{"id":111529,"date":"2024-07-19T06:24:00","date_gmt":"2024-07-18T23:24:00","guid":{"rendered":"https:\/\/tino.org\/?p=7477"},"modified":"2025-06-11T15:23:03","modified_gmt":"2025-06-11T08:23:03","slug":"du-bao-nhu-cau-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/du-bao-nhu-cau-la-gi\/","title":{"rendered":"D\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 g\u00ec? 5 ph\u01b0\u01a1ng ph\u00e1p & 6 lo\u1ea1i d\u1ef1 b\u00e1o nhu c\u1ea7u ph\u1ed5 bi\u1ebfn"},"content":{"rendered":"\n\n\n

B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 bi\u1ebft tr\u01b0\u1edbc nhu c\u1ea7u \u0111\u00f3 s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac d\u1ef1 b\u00e1o nhu c\u1ea7u ph\u00e1t huy t\u00e1c d\u1ee5ng. V\u1eady ch\u00ednh x\u00e1c d\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 g\u00ec? C\u00f3 bao nhi\u00eau lo\u1ea1i d\u1ef1 b\u00e1o nhu c\u1ea7u ph\u1ed5 bi\u1ebfn? \u0110\u00e2u l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u hi\u1ec7u qu\u1ea3? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Tino Group s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p to\u00e0n b\u1ed9 th\u1eafc m\u1eafc v\u1ec1 d\u1ef1 b\u00e1o nhu c\u1ea7u. M\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u ngay nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>D\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

D\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 qu\u00e1 tr\u00ecnh \u01b0\u1edbc t\u00ednh nhu c\u1ea7u t\u01b0\u01a1ng lai cho m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. D\u1ef1a v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mu\u1ed1n mua trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu d\u1ef1 b\u00e1o qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd g\u1eb7p t\u00ecnh tr\u1ea1ng t\u1ed3n kho d\u01b0 th\u1eeba ho\u1eb7c thi\u1ebfu h\u1ee5t s\u1ea3n ph\u1ea9m.<\/p>\n\n\n

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\"khai-niem-du-bao-nhu-cau\"
Kh\u00e1i ni\u1ec7m d\u1ef1 b\u00e1o nhu c\u1ea7u<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>6 lo\u1ea1i d\u1ef1 b\u00e1o nhu c\u1ea7u ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n\n\n\n

Hi\u1ec7n t\u1ea1i, c\u00f3 6 lo\u1ea1i d\u1ef1 b\u00e1o<\/a> nhu c\u1ea7u ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay, \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean \u00e1p d\u1ee5ng.<\/p>\n\n\n\n

<\/a>#1. D\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ee5 \u0111\u1ed9ng (Passive demand forecasting)<\/strong><\/h3>\n\n\n\n

D\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ee5 \u0111\u1ed9ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n nh\u1ea5t. V\u1edbi lo\u1ea1i d\u1ef1 b\u00e1o n\u00e0y, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00e1n h\u00e0ng t\u1eeb qu\u00e1 kh\u1ee9 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n cho t\u01b0\u01a1ng lai. \u0110\u1ec3 so s\u00e1nh ch\u00ednh x\u00e1c, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f9ng m\u00f9a \u0111\u1ec3 d\u1ef1 b\u00e1o cho m\u00f9a s\u1eafp t\u1edbi. V\u1eady n\u00ean, lo\u1ea1i d\u1ef1 b\u00e1o n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a v\u1ee5. D\u1ef1 b\u00e1o th\u1ee5 \u0111\u1ed9ng ch\u1ec9 th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 khi doanh nghi\u1ec7p c\u00f3 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng chu\u1ea9n x\u00e1c. Ngo\u00e0i ra, \u0111\u00e2y c\u0169ng l\u00e0 m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn \u1ed5n \u0111\u1ecbnh thay v\u00ec t\u0103ng tr\u01b0\u1edfng. \u0110\u00f3 l\u00e0 d\u1ef1 b\u00e1o th\u1ee5 \u0111\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3 \u0111\u1ecbnh doanh s\u1ed1 n\u0103m nay s\u1ebd x\u1ea5p x\u1ec9 doanh s\u1ed1 n\u0103m ngo\u00e1i. So v\u1edbi c\u00e1c lo\u1ea1i d\u1ef1 b\u00e1o kh\u00e1c, d\u1ef1 b\u00e1o th\u1ee5 \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n h\u01a1n nhi\u1ec1u. V\u00ec lo\u1ea1i d\u1ef1 b\u00e1o n\u00e0y kh\u00f4ng y\u00eau c\u1ea7u s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea hay nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng kinh t\u1ebf ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em> M\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb qu\u1ea7n \u00e1o theo m\u00f9a s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a n\u0103m tr\u01b0\u1edbc \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u cho n\u0103m sau. N\u1ebfu h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c 10.000 \u00e1o kho\u00e1c v\u00e0o m\u00f9a \u0111\u00f4ng n\u0103m ngo\u00e1i, h\u1ecd s\u1ebd d\u1ef1 b\u00e1o b\u00e1n \u0111\u01b0\u1ee3c x\u1ea5p x\u1ec9 10.000 \u00e1o kho\u00e1c cho m\u00f9a \u0111\u00f4ng n\u0103m nay, v\u1edbi \u0111i\u1ec1u ki\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c kh\u00f4ng thay \u0111\u1ed5i.<\/p>\n\n\n\n

