{"id":109529,"date":"2021-06-16T12:36:21","date_gmt":"2021-06-16T05:36:21","guid":{"rendered":"https:\/\/tino.org\/?p=933"},"modified":"2021-06-16T12:36:21","modified_gmt":"2021-06-16T05:36:21","slug":"chuyen-doi-so-tren-the-gioi-va-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chuyen-doi-so-tren-the-gioi-va-tai-viet-nam\/","title":{"rendered":"\u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tr\u00ean th\u1ebf gi\u1edbi v\u00e0 t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

Nh\u1eadn \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft t\u00ecnh h\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u01b0\u1ee3c Cisco & IDC b\u00e1o c\u00e1o v\u1edbi xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang d\u1ea7n \u0111\u1ecbnh h\u00ecnh v\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t l\u00e0 trong t\u00ecnh h\u00ecnh \u0111\u1ea1i d\u1ecbch Covid-19 hi\u1ec7n nay!<\/p>\n\n\n\n

1. Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tr\u00ean th\u1ebf gi\u1edbi <\/strong><\/h2>\n\n\n\n

Nh\u1eadn th\u1ee9c v\u1ec1 chuy\u1ec3n s\u1ed1<\/strong> <\/strong><\/h3>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a Cisco & IDC n\u0103m 2020 v\u1ec1 m\u1ee9c \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (SMEs) t\u1ea1i 14 qu\u1ed1c gia thu\u1ed9c khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, ch\u1ec9 c\u00f3 kho\u1ea3ng 3% c\u00e1c doanh nghi\u1ec7p cho r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u01b0a th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c 22% n\u0103m 2019. C\u00f3 t\u1edbi 62% doanh nghi\u1ec7p k\u1ef3 v\u1ecdng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. 56% doanh nghi\u1ec7p nh\u1eadn th\u1ea5y s\u1ef1 c\u1ea1nh tranh \u0111ang thay \u0111\u1ed5i v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap doanh nghi\u1ec7p gi\u1eef \u0111\u01b0\u1ee3c nh\u1ecbp \u0111\u1ed9 (h\u00ecnh d\u01b0\u1edbi). Th\u1ed1ng k\u00ea n\u00e0y cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1. <\/p>\n\n\n\n

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\u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (ngu\u1ed3n Cisco & IDC 2020)<\/figcaption><\/figure>\n\n\n\n

Ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi\u00a0<\/h3>\n\n\n\n

Trong c\u00f9ng b\u00e1o c\u00e1o, Cisco & IDC nh\u1ea5n m\u1ea1nh trong n\u0103m, 31% doanh nghi\u1ec7p \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1, gi\u1ea3m 8% so v\u1edbi n\u0103m 2019; 53% c\u00e1c doanh nghi\u1ec7p \u0111ang trong giai \u0111o\u1ea1n ti\u1ebfp theo (\u201cObserver\u201d – \u201cQuan s\u00e1t\u201d), t\u0103ng 3% so v\u1edbi n\u0103m 2019; 13% doanh nghi\u1ec7p trong giai \u0111o\u1ea1n \u201cTh\u00e1ch th\u1ee9c\u201d (Challenger) v\u00e0 3% c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u201cTr\u01b0\u1edfng th\u00e0nh\u201d (\u201cNative\u201d), t\u0103ng l\u1ea7n l\u01b0\u1ee3t 4% v\u00e0 1% so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n

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Tr\u1ea1ng th\u00e1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong ti\u1ebfn tr\u00ecnh t\u1edbi \u201ctr\u01b0\u1edfng th\u00e0nh s\u1ed1\u2019\u2019 (ngu\u1ed3n Cisco & IDC 2020)<\/figcaption><\/figure>\n\n\n\n

