{"id":111080,"date":"2021-11-12T08:48:44","date_gmt":"2021-11-12T01:48:44","guid":{"rendered":"https:\/\/tino.org\/?p=5660"},"modified":"2025-06-10T11:55:25","modified_gmt":"2025-06-10T04:55:25","slug":"chien-luoc-marketing-cua-pepsi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chien-luoc-marketing-cua-pepsi\/","title":{"rendered":"Kh\u00e1m ph\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi – \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ed1 1 c\u1ee7a Coca Cola"},"content":{"rendered":"\n

Pepsi \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a Coca Cola<\/a> trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. M\u1eb7c d\u00f9 ra m\u1eaft th\u1ecb tr\u01b0\u1eddng sau nh\u01b0ng Pepsi v\u1eabn nghi\u1ec5m nhi\u00ean \u201cb\u00e0nh tr\u01b0\u1edbng\u201d th\u1ebf l\u1ef1c, kh\u1edfi \u0111\u1ed9ng cu\u1ed9c chi\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 th\u00e1ch th\u1ee9c v\u1edbi th\u1ebf h\u1ec7 \u201cti\u1ec1n b\u1ed1i\u201d. V\u1eady chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi nh\u01b0 th\u1ebf n\u00e0o m\u00e0 l\u1ea1i c\u00f3 s\u1ee9c c\u1ea1nh tranh v\u1edbi m\u1ed9t \u201c\u00f4ng l\u1edbn\u201d nh\u01b0 Coca Cola? Tino Group s\u1ebd \u201cb\u1eadt m\u00ed\u201d ngay qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/strong> <\/p>\n\n\n\n

<\/a>Gi\u1edbi thi\u1ec7u \u0111\u00f4i n\u00e9t v\u1ec1 Pepsi<\/strong><\/h2>\n\n\n\n

<\/a>H\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a t\u1eadp \u0111o\u00e0n Pepsi<\/strong><\/h3>\n\n\n\n

\n Pepsi l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n l\u1edbn c\u1ee7a M\u1ef9 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1898, tr\u1ee5 s\u1edf ch\u00ednh \u0111\u1eb7t t\u1ea1i th\u00e0nh ph\u1ed1 Purchase thu\u1ed9c bang New York. \u0110\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n doanh thu, l\u1ee3i nhu\u1eadn, Pepsi quy\u1ebft \u0111\u1ecbnh s\u00e1p nh\u1eadp v\u1edbi t\u1eadp \u0111o\u00e0n Frito-Lay v\u00e0 tr\u1edf th\u00e0nh PepsiCo.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-pepsi\"<\/figure><\/div>\n\n\n\n

\n PepsiCo \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n s\u1ea3n xu\u1ea5t \u0111\u1ed3 \u0103n v\u00e0 th\u1ee9c u\u1ed1ng c\u00f3 gas n\u1ed5i ti\u1ebfng. Ch\u1ec9 ri\u00eang n\u0103m 2006, t\u1ed5ng doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn ng\u01b0\u1ee1ng 35 t\u1ef7 USD. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 con s\u1ed1 kh\u1ed5ng l\u1ed3 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.\n<\/p>\n\n\n\n

\n S\u1ee9c m\u1ea1nh c\u1ee7a PepsiCo bi\u1ec3u th\u1ecb r\u00f5 r\u1ec7t nh\u1ea5t trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf. Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ng\u1ecdt kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u g\u1eb7p kh\u00f3 kh\u0103n do s\u1ef1 bi\u1ebfn \u0111\u1ed5i to\u00e0n c\u1ea7u, Pepsi v\u1eabn tr\u1ee5 v\u1eefng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd m\u1ed9t c\u00e1ch kh\u00f3 tin. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1edf h\u1eefu m\u1ed9t ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn v\u1ec1 v\u1ecb th\u1ebf c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng kinh doanh.\n<\/p>\n\n\n\n

\n Hi\u1ec7n t\u1ea1i, PepsiCo \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty gi\u1ea3i kh\u00e1t l\u1edbn th\u1ee9 2 tr\u00ean th\u1ebf gi\u1edbi, ch\u1ec9 sau Coca Cola – \u201cc\u00e2y \u0111a c\u00e2y \u0111\u1ec1\u201d trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t n\u01b0\u1edbc ng\u1ecdt. H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3i d\u00e0i h\u01a1n 195 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi \u1edf c\u00e1c ch\u00e2u l\u1ee5c kh\u00e1c nhau.\n<\/p>\n\n\n\n

