{"id":109658,"date":"2021-07-14T16:48:09","date_gmt":"2021-07-14T09:48:09","guid":{"rendered":"https:\/\/tino.org\/?p=1642"},"modified":"2025-06-10T11:22:28","modified_gmt":"2025-06-10T04:22:28","slug":"marketing-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/marketing-la-gi\/","title":{"rendered":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a Marketing"},"content":{"rendered":"\n\n\n

Th\u1eddi \u0111\u1ea1i 4.0 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, trong \u0111\u00f3 c\u00f3 Marketing<\/a> – m\u1ed9t nh\u00e2n t\u1ed1 quan tr\u1ecdng trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. L\u00e0 m\u1ed9t doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, ch\u1eafc h\u1eb3n b\u1ea1n kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a Marketing trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<\/strong>.<\/p>\n\n\n\n

<\/a>Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>\u0110\u1ecbnh ngh\u0129a v\u1ec1 Marketing<\/strong><\/h3>\n\n\n\n

\n Marketing (t\u1ea1m d\u1ecbch: Ti\u1ebfp th\u1ecb<\/em>) l\u00e0 qu\u00e1 tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3, t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Marketing bao g\u1ed3m: nghi\u00ean c\u1ee9u, ti\u1ebfp th\u1ecb, b\u00e1n v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.\n<\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Hi\u1ec7n t\u1ea1i, Marketing c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn m\u1ecdi c\u00f4ng ty, doanh nghi\u1ec7p. Nh\u1edd Marketing, nhi\u1ec1u c\u00f4ng ty, doanh nghi\u1ec7p \u0111\u00e3 d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c kinh doanh c\u1ee7a m\u00ecnh.\n<\/p>\n\n\n\n

<\/a>M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn<\/strong><\/h3>\n\n\n\n

\n Marketing l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, \u0111\u1ec3 ho\u00e0n th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n tr\u1ea3i qua nhi\u1ec1u qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p. C\u00f3 6 h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn: qua m\u1ea1ng x\u00e3 h\u1ed9i, blog, t\u1ed1i \u01b0u h\u00f3a SEO, b\u00e1o gi\u1ea5y, video v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean Google.\n<\/p>\n\n\n\n

<\/a>Marketing qua m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h4>\n\n\n\n

\n L\u00e0 m\u1ed9t Marketer, b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0: Facebook, Instagram, Linkedin, Twitter,… \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 n\u00f3i, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ea3nh \u0111\u1ea5t tr\u00f9 ph\u00fa \u0111\u1ec3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. Do \u0111\u00f3, doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i kh\u00f4ng th\u1ec3 n\u00e0o b\u1ecf qua h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ti\u1ec7n \u00edch n\u00e0y.\n<\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Marketing qua blog<\/strong><\/h4>\n\n\n\n

\n N\u1ed9i dung tr\u00ean nh\u1eefng trang blog ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c b\u00e0i vi\u1ebft theo d\u1ea1ng chia s\u1ebb. Tr\u01b0\u1edbc \u0111\u00e2y, blog th\u01b0\u1eddng mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. Ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng blog nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n k\u1ebft n\u1ed1i t\u00e2m t\u01b0, t\u00ecnh c\u1ea3m v\u1edbi m\u1ee5c \u0111\u00edch ri\u00eang t\u01b0. Ng\u00e0y nay, blog \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i h\u00f3a. \u0110\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh n\u01a1i Marketers ti\u1ebfp th\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.\n<\/p>\n\n\n\n

\n Nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean blog c\u00f3 t\u00e1c d\u1ee5ng nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ed3ng th\u1eddi, ch\u00fang c\u00f2n cung c\u1ea5p ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng Internet.\n<\/p>\n\n\n\n

<\/a>Ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a SEO<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ean trang web<\/a> \u0111\u1ec3 ch\u00fang xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c n\u00e0y nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi xem, t\u0103ng l\u01b0\u1ee3t truy c\u1eadp cho trang web. <\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Ti\u1ebfp th\u1ecb tr\u00ean b\u00e1o gi\u1ea5y<\/strong><\/h4>\n\n\n\n

\n Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00e0i tr\u1ee3 cho c\u00e1c t\u1edd b\u00e1o in n\u1ed5i ti\u1ebfng \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean trang c\u1ee7a h\u1ecd. B\u1ea1n \u0111\u01b0\u1ee3c quy\u1ec1n ki\u1ec3m duy\u1ec7t n\u1ed9i dung, h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi t\u1edd b\u00e1o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n. Tuy nhi\u00ean, theo ch\u00fang t\u00f4i, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y \u0111\u00e3 gi\u1ea3m hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.\n<\/p>\n\n\n\n

