{"id":111008,"date":"2021-10-29T10:52:19","date_gmt":"2021-10-29T03:52:19","guid":{"rendered":"https:\/\/tino.org\/?p=5461"},"modified":"2025-06-11T15:32:36","modified_gmt":"2025-06-11T08:32:36","slug":"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\/","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp"},"content":{"rendered":"\n

Kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh <\/a>l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u mua s\u1eafm, chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00ec v\u1eady, x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/strong> <\/p>\n\n\n\n

<\/a>T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp<\/strong><\/h2>\n\n\n\n

<\/a>Th\u1ebf n\u00e0o l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng?<\/strong><\/h3>\n\n\n\n

\n Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p \u201cchia nh\u1ecf\u201d kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3. Nh\u1eefng kh\u00e1ch h\u00e0ng trong c\u00f9ng m\u1ed9t nh\u00f3m s\u1ebd c\u00f3 c\u00e1c \u0111\u1eb7c t\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng nhau.\n<\/p>\n\n\n\n

\"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\"<\/figure><\/div>\n\n\n\n

\n Vai tr\u00f2 c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t m\u1ed1i quan h\u1ec7 v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f2n l\u00e0 \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d gi\u00fap t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

\n Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp l\u00e0 m\u1ed9t trong c\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t. H\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch, nghi\u00ean c\u1ee9u thu nh\u1eadp h\u1eb1ng th\u00e1ng ho\u1eb7c h\u1eb1ng n\u0103m c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n.\n<\/p>\n\n\n\n

\n Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp gi\u00fap b\u1ed9 ph\u1eadn Marketing c\u1ee7a doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 \u1ea5n \u0111\u1ecbnh theo thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n\n

\"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\"<\/figure><\/div>\n\n\n\n

<\/a>T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp<\/strong><\/h3>\n\n\n\n

Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp l\u1ea1i l\u00e0 h\u1ea1ng m\u1ee5c \u0111\u01b0\u1ee3c \u01b0u ti\u00ean nh\u1ea5t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/a>. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p gi\u1edbi h\u1ea1n nh\u00f3m ng\u01b0\u1eddi c\u00f3 m\u1ee9c l\u01b0\u01a1ng h\u1eb1ng th\u00e1ng ho\u1eb7c h\u1eb1ng n\u0103m t\u01b0\u01a1ng t\u1ef1 nhau v\u00e0o m\u1ed9t \u201cv\u00f2ng tr\u00f2n\u201d nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. <\/p>\n\n\n\n

\n Kh\u00f4ng nh\u1eefng th\u1ebf, h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac n\u00e0y c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng mua s\u1eafm c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ee9c mua c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean thu nh\u1eadp c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi c\u00f3 m\u1ee9c thu nh\u1eadp cao th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, xa x\u1ec9. Ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp th\u1ea5p s\u1ebd \u01b0a chu\u1ed9ng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb. V\u00ec v\u1eady, h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft nhu c\u1ea7u v\u00e0 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n.\n<\/p>\n\n\n\n

<\/a>X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp<\/strong><\/h2>\n\n\n\n

\n \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n chia kh\u00e1ch h\u00e0ng theo 3 nh\u00f3m thu nh\u1eadp (theo th\u00e1ng ho\u1eb7c theo n\u0103m) nh\u01b0 sau: nh\u00f3m thu nh\u1eadp cao, nh\u00f3m thu nh\u1eadp trung b\u00ecnh v\u00e0 nh\u00f3m thu nh\u1eadp th\u1ea5p.\n<\/p>\n\n\n\n

\"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\"<\/figure><\/div>\n\n\n\n

<\/a>Kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m thu nh\u1eadp cao<\/strong><\/h3>\n\n\n\n

\n Hi\u1ec7n nay, kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m thu nh\u1eadp cao chi\u1ebfm t\u1ef7 l\u1ec7 r\u1ea5t th\u1ea5p. Tuy nhi\u00ean, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y l\u1ea1i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 chi ph\u1ed1i m\u1ea1nh m\u1ebd \u0111\u1ebfn n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng. L\u00fd do v\u00ec h\u1ecd th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m xa hoa v\u00e0 \u0111\u1eaft ti\u1ec1n c\u1ee7a nh\u1eefng doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng, ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t.\n<\/p>\n\n\n\n

\n Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ed1 l\u01b0\u1ee3ng hay gi\u00e1 th\u00e0nh c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m xa hoa \u0111\u1ec1u thu\u1ed9c nh\u00f3m thu nh\u1eadp cao.\n<\/p>\n\n\n\n