<\/a>5 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n h\u1ecdc h\u1ecfi<\/strong><\/h2>\n\n\n\n

<\/a>#1. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u<\/a> gi\u1ea3i kh\u00e1t l\u1edbn tr\u00ean th\u1ebf gi\u1edbi, Pepsi \u0111\u00e3 t\u1ea1o ra m\u00e0u s\u1eafc v\u00e0 d\u1ea5u \u1ea5n ri\u00eang \u0111\u1ec3 kh\u00f4ng \u201ch\u00f2a l\u1eabn\u201d v\u00e0o th\u1ecb tr\u01b0\u1eddng. Khi nh\u1eafc \u0111\u1ebfn Pepsi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ngh\u0129 ngay \u0111\u1ebfn \u201cchi\u1ebfc\u201d logo h\u00ecnh tr\u00f2n, tone m\u00e0u \u0111\u1ecf v\u00e0 xanh c\u00f9ng d\u00f2ng ch\u1eef typography \u0111\u01a1n gi\u1ea3n, hay nh\u1eefng slogan v\u00f4 c\u00f9ng quen thu\u1ed9c nh\u01b0: \u201cPepsi Now!\u201d, \u201cThe Choice of a New Generation\u201d, \u201cGeneration Next\u201d, \u201c\u0110\u00e3 qu\u00e1 Pepsi \u01a1i!\u201d,… <\/p>\n\n\n\n

\"chien-luoc-marketing-cua-pepsi\"<\/figure><\/div>\n\n\n\n

\n Hi\u1ec7n t\u1ea1i, Pepsi \u0111\u00e3 c\u00f3 h\u01a1n 22 th\u01b0\u01a1ng hi\u1ec7u trong danh m\u1ee5c \u0111\u1ea7u t\u01b0. B\u00ean c\u1ea1nh th\u1ee9c u\u1ed1ng c\u00f3 gas, Pepsi c\u00f2n cung c\u1ea5p nh\u1eefng m\u00f3n \u0103n nh\u1eb9 v\u00e0 \u0111\u1ed3 u\u1ed1ng \u00edt calo an to\u00e0n cho s\u1ee9c kh\u1ecfe.\n<\/p>\n\n\n\n

\n Kh\u00f4ng gi\u1ed1ng nh\u01b0 Coca Cola – th\u01b0\u01a1ng hi\u1ec7u thi\u00ean v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng, Pepsi mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb, nh\u1eefng con ng\u01b0\u1eddi gi\u00e0u n\u0103ng l\u01b0\u1ee3ng v\u00e0 \u201cch\u00e1y b\u00f9ng ng\u1ecdn l\u1eeda\u201d nhi\u1ec7t huy\u1ebft.\n<\/p>\n\n\n\n

\n Kh\u00e1ch h\u00e0ng c\u1ee7a Pepsi thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 13 – 35 tu\u1ed5i, thu\u1ed9c m\u1ecdi t\u1ea7ng l\u1edbp t\u1eeb trung l\u01b0u \u0111\u1ebfn th\u01b0\u1ee3ng l\u01b0u, t\u1eeb ng\u01b0\u1eddi hi\u1ec7n \u0111\u1ea1i \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 l\u1ed1i s\u1ed1ng t\u1ed1i gi\u1ea3n. B\u00ean c\u1ea1nh \u0111\u00f3, gi\u00e1 th\u00e0nh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng r\u1ea5t \u0111a d\u1ea1ng, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\n<\/p>\n\n\n\n

<\/a>#2. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111a k\u00eanh<\/strong><\/h3>\n\n\n\n

\n Pepsi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd. Theo b\u00e1o c\u00e1o c\u1ee7a Pepsi v\u00e0o n\u0103m 2019, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00ean 12%. Trong \u0111\u00f3, c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1ec1u t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt s\u1ed1.\n<\/p>\n\n\n\n

Ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u ch\u1eafc h\u1eb3n \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a Pepsi xu\u1ea5t hi\u1ec7n tr\u00ean Tivi. Tuy nhi\u00ean, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Pepsi \u0111\u00e3 \u201clan t\u1ecfa\u201d th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi c\u00f4ng ch\u00fang qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb m\u1edbi, nh\u01b0: t\u1ea1o fanpage tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, \u0111\u1eb7t banner v\u00e0 billboard ngo\u00e0i tr\u1eddi. <\/p>\n\n\n\n

