{"id":111000,"date":"2021-10-29T10:26:13","date_gmt":"2021-10-29T03:26:13","guid":{"rendered":"https:\/\/tino.org\/?p=5443"},"modified":"2025-06-10T11:56:41","modified_gmt":"2025-06-10T04:56:41","slug":"hinh-thuc-quang-cao-tren-youtube","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/hinh-thuc-quang-cao-tren-youtube\/","title":{"rendered":"6 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean Youtube ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"\n<p><strong>H\u01a1n 15 n\u0103m ra m\u1eaft c\u00f4ng ch\u00fang tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi, Youtube \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u201ck\u1ef7 nguy\u00ean m\u1edbi\u201d v\u1ec1 n\u1ec1n t\u1ea3ng chia s\u1ebb v\u00e0 l\u01b0u tr\u1eef <a href=\"https:\/\/tino.vn\/blog\/phan-mem-tao-phu-de-cho-video\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tino.vn\/blog\/phan-mem-tao-phu-de-cho-video\/\" rel=\"noreferrer noopener\">video<\/a>. \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ch\u01b0a c\u00f3 n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u1ef1 n\u00e0o \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a Youtube trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u. N\u1ec1n t\u1ea3ng n\u00e0y h\u00ecnh th\u00e0nh m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u201ckh\u1ed5ng l\u1ed3\u201d theo \u0111\u00fang ngh\u0129a \u0111en, nh\u1ea5t l\u00e0 khi t\u00ednh n\u0103ng ch\u1ea1y qu\u1ea3ng c\u00e1o ra \u0111\u1eddi, Youtube c\u00e0ng thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng tham gia.<\/strong> <\/p>\n\n\n\n<h2 id=\"\u0110\u00f4i_n\u00e9t_v\u1ec1_m\u1ea1ng_x\u00e3_h\u1ed9i_Youtube\"><a id=\"post-5443-_ht11d1gylud7\"><\/a><strong>\u0110\u00f4i n\u00e9t v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i Youtube<\/strong><\/h2>\n\n\n\n<h3 id=\"Youtube_l\u00e0_g\u00ec?\"><a id=\"post-5443-_toofqk7qmj4w\"><\/a><strong>Youtube l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>   Youtube l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng<a href=\"https:\/\/tino.vn\/blog\/mang-xa-hoi-duoc-su-dung-nhieu-nhat-viet-nam\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tino.vn\/blog\/mang-xa-hoi-duoc-su-dung-nhieu-nhat-viet-nam\/\" rel=\"noreferrer noopener\"> m\u1ea1ng x\u00e3 h\u1ed9i<\/a> cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem, chia s\u1ebb v\u00e0 l\u01b0u tr\u1eef video mi\u1ec5n ph\u00ed d\u01b0\u1edbi d\u1ea1ng tr\u1ef1c tuy\u1ebfn. Ra \u0111\u1eddi v\u00e0o th\u00e1ng 2 n\u0103m 2005 do 3 nh\u00e2n vi\u00ean c\u1ee7a Paypal s\u00e1ng l\u1eadp, Youtube mang \u0111\u1ebfn nh\u1eefng t\u00ednh n\u0103ng \u0111a d\u1ea1ng c\u00f9ng n\u1ed9i dung phong ph\u00fa, h\u1ea5p d\u1eabn nh\u01b0: MV ca nh\u1ea1c, ch\u01b0\u01a1ng tr\u00ecnh tr\u00ean TV, nh\u1eefng b\u1ed9 phim b\u00e1n chuy\u00ean, lyrics,&#8230;  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/1_word-image-73.png\" alt=\"hinh-thuc-quang-cao-tren-youtube\" class=\"wp-image-5446\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  N\u0103m 2006, Youtube ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c Google mua l\u1ea1i v\u1edbi gi\u00e1 kho\u1ea3ng 1,65 t\u1ef7 USD v\u00e0 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng chia s\u1ebb video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, thu\u1ed9c top 2 nh\u1eefng trang nh\u1ea1c tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn to\u00e0n c\u1ea7u.