{"id":111575,"date":"2024-07-22T19:07:00","date_gmt":"2024-07-22T12:07:00","guid":{"rendered":"https:\/\/tino.org\/?p=7656"},"modified":"2025-06-11T15:19:40","modified_gmt":"2025-06-11T08:19:40","slug":"customer-base-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/customer-base-la-gi\/","title":{"rendered":"Customer Base l\u00e0 g\u00ec? 4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u00e0 8 tips gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n Customer Base"},"content":{"rendered":"\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p><strong>N\u1ebfu mu\u1ed1n doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng, b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u Customer Base l\u00e0 g\u00ec. Kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng, Customer Base c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng <a href=\"https:\/\/tino.vn\/blog\/chien-luoc-marketing-cua-apple\/\" target=\"_blank\" data-type=\"post\" data-id=\"5750\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> hi\u1ec7u qu\u1ea3, t\u0103ng tr\u01b0\u1edfng doanh thu. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Tino Group s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Customer Base c\u0169ng c\u00e1ch x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. M\u1eddi b\u1ea1n c\u00f9ng theo d\u00f5i ngay nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"Customer_Base_l\u00e0_g\u00ec?\"><a id=\"post-7656-_p7v42ki971qd\"><\/a><strong>Customer Base l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Customer Base (t\u1ea1m d\u1ecbch: <em>C\u01a1 s\u1edf kh\u00e1ch h\u00e0ng<\/em>) l\u00e0 nh\u00f3m ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p. Tu\u1ef3 v\u00e0o ng\u00e0nh ngh\u1ec1, Customer Base c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nh\u00f3m c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean <a href=\"https:\/\/tino.vn\/blog\/tam-quan-trong-cua-khach-hang-doi-voi-doanh-nghiep\/\" target=\"_blank\" data-type=\"post\" data-id=\"4770\" rel=\"noreferrer noopener\">h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7656-2.jpg\" alt=\"khai-niem-customer-base\" class=\"wp-image-7659\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Kh\u00e1i ni\u1ec7m Customer Base<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh Customer Base \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nhi\u1ec1u nh\u1ea5t v\u00e0 d\u1ef1a v\u00e0o doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i. Nh\u1eadn di\u1ec7n \u0111\u00fang Customer Base s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 Marketing, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Trong Customer Base, c\u00f3 m\u1ed9t nh\u00f3m nh\u1ecf g\u1ecdi l\u00e0 \u201cInstalled Customer Base\u201d. \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang \u1edf m\u1ed9t giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, kh\u00e1c bi\u1ec7t so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a Customer Base.<\/p>\n\n\n\n<h2 id=\"6_nh\u00f3m_kh\u00e1ch_h\u00e0ng_trong_Customer_Base\"><a id=\"post-7656-_ar898t51v17a\"><\/a><strong>6 nh\u00f3m kh\u00e1ch h\u00e0ng trong Customer Base<\/strong><\/h2>\n\n\n\n<p>Customer Base c\u1ee7a m\u1ed9t doanh nghi\u1ec7p bao g\u1ed3m nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0<a href=\"https:\/\/dovetail.com\/customer-research\/what-is-a-customer-base\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 6 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh<\/a>.<\/p>\n\n\n\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_ti\u1ec1m_n\u0103ng\"><a id=\"post-7656-_9l5m6td9mld6\"><\/a><strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e3 mua t\u1eeb n\u01a1i kh\u00e1c. H\u1ecd c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n thay v\u00ec mua t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00ec v\u1eady, n\u00ean bao g\u1ed3m h\u1ecd v\u00e0o c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_m\u1edbi\"><a id=\"post-7656-_1pnlmz92v02e\"><\/a><strong>Kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng v\u1eeba mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u1eb7c