\n V\u00ed d\u1ee5: Ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng, c\u00e1c \u201c\u00f4ng tr\u00f9m\u201d b\u1ea5t \u0111\u1ed9ng s\u1ea3n, ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng,…\n<\/p>\n\n\n\n

<\/a>Kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m thu nh\u1eadp trung b\u00ecnh<\/strong><\/h3>\n\n\n\n

\n Tr\u00ean th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m thu nh\u1eadp trung b\u00ecnh chi\u1ebfm t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn. M\u1ee5c ti\u00eau mua s\u1eafm c\u1ee7a h\u1ecd th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u1eeba ph\u1ea3i, ph\u00f9 h\u1ee3p v\u1edbi \u201ct\u00fai ti\u1ec1n\u201d c\u1ee7a m\u00ecnh. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n, tuy nhi\u00ean t\u1ea7n su\u1ea5t mua t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.\n<\/p>\n\n\n\n

\"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\"<\/figure><\/div>\n\n\n\n

\n Ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m thu nh\u1eadp trung b\u00ecnh, b\u1edfi h\u1ecd \u201cn\u1eb1m\u201d \u1edf m\u1ee9c giao thoa gi\u1eefa nh\u00f3m thu nh\u1eadp cao v\u00e0 nh\u00f3m thu nh\u1eadp th\u1ea5p, t\u1ea1o ra s\u1ef1 c\u00e2n b\u1eb1ng trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.\n<\/p>\n\n\n\n

<\/a>Kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m thu nh\u1eadp th\u1ea5p<\/strong><\/h3>\n\n\n\n

\n Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y chi\u1ebfm h\u01a1n 50% d\u00e2n s\u1ed1 tr\u00ean th\u1ebf gi\u1edbi, cao nh\u1ea5t trong 3 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c chia theo m\u1ee9c thu nh\u1eadp. Tuy nhi\u00ean, thu nh\u1eadp th\u1ea5p kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n.\n<\/p>\n\n\n\n

\n M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi t\u1eadp trung t\u1ea1o s\u1ed1 l\u01b0\u1ee3ng l\u1edbn s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u00e0nh th\u1ea5p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau th\u1ee5 c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.\n<\/p>\n\n\n\n

<\/a>\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp<\/strong><\/h2>\n\n\n\n

<\/a>\u01afu \u0111i\u1ec3m khi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp<\/strong><\/h3>\n\n\n\n

<\/a>\u0110\u00e1p \u1ee9ng \u0111\u00fang m\u1ecdi nhu c\u1ea7u<\/strong><\/h4>\n\n\n\n

\n Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra \u201cb\u00e0i to\u00e1n l\u1edbn\u201d \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. V\u00ec v\u1eady, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p chia nh\u1ecf \u201cb\u00e0i to\u00e1n\u201d v\u00e0 t\u00ecm ra \u0111\u00e1p \u00e1n chu\u1ea9n x\u00e1c h\u01a1n.\n<\/p>\n\n\n\n

\"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\"<\/figure><\/div>\n\n\n\n

<\/a>T\u00ecm ra m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n<\/strong><\/h4>\n\n\n\n

\n Th\u00f4ng qua 3 nh\u00f3m kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n thu\u1ed9c nh\u00f3m thu nh\u1eadp cao, h\u00e3y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ed1i v\u1edbi nh\u00f3m c\u00e1 nh\u00e2n c\u00f3 thu nh\u1eadp trung b\u00ecnh ho\u1eb7c th\u1ea5p, gi\u00e1 th\u00e0nh ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf gi\u00fap b\u1ea1n c\u1ea1nh tranh.\n<\/p>\n\n\n\n

<\/a>T\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 doanh thu<\/strong><\/h4>\n\n\n\n

\n Ph\u00e2n kh\u00fac theo thu nh\u1eadp gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi \u201ct\u00fai ti\u1ec1n\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec v\u1eady, t\u1ef7 l\u1ec7 h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 s\u1eb5n s\u00e0ng m\u1edf \u201ch\u1ea7u bao\u201d \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p r\u1ea5t cao. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 th\u00fac \u0111\u1ea9y doanh thu, l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n\n\n\n

\n Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 thu nh\u1eadp c\u1ee7a m\u00ecnh.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng, ngo\u00e0i vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \n<\/p>\n\n\n\n

<\/a>X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp s\u1ebd g\u1eb7p nh\u1eefng h\u1ea1n ch\u1ebf g\u00ec?<\/strong><\/h3>\n\n\n\n

<\/a>T\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 kinh ph\u00ed<\/strong><\/h4>\n\n\n\n

