{"id":111571,"date":"2024-07-22T11:06:52","date_gmt":"2024-07-22T04:06:52","guid":{"rendered":"https:\/\/tino.org\/?p=7637"},"modified":"2025-06-11T15:19:40","modified_gmt":"2025-06-11T08:19:40","slug":"tong-doanh-thu-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/tong-doanh-thu-la-gi\/","title":{"rendered":"T\u1ed5ng doanh thu l\u00e0 g\u00ec? C\u00e1ch t\u00ednh t\u1ed5ng doanh thu v\u00e0 3 s\u1ed1 li\u1ec7u c\u1ea7n \u201cquan t\u00e2m \u0111\u1eb7c bi\u1ec7t\u201d"},"content":{"rendered":"\n\n\n

Trong l\u0129nh v\u1ef1c kinh doanh<\/a>, t\u1ed5ng doanh thu \u0111\u00f3ng vai tr\u00f2 nh\u01b0 kim ch\u1ec9 nam d\u1eabn d\u1eaft doanh nghi\u1ec7p chinh ph\u1ee5c th\u00e0nh c\u00f4ng. Hi\u1ec3u r\u00f5 t\u1ed5ng doanh thu l\u00e0 g\u00ec s\u1ebd gi\u00fap b\u1ea1n m\u1edf kho\u00e1 b\u00ed m\u1eadt v\u1ec1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Tino Group s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 t\u1ed5ng doanh thu c\u0169ng nh\u01b0 c\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 n\u00e0y. M\u1eddi b\u1ea1n c\u00f9ng \u0111\u00f3n \u0111\u1ecdc ngay nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>T\u1ed5ng doanh thu l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

T\u1ed5ng doanh thu (Total Revenue<\/strong>) hay doanh thu g\u1ed9p l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra t\u1eeb vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. (Theo Erin Rodrigue trong b\u00e0i vi\u1ebft: \u201c<\/em>What is Total Revenue?<\/em><\/a>\u201d tr\u00ean trang Blog.hubspot.com<\/em>).<\/p>\n\n\n

\n
\"khai-niem-tong-doanh-thu\"
Kh\u00e1i ni\u1ec7m t\u1ed5ng doanh thu<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Th\u00f4ng th\u01b0\u1eddng, ph\u1ea7n l\u1edbn doanh thu \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/a>. Tuy nhi\u00ean, t\u00f9y v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh, doanh thu c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 c\u00e1c kho\u1ea3n \u0111\u00f3ng g\u00f3p, ti\u1ec1n th\u1eafng ki\u1ec7n v\u00e0 c\u1ed5 t\u1ee9c t\u1eeb \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n

V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1ea1o ra h\u1ea7u h\u1ebft doanh thu t\u1eeb vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, c\u1eeda h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra doanh thu t\u1eeb ngu\u1ed3n th\u1ee9 c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ec1n b\u1ed3i th\u01b0\u1eddng t\u1eeb ki\u1ec7n t\u1ee5ng.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u1ed5ng doanh thu \u1edf d\u00f2ng \u0111\u1ea7u ti\u00ean c\u1ee7a b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh. Th\u00f4ng tin n\u00e0y th\u1ec3 hi\u1ec7n t\u1ed5ng doanh thu c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t k\u1ef3 k\u1ebf to\u00e1n c\u1ee5 th\u1ec3 – c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ng, m\u1ed9t qu\u00fd ho\u1eb7c th\u1eadm ch\u00ed m\u1ed9t n\u0103m. Khi m\u1ed9t c\u00f4ng ty c\u00f3 “t\u0103ng tr\u01b0\u1edfng doanh thu”, ngh\u0129a l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c doanh thu c\u1ee7a h\u1ecd \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n

T\u1ed5ng doanh thu c\u00e0ng cao, doanh nghi\u1ec7p c\u00e0ng t\u1ea1o ra nhi\u1ec1u doanh thu t\u1eeb ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n. Nh\u01b0ng n\u1ebfu con s\u1ed1 n\u00e0y gi\u1ea3m, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb ho\u1eb7c m\u00f4 h\u00ecnh gi\u00e1 c\u1ea3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

<\/a>V\u00ec sao t\u1ed5ng doanh thu l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/strong><\/h2>\n\n\n\n