<\/a>#2. D\u1ef1 b\u00e1o nhu c\u1ea7u ch\u1ee7 \u0111\u1ed9ng (Active demand forecasting)<\/strong><\/h3>\n\n\n\n

N\u1ebfu doanh nghi\u1ec7p \u0111ang trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ho\u1eb7c m\u1edbi th\u00e0nh l\u1eadp, d\u1ef1 b\u00e1o nhu c\u1ea7u ch\u1ee7 \u0111\u1ed9ng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. M\u00f4 h\u00ecnh d\u1ef1 b\u00e1o ch\u1ee7 \u0111\u1ed9ng s\u1ebd d\u1ef1a tr\u00ean vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn d\u1ecbch marketing v\u00e0 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng. D\u1ef1 b\u00e1o ch\u1ee7 \u0111\u1ed9ng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 tri\u1ec3n v\u1ecdng kinh t\u1ebf, d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh h\u00e0ng, ti\u1ebft ki\u1ec7m chi ph\u00ed d\u1ef1 ki\u1ebfn t\u1eeb hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng. V\u1eady n\u00ean, nh\u1eefng c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 \u00edt d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u b\u00ean ngo\u00e0i \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3 \u0111\u1ecbnh.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em> M\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 m\u1edbi ra m\u1eaft s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. H\u1ecd s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd v\u00e0 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u. C\u00f4ng ty xem x\u00e9t tri\u1ec3n v\u1ecdng kinh t\u1ebf v\u00e0 d\u1ef1 \u0111o\u00e1n r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i trong n\u0103m t\u1edbi do s\u1ef1 gia t\u0103ng qu\u1ea3ng c\u00e1o v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

<\/a>#3. D\u1ef1 b\u00e1o ng\u1eafn h\u1ea1n (Short-term projections)<\/strong><\/h3>\n\n\n\n

D\u1ef1 b\u00e1o nhu c\u1ea7u ng\u1eafn h\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o 3 \u0111\u1ebfn 12 th\u00e1ng t\u1edbi. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u00f9 h\u1ee3p cho vi\u1ec7c qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng just-in-time (cung \u1ee9ng k\u1ecbp th\u1eddi). Nh\u00ecn v\u00e0o d\u1ef1 b\u00e1o ng\u1eafn h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1 b\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00e1n h\u00e0ng theo th\u1eddi gian th\u1ef1c. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n ph\u1ea3n \u1ee9ng nhanh v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u kh\u00e1ch h\u00e0ng. N\u1ebfu doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i, vi\u1ec7c hi\u1ec3u nhu c\u1ea7u ng\u1eafn h\u1ea1n r\u1ea5t quan tr\u1ecdng. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, d\u1ef1 b\u00e1o ng\u1eafn h\u1ea1n ch\u1ec9 l\u00e0 m\u1ea3nh gh\u00e9p nh\u1ecf trong m\u1ed9t b\u1ee9c tranh l\u1edbn. V\u00ec v\u1eady, n\u1ebfu mu\u1ed1n d\u1ef1 \u0111o\u00e1n xa h\u01a1n, b\u1ea1n v\u1eabn c\u1ea7n c\u00e1c d\u1ef1 b\u00e1o nhu c\u1ea7u trung ho\u1eb7c d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/em>: M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a ba th\u00e1ng tr\u01b0\u1edbc \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u cho ba th\u00e1ng ti\u1ebfp theo. N\u1ebfu h\u1ecd th\u1ea5y r\u1eb1ng nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y t\u0103ng m\u1ea1nh v\u00e0o m\u00f9a h\u00e8, h\u1ecd s\u1ebd t\u0103ng s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m n\u00e0y cho th\u00e1ng s\u00e1u, b\u1ea3y v\u00e0 t\u00e1m.<\/p>\n\n\n\n