\"chien-luoc-marketing-cua-pepsi\"<\/figure><\/div>\n\n\n\n

\n Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u00fap Pepsi thu h\u00fat v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. D\u00f9 v\u1eady, \u0111i\u1ec1u n\u00e0y c\u0169ng t\u1ea1o ra m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. T\u1ed1c \u0111\u1ed9 lan nhanh v\u00e0 kh\u00f3 ki\u1ec3m so\u00e1t c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f2i h\u1ecfi Pepsi ph\u1ea3i th\u1eadn tr\u1ecdng h\u01a1n tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh b\u1ea5t k\u1ef3 \u1ea5n ph\u1ea9m Marketing n\u00e0o.\n<\/p>\n\n\n\n

<\/a>#3. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi <\/strong><\/h3>\n\n\n\n

\n Li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1eefu hi\u1ec7u m\u00e0 Pepsi lu\u00f4n th\u1ef1c hi\u1ec7n trong th\u1eddi gian qua. Kh\u00f4ng ch\u1ec9 \u0111\u1ea7u t\u01b0 bao b\u00ec, thi\u1ebft k\u1ebf nh\u00e3n hi\u1ec7u, Pepsi c\u00f2n t\u1eadp trung c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\n<\/p>\n\n\n\n

\n L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t n\u01b0\u1edbc ng\u1ecdt, Pepsi \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng v\u00e0o s\u1ee9c kh\u1ecfe c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7n nay, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 cho ra m\u1eaft nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0: Pepsi kh\u00f4ng calo, Diet Pepsi Max, Pepsi Zero Sugar,…\n<\/p>\n\n\n\n

\n Ngo\u00e0i ra, danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a Pepsi c\u0169ng \u0111a d\u1ea1ng h\u01a1n v\u1edbi nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 h\u01b0\u01a1ng v\u1ecb, th\u00e0nh ph\u1ea7n, k\u00edch c\u1ee1 s\u1ea3n ph\u1ea9m,…, nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 th\u01a1m ngon v\u00e0 b\u1ed5 d\u01b0\u1ee1ng. \n<\/p>\n\n\n\n

\n Bao b\u00ec v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a Pepsi li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. Ph\u1ea7n l\u1edbn c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Pepsi \u0111\u1ec1u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao v\u1ec1 \u201cngo\u1ea1i h\u00ecnh\u201d l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng. \n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-pepsi\"<\/figure><\/div>\n\n\n\n

<\/a>#4. Chi\u1ebfn l\u01b0\u1ee3c \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d<\/strong><\/h3>\n\n\n\n

\n B\u00ean c\u1ea1nh chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, Pepsi c\u00f2n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Influencer v\u00e0 t\u00e0i tr\u1ee3 cho nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u1ed5i ti\u1ebfng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1ec3 thao. \u0110i\u1ec3n h\u00ecnh, v\u00e0o n\u0103m 2015, Pepsi \u0111\u00e3 c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi NBA (Hi\u1ec7p h\u1ed9i B\u00f3ng r\u1ed5 Qu\u1ed1c gia). N\u0103m 2016, th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c \u201cb\u1eaft tay\u201d v\u1edbi Ban ki\u1ec3m so\u00e1t Cricket t\u1ea1i \u1ea4n \u0110\u1ed9. V\u00e0 v\u00e0o n\u0103m 2017, Pepsi l\u1ea7n n\u1eefa h\u1ee3p t\u00e1c v\u1edbi UEFA Champion League \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, Pepsi \u0111\u00e3 ch\u1ecdn nh\u00f3m nh\u1ea1c n\u1eef n\u1ed5i ti\u1ebfng h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 – BlackPink l\u00e0m \u0111\u1ea1i di\u1ec7n ph\u00e1t ng\u00f4n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1ed1n th\u00e0nh vi\u00ean trong nh\u00f3m nh\u1ea1c \u0111\u1ed3ng h\u00e0nh c\u00f9ng Pepsi \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p tr\u1ebb, kh\u01a1i g\u1ee3i ngu\u1ed3n c\u1ea3m h\u1ee9ng s\u1ed1ng h\u1ebft m\u00ecnh v\u00ec ng\u00e0y h\u00f4m nay. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c KOLs b\u00f9ng n\u1ed5 nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn gi\u1edd c\u1ee7a Pepsi.\n<\/p>\n\n\n\n

\n T\u1ea1i Vi\u1ec7t Nam, Pepsi c\u0169ng \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb t\u00e0i tr\u1ee3 cho nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh n\u1ed5i ti\u1ebfng. Th\u1eddi gian g\u1ea7n \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng Rap Vi\u1ec7t – ch\u01b0\u01a1ng tr\u00ecnh \u00e2m nh\u1ea1c \u201chot\u201d nh\u1ea5t hi\u1ec7n nay v\u1edbi hai nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng: Pepsi kh\u00f4ng calo v\u00e0 b\u00e1nh snack Lay\u2019s.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-pepsi\"<\/figure><\/div>\n\n\n\n