T\u1ed5ng doanh thu quan tr\u1ecdng l\u00e0 th\u01b0\u1edbc \u0111o gi\u00fap x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Ch\u1ec9 s\u1ed1 n\u00e0y cho th\u1ea5y s\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c t\u1ea1o ra tr\u01b0\u1edbc khi tr\u1eeb b\u1ea5t k\u1ef3 chi ph\u00ed ho\u1eb7c kh\u1ea5u tr\u1eeb n\u00e0o. D\u1ef1a v\u00e0o t\u1ed5ng doanh thu, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n t\u1eeb vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m\/cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Hi\u1ec3u v\u00e0 theo d\u00f5i t\u1ed5ng doanh thu l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 l\u00fd do<\/a> v\u00ec sao t\u1ed5ng doanh thu l\u1ea1i quan tr\u1ecdng.<\/p>\n\n\n\n

<\/a>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh<\/strong><\/h3>\n\n\n\n

T\u1ed5ng doanh thu l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 marketing c\u1ee7a m\u00ecnh. N\u1ebfu t\u1ed5ng doanh thu t\u0103ng, \u0111\u00e2y s\u1ebd l\u00e0 d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

<\/a>C\u01a1 s\u1edf \u0111\u00e1nh gi\u00e1 t\u00e0i ch\u00ednh<\/strong><\/h3>\n\n\n\n

T\u1ed5ng doanh thu cung c\u1ea5p th\u00f4ng tin v\u1ec1 quy m\u00f4 v\u00e0 ph\u1ea1m vi c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh v\u1ec1 \u0111\u1ea7u t\u01b0, m\u1edf r\u1ed9ng ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n

\n
\"tam-quan-trong-cua-tong-doanh-thu\"
T\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1ed5ng doanh thu<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

<\/a>Th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n<\/strong><\/h3>\n\n\n\n

T\u0103ng tr\u01b0\u1edfng t\u1ed5ng doanh thu th\u01b0\u1eddng \u0111i \u0111\u00f4i v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. T\u1ed5ng doanh thu cho ph\u00e9p b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 v\u00e0 thu h\u00fat nh\u00e2n t\u00e0i gi\u1ecfi.<\/p>\n\n\n\n

<\/a>H\u00ecnh th\u00e0nh c\u01a1 s\u1edf cho l\u1ee3i nhu\u1eadn<\/strong><\/h3>\n\n\n\n

T\u1ed5ng doanh thu l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ecbnh h\u00ecnh l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. Khi hi\u1ec3u r\u00f5 c\u00e1c ngu\u1ed3n g\u1ed1c, xu h\u01b0\u1edbng c\u1ee7a t\u1ed5ng doanh thu, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n\n\n\n

<\/a>C\u00f4ng th\u1ee9c v\u00e0 c\u00e1ch t\u00ednh t\u1ed5ng doanh thu<\/strong><\/h2>\n\n\n\n

T\u1ed5ng doanh thu \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu trong vi\u1ec7c ph\u00e2n t\u00edch d\u00f2ng ti\u1ec1n c\u1ee7a doanh nghi\u1ec7p. Ch\u1ec9 s\u1ed1 n\u00e0y mang \u0111\u1ebfn cho b\u1ea1n c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u1ed5ng thu nh\u1eadp do doanh nghi\u1ec7p t\u1ea1o ra trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh t\u1ed5ng doanh thu kh\u00e1 \u0111\u01a1n gi\u1ea3n. Tuy nhi\u00ean, t\u00f9y v\u00e0o t\u1eebng m\u00f4 h\u00ecnh kinh doanh, m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p khi t\u00ednh t\u1ed5ng doanh thu s\u1ebd kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 c\u00e1ch t\u00ednh c\u01a1 b\u1ea3n.<\/p>\n\n\n\n

<\/a>C\u00e1ch 1: C\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n<\/strong><\/h3>\n\n\n\n

T\u1ed5ng doanh thu = Doanh thu \u0111\u1ecbnh k\u1ef3 h\u1eb1ng th\u00e1ng (MRR) + Doanh thu kh\u00f4ng \u0111\u1ecbnh k\u1ef3<\/strong><\/p>\n\n\n\n

Trong \u0111\u00f3:<\/p>\n\n\n\n