{"id":111117,"date":"2021-12-02T17:33:55","date_gmt":"2021-12-02T10:33:55","guid":{"rendered":"https:\/\/tino.org\/?p=5750"},"modified":"2025-06-10T11:54:45","modified_gmt":"2025-06-10T04:54:45","slug":"chien-luoc-marketing-cua-apple","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chien-luoc-marketing-cua-apple\/","title":{"rendered":"T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple – \u201cb\u1eadc th\u1ea7y\u201d ti\u1ebfp th\u1ecb theo ch\u1ee7 ngh\u0129a ho\u00e0n h\u1ea3o"},"content":{"rendered":"\n\n\n

Trong su\u1ed1t h\u01a1n 10 n\u0103m qua, h\u00ecnh \u1ea3nh \u201cqu\u1ea3 khuy\u1ebft\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple v\u1eabn gi\u1eef b\u1ea3ng v\u1ecb tr\u00ed \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7, in s\u00e2u trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Apple build \u201cl\u00e2u \u0111\u00e0i\u201d vinh quang b\u1eb1ng nhi\u1ec1u \u201cch\u1ea5t li\u1ec7u\u201d kh\u00e1c nhau. V\u00e0 <\/font><\/font>Marketing chi\u1ebfn d\u1ecbch<\/font><\/font><\/a> l\u00e0 ph\u1ea7n t\u1eed \u0111\u1ea7u ti\u00ean \u0111\u1ebfn s\u1ef1 ki\u1ec7n \u0111\u00f3.<\/font><\/font><\/strong> <\/p>\n\n\n\n

<\/a>\u0110\u00f4i n\u00e9t v\u1ec1 \u201c\u00f4ng ho\u00e0ng c\u00f4ng ngh\u1ec7\u201d Apple<\/strong><\/h2>\n\n\n\n

<\/a>Ch\u1eb7ng \u0111\u01b0\u1eddng chinh ph\u1ee5c \u201c\u0111\u1ebf ch\u1ebf ngh\u00ecn t\u1ef7 USD\u201d c\u1ee7a Apple<\/strong><\/h3>\n\n\n\n

\n Apple \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi 3 thi\u00ean t\u00e0i c\u00f4ng ngh\u1ec7: Steve Wozniak, Steve Jobs v\u00e0 Ronald Wayne. T\u1eadp \u0111o\u00e0n ch\u00ednh th\u1ee9c ra m\u1eaft th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 1976, tr\u1ee5 s\u1edf ch\u00ednh \u0111\u1eb7t t\u1ea1i Cupertino thu\u1ed9c bang California, M\u1ef9.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

N\u0103m 1985, m\u1ed9t trong 3 nh\u00e0 s\u00e1ng l\u1eadp ch\u1ee7 l\u1ef1c c\u1ee7a Apple – Steve Jobs \u0111\u00e3 r\u1eddi \u0111i. Tr\u1ea3i qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, t\u1eadp \u0111o\u00e0n xu\u1ea5t hi\u1ec7n nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i kh\u1ee7ng khi\u1ebfp, th\u1eadm ch\u00ed l\u00e0 \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c b\u1edd v\u1ef1c s\u1ea3n xu\u1ea5t.<\/font><\/font><\/p>\n\n\n\n

\n Tuy nhi\u00ean, sau 10 n\u0103m, Steve Jobs quay v\u1ec1, \u0111\u01b0a Apple tr\u1edf l\u1ea1i qu\u1ef9 \u0111\u1ea1o v\u1ed1n c\u00f3 v\u00e0 g\u1ea7y d\u1ef1ng n\u00ean m\u1ed9t \u201c\u0111\u1ebf ch\u1ebf\u201d m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7. \u00d4ng l\u00e0 ng\u01b0\u1eddi kh\u1edfi t\u1ea1o \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n m\u1eabu \u0111i\u1ec7n tho\u1ea1i c\u1ea3m \u1ee9ng \u0111\u1ea7u ti\u00ean v\u1edbi s\u1ef1 ra m\u1eaft c\u1ee7a Iphone 2G v\u00e0o n\u0103m 2007.\n<\/p>\n\n\n\n

\n V\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng vang d\u1ed9i, Apple ti\u1ebfp t\u1ee5c tung ra th\u1ecb tr\u01b0\u1eddng c\u00e1c phi\u00ean b\u1ea3n Iphone m\u1edbi. T\u1eeb \u0111\u00f3, \u201cl\u00e0n s\u00f3ng qu\u1ea3 t\u00e1o khuy\u1ebft\u201d ch\u00ednh th\u1ee9c khuynh \u0111\u1ea3o th\u1ecb tr\u01b0\u1eddng, m\u1edf ra th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a \u201c\u00f4ng tr\u00f9m\u201d c\u00f4ng ngh\u1ec7.\n<\/p>\n\n\n\n