\n<\/p>\n\n\n\n<p>\n  B\u00ean c\u1ea1nh vi\u1ec7c xem v\u00e0 l\u01b0u tr\u1eef video, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u0103ng t\u1ea3i nh\u1eefng \u0111o\u1ea1n clip do m\u00ecnh s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. \u0110\u00e2y ch\u00ednh l\u00e0 \u201cti\u1ec1n \u0111\u1ec1\u201d h\u00ecnh th\u00e0nh n\u00ean \u201cngh\u1ec1\u201d Youtuber ph\u1ed5 bi\u1ebfn nh\u01b0 hi\u1ec7n nay. C\u00e1c video c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u00f4ng nh\u01b0 CBS, Vevo, BBC, Hulu.\n<\/p>\n\n\n\n<p>\n  \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Youtube \u0111\u00e3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi, tr\u1edf th\u00e0nh \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d c\u1ee7a n\u1ec1n t\u1ea3ng chia s\u1ebb video. T\u1ea1i Vi\u1ec7t Nam, Youtube \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t trang web \u201cg\u1ea1o c\u1ed9i\u201d v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng c\u1ef1c k\u1ef3 \u01b0a chu\u1ed9ng.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/1_word-image-74.png\" alt=\"hinh-thuc-quang-cao-tren-youtube\" class=\"wp-image-5448\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Th\u1ebf_n\u00e0o_l\u00e0_qu\u1ea3ng_c\u00e1o_tr\u00ean_Youtube?\"><a id=\"post-5443-_sm8i2qmxn4zo\"><\/a><strong>Th\u1ebf n\u00e0o l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Youtube?<\/strong><\/h3>\n\n\n\n<p>   Qu\u1ea3ng c\u00e1o tr\u00ean Youtube hay <strong>Youtube Ads<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn do Google cung c\u1ea5p. Khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Youtube, b\u1ea1n c\u1ea7n tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ea5t \u0111\u1ecbnh cho Google. Nh\u1eefng clip qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp tr\u00ean Youtube, \u0111an xen v\u1edbi c\u00e1c video kh\u00e1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang xem. <\/p>\n\n\n\n<p>   So v\u1edbi nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, Youtube Ads c\u00f3 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i h\u01a1n, nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng<a href=\"https:\/\/tino.vn\/blog\/cach-tiep-can-khach-hang\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tino.vn\/blog\/cach-tiep-can-khach-hang\/\" rel=\"noreferrer noopener\"> ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng.<\/a> L\u00e0 trang web n\u1ed5i ti\u1ebfng th\u1ee9 2 tr\u00ean th\u1ebf gi\u1edbi, Youtube Ads thu h\u00fat h\u01a1n 2 t\u1ef7 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o m\u1ed7i th\u00e1ng, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o l\u00fd t\u01b0\u1edfng v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t hi\u1ec7n nay. <\/p>\n\n\n\n<h2 id=\"6_h\u00ecnh_th\u1ee9c_qu\u1ea3ng_c\u00e1o_tr\u00ean_Youtube\"><a id=\"post-5443-_2xa3g3gkojl7\"><\/a><strong>6 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean Youtube<\/strong><\/h2>\n\n\n\n<p>\n  Qu\u1ea3ng c\u00e1o tr\u00ean Youtube c\u00f3 h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa h\u01a1n so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00e1c. Hi\u1ec7n t\u1ea1i, Youtube c\u00f3 6 \u0111\u1ecbnh d\u1ea1ng video qu\u1ea3ng c\u00e1o, l\u1ea7n l\u01b0\u1ee3t l\u00e0: TrueView, TrueView In-stream, TrueView Discovery, TrueView for reach, Non-skippable in stream Ads, Bumper Ads v\u00e0 Overlay Ads.