{"id":110823,"date":"2021-10-05T13:10:32","date_gmt":"2021-10-05T06:10:32","guid":{"rendered":"https:\/\/tino.org\/?p=4920"},"modified":"2025-06-11T15:29:59","modified_gmt":"2025-06-11T08:29:59","slug":"cac-thuat-ngu-trong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/cac-thuat-ngu-trong-thuong-mai-dien-tu\/","title":{"rendered":"C\u1eadp nh\u1eadt c\u00e1c thu\u1eadt ng\u1eef trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hot nh\u1ea5t n\u0103m 2022"},"content":{"rendered":"\n<p><strong>B\u1ea1n l\u00e0 m\u1ed9t \u201cnewbie\u201d trong l\u0129nh v\u1ef1c <a href=\"https:\/\/tino.vn\/blog\/thuong-mai-dien-tu-la-gi\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tino.vn\/blog\/thuong-mai-dien-tu-la-gi\/\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a>? B\u1ea1n mu\u1ed1n th\u1eed s\u1ee9c v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y nh\u01b0ng ho\u00e0n to\u00e0n m\u00f9 m\u1edd trong \u201cm\u1edb\u201d thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p? \u0110\u1eebng lo l\u1eafng, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a, t\u1eeb th\u00f4ng d\u1ee5ng v\u00e0 c\u1ee5m t\u1eeb ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/strong> <\/p>\n\n\n\n<h2 id=\"\u0110\u00f4i_n\u00e9t_v\u1ec1_th\u01b0\u01a1ng_m\u1ea1i_\u0111i\u1ec7n_t\u1eed\"><a id=\"post-4920-_8qg4btlbl4t5\"><\/a><strong>\u0110\u00f4i n\u00e9t v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n\n<h3 id=\"Th\u1ebf_n\u00e0o_l\u00e0_th\u01b0\u01a1ng_m\u1ea1i_\u0111i\u1ec7n_t\u1eed?\"><a id=\"post-4920-_kbnszczzb2r\"><\/a><strong>Th\u1ebf n\u00e0o l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/strong><\/h3>\n\n\n\n<p>   Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong>E-commerce<\/strong>, <strong>E-comm<\/strong> ho\u1eb7c <strong>EC<\/strong> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/tino.vn\/blog\/quy-trinh-ban-hang-online\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tino.vn\/blog\/quy-trinh-ban-hang-online\/\" rel=\"noreferrer noopener\">kinh doanh tr\u1ef1c tuy\u1ebfn<\/a>. Thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i, mua b\u00e1n s\u1ea3n ph\u1ea9m\/h\u00e0ng h\u00f3a th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng m\u1ea1ng v\u00e0 c\u00e1c s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed kh\u00e1c. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/2_word-image-31.jpg\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4923\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec3n h\u00ecnh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed bao g\u1ed3m: \u0111\u1eb7t h\u00e0ng, mua, b\u00e1n, \u0111\u0103ng k\u00fd gian h\u00e0ng, qu\u1ea3ng c\u00e1o, thanh to\u00e1n,&#8230;, th\u00f4ng qua Internet. Hi\u1ec7n nay, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u00edt ch\u1ecbu thi\u1ec7t h\u1ea1i nh\u1ea5t trong c\u01a1n b\u00e3o Covid-19.\n<\/p>\n\n\n\n<p>\n  V\u00ec v\u1eady, l\u0129nh v\u1ef1c n\u00e0y \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd v\u00e0 tr\u1edf th\u00e0nh \u201cmi\u1ebfng b\u00e1nh ngon\u201d thu h\u00fat c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p tham gia ho\u1ea1t \u0111\u1ed9ng.\n<\/p>\n\n\n\n<h3 id=\"Th\u01b0\u01a1ng_m\u1ea1i_\u0111i\u1ec7n_t\u1eed_mang_\u0111\u1ebfn_nh\u1eefng_l\u1ee3i_\u00edch_g\u00ec?\"><a id=\"post-4920-_lp6udgk0h2nk\"><\/a><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch g\u00ec?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u00e0 xu h\u01b0\u1edbng m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng   <\/li><li>Gi\u1ea3m \u00e1p l\u1ef1c v\u1ec1 chi ph\u00ed tr\u00ean c\u00e1c ph\u01b0\u01a1ng di\u1ec7n nh\u01b0: v\u1eadn h\u00e0nh, thu\u00ea m\u1eb7t b\u1eb1ng, nh\u00e2n vi\u00ean, s\u1ea3n xu\u1ea5t, b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb,&#8230;   <\/li><li>Qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n, x\u00f3a b\u1ecf r\u00e0o c\u1ea3n, tr\u1edf ng\u1ea1i v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd   <\/li><li>Cho ph\u00e9p doanh nghi\u1ec7p thi\u1ebft l\u1eadp, c\u1ee7ng c\u1ed1 v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u th\u1eddi gian, c\u00f4ng s\u1ee9c   <\/li><li>L\u00e0 nh\u00e2n t\u1ed1 gi\u00fap n\u1ec1n kinh t\u1ebf