Kh\u1ea3o s\u00e1t t\u1eeb 900 nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p trong b\u00e1o c\u00e1o c\u1ee7a Fujitsu v\u1ec1 \u201cChuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n c\u1ea7u n\u0103m 2019\u201d cho th\u1ea5y c\u00f3 t\u1edbi 40% doanh nghi\u1ec7p tham gia kh\u1ea3o s\u00e1t \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 t\u1eeb c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i, kho\u1ea3ng 40% c\u00e1c d\u1ef1 \u00e1n v\u1eabn \u0111ang trong giai \u0111o\u1ea1n tri\u1ec3n khai v\u00e0 ch\u1ec9 m\u1ed9t s\u1ed1 \u00edt, d\u01b0\u1edbi 30% c\u00e1c doanh nghi\u1ec7p ch\u01b0a th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u00e0o. C\u1ee5 th\u1ec3 h\u01a1n, c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 t\u00e0i ch\u00ednh, v\u1eadn t\u1ea3i, s\u1ea3n xu\u1ea5t, y t\u1ebf v\u00e0 b\u00e1n bu\u00f4n\/b\u00e1n l\u1ebb l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 t\u1ef7 l\u1ec7 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cao nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t, c\u00f3 t\u1edbi h\u01a1n 40% doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng v\u00e0 v\u1eadn t\u1ea3i \u0111\u00e3 tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng v\u1edbi k\u1ebft qu\u1ea3 r\u00f5 r\u1ec7t.<\/p>\n\n\n\n

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Ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 theo ng\u00e0nh (Fujitsu 2019)<\/figcaption><\/figure>\n\n\n\n

Xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c d\u1ef1 \u00e1n v\u00e0 th\u1ecb tr\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong> <\/strong><\/h3>\n\n\n\n

Theo Gartner, c\u00f4ng ty nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang l\u00e0 \u01b0u ti\u00ean c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u1ee5 th\u1ec3, c\u00f3 t\u1edbi 87% nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00e1nh gi\u00e1 s\u1ed1 ho\u00e1 quy tr\u00ecnh \u0111ang l\u00e0 \u01b0u ti\u00ean s\u1ed1 1, 40% c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai r\u1ed9ng r\u00e3i c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m s\u1ed1 ho\u00e1 quy tr\u00ecnh kinh doanh, quy tr\u00ecnh qu\u1ea3n tr\u1ecb v\u00e0 c\u00f3 t\u1edbi 91% l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng s\u1ed1 ho\u00e1 trong t\u1eebng ph\u1ea1m vi nh\u1ea5t \u0111\u1ecbnh. Th\u1ed1ng k\u00ea c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Market Research Future cho th\u1ea5y v\u00e0o n\u0103m 2018, m\u1ee9c \u0111\u1ea7u t\u01b0 cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n c\u1ea7u \u0111\u1ea1t 205,65 t\u1ef7 USD. \u01af\u1edbc t\u00ednh t\u1edbi n\u0103m 2026, con s\u1ed1 n\u00e0y s\u1ebd \u0111\u1ea1t kho\u1ea3ng 817,05 t\u1ef7 USD v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ee9c \u0111\u1ea7u t\u01b0 trung b\u00ecnh h\u00e0ng n\u0103m \u0111\u1ea1t t\u1edbi 18,87%.<\/p>\n\n\n\n

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T\u0103ng tr\u01b0\u1edfng m\u1ee9c \u0111\u1ea7u t\u01b0 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Market Research Future 2018)<\/figcaption><\/figure>\n\n\n\n

M\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng n\u00e0y g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng GDP th\u1ebf gi\u1edbi, th\u1ec3 hi\u1ec7n m\u1ed1i quan t\u00e2m v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 r\u1ea5t l\u1edbn t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c cho c\u00e1c d\u1ef1 \u00e1n li\u00ean quan t\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho t\u1edbi n\u0103m 2026. <\/p>\n\n\n\n

Xu h\u01b0\u1edbng \u01b0u ti\u00ean tri\u1ec3n khai n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1 (\u201cDigital-First\u201d)<\/strong> <\/strong><\/h3>\n\n\n\n