<\/a>#4. D\u1ef1 b\u00e1o d\u00e0i h\u1ea1n (Long-term projections)<\/strong><\/h3>\n\n\n\n

D\u1ef1 b\u00e1o d\u00e0i h\u1ea1n \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n cho 1 \u0111\u1ebfn 4 n\u0103m t\u1edbi. M\u00f4 h\u00ecnh d\u1ef1 b\u00e1o n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh h\u00ecnh qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, d\u1ef1 b\u00e1o d\u00e0i h\u1ea1n v\u1eabn ph\u1ea7n n\u00e0o \u0111\u00f3 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o c\u00e1c d\u1ef1 \u0111o\u00e1n trong t\u01b0\u01a1ng lai. D\u1ef1 b\u00e1o d\u00e0i h\u1ea1n \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t l\u1ed9 tr\u00ecnh. Khi s\u1eed d\u1ee5ng d\u1ef1 b\u00e1o n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch marketing<\/a>, \u0111\u1ea7u t\u01b0 v\u1ed1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i cung \u1ee9ng. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb h\u00e0nh trang cho nh\u1eefng nhu c\u1ea7u m\u1edbi trong t\u01b0\u01a1ng lai. Lu\u00f4n trong t\u01b0 th\u1ebf s\u1eb5n s\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em>M\u1ed9t c\u00f4ng ty \u00f4 t\u00f4 l\u1edbn l\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u1ea7u t\u01b0 d\u1ef1a tr\u00ean d\u1ef1 b\u00e1o nhu c\u1ea7u trong b\u1ed1n n\u0103m t\u1edbi. H\u1ecd ph\u00e2n t\u00edch xu h\u01b0\u1edbng s\u1eed d\u1ee5ng xe \u0111i\u1ec7n v\u00e0 d\u1ef1 \u0111o\u00e1n r\u1eb1ng doanh s\u1ed1 b\u00e1n xe \u0111i\u1ec7n s\u1ebd t\u0103ng l\u00ean g\u1ea5p ba trong b\u1ed1n n\u0103m t\u1edbi. C\u00f4ng ty l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t xe \u0111i\u1ec7n v\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng s\u1ea1c \u0111i\u1ec7n.<\/p>\n\n\n

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\"cac-loai-du-bao-nhu-cau-pho-bien\"
C\u00e1c lo\u1ea1i d\u1ef1 b\u00e1o nhu c\u1ea7u ph\u1ed5 bi\u1ebfn<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#5. D\u1ef1 b\u00e1o v\u0129 m\u00f4 b\u00ean ngo\u00e0i (External macro forecasting)<\/strong><\/h3>\n\n\n\n