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/2_word-image-169.jpg\" alt=\"hinh-thuc-quang-cao-tren-youtube\" class=\"wp-image-5450\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"#1._Qu\u1ea3ng_c\u00e1o_TrueView\"><a id=\"post-5443-_8c7u1yauwiwi\"><\/a><strong>#1. Qu\u1ea3ng c\u00e1o TrueView<\/strong><\/h3>\n\n\n\n<p>   TrueView hay Skippable In-stream Ads (<em>Qu\u1ea3ng c\u00e1o trong lu\u1ed3ng c\u00f3 th\u1ec3 b\u1ecf qua<\/em>) l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng xem \u0111o\u1ea1n qu\u1ea3ng c\u00e1o \u1ea5y. Tuy nhi\u00ean, n\u1ebfu qu\u1ea3ng c\u00e1o b\u1ecb b\u1ecf qua, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed. <\/p>\n\n\n\n<p>\n  \u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a TrueView l\u00e0 gi\u00e1 th\u00e0nh r\u1ebb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi xem l\u1eabn doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o. Hi\u1ec7n t\u1ea1i, \u0111\u00e2y ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng nh\u1ea5t.\n<\/p>\n\n\n\n<p>\n  M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o TrueView:\n<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Th\u1eddi l\u01b0\u1ee3ng video d\u00e0i t\u1eeb 15 &#8211; 30 gi\u00e2y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 skip sau 5 gi\u00e2y \u0111\u1ea7u ti\u00ean   <\/li><li>C\u00f3 3 h\u00ecnh th\u1ee9c \u0111\u1eb7t th\u1ea7u: CPM, CPV, CPA   <\/li><li>T\u00ednh n\u0103ng: t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u0103ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i   <\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h3 id=\"#2._Qu\u1ea3ng_c\u00e1o_TrueView_In-stream\"><a id=\"post-5443-_p3u1ukpeky6y\"><\/a><strong>#2. Qu\u1ea3ng c\u00e1o TrueView In-stream<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 m\u1ed9t d\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o TrueView, \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf \u0111\u1ea7u, gi\u1eefa ho\u1eb7c cu\u1ed1i video ng\u01b0\u1eddi d\u00f9ng \u0111ang xem. Sau 5 gi\u00e2y \u0111\u1ea7u ti\u00ean, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng skip qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed.\n<\/p>\n\n\n\n<p>\n  Doanh nghi\u1ec7p ch\u1ec9 tr\u1ea3 ph\u00ed qu\u1ea3ng c\u00e1o trong 2 tr\u01b0\u1eddng h\u1ee3p sau:\n<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem 30 gi\u00e2y ho\u1eb7c to\u00e0n b\u1ed9 video qu\u1ea3ng c\u00e1o (n\u1ebfu th\u1eddi l\u01b0\u1ee3ng video ng\u1eafn h\u01a1n 30 gi\u00e2y)   <\/li><li>Ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1ea5p v\u00e0o bi\u1ec3u ng\u1eef   <\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p>\n  TrueView In-stream ads s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf c\u00e1c v\u1ecb tr\u00ed: video Youtube, c\u00e1c trang web \u0111\u1ed1i t\u00e1c v\u00e0 \u1ee9ng d\u1ee5ng t\u1eeb GDN (M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google).\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/1_word-image-75.png\" alt=\"hinh-thuc-quang-cao-tren-youtube\" class=\"wp-image-5452\" width=\"700\" height=\"209\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"#3._Qu\u1ea3ng_c\u00e1o_TrueView_Discovery\"><a id=\"post-5443-_1b8yoh61p7re\"><\/a><strong>#3. Qu\u1ea3ng c\u00e1o TrueView Discovery<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Youtube v\u1edbi 3 v\u1ecb tr\u00ed ch\u00ednh:\n<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Trang t\u00ecm ki\u1ebfm Youtube   <\/li><li>Trang xem video   <\/li><li>Trang ch\u1ee7 \u1ee9ng d\u1ee5ng Youtube tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng   <\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p>\n  H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y bao g\u1ed3m: ti\u00eau \u0111\u1ec1 (t\u1ed1i \u0111a 25 k\u00fd t\u1ef1), m\u00f4 t\u1ea3 (t\u1ed1i \u0111a 35 k\u00fd t\u1ef1) v\u00e0 \u1ea3nh thu nh\u1ecf. Doanh nghi\u1ec7p s\u1ebd b\u1ecb t\u00ednh ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. L\u1ee3i th\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o TrueView Discovery l\u00e0 s\u1ebd hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 tr\u00ean Youtube.