{"id":111087,"date":"2021-11-13T19:20:50","date_gmt":"2021-11-13T12:20:50","guid":{"rendered":"https:\/\/tino.org\/?p=5677"},"modified":"2025-06-10T11:55:19","modified_gmt":"2025-06-10T04:55:19","slug":"chien-luoc-marketing-cua-vinfast","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chien-luoc-marketing-cua-vinfast\/","title":{"rendered":"T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast"},"content":{"rendered":"\n

Vinfast l\u00e0 th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u201c\u0111\u1eb7t ch\u00e2n\u201d \u0111\u1ebfn ph\u01b0\u01a1ng tr\u1eddi T\u00e2y, mang s\u1ee9 m\u1ec7nh v\u00e0 gi\u1ea5c m\u01a1 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u01b0\u01a1n ra th\u1ebf gi\u1edbi. N\u0103m 2018, Vinfast \u0111\u00e3 c\u00f3 m\u00e0n \u201cch\u00e0o s\u00e2n\u201d v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng t\u1ea1i tri\u1ec3n l\u00e3m Paris Motor Show di\u1ec5n ra t\u1ea1i Ph\u00e1p.<\/strong>\n<\/p>\n\n\n\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 ng\u00e0y h\u00f4m nay, b\u00ean c\u1ea1nh nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing <\/a>c\u1ee7a Vinfast c\u0169ng \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn trong vi\u1ec7c \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u chinh ph\u1ee5c vinh quang.<\/strong> <\/p>\n\n\n\n

<\/a>Vinfast – th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n

<\/a>Gi\u1edbi thi\u1ec7u \u0111\u00f4i n\u00e9t v\u1ec1 Vinfast<\/strong><\/h3>\n\n\n\n

Vinfast l\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/a> s\u1ea3n xu\u1ea5t xe \u00f4 t\u00f4 \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam thu\u1ed9c t\u1eadp \u0111o\u00e0n VinGroup do \u00f4ng Ph\u1ea1m Nh\u1eadt V\u01b0\u1ee3ng s\u00e1ng l\u1eadp. Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh th\u1ee9c ra m\u1eaft th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2017 v\u1edbi tr\u1ee5 s\u1edf \u0111\u1eb7t t\u1ea1i H\u1ea3i Ph\u00f2ng, Vi\u1ec7t Nam. <\/p>\n\n\n\n

\n Ch\u1ec9 sau h\u01a1n 3 n\u0103m ho\u1ea1t \u0111\u1ed9ng, h\u00e3ng xe Vinfast \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt, tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i \u0111\u00e1ng mong \u0111\u1ee3i nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-vinfast\"<\/figure><\/div>\n\n\n\n

<\/a>\u00dd ngh\u0129a t\u00ean g\u1ecdi Vinfast<\/strong><\/h3>\n\n\n\n

\n Tho\u1ea1t nghe, Vinfast nh\u01b0 bi\u1ec3u tr\u01b0ng cho t\u1ed1c \u0111\u1ed9 di chuy\u1ec3n c\u1ee7a xe nh\u01b0ng th\u1ef1c ch\u1ea5t kh\u00f4ng \u0111\u01a1n thu\u1ea7n nh\u01b0 v\u1eady. Th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam n\u00f3i ri\u00eang v\u00e0 kh\u00e1ch h\u00e0ng th\u1ebf gi\u1edbi n\u00f3i chung ngay t\u1eeb t\u00ean g\u1ecdi. Vinfast l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb \u201cVi\u1ec7t Nam – Phong c\u00e1ch – An to\u00e0n – S\u00e1ng t\u1ea1o – Ti\u00ean phong\u201d (trong \u0111\u00f3, ch\u1eef F l\u00e0 bi\u1ebfn \u0111\u1ed5i c\u1ee7a ch\u1eef Ph).\n<\/p>\n\n\n\n

\n Th\u00f4ng qua \u0111\u00f3, Vinfast mong mu\u1ed1n tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean trong c\u00f4ng cu\u1ed9c c\u00f4ng nghi\u1ec7p h\u00f3a, hi\u1ec7n \u0111\u1ea1i h\u00f3a ng\u00e0nh s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n kh\u1eb3ng \u0111\u1ecbnh ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c v\u1edbi kh\u00e1t khao \u0111\u01b0a s\u1ea3n ph\u1ea9m n\u01b0\u1edbc nh\u00e0 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi.\n<\/p>\n\n\n\n