\u1ede giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p khi x\u00e2y d\u1ef1ng c\u00e1c h\u01b0\u1edbng ph\u00e1t tri\u1ec3n kinh doanh l\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1 tr\u01b0\u1edbc ti\u00ean (\u201cDigital-First\u201d). <\/p>\n\n\n\n

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Kh\u1ea3o s\u00e1t v\u1ec1 Kinh doanh s\u1ed1 (Digital Business Survey) c\u1ee7a IDG n\u0103m 2019 c\u0169ng cho th\u1ea5y kho\u1ea3ng 91% doanh nghi\u1ec7p c\u00f3 k\u1ebf ho\u1ea1ch \u00e1p d\u1ee5ng ho\u1eb7c \u0111\u00e3 \u0111\u01b0a v\u00e0o \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u201cDigital-First”. Kh\u00f4ng c\u00f3 nhi\u1ec1u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa doanh nghi\u1ec7p l\u1edbn v\u00e0 doanh nghi\u1ec7p nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c \u201cDigital-First\u201d khi con s\u1ed1 n\u00e0y c\u1ee7a c\u00e1c DNNVV l\u00e0 89% v\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn l\u00e0 93%.<\/p>\n\n\n\n

C\u00e1c \u01b0u ti\u00eau c\u1ee7a doanh nghi\u1ec7p khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong> <\/strong><\/p>\n\n\n\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a BDO n\u0103m 2019 v\u1edbi h\u01a1n 300 l\u00e3nh \u0111\u1ea1o c\u1ea5p Gi\u00e1m \u0111\u1ed1c (C-Level) cho th\u1ecb tr\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p c\u1ee1 v\u1eeba trong c\u00e1c l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean, n\u0103ng l\u01b0\u1ee3ng, t\u00e0i ch\u00ednh, y t\u1ebf v\u00e0 d\u01b0\u1ee3c ph\u1ea9m n\u0103m 2019 cho bi\u1ebft c\u00f3 t\u1edbi h\u01a1n 60% l\u00e3nh \u0111\u1ea1o c\u1ea5p cao n\u00f3i r\u1eb1ng m\u1ee5c ti\u00eau t\u1eeb 18 th\u00e1ng t\u1edbi 5 n\u0103m c\u1ee7a h\u1ecd khi th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 nh\u1eb1m \u201cn\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d, \u201cc\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng\u201d v\u00e0 \u201ct\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi\u201d.<\/p>\n\n\n\n

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\u01afu ti\u00ean c\u1ee7a doanh nghi\u1ec7p khi th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (BDO 2019)<\/figcaption><\/figure>\n\n\n\n

2. H\u1ea1 t\u1ea7ng, n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a Vi\u1ec7t Nam v\u00e0 m\u1ed9t s\u1ed1 qu\u1ed1c gia trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 <\/strong><\/h2>\n\n\n\n

Nghi\u00ean c\u1ee9u v\u1ec1 n\u1ec1n kinh t\u1ebf s\u1ed1 c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 c\u1ee7a Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi (2019) \u0111\u00e3 \u0111\u00e1nh gi\u00e1 nh\u1eefng ti\u1ebfn b\u1ed9 c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf s\u1ed1. C\u00e1c y\u1ebfu t\u1ed1 bao g\u1ed3m: M\u1ee9c \u0111\u1ed9 k\u1ebft n\u1ed1i, Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, Logistics, K\u1ef9 n\u0103ng, Ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh c\u1ea7n thi\u1ebft cho m\u1ed9t n\u1ec1n kinh t\u1ebf s\u1ed1 ph\u00e1t tri\u1ec3n (b\u1ea3ng trang 10). D\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 b\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7n tr\u1ea1ng ph\u00e1t tri\u1ec3n n\u1ec1n kinh t\u1ebf s\u1ed1 nh\u1eb1m \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, ch\u00ednh s\u00e1ch, quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a m\u00ecnh b\u1eaft k\u1ecbp v\u1edbi c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c. C\u1ee5 th\u1ec3, \u0111\u1ed1i v\u1edbi ch\u1ec9 s\u1ed1 M\u1ee9c \u0111\u1ed9 k\u1ebft n\u1ed1i, h\u01a1n m\u1ed9t n\u1eeda d\u00e2n s\u1ed1 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o internet tr\u1ef1c tuy\u1ebfn th\u00f4ng qua b\u0103ng th\u00f4ng r\u1ed9ng di \u0111\u1ed9ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111i\u1ec7n tho\u1ea1i. M\u1eb7c d\u00f9 v\u1eady, v\u1eabn t\u1ed3n t\u1ea1i c\u00e1c \u0111i\u1ec3m y\u1ebfu nh\u01b0 k\u1ebft n\u1ed1i t\u1edbi c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u cho b\u0103ng th\u00f4ng r\u1ed9ng c\u1ed1 \u0111\u1ecbnh c\u00f2n \u0111ang h\u1ea1n ch\u1ebf, t\u1ee5t h\u1eadu, c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f2n h\u1ea1n ch\u1ebf. <\/p>\n\n\n\n

Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf s\u1ed1 c\u0169ng nh\u01b0 l\u00e0 m\u1ed9t trong c\u00e1c l\u0129nh v\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng h\u01a1n c\u1ea3. Kh\u00f4ng kh\u00f3 \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 \u0111ang b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c khu v\u1ef1c kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n y\u1ebfu t\u1ed1 n\u00e0y, ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc c\u00f3 th\u1ec3 xem x\u00e9t (1) t\u0103ng c\u01b0\u1eddng b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0o thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1, (2) t\u0103ng c\u01b0\u1eddng ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ng\u00e0nh trong ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh ti\u00eau chu\u1ea9n, (3) t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c \u00e1p d\u1ee5ng thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng qua ID, v.v. <\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 y\u1ebfu t\u1ed1 tr\u00ean, Logistics c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1 r\u1ed9ng l\u1edbn h\u01a1n. \u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, chi ph\u00ed logistics l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c c\u1ee7a nhi\u1ec1u qu\u1ed1c gia trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, ch\u01b0a k\u1ec3 t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh h\u1ea1n ch\u1ebf trong logistics. Ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc c\u1ea7n ph\u1ea3i th\u00e1o g\u1ee1 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd trong to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, trong \u0111\u00f3 bao g\u1ed3m \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean r\u1ee7i ro \u0111\u1ec3 qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a h\u1ea3i quan thay v\u00ec ki\u1ec3m tra to\u00e0n b\u1ed9 c\u00e1c l\u00f4 h\u00e0ng, k\u1ec3 c\u1ea3 c\u00e1c b\u01b0u ki\u1ec7n nh\u1ecf, d\u1eabn \u0111\u1ebfn gia t\u0103ng chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft. V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong m\u00f4 h\u00ecnh kinh doanh v\u00e0 m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb \u0111\u00f2i h\u1ecfi ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc xem x\u00e9t l\u1ea1i ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng \u0111\u1ed1i v\u1edbi vi\u1ec7c d\u1ea1y v\u00e0 h\u1ecdc. Nhu c\u1ea7u thay \u0111\u1ed5i nhanh ch\u00f3ng t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c y\u00eau c\u1ea7u ngu\u1ed3n nh\u00e2n l\u1ef1c linh ho\u1ea1t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c k\u1ef9 n\u0103ng s\u1ed1. C\u1ea7n ph\u1ea3i hi\u1ec3u vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 k\u1ebft h\u1ee3p k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n kinh t\u1ebf s\u1ed1 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u00e2u d\u00e0i kh\u00f4ng ch\u1ec9 v\u1edbi c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c, do v\u1eady, ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c trang b\u1ecb c\u00e1c k\u1ef9 n\u0103ng s\u1ed1 c\u1ea7n thi\u1ebft cho ng\u01b0\u1eddi d\u00e2n v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

