<\/a>Above the line l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nTheo b\u00e0i vi\u1ebft \u201cUnderstanding Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL) Marketing<\/em><\/a>\u201d c\u1ee7a Ravinder Bharti, Above the line \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ebfn l\u01b0\u1ee3ng l\u1edbn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 thi\u1ebft l\u1eadp v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n![\"khai-niem-above-the-line\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7432-2.png\" "\\"\\"")
Kh\u00e1i ni\u1ec7m Above the line<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nV\u1ec1 c\u01a1 b\u1ea3n, Above the line (vi\u1ebft t\u1eaft l\u00e0 ATL, t\u1ea1m d\u1ecbch: ti\u1ebfp th\u1ecb tr\u00ean \u0111\u01b0\u1eddng d\u00e2y)<\/em> l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ho\u1eb7c qu\u1ea3ng c\u00e1o kh\u00f4ng nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Thay v\u00e0o \u0111\u00f3, chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. ATL ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb lu\u00f4n di\u1ec5n ra (Always-on marketing).<\/p>\n\n\n\nV\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 ATL:<\/p>\n\n\n\n
\n- Qu\u1ea3ng c\u00e1o tr\u00ean TV.<\/li>\n\n\n\n
- B\u1ea3ng hi\u1ec7u ngo\u00e0i tr\u1eddi.<\/li>\n\n\n\n
- Qu\u1ea3ng c\u00e1o tr\u00ean radio.<\/li>\n\n\n\n
- Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed.<\/li>\n<\/ul>\n\n\n\n
ATL gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 qua c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1c. M\u1ed9t trong nh\u1eefng l\u00fd do ATL \u0111\u01b0\u1ee3c \u01b0a th\u00edch l\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng x\u00e2m ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng v\u1eabn ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, tinh t\u1ebf.<\/p>\n\n\n\n
<\/a>3 l\u1ee3i \u00edch c\u1ee7a Above the line (ATL) trong Marketing<\/strong><\/h2>\n\n\n\nAbove the line l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, bi\u1ebfn gi\u1ea5c m\u01a1 c\u1ee7a doanh nghi\u1ec7p th\u00e0nh hi\u1ec7n th\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 l\u1ee3i \u00edch<\/a> l\u1edbn nh\u1ea5t m\u00e0 ATL mang l\u1ea1i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<\/a>N\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\nM\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a ATL Marketing l\u00e0 t\u1ea1o d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, ATL gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft. Nh\u1edd s\u1ef1 hi\u1ec7n di\u1ec7n r\u1ed9ng kh\u1eafp n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em> Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Coca-Cola trong m\u00f9a h\u00e8 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh vui t\u01b0\u01a1i, \u00e2m thanh s\u1ed1ng \u0111\u1ed9ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 ni\u1ec1m vui v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i. C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean TV c\u0169ng nh\u01b0 c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u01b0\u1eddng.<\/p>\n\n\n\n<\/a>Ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn<\/strong><\/h3>\n\n\n\nC\u00e1c chi\u1ebfn d\u1ecbch ATL \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn. Khi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, doanh nghi\u1ec7p s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
V\u00ed d\u1ee5: <\/em>Khi Apple<\/a> ra m\u1eaft iPhone m\u1edbi, h\u1ecd th\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0 b\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn tr\u00ean th\u1ebf gi\u1edbi. Nh\u1edd \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi gian ng\u1eafn. Th\u1eadm ch\u00ed, Apple c\u00f2n th\u00e0nh c\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n![\"loi-ich-cua-atl-trong-marketing\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7432-3.png\" "\\"\\"")
L\u1ee3i \u00edch c\u1ee7a ATL trong Marketing<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>K\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\nTruy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, nh\u1ea5t l\u00e0 truy\u1ec1n h\u00ecnh v\u00e0 radio t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1n gi\u1ea3 th\u00f4ng qua c\u00e2u chuy\u1ec7n, h\u00ecnh \u1ea3nh \u00e2m thanh. Nh\u1eefng k\u1ebft n\u1ed1i n\u00e0y \u0111\u1eb7c bi\u1ec7t tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em> Qu\u1ea3ng c\u00e1o c\u1ee7a Thai Airways th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n x\u00fac \u0111\u1ed9ng v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, k\u1ebft h\u1ee3p c\u00f9ng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 \u00e2m nh\u1ea1c nh\u1eb9 nh\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 t\u0103ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<\/a>4 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n\n\n\nATL l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t. \u0110\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ATL t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 ph\u01b0\u01a1ng ph\u00e1p<\/a> ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<\/a>#1. Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh<\/strong><\/h3>\n\n\n\nQu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a ti\u1ebfp th\u1ecb ATL. V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 \u1edf nhi\u1ec1u \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u00f9ng mi\u1ec1n,…, kh\u00e1c nhau, qu\u1ea3ng c\u00e1o TV gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c k\u1ef3 cao. Nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 gi\u1eefa \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o tr\u00ean TV gi\u00fap t\u0103ng \u0111\u1ed9 h\u1ea5p d\u1eabn, d\u1ec5 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i h\u1ea1ng sang c\u00f3 th\u1ec3 ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh trong gi\u1edd v\u00e0ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe h\u01a1i.