{"id":111445,"date":"2023-01-16T09:05:05","date_gmt":"2023-01-16T02:05:05","guid":{"rendered":"https:\/\/tino.org\/?p=6902"},"modified":"2025-06-10T15:00:40","modified_gmt":"2025-06-10T08:00:40","slug":"the-nao-la-khach-hang-hien-tai","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/the-nao-la-khach-hang-hien-tai\/","title":{"rendered":"<strong>Th\u1ebf n\u00e0o l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i? V\u00ec sao kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/strong>"},"content":{"rendered":"\n\n\n<p><strong>Sai l\u1ea7m nghi\u00eam tr\u1ecdng nh\u1ea5t c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p l\u00e0 d\u1ec5 b\u1ecb \u201ccu\u1ed1n\u201d v\u00e0o qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i <a href=\"https:\/\/tino.vn\/blog\/thu-xin-loi-khach-hang-ve-su-co\/\" target=\"_blank\" data-type=\"post\" data-id=\"6676\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng<\/a> m\u1edbi m\u00e0 qu\u00ean r\u1eb1ng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t \u0111ang ng\u1ed3i tr\u01b0\u1edbc m\u1eb7t m\u00ecnh. H\u1ecd ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p b\u1ea1n trong su\u1ed1t th\u1eddi gian d\u00e0i. V\u1eady theo b\u1ea1n th\u1ebf n\u00e0o l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i? T\u1ea1i sao kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/strong> <\/p>\n\n\n\n<h2 id=\"T\u00ecm_hi\u1ec3u_t\u1ed5ng_quan_v\u1ec1_kh\u00e1ch_h\u00e0ng_hi\u1ec7n_t\u1ea1i\"><a id=\"post-6902-_uwuwyski3yxk\"><\/a><strong>T\u00ecm hi\u1ec3u t\u1ed5ng quan v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h2>\n\n\n\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_l\u00e0_g\u00ec?\"><a id=\"post-6902-_rmauyx79kq1o\"><\/a><strong>Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>\n  Kh\u00e1ch h\u00e0ng (<strong>Customer<\/strong>) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u, th\u00f3i quen mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 do m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p v\u1edbi mong mu\u1ed1n \u0111\u01b0\u1ee3c tho\u1ea3 m\u00e3n nhu c\u1ea7u \u1ea5y.\n<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-6902-2.png\" alt=\"the-nao-la-khach-hang-hien-tai\" class=\"wp-image-6905\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>   Theo chuy\u00ean gia ng\u00e0nh qu\u1ea3n l\u00fd, nh\u00e0 t\u01b0 v\u1ea5n kinh doanh n\u1ed5i ti\u1ebfng Tom Peters: \u201c<em>Kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n qu\u00fd b\u00e1u nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p<\/em>\u201d. C\u00f3 th\u1ec3 n\u00f3i, kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n \u201chuy\u1ebft m\u1ea1ch\u201d nu\u00f4i s\u1ed1ng doanh nghi\u1ec7p tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Ch\u00ednh v\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m, xem h\u1ecd l\u00e0 ngu\u1ed3n v\u1ed1n \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3. Ch\u1ec9 c\u00f3 nh\u01b0 v\u1eady, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n\n\n\n<h3 id=\"Th\u1ebf_n\u00e0o_l\u00e0_kh\u00e1ch_h\u00e0ng_hi\u1ec7n_t\u1ea1i?\"><a id=\"post-6902-_xzir8mqx42p\"><\/a><strong>Th\u1ebf n\u00e0o l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i?<\/strong><\/h3>\n\n\n\n<p>   T\u1eeb \u0111\u1ecbnh ngh\u0129a tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean ph\u00e1t sinh c\u00e1c giao d\u1ecbch mua\/b\u00e1n h\u00e0ng ho\u00e1 v\u1edbi doanh nghi\u1ec7p. Trong <a href=\"https:\/\/tino.vn\/blog\/cach-tim-kiem-khach-hang-doanh-nghiep\/\" target=\"_blank\" data-type=\"post\" data-id=\"6543\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c kinh doanh <\/a>c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu. <\/p>\n\n\n\n<p>\n  Tr\u00ean th\u1ef1c t\u1ebf, khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u1edbi l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n c\u1ea7n quan t\u00e2m nh\u1ea5t. \n<\/p>\n\n\n\n<p>\n  V\u1ec1 b\u1ea3n ch\u1ea5t, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ch\u00ednh l\u00e0 s\u1ef1 chuy\u1ec3n ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a doanh nghi\u1ec7p. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u00e3 \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n ph\u00e1t sinh giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p. V\u00ec v\u1eady, h\u1ecd \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p.