So v\u1edbi c\u00e1c d\u1ef1 b\u00e1o tr\u00ean, lo\u1ea1i d\u1ef1 b\u00e1o n\u00e0y s\u1ebd k\u1ebft h\u1ee3p c\u00e1c xu h\u01b0\u1edbng trong n\u1ec1n kinh t\u1ebf l\u1edbn h\u01a1n. D\u1ef1 b\u00e1o v\u0129 m\u00f4 b\u00ean ngo\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4. B\u00ean c\u1ea1nh \u0111\u00f3, lo\u1ea1i d\u1ef1 b\u00e1o n\u00e0y c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh thay v\u00ec m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, vi\u1ec7c xem x\u00e9t c\u00e1c l\u1ef1c l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft cho c\u00e1c d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. D\u1ef1 b\u00e1o v\u0129 m\u00f4 b\u00ean ngo\u00e0i c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a nguy\u00ean li\u1ec7u th\u00f4, c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chu\u1ed7i cung \u1ee9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em>M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t th\u00e9p ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf nh\u01b0 gi\u00e1 nguy\u00ean li\u1ec7u th\u00f4, t\u00ecnh h\u00ecnh x\u00e2y d\u1ef1ng to\u00e0n c\u1ea7u v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u th\u00e9p trong n\u0103m n\u0103m t\u1edbi. H\u1ecd ph\u00e1t hi\u1ec7n r\u1eb1ng vi\u1ec7c t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u1edf c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n s\u1ebd l\u00e0m t\u0103ng nhu c\u1ea7u th\u00e9p l\u00ean 20% trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n\n\n\n

<\/a>#6. D\u1ef1 b\u00e1o n\u1ed9i b\u1ed9 doanh nghi\u1ec7p (Internal business forecasting)<\/strong><\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 h\u1ea1n ch\u1ebf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9. N\u1ebfu d\u1ef1 b\u00e1o cho r\u1eb1ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i, li\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 kh\u00f4ng? D\u1ef1 b\u00e1o nhu c\u1ea7u kinh doanh n\u1ed9i b\u1ed9 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n

Lo\u1ea1i d\u1ef1 b\u00e1o n\u00e0y s\u1ebd ph\u00e1t hi\u1ec7n ra nh\u1eefng h\u1ea1n ch\u1ebf c\u00f3 th\u1ec3 l\u00e0m ch\u1eadm s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng khu v\u1ef1c ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c trong t\u1ed5 ch\u1ee9c. M\u00f4 h\u00ecnh d\u1ef1 b\u00e1o n\u00e0y khai th\u00e1c v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau, nh\u01b0 t\u00e0i ch\u00ednh doanh nghi\u1ec7p, ti\u1ec1n m\u1eb7t c\u00f3 s\u1eb5n, bi\u00ean l\u1ee3i nhu\u1eadn, ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i cung \u1ee9ng v\u00e0 nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n. D\u1ef1 b\u00e1o nhu c\u1ea7u kinh doanh n\u1ed9i b\u1ed9 l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c d\u1ef1 b\u00e1o th\u1ef1c t\u1ebf. Th\u1eadm ch\u00ed, lo\u1ea1i d\u1ef1 b\u00e1o n\u00e0y c\u00f2n ch\u1ec9 ra nh\u1eefng khu v\u1ef1c m\u00e0 b\u1ea1n c\u1ea7n t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em>M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t gi\u00e0y th\u1ec3 thao d\u1ef1 b\u00e1o nhu c\u1ea7u s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i trong hai n\u0103m t\u1edbi. H\u1ecd xem x\u00e9t n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t hi\u1ec7n t\u1ea1i, kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh, v\u00e0 nh\u00e2n s\u1ef1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u n\u00e0y hay kh\u00f4ng. H\u1ecd ph\u00e1t hi\u1ec7n r\u1eb1ng c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o m\u00e1y m\u00f3c v\u00e0 tuy\u1ec3n d\u1ee5ng th\u00eam nh\u00e2n vi\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng s\u1ea3n l\u01b0\u1ee3ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u d\u1ef1 b\u00e1o.<\/p>\n\n\n\n

<\/a>5 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u hi\u1ec7u qu\u1ea3 d\u00e0nh cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n

<\/a>Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o xu h\u01b0\u1edbng (Trend Projection)<\/strong><\/h3>\n\n\n\n

Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o xu h\u01b0\u1edbng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00e1n h\u00e0ng trong qu\u00e1 kh\u1ee9 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n doanh s\u1ed1 \u1edf t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c quan nh\u1ea5t. \u0110\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ef1 b\u00e1o t\u01b0\u01a1ng lai \u0111\u1ec3 t\u00ednh \u0111\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng b\u1ea5t th\u01b0\u1eddng trong l\u1ecbch s\u1eed. V\u00ed d\u1ee5, n\u1ebfu n\u0103m tr\u01b0\u1edbc, nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u0103ng \u0111\u1ed9t bi\u1ebfn sau khi ra m\u1eaft tr\u00ean m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh th\u00ec n\u0103m nay ch\u01b0a ch\u1eafc \u0111\u00e3 v\u1eady. Th\u1ebf n\u00ean, b\u1ea1n c\u1ea7n l\u01b0u \u00fd nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea5t th\u01b0\u1eddng n\u00e0y khi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o theo xu h\u01b0\u1edbng.<\/p>\n\n\n\n