l\u1ea7n \u0111\u1ea7u ti\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. Khi h\u1ecd ho\u00e0n t\u1ea5t m\u1ed9t giao d\u1ecbch mua, th\u1ec3 hi\u1ec7n nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_trung_th\u00e0nh_v\u00e0_kh\u00e1ch_h\u00e0ng_quay_l\u1ea1i\"><a id=\"post-7656-_eq4ojgqw0cgp\"><\/a><strong>Kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 kh\u00e1ch h\u00e0ng quay l\u1ea1i<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty. H\u1ecd th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7c d\u00f9 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng mua t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 b\u1ea1n cung c\u1ea5p, nh\u01b0ng n\u1ebfu b\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd mua l\u00e0 r\u1ea5t cao. Nh\u00f3m n\u00e0y c\u0169ng gi\u00fap ti\u1ebfp th\u1ecb c\u00f4ng ty th\u00f4ng qua c\u00e1c \u0111\u1ec1 xu\u1ea5t truy\u1ec1n mi\u1ec7ng, \u0111\u00e1nh gi\u00e1 vi\u1ebft v\u00e0 th\u1ea3o lu\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7656-3.jpg\" alt=\"cac-nhom-khach-hang-trong-customer-base\" class=\"wp-image-7661\" title=\"\"><figcaption class=\"wp-element-caption\"><em>C\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng trong Customer Base<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_c\u00f3_gi\u00e1_tr\u1ecb_v\u00f2ng_\u0111\u1eddi_th\u1ea5p\"><a id=\"post-7656-_a99gow7k8jlb\"><\/a><strong>Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi th\u1ea5p<\/strong><\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV) l\u00e0 \u01b0\u1edbc t\u00ednh v\u1ec1 doanh thu trung b\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra trong su\u1ed1t th\u1eddi gian l\u00e0 kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi th\u1ea5p mua s\u1ea3n ph\u1ea9m t\u1eeb b\u1ea1n th\u1ec9nh tho\u1ea3ng ho\u1eb7c, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd, h\u1ecd \u0111\u0103ng k\u00fd g\u00f3i c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p nh\u1ea5t. D\u00f9 \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m &#8220;th\u1ea5p&#8221;, h\u1ecd v\u1eabn \u0111\u00f3ng g\u00f3p v\u00e0o ngu\u1ed3n thu c\u1ee7a c\u00f4ng ty v\u00e0 khi \u0111\u01b0\u1ee3c t\u00edch l\u0169y, c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o doanh thu cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_c\u0169\"><a id=\"post-7656-_8zqexv2yy9ce\"><\/a><strong>Kh\u00e1ch h\u00e0ng c\u0169<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ng\u1eebng mua h\u00e0ng t\u1eeb b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn gi\u1edbi h\u1ea1n nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, ho\u1eb7c t\u00ecnh hu\u1ed1ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 thay \u0111\u1ed5i. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n b\u00e1n \u0111\u1ed3 ch\u01a1i cho tr\u1ebb em t\u1eeb 3-10 tu\u1ed5i, khi tr\u1ebb l\u1edbn h\u01a1n 10 tu\u1ed5i, ph\u1ee5 huynh s\u1ebd kh\u00f4ng mua \u0111\u1ed3 ch\u01a1i cho \u0111\u1ed9 tu\u1ed5i n\u00e0y n\u1eefa. Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 th\u1ec3 quay l\u1ea1i khi h\u1ecd c\u00f3 ch\u00e1u. N\u1ebfu nhi\u1ec1u kh\u00e1ch h\u00e0ng r\u1eddi \u0111i, h\u00e3y \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ec3 xem \u0111i\u1ec1u g\u00ec \u0111\u00e3 thay \u0111\u1ed5i l\u00e0m \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 id=\"Kh\u00e1ch_h\u00e0ng_&#8220;Butterfly&#8221;\"><a id=\"post-7656-_51xrpwjx0xdd\"><\/a><strong>Kh\u00e1ch h\u00e0ng &#8220;Butterfly&#8221;<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 tin t\u01b0\u1edfng v\u00e0o s\u1ef1 trung th\u00e0nh c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u00ec h\u1ecd th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u00ecm ki\u1ebfm \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t ho\u1eb7c s\u1eed d\u1ee5ng nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch c\u00e1 nh\u00e2n. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y kh\u00f4ng mua h\u00e0ng v\u00ec h\u1ecd k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 v\u00ec b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. D\u00f9 h\u1ecd c\u00f3 th\u1ec3 mua m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb c\u00f4ng ty b\u1ea1n, nh\u01b0ng s\u1ebd mua c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan t\u1eeb n\u01a1i kh\u00e1c n\u1ebfu c\u00f3 l\u1ee3i v\u1ec1 gi\u00e1 c\u1ea3 ho\u1eb7c s\u1eb5n c\u00f3.<\/p>\n\n\n\n<h2 id=\"4_b\u01b0\u1edbc_x\u00e2y_d\u1ef1ng_Customer_Base_hi\u1ec7u_qu\u1ea3\"><a id=\"post-7656-_e7gh60r8qq4e\"><\/a><strong>4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Customer Base hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n<h3 id=\"X\u00e1c_\u0111\u1ecbnh_th\u1ecb_tr\u01b0\u1eddng_m\u1ee5c_ti\u00eau\"><a id=\"post-7656-_uox3be7st1ws\"><\/a><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cao nh\u1ea5t. B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n g\u00ec \u0111\u1ec3 thu h\u00fat h\u1ecd v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi kh\u1ea3o s\u00e1t, nh\u00f3m t\u1eadp trung v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi mua h\u00e0ng. Quan s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. X\u00e1c \u0111\u1ecbnh c\u00e1ch c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 xem li\u1ec7u c\u00f3 b\u1ea5t k\u1ef3 khu v\u1ef1c n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111ang b\u1ecb ph\u1ee5c v\u1ee5 k\u00e9m.<\/p>\n\n\n\n<h3 id=\"Ph\u00e2n_t\u00edch_c\u01a1_s\u1edf_kh\u00e1ch_h\u00e0ng_hi\u1ec7n_t\u1ea1i\"><a id=\"post-7656-_djlrtk34x2bd\"><\/a><strong>Ph\u00e2n t\u00edch c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h3>\n\n\n\n<p>Xem x\u00e9t th\u00f4ng tin kh\u00e1ch h\u00e0ng trong ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng. Sau \u0111\u00f3, t\u1ea1o m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung n\u00e0o?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7656-4.jpg\" alt=\"cac-buoc-xay-dung-customer-base\" class=\"wp-image-7663\" title=\"\"><figcaption class=\"wp-element-caption\"><em>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Customer Base<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>C\u00f9ng v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng CRM, h\u00e3y kh\u1ea3o s\u00e1t nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t c\u1ee7a b\u1ea1n. Nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec? S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o thu h\u00fat h\u1ecd nh\u1ea5t? Ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch gi\u00fap ngu\u1ed3n d\u1eef li\u1ec7u nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng. T\u1ed5ng h\u1ee3p nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t t\u00e0i nguy\u00ean, nh\u01b0 t\u00e0i li\u1ec7u ho\u1eb7c b\u1ea3ng t\u00ednh.<\/p>\n\n\n\n<h3 id=\"Xem_x\u00e9t_c\u01a1_s\u1edf_kh\u00e1ch_h\u00e0ng_c\u1ee7a_\u0111\u1ed1i_th\u1ee7_c\u1ea1nh_tranh\"><a id=\"post-7656-_ddcps4mvkcck\"><\/a><strong>Xem x\u00e9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 so s\u00e1nh v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. C\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n ch\u01b0a ti\u1ebfp c\u1eadn m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn kh\u00f4ng? Li\u1ec7u c\u00f3 \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n theo \u0111u\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 kh\u00f4ng?<\/p>\n\n\n\n<h3 id=\"L\u1eadp_h\u1ed3_s\u01a1_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7656-_ld53v7lr1zyy\"><\/a><strong>L\u1eadp h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng th\u00f4ng tin b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng ti\u00eau bi\u1ec3u &#8211; m\u1ed9t h\u1ed3 s\u01a1 b\u00e1n h\u01b0 c\u1ea5u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. T\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi khi xem x\u00e9t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1edbi. H\u1ed3 s\u01a1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t \u0111i\u1ec3m tham chi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn m\u1edbi n\u00e0o s\u1ebd h\u1ea5p d\u1eabn nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00e0y \u0111ang t\u00ecm