{"id":110437,"date":"2021-09-05T19:52:20","date_gmt":"2021-09-05T12:52:20","guid":{"rendered":"https:\/\/tino.org\/?p=3858"},"modified":"2025-06-10T11:49:18","modified_gmt":"2025-06-10T04:49:18","slug":"chien-luoc-xay-dung-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chien-luoc-xay-dung-thuong-hieu-la-gi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng\u201d v\u00e0 t\u00e0i s\u1ea3n \u0111\u1eaft gi\u00e1 nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. V\u1eady l\u00e0m sao \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t? Tino Group s\u1ebd \u201cb\u1eadt m\u00ed\u201d ngay qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong>\n<\/p>\n\n\n\n

<\/a>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>Kh\u00e1i ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

\n Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecbnh danh khi nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p n\u00e0o \u0111\u00f3. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00e1i t\u00ean hay, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb9p m\u1eaft, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00e1 tr\u1ecb gi\u00fap kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn doanh nghi\u1ec7p b\u1ea1n. Jeff Bezos – Founder v\u00e0 CEO c\u1ee7a Amazon kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng: \u201cTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c n\u00f3i v\u1ec1 b\u1ea1n khi b\u1ea1n kh\u00f4ng c\u00f3 m\u1eb7t trong ph\u00f2ng<\/em>\u201d.\n<\/p>\n\n\n\n

\"chien-luoc-xay-dung-thuong-hieu-la-gi\"<\/figure><\/div>\n\n\n\n

T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f3, x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f2n gian nan h\u01a1n. V\u00ec v\u1eady, c\u00e1c startup ho\u1eb7c SME (doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf) <\/a>c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 \u0111\u1ec3 chinh ph\u1ee5c s\u1ef1 tin t\u01b0\u1edfng, y\u00eau th\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n

\n Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf r\u1ea5t kh\u00f3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u201c\u00f4ng l\u1edbn\u201d trong ng\u00e0nh v\u1ec1 quy m\u00f4 v\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng, ch\u1ecdn \u0111\u00fang c\u00e1ch, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 b\u1ec7 ph\u00f3ng gi\u00fap b\u1ea1n chi\u1ebfn th\u1eafng. C\u00f3 \u0111\u1ebfn 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u1edbi h\u1ecd (Theo kh\u1ea3o s\u00e1t c\u1ee7a Nielsen – C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m).\n<\/p>\n\n\n\n

<\/a>Th\u1ebf n\u00e0o l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (Brand building<\/strong>) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng v\u00e0 qu\u1ea3ng b\u00e1. Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t m\u1eb7t trong t\u1ed5ng th\u1ec3 b\u1ee9c tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u00f3i v\u1ec1 thu\u1eadt ng\u1eef \u1ea5y l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Qu\u00e1 tr\u00ecnh n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng bi\u1ebft, c\u1ea3m nh\u1eadn v\u00e0 tr\u1ea3i nghi\u1ec7m v\u1ec1 doanh nghi\u1ec7p<\/a> c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

\n \u0110\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n, b\u1ea1n c\u1ea7n \u201c\u0111\u1ecbnh v\u1ecb\u201d \u0111\u01b0\u1ee3c ba lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u00f3 l\u00e0: th\u01b0\u01a1ng hi\u1ec7u d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m.\n<\/p>\n\n\n\n

\n

<\/a>Th\u01b0\u01a1ng hi\u1ec7u d\u1ecbch v\u1ee5<\/strong><\/h4>\n\n\n\n

\n \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 ba y\u1ebfu t\u1ed1: ki\u1ebfn th\u1ee9c, v\u0103n h\u00f3a v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u1ed9t ng\u01b0\u1eddi (th\u01b0\u1eddng l\u00e0 ch\u1ee7 doanh nghi\u1ec7p) v\u1ec1 t\u1ed5 ch\u1ee9c, c\u01a1 quan ho\u1eb7c nh\u00e0 cung c\u1ea5p. V\u00ed d\u1ee5: Molly Maid, Geek Squad\n<\/p>\n\n\n\n

<\/a>Th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb<\/strong><\/h4>\n\n\n\n

