{"id":109594,"date":"2021-06-18T08:17:59","date_gmt":"2021-06-18T01:17:59","guid":{"rendered":"https:\/\/tino.org\/?p=1068"},"modified":"2025-06-10T10:49:21","modified_gmt":"2025-06-10T03:49:21","slug":"cach-gui-email-marketing","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/cach-gui-email-marketing\/","title":{"rendered":"C\u00e1ch g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3, d\u1ec5 d\u00e0ng thu h\u00fat kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n\n\n

L\u00e0 m\u1ed9t chuy\u00ean vi\u00ean Marketing, vi\u1ec7c hi\u1ec3u v\u00e0 \u1ee9ng d\u1ee5ng Email trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft b\u1ecb. Email ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u00ednh n\u0103ng chuy\u00ean nghi\u1ec7p m\u00e0 c\u00f2n thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p.<\/font><\/font><\/strong><\/p>\n\n\n\n

<\/a>Email Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>Kh\u00e1i ni\u1ec7m Email Marketing<\/strong><\/h3>\n\n\n\n

Email Marketing (T\u1ea1m d\u1ecbch: Ti\u1ebfp th\u1ecb qua Email<\/em>) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed (Email). Trong \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p c\u1ee7a Email Marketing truy\u1ec1n t\u1ea3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng l\u00e0 l\u1eddi ch\u00e0o h\u00e0ng, gi\u1edbi thi\u1ec7u v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,… c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb qua Email l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

Kh\u00e1c v\u1edbi h\u00ecnh th\u1ee9c Spam Email khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 ch\u1ecbu, Email Marketing ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. H\u1ecd ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng n\u1eb1m trong d\u1eef li\u1ec7u m\u00e0 Email Marketing \u0111\u00e3 thu th\u1eadp tr\u01b0\u1edbc \u0111\u00f3. Nh\u1edd v\u1eady, vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u0169ng \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n

Email Marketing h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao uy t\u00edn cho doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb n\u00e0y c\u00f2n th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n

<\/a>Vai tr\u00f2 c\u1ee7a Email Marketing v\u1edbi doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

<\/a>T\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng<\/strong><\/h4>\n\n\n\n

Email Marketing gi\u00fap doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 c\u1ee7ng c\u1ed1 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, kh\u1ea3 n\u0103ng doanh nghi\u1ec7p ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nhanh ch\u00f3ng.<\/p>\n\n\n\n

Ngo\u00e0i ra, khi doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c ra s\u1ea3n ph\u1ea9m m\u1edbi, Email Marketing s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eedi th\u00f4ng b\u00e1o \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c n\u00e0y gi\u00fap doanh s\u1ed1 c\u1ee7a b\u1ea1n th\u0103ng h\u1ea1ng \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>Gi\u00fap kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\n\n\n\n

\u01afu \u0111i\u1ec3m tuy\u1ec7t v\u1eddi c\u1ee7a Email Marketing l\u00e0 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Email b\u1ea1n g\u1eedi \u0111\u1ebfn s\u1ebd n\u1eb1m trong h\u1ed9p th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn khi h\u1ecd \u0111\u1ecdc, x\u00f3a ho\u1eb7c l\u01b0u tr\u1eef ch\u00fang.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, Email Marketing mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a s\u1ebd g\u00e2y t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed1i v\u1edbi m\u1ed9t b\u00e0i post tr\u00ean Facebook ho\u1eb7c Instagram, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u01b0\u1edbt qua. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd kh\u00f4ng th\u1ec3 n\u1eafm r\u00f5 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. Trong khi \u0111\u00f3, v\u1edbi Email, ng\u01b0\u1eddi d\u00f9ng s\u1ebd l\u1eadp t\u1ee9c ch\u00fa \u00fd ngay \u201ct\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean\u201d. V\u00e0 t\u1ea5t nhi\u00ean, h\u1ecd s\u1ebd m\u1edf l\u00ean v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp tr\u00ean h\u1ed9p th\u01b0 \u0111\u1ebfn s\u1ebd kh\u1eafc s\u00e2u trong ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, h\u1ecd d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n

<\/a>C\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n\n\n\n

Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean th\u00f4ng qua Email gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0o \u0111\u00fang l\u00fac kh\u00e1ch h\u00e0ng c\u1ea7n l\u00e0 \u01b0u \u0111i\u1ec3m r\u1ea5t l\u1edbn cho doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm \u0111\u1ebfn b\u1ea1n nhanh h\u01a1n. H\u1ecd c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p. Email Marketing l\u00e0 kh\u00f4ng gian nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>H\u01b0\u1edbng d\u1eabn c\u00e1ch g\u1eedi Email Marketing<\/font><\/font><\/strong> hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n