<\/a>Logo Vinfast – \u0111\u1eb3ng c\u1ea5p t\u1eeb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/strong><\/h3>\n\n\n\n

\n B\u00ean c\u1ea1nh t\u00ean g\u1ecdi, logo c\u1ee7a Vinfast c\u0169ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd. H\u00ecnh \u1ea3nh 2 ch\u1eef \u201cV\u201d x\u1ebfp ch\u1ed3ng l\u00ean nhau \u0111\u1ea1i di\u1ec7n cho 3 c\u1ee5m t\u1eeb: \u201cVi\u1ec7t Nam\u201d, \u201cVinGroup\u201d v\u00e0 \u201cV\u01b0\u01a1n l\u00ean\u201d. V\u1edbi tone m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 x\u00e1m v\u00e0 b\u1ea1c, logo Vinfast n\u1ed5i b\u1eadt b\u1edfi v\u1ebb \u0111\u1eb9p sang tr\u1ecdng, th\u1eddi th\u01b0\u1ee3ng v\u00e0 c\u1ef1c k\u1ef3 \u0111\u1eb3ng c\u1ea5p.\n<\/p>\n\n\n\n

\n M\u1eb7c d\u00f9 ph\u1ea7n thi\u1ebft k\u1ebf kh\u00e1 \u0111\u01a1n gi\u1ea3n, kh\u00f4ng c\u1ea7u k\u1ef3 nh\u01b0ng logo Vinfast v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c n\u00e9t \u0111\u1eb9p tinh t\u1ebf v\u00e0 c\u00e2n \u0111\u1ed1i. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 ch\u1ecdn tone m\u00e0u c\u1ee7a logo Vinfast l\u00e0m m\u00e0u ch\u1ee7 \u0111\u1ea1o cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t nh\u1ea5t \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1eb3ng c\u1ea5p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam tr\u00ean \u201c\u0111\u01b0\u1eddng \u0111ua\u201d th\u1ebf gi\u1edbi.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-vinfast\"<\/figure><\/div>\n\n\n\n

<\/a>\u201cB\u00f3c t\u00e1ch\u201d chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast<\/strong><\/h2>\n\n\n\n

\n C\u00f3 th\u1ec3 n\u00f3i, nh\u1eefng chi\u1ebfn thu\u1eadt Marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Vinfast ch\u00ednh l\u00e0 \u201cs\u00e1ch l\u01b0\u1ee3c\u201d \u01b0u vi\u1ec7t nh\u1ea5t m\u00e0 b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u1ea7n h\u1ecdc h\u1ecfi. L\u00e0 c\u00f4ng ty con c\u1ee7a m\u1ed9t t\u1eadp \u0111o\u00e0n danh ti\u1ebfng, Vinfast kh\u00f4ng l\u00e0m ng\u01b0\u1eddi d\u00f9ng th\u1ea5t v\u1ecdng khi t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 v\u00e0 thu h\u00fat.\n<\/p>\n\n\n\n

<\/a>\u201c\u0110\u00e1nh ph\u1ee7 \u0111\u1ea7u\u201d m\u1ecdi k\u00eanh truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n\n\n\n

Vinfast t\u1ecf ra v\u00f4 c\u00f9ng am hi\u1ec3u th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam khi lan t\u1ecfa c\u00e1c chi\u1ebfn d\u1ecbch Marketing tr\u00ean di\u1ec7n r\u1ed9ng, nh\u1ea5t l\u00e0 ph\u00e2n kh\u00fac m\u1ea1ng x\u00e3 h\u1ed9i<\/a>. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ec1u s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t \u201cph\u01b0\u01a1ng ti\u1ec7n\u201d ti\u1ebfp nh\u1eadn th\u00f4ng tin. V\u00ec v\u1eady, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinfast \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng v\u00f4 c\u00f9ng t\u00edch c\u1ef1c. <\/p>\n\n\n\n