\n<\/p>\n\n\n\n<p>\n  Th\u1ebf n\u00ean, n\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u00e2y m\u1edbi ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mang l\u1ea1i cho doanh nghi\u1ec7p. \n<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-6902-3.png\" alt=\"the-nao-la-khach-hang-hien-tai\" class=\"wp-image-6907\" title=\"\"><\/figure>\n<\/div>\n\n\n<h2 id=\"Kh\u00e1ch_h\u00e0ng_hi\u1ec7n_t\u1ea1i_mang_\u0111\u1ebfn_l\u1ee3i_\u00edch_g\u00ec_cho_doanh_nghi\u1ec7p\"><a id=\"post-6902-_glsp05ozwoqj\"><\/a><strong>Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mang \u0111\u1ebfn l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<h3 id=\"Kh\u1ea3_n\u0103ng_chi_ti\u00eau_cao\"><a id=\"post-6902-_uypjqhlkaa24\"><\/a><strong>Kh\u1ea3 n\u0103ng chi ti\u00eau cao<\/strong><\/h3>\n\n\n\n<p>\n  N\u1ebfu c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u1edf doanh nghi\u1ec7p b\u1ea1n, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a b\u1ea1n l\u1ea7n n\u1eefa. So v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n cho doanh nghi\u1ec7p. S\u1ed1 ti\u1ec1n b\u1ea1n ti\u00eau t\u1ed1n cho qu\u1ea3ng c\u00e1o v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u1edbi cao g\u1ea5p nhi\u1ec1u l\u1ea7n vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.\n<\/p>\n\n\n\n<p>\n  Nh\u1eefng \u201ccon s\u1ed1 bi\u1ebft n\u00f3i\u201d d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c duy tr\u00ec c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i:\n<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>65% doanh thu c\u1ee7a doanh nghi\u1ec7p b\u1eaft ngu\u1ed3n t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i (Theo <a href=\"https:\/\/smallbiztrends.com\/2016\/10\/customer-retention-statistics.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Small Business Trends<\/a>).   <\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p l\u00ean \u0111\u1ebfn 60% &#8211; 70%. Trong \u0111\u00f3, x\u00e1c su\u1ea5t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00e1t sinh giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p ch\u1ec9 l\u00e0 5% &#8211; 20%. V\u1eadt n\u00ean, b\u1ea1n c\u00f3 \u00edt nh\u1ea5t 40% c\u01a1 h\u1ed9i thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mua l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh so v\u1edbi vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. (Theo <a href=\"https:\/\/www.crazyegg.com\/blog\/customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Neil Patel<\/a>).   <\/li>\n\n\n\n<li>So v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng mua ho\u1eb7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p l\u00e0 50% (Theo<a href=\"https:\/\/www.crazyegg.com\/blog\/customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Niel Patel<\/a>).   <\/li>\n\n\n\n<li>80% l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00ecnh \u0111ang s\u1edf h\u1eefu. (Theo<a href=\"https:\/\/www.slideshare.net\/custthermometer\/22-customer-retention-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Slideshare<\/a>).   <\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-6902-4.png\" alt=\"the-nao-la-khach-hang-hien-tai\" class=\"wp-image-6909\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 id=\"C\u1ea3i_thi\u1ec7n_l\u1ee3i_nhu\u1eadn\"><a id=\"post-6902-_n3s8x2w1fay1\"><\/a><strong>C\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn<\/strong><\/h3>\n\n\n\n<p>\n  Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ef7 l\u1ec7 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng ph\u00e1t sinh giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p v\u1eabn ti\u1ebfp t\u1ee5c trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p \u1ea5y. \n<\/p>\n\n\n\n<p>\n  V\u00ed d\u1ee5: Trong qu\u00fd \u0111\u1ea7u ti\u00ean, c\u00f3 1000 kh\u00e1ch h\u00e0ng ph\u00e1t sinh giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p. \u0110\u1ebfn cu\u1ed1i qu\u00fd, doanh nghi\u1ec7p th\u1ed1ng k\u00ea r\u1eb1ng 800 ng\u01b0\u1eddi trong s\u1ed1 kh\u00e1ch h\u00e0ng \u1ea5y v\u1eabn \u0111ang duy tr\u00ec giao d\u1ecbch v\u1edbi m\u00ecnh. V\u1eady t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong qu\u00fd l\u00e0 80%, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi \u0111i l\u00e0 20%. \n<\/p>\n\n\n\n<p>   T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00e0ng cao, l\u1ee3i nhu\u1eadn doanh nghi\u1ec7p thu v\u1ec1 c\u00e0ng l\u1edbn. Theo <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Harvard Business Review<\/a>: \u201cDoanh nghi\u1ec7p kh\u00f4ng c\u1ea7n t\u1ed1n th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, vi\u1ec7c c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i\u201d.  <\/p>\n\n\n\n<p>   Ngo\u00e0i ra,<a href=\"https:\/\/www.destinationcrm.com\/Articles\/Web-Exclusives\/Viewpoints\/Listen-to-the-Voice-of-the-Customer-53239.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Destination CRM<\/a> c\u0169ng th\u1ed1ng k\u00ea, vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00ean 2% c\u0169ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m 10% chi ph\u00ed. Cu\u1ed1i c\u00f9ng, b\u00e1o c\u00e1o c\u1ee7a<a href=\"https:\/\/www.slideshare.net\/custthermometer\/22-customer-retention-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Slideshare<\/a> \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00ean 5% c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p t\u1eeb 25% \u0111\u1ebfn 125%. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-6902-5.png\" alt=\"the-nao-la-khach-hang-hien-tai\" class=\"wp-image-6911\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 id=\"T\u0103ng_gi\u00e1_tr\u1ecb_v\u00f2ng_\u0111\u1eddi_c\u1ee7a_kh\u00e1ch_h\u00e0ng\"><a id=\"post-6902-_vtb9sx9y8om6\"><\/a><strong>T\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>\n  Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u1ed5ng \u0111\u00f3ng g\u00f3p l\u1ee3i nhu\u1eadn m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p. Th\u1eddi gian m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p c\u00e0ng l\u00e2u, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd c\u00e0ng l\u1edbn. \n<\/p>\n\n\n\n<p>\n  Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi cao \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. V\u00ec l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.  \n<\/p>\n\n\n\n<p>\n  \u0110\u1ec3 t\u00ednh gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n t\u00ecm gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00ednh t\u00edch gi\u00e1 tr\u1ecb mua h\u00e0ng trung b\u00ecnh v\u1edbi t\u1ea7n su\u1ea5t mua h\u00e0ng trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u1ea5y. Sau \u0111\u00f3, b\u1ea1n ti\u1ebfp t\u1ee5c t\u00ecm t\u00edch c\u1ee7a tu\u1ed5i th\u1ecd trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng. \n<\/p>\n\n\n\n<p>\n  C\u00f4ng th\u1ee9c:\n<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng = Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng x Tu\u1ed5i th\u1ecd trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong>\n<\/p>\n\n\n\n<p>\n  Trong \u0111\u00f3: <em>Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng = Gi\u00e1 tr\u1ecb mua h\u00e0ng trung b\u00ecnh x T\u1ea7n su\u1ea5t mua h\u00e0ng trung b\u00ecnh<\/em>.\n<\/p>\n\n\n\n<h3 id=\"Nh\u00e0_ti\u1ebfp_th\u1ecb_mi\u1ec5n_ph\u00ed\"><a id=\"post-6902-_nhd9urun3tuh\"><\/a><strong>Nh\u00e0 ti\u1ebfp th\u1ecb mi\u1ec5n ph\u00ed<\/strong><\/h3>\n\n\n\n<p>\n  Tr\u00ean th\u1ef1c t\u1ebf, gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mang l\u1ea1i c\u00f2n cao h\u01a1n gi\u00e1 tr\u1ecb mua h\u00e0ng c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, n\u1ebfu h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i  s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xung quanh. \n<\/p>\n\n\n\n<p>\n  Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 tin c\u1eady h\u01a1n. Khi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \n<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-6902-6.png\" alt=\"the-nao-la-khach-hang-hien-tai\" class=\"wp-image-6913\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>\n  Nh\u00ecn chung, \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p quan t\u00e2m v\u00e0 ch\u00fa tr\u1ecdng nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean, b\u1ea1n \u0111\u00e3 gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc \u201cTh\u1ebf n\u00e0o l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i?\u201d c\u0169ng nh\u01b0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y mang l\u1ea1i cho doanh nghi\u1ec7p. \u0110\u1eebng qu\u00ean theo d\u00f5i nh\u1eefng b\u00e0i vi\u1ebft ti\u1ebfp theo c\u1ee7a Tino Group \u0111\u1ec3 t\u00edch l\u0169y th\u00eam c\u00e1c th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-6902-_sxykumclq4bm\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1673229597229\" class=\"rank-math-list-item\">\n<h3 id=\"N\u00ean_d\u00f9ng_ph\u1ea7n_m\u1ec1m_CRM_\u0111\u1ec3_qu\u1ea3n_l\u00fd_kh\u00e1ch_h\u00e0ng_kh\u00f4ng?