ki\u1ebfm. V\u00e0 n\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, h\u00e3y t\u1ea1o nhi\u1ec1u kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>H\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb t\u1ed5ng qu\u00e1t \u0111\u1ebfn r\u1ea5t chi ti\u1ebft. C\u00e1c th\u00f4ng tin ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u00e2n kh\u1ea9u h\u1ecdc: tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp<\/li>\n\n\n\n<li>T\u00e2m l\u00fd h\u1ecdc: \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, gi\u00e1 tr\u1ecb, l\u1ed1i s\u1ed1ng<\/li>\n\n\n\n<li>H\u00e0nh vi: m\u00f4 h\u00ecnh mua h\u00e0ng v\u00e0 th\u00f3i quen chi ti\u00eau<\/li>\n<\/ul>\n\n\n\n<h2 id=\"8_tips_x\u00e2y_d\u1ef1ng_Customer_Base_th\u00e0nh_c\u00f4ng\"><a id=\"post-7656-_o74u1lvafdl7\"><\/a><strong>8 tips x\u00e2y d\u1ef1ng Customer Base th\u00e0nh c\u00f4ng<\/strong><\/h2>\n\n\n\n<p>C\u00f3<a href=\"https:\/\/au.indeed.com\/career-advice\/career-development\/what-is-customer-base\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 8 c\u00e1ch <\/a>gi\u00fap m\u1ed9t doanh nghi\u1ec7p m\u1edf r\u1ed9ng Customer Base c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 id=\"\u01afu_ti\u00ean_d\u1ecbch_v\u1ee5_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7656-_b79bfs9zlf18\"><\/a><strong>\u01afu ti\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Khi c\u1ea3m th\u1ea5y c\u00f4ng ty \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a m\u00ecnh, kh\u00e1ch h\u00e0ng s\u1ebd trung th\u00e0nh h\u01a1n. V\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1ch ph\u1ea3n h\u1ed3i khi\u1ebfu n\u1ea1i c\u0169ng nh\u01b0 l\u1eddi khen c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a, chuy\u00ean nghi\u1ec7p s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c xem tr\u1ecdng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh trong quy\u1ebft \u0111\u1ecbnh quay l\u1ea1i c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi v\u1edbi m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 id=\"T\u0103ng_s\u1ee9c_h\u1ea5p_d\u1eabn_cho_th\u01b0\u01a1ng_hi\u1ec7u\"><a id=\"post-7656-_ts7c6bm18th9\"><\/a><strong>T\u0103ng s\u1ee9c h\u1ea5p d\u1eabn cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng nh\u1eefng \u01b0u \u0111\u00e3i, l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 m\u1edf r\u1ed9ng Customer Base. S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng? Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng n\u00e0o t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c? Sau khi gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 id=\"T\u1ea1o_ph\u1ea7n_th\u01b0\u1edfng_cho_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7656-_yogx01n5ta76\"><\/a><strong>T\u1ea1o ph\u1ea7n th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng t\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra ph\u1ea7n th\u01b0\u1edfng b\u1ed5 sung cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5, nhi\u1ec1u c\u00f4ng ty c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u00e1p d\u1ee5ng cho nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m. Qu\u00e0 t\u1eb7ng c\u00f3 th\u1ec3 l\u00e0 m\u00e3 gi\u1ea3m gi\u00e1, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n ho\u1eb7c qu\u00e0 t\u1eb7ng k\u00e8m.<\/p>\n\n\n\n<h3 id=\"S\u1eed_d\u1ee5ng_c\u00f4ng_c\u1ee5_ch\u0103m_s\u00f3c_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7656-_ydtvwnjqere7\"><\/a><strong>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Hi\u1ec7n nay c\u00f3 h\u00e0ng tr\u0103m c\u00f4ng c\u1ee5 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n tr\u00ean web, t\u1eeb c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u1ebfn c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). V\u1eady n\u00ean, bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c \u201ct\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y\u201d s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 Marketing c\u1ee7a doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 h\u01a1n, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 ban \u0111\u1ea7u