\n Theo th\u1ed1ng k\u00ea, c\u00f3 h\u01a1n 80% ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam bi\u1ebft \u0111\u1ebfn v\u00e0 mong ch\u1edd s\u1ef1 ra m\u1eaft c\u1ee7a Vinfast tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. L\u1ea7n \u0111\u1ea7u \u201cch\u00e0o s\u00e2n\u201d t\u1ea1i Paris Motor Show v\u00e0o n\u0103m 2018, Vinfast \u0111\u00e3 t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, l\u00e0m \u201cr\u00fang \u0111\u1ed9ng\u201d th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.\n<\/p>\n\n\n\n

\n S\u1edf h\u1eefu ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc t\u1eeb t\u1eadp \u0111o\u00e0n \u201cm\u1eb9\u201d, Vinfast s\u1eb5n s\u00e0ng chi m\u1ea1nh cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. C\u0169ng trong bu\u1ed5i l\u1ec5 ra m\u1eaft t\u1ea1i Paris Motor Show, Vinfast \u0111\u00e3 b\u1ecf ra m\u1ed9t s\u1ed1 ti\u1ec1n \u201ckh\u1ee7ng\u201d \u0111\u1ec3 m\u1eddi c\u1ef1u c\u1ea7u th\u1ee7 David Beckham c\u00f9ng m\u1ed9t s\u1ed1 nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111\u1ebfn tham d\u1ef1. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Theo chia s\u1ebb c\u1ee7a Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng Vinfast, t\u1ed5ng chi ph\u00ed \u0111\u1ec3 m\u1eddi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tham d\u1ef1 s\u1ef1 ki\u1ec7n n\u00e0y l\u00ean \u0111\u1ebfn con s\u1ed1 h\u00e0ng tri\u1ec7u USD.\n<\/p>\n\n\n\n

<\/a>\u201c\u0110\u00e1nh b\u00f3ng\u201d th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast l\u00e0 \u201c\u0111\u00e1nh th\u1ee9c\u201d nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng trong n\u01b0\u1edbc. M\u1eb7c d\u00f9 ch\u01b0a tung ra b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba nh\u01b0ng Vinfast \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3 n\u01b0\u1edbc ph\u1ea3i nh\u1edb \u0111\u1ebfn.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-vinfast\"<\/figure><\/div>\n\n\n\n

\n Theo chia s\u1ebb c\u1ee7a b\u00e0 Nguy\u1ec5n Hi\u1ec1n Anh – Gi\u1ea3ng vi\u00ean b\u1ed9 m\u00f4n Qu\u1ea3n tr\u1ecb Marketing t\u1ea1i tr\u01b0\u1eddng \u0110H Th\u01b0\u01a1ng M\u1ea1i, ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng m\u00e0 Vinfast s\u1eed d\u1ee5ng \u0111\u00f3 ch\u00ednh l\u00e0 \u201cMarketing t\u00edch h\u1ee3p\u201d.\n<\/p>\n\n\n\n

\n Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra hi\u1ec7u \u1ee9ng c\u00e1nh b\u01b0\u1edbm b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00e1c nhau. \u0110\u1eb7c bi\u1ec7t, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u00f4 c\u00f9ng ch\u1eb7t ch\u1ebd, h\u00ecnh th\u00e0nh n\u00ean c\u00e1c \u201cm\u1eaft x\u00edch\u201d ti\u1ebfp th\u1ecb b\u00e0i b\u1ea3n v\u00e0 m\u1ea1ch l\u1ea1c nh\u1ea5t.\n<\/p>\n\n\n\n

\n Chung quy, Vinfast tham d\u1ef1 tri\u1ec3n l\u00e3m t\u1ea1i Paris Motor Show l\u00e0 \u201c\u0111\u00e1nh\u201d v\u00e0o truy\u1ec1n th\u00f4ng n\u1ed9i \u0111\u1ecba, k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam. Tr\u00ean th\u1ef1c t\u1ebf, h\u00e3ng xe n\u00e0y ch\u01b0a c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m th\u1eadt, h\u00ecnh \u1ea3nh t\u1ea1i tri\u1ec3n l\u00e3m ch\u1ec9 m\u1edbi l\u00e0 phi\u00ean b\u1ea3n l\u00e1i th\u1eed.\n<\/p>\n\n\n\n

<\/a>Truy\u1ec1n th\u00f4ng theo h\u01b0\u1edbng \u201c\u0103n ch\u1eafc m\u1eb7c b\u1ec1n\u201d <\/strong><\/h3>\n\n\n\n

