{"id":109493,"date":"2021-06-08T14:22:38","date_gmt":"2021-06-08T07:22:38","guid":{"rendered":"https:\/\/tino.org\/?p=766"},"modified":"2025-06-10T10:51:42","modified_gmt":"2025-06-10T03:51:42","slug":"data-driven-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/data-driven-marketing-la-gi\/","title":{"rendered":"Data driven Marketing l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a Data driven Marketing"},"content":{"rendered":"\n

Data drive Marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kim ch\u1ec9 nam gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. <\/strong><\/p>\n\n\n\n

<\/a>Data driven Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>\u0110\u1ecbnh ngh\u0129a Data driven Marketing<\/strong><\/h3>\n\n\n\n

\n Data driven Marketing (t\u1ea1m d\u1ecbch: ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng d\u1eef li\u1ec7u<\/em>) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c kinh doanh. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a nh\u1eefng ho\u1ea1t \u0111\u1ed9ng Marketing d\u1ef1a tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u nh\u1eb1m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, tri\u1ec3n khai v\u00e0 qu\u1ea3n l\u00fd.\n<\/p>\n\n\n\n

\n Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c vi\u1ec7c s\u1eed d\u1ee5ng tr\u1ef1c gi\u00e1c ho\u1eb7c kinh nghi\u1ec7m c\u00e1 nh\u00e2n \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh. N\u00f3i c\u00e1ch kh\u00e1c, Data driven Marketing cung c\u1ea5p c\u00e1c b\u1eb1ng ch\u1ee9ng th\u1ef1c nghi\u1ec7m v\u00e0 th\u1ef1c t\u1ebf \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1ea5t m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean suy \u0111o\u00e1n hay tr\u1ef1c c\u1ea3m.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Data driven Marketing \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c. \u0110\u1eb7c bi\u1ec7t, c\u00f4ng ngh\u1ec7 v\u00e0 kinh doanh l\u00e0 hai l\u0129nh v\u1ef1c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y n\u1ed5i tr\u1ed9i nh\u1ea5t. Data driven Marketing h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.\n<\/p>\n\n\n\n

\n Tuy nhi\u00ean, Data driven Marketing ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n hay doanh nghi\u1ec7p c\u00f3 l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u1edbn t\u1eeb \u0111a k\u00eanh, v\u00ec qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n k\u00e9m.\n<\/p>\n\n\n\n

<\/a>Qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh Data driven Marketing<\/strong><\/h3>\n\n\n\n

<\/a>S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a CRM – ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n\n\n\n

Ngu\u1ed3n g\u1ed1c b\u1eaft \u0111\u1ea7u c\u1ee7a Data driven Marketing \u0111\u00f3 l\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u1ee7a gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m CRM <\/a>(Customer Relationship Management<\/strong>, t\u1ea1m d\u1ecbch: Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/em>). Ph\u1ea7n m\u1ec1m n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n CRM c\u00f3 ch\u1ee9c n\u0103ng g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, Marketers c\u00f3 th\u1ec3 g\u1eedi c\u00e1c tin nh\u1eafn kh\u00e1c nhau \u0111\u1ebfn t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp.\n<\/p>\n\n\n\n

<\/a>Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng qua <\/strong>Cloud<\/h4>\n\n\n\n

\n S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a CRM \u0111\u00e3 t\u1ea1o n\u00ean b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Nh\u1ea5t l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi khi k\u1ebft n\u1ed1i n\u1ec1n t\u1ea3ng n\u00e0y v\u1edbi c\u00f4ng ngh\u1ec7 Cloud. Nh\u1edd qu\u00e1 tr\u00ecnh theo d\u00f5i t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean web v\u00e0 email, h\u1ed3 s\u01a1 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp nhanh ch\u00f3ng. Qua \u0111\u00f3, nh\u1eefng email s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng g\u1eedi \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean t\u1eebng ph\u00e2n kh\u00fac. T\u1eeb \u0111\u00e2y, b\u1eaft \u0111\u1ea7u s\u1ef1 h\u00ecnh th\u00e0nh c\u1ee7a th\u1eddi \u0111\u1ea1i t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Marketing d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u<\/strong><\/h4>\n\n\n\n

\n Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing qua web v\u00e0 email m\u00e0 c\u00f2n t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c. \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cqu\u1ea3ng c\u00e1o thu\u1eadt to\u00e1n\u201d.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Th\u1ebf n\u00ean, c\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 Krux hay Neustar ra \u0111\u1eddi \u0111\u00e3 gi\u00fap Marketers t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. \u0110\u1ed3ng th\u1eddi, nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y c\u00f2n cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1edbi. \u0110\u00e2y ch\u00ednh l\u00e0 ti\u1ec1n \u0111\u1ec1 c\u1ee7a n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 Data driven Marketing.\n<\/p>\n\n\n\n

