{"id":110109,"date":"2021-08-08T09:42:26","date_gmt":"2021-08-08T02:42:26","guid":{"rendered":"https:\/\/tino.org\/?p=2983"},"modified":"2021-08-08T09:42:26","modified_gmt":"2021-08-08T02:42:26","slug":"chuyen-doi-so-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chuyen-doi-so-cho-doanh-nghiep\/","title":{"rendered":"C\u1ea9m nang chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p"},"content":{"rendered":"\n

K\u1ebb \u0111\u1ed9c h\u00e0nh cho r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i v\u00e0 gian nan, ng\u01b0\u1eddi b\u01b0\u1edbc \u0111i c\u00f9ng \u0111\u1ed3ng \u0111\u1ed9i l\u1ea1i th\u1ea5y \u0111\u00e2y l\u00e0 chuy\u1ebfn phi\u00eau l\u01b0u th\u00fa v\u1ecb. H\u00e3y \u0111\u1ec3 Tino Group ti\u1ebfp s\u1ee9c cho gi\u1ea5c m\u01a1 c\u1ee7a b\u1ea1n qua b\u1ed9 t\u00e0i li\u1ec7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong> <\/p>\n\n\n\n

<\/a>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>Kh\u00e1i ni\u1ec7m v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h3>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 <\/a><\/strong>(Digital transformation<\/strong>) l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p t\u1eeb quy m\u00f4 nh\u1ecf \u0111\u1ebfn quy m\u00f4 l\u1edbn. Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Nh\u01b0ng nh\u00ecn chung, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n

\"chuyen-doi-so-cho-doanh-nghiep\"<\/figure><\/div>\n\n\n\n

\n Khi c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng ch\u1ea5p nh\u1eadn b\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n, quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u00e1 tr\u1ecb h\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi. Tuy nhi\u00ean, ch\u1eb3ng c\u00f3 g\u00ec l\u00e0 d\u1ec5 d\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u0169ng th\u1ebf. Doanh nghi\u1ec7p c\u1ea7n ch\u1ea5p nh\u1eadn s\u1ef1 thay \u0111\u1ed5i v\u1ec1 m\u1eb7t v\u0103n h\u00f3a, li\u00ean t\u1ee5c \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c, th\u1eadm ch\u00ed l\u00e0 th\u1ea5t b\u1ea1i. Ngh\u0129a l\u00e0 doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i r\u1eddi xa c\u00e1c quy tr\u00ecnh kinh doanh l\u00e2u \u0111\u1eddi, l\u1ea1c h\u1eadu.\n<\/p>\n\n\n\n

<\/a>V\u00ec sao doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ngay l\u1eadp t\u1ee9c?<\/strong><\/h3>\n\n\n\n

<\/a>N\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh<\/h4>\n\n\n\n

\u201cCao th\u1ee7 kh\u00f4ng b\u1eb1ng tranh th\u1ee7\u201d, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00e0ng nhanh c\u00e0ng t\u1ed1t. N\u1ec1n khoa h\u1ecdc c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nhanh nh\u01b0 v\u0169 b\u00e3o v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a h\u00e0ng lo\u1ea1t ph\u00e1t minh v\u0129 \u0111\u1ea1i, \u0111i\u1ec3n h\u00ecnh nh\u01b0: tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/a>, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<\/a>, Internet v\u1ea1n v\u1eadt<\/a>,…, khi\u1ebfn cho nh\u1eefng doanh nghi\u1ec7p ch\u1eadm ch\u00e2n b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau. <\/p>\n\n\n\n

\n Nhi\u1ec1u c\u00f4ng ty n\u1ed5i ti\u1ebfng nh\u01b0ng kh\u00f4ng th\u00edch nghi v\u1edbi th\u1eddi cu\u1ed9c c\u0169ng s\u1edbm s\u1ee5p \u0111\u1ed5. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u201c\u0111\u1ebf ch\u1ebf\u201d th\u1eddi trang Forever 21 v\u00e0 \u201c\u00f4ng t\u1ed5\u201d ng\u00e0nh du l\u1ecbch Thomas Cook \u0111\u00e3 tuy\u00ean b\u1ed1 ph\u00e1 s\u1ea3n v\u00ec ch\u1eadm \u0111\u1ed5i m\u1edbi. Trong khi \u0111\u00f3, l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 v\u00e0ng son.\n<\/p>\n\n\n\n

\"chuyen-doi-so-cho-doanh-nghiep\"
\u201c\u0110\u1ebf ch\u1ebf\u201d th\u1eddi trang Forever 21 s\u1ee5p \u0111\u1ed5 v\u00ec ch\u1eadm chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

\n C\u00f3 th\u1ec3 th\u1ea5y, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap doanh nghi\u1ec7p b\u1ea1n b\u1eaft k\u1ecbp th\u1eddi \u0111\u1ea1i. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1edf n\u00ean tr\u00f4i ch\u1ea3y v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft. Khi \u1ea5y, v\u1ecb th\u1ebf v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao, t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.\n<\/p>\n\n\n\n