\n Ph\u1ea7n l\u1edbn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n trong kho\u1ea3ng th\u1eddi gian d\u00e0i. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 k\u00e9o d\u00e0i m\u1ed9t v\u00e0i n\u0103m, th\u1eadm ch\u00ed l\u00ean \u0111\u1ebfn ch\u1ee5c n\u0103m m\u1edbi th\u1eadt s\u1ef1 ho\u00e0n t\u1ea5t. C\u00f3 th\u1ec3 th\u1ea5y, \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb c\u1ee7a Vinfast kh\u00f4ng qu\u00e1 v\u1ed9i v\u00e0ng v\u00e0 lu\u00f4n th\u1eadn tr\u1ecdng khi t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi.\n<\/p>\n\n\n\n

\n C\u00e2u n\u00f3i \u201cd\u1ee5c t\u1ed1c b\u1ea5t \u0111\u1ea1t\u201d \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 n\u1ed5i ti\u1ebfng nh\u01b0 Vinfast. S\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn, Vinfast ph\u1ea3i d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u201cl\u1eafng nghe ti\u1ebfng l\u00f2ng\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng thay v\u00ec t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m h\u1eddi h\u1ee3t, k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-vinfast\"<\/figure><\/div>\n\n\n\n

\n V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u201c\u0103n ch\u1eafc m\u1eb7c b\u1ec1n\u201d, Vinfast kh\u00f4ng ch\u1ec9 \u201cs\u1ea3n xu\u1ea5t\u201d ra c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, m\u00e0 c\u00f2n th\u00e2u t\u00f3m \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n b\u1edfi kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n\n

<\/a>Kh\u01a1i d\u1eady ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c<\/strong><\/h3>\n\n\n\n

\n C\u00f3 th\u1ec3 n\u00f3i, s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 l\u00e0 m\u1ed9t \u201cgi\u1ea5c m\u01a1 xa v\u1eddi\u201d \u0111\u1ed1i v\u1edbi d\u00e2n t\u1ed9c Vi\u1ec7t Nam trong su\u1ed1t th\u1ebf k\u1ef7 qua. \u0110\u1ee9ng tr\u01b0\u1edbc nh\u1eefng n\u01b0\u1edbc t\u01b0 b\u1ea3n, ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1ec1 c\u00f4ng ngh\u1ec7 nh\u01b0: M\u1ef9, \u0110\u1ee9c, Anh, Nh\u1eadt B\u1ea3n hay H\u00e0n Qu\u1ed1c, Vi\u1ec7t Nam ta c\u00f3 \u0111\u00f4i ph\u1ea7n \u201cl\u00e9p v\u1ebf\u201d.\n<\/p>\n\n\n\n

\n V\u00ec v\u1eady, khi \u201csi\u00eau ph\u1ea9m\u201d xe h\u01a1i \u0111\u1ea7u ti\u00ean mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam, do ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1edf h\u1eefu ra \u0111\u1eddi \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t \u201cc\u00fa h\u00edch\u201d l\u1edbn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc. Nh\u1ea5t l\u00e0 khi \u201csi\u00eau ph\u1ea9m\u201d n\u00e0y \u0111\u01b0\u1ee3c g\u00f3p m\u1eb7t trong bu\u1ed5i tri\u1ec3n l\u00e3m danh gi\u00e1 – Paris Motor Show di\u1ec5n ra t\u1ea1i Ph\u00e1p. \u0110i\u1ec1u n\u00e0y c\u00e0ng th\u00f4i th\u00fac v\u00e0 kh\u01a1i g\u1ee3i ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.\n<\/p>\n\n\n\n

\n B\u1edfi th\u1ebf, thay v\u00ec ti\u1ebft l\u1ed9 th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0: th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, t\u00ednh n\u0103ng, l\u1ee3i th\u1ebf, gi\u00e1 th\u00e0nh,…, Vinfast \u0111\u00e3 t\u1eadp trung \u201c\u0111\u00e1nh\u201d v\u00e0o t\u00e2m l\u00fd \u201ct\u1ef1 t\u00f4n d\u00e2n t\u1ed9c\u201d \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-vinfast\"<\/figure><\/div>\n\n\n\n

<\/a>\u0110\u1ecbnh v\u1ecb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n