<\/p>\n\n\n\n<\/a>#2. Qu\u1ea3ng c\u00e1o tr\u00ean radio<\/strong><\/h3>\n\n\n\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o tr\u00ean radio c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi nghe \u1edf nhi\u1ec1u khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau. Qu\u1ea3ng c\u00e1o radio hi\u1ec7u qu\u1ea3 v\u00ec c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi nghe qua c\u00e1c th\u00f4ng \u0111i\u1ec7p \u00e2m thanh \u00fd ngh\u0129a, gi\u00e0u c\u1ea3m x\u00fac.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc t\u0103ng l\u1ef1c ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o radio v\u00e0 s\u1eed d\u1ee5ng \u00e2m thanh s\u00f4i \u0111\u1ed9ng, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n c\u1ea3m h\u1ee9ng, \u0111\u00e1nh v\u00e0o s\u1ef1 n\u0103ng \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n![\"cac-phuong-phap-tiep-thi-dai-chung-pho-bien\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7432-4.png\" "\\"\\"")
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang ph\u1ed5 bi\u1ebfn<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>#3. Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed<\/strong><\/h3>\n\n\n\nB\u00e1o ch\u00ed v\u00e0 t\u1ea1p ch\u00ed l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng in \u1ea5n truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ATL Marketing. V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i tr\u00ean ph\u1ea1m vi c\u1ea3 n\u01b0\u1edbc, b\u00e1o ch\u00ed gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3. Trong khi \u0111\u00f3, t\u1ea1p ch\u00ed cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0ng v\u1eabn ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn.<\/p>\n\n\n\n
V\u00ed d\u1ee5: <\/em>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m cao c\u1ea5p \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u1ea1p ch\u00ed th\u1eddi trang uy t\u00edn, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u00e0m \u0111\u1eb9p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/p>\n\n\n\n<\/a>#4. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h3>\n\n\n\nQu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00f4ng qua c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o, b\u0103ng r\u00f4n, \u00e1p ph\u00edch \u0111\u1eb7t \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd di chuy\u1ec3n ho\u1eb7c tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng ng\u00e0y.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em> M\u1ed9t chu\u1ed7i nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh \u0111\u1eb7t bi\u1ec3n qu\u1ea3ng c\u00e1o c\u1ee1 l\u1edbn t\u1ea1i c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng ch\u00ednh, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111ang di chuy\u1ec3n b\u1eb1ng \u00f4 t\u00f4 v\u00e0 c\u00f3 nhu c\u1ea7u t\u00ecm \u0111i\u1ec3m \u0103n u\u1ed1ng nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n<\/a>5 c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ATL Marketing hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\nATL Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn ATL Marketing hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 sau.<\/p>\n\n\n\n
<\/a>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\nTr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch ATL, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n\n- M\u1ee5c ti\u00eau:<\/strong> T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa m\u1edbi ra m\u1eaft.<\/li>\n\n\n\n
- C\u00e1ch th\u1ee9c: <\/strong>Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0o khung gi\u1edd ho\u1ea1t h\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb em v\u00e0 ph\u1ee5 huynh.<\/li>\n<\/ul>\n\n\n\n
<\/a>L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\nV\u1edbi ALT Marketing, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, nh\u01b0 TV, radio, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi,… Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, nh\u01b0 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n\n- \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: Ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, n\u0103ng \u0111\u1ed9ng.<\/li>\n\n\n\n
- K\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p: M\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o video tr\u00ean Youtube.<\/li>\n<\/ul>\n\n\n\n
![\"5-cach-ap-dung-chien-luoc-atl-marketing\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7432-5.png\" "\\"\\"")
5 c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ATL Marketing<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p thu h\u00fat<\/strong><\/h3>\n\n\n\nTh\u00f4ng \u0111i\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ATL Marketing. V\u00ec v\u1eady, th\u00f4ng \u0111i\u1ec7p c\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, d\u1ec5 nh\u1edb v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video, \u00e2m nh\u1ea1c h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n\n- Th\u00f4ng \u0111i\u1ec7p: <\/strong>\u201cN\u0103ng l\u01b0\u1ee3ng cho cu\u1ed9c s\u1ed1ng m\u1edbi\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc t\u0103ng l\u1ef1c.<\/li>\n\n\n\n