v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 nhu c\u1ea7u c\u1ee7a c\u00f4ng ty. \u0110\u1ed3ng th\u1eddi, b\u1ea1n h\u00e3y \u01b0u ti\u00ean m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 nh\u1ea5t \u0111\u1ecbnh, nh\u01b0 ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u00e0 t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 id=\"L\u1eafng_nghe_ph\u1ea3n_h\u1ed3i_t\u1eeb_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7656-_zgbj36yp6zue\"><\/a><strong>L\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu mu\u1ed1n m\u1edf r\u1ed9ng Customer Base, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u1eafng nghe nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00e1 tr\u1ecb v\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00f3 th\u1ec3 n\u00f3i, kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i. V\u00ec v\u1eady, vi\u1ec7c l\u1eafng nghe ph\u1ea3n h\u1ed3i r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n v\u00e0 m\u1edf r\u1ed9ng Customer Base hi\u1ec7n c\u00f3. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o kh\u1ea3o s\u00e1t cho kh\u00e1ch h\u00e0ng, \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 tr\u00ean trang web ho\u1eb7c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty \u0111\u1ec3 xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 id=\"T\u0103ng_kh\u1ea3_n\u0103ng_hi\u1ec3n_th\u1ecb_tr\u1ef1c_tuy\u1ebfn\"><a id=\"post-7656-_k16ttqd2495\"><\/a><strong>T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\n\n\n\n<p>Nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng website \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1ecd mu\u1ed1n. V\u00ec v\u1eady s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t Customer Base l\u1edbn v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n. N\u1ebfu kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu mua s\u1eafm tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t trang web, fanpage tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed1i \u01b0u ho\u00e1 SEO \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. X\u00e2y d\u1ef1ng m\u1ed9t landing page chuy\u00ean nghi\u1ec7p v\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 id=\"C\u00e1_nh\u00e2n_ho\u00e1_quy_tr\u00ecnh_ti\u1ebfp_nh\u1eadn_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7656-_h7kgh49txji2\"><\/a><strong>C\u00e1 nh\u00e2n ho\u00e1 quy tr\u00ecnh ti\u1ebfp nh\u1eadn kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c m\u1edf r\u1ed9ng Customer Base l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp nh\u1eadn kh\u00e1ch h\u00e0ng, n\u01a1i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n b\u1ea1n gi\u1edbi thi\u1ec7u v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 h\u1ecd quay l\u1ea1i doanh nghi\u1ec7p v\u00e0 mua h\u00e0ng l\u1ea7n n\u1eefa. T\u1eadp trung v\u00e0o vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a qu\u00e1 tr\u00ecnh n\u00e0y b\u1eb1ng nh\u1eefng \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n cho kh\u00e1ch h\u00e0ng m\u1edbi, t\u1eebng b\u01b0\u1edbc ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p m\u1ecdi h\u1ed7 tr\u1ee3 m\u00e0 h\u1ecd c\u1ea7n khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t quy tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n v\u00e0 tr\u00e2n tr\u1ecdng.<\/p>\n\n\n\n<h3 id=\"Nh\u00e2n_vi\u00ean_l\u00e0_b\u1ed9_m\u1eb7t_th\u01b0\u01a1ng_hi\u1ec7u\"><a id=\"post-7656-_s2ryb0btml4v\"><\/a><strong>Nh\u00e2n vi\u00ean l\u00e0 b\u1ed9 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Nh\u00e2n vi\u00ean l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho m\u1ed9t doanh nghi\u1ec7p. H\u1ecd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng Customer Base. Tr\u00ean th\u1ef1c t\u1ebf, nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 \u201cb\u1ed9 m\u1eb7t\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 h\u1ecd c\u00f2n l\u00e0 \u201cng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n\u201d cho kh\u00e1ch h\u00e0ng. M\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u ph\u1ea3i bi\u1ebft c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ee5c