\n T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ra m\u1eaft, Vinfast \u0111\u00e3 \u201cng\u1ea7m\u201d kh\u1eb3ng \u0111\u1ecbnh v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t v\u1ec1 ti\u00eau ch\u00ed c\u1ee7a m\u00ecnh, \u0111\u00f3 ch\u00ednh l\u00e0: \u0111\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00ean h\u00e0ng \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c qua vi\u1ec7c t\u1eadp \u0111o\u00e0n VinGroup s\u1eb5n s\u00e0ng chi m\u1ea1nh tay \u0111\u1ec3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vinfast. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c \u201csi\u00eau ph\u1ea9m\u201d t\u1eeb Vinfast c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 r\u1ea5t l\u1edbn v\u1ec1 ngu\u1ed3n v\u1ed1n, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n.\n<\/p>\n\n\n\n

\n T\u1ea5t nhi\u00ean, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a Vinfast c\u0169ng l\u00e0 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, nh\u01b0ng tr\u01b0\u1edbc m\u1eaft th\u01b0\u01a1ng hi\u1ec7u v\u1eabn h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c chinh ph\u1ee5c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\n V\u00ec v\u1eady, Vinfast \u0111\u00e3 ch\u1ecdn kh\u1edfi \u0111\u1ea7u b\u1eb1ng nh\u1eefng \u201csi\u00eau ph\u1ea9m\u201d ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 cao c\u1ea5p nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-vinfast\"<\/figure><\/div>\n\n\n\n

\n Th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast \u0111\u01b0\u1ee3c Tino Group chia s\u1ebb trong b\u00e0i vi\u1ebft tr\u00ean, doanh nghi\u1ec7p c\u1ea7n d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch Marketing to\u00e0n di\u1ec7n nh\u1ea5t.\n<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinfast<\/strong><\/h2>\n\n\n
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Vinfast \u0111\u00e3 ra m\u1eaft th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n
\n\n

L\u1ea7n \u0111\u1ea7u xu\u1ea5t hi\u1ec7n t\u1ea1i bu\u1ed5i tri\u1ec3n l\u00e3m Paris Motor Show, Vinfast \u0111\u00e3 cho ra m\u1eaft \u201cb\u1ed9 \u0111\u00f4i\u201d Suv v\u00e0 Sedan b\u00ean c\u1ea1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xe n\u1ed5i ti\u1ebfng \u0111\u1ebfn t\u1eeb: M\u1ef9, \u0110\u1ee9c, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c,… Vi\u1ec7c n\u00e0y \u0111\u00e3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n

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Slogan c\u1ee7a Vinfast l\u00e0 g\u00ec?<\/h3>\n
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Vinfast s\u1eed d\u1ee5ng c\u00e2u slogan \u0111\u1ea7y uy l\u1ef1c, nh\u1eb1m kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c m\u1ea1nh tinh th\u1ea7n v\u1eefng m\u1ea1nh c\u1ee7a Vi\u1ec7t Nam, th\u1ec3 hi\u1ec7n ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c. C\u00e2u slogan c\u1ee7a Vinfast l\u00e0: \u201cM\u00e3nh li\u1ec7t tinh th\u1ea7n Vi\u1ec7t Nam\u201d.<\/p>\n\n<\/div>\n<\/div>\n

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Chi ph\u00ed Marketing c\u1ee7a Vinfast c\u00f3 cao kh\u00f4ng?<\/h3>\n
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Ch\u1eafc ch\u1eafn l\u00e0 c\u00f3! T\u1eeb chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 c\u00f9ng s\u1ee9c lan t\u1ecfa m\u1ea1nh m\u1ebd c\u0169ng \u0111\u1ee7 ch\u1ee9ng minh \u201cs\u1ee9c n\u1eb7ng\u201d ng\u00e2n s\u00e1ch c\u1ee7a Vinfast b\u1ecf ra cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh.<\/p>\n\n<\/div>\n<\/div>\n

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Ai l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinfast?<\/h3>\n
\n\n

– C\u1ef1u c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1 – David Beckham
– Hoa h\u1eadu Tr\u1ea7n Ti\u1ec3u Vy
– \u201c\u0110\u1ea3 n\u1eef\u201d Ng\u00f4 Thanh V\u00e2n<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n