- H\u00ecnh \u1ea3nh: <\/strong>Nh\u1eefng b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao v\u00e0 gi\u1ea3i tr\u00ed.<\/li>\n<\/ul>\n\n\n\n
<\/a>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\nSau khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch ATL Marketing, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0: l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i,…<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n\n- Theo d\u00f5i l\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o tr\u00ean TV.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch l\u01b0\u1ee3ng truy c\u1eadp website sau khi ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n
<\/a>K\u1ebft h\u1ee3p ATL v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c<\/strong><\/h3>\n\n\n\n\u0110\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p ATL Marketing v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c, nh\u01b0 Digital Marketing, Content Marketing, PR,… Vi\u1ec7c k\u1ebft h\u1ee3p \u0111a k\u00eanh s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau, t\u1ea1o hi\u1ec7u \u1ee9ng c\u1ed9ng h\u01b0\u1edfng v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n
V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n\n\n- K\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o tr\u00ean TV v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n
- S\u1eed d\u1ee5ng Influencer Marketing \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, Above the line c\u00f2n l\u00e0 gi\u1ea3i ph\u00e1p m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 Above the line l\u00e0 g\u00ec. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- DSM. What is above the line and below the line advertising?<\/em>. Digitalschoolofmarketing.com. https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-above-the-line-and-below-the-line-advertising\/<\/li>\n\n\n\n
- Emily Stewart-Wooler. (2023, Aug 01). What is the difference between Above The Line and Below The Line marketing<\/em>. The-escape.co.uk. https:\/\/www.the-escape.co.uk\/insights\/what-is-the-difference-between-ATL-and-BTL<\/li>\n\n\n\n
- Blend. What is Above the Line and Below the Line Marketing<\/em>. Blendcommerce.com. https:\/\/blendcommerce.com\/blogs\/shopify\/above-the-line-below-the-line-marketing#:~:text=Above%20the%20line%20marketing%2C%20also,Radio<\/li>\n\n\n\n
- Ravinder Bharti. (2024, May 26). Understanding Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL) Marketing<\/em>. Linkedin.com. https:\/\/www.linkedin.com\/pulse\/understanding-above-line-atl-below-btl-through-ttl-marketing-bharti-ecguf\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nChi ph\u00ed cho ATL th\u01b0\u1eddng cao kh\u00f4ng?<\/strong><\/h3>\n\n\nC\u00e2u tr\u1ea3 l\u1eddi l\u00e0: \u201cC\u00f3!\u201d. Chi ph\u00ed cho c\u00e1c chi\u1ebfn d\u1ecbch ATL, nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh th\u01b0\u1eddng r\u1ea5t cao do quy m\u00f4 l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p.<\/p>\n\n<\/div>\n<\/div>\n
\nATL c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i kh\u00f4ng?<\/strong><\/h3>\n\n\nT\u1ea5t nhi\u00ean l\u00e0 c\u00f3! ATL gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i v\u00e0 t\u1ea1o s\u1ef1 quen thu\u1ed9c cho kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nATL ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p n\u00e0o?<\/strong><\/h3>\n\n\nATL th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn ho\u1eb7c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang mu\u1ed1n t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c m\u1ea1nh m\u1ebd. Tuy nhi\u00ean, n\u1ebfu c\u00f3 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n
\nV\u00ec sao qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u1ea1i hi\u1ec7u qu\u1ea3 trong ATL?<\/strong><\/h3>\n\n\nQu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd nh\u1edd h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n mu\u1ed1n t\u1ea1o ti\u1ebfng vang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh? Thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n? V\u1eady Above the line ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u d\u00e0nh cho b\u1ea1n. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng Tino Group kh\u00e1m ph\u00e1 Above the […]<\/p>\n","protected":false},"author":24,"featured_media":7450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[7355],"class_list":["post-111534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111534"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111534\/revisions"}],"predecessor-version":[{"id":114377,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111534\/revisions\/114377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/7450"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
V\u1ec1 c\u01a1 b\u1ea3n, Above the line (vi\u1ebft t\u1eaft l\u00e0 ATL, t\u1ea1m d\u1ecbch: ti\u1ebfp th\u1ecb tr\u00ean \u0111\u01b0\u1eddng d\u00e2y)<\/em> l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ho\u1eb7c qu\u1ea3ng c\u00e1o kh\u00f4ng nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Thay v\u00e0o \u0111\u00f3, chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. ATL ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb lu\u00f4n di\u1ec5n ra (Always-on marketing).<\/p>\n\n\n\n V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 ATL:<\/p>\n\n\n\n ATL gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 qua c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1c. M\u1ed9t trong nh\u1eefng l\u00fd do ATL \u0111\u01b0\u1ee3c \u01b0a th\u00edch l\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng x\u00e2m ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng v\u1eabn ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, tinh t\u1ebf.