<\/a>Thi\u1ebft l\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c g\u1eedi Email Marketing. M\u1ed9t danh s\u00e1ch ch\u1ee9a th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u01a1n gi\u1ea3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing. \u0110\u1ec3 thi\u1ebft l\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1eadn di\u1ec7n c\u00e1c \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t v\u00e0 ph\u00f9 h\u1ee3p th\u00f4ng tin c\u1ee7a h\u1ecd.<\/font><\/font><\/p>\n\n\n\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t ch\u1ebf \u0111\u1ed9 \u201c\u0110\u0103ng k\u00fd nh\u1eadn tin<\/strong>\u201d tr\u00ean website, fanpage ho\u1eb7c blog c\u1ee7a c\u00f4ng ty. N\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u nh\u1eadn tin, h\u1ecd s\u1ebd \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>C\u00e1 nh\u00e2n h\u00f3a Email kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

D\u1ef1a v\u00e0o danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n ch\u1ec9 c\u1ea7n c\u00e1 nh\u00e2n h\u00f3a Email \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Theo t\u00e2m l\u00fd chung, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y b\u1ea1n th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn h\u1ecd. Nh\u1edd \u0111\u00f3, kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng click v\u00e0o th\u01b0 c\u1ee7a b\u1ea1n cao h\u01a1n, t\u1ef7 l\u1ec7 giao d\u1ecbch th\u00e0nh c\u00f4ng c\u0169ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y. H\u01a1n h\u1ebft, c\u00e1ch th\u1ee9c n\u00e0y gi\u00fap cho Email c\u1ee7a b\u1ea1n tr\u00f4ng chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00f4ng g\u00e2y kh\u00f3 ch\u1ecbu nh\u01b0 c\u00e1c Spam Email kh\u00e1c.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>\u0110\u1eb7t ti\u00eau \u0111\u1ec1 thu h\u00fat<\/h3>\n\n\n\n

Ti\u00eau \u0111\u1ec1 th\u01b0 \u0111\u01b0\u1ee3c xem l\u00e0 \u201c\u0111\u00f2n b\u1ea9y\u201d quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 m\u1edf th\u01b0 hay kh\u00f4ng. M\u1ed9t Email thu h\u00fat l\u00e0 Email s\u1edf h\u1eefu ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, \u0111\u1ee7 s\u1ee9c g\u1ee3i m\u1edf v\u00e0 k\u00edch th\u00edch tr\u00ed t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi xem. Tuy nhi\u00ean, \u0111\u1eb7t ti\u00eau \u0111\u1ec1 c\u0169ng \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng vi\u1ebft chuy\u00ean nghi\u1ec7p v\u00e0 t\u01b0 duy nh\u1ea1y b\u00e9n.<\/p>\n\n\n\n

M\u1ed9t g\u1ee3i \u00fd cho b\u1ea1n l\u00e0 c\u00f3 th\u1ec3 \u0111\u1eb7t ti\u00eau \u0111\u1ec1 theo c\u00e1c xu h\u01b0\u1edbng ho\u1eb7c s\u1ef1 ki\u1ec7n hot \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m. Nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb lu\u00f4n l\u00e0 ti\u1ec1n \u0111\u1ec1 k\u00edch th\u00edch tr\u00ed t\u00f2 m\u00f2 cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>X\u00e2y d\u1ef1ng n\u1ed9i dung chuy\u00ean nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

N\u1ed9i dung chuy\u00ean nghi\u1ec7p, ch\u1ee9a \u0111\u1ef1ng th\u00f4ng \u0111i\u1ec7p s\u00e2u s\u1eafc l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu c\u1ee7a m\u1ecdi Email marketing. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u1ea3m b\u1ea3o cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin quan tr\u1ecdng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb ng\u1eef mang t\u00ednh gi\u1ea3i tr\u00ed, th\u00fa v\u1ecb nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00f4ng s\u00e1o r\u1ed7ng. Ngo\u00e0i ra, h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc c\u0169ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed9t Email Marketing.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>B\u1ed5 sung li\u00ean k\u1ebft v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n

B\u00ean c\u1ea1nh vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, m\u1ee5c ti\u00eau c\u1ee7a Email Marketing c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u0103ng l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web c\u1ee7a c\u00f4ng ty. Th\u1ebf n\u00ean, b\u1ea1n c\u1ea7n t\u1ea1o n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u1eadt thu h\u00fat \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n

<\/a>\u0110\u1ea3m b\u1ea3o Email ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n

Hi\u1ec7n nay, smartphone \u0111\u00e3 tr\u1edf th\u00e0nh b\u1ea1n \u0111\u1ed3ng h\u00e0nh kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 bi\u1ebfn smartphone tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Theo th\u1ed1ng k\u00ea, c\u00f3 \u0111\u1ebfn 66% Email \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng m\u1edf tr\u1ef1c ti\u1ebfp tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng. Do \u0111\u00f3, Email Marketing c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd l\u00e0 m\u1ed9t thi\u1ec7t th\u00f2i l\u1edbn.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>\u00c1p d\u1ee5ng A\/B Testing<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n Email t\u1ed1t nh\u1ea5t. A\/B Testing c\u00f3 nhi\u1ec7m v\u1ee5 so s\u00e1nh hai phi\u00ean b\u1ea3n tr\u00ean c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. Sau khi \u0111\u1eb7t hai phi\u00ean b\u1ea3n l\u00ean \u201cb\u00e0n c\u00e2n\u201d, ng\u01b0\u1eddi d\u00f9ng s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n n\u00e0o mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