<\/a>Kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng m\u1edbi<\/h4>\n\n\n\n

\n B\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng r\u1ea5t \u0111\u01b0\u1ee3c coi tr\u1ecdng trong giai \u0111o\u1ea1n n\u00e0y. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u mong mu\u1ed1n doanh nghi\u1ec7p xem m\u00ecnh l\u00e0 m\u1ed9t v\u1ecb kh\u00e1ch \u0111\u1eb7c bi\u1ec7t. V\u00ec v\u1eady, th\u00fac \u0111\u1ea9y t\u00ednh c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 n\u1eafm b\u1eaft m\u1ecdi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung. Nh\u1eefng c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.\n<\/p>\n\n\n\n

\n Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n duy tr\u00ec m\u1ed1i quan h\u1ec7 d\u00e0i l\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n<\/p>\n\n\n\n

<\/a>S\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19<\/strong><\/h4>\n\n\n\n

\n D\u1ecbch Covid-19 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf c\u1ee7a nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam. Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u1eddi c\u01a1 \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong giai \u0111o\u1ea1n n\u00e0y gi\u00fap doanh nghi\u1ec7p th\u00edch nghi t\u00ecnh h\u00ecnh kh\u00f3 kh\u0103n c\u1ee7a \u0111\u1ea1i d\u1ecbch. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f2n t\u1ea1o ra m\u1ed9t xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi, ph\u00f9 h\u1ee3p v\u1edbi cu\u1ed9c C\u00e1ch m\u1ea1ng C\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 4 hi\u1ec7n nay.\n<\/p>\n\n\n\n

\"chuyen-doi-so-cho-doanh-nghiep\"<\/figure><\/div>\n\n\n\n

\n \u0110\u1ea1i d\u1ecbch khi\u1ebfn m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u ng\u01b0ng tr\u1ec7, nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u1ed1ng t\u1ea1m d\u1eebng kinh doanh. Doanh thu kh\u00f4ng c\u00f3 nh\u01b0ng v\u1eabn ph\u1ea3i chi tr\u1ea3 ti\u1ec1n m\u1eb7t b\u1eb1ng, nh\u00e2n s\u1ef1 khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p ph\u00e1 s\u1ea3n. Trong khi \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u1eabn duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng b\u00ecnh \u1ed5n. Tuy c\u0169ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch nh\u01b0ng h\u1ecd v\u1eabn v\u01b0\u1ee3t qua, th\u1eadm ch\u00ed, nhi\u1ec1u l\u0129nh v\u1ef1c c\u00f2n t\u0103ng tr\u01b0\u1edfng doanh thu trong m\u00f9a Covid- 19.\n<\/p>\n\n\n\n

<\/a>T\u00e0i li\u1ec7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p<\/h2>\n\n\n\n

<\/a>Gi\u1edbi thi\u1ec7u v\u1ec1 t\u00e0i li\u1ec7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0<\/h3>\n\n\n\n

\n T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 d\u00e0nh cho doanh nghi\u1ec7p \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 ch\u00ednh th\u1ee9c v\u00e0o ng\u00e0y 14\/06\/2021. N\u1ed9i dung \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, l\u1ed9 tr\u00ecnh v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p Vi\u1ec7t Nam. B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0 \u0111\u1ec1 xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 giai \u0111o\u1ea1n 2022 – 2026. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb th\u00f4ng qua 1 giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb v\u00e0 3 giai \u0111o\u1ea1n th\u1ef1c hi\u1ec7n, chuy\u1ec3n \u0111\u1ed5i d\u1ea7n t\u1eeb \u201cdoing digital\u201d sang \u201cbeing digital\u201d.\n<\/p>\n\n\n\n

\"chuyen-doi-so-cho-doanh-nghiep\"<\/figure><\/div>\n\n\n\n

<\/a>T\u00e0i li\u1ec7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p c\u1ee7a Tino Group<\/strong><\/h3>\n\n\n\n

\n B\u1ed9 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Tino Group \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p d\u1ef1a tr\u00ean eBook \u201cH\u01b0\u1edbng d\u1eabn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam\u201d c\u1ee7a B\u1ed9 K\u1ebf ho\u1ea1ch \u0110\u1ea7u t\u01b0 v\u00e0 USAID c\u00f9ng ki\u1ebfn th\u1ee9c v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a Tino Group trong l\u0129nh v\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\n<\/p>\n\n\n\n

\n \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 quy\u1ec3n \u201cc\u1ea9m nang\u201d tr\u1ef1c tuy\u1ebfn gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 gi\u1ea3i ph\u00e1p hi\u1ec7n \u0111\u1ea1i n\u00e0y. T\u00e0i li\u1ec7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p bao g\u1ed3m 6 ph\u1ea7n:\n<\/p>\n\n\n\n

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