\">N\u00ean d\u00f9ng ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u1ee7a th\u1eddi \u0111\u1ea1i v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, th\u1eddi gian qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM. V\u1edbi ph\u1ea7n m\u1ec1m, b\u1ea1n s\u1ebd l\u01b0u tr\u1eef l\u1ea1i to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673229605268\" class=\"rank-math-list-item\">\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_n\u1ed9i_b\u1ed9_l\u00e0_g\u00ec?Kh\u00e1ch_h\u00e0ng_n\u1ed9i_b\u1ed9_l\u00e0_g\u00ec?\">Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec?Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh nghi\u1ec7p. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 c\u00e1c c\u00e1n b\u1ed9 c\u00f4ng nh\u00e2n vi\u00ean, ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c v\u00e0 h\u01b0\u1edfng l\u1ee3i \u00edch t\u1eeb doanh nghi\u1ec7p. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 c\u00f2n l\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, c\u1ed5 \u0111\u00f4ng,&#8230;, \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673229617284\" class=\"rank-math-list-item\">\n<h3 id=\"Ch\u0103m_s\u00f3c_kh\u00e1ch_h\u00e0ng_hi\u1ec7n_t\u1ea1i_t\u1ed1n_nhi\u1ec1u_chi_ph\u00ed_kh\u00f4ng?\">Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i t\u1ed1n nhi\u1ec1u chi ph\u00ed kh\u00f4ng?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>M\u1ed9t s\u1ed1 chi ph\u00ed doanh nghi\u1ec7p c\u1ea7n chi khi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 chi\u1ebft kh\u1ea5u, qu\u00e0 t\u1eb7ng, ph\u00ed cam k\u1ebft, s\u1eeda ch\u1eefa trong th\u1eddi gian b\u1ea3o h\u00e0nh, b\u1ea3o tr\u00ec, chi ph\u00ed g\u1ecdi \u0111i\u1ec7n,&#8230; T\u00f9y v\u00e0o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 quy m\u00f4 doanh nghi\u1ec7p, kho\u1ea3n chi ph\u00ed n\u00e0y s\u1ebd kh\u00e1c nhau. Tuy nhi\u00ean, chi ph\u00ed ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ch\u1eafc ch\u1eafn \u00edt h\u01a1n so v\u1edbi chi ph\u00ed d\u00e0nh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673229634168\" class=\"rank-math-list-item\">\n<h3 id=\"Tham_kh\u1ea3o_\u00fd_ki\u1ebfn_c\u1ee7a_kh\u00e1ch_h\u00e0ng_b\u1eb1ng_c\u00e1ch_n\u00e0o?\">Tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch n\u00e0o?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi m\u1eabu kh\u1ea3o s\u00e1t, xin \u00fd ki\u1ebfn, \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng qua pop-up tr\u00ean c\u00e1c website, bi\u1ec3u m\u1eabu, Email, h\u1ec7 th\u1ed1ng chatbot,&#8230;<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>\n  M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng<a href=\"https:\/\/tino.vn\/blog\/\"> li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c<a href=\"https:\/\/www.facebook.com\/tino.com.vn\" rel=\"nofollow noopener\" target=\"_blank\"> Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n<p>\n  Tinh g\u1ecdn quy tr\u00ecnh &#8211; ch\u1ea1m \u0111\u1ec9nh doanh thu &#8211; Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n<p><strong>C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u1ee5 s\u1edf ch\u00ednh: L17-11, T\u1ea7ng 17, T\u00f2a nh\u00e0 Vincom Center, S\u1ed1 72 L\u00ea Th\u00e1nh T\u00f4n, Ph\u01b0\u1eddng B\u1ebfn Ngh\u00e9, Qu\u1eadn 1, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/li>\n\n\n\n<li>T\u1ed5ng \u0111\u00e0i mi\u1ec5n ph\u00ed: 1800 6734<\/li>\n\n\n\n<li>Email: info@tino.org<\/li>\n\n\n\n<li>Website: <a href=\"https:\/\/tino.vn\/blog\/\">www.tino.org<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sai l\u1ea7m nghi\u00eam tr\u1ecdng nh\u1ea5t c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p l\u00e0 d\u1ec5 b\u1ecb \u201ccu\u1ed1n\u201d v\u00e0o qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 qu\u00ean r\u1eb1ng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t \u0111ang ng\u1ed3i tr\u01b0\u1edbc m\u1eb7t m\u00ecnh. H\u1ecd ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p b\u1ea1n trong su\u1ed1t th\u1eddi [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":6903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[7355],"class_list":["post-111445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111445"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111445\/revisions"}],"predecessor-version":[{"id":114465,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111445\/revisions\/114465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/6903"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}