\n Ch\u1ec9 trong v\u00f2ng 10 n\u0103m, doanh thu c\u1ee7a Apple \u0111\u00e3 t\u0103ng t\u1eeb 8 t\u1ef7 USD – 180 t\u1ef7 USD – m\u1ed9t con s\u1ed1 v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u0103m 2004 – 2014.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

<\/a>Apple – \u201cb\u1eadc th\u1ea7y\u201d ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

\n T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp, Apple \u0111\u00e3 t\u1ef1 t\u00e1ch m\u00ecnh ra kh\u1ecfi ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m \u0111\u1ea1i tr\u00e0. Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t \u201cs\u00e2n ch\u01a1i\u201d ri\u00eang, \u0111\u00e1p \u1ee9ng \u0111\u1ee7 3 ti\u00eau ch\u00ed: ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1eb3ng c\u1ea5p v\u00e0 sang tr\u1ecdng. V\u00ec v\u1eady, d\u00f9 s\u1ea3n ph\u1ea9m c\u1ee7a Apple c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac, nh\u01b0ng ch\u00fang v\u1eabn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi y\u00eau th\u00edch v\u00e0 ch\u1ecdn l\u1ef1a.\n<\/p>\n\n\n\n

\n Trong c\u1ed9ng \u0111\u1ed3ng Marketing, Apple n\u1ed5i ti\u1ebfng v\u1edbi ch\u1ee9c danh l\u00e0 \u201cb\u1eadc th\u1ea7y ti\u1ebfp th\u1ecb\u201d. B\u1edfi v\u00ec m\u1ed7i quy tr\u00ecnh trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn \u201cch\u1ee7 ngh\u0129a ho\u00e0n h\u1ea3o\u201d.\n<\/p>\n\n\n\n

\n C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00f4 c\u00f9ng ch\u1eb7t ch\u1ebd, k\u1ebft n\u1ed1i m\u1eadt thi\u1ebft v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi Apple l\u1ea1i tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n theo quy t\u1eafc ri\u00eang, t\u1ea1o ra nh\u1eefng d\u1ea5u \u1ea5n \u0111\u1eb7c tr\u01b0ng mang \u0111\u1eadm m\u00e0u s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Apple tr\u1edf th\u00e0nh \u201cch\u1ea5t x\u00fac t\u00e1c\u201d, thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng.\n<\/p>\n\n\n\n

<\/a>\u201cB\u1ecf t\u00fai\u201d 7 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple<\/strong><\/h2>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple \u0111\u01b0\u1ee3c xem l\u00e0 chu\u1ea9n m\u1ef1c v\u00e0 quy t\u1eafc \u201cv\u00e0ng\u201d trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, Apple kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\n<\/p>\n\n\n\n

\n Tuy nhi\u00ean, \u201ch\u00f2a nh\u1eadp ch\u1ee9 kh\u00f4ng h\u00f2a tan\u201d. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i m\u1edbi nh\u01b0ng Apple v\u1eabn gi\u1eef v\u1eefng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea3o to\u00e0n chi\u1ebfn l\u01b0\u1ee3c Marketing theo quy t\u1eafc ri\u00eang. \n<\/p>\n\n\n\n

<\/a>#1. T\u1ea1o gi\u00e1 tr\u1ecb t\u1eeb nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n<\/strong><\/h3>\n\n\n\n

\n L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, Apple lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ph\u00e1t tri\u1ec3n. V\u00ec v\u1eady, m\u1ed7i s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\n Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec1u c\u00f3 \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p, c\u00e1ch s\u1eed d\u1ee5ng r\u01b0\u1eddm r\u00e0, t\u1ed1n nhi\u1ec1u th\u1eddi gian. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Apple lu\u00f4n c\u1ed1 g\u1eafng \u0111\u01a1n gi\u1ea3n h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

\n M\u1eb7c d\u00f9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0ng Apple kh\u00f4ng bao gi\u1edd t\u1ecf ra xa c\u00e1ch v\u1edbi kh\u00e1ch h\u00e0ng. Thay v\u00ec s\u1eed d\u1ee5ng nh\u1eefng thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh, Apple lu\u00f4n d\u00f9ng t\u1eeb ng\u1eef \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.\n<\/p>\n\n\n\n

\n V\u1ec1 ph\u1ea7n thi\u1ebft k\u1ebf, Apple ch\u00fa tr\u1ecdng phong c\u00e1ch \u201cbasic\u201d. T\u1eeb c\u00e1ch ph\u1ed1i m\u00e0u \u0111\u1ebfn ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m \u0111\u1ec1u h\u1ebft s\u1ee9c \u0111\u01a1n gi\u1ea3n. D\u00f9 v\u1eady, s\u1ea3n ph\u1ea9m c\u1ee7a Apple v\u1eabn kh\u00f4ng m\u1ea5t \u0111i v\u1ebb \u0111\u1eb9p th\u1eddi th\u01b0\u1ee3ng v\u00e0 sang tr\u1ecdng v\u1ed1n c\u00f3.\n<\/p>\n\n\n\n