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/1_word-image-76.png\" alt=\"hinh-thuc-quang-cao-tren-youtube\" class=\"wp-image-5454\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"#4._Qu\u1ea3ng_c\u00e1o_TrueView_for_reach\"><a id=\"post-5443-_prq4norw6kgb\"><\/a><strong>#4. Qu\u1ea3ng c\u00e1o TrueView for reach<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf \u0111\u1ea7u, gi\u1eefa ho\u1eb7c cu\u1ed1i video. \u0110\u1ecbnh d\u1ea1ng TrueView for reach c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t xem v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o TrueView In-stream, TrueView for reach cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua qu\u1ea3ng c\u00e1o n\u00e0y sau 5 gi\u00e2y.\n<\/p>\n\n\n\n<p>\n  Th\u1eddi l\u01b0\u1ee3ng t\u1ed1i \u0111a c\u1ee7a TrueView for reach k\u00e9o d\u00e0i 20 gi\u00e2y. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 th\u1eddi l\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, d\u1ec5 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi xem v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.\n<\/p>\n\n\n\n<h3 id=\"#5._Non-skippable_in_stream_Ads\"><a id=\"post-5443-_8rtiouc4al3x\"><\/a><strong>#5. Non-skippable in stream Ads<\/strong><\/h3>\n\n\n\n<p>\n  H\u00ecnh th\u1ee9c n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o trong lu\u1ed3ng kh\u00f4ng th\u1ec3 b\u1ecf qua. Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi TrueView, khi xem qu\u1ea3ng c\u00e1o Non-skippable, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 nh\u1ea5p skip \u0111\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o sau 5 gi\u00e2y \u0111\u1ea7u ti\u00ean.\n<\/p>\n\n\n\n<p>\n  Th\u1eddi l\u01b0\u1ee3ng t\u1ed1i \u0111a c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 15 &#8211; 20 gi\u00e2y. Tr\u01b0\u1edbc kia, qu\u1ea3ng c\u00e1o Non-skippable k\u00e9o d\u00e0i \u0111\u1ebfn 30 gi\u00e2y, nh\u01b0ng Youtube \u0111\u00e3 r\u00fat ng\u1eafn th\u1eddi l\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh g\u00e2y kh\u00f3 ch\u1ecbu v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi xem.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/1_word-image-77.png\" alt=\"hinh-thuc-quang-cao-tren-youtube\" class=\"wp-image-5456\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  Tuy nhi\u00ean, 15 gi\u00e2y c\u0169ng l\u00e0 th\u1eddi l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i d\u00e0i cho 1 video tr\u00ean Youtube. V\u00ec v\u1eady, khi l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra \u0111o\u1ea1n qu\u1ea3ng c\u00e1o \u0111\u1ee7 t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n.