C\u00e1c b\u1ed9 lu\u1eadt v\u00e0 quy \u0111\u1ecbnh v\u1ec1 giao d\u1ecbch \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u01b0\u1ee3c ban h\u00e0nh tr\u00ean kh\u1eafp khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, tuy nhi\u00ean, c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh v\u1ec1 d\u1eef li\u1ec7u ph\u1ea7n l\u1edbn v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ea1i khu v\u1ef1c n\u00e0y, d\u1eabn \u0111\u1ebfn ti\u1ec1m \u1ea9n r\u1ee7i ro \u0111\u1ed1i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1. \u0110\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1, ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc c\u1ea7n ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh v\u1ec1 giao d\u1ecbch \u0111i\u1ec7n t\u1eed, d\u1eef li\u1ec7u xuy\u00ean bi\u00ean gi\u1edbi, an ninh m\u1ea1ng, b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v.v.<\/p>\n\n\n\n

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C\u00e1c ch\u1ec9 b\u00e1o kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 ch\u00ednh c\u1ee7a m\u1ed9t s\u1ed1 n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 (ngu\u1ed3n ITU Measuring the Information Society 2017; GSMA 2018; Telegeography, June 2018, World Bank 2017, Global Findex; A.T. Kearney 2015; World Bank 2016, Digital Adoption Index; UPU 2016; WEF 2017; World Bank, OECD and Facebook 2018) (* Ch\u1ec9 s\u1ed1 c\u1eadp nh\u1eadt n\u0103m 2018; ** Ch\u1ec9 s\u1ed1 c\u1eadp nh\u1eadt n\u0103m 2020)<\/figcaption><\/figure>\n\n\n\n

3. Th\u1ef1c tr\u1ea1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Vi\u1ec7t Nam R\u00e0o c\u1ea3n trong ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam <\/strong><\/h2>\n\n\n\n

R\u00e0o c\u1ea3n trong ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\n
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R\u00e0o ca\u0309n ch\u00ednh trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p (ngu\u1ed3n VCCI 2020)<\/figcaption><\/figure>\n\n\n\n

Kh\u1ea3o s\u00e1t c\u1ee7a VCCI v\u00e0 JETRO v\u1edbi h\u01a1n 400 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y th\u1ef1c tr\u1ea1ng khi\u00eam t\u1ed1n trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p v\u1edbi c\u00e1c r\u00e0o c\u1ea3n ch\u00ednh bao g\u1ed3m: <\/p>\n\n\n\n

\u2714 Chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n cao; <\/p>\n\n\n\n

\u2714 H\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin hi\u1ec7n t\u1ea1i k\u00e9m ph\u00e1t tri\u1ec3n; <\/p>\n\n\n\n

\u2714 Kh\u00f3 kh\u0103n trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 r\u1ee7i ro v\u00e0 an ninh m\u1ea1ng; <\/p>\n\n\n\n

\u2714 Ngu\u1ed3n l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n h\u1ea1n ch\u1ebf; <\/p>\n\n\n\n

\u2714 T\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd, quy tr\u00ecnh nghi\u1ec7p v\u1ee5, chu\u1ed7i cung \u1ee9ng ch\u01b0a \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a; <\/p>\n\n\n\n

\u2714 Kh\u00f3 kh\u0103n trong vi\u1ec7c ti\u1ebfp c\u1eadn th\u00f4ng tin v\u1ec1 c\u00f4ng ngh\u1ec7 s\u1ed1. <\/p>\n\n\n\n

Ph\u00e2n t\u00edch SWOT \u0111\u1ed1i v\u1edbi c\u00e1c DNNVV t\u1ea1i Vi\u1ec7t Nam trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong> <\/strong><\/h3>\n\n\n\n