\n \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh, \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 c\u1ee7a t\u1ed5 ch\u1ee9c, c\u01a1 quan, doanh nghi\u1ec7p. V\u00ed d\u1ee5: KFC, Chick-fil-a\n<\/p>\n\n\n\n

<\/a>Th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n

\n \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: Nike, Sony, Samsung\n<\/p>\n<\/div><\/div>\n\n\n\n

\"chien-luoc-xay-dung-thuong-hieu-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>5 giai \u0111o\u1ea1n kh\u1edfi t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 1: Nh\u1eadn \u0111\u1ecbnh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n

\n \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n c\u1ef1c k\u1ef3 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1i kh\u00e1 ch\u1ee7 quan v\u00e0 b\u1ecf qua giai \u0111o\u1ea1n n\u00e0y. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec (gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u). Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m m\u1ea1nh c\u1ed1t l\u00f5i.\n<\/p>\n\n\n\n

\n T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 k\u1ef9 n\u0103ng v\u00e0 chuy\u00ean m\u00f4n n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, c\u00e1c gi\u00e1 tr\u1ecb \u1ea5y ph\u1ea3i mang l\u1ea1i l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1ea1n c\u1ea7n nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u qua l\u0103ng k\u00ednh kh\u00e1ch quan \u0111\u1ec3 thu l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb tinh hoa nh\u1ea5t.\n<\/p>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 2: Ch\u1ecdn ng\u00e1ch th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n

\n Trong giai \u0111o\u1ea1n n\u00e0y, Tino Group c\u1ea7n b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u201cKh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?\u201d. N\u1ebfu b\u1ea1n kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng \u201cL\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi!\u201d, v\u1eady r\u1ea5t ti\u1ebfc, b\u1ea1n \u0111\u00e3 m\u1eafc m\u1ed9t sai l\u1ea7m l\u1edbn.\n<\/p>\n\n\n\n

\n Nh\u1eefng doanh nghi\u1ec7p c\u00f3 doanh thu cao, l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn \u0111\u1ec1u ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. B\u1ea1n n\u00ean nh\u1edb \u0111i\u1ec1u n\u00e0y: \u201cti\u00eau \u0111i\u1ec3m c\u00e0ng h\u1eb9p, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u00e0ng nhanh v\u00e0 ng\u01b0\u1ee3c l\u1ea1i\u201d. V\u00ec v\u1eady, n\u1ebfu v\u00f2ng tr\u00f2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00e0ng r\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00e0ng tr\u1edf n\u00ean v\u00f4 ngh\u0129a.\n<\/p>\n\n\n\n

\"chien-luoc-xay-dung-thuong-hieu-la-gi\"<\/figure><\/div>\n\n\n\n

Ch\u00eca kh\u00f3a d\u00e0nh cho b\u1ea1n l\u00e0 h\u00e3y ph\u00e1c h\u1ecda m\u1ed9t b\u1ee9c ch\u00e2n dung kh\u00e1ch h\u00e0ng (Buyer Personas<\/strong>) c\u1ee5 th\u1ec3. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch,… Sau khi n\u1eafm ch\u1eafc nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y, b\u1ea1n ch\u1ec9 c\u1ea7n \u201cgi\u01b0\u01a1ng cung\u201d v\u00e0 b\u1eafn tr\u00fang m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ecbnh. H\u00e3y t\u1eadn d\u1ee5ng m\u1ecdi ti\u1ec1m l\u1ef1c c\u1ee7a m\u00ecnh, m\u1ecdi c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> chu\u1ea9n x\u00e1c nh\u1ea5t nh\u00e9! <\/p>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 3: T\u1ea1o \u0111i\u1ec3m nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

\n Trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u1ea7n \u201c\u0111\u00e1nh th\u1ee9c\u201d s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t \u201cb\u1ee9c tranh\u201d mu\u00f4n m\u00e0u, v\u00ec v\u1eady c\u1ea7n t\u1ea1o ra m\u1ed9t s\u1eafc th\u00e1i ri\u00eang \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n<\/p>\n\n\n\n