<\/a>#2. Ch\u00fa tr\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec gi\u00e1 c\u1ea3<\/strong><\/h3>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo gi\u00fap Apple t\u1ea1o ra th\u00e0nh c\u00f4ng l\u1edbn \u0111\u00f3 ch\u00ednh l\u00e0 t\u1eadp trung n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m. Apple ch\u01b0a bao gi\u1edd t\u1ea1o ra c\u00e1c \u201ccu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3\u201d \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7. B\u1edfi chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Apple t\u1ea1o n\u00ean \u0111\u1eb3ng c\u1ea5p v\u00e0 gi\u00e1 tr\u1ecb ri\u00eang.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

<\/a>#3. T\u1eadp trung c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Nh\u01b0 \u0111\u00e3 chia s\u1ebb \u1edf tr\u00ean, Apple l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea7u to\u00e0n, lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u ho\u00e0n h\u1ea3o. V\u00ec v\u1eady, kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, Apple c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi nh\u1ea5t cho kh\u00e1ch h\u00e0ng<\/a>. <\/p>\n\n\n\n

\n \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c phi\u00ean b\u1ea3n c\u0169, Apple v\u1eabn kh\u00f4ng ng\u1eebng n\u00e2ng c\u1ea5p, c\u1ea3i ti\u1ebfn \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fd do v\u00ec sao nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m c\u0169 c\u1ee7a Apple ch\u01b0a bao gi\u1edd \u201ch\u1ea1 nhi\u1ec7t\u201d.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh t\u00ednh n\u0103ng, Apple c\u00f2n r\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ebfn bao b\u00ec, h\u1ed9p \u0111\u1ef1ng s\u1ea3n ph\u1ea9m. V\u1ecf h\u1ed9p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sang tr\u1ecdng, tinh t\u1ebf t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i khi ng\u01b0\u1eddi mua t\u1ef1 tay b\u00f3c seal s\u1ea3n ph\u1ea9m. \n<\/p>\n\n\n\n

<\/a>#4. T\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn m\u1ea1nh<\/strong><\/h3>\n\n\n\n

\n Apple \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. H\u00ecnh \u1ea3nh d\u00f2ng ng\u01b0\u1eddi x\u1ebfp th\u00e0nh h\u00e0ng d\u00e0i tr\u01b0\u1edbc nh\u1eefng Apple Store \u0111\u1ec3 ch\u1edd mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00e3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong m\u1eaft h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng.\n<\/p>\n\n\n\n

\n \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1i \u01b0u nh\u1ea5t c\u1ee7a Apple. C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng c\u00e0ng l\u1edbn m\u1ea1nh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng t\u0103ng l\u00ean.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

\n Kh\u00f4ng nh\u1eefng th\u1ebf, Apple c\u00f2n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng ph\u1ea3n h\u1ed3i, nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u cho r\u1eb1ng \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o ch\u00e2n th\u1eadt v\u00e0 c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c t\u1ed1t nh\u1ea5t.\n<\/p>\n\n\n\n

\n C\u00f3 th\u1ec3 th\u1ea5y, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple l\u00e0 t\u1eadp trung ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00edch c\u1ef1c, th\u00e2n thi\u1ec7n. T\u1eeb \u0111\u00f3, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y s\u1ebd tr\u1edf th\u00e0nh \u201cnh\u1ecbp c\u1ea7u\u201d k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n\n

<\/a>#5. Quan t\u00e2m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n K\u1ebft n\u1ed1i c\u1ea3m x\u00fac l\u00e0 \u201cb\u00ed quy\u1ebft\u201d gi\u00fap Apple m\u1edf ra \u201cc\u00e1nh c\u1eeda t\u00e2m h\u1ed3n\u201d c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111ong \u0111\u1ea7y t\u00ednh nh\u00e2n v\u0103n v\u00e0 d\u1ec5 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi xem. V\u00ec v\u1eady, c\u00e1c video c\u1ee7a Apple lu\u00f4n \u0111\u1ea1t viral v\u00e0 t\u1ea1o ra hi\u1ec7u \u1ee9ng c\u1ef1c k\u1ef3 cao. Apple \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch kh\u00f4n ngoan \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m cho m\u00ecnh.\n<\/p>\n\n\n\n

<\/a>#6. K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng ng\u00f4n ng\u1eef ri\u00eang<\/strong><\/h3>\n\n\n\n