<\/p>\n\n\n\n Above the line l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, bi\u1ebfn gi\u1ea5c m\u01a1 c\u1ee7a doanh nghi\u1ec7p th\u00e0nh hi\u1ec7n th\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 l\u1ee3i \u00edch<\/a> l\u1edbn nh\u1ea5t m\u00e0 ATL mang l\u1ea1i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n M\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a ATL Marketing l\u00e0 t\u1ea1o d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, ATL gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft. Nh\u1edd s\u1ef1 hi\u1ec7n di\u1ec7n r\u1ed9ng kh\u1eafp n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em> Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Coca-Cola trong m\u00f9a h\u00e8 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh vui t\u01b0\u01a1i, \u00e2m thanh s\u1ed1ng \u0111\u1ed9ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 ni\u1ec1m vui v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i. C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean TV c\u0169ng nh\u01b0 c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u01b0\u1eddng.<\/p>\n\n\n\n C\u00e1c chi\u1ebfn d\u1ecbch ATL \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn. Khi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, doanh nghi\u1ec7p s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n V\u00ed d\u1ee5: <\/em>Khi Apple<\/a> ra m\u1eaft iPhone m\u1edbi, h\u1ecd th\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0 b\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn tr\u00ean th\u1ebf gi\u1edbi. Nh\u1edd \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi gian ng\u1eafn. Th\u1eadm ch\u00ed, Apple c\u00f2n th\u00e0nh c\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n Truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, nh\u1ea5t l\u00e0 truy\u1ec1n h\u00ecnh v\u00e0 radio t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1n gi\u1ea3 th\u00f4ng qua c\u00e2u chuy\u1ec7n, h\u00ecnh \u1ea3nh \u00e2m thanh. Nh\u1eefng k\u1ebft n\u1ed1i n\u00e0y \u0111\u1eb7c bi\u1ec7t tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em> Qu\u1ea3ng c\u00e1o c\u1ee7a Thai Airways th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n x\u00fac \u0111\u1ed9ng v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, k\u1ebft h\u1ee3p c\u00f9ng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 \u00e2m nh\u1ea1c nh\u1eb9 nh\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 t\u0103ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n ATL l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t. \u0110\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ATL t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 ph\u01b0\u01a1ng ph\u00e1p<\/a> ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a ti\u1ebfp th\u1ecb ATL. V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 \u1edf nhi\u1ec1u \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u00f9ng mi\u1ec1n,…, kh\u00e1c nhau, qu\u1ea3ng c\u00e1o TV gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c k\u1ef3 cao. Nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 gi\u1eefa \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o tr\u00ean TV gi\u00fap t\u0103ng \u0111\u1ed9 h\u1ea5p d\u1eabn, d\u1ec5 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i h\u1ea1ng sang c\u00f3 th\u1ec3 ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh trong gi\u1edd v\u00e0ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe h\u01a1i.<\/p>\n\n\n\n T\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o tr\u00ean radio c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi nghe \u1edf nhi\u1ec1u khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau. Qu\u1ea3ng c\u00e1o radio hi\u1ec7u qu\u1ea3 v\u00ec c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi nghe qua c\u00e1c th\u00f4ng \u0111i\u1ec7p \u00e2m thanh \u00fd ngh\u0129a, gi\u00e0u c\u1ea3m x\u00fac.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc t\u0103ng l\u1ef1c ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o radio v\u00e0 s\u1eed d\u1ee5ng \u00e2m thanh s\u00f4i \u0111\u1ed9ng, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n c\u1ea3m h\u1ee9ng, \u0111\u00e1nh v\u00e0o s\u1ef1 n\u0103ng \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/p>\n\n\n B\u00e1o ch\u00ed v\u00e0 t\u1ea1p ch\u00ed l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng in \u1ea5n truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ATL Marketing. V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i tr\u00ean ph\u1ea1m vi c\u1ea3 n\u01b0\u1edbc, b\u00e1o ch\u00ed gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3. Trong khi \u0111\u00f3, t\u1ea1p ch\u00ed cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0ng v\u1eabn ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn.<\/p>\n\n\n\n V\u00ed d\u1ee5: <\/em>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m cao c\u1ea5p \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u1ea1p ch\u00ed th\u1eddi trang uy t\u00edn, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u00e0m \u0111\u1eb9p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/p>\n\n\n\n Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00f4ng qua c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o, b\u0103ng r\u00f4n, \u00e1p ph\u00edch \u0111\u1eb7t \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd di chuy\u1ec3n ho\u1eb7c tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng ng\u00e0y.