Theo ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u00f3m t\u01b0 v\u1ea5n c\u1ee7a d\u1ef1 \u00e1n v\u1ec1 \u0111i\u1ec3m m\u1ea1nh \u2013 \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u01a1 h\u1ed9i \u2013 th\u00e1ch th\u1ee9c, c\u00f3 th\u1ec3 th\u1ea5y l\u00e0 \u0111i\u1ec3m m\u1ea1nh hi\u1ec7n nay c\u1ee7a c\u00e1c DNNVV trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng nh\u1eadn th\u1ee9c s\u1edbm v\u1ec1 c\u00e1c xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3, do \u0111\u1eb7c th\u00f9 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c linh ho\u1ea1t n\u00ean c\u00e1c DNNVV c\u0169ng d\u1ec5 d\u00e0ng th\u00edch nghi v\u1edbi c\u00e1c thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Theo \u0111\u00e1nh gi\u00e1, c\u00e1c th\u00e0nh t\u1ef1u c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 k\u00eanh ti\u1ebfp th\u1ecb, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3. N\u0103ng l\u1ef1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o k\u1ebft n\u1ed1i th\u00f4ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p hay kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m v\u00e0o c\u00e1c nghi\u1ec7p v\u1ee5 qu\u1ea3n l\u00fd c\u01a1 b\u1ea3n \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c DNNVV \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n

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Ph\u00e2n tich SWOT \u0111\u1ed1i v\u1edbi DNNVV Vi\u1ec7t Nam trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (ngu\u1ed3n nh\u00f3m T\u01b0 v\u1ea5n)<\/figcaption><\/figure>\n\n\n\n

Tuy nhi\u00ean, c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb n\u1ed9i b\u1ed9, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c v\u00e0 quy tr\u00ecnh c\u1ee7a c\u00e1c DNNVV v\u1eabn ch\u01b0a ho\u00e0n thi\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n. N\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n s\u1ef1 li\u00ean quan \u0111\u1ebfn CNTT hay kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi c\u1ee7a h\u1ec7 th\u1ed1ng CNTT v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i nhi\u1ec1u h\u1ea1n ch\u1ebf. T\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn \u0111\u00fang \u0111\u1eafn khi ch\u1ec9 s\u1ed1 \u00edt doanh nghi\u1ec7p c\u00f3 ch\u00ednh s\u00e1ch qu\u1ea3n tr\u1ecb ri\u00eang bi\u1ec7t v\u00e0 \u1ee9ng d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0o trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. C\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 r\u1ee7i ro v\u00e0 an ninh m\u1ea1ng c\u0169ng ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn v\u00e0 c\u00f3 ch\u00ednh s\u00e1ch \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng CNTT c\u1ee7a b\u1ea5t c\u1ee9 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n n\u00e0o. <\/p>\n\n\n\n

C\u00e1c DNNVV \u0111ang \u0111\u01b0\u1ee3c h\u01b0\u1edfng nh\u1eefng l\u1ee3i th\u1ebf v\u00f4 c\u00f9ng l\u1edbn t\u1eeb c\u00e1c chuy\u1ec3n d\u1ecbch c\u1ee7a m\u00f4i tr\u01b0\u1eddng xung quanh c\u00f9ng v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c h\u1ed7 tr\u1ee3 c\u1ee7a Ch\u00ednh ph\u1ee7. H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, \u0111em l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i khai ph\u00e1 ti\u1ec1m n\u1eb1ng m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng. To\u00e0n c\u1ea7u h\u00f3a c\u0169ng mang l\u1ea1i s\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a chu\u1ed7i cung \u1ee9ng v\u00e0 m\u1edf ra r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c DNNVV. V\u1edbi c\u00e1c th\u00e0nh t\u1ef1 v\u1ec1 khoa h\u1ecdc k\u1ef9 thu\u1eadt hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh ph\u1ee7 v\u00e0 nh\u00e0 n\u01b0\u1edbc c\u0169ng r\u1ea5t quan t\u00e2m v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c DNNVV nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1, th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c. <\/p>\n\n\n\n