\n<\/p>\n\n\n\n<h3 id=\"#6._Bumper_Ads_(qu\u1ea3ng_c\u00e1o_\u0111\u1ec7m)\"><a id=\"post-5443-_pi6jj4zfdha6\"><\/a><strong>#6. Bumper Ads (qu\u1ea3ng c\u00e1o \u0111\u1ec7m)<\/strong><\/h3>\n\n\n\n<p>\n  Bumper Ads \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf \u0111\u1ea7u, gi\u1eefa ho\u1eb7c cu\u1ed1i video Youtube v\u1edbi th\u1eddi l\u01b0\u1ee3ng l\u00e0 6 gi\u00e2y. \u0110\u00e2y l\u00e0 m\u1ed9t \u201cbi\u1ebfn th\u1ec3\u201d c\u1ee7a qu\u1ea3ng c\u00e1o Non-skippable nh\u01b0ng \u00edt g\u00e2y kh\u00f3 ch\u1ecbu h\u01a1n b\u1edfi th\u01b0\u1eddng l\u01b0\u1ee3ng kh\u00e1 ng\u1eafn. \u0110\u1ed1i v\u1edbi Bumper Ads, kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng xem h\u1ebft \u0111o\u1ea1n qu\u1ea3ng c\u00e1o kh\u00e1 l\u1edbn, gi\u00fap h\u1ecd nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n. Theo Google, Bumper Ads \u0111\u00e3 gi\u00fap h\u01a1n 70% doanh nghi\u1ec7p chinh ph\u1ee5c th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n<h3 id=\"#7._Qu\u1ea3ng_c\u00e1o_Overlay\"><a id=\"post-5443-_opni2sinw726\"><\/a><strong>#7. Qu\u1ea3ng c\u00e1o Overlay<\/strong><\/h3>\n\n\n\n<p>\n  Overlay (<em>Qu\u1ea3ng c\u00e1o banner<\/em>) kh\u00f4ng n\u1eb1m trong b\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a Youtube m\u00e0 thu\u1ed9c qu\u1ea3ng c\u00e1o GDN. Tuy nhi\u00ean, nh\u1eefng \u0111o\u1ea1n qu\u1ea3ng c\u00e1o n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean Youtube theo d\u1ea1ng banner ho\u1eb7c khung hi\u1ec3n th\u1ecb. Th\u00f4ng th\u01b0\u1eddng, qu\u1ea3ng c\u00e1o Overlay th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n c\u00f9ng qu\u1ea3ng c\u00e1o TrueView. D\u00f9 v\u1eady, ch\u00fang v\u1eabn c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u0111\u1ed9c l\u1eadp n\u1ebfu doanh nghi\u1ec7p thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o GDN.\n<\/p>\n\n\n\n<p>\n  \u0110\u1ed1i v\u1edbi d\u1ea1ng banner: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y th\u00f4ng qua GDN c\u1ee7a Google.\n<\/p>\n\n\n\n<p>\n  \u0110\u1ed1i v\u1edbi d\u1ea1ng khung qu\u1ea3ng c\u00e1o: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f9ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng nh\u01b0: logo, text ho\u1eb7c h\u00ecnh \u1ea3nh.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/3_word-image-170.jpg\" alt=\"hinh-thuc-quang-cao-tren-youtube\" class=\"wp-image-5458\" width=\"700\" title=\"\"><\/figure><\/div>\n\n\n\n<p>   Song song v\u1edbi<a href=\"https:\/\/tino.vn\/blog\/facebook-ads-la-gi\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tino.vn\/blog\/facebook-ads-la-gi\/\" rel=\"noreferrer noopener\"> Facebook Ads<\/a>, Google Ads hay Zalo Ads, qu\u1ea3ng c\u00e1o tr\u00ean Youtube c\u0169ng l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p. N\u1ebfu mu\u1ed1n m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 gia t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Youtube. <\/p>\n\n\n\n<h2 id=\"FAQs_v\u1ec1_c\u00e1c_h\u00ecnh_th\u1ee9c_ch\u1ea1y_qu\u1ea3ng_c\u00e1o_tr\u00ean_Youtube\"><a id=\"post-5443-_mgtsblbtx83x\"><\/a><strong>FAQs v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Youtube<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1635477383037\" class=\"rank-math-list-item\">\n<h3 id=\"Khi_n\u00e0o_n\u00ean_\u00e1p_d\u1ee5ng_c\u00e1c_qu\u1ea3ng_c\u00e1o_TrueView?\">Khi n\u00e0o n\u00ean \u00e1p d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o TrueView?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>C\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o TrueView th\u00edch h\u1ee3p cho m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau nh\u01b0: b\u00e1n h\u00e0ng, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn,&#8230;<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1635477390822\" class=\"rank-math-list-item\">\n<h3 id=\"Chi_ph\u00ed_c\u1ee7a_qu\u1ea3ng_c\u00e1o_Non-skippable_in_stream_\u0111\u01b0\u1ee3c_t\u00ednh_nh\u01b0_th\u1ebf_n\u00e0o?