\n Hi\u1ec7n nay, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u00f3i quen \u0111\u1ecdc b\u00e1o gi\u1ea5y ng\u00e0y c\u00e0ng \u00edt. Ngo\u00e0i ra, chi ph\u00ed in \u1ea5n v\u00e0 t\u00e0i tr\u1ee3 cho c\u00e1c b\u00e1o gi\u1ea5y c\u0169ng kh\u00e1 cao. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc khi Marketing qua h\u00ecnh th\u1ee9c n\u00e0y.\n<\/p>\n\n\n\n

<\/a>Marketing qua video<\/strong><\/h4>\n\n\n\n

\n C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Video h\u1ed9i t\u1ee5 \u0111\u1ee7 nh\u1eefng y\u1ebfu t\u1ed1 t\u1eeb: m\u00e0u s\u1eafc, \u00e2m thanh, h\u00ecnh \u1ea3nh,… n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n. Th\u00f4ng qua video, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.\n<\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Marketing b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/h4>\n\n\n\n

\n H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 \u0111i\u1ec3m kh\u00e1c so v\u1edbi SEO \u0111\u01b0\u1ee3c chia s\u1ebb ph\u00eda tr\u00ean. \u0110\u1ec3 li\u00ean k\u1ebft trang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cao v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. H\u00ecnh th\u1ee9c n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cpay-per-click\u201d.\n<\/p>\n\n\n\n

<\/a>M\u00f4 h\u00ecnh Marketing h\u1ed7n h\u1ee3p 4Ps<\/strong><\/h3>\n\n\n\n

<\/a>Product (S\u1ea3n ph\u1ea9m)<\/strong><\/h4>\n\n\n\n

\n S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng, m\u1ed9t th\u1ef1c th\u1ec3 v\u1eadt ch\u1ea5t, m\u1ed9t d\u1ecbch v\u1ee5 ho\u1eb7c l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 ba. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh dung h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa c\u00e1c d\u1ea1ng v\u00f4 h\u00ecnh v\u00e0 h\u1eefu h\u00ecnh. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch trao \u0111\u1ed5i gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Price (Gi\u00e1 b\u00e1n)<\/strong><\/h4>\n\n\n\n

\n Gi\u00e1 b\u00e1n l\u00e0 s\u1ed1 ti\u1ec1n ng\u01b0\u1eddi mua ph\u1ea3i tr\u1ea3 \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh th\u1ee9c th\u1ec3 hi\u1ec7n s\u1ed1 ti\u1ec1n c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.\n<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/a>Place (Ph\u00e2n ph\u1ed1i)<\/strong><\/h4>\n\n\n\n

\n \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 h\u00e0nh \u0111\u1ed9ng Marketing v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi, ph\u00e2n ph\u1ed1i c\u00f2n bi\u1ec3u th\u1ecb m\u1ee9c \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. Ph\u00e2n ph\u1ed1i ch\u00ednh l\u00e0 nh\u1eefng c\u1eeda h\u00e0ng v\u1eadt l\u00fd ho\u1eb7c c\u1eeda h\u00e0ng \u1ea3o tr\u00ean m\u1ea1ng.\n<\/p>\n\n\n\n

<\/a>Promotion (Khuy\u1ebfn m\u1ea1i)<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng. Khuy\u1ebfn m\u1ea1i l\u00e0 chi\u1ebfn d\u1ecbch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng gi\u00e1 r\u1ebb trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00e1ch th\u1ee9c n\u00e0y ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng d\u00f9ng th\u1eed, s\u1ed1 l\u01b0\u1ee3ng mua h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch qu\u1ea3ng b\u00e1 truy\u1ec1n th\u00f4ng. <\/p>\n\n\n\n

<\/a>Vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a Marketing<\/strong><\/h2>\n\n\n\n

Marketing<\/strong> c\u00f3 vai tr\u00f2 g\u00ec?<\/h3>\n\n\n\n

<\/a>T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\n\n\n\n

\n Marketing gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u201cB\u1ea1n l\u00e0 ai? B\u1ea1n mang \u0111\u1ebfn l\u1ee3i \u00edch g\u00ec?\u201d. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb cho ph\u00e9p doanh nghi\u1ec7p t\u1ef1 gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n theo qua nhi\u1ec1u c\u00e1ch th\u1ee9c. B\u1ea1n gi\u1edbi thi\u1ec7u c\u00e0ng chi ti\u1ebft, c\u00e0ng thu h\u00fat, kh\u00e1ch h\u00e0ng c\u00e0ng \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc h\u01a1n v\u1edbi b\u1ea1n.\n<\/p>\n\n\n\n