Tuy nhi\u00ean b\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c DNNVV c\u0169ng v\u1ea5p ph\u1ea3i nh\u1eefng th\u00e1ch th\u1ee9c nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn t\u1eeb s\u1ef1 thi\u1ebfu h\u1ee5t c\u00e1c h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh. H\u1ea7u h\u1ebft DNNVV t\u1ea1i Vi\u1ec7t Nam ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n h\u1ed7 tr\u1ee3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi nhu c\u1ea7u \u0111\u1ea7u t\u01b0 cho th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c chuy\u00ean gia, t\u00e0i li\u1ec7u v\u00e0 th\u00f4ng tin h\u1ed7 tr\u1ee3 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n h\u1ea1n ch\u1ebf. C\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 s\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay v\u1eabn \u0111\u01b0\u1ee3c cho l\u00e0 r\u1eddi r\u1ea1c, ch\u01b0a mang t\u00ednh k\u1ebft n\u1ed1i, d\u1eabn \u0111\u1ebfn th\u00e1ch th\u1ee9c c\u1ee7a nhi\u1ec1u DNNVV trong vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Y\u1ebfu t\u1ed1 khoa h\u1ecdc k\u1ef9 thu\u1eadt ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 t\u0103ng l\u00ean c\u1ee7a c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n v\u1ec1 an to\u00e0n th\u00f4ng tin v\u00e0 an ninh m\u1ea1ng. \u0110\u00e2y l\u00e0 c\u00e1c b\u00e0i to\u00e1n kh\u00f3 m\u00e0 m\u1ed7i nh\u00e0 qu\u1ea3n l\u00fd DNNVV c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u1ec3 \u0111i \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u00e1p \u00e1n chung trong l\u1ed9 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 mang t\u00ednh t\u1ea5t y\u1ebfu c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

Th\u1ef1c tr\u1ea1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi c\u00e1c DNNVV t\u1ea1i Vi\u1ec7t Nam <\/strong><\/h3>\n\n\n\n

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u1ed1i kinh t\u1ebf t\u01b0 nh\u00e2n, kh\u1ed1i doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, v\u1ed1n chi\u1ebfm t\u1ef7 l\u1ec7 r\u1ea5t l\u1edbn t\u1ea1i Vi\u1ec7t Nam. Ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tr\u00ean th\u1ef1c t\u1ebf \u0111\u00e3 di\u1ec5n ra nh\u01b0 m\u1ed9t nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u1eb1m \u0111\u00e1p \u1ee9ng h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y m\u1ed9t t\u1ef7 tr\u1ecdng kh\u00f4ng nh\u1ecf c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u1ee9ng d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m, gi\u1ea3i ph\u00e1p v\u00e0o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, \u0111a k\u00eanh, ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb k\u00eanh ph\u00e2n ph\u1ed1i (v\u00ed d\u1ee5: Juno, Yody, Shoptretho, GalleWatch, Pavietnam, Bentoni, Kitchen Art, v.v.), c\u1ee5 th\u1ec3: <\/p>\n\n\n\n

\u2714 Kho\u1ea3ng 100.000 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam \u0111ang s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Kiot Vi\u1ec7t cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 b\u00e1n h\u00e0ng \u0111a k\u00eanh; con s\u1ed1 t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi Sapo v\u00e0 c\u0169ng h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p kh\u00e1c \u0111ang s\u1eed d\u1ee5ng Haravan, Nhanh, v.v. <\/p>\n\n\n\n

\u2714 H\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p \u0111ang tr\u1ef1c ti\u1ebfp kinh doanh tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Sendo, Tiki, Lazada, Shopee, v.v. <\/p>\n\n\n\n