<\/a>L\u1ee3i \u00edch c\u1ee7a Data driven Marketing trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/h2>\n\n\n\n

\n Nh\u1edd Data driven Marketing, c\u1ea3 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u h\u01b0\u1edfng \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u.\n<\/p>\n\n\n\n

<\/a>N\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n<\/strong><\/h3>\n\n\n\n

\n Data driven Marketing s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m. L\u00fac n\u00e0y, nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 \u0111\u00f3.\n<\/p>\n\n\n\n

<\/a>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n\n\n\n

\n Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua vi\u1ec7c doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, Marketers s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 d\u1ec5 d\u00e0ng c\u1ea3i thi\u1ec7n.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>D\u1eef li\u1ec7u trung th\u1ef1c, r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n

\n \u0110\u1ed1i v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u, Marketers c\u00f3 th\u1ec3 s\u00e0ng l\u1ecdc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c ti\u1ebfp c\u1eadn tr\u00ean d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ph\u00e2n t\u00e1ch c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\n<\/p>\n\n\n\n

<\/a>Tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh<\/strong><\/h3>\n\n\n\n

\n Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng Data driven Marketing \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng k\u00eanh n\u00e0o n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng. Nh\u1edd \u0111\u00f3, n\u1ed9i dung b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i s\u1ebd \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n, ph\u00f9 h\u1ee3p v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd nh\u1ea5t.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n<\/strong><\/h3>\n\n\n\n

\n Data driven Marketing h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch t\u00f9y ch\u1ec9nh. Nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng th\u00f4ng qua h\u1ed3 s\u01a1 v\u00e0 th\u00f4ng tin kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3.\n<\/p>\n\n\n\n

<\/a>\u1ee8ng d\u1ee5ng Data driven Marketing<\/strong><\/h2>\n\n\n\n

<\/a>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, d\u1ef1 b\u00e1o xu h\u01b0\u1edbng<\/strong><\/h3>\n\n\n\n

\n Data driven Marketing cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i l\u0129nh v\u1ef1c m\u00ecnh \u0111ang kinh doanh tr\u00ean Social Media. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f2n cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i. B\u00e1o c\u00e1o n\u00e0y cho bi\u1ebft c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00fd do v\u00ec sao h\u1ecd kh\u00f4ng l\u1ef1a ch\u1ecdn ho\u1eb7c c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure>\n\n\n\n

<\/a>T\u0103ng c\u01b0\u1eddng th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n D\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u201c\u0111\u00e0o s\u00e2u\u201d h\u01a1n v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng d\u1eebng l\u1ea1i t\u1ea1i c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n c\u01a1 b\u1ea3n, ch\u00fang c\u00f2n ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi th\u00e2n xung quanh c\u00e1 nh\u00e2n \u1ea5y.\n<\/p>\n\n\n\n

\n Ngo\u00e0i ra, nh\u1edd Data driven, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp c\u1ea3 s\u1edf th\u00edch c\u00e1 nh\u00e2n nh\u01b0: xem phim, \u0111\u1ecdc s\u00e1ch, nghe nh\u1ea1c,… Khi kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin v\u1ec1 c\u00e1 nh\u00e2n c\u00e0ng nhi\u1ec1u, vi\u1ec7c x\u00e2y d\u1ef1ng Buyer Persona (t\u1ea1m d\u1ecbch: Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/em>) c\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Hi\u1ec7n t\u1ea1i, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chung m\u1ed9t d\u1eef li\u1ec7u c\u00e1 nh\u00e2n nh\u01b0: email, t\u00e0i kho\u1ea3n Facebook, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,… \u0111\u1ec3 x\u00e1c th\u1ef1c nhi\u1ec1u t\u00e0i kho\u1ea3n tr\u00ean Internet. Nh\u1edd v\u1eady, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau. Th\u00f4ng tin thu \u0111\u01b0\u1ee3c s\u1ebd g\u00f3p ph\u1ea7n gi\u00fap doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng h\u01a1n c\u00e1c tr\u1ea3i nghi\u1ec7m online\/offline cho kh\u00e1ch h\u00e0ng <\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>T\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 trao \u0111\u1ed5i gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 ng\u01b0\u1eddi d\u00f9ng. T\u1eeb khi Data driven Marketing xu\u1ea5t hi\u1ec7n, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi nhi\u1ec1u gi\u1ea3i ph\u00e1p m\u1edbi m\u1ebb.\n<\/p>\n\n\n\n