c\u1ee7a m\u1ed9t qu\u1ed1c gia s\u1edbm ti\u1ebfp c\u1eadn v\u1edbi qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a   <\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/4_word-image-32.jpg\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4925\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h2 id=\"C\u00e1c_thu\u1eadt_ng\u1eef_trong_th\u01b0\u01a1ng_m\u1ea1i_\u0111i\u1ec7n_t\u1eed_hot_nh\u1ea5t_n\u0103m_2022_m\u00e0_c\u00e1c_seller_c\u1ea7n_ph\u1ea3i_bi\u1ebft\"><strong>C\u00e1c thu\u1eadt ng\u1eef trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hot nh\u1ea5t n\u0103m 2022 m\u00e0 c\u00e1c seller c\u1ea7n ph\u1ea3i bi\u1ebft<\/strong><\/h2>\n\n\n\n<h3 id=\"Affiliate_Marketing\"><a id=\"post-4920-_lsvizg6vu7rj\"><\/a><strong>Affiliate Marketing<\/strong><\/h3>\n\n\n\n<p>   \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef c\u1ef1c k\u1ef3 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi \u201ccon d\u00e2n\u201d thu\u1ed9c l\u0129nh v\u1ef1c<a href=\"https:\/\/tino.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tino.vn\/blog\/marketing-la-gi\/\" rel=\"noreferrer noopener\"> Marketing<\/a>, \u0111\u01b0\u1ee3c d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 \u201cti\u1ebfp th\u1ecb li\u00ean k\u1ebft\u201d. Thu\u1eadt ng\u1eef n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb 3 b\u00ean: nh\u00e0 cung c\u1ea5p, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n<p>\n  Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec7m v\u1ee5 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 mua h\u00e0ng b\u1eb1ng Affiliate links (\u0111\u01b0\u1eddng d\u1eabn li\u00ean k\u1ebft). N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd mua s\u1ea3n ph\u1ea9m qua \u0111\u01b0\u1eddng link \u1ea5y, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n hoa h\u1ed3ng nh\u1ea5t \u0111\u1ecbnh.\n<\/p>\n\n\n\n<h3 id=\"Abandoned_Carts\"><a id=\"post-4920-_y1u0ici8ho4l\"><\/a><strong>Abandoned Carts<\/strong><\/h3>\n\n\n\n<p>\n  Thu\u1eadt ng\u1eef n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng \u0111\u01a1n h\u00e0ng \u201cb\u1ecb r\u1edbt l\u1ea1i\u201d. Ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u00e0 b\u1ecf v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a m\u00ecnh nh\u01b0ng kh\u00f4ng th\u1ef1c hi\u1ec7n thanh to\u00e1n v\u00e0 r\u1eddi \u0111i.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/4_word-image-33.jpg\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4927\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Average_Time_on_Site\"><a id=\"post-4920-_ckn2htyh91zp\"><\/a><strong>Average Time on Site<\/strong><\/h3>\n\n\n\n<p>\n  L\u01b0u l\u01b0\u1ee3ng th\u1eddi gian trung b\u00ecnh kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o m\u1ed9t trang web. Tuy nhi\u00ean, l\u01b0\u1ee3ng th\u1eddi gian n\u00e0y kh\u00f4ng ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c v\u00ec m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u trang web c\u00f9ng m\u1ed9t l\u00fac, ho\u1eb7c h\u1ecd ch\u1ec9 m\u1edf tr\u00ecnh duy\u1ec7t nh\u01b0ng kh\u00f4ng xem trang web \u0111\u00f3.\n<\/p>\n\n\n\n<h3 id=\"Average_Selling_Price_(ASP)\"><a id=\"post-4920-_lqf5o3fftqmg\"><\/a><strong>Average Selling Price (ASP)<\/strong><\/h3>\n\n\n\n<p>\n  Thu\u1eadt ng\u1eef n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 gi\u00e1 b\u00e1n trung b\u00ecnh c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. ASP c\u00f3 ch\u1ee9c n\u0103ng ph\u1ea3n \u00e1nh gi\u00e1 th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n<h3 id=\"Bounce_Rate\"><a id=\"post-4920-_57xfvfnvd01g\"><\/a><strong>Bounce Rate<\/strong><\/h3>\n\n\n\n<p>\n  T\u1ef7 l\u1ec7 tho\u00e1t trang: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website nh\u01b0ng tho\u00e1t ra t\u1eeb trang \u0111\u00edch m\u00e0 kh\u00f4ng chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn b\u1ea5t k\u1ef3 li\u00ean k\u1ebft n\u00e0o \u0111\u01b0\u1ee3c g\u1eafn tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n\n<h3 id=\"Brick_and_Click\"><a id=\"post-4920-_5wqdpqqfsm6l\"><\/a><strong>Brick and Click<\/strong><\/h3>\n\n\n\n<p>\n  M\u00f4 h\u00ecnh kinh doanh k\u1ebft h\u1ee3p gi\u1eefa c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/4_word-image-34.jpg\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4929\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Business_to_Business_(B2B)\"><a id=\"post-4920-_c74znylhw8aq\"><\/a><strong>Business to Business (B2B)<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh gi\u1eefa doanh nghi\u1ec7p n\u00e0y v\u1edbi doanh nghi\u1ec7p kh\u00e1c. Trong \u0111\u00f3, m\u1ed9t doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 l\u00e0 nh\u00e0 cung c\u1ea5p, m\u1ed9t doanh nghi\u1ec7p ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m\/h\u00e0ng h\u00f3a.