\n Apple g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra ng\u00f4n ng\u1eef k\u1ebft n\u1ed1i ri\u00eang. Tr\u00ean c\u00e1c trang web ch\u00ednh th\u1ed1ng c\u1ee7a m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u01b0u ti\u00ean gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1ef1c quan v\u00e0 ch\u00fa th\u00edch qua c\u00e1c t\u1eeb ng\u1eef \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u, nh\u01b0: \u201ckhe g\u1eafn sim\u201d, \u201cn\u00fat \u00e2m l\u01b0\u1ee3ng\u201d, \u201cc\u1ea7n g\u1ea1t rung\u201d, \u201cc\u1ea3m bi\u1ebfn Lidar\u201d,…\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, Apple t\u1eadp trung truy\u1ec1n t\u1ea3i nh\u1eefng kh\u00eda c\u1ea1nh m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m v\u1ec1 s\u1ea3n ph\u1ea9m, nh\u01b0: t\u00ednh n\u0103ng, c\u1ea5u h\u00ecnh, c\u00e1ch s\u1eed d\u1ee5ng,… V\u1edbi nh\u1eefng t\u1eeb ng\u1eef ph\u1ed5 th\u00f4ng, g\u1ea7n g\u0169i, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 am hi\u1ec3u s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.\n<\/p>\n\n\n\n

<\/a>#7. Kh\u00f4ng chi qu\u00e1 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n

Ph\u1ea7n l\u1edbn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple \u0111\u1ec1u mang t\u00ednh ch\u1ea5t \u201ct\u1ef1 l\u1ef1c c\u00e1nh sinh\u201d. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u1eb7t n\u1eb7ng gi\u1ea3i ph\u00e1p ch\u1ea1y qu\u1ea3ng c\u00e1o<\/a> tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0 Google hay Facebook. M\u1eb7c d\u00f9 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i doanh thu b\u00e1n h\u00e0ng kh\u00e1 cao. <\/p>\n\n\n\n

\n Apple ch\u00fa tr\u1ecdng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing mang t\u00ednh c\u1ed1t l\u00f5i v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1eadt, nh\u01b0: v\u1ecb th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n

\"chien-luoc-marketing-cua-apple\"<\/figure><\/div>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple l\u00e0 nh\u00e2n t\u1ed1 h\u00e0ng \u0111\u1ea7u th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7. Apple \u0111\u00e3 cho c\u1ea3 th\u1ebf gi\u1edbi th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a \u201cch\u1ee7 ngh\u0129a ho\u00e0n h\u1ea3o\u201d qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra.\n<\/p>\n\n\n\n

\n L\u00e0 m\u1ed9t doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi s\u1ef1 th\u00e0nh c\u00f4ng t\u1eeb nh\u1eefng \u201cb\u01b0\u1edbc \u0111i\u201d c\u1ee7a Apple \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t! Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!\n<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple<\/strong><\/h2>\n\n\n
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Apple c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng?<\/h3>\n
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T\u1ea5t nhi\u00ean l\u00e0 c\u00f3! B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00e0 Apple c\u0169ng th\u1ebf. Tuy nhi\u00ean, Apple c\u00f3 h\u1eb3n m\u1ed9t \u201cs\u00e2n ch\u01a1i\u201d ri\u00eang – n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple t\u1ef1 do \u201ctung ho\u00e0nh\u201d. V\u00ec v\u1eady, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng qu\u00e1 l\u1edbn \u0111\u1ebfn v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u00edt nh\u1ea5t trong th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n

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\u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple v\u1eady c\u00f3 ph\u00e1t tri\u1ec3n nh\u01b0 Apple kh\u00f4ng?<\/h3>\n
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\u0110\u00e1p \u00e1n l\u00e0 \u201cKh\u00f4ng!\u201d. \u0110\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u01b0 Apple, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau ch\u1ee9 kh\u00f4ng ri\u00eang c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n\n<\/div>\n<\/div>\n

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C\u00e1c s\u1ea3n ph\u1ea9m \u201cbest seller\u201d c\u1ee7a Apple l\u00e0 g\u00ec?<\/h3>\n
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HI\u1ec7n t\u1ea1i, Apple \u0111\u00e3 cho ra \u0111\u1eddi nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ef1c k\u00ec \u1ea5n t\u01b0\u1ee3ng. Trong \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng khi n\u00f3i v\u1ec1 Apple l\u00e0: Macbook, d\u00f2ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh Iphone, thi\u1ebft b\u1ecb nghe nh\u1ea1c Ipod v\u00e0 Apple Watch.<\/p>\n\n<\/div>\n<\/div>\n

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Slogan n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Apple l\u00e0 g\u00ec?<\/h3>\n
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V\u1edbi t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m, Apple \u0111\u1ec1u c\u00f3 nh\u1eefng c\u00e2u slogan kh\u00e1c nhau nhau. Tuy nhi\u00ean, slogan n\u1ed5i b\u1eadt v\u00e0 \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201cThink Different\u201d \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Steve Jobs.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n