<\/a>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research)<\/strong><\/h3>\n\n\n\n

D\u1ef1 b\u00e1o nhu c\u1ea7u d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng. D\u00f9 t\u1ed1n nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c \u0111\u1ec3 g\u1eedi kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch, nh\u01b0ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u1ea1i cho ra nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch m\u00e0 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9 kh\u00f3 th\u1ec3 n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c ho\u1eb7c theo \u0111\u1ecbnh k\u1ef3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Th\u00f4ng qua kh\u1ea3o s\u00e1t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing t\u01b0\u01a1ng lai. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c c\u00f4ng ty tr\u1ebb \u0111ang trong giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>T\u1ed5ng h\u1ee3p \u00fd ki\u1ebfn \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng (Sales force composite)<\/strong><\/h3>\n\n\n\n

Ph\u01b0\u01a1ng ph\u00e1p t\u1ed5ng h\u1ee3p \u00fd ki\u1ebfn \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1eb7t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0o v\u1ecb tr\u00ed then ch\u1ed1t. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb nh\u00f3m b\u00e1n h\u00e0ng \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 ghi nh\u1eadn y\u00eau c\u1ea7u. Do \u0111\u00f3, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n cung c\u1ea5p d\u1eef li\u1ec7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m vfa ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp h\u1ee3p \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f9ng c\u00e1c qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u1ec3 c\u00f9ng nhau ph\u00e1t tri\u1ec3n d\u1ef1 b\u00e1o.<\/p>\n\n\n\n

<\/a>Ph\u01b0\u01a1ng ph\u00e1p Delphi (Delphi method)<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u \u0111\u1ecbnh t\u00ednh, t\u1eadn d\u1ee5ng \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia v\u1ec1 th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p Delphi \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia ucar c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o nhu c\u1ea7u b\u00ean ngo\u00e0i v\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n.<\/p>\n\n\n

\n
\"cac-phuong-phap-du-bao-nhu-cau\"
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u ph\u01b0\u01a1ng ph\u00e1p Delphi, doanh nghi\u1ec7p s\u1ebd g\u1eedi m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi cho c\u00e1c nh\u00f3m chuy\u00ean gia d\u1ef1 b\u00e1o nhu c\u1ea7u. Sau \u0111\u00f3, doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c t\u1ea1o ra m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb v\u00f2ng \u0111\u1ea7u ti\u00ean v\u00e0 chia s\u1ebb cho nh\u00f3m chuy\u00ean gia. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i qua nhi\u1ec1u v\u00f2ng li\u00ean ti\u1ebfp. Nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi s\u1ebd kh\u00f4ng b\u1ecb ti\u1ebft l\u1ed9 danh t\u00ednh. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ed9 c\u00e2u tr\u1ea3 l\u1eddi ti\u1ebfp theo. Ph\u01b0\u01a1ng ph\u00e1p Delphi ho\u00e0n th\u00e0nh khi c\u1ea3 nh\u00f3m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn.<\/p>\n\n\n\n

V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n kh\u00e1c nhau. Doanh nghi\u1ec7p kh\u00f4ng ti\u1ebft l\u1ed9 danh t\u00ednh c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00ean h\u1ecd s\u1ebd th\u1eb3ng th\u1eafn n\u00eau l\u00ean suy ngh\u0129 c\u1ee7a m\u00ecnh. V\u00e0 do kh\u00f4ng c\u00f3 cu\u1ed9c th\u1ea3o lu\u1eadn tr\u1ef1c ti\u1ebfp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1eddi b\u1ea5t k\u1ef3 chuy\u00ean gia n\u00e0o \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u v\u00e0o nh\u00f3m tr\u1ea3 l\u1eddi cho m\u00ecnh. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p m\u1ed7i ng\u01b0\u1eddi trong nh\u00f3m c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m l\u1eabn nhau. K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng m\u00e0 doanh nghi\u1ec7p thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd l\u00e0 nh\u1eefng th\u00f4ng tin nh\u1ea5t qu\u00e1n v\u00e0 chu\u1ea9n x\u00e1c nh\u1ea5t.<\/p>\n\n\n\n