\n<\/p>\n\n\n\n<h3 id=\"Business_to_Consumer_(B2C)\"><a id=\"post-4920-_ggpz7qar71z\"><\/a><strong>Business to Consumer (B2C)<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh kinh doanh m\u00e0 doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n\n<h3 id=\"Conversion_Rate_(CR)\"><a id=\"post-4920-_cjfw6h8yn94f\"><\/a><strong>Conversion Rate (CR)<\/strong><\/h3>\n\n\n\n<p>\n  Ph\u1ea7n tr\u0103m l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web c\u1ee7a doanh nghi\u1ec7p v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng so v\u1edbi t\u1ed5ng l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang n\u00f3i chung.\n<\/p>\n\n\n\n<h3 id=\"Call_to_Action_(CTA)\"><a id=\"post-4920-_m45p6wmxqd50\"><\/a><strong>Call to Action (CTA)<\/strong><\/h3>\n\n\n\n<p>\n  Call to Action (t\u1ea1m d\u1ecbch: n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) l\u00e0 nh\u1eefng t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ho\u1eb7c k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch ng\u01b0\u1eddi \u0111\u1ecdc, ng\u01b0\u1eddi nghe th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c. M\u1ed9t s\u1ed1 CTA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o l\u00e0: \u201c<strong>Mua ngay<\/strong>\u201d, \u201c<strong>G\u1ecdi ngay<\/strong>\u201d, \u201c<strong>Nh\u1ea5p v\u00e0o \u0111\u00e2y<\/strong>\u201d,&#8230;\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/5_word-image-12.png\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4931\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Click_through_rate_(CTR)\"><a id=\"post-4920-_5cye9wbcxklj\"><\/a><strong>Click through rate (CTR)<\/strong><\/h3>\n\n\n\n<p>\n  Thu\u1eadt ng\u1eef n\u00e0y cho bi\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o li\u00ean k\u1ebft ho\u1eb7c m\u1ed9t \u0111\u01b0\u1eddng link qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang \u0111\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.\n<\/p>\n\n\n\n<h3 id=\"Dropshipping\"><a id=\"post-4920-_pqu8w3m32cp5\"><\/a><strong>Dropshipping<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng nh\u01b0ng b\u1ecf qua kh\u00e2u v\u1eadn chuy\u1ec3n. Ngh\u0129a l\u00e0 ng\u01b0\u1eddi b\u00e1n th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 c\u00e1c quy tr\u00ecnh kh\u00e1c nh\u01b0ng s\u1ebd b\u1ecf quan b\u01b0\u1edbc v\u1eadn chuy\u1ec3n \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nhi\u1ec7m v\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c kho x\u01b0\u1edfng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh Dropshipping b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.\n<\/p>\n\n\n\n<h3 id=\"Discount_Code\"><a id=\"post-4920-_a694pu5z76h0\"><\/a><strong>Discount Code<\/strong><\/h3>\n\n\n\n<p>\n  C\u1ee5m t\u1eeb n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u00e3 khuy\u1ebfn m\u00e3i ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 k\u00edch ho\u1ea1t ho\u1eb7c tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean c\u00e1c website.\n<\/p>\n\n\n\n<h3 id=\"Email_Marketing\"><a id=\"post-4920-_d5grjlszl3do\"><\/a><strong>Email Marketing<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng Email \u0111\u1ec3 truy\u1ec1n t\u1ea3i n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/3_word-image-13.png\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4933\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Engagement_Rate\"><a id=\"post-4920-_1h8155f6h6po\"><\/a><strong>Engagement Rate<\/strong><\/h3>\n\n\n\n<p>\n  Thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n, c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn n\u1ed9i dung ho\u1eb7c b\u00e0i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n<\/p>\n\n\n\n<h3 id=\"Fulfillment\"><a id=\"post-4920-_8xe6waxkl763\"><\/a><strong>Fulfillment<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, bao g\u1ed3m m\u1ed9t chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng nh\u01b0: l\u01b0u kho, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, xu\u1ea5t h\u00e0ng t\u1eeb kho, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 giao \u0111\u1ebfn tay ng\u01b0\u1eddi mua h\u00e0ng.