A\/B Testing \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn trong vi\u1ec7c t\u1ea1o Email Marketing cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n gi\u00fap doanh nghi\u1ec7p ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0: n\u1ed9i dung, font ch\u1eef, h\u00ecnh \u1ea3nh,…<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

<\/a>Theo d\u00f5i d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n

C\u00e1ch g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y bao g\u1ed3m vi\u1ec7c: m\u1edf Email, \u0111\u1ecdc Email, click chu\u1ed9t v\u00e0o li\u00ean k\u1ebft b\u1ed5 sung,… B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m ho\u1eb7c c\u00f4ng c\u1ee5 cung c\u1ea5p Email Marketing \u0111\u1ec3 ti\u1ec7n theo d\u00f5i. Vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng chi ti\u1ebft nh\u1ecf n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Email.<\/p>\n\n\n\n

\"cach-gui-email-marketing\"<\/figure><\/div>\n\n\n\n

Hi\u1ec7n t\u1ea1i \u1edf Vi\u1ec7t Nam, t\u1ec9 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng Email ng\u00e0y c\u00e0ng cao. V\u1eady n\u00ean, ti\u1ebfp th\u1ecb qua Email \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn nh\u1ea5t. Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 c\u00e1ch g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n
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L\u0129nh v\u1ef1c n\u00e0o c\u1ea7n \u00e1p d\u1ee5ng Email Marketing?<\/strong><\/h3>\n
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H\u1ea7u h\u1ebft m\u1ecdi l\u0129nh v\u1ef1c \u0111\u1ec1u ph\u00f9 h\u1ee3p tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Email Marketing. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c n\u00eau d\u01b0\u1edbi \u0111\u00e2y:
– Ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o
– Ng\u00e2n h\u00e0ng, t\u00e0i ch\u00ednh
– B\u1ea5t \u0111\u1ed9ng s\u1ea3n
– Trung t\u00e2m du h\u1ecdc
– B\u1ea3o hi\u1ec3m
– Gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn
– D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, l\u00e0m \u0111\u1eb9p<\/p>\n\n<\/div>\n<\/div>\n

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G\u1eedi Email Marketing c\u00f3 kh\u00f3 kh\u00f4ng?<\/strong><\/h3>\n
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C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 “Kh\u00f4ng”! Hi\u1ec7n t\u1ea1i, Email Marketing \u0111\u00e3 ph\u00e1t tri\u1ec3n nhi\u1ec1u t\u00ednh n\u0103ng \u01b0u vi\u1ec7t gi\u00fap cho qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 kh\u00f4ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n. \u0110\u1eb7c bi\u1ec7t, v\u1edbi kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a g\u1eedi Email gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i c\u00f2n h\u1ed7 tr\u1ee3 b\u1ea1n trong vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n<\/div>\n<\/div>\n

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N\u00ean g\u1eedi Email Marketing v\u00e0o khung th\u1eddi gian n\u00e0o?<\/strong><\/h3>\n
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Th\u1ee9 3<\/strong> l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 b\u1ea1n g\u1eedi Email \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u00ec \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra Email nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c ng\u00e0y c\u00f2n l\u1ea1i (D\u1ef1a tr\u00ean th\u1ed1ng k\u00ea c\u1ee7a: HubSpot, MailerMailer).
Theo Tino Group, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean g\u1eedi Email v\u00e0o c\u00e1c ng\u00e0y gi\u1eefa tu\u1ea7n t\u1eeb th\u1ee9 3 – th\u1ee9 5 trong c\u00e1c khung gi\u1edd sau:
– 6 gi\u1edd s\u00e1ng
– 10 gi\u1edd s\u00e1ng
– 2 gi\u1edd chi\u1ec1u
– 8 gi\u1edd t\u1ed1i
Tr\u00ean \u0111\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng online v\u00e0 check Email th\u01b0\u1eddng xuy\u00ean nh\u1ea5t. B\u1ea1n n\u00ean h\u1ea1n ch\u1ebf g\u1eedi Email v\u00e0o cu\u1ed1i tu\u1ea7n v\u00ec \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng ngh\u1ec9 ng\u01a1i sau m\u1ed9t tu\u1ea7n l\u00e0m vi\u1ec7c.<\/p>\n\n<\/div>\n<\/div>\n

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Lo\u1ea1i Email n\u00e0o th\u00edch h\u1ee3p g\u1eedi Email Marketing?<\/strong><\/h3>\n
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M\u1ed9t s\u1ed1 lo\u1ea1i Email b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi th\u1ef1c hi\u1ec7n Email Marketing l\u00e0:
– Email th\u00f4ng b\u00e1o
– Email ch\u00e0o h\u00e0ng
– Email kh\u1ea3o s\u00e1t
– Email b\u1ea3n tin<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!<\/p>\n\n\n\n

Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n