n, ho\u1eb7c chia nh\u1ecf n\u1ed9i dung th\u00e0nh c\u00e1c ph\u1ea7n d\u1ec5 \u0111\u1ecdc h\u01a1n.<\/p>\n\n\n\n<h4 id=\"L\u01b0u_\u00fd_\u0111\u1ebfn_c\u00e1c_thi\u1ebft_b\u1ecb_kh\u00e1c_nhau\"><a id=\"post-102444-_xaed51yjl0q8\"><\/a><strong>L\u01b0u \u00fd \u0111\u1ebfn c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau<\/strong><\/h4>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n t\u1eeb nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau nh\u01b0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, m\u00e1y t\u00ednh b\u1ea3ng, v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb n\u00e0y c\u0169ng r\u1ea5t kh\u00e1c nhau, v\u00ed d\u1ee5:<\/p>\n\n\n\n<p>Tr\u00ean m\u00e1y t\u00ednh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u v\u1edbi chu\u1ed9t v\u00e0 nh\u1ea5p chu\u1ed9t nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>Tr\u00ean di \u0111\u1ed9ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng cu\u1ed9n nhi\u1ec1u v\u00e0 \u00edt nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft nh\u1ecf do m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, khi s\u1eed d\u1ee5ng heatmap, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n theo d\u00f5i d\u1eef li\u1ec7u tr\u00ean t\u1eebng lo\u1ea1i thi\u1ebft b\u1ecb \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Hotjar, Crazy Egg th\u01b0\u1eddng cung c\u1ea5p t\u00f9y ch\u1ecdn ph\u00e2n t\u00edch heatmap theo t\u1eebng thi\u1ebft b\u1ecb ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<h4 id=\"T\u1ed1i_\u01b0u_h\u00f3a_tr\u1ea3i_nghi\u1ec7m_cu\u1ed9n_trang\"><a id=\"post-102444-_ilubnvnzi4f1\"><\/a><strong>T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m cu\u1ed9n trang<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu heatmap cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng cu\u1ed9n xu\u1ed1ng d\u01b0\u1edbi trang, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 ra r\u1eb1ng n\u1ed9i dung \u1edf ph\u1ea7n tr\u00ean kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00f4ng tin quan tr\u1ecdng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf ph\u1ea7n tr\u00ean c\u1ee7a trang v\u00e0 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf nh\u01b0 ti\u00eau \u0111\u1ec1 l\u1edbn, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m v\u1edbi vi\u1ec7c th\u00eam c\u00e1c ph\u1ea7n n\u1ed9i dung h\u1ea5p d\u1eabn h\u01a1n \u1edf ph\u00eda d\u01b0\u1edbi \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n xu\u1ed1ng.<\/p>\n\n\n\n<h4 id=\"Theo_d\u00f5i_tr\u00ean_nhi\u1ec1u_trang_v\u00e0_so_s\u00e1nh_d\u1eef_li\u1ec7u\"><a id=\"post-102444-_y7gpmcb3b9hl\"><\/a><strong>Theo d\u00f5i tr\u00ean nhi\u1ec1u trang v\u00e0 so s\u00e1nh d\u1eef li\u1ec7u<\/strong><\/h4>\n\n\n\n<p>Kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung ph\u00e2n t\u00edch tr\u00ean m\u1ed9t trang duy nh\u1ea5t. H\u00e3y m\u1edf r\u1ed9ng ph\u1ea1m vi theo d\u00f5i ra nhi\u1ec1u trang kh\u00e1c nhau tr\u00ean website nh\u01b0 trang ch\u1ee7, trang s\u1ea3n ph\u1ea9m, trang danh m\u1ee5c v\u00e0 trang thanh to\u00e1n (checkout). M\u1ed7i trang c\u00f3 m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau, do \u0111\u00f3 d\u1eef li\u1ec7u t\u1eeb t\u1eebng trang s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c so s\u00e1nh d\u1eef li\u1ec7u gi\u1eefa c\u00e1c trang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ra xu h\u01b0\u1edbng chung ho\u1eb7c nh\u1eefng \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng, t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h4 id=\"Th\u1ef1c_hi\u1ec7n_\u0111i\u1ec1u_ch\u1ec9nh_v\u00e0_ki\u1ec3m_tra_A\/B\"><a id=\"post-102444-_4gblk2mwbwl2\"><\/a><strong>Th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ki\u1ec3m tra A\/B<\/strong><\/h4>\n\n\n\n<p>Sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb heatmap, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ee5 th\u1ec3 tr\u00ean trang web. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n ki\u1ec3m tra A\/B. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p so s\u00e1nh hai phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t trang web \u0111\u1ec3 xem phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ho\u1eb7c th\u1eddi gian \u1edf l\u1ea1i trang.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed di chuy\u1ec3n m\u1ed9t n\u00fat CTA t\u1eeb ph\u1ea7n cu\u1ed1i c\u1ee7a trang l\u00ean v\u1ecb tr\u00ed g\u1ea7n \u0111\u1ea7u trang v\u00e0 so s\u00e1nh xem phi\u00ean b\u1ea3n n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t h\u01a1n. Vi\u1ec7c ki\u1ec3m tra A\/B gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean heatmap th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/p>\n\n\n\n<h4 id=\"K\u1ebft_h\u1ee3p_heatmap_v\u1edbi_c\u00e1c_c\u00f4ng_c\u1ee5_ph\u00e2n_t\u00edch_kh\u00e1c\"><a id=\"post-102444-_wal6yvsvvzjv\"><\/a><strong>K\u1ebft h\u1ee3p heatmap v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c<\/strong><\/h4>\n\n\n\n<p>Heatmap mang l\u1ea1i d\u1eef li\u1ec7u tr\u1ef1c quan v\u00e0 sinh \u0111\u1ed9ng v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n, b\u1ea1n n\u00ean k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 b\u1ed5 tr\u1ee3 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics:<\/strong> Gi\u00fap theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, th\u1eddi gian phi\u00ean, t\u1ef7 l\u1ec7 tho\u00e1t, v\u00e0 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang.<\/li>\n\n\n\n<li><strong>Session Replay: <\/strong>C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Mouseflow ho\u1eb7c Hotjar c\u00f3 t\u00ednh n\u0103ng ph\u00e1t l\u1ea1i phi\u00ean duy\u1ec7t trang c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00fap b\u1ea1n xem chi ti\u1ebft qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<p>B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p heatmap v\u1edbi c\u00e1c d\u1eef li\u1ec7u t\u1eeb <a href=\"https:\/\/tino.vn\/blog\/google-analytics-4-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"16149\" rel=\"noreferrer noopener\">Google Analytics<\/a> v\u00e0 Session Replay, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 l\u00fd do ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng h\u00e0nh vi c\u1ee5 th\u1ec3 v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh trang web m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<h3 id=\"K\u1ebft_lu\u1eadn\"><a id=\"post-102444-_6obua66jmeqc\"><\/a><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c s\u1eed d\u1ee5ng heatmap s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n website. B\u1eb1ng c\u00e1ch tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u00e1c, heatmap gi\u00fap ch\u00fang ta t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh. H\u00e3y b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 v\u00e0 \u00e1p d\u1ee5ng heatmap \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a website c\u1ee7a b\u1ea1n ngay h\u00f4m nay! Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-102444-_9yddbnu07shw\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Heatmap_c\u00f3_th\u1ec3_\u0111\u01b0\u1ee3c_s\u1eed_d\u1ee5ng_cho_lo\u1ea1i_website_n\u00e0o?\">Heatmap c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho lo\u1ea1i website n\u00e0o?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Heatmap c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ecdi lo\u1ea1i website, t\u1eeb trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn blog c\u00e1 nh\u00e2n. Nh\u00ecn chung, b\u1ea5t k\u1ef3 website n\u00e0o mu\u1ed1n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec1u c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng heatmap.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Heatmap_c\u00f3_ph\u00f9_h\u1ee3p_\u0111\u1ec3_ph\u00e2n_t\u00edch_trang_web_tr\u00ean_thi\u1ebft_b\u1ecb_di_\u0111\u1ed9ng_kh\u00f4ng?\">Heatmap c\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e2n t\u00edch trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>C\u00f3, heatmap c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u1ea3 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n l\u01b0u \u00fd r\u1eb1ng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau, v\u00ec v\u1eady c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng c\u1ee5 heatmap m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch tr\u00ean c\u1ea3 hai lo\u1ea1i thi\u1ebft b\u1ecb.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"L\u00e0m_th\u1ebf_n\u00e0o_\u0111\u1ec3_\u0111\u00e1nh_gi\u00e1_hi\u1ec7u_qu\u1ea3_c\u1ee7a_c\u00e1c_thay_\u0111\u1ed5i_d\u1ef1a_tr\u00ean_heatmap?\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c thay \u0111\u1ed5i d\u1ef1a tr\u00ean heatmap?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1eed nghi\u1ec7m A\/B. Sau khi th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb heatmap, b\u1ea1n t\u1ea1o hai phi\u00ean b\u1ea3n c\u1ee7a trang web (phi\u00ean b\u1ea3n c\u0169 v\u00e0 m\u1edbi) v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Heatmap_thu_th\u1eadp_d\u1eef_li\u1ec7u_t\u1eeb_ng\u01b0\u1eddi_d\u00f9ng_c\u00f3_vi_ph\u1ea1m_quy\u1ec1n_ri\u00eang_t\u01b0_kh\u00f4ng?\">Heatmap thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u00f3 vi ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0 kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 heatmap tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, ch\u1eb3ng h\u1ea1n nh\u01b0 GDPR. D\u1eef li\u1ec7u thu th\u1eadp t\u1eeb heatmap th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ea9n danh, kh\u00f4ng ghi l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n nh\u1ea1y c\u1ea3m v\u00e0 ch\u1ec9 theo d\u00f5i h\u00e0nh vi chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"C\u00f3_c\u1ea7n_ki\u1ebfn_th\u1ee9c_chuy\u00ean_m\u00f4n_\u0111\u1ec3_s\u1eed_d\u1ee5ng_heatmap_kh\u00f4ng?\">C\u00f3 c\u1ea7n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ec3 s\u1eed d\u1ee5ng heatmap kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 s\u1eed d\u1ee5ng heatmap. C\u00e1c c\u00f4ng c\u1ee5 heatmap hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ec5 s\u1eed d\u1ee5ng, v\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n. Tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean c\u00f3 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 thi\u1ebft k\u1ebf UX.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Khi_n\u00e0o_t\u00f4i_n\u00ean_s\u1eed_d\u1ee5ng_heatmap_cho_trang_web_c\u1ee7a_m\u00ecnh?