\n<\/p>\n\n\n\n<h3 id=\"Google_Ads\"><a id=\"post-4920-_ltdaapg5sq5h\"><\/a><strong>Google Ads<\/strong><\/h3>\n\n\n\n<p>\n  Thu\u1eadt ng\u1eef n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh ph\u00ed c\u1ee7a Google. Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u00e0y \u0111\u1ec3 qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft, website c\u1ee7a h\u1ecd. Chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi v\u1ecb tr\u00ed \u01b0u ti\u00ean c\u1ee7a b\u00e0i vi\u1ebft tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.\n<\/p>\n\n\n\n<h3 id=\"Google_Analytics\"><a id=\"post-4920-_l15elvjzumo3\"><\/a><strong>Google Analytics<\/strong><\/h3>\n\n\n\n<p>\n  C\u1ee5m t\u1eeb n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a Google, c\u00f3 kh\u1ea3 n\u0103ng theo d\u00f5i, \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o s\u1ed1 li\u1ec7u truy c\u1eadp c\u1ee7a m\u1ed9t website. Nh\u1eefng s\u1ed1 li\u1ec7u do c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 t\u00ednh ch\u00ednh x\u00e1c l\u00ean \u0111\u1ebfn 99% n\u00ean \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u01b0a chu\u1ed9ng.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/5_word-image-14.png\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4935\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Google_Keywords\"><a id=\"post-4920-_euyyaj78crr3\"><\/a><strong>Google Keywords<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Google. C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p s\u1ed1 li\u1ec7u chi ti\u1ebft v\u1ec1 nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n nh\u01b0: t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t, t\u1ef7 l\u1ec7 c\u1ea1nh tranh trong qu\u1ea3ng c\u00e1o, nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd,&#8230; Google Keywords gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh.\n<\/p>\n\n\n\n<h3 id=\"Pay_per_click_(PPC)\"><a id=\"post-4920-_d5dtn0clv4i2\"><\/a><strong>Pay per click (PPC)<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u00ean Internet m\u00e0 doanh nghi\u1ec7p s\u1ebd tr\u1ea3 ph\u00ed khi c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o b\u00e0i qu\u1ea3ng c\u00e1o v\u00e0 chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang web c\u1ee7a h\u1ecd.\n<\/p>\n\n\n\n<h3 id=\"Search_Engine_Optimization_(SEO)\"><a id=\"post-4920-_b9dd75xdbhw5\"><\/a><strong>Search Engine Optimization (SEO)<\/strong><\/h3>\n\n\n\n<p>\n  SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t website tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\n<\/p>\n\n\n\n<h3 id=\"Traffic\"><a id=\"post-4920-_wn28g1dc1sws\"><\/a><strong>Traffic<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn SEO, d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean website. Traffic cao l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u1ed1t gi\u00fap b\u1ea1n \u0111\u1ea1t k\u1ebft qu\u1ea3 trong qu\u00e1 tr\u00ecnh SEO.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/5_word-image-35.jpg\" alt=\"cac-thuat-ngu-trong-thuong-mai-dien-tu\" class=\"wp-image-4937\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  N\u1ebfu c\u00f3 \u00fd \u0111\u1ecbnh tham gia v\u00e0o \u201ccu\u1ed9c \u0111ua\u201d th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u00fap b\u1ea1n t\u00edch l\u0169y th\u00eam m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng d\u1ee5ng v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t.\n<\/p>\n\n\n\n<h2 id=\"FAQs_v\u1ec1_th\u01b0\u01a1ng_m\u1ea1i_\u0111i\u1ec7n_t\u1eed\"><a id=\"post-4920-_d6010f7t0s98\"><\/a><strong>FAQs v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1633413759801\" class=\"rank-math-list-item\">\n<h3 id=\"Authorization_number_\u0111\u01b0\u1ee3c_hi\u1ec3u_l\u00e0_g\u00ec?