\u2714 D\u00f9 ch\u01b0a c\u00f3 c\u00e1c th\u1ed1ng k\u00ea, m\u1ed9t t\u1ef7 tr\u1ecdng l\u1edbn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam (h\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p) \u0111\u00e3 s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb s\u1ed1 (digital marketing) nh\u01b0 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb quan tr\u1ecdng (chi\u1ebfm kho\u1ea3ng h\u01a1n 20% trong t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam) trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng; c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb s\u1ed1 ch\u1ee7 y\u1ebfu c\u00f3 th\u1ec3 n\u00f3i \u0111\u1ebfn nh\u01b0 Facebook, Google, Youtube, Tiktok, Instagram, 24h, Admicro, eClick, Adtima, v.v. <\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, d\u00f9 r\u1eb1ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i c\u00f2n ch\u1eadm, th\u1ec3 hi\u1ec7n qua s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p ERP, HRM, E-Office, ph\u1ea7n m\u1ec1m ch\u1ea5m c\u00f4ng, t\u00ednh l\u01b0\u01a1ng, v.v., c\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb, v\u1eadn h\u00e0nh n\u1ed9i b\u1ed9 \u1edf m\u1ee9c c\u01a1 b\u1ea3n, th\u1ec3 hi\u1ec7n qua nh\u1eefng th\u1ed1ng k\u00ea s\u01a1 b\u1ed9: <\/p>\n\n\n\n

\u2714 H\u01a1n 60% doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, trong \u0111\u00f3 c\u00f3 g\u1ea7n 200.000 doanh nghi\u1ec7p s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n Misa; <\/p>\n\n\n\n

\u2714 Tr\u00ean 200.000 doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed c\u1ee7a nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00e1c nhau; <\/p>\n\n\n\n

\u2714 H\u1ea7u nh\u01b0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u \u0111\u00e3 trang b\u1ecb v\u00e0 s\u1eed d\u1ee5ng ch\u1eef k\u00fd s\u1ed1; <\/p>\n\n\n\n

\u2714 C\u00e1c ph\u1ea7n m\u1ec1m khai b\u00e1o thu\u1ebf tr\u1ef1c tuy\u1ebfn, khai b\u00e1o b\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng t\u1ea1i \u0111\u1ea1i \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, qu\u1ea3n tr\u1ecb v\u00e0 v\u1eadn h\u00e0nh, nhi\u1ec1u doanh nghi\u1ec7p nh\u00ecn nh\u1eadn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 s\u00e1ng t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, h\u01b0\u1edbng t\u1edbi thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111ang g\u00f3p ph\u1ea7n t\u1ea1o ra c\u00e1c doanh nghi\u1ec7p y t\u1ebf s\u1ed1, gi\u00e1o d\u1ee5c s\u1ed1, n\u00f4ng nghi\u1ec7p s\u1ed1, c\u00e1c doanh nghi\u1ec7p logistic, giao nh\u1eadn, th\u01b0\u01a1ng m\u1ea1i, xu\u1ea5t nh\u1eadp kh\u1ea9u, nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n, du l\u1ecbch v\u00e0 s\u1ea3n xu\u1ea5t, v.v. ho\u1ea1t \u0111\u1ed9ng theo nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c m\u1edbi, d\u1ef1a tr\u00ean vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7, d\u1eef li\u1ec7u v\u00e0 x\u1eed l\u00fd th\u00f4ng tin t\u1ef1 \u0111\u1ed9ng. D\u00f9 nh\u1eefng ho\u1ea1t n\u00e0y m\u1edbi ch\u1ec9 b\u1eaft \u0111\u1ea7u nh\u01b0ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p, k\u1ef3 v\u1ecdng m\u1ed9t t\u01b0\u01a1ng lai kh\u00f4ng xa s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u doanh nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1, d\u1ecbch chuy\u1ec3n ho\u00e0n to\u00e0n sang m\u00f4 h\u00ecnh kinh doanh tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c tr\u00edch t\u1eeb Ph\u1ea7n I<\/strong> c\u1ee7a eBook H\u01b0\u1edbng D\u1eabn Chuy\u1ec3n \u0110\u1ed5i S\u1ed1 Cho Doanh Nghi\u1ec7p T\u1ea1i Vi\u1ec7t Nam<\/strong> do B\u1ed9 K\u1ebf Ho\u1ea1ch \u0110\u1ea7u T\u01b0 v\u00e0 USAID bi\u00ean so\u1ea1n, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c Ph\u1ea7n kh\u00e1c \u1edf c\u00e1c link d\u01b0\u1edbi \u0111\u00e2y:<\/em><\/p>\n\n\n\n