\">Chi ph\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o Non-skippable in stream \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Chi ph\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o Non-skippable in stream \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1635477400478\" class=\"rank-math-list-item\">\n<h3 id=\"Youtube_c\u00f3_gi\u1edbi_h\u1ea1n_\u0111\u1ed9_tu\u1ed5i_kh\u00f4ng?\">Youtube c\u00f3 gi\u1edbi h\u1ea1n \u0111\u1ed9 tu\u1ed5i kh\u00f4ng?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u201cC\u00f3!\u201d. Youtube \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI v\u00e0 Machine Learning \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng gi\u1edbi h\u1ea1n \u0111\u1ed9 tu\u1ed5i \u0111\u1ed1i v\u1edbi c\u00e1c video kh\u00f4ng ph\u00f9 h\u1ee3p. H\u00ecnh th\u1ee9c n\u00e0y \u00e1p d\u1ee5ng v\u1edbi tr\u1ebb em t\u1eeb d\u01b0\u1edbi 18 tu\u1ed5i.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1635477422070\" class=\"rank-math-list-item\">\n<h3 id=\"Qu\u1ea3ng_c\u00e1o_TrueView_v\u00e0_Bumper_Ads_c\u00f3_chi_ph\u00ed_nh\u01b0_th\u1ebf_n\u00e0o?\">Qu\u1ea3ng c\u00e1o TrueView v\u00e0 Bumper Ads c\u00f3 chi ph\u00ed nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>M\u1ed9t qu\u1ea3ng c\u00e1o TrueView th\u00f4ng th\u01b0\u1eddng s\u1ebd c\u00f3 chi ph\u00ed dao \u0111\u1ed9ng t\u1eeb 80\u0111 &#8211; 150\u0111 cho m\u1ed7i l\u01b0\u1ee3t xem.<br \/>M\u1ed9t qu\u1ea3ng c\u00e1o Bumper Ads s\u1ebd c\u00f3 chi ph\u00ed dao \u0111\u1ed9ng t\u1eeb 20.000 &#8211; 30.000 \u0111\u1ed3ng CPM (tr\u00ean 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>\n  M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng<a href=\"https:\/\/tino.vn\/blog\/\"> li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c<a href=\"https:\/\/www.facebook.com\/tino.com.vn\" rel=\"nofollow noopener\" target=\"_blank\"> Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n<p>\n  Tinh g\u1ecdn quy tr\u00ecnh &#8211; ch\u1ea1m \u0111\u1ec9nh doanh thu &#8211; Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n<p><strong>C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tr\u1ee5 s\u1edf ch\u00ednh: L17-11, T\u1ea7ng 17, T\u00f2a nh\u00e0 Vincom Center, S\u1ed1 72 L\u00ea Th\u00e1nh T\u00f4n, Ph\u01b0\u1eddng B\u1ebfn Ngh\u00e9, Qu\u1eadn 1, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/li><li>T\u1ed5ng \u0111\u00e0i mi\u1ec5n ph\u00ed: 1800 6734<\/li><li>Email: info@tino.org<\/li><li>Website: <a href=\"https:\/\/tino.vn\/blog\/\">www.tino.org<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>H\u01a1n 15 n\u0103m ra m\u1eaft c\u00f4ng ch\u00fang tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi, Youtube \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u201ck\u1ef7 nguy\u00ean m\u1edbi\u201d v\u1ec1 n\u1ec1n t\u1ea3ng chia s\u1ebb v\u00e0 l\u01b0u tr\u1eef video. \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ch\u01b0a c\u00f3 n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u1ef1 n\u00e0o \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a Youtube trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u. N\u1ec1n [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":5444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111000"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111000\/revisions"}],"predecessor-version":[{"id":114302,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111000\/revisions\/114302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/5444"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}