\">Khi n\u00e0o t\u00f4i n\u00ean s\u1eed d\u1ee5ng heatmap cho trang web c\u1ee7a m\u00ecnh?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>B\u1ea1n n\u00ean s\u1eed d\u1ee5ng heatmap khi mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web, \u0111\u1eb7c bi\u1ec7t khi trang web c\u1ee7a b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao, ng\u01b0\u1eddi d\u00f9ng \u00edt t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung, ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p. Heatmap c\u0169ng h\u1eefu \u00edch khi b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i l\u1edbn v\u1ec1 giao di\u1ec7n v\u00e0 mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Heatmap c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho lo\u1ea1i website n\u00e0o?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Heatmap c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ecdi lo\u1ea1i website, t\u1eeb trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn blog c\u00e1 nh\u00e2n. Nh\u00ecn chung, b\u1ea5t k\u1ef3 website n\u00e0o mu\u1ed1n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec1u c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng heatmap.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Heatmap c\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e2n t\u00edch trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>C\u00f3, heatmap c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u1ea3 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n l\u01b0u \u00fd r\u1eb1ng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau, v\u00ec v\u1eady c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng c\u1ee5 heatmap m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch tr\u00ean c\u1ea3 hai lo\u1ea1i thi\u1ebft b\u1ecb.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c thay \u0111\u1ed5i d\u1ef1a tr\u00ean heatmap?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1eed nghi\u1ec7m A\/B. Sau khi th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb heatmap, b\u1ea1n t\u1ea1o hai phi\u00ean b\u1ea3n c\u1ee7a trang web (phi\u00ean b\u1ea3n c\u0169 v\u00e0 m\u1edbi) v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Heatmap thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u00f3 vi ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0 kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>C\u00e1c c\u00f4ng c\u1ee5 heatmap tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, ch\u1eb3ng h\u1ea1n nh\u01b0 GDPR. D\u1eef li\u1ec7u thu th\u1eadp t\u1eeb heatmap th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ea9n danh, kh\u00f4ng ghi l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n nh\u1ea1y c\u1ea3m v\u00e0 ch\u1ec9 theo d\u00f5i h\u00e0nh vi chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"C\u00f3 c\u1ea7n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ec3 s\u1eed d\u1ee5ng heatmap kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 s\u1eed d\u1ee5ng heatmap. C\u00e1c c\u00f4ng c\u1ee5 heatmap hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ec5 s\u1eed d\u1ee5ng, v\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n. Tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean c\u00f3 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 thi\u1ebft k\u1ebf UX.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Khi n\u00e0o t\u00f4i n\u00ean s\u1eed d\u1ee5ng heatmap cho trang web c\u1ee7a m\u00ecnh?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>B\u1ea1n n\u00ean s\u1eed d\u1ee5ng heatmap khi mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web, \u0111\u1eb7c bi\u1ec7t khi trang web c\u1ee7a b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao, ng\u01b0\u1eddi d\u00f9ng \u00edt t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung, ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p. Heatmap c\u0169ng h\u1eefu \u00edch khi b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i l\u1edbn v\u1ec1 giao di\u1ec7n v\u00e0 mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng online. B\u1ea1n mu\u1ed1n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m n\u00e0o nh\u1ea5t, d\u00e0nh th\u1eddi gian nh\u00ecn v\u00e0o \u0111\u00e2u nhi\u1ec1u nh\u1ea5t tr\u00ean trang web. Heatmap s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y. V\u1eady [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":102483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5404],"tags":[6938],"class_list":["post-102444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmasters","tag-webmasters"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/102444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=102444"}],"version-history":[{"count":2,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/102444\/revisions"}],"predecessor-version":[{"id":102484,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/102444\/revisions\/102484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/102483"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=102444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=102444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=102444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}