<\/a>Gia t\u0103ng l\u1ee3i nhu\u1eadn<\/strong><\/h4>\n\n\n\n

\n M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a Marketing l\u00e0 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra doanh thu. Marketing kh\u00f4ng can thi\u1ec7p tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c c\u1ee7a Marketing l\u00e0 mang s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Chi\u1ebfn d\u1ecbch Marketing ch\u1ec9 th\u00e0nh c\u00f4ng khi ph\u1ea1m vi ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng ho\u1eb7c cao h\u01a1n m\u1ee5c ti\u00eau \u0111\u1eb7t ra. S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn s\u1ebd k\u00e9o theo s\u1ef1 gia t\u0103ng doanh s\u1ed1.\n<\/p>\n\n\n\n

<\/a>Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n\n\n\n

\n Sau m\u1ed7i chi\u1ebfn d\u1ecbch Marketing, doanh nghi\u1ec7p s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. Tuy nhi\u00ean, ch\u1ec9 ti\u1ebfp c\u1eadn th\u00f4i v\u1eabn ch\u01b0a \u0111\u1ee7, b\u1ea1n ph\u1ea3i bi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p. Ho\u1ea1t \u0111\u1ed9ng Marketing hi\u1ec7u qu\u1ea3 l\u00e0m cho m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p kh\u1eafng kh\u00edt h\u01a1n. Do \u0111\u00f3, t\u1eeb kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Duy tr\u00ec s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h4>\n\n\n\n

\n L\u1ee3i nhu\u1eadn v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 hai y\u1ebfu t\u1ed1 duy tr\u00ec s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110\u1ec3 t\u1ea1o ra hai y\u1ebfu t\u1ed1 \u1ea5y, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i s\u1edf h\u1eefu m\u1ed9t \u0111\u1ed9i ng\u0169 Marketing m\u1ea1nh m\u1ebd. M\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u1ec1u h\u01b0\u1edbng s\u1ef1 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau \u0111\u1ec3 Marketing ph\u00e1t tri\u1ec3n.\n<\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00e0ng hi\u1ec7u qu\u1ea3, kh\u00e1ch h\u00e0ng c\u00e0ng h\u00e0i l\u00f2ng v\u1edbi doanh nghi\u1ec7p h\u01a1n. T\u1eeb \u0111\u00f3, doanh thu c\u0169ng t\u0103ng nhanh b\u1edfi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u1edbn. Qua \u0111\u00f3 cho th\u1ea5y, Marketing l\u00e0 nh\u00e2n t\u1ed1 gi\u00e1n ti\u1ebfp t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 t\u1ed3n vinh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Ch\u1ee9c n\u0103ng c\u1ee7a Marketing<\/strong><\/h3>\n\n\n\n

<\/a>B\u00e1n h\u00e0ng<\/strong><\/h4>\n\n\n\n

\n Th\u1ef1c ch\u1ea5t, b\u00e1n s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u0169ng n\u1eb1m trong danh s\u00e1ch c\u00f4ng vi\u1ec7c c\u1ee7a Marketers. Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n so v\u1edbi b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng. B\u1ea1n s\u1ebd b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a Marketing v\u1eabn l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, Marketers c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Sau \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng. Nh\u1edd \u0111\u00f3, kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y.\n<\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n

\n C\u00e1c Marketer \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 kh\u1ea3o s\u00e1t nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean c\u00e1c kh\u1ea3o s\u00e1t \u0111\u00f3. Nh\u1edd v\u1eady, h\u1ecd s\u1ebd t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang gi\u00e1 tr\u1ecb ri\u00eang v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1edd nh\u1eefng \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 kinh doanh, c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n.\n<\/p>\n\n\n\n

<\/a>Khuy\u1ebfn m\u1ea1i<\/strong><\/h4>\n\n\n\n

\n Ch\u1ee9c n\u0103ng n\u00e0y c\u00f3 nhi\u1ec7m v\u1ee5 th\u00f4ng b\u00e1o v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, khuy\u1ebfn kh\u00edch h\u1ecd mua s\u1ea3n ph\u1ea9m trong m\u1ed9t th\u1eddi gian ng\u1eafn. Ch\u1ee9c n\u0103ng n\u00e0y g\u00f3p ph\u1ea7n gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n doanh s\u1ed1. Tuy nhi\u00ean, khuy\u1ebfn m\u00e3i c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty.\n<\/p>\n\n\n\n

\"marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Ki\u1ec3m so\u00e1t th\u00f4ng tin ti\u1ebfp th\u1ecb<\/strong><\/h4>\n\n\n\n

\n Marketing c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb. Sau \u0111\u00f3, Marketing s\u1ebd chuy\u1ec3n c\u00e1c d\u1eef li\u1ec7u \u1ea5y cho nh\u1eefng b\u1ed9 ph\u1eadn kh\u00e1c. Ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, gi\u00fap h\u1ecd:\n<\/p>\n\n\n\n

\n