v\u1ee5 cho doanh nghi\u1ec7p. Ngu\u1ed3n nh\u00e2n s\u1ef1 ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>Trong kinh doanh, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec Customer Base l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng. Qua b\u00e0i vi\u1ebft tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Customer Base c\u0169ng nh\u01b0 c\u00e1ch x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n<p><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dovetail Editorial Team. (2024, February 22). <em>Customer base: Definition, make-up, strategies for growth<\/em>. Dovetail.com. https:\/\/dovetail.com\/customer-research\/what-is-a-customer-base\/<\/li>\n\n\n\n<li>Indeed Editorial Team. (2024, June 19). What Is a Customer Base? Plus How To Grow a Stronger Base. Au.indeed.com. https:\/\/au.indeed.com\/career-advice\/career-development\/what-is-customer-base<\/li>\n\n\n\n<li>Clint Fontanella. (2022, April 28). Customer Base: The Ultimate Guide for 2024. Blog.hubspot.com. https:\/\/blog.hubspot.com\/service\/customer-base<\/li>\n\n\n\n<li>Tara Ramroop, Staff Writer. (2024, May 28). What is a customer base? 9 strategies to build and grow it. Zendesk.com. https:\/\/www.zendesk.com\/blog\/grow-customer-base\/#How%20to%20build%20a%20customer%20base<\/li>\n<\/ol>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-7656-_3ryw7q94da51\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1721615473319\" class=\"rank-math-list-item\">\n<h3 id=\"L\u00e0m_th\u1ebf_n\u00e0o_\u0111\u1ec3_\u0111\u00e1nh_gi\u00e1_hi\u1ec7u_qu\u1ea3_c\u1ee7a_Customer_Base?\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Customer Base?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Customer Base b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch doanh thu t\u1eeb t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 s\u1ef1 gia t\u0103ng trong s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721615479190\" class=\"rank-math-list-item\">\n<h3 id=\"Customer_Base_c\u00f3_th\u1ec3_\u1ea3nh_h\u01b0\u1edfng_\u0111\u1ebfn_chi\u1ebfn_l\u01b0\u1ee3c_ti\u1ebfp_th\u1ecb_nh\u01b0_th\u1ebf_n\u00e0o?\"><strong>Customer Base c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Customer Base quy\u1ebft \u0111\u1ecbnh vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb, n\u1ed9i dung v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721615487471\" class=\"rank-math-list-item\">\n<h3 id=\"T\u1ea1i_sao_ph\u00e2n_t\u00edch_\u0111\u1ed1i_th\u1ee7_khi_x\u00e2y_d\u1ef1ng_Customer_Base_l\u1ea1i_quan_tr\u1ecdng?\"><strong>T\u1ea1i sao ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 khi x\u00e2y d\u1ef1ng Customer Base l\u1ea1i quan tr\u1ecdng?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 gi\u00fap hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u00e3 chi\u1ebfm gi\u1eef, t\u1eeb \u0111\u00f3 t\u00ecm ra c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721615495943\" class=\"rank-math-list-item\">\n<h3 id=\"L\u00e0m_th\u1ebf_n\u00e0o_\u0111\u1ec3_m\u1edf_r\u1ed9ng_Customer_Base?\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1edf r\u1ed9ng Customer Base?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u1ec3 m\u1edf r\u1ed9ng Customer Base, c\u00f4ng ty c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 id=\"\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu mu\u1ed1n doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng, b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u Customer Base l\u00e0 g\u00ec. Kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng, Customer Base c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3, t\u0103ng tr\u01b0\u1edfng doanh thu. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[6559],"class_list":["post-111575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111575"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111575\/revisions"}],"predecessor-version":[{"id":114423,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111575\/revisions\/114423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/7669"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}