\">Authorization number \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 g\u00ec?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u00e2y l\u00e0 m\u00e3 s\u1ed1 x\u00e1c nh\u1eadn do ng\u00e2n h\u00e0ng g\u1eedi \u0111\u1ebfn khi ng\u01b0\u1eddi d\u00f9ng thanh to\u00e1n \u0111\u01a1n h\u00e0ng tr\u1ef1c tuy\u1ebfn trong qu\u00e1 tr\u00ecnh giao d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1633413766033\" class=\"rank-math-list-item\">\n<h3 id=\"Th\u1ebf_n\u00e0o_l\u00e0_kinh_doanh_tr\u1ef1c_tuy\u1ebfn?\">Th\u1ebf n\u00e0o l\u00e0 kinh doanh tr\u1ef1c tuy\u1ebfn?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 qu\u00e1 tr\u00ecnh giao d\u1ecbch, trao \u0111\u1ed5i s\u1ea3n ph\u1ea9m th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng m\u1ea1ng Internet. Trong \u0111\u00f3, to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u00ean m\u1ea1ng nh\u01b0: \u0111\u1eb7t s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c, thanh to\u00e1n,&#8230;<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1633413774432\" class=\"rank-math-list-item\">\n<h3 id=\"Tri\u1ec3n_khai_\u0111\u1ea1i_l\u00fd_tr\u00ean_m\u1ea1ng_b\u1eb1ng_c\u00e1ch_n\u00e0o?\">Tri\u1ec3n khai \u0111\u1ea1i l\u00fd tr\u00ean m\u1ea1ng b\u1eb1ng c\u00e1ch n\u00e0o?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 tri\u1ec3n khai \u0111\u1ea1i l\u00fd c\u1ee7a m\u00ecnh tr\u00ean Internet. Nh\u1eefng ph\u1ea7n m\u1ec1m n\u00e0y c\u00f2n cho ph\u00e9p b\u1ea1n theo d\u00f5i c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1633413784331\" class=\"rank-math-list-item\">\n<h3 id=\"Th\u1ebf_n\u00e0o_l\u00e0_Newsletter?\">Th\u1ebf n\u00e0o l\u00e0 Newsletter?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a m\u1ed9t trang web, c\u00f3 nhi\u1ec7m v\u1ee5 g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m v\u1ec1 l\u0129nh v\u1ef1c m\u00e0 trang web \u0111\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>\n  M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng<a href=\"https:\/\/tino.vn\/blog\/\"> li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c<a href=\"https:\/\/www.facebook.com\/tino.com.vn\" rel=\"nofollow noopener\" target=\"_blank\"> Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n<p>\n  Tinh g\u1ecdn quy tr\u00ecnh &#8211; ch\u1ea1m \u0111\u1ec9nh doanh thu &#8211; Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n<p><strong>C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tr\u1ee5 s\u1edf ch\u00ednh: L17-11, T\u1ea7ng 17, T\u00f2a nh\u00e0 Vincom Center, S\u1ed1 72 L\u00ea Th\u00e1nh T\u00f4n, Ph\u01b0\u1eddng B\u1ebfn Ngh\u00e9, Qu\u1eadn 1, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/li><li>T\u1ed5ng \u0111\u00e0i mi\u1ec5n ph\u00ed: 1800 6734<\/li><li>Email: info@tino.org<\/li><li>Website: <a href=\"https:\/\/tino.vn\/blog\/\">www.tino.org<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n l\u00e0 m\u1ed9t \u201cnewbie\u201d trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed? B\u1ea1n mu\u1ed1n th\u1eed s\u1ee9c v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y nh\u01b0ng ho\u00e0n to\u00e0n m\u00f9 m\u1edd trong \u201cm\u1edb\u201d thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p? \u0110\u1eebng lo l\u1eafng, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a, t\u1eeb th\u00f4ng d\u1ee5ng v\u00e0 c\u1ee5m t\u1eeb ph\u1ed5 bi\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":5023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5399],"tags":[5717],"class_list":["post-110823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mmo","tag-ban-hang-online"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/110823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=110823"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/110823\/revisions"}],"predecessor-version":[{"id":114327,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/110823\/revisions\/114327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/5023"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=110823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=110823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=110823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}