\n Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 d\u1ec5 d\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i v\u00e0 kh\u00f3 kh\u0103n. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n d\u00e0nh nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp.\n<\/p>\n\n\n\n

\"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\"<\/figure><\/div>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, thu nh\u1eadp c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 mang t\u00ednh nh\u1ea1y c\u1ea3m. V\u00ec v\u1eady, thu th\u1eadp th\u00f4ng tin v\u1ec1 ngu\u1ed3n t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n v\u00e0 ph\u1ee9c t\u1ea1p. N\u1ebfu ngu\u1ed3n nh\u00e2n s\u1ef1 kh\u00f4ng \u0111\u1ee7 ti\u1ec1m l\u1ef1c, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i thu\u00ea chuy\u00ean vi\u00ean b\u00ean ngo\u00e0i v\u1edbi kinh ph\u00ed kh\u00e1 cao.\n<\/p>\n\n\n\n

<\/a>\u0110\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng<\/strong><\/h4>\n\n\n\n

\n Nh\u01b0 \u0111\u00e3 chia s\u1ebb, ngu\u1ed3n thu nh\u1eadp ch\u00ednh l\u00e0 \u201cb\u00ed m\u1eadt\u201d l\u1edbn c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c m\u1ee9c thu nh\u1eadp c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. \u0110\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac kh\u00e1c nh\u01b0: nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc, n\u01a1i sinh s\u1ed1ng, h\u00e0nh vi mua s\u1eafm,…\n<\/p>\n\n\n\n

\n T\u00f3m l\u1ea1i, nhi\u1ec7m v\u1ee5 n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng, am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng s\u00e2u s\u1eafc v\u00e0 c\u00f3 kinh nghi\u1ec7m trong c\u00e1c l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1 \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1ea5t.\n<\/p>\n\n\n\n

\"xac-dinh-phan-khuc-khach-hang-theo-thu-nhap\"<\/figure><\/div>\n\n\n\n

\n Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1eefu hi\u1ec7u gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t \u201cc\u00fa h\u00edch\u201d l\u1edbn trong ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u00f3i chung v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng n\u00f3i ri\u00eang. Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean, doanh nghi\u1ec7p s\u1ebd \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y.\n<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp<\/strong><\/h2>\n\n\n
\n
\n
\n

Ngo\u00e0i ph\u00e2n kh\u00fac theo thu nh\u1eadp, c\u00f3 h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac n\u00e0o kh\u00e1c kh\u00f4ng?<\/h3>\n
\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau nh\u01b0:
– Ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc
– Ph\u00e2n kh\u00fac theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd
– Ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd
– Ph\u00e2n kh\u00fac theo h\u00e0nh vi\/th\u00f3i quen mua s\u1eafm
– …<\/p>\n\n<\/div>\n<\/div>\n

\n

S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m n\u00e0o \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng?<\/h3>\n
\n\n

Bitrix24 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t hi\u1ec7n nay gi\u00fap doanh nghi\u1ec7p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. S\u1edf h\u1eefu c\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt nh\u01b0: theo d\u00f5i th\u00f4ng tin kh\u00e1ch h\u00e0ng, cung c\u1ea5p kh\u00f4ng gian giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,…, Bitrix24 ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn b\u1ea1n h\u00e0i l\u00f2ng.<\/p>\n\n<\/div>\n<\/div>\n

\n

Ch\u1ec9 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo thu nh\u1eadp, b\u1ecf qua c\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac kh\u00e1c \u0111\u01b0\u1ee3c kh\u00f4ng?<\/h3>\n
\n\n

T\u1ea5t nhi\u00ean l\u00e0 \u0111\u01b0\u1ee3c! Tuy nhi\u00ean, n\u1ebfu ch\u1ec9 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y, vi\u1ec7c ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng \u0111\u1ee7 to\u00e0n di\u1ec7n v\u00e0 tr\u1ef1c quan. T\u1ed1t nh\u1ea5t, b\u1ea1n n\u00ean \u00e1p d\u1ee5ng t\u1eeb 2 h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac tr\u1edf l\u00ean \u0111\u1ec3 t\u1ea1o ra nh\u1eefng danh m\u1ee5c kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n

\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m thu nh\u1eadp trung b\u00ecnh?<\/h3>\n
\n\n

\u0110\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb li\u00ean quan \u0111\u1ebfn: m\u1ee9c gi\u00e1, t\u00ednh \u1ee9ng d\u1ee5ng, c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng,… Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, \u01b0u \u0111\u00e3i, tri \u00e2n kh\u00e1ch h\u00e0ng,…, c\u0169ng kh\u00e1 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n