\n \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c minh ch\u1ee9ng qua s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a h\u1ec7 th\u1ed1ng Chatbot – s\u1ea3n ph\u1ea9m c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI <\/strong>– Artificial Intelligence<\/em>) v\u00e0 m\u00e1y h\u1ecdc (Machine Learning<\/em>).\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h3>\n\n\n\n

\n V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7, kho t\u00e0ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng do Data driven mang \u0111\u1ebfn ng\u00e0y c\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3: t\u1ea1o ra n\u1ed9i dung qu\u1ea3ng c\u00e1o, tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ng\u1eef c\u1ea3nh kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n\n

\"data-driven-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, s\u1edf h\u1eefu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 v\u00f4 c\u00f9ng quan tr\u1ecdng. V\u00e0 Data driven Marketing ch\u00ednh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u kh\u00f4ng th\u1ec3 b\u1ecf qua. Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean, b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn tr\u1ef1c quan h\u01a1n v\u1ec1 Data driven Marketing v\u00e0 \u00e1p d\u1ee5ng v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u00e9!\n<\/p>\n\n\n\n

<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Data driven Marketing<\/strong><\/h2>\n\n\n
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Data v\u00e0 Information kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n
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Data bi\u1ec3u th\u1ecb th\u00f4ng tin x\u00e1c th\u1ef1c, nh\u1ea5t l\u00e0 khi ch\u00fang \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1ef1a tr\u00ean l\u00fd lu\u1eadn ho\u1eb7c t\u00ednh to\u00e1n.
Information l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t. Information gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c.
Data (D\u1eef li\u1ec7u) kh\u00f4ng mang \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ecbnh nh\u01b0ng khi \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch, Data s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t Information (Th\u00f4ng tin).<\/p>\n\n<\/div>\n<\/div>\n

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T\u00f4i ph\u1ea3i l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch Marketing d\u1ef1a tr\u00ean Data?<\/strong><\/h3>\n
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6 b\u01b0\u1edbc gi\u00fap Marketers x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh d\u1ef1a tr\u00ean Data hi\u1ec7u qu\u1ea3:
B\u01b0\u1edbc 1<\/strong>: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c d\u1eef li\u1ec7u
B\u01b0\u1edbc 2<\/strong>: Thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft
B\u01b0\u1edbc 3<\/strong>: S\u1eafp x\u1ebfp d\u1eef li\u1ec7u
B\u01b0\u1edbc 4<\/strong>: Thi\u1ebft l\u1eadp \u0111\u1ed9 ng\u0169 nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u
B\u01b0\u1edbc 5<\/strong>: K\u1ebft h\u1ee3p ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng d\u1eef li\u1ec7u
*L\u01b0u \u00fd: N\u1ebfu \u0111\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 quy\u1ec1n truy c\u1eadp t\u1eeb c\u00e1c b\u00ean li\u00ean quan.
B\u01b0\u1edbc 6<\/strong>: Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9<\/p>\n\n<\/div>\n<\/div>\n

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C\u00f3 c\u00f4ng c\u1ee5 n\u00e0o gi\u00fap thu th\u1eadp Data hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/strong><\/h3>\n
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\u0110\u1ec3 thu th\u1eadp Data kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u01b0:
Website Analytics
Social Network
Tracking Pixels<\/p>\n\n<\/div>\n<\/div>\n

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L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng CRM l\u00e0 g\u00ec?<\/strong><\/h3>\n
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CRM hay Customer Relationship Management s\u1edf h\u1eefu m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt nh\u01b0:
– L\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a nhi\u1ec1u h\u1ec7 th\u1ed1ng t\u1ef1 do
– T\u1ed1i \u01b0u h\u00f3a cho t\u1eebng b\u1ed9 ph\u1eadn nh\u01b0: Marketing, Sales, Customer Service. T\u0103ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa t\u1eebng ph\u00f2ng ban, chuy\u1ec3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh \u0111\u1ea1i s\u1ee9 qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u
– T\u00edch h\u1ee3p \u0111a k\u00eanh, \u0111a n\u1ec1n t\u1ea3ng ho\u1eb7c b\u1ed9 ph\u1eadn doanh nghi\u1ec7p v\u1ec1 m\u1ed9t giao di\u1ec7n duy nh\u1ea5t<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!<\/p>\n\n\n\n

Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n