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em> M\u1ed9t chu\u1ed7i nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh \u0111\u1eb7t bi\u1ec3n qu\u1ea3ng c\u00e1o c\u1ee1 l\u1edbn t\u1ea1i c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng ch\u00ednh, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111ang di chuy\u1ec3n b\u1eb1ng \u00f4 t\u00f4 v\u00e0 c\u00f3 nhu c\u1ea7u t\u00ecm \u0111i\u1ec3m \u0103n u\u1ed1ng nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n ATL Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn ATL Marketing hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 sau.<\/p>\n\n\n\n Tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch ATL, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n V\u1edbi ALT Marketing, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, nh\u01b0 TV, radio, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi,… Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, nh\u01b0 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n Th\u00f4ng \u0111i\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ATL Marketing. V\u00ec v\u1eady, th\u00f4ng \u0111i\u1ec7p c\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, d\u1ec5 nh\u1edb v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video, \u00e2m nh\u1ea1c h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n Sau khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch ATL Marketing, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0: l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i,…<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n \u0110\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p ATL Marketing v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c, nh\u01b0 Digital Marketing, Content Marketing, PR,… Vi\u1ec7c k\u1ebft h\u1ee3p \u0111a k\u00eanh s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau, t\u1ea1o hi\u1ec7u \u1ee9ng c\u1ed9ng h\u01b0\u1edfng v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, Above the line c\u00f2n l\u00e0 gi\u1ea3i ph\u00e1p m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 Above the line l\u00e0 g\u00ec. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n C\u00e2u tr\u1ea3 l\u1eddi l\u00e0: \u201cC\u00f3!\u201d. Chi ph\u00ed cho c\u00e1c chi\u1ebfn d\u1ecbch ATL, nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh th\u01b0\u1eddng r\u1ea5t cao do quy m\u00f4 l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p.<\/p>\n\n<\/div>\n<\/div>\n T\u1ea5t nhi\u00ean l\u00e0 c\u00f3! ATL gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i v\u00e0 t\u1ea1o s\u1ef1 quen thu\u1ed9c cho kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n ATL th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn ho\u1eb7c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang mu\u1ed1n t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c m\u1ea1nh m\u1ebd. Tuy nhi\u00ean, n\u1ebfu c\u00f3 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd nh\u1edd h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n B\u1ea1n mu\u1ed1n t\u1ea1o ti\u1ebfng vang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh? Thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n? V\u1eady Above the line ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u d\u00e0nh cho b\u1ea1n. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng Tino Group kh\u00e1m ph\u00e1 Above the […]<\/p>\n","protected":false},"author":24,"featured_media":7450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[7355],"class_list":["post-111534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111534"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111534\/revisions"}],"predecessor-version":[{"id":114377,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111534\/revisions\/114377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/7450"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
<\/a>3 l\u1ee3i \u00edch c\u1ee7a Above the line (ATL) trong Marketing<\/strong><\/h2>\n\n\n\n
<\/a>N\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n
<\/a>Ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn<\/strong><\/h3>\n\n\n\n
<\/a>K\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n
<\/a>4 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n\n\n\n
<\/a>#1. Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh<\/strong><\/h3>\n\n\n\n
<\/a>#2. Qu\u1ea3ng c\u00e1o tr\u00ean radio<\/strong><\/h3>\n\n\n\n
<\/a>#3. Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed<\/strong><\/h3>\n\n\n\n
<\/a>#4. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h3>\n\n\n\n
<\/a>5 c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ATL Marketing hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n
<\/a>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n
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<\/a>L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n
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<\/a>X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p thu h\u00fat<\/strong><\/h3>\n\n\n\n
\n
<\/a>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n
\n
<\/a>K\u1ebft h\u1ee3p ATL v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c<\/strong><\/h3>\n\n\n\n
\n
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<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
Chi ph\u00ed cho ATL th\u01b0\u1eddng cao kh\u00f4ng?<\/strong><\/h3>\n
ATL c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i kh\u00f4ng?<\/strong><\/h3>\n
ATL ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p n\u00e0o?<\/strong><\/h3>\n
V\u00ec sao qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u1ea1i hi\u1ec7u qu\u1ea3 trong ATL?<\/strong><\/h3>\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"