<\/a>#5. Chi\u1ebfn l\u01b0\u1ee3c t\u1eadn d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 \u201cngu\u1ed3n s\u1ed1ng\u201d c\u1ee7a m\u1ecdi doanh nghi\u1ec7p<\/a>. V\u00e0 Pepsi c\u0169ng th\u1ebf. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y r\u1ea5t ch\u00fa tr\u1ecdng v\u00e0o nh\u00f3m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Pepsi l\u00e0 h\u1ee3p nh\u1ea5t to\u00e0n b\u1ed9 d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p. <\/p>\n\n\n\n

\n T\u1eeb c\u01a1 s\u1edf d\u1eef li\u1ec7u, Pepsi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i cho h\u1ecd. Ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 10% n\u1ebfu mua n\u01b0\u1edbc ng\u1ecdt Frito c\u00f9ng snack Lay\u2019s.\n<\/p>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 gi\u00fap Pepsi thu l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn kh\u1ee7ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-pepsi\"<\/figure><\/div>\n\n\n\n

\n C\u00f3 th\u1ec3 th\u1ea5y, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi r\u1ea5t \u0111a d\u1ea1ng v\u1ec1 h\u00ecnh th\u1ee9c l\u1eabn ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p qua b\u00e0i vi\u1ebft tr\u00ean, b\u1ea1n \u0111\u00e3 ph\u1ea7n n\u00e0o hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a \u201c\u00f4ng ho\u00e0ng gi\u1ea3i kh\u00e1t\u201d l\u1edbn nh\u1ea5t nh\u00ec th\u1ebf gi\u1edbi.\n<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi<\/strong><\/h2>\n\n\n
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Pepsi \u0111\u00e3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m theo ph\u01b0\u01a1ng th\u1ee9c n\u00e0o?<\/h3>\n
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Pepsi \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m theo 3 chi\u1ebfn l\u01b0\u1ee3c sau: \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p, \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u v\u00e0 \u0111\u1ecbnh gi\u00e1 theo d\u1ea1ng s\u1ea3n ph\u1ea9m.<\/p>\n\n<\/div>\n<\/div>\n

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Pepsi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n
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C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Pepsi lu\u00f4n \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 m\u1edbi l\u1ea1, th\u1ea5m \u0111\u1eabm tinh th\u1ea7n nh\u00e2n v\u0103n. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 \u1ea5n ph\u1ea9m video d\u00e0i h\u01a1n 20 mang t\u00ean \u201cMang l\u1ea1i h\u1ea1nh ph\u00fac cho gia \u0111\u00ecnh\u201d \u0111\u00e3 thu h\u00fat h\u01a1n 1 t\u1ef7 l\u01b0\u1ee3t xem. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u1eadn d\u1ee5ng r\u1ea5t t\u1ed1t s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n<\/div>\n<\/div>\n

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Pepsi ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n
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\u0110\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Pepsi th\u00f4ng qua c\u00e1c trung gian \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m theo chi\u1ec1u ngang. Ngh\u0129a l\u00e0 Pepsi s\u1ebd k\u1ebft h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 th\u1ee9c \u0103n nhanh nh\u01b0: KFC, Texas, Pizza Hut,…, \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m khi th\u01b0\u1edfng th\u1ee9c m\u00f3n \u0103n. <\/p>\n\n<\/div>\n<\/div>\n

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Bao b\u00ec c\u1ee7a Pepsi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 th\u1ebf n\u00e0o<\/h3>\n
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Bao b\u00ec c\u1ee7a Pepsi kh\u00e1 \u0111a d\u1ea1ng v\u1ec1 k\u00edch c\u1ee1, m\u00e0u s\u1eafc, dung t\u00edch l\u1eabn ch\u1ea5t li\u1ec7u, nh\u01b0: chai th\u1ee7y tinh, lon, chai nh\u1ef1a,… \u0110\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, bao b\u00ec c\u1ee7a Pepsi lu\u00f4n in \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin v\u1ec1: ng\u00e0y s\u1ea3n xu\u1ea5t, h\u1ea1n s\u1eed d\u1ee5ng, th\u00e0nh ph\u1ea7n, n\u01a1i s\u1ea3n xu\u1ea5t,…<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n