\u0110\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ea5n t\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n t\u00e1c \u0111\u1ed9ng t\u00e2m tr\u00ed h\u1ecd t\u1eeb ngo\u00e0i v\u00e0o trong. Nh\u1eefng y\u1ebfu t\u1ed1 ngo\u1ea1i c\u1ea3nh c\u00f3 th\u1ec3 l\u00e0: logo, m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh th\u00f4ng qua slogan, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>,…, l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i b\u00ean trong. N\u1ebfu c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c hai y\u1ebfu t\u1ed1 n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd nhanh ch\u00f3ng c\u00f3 ch\u1ed7 \u0111\u1ee9ng trong l\u00f2ng kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 4: Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

Nh\u01b0 \u0111\u00e3 chia s\u1ebb ph\u00eda tr\u00ean, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i v\u00e0 kh\u00f3 kh\u0103n. V\u00ec v\u1eady b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c c\u1ee7ng c\u1ed1, l\u00e0m m\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh. Trong giai \u0111o\u1ea1n n\u00e0y, Tino Group khuy\u1ebfn kh\u00edch b\u1ea1n h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o, di\u1ec5n \u0111\u00e0n, blog ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i <\/a>(Facebook, Zalo, Instagram,…) \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. <\/p>\n\n\n\n

\"chien-luoc-xay-dung-thuong-hieu-la-gi\"<\/figure><\/div>\n\n\n\n

\n Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u201ct\u00ednh c\u00e1ch\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi bi\u1ebft, ngh\u0129 v\u00e0 n\u00f3i v\u1ec1 b\u1ea1n. Giai \u0111o\u1ea1n n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec ch\u00fang th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\n<\/p>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 5: \u0110\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

\n Th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng s\u1ebd t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ec3 doanh nghi\u1ec7p b\u1ea1n n\u00e2ng cao gi\u00e1 tr\u1ecb ho\u1eb7c t\u00e1i thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 ngu\u1ed3n \u0111\u1ed9ng l\u1ef1c gi\u00fap b\u1ea1n c\u1ea3i ti\u1ebfn ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\n<\/p>\n\n\n\n

\n \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap b\u1ea1n n\u1eafm b\u1eaft v\u00e0 khai th\u00e1c t\u1ed1t nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi. \u0110\u1ed3ng th\u1eddi, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c duy tr\u00ec hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n\n

\"chien-luoc-xay-dung-thuong-hieu-la-gi\"<\/figure><\/div>\n\n\n\n

\n C\u00f3 th\u1ec3 th\u1ea5y, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 b\u01b0\u1edbc \u0111i d\u1ec5 d\u00e0ng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. D\u00f9 v\u1eady, n\u1ebfu b\u1ea1n quy\u1ebft t\u00e2m v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c vinh danh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n
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Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n
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Th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i ra \u0111\u1eddi gi\u00fap doanh nghi\u1ec7p thu\u1eadn l\u1ee3i h\u01a1n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0: ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, Email Marketing, t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh kinh doanh, SEO & Content Marketing,\u2026<\/p>\n\n<\/div>\n<\/div>\n

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Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb g\u00ec \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<\/h3>\n
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Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi d\u00f9ng t\u00f4n vinh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n. Ngo\u00e0i ra, s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c gi\u00fap ng\u01b0\u1eddi d\u00f9ng an t\u00e2m v\u00e0 gi\u1ea3m r\u1ee7i ro khi mua h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n

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Doanh nghi\u1ec7p m\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1n bao l\u00e2u?<\/h3>\n
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\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng m\u1ea5t t\u1eeb 6 th\u00e1ng – 1 n\u0103m. Do b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0, n\u00ean c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u00ean tr\u00ec trong th\u1eddi gian \u0111\u1ea7u \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n\n<\/div>\n<\/div>\n

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Ch\u1ecdn t\u00ean cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n
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\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u1ea7n qu\u00e1 c\u1ea7u k\u1ef3 v\u00e0 ph\u1ee9c t\u1ea1p, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 nh\u1edb. Tuy nhi\u00ean, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 t\u00ean c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh, tr\u00e1nh \u0111\u1eb7t tr\u00f9ng t\u00ean v\u00ec d\u1ec5 x\u1ea3y ra r\u1eafc r\u1ed1i ho\u1eb7c b\u1ecb nh\u1ea7m l\u1eabn.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n