<\/a>Ph\u01b0\u01a1ng ph\u00e1p kinh t\u1ebf l\u01b0\u1ee3ng (Econometric)<\/strong><\/h3>\n\n\n\n

Khi \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 t\u00ednh to\u00e1n ph\u1ee9c t\u1ea1p. Ph\u01b0\u01a1ng ph\u00e1p kinh t\u1ebf l\u01b0\u1ee3ng l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u1edbi th\u00f4ng tin v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u. D\u1ef1a v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t c\u00f4ng th\u1ee9c to\u00e1n h\u1ecdc \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u kinh t\u1ebf l\u01b0\u1ee3ng d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 d\u1ef1 b\u00e1o m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng th\u00f4ng tin tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 d\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o hi\u1ec7u qu\u1ea3. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n

T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n

    \n
  1. Jake Rheude. (2023, 15 December). Demand Forecasting: Types, Methods, and Examples<\/em>. Redstagfulfillment.com. https:\/\/redstagfulfillment.com\/what-is-demand-forecasting\/<\/li>\n\n\n\n
  2. Salesforce Staft. (2024, March 19). What is Demand forecasting?<\/em>. Salesforce.com. https:\/\/www.salesforce.com\/ap\/blog\/what-is-demand-forecasting\/<\/li>\n<\/ol>\n\n\n\n

    <\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
    \n
    \n
    \n

    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 vai tr\u00f2 g\u00ec trong d\u1ef1 b\u00e1o nhu c\u1ea7u?<\/strong><\/h3>\n
    \n\n

    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p d\u1eef li\u1ec7u t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp ho\u1eb7c \u0111ang m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Ph\u01b0\u01a1ng ph\u00e1p n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p nh\u1ecf?<\/strong><\/h3>\n
    \n\n

    \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf, ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o th\u1ee5 \u0111\u1ed9ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean do \u0111\u01a1n gi\u1ea3n, kh\u00f4ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n l\u1ef1c. Tuy nhi\u00ean, t\u00f9y v\u00e0o t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 b\u00e1o xu h\u01b0\u1edbng?<\/strong><\/h3>\n
    \n\n

    D\u1ef1 b\u00e1o xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng l\u1ecbch s\u1eed v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ef1 b\u00e1o t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean nh\u1eefng bi\u1ebfn \u0111\u1ed9ng b\u1ea5t th\u01b0\u1eddng. V\u00ed d\u1ee5, lo\u1ea1i tr\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n kh\u00f4ng l\u1eb7p l\u1ea1i ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m bi\u1ebfn d\u1ea1ng d\u1eef li\u1ec7u.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn d\u1ef1 b\u00e1o nhu c\u1ea7u?<\/strong><\/h3>\n
    \n\n

    C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf b\u00ean ngo\u00e0i nh\u01b0 t\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t, t\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p, thu nh\u1eadp c\u00e1 nh\u00e2n v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p kinh t\u1ebf l\u01b0\u1ee3ng gi\u00fap doanh nghi\u1ec7p t\u00ednh \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y trong d\u1ef1 b\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    <\/h3>\n","protected":false},"excerpt":{"rendered":"

    B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 bi\u1ebft tr\u01b0\u1edbc nhu c\u1ea7u \u0111\u00f3 s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac d\u1ef1 b\u00e1o nhu c\u1ea7u ph\u00e1t huy t\u00e1c d\u1ee5ng. V\u1eady ch\u00ednh x\u00e1c d\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 g\u00ec? C\u00f3 bao nhi\u00eau lo\u1ea1i d\u1ef1 […]<\/p>\n","protected":false},"author":24,"featured_media":7491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[7355],"class_list":["post-111529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111529"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111529\/revisions"}],"predecessor-version":[{"id":114373,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111529\/revisions\/114373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/7491"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}