{"id":111614,"date":"2024-07-29T14:17:55","date_gmt":"2024-07-29T07:17:55","guid":{"rendered":"https:\/\/tino.org\/?p=7805"},"modified":"2025-06-11T15:19:40","modified_gmt":"2025-06-11T08:19:40","slug":"martech-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/martech-la-gi\/","title":{"rendered":"MarTech l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng MarTech trong kinh doanh"},"content":{"rendered":"\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p><strong>Trong th\u1eddi \u0111\u1ea1i m\u00e0 d\u1eef li\u1ec7u ch\u00ednh l\u00e0 \u201cv\u00e0ng\u201d, MarTech \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t \u201csi\u00eau v\u0169 kh\u00ed\u201d gi\u00fap doanh nghi\u1ec7p chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng. Nh\u1edd MarTech, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 <a href=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/11\/word-image-52.jpeg\" target=\"_blank\" data-type=\"attachment\" data-id=\"5691\" rel=\"noreferrer noopener\">Marketing<\/a>, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 n\u00e2ng t\u1ea7m ph\u00e1t tri\u1ec3n. V\u1eady ch\u00ednh x\u00e1c MarTech l\u00e0 g\u00ec m\u00e0 l\u1ea1i c\u00f3 s\u1ee9c m\u1ea1nh \u0111\u1ebfn th\u1ebf? L\u00e0m th\u1ebf n\u00e0o \u1ee9ng d\u1ee5ng MarTech trong kinh doanh? M\u1eddi b\u1ea1n c\u00f9ng Tino Group t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"MarTech_l\u00e0_g\u00ec?\"><a id=\"post-7805-_5uu75m7fbmb4\"><\/a><strong>MarTech l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>MarTech l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c, th\u1ef1c hi\u1ec7n v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. N\u00f3i \u0111\u01a1n gi\u1ea3n, MarTech l\u00e0 c\u00f4ng ngh\u1ec7 gi\u00fap c\u00e1c Marketers l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. M\u1ed9t \u201cb\u1ed9 s\u01b0u t\u1eadp\u201d c\u00e1c c\u00f4ng ngh\u1ec7 Marketing \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cMarTech Stack\u201d. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u00e1 quy tr\u00ecnh Marketing trong m\u00f4i tr\u01b0\u1eddng \u0111a k\u00eanh, nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n\n\n\n<p>(Theo <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/what-is-martech#:~:text=Martech%2C%20or%20marketing%20technology%2C%20refers,to%20as%20a%20MarTech%20stack.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>What is MarTech? A guide to marketing technology<\/em><\/a> tr\u00ean trang Advertising.amazon.com).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7805-2.png\" alt=\"khai-niem-ve-martech\" class=\"wp-image-7808\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Kh\u00e1i ni\u1ec7m v\u1ec1 Martech<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"\u0110i\u1ec3m_kh\u00e1c_nhau_gi\u1eefa_MarTech_v\u00e0_AdTech\"><a id=\"post-7805-_q56ojow1c231\"><\/a><strong>\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa MarTech v\u00e0 AdTech<\/strong><\/h2>\n\n\n\n<p>MarTech v\u00e0 AdTech \u0111\u1ec1u l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef quan tr\u1ecdng trong l\u0129nh v\u1ef1c Digital Marketing, tuy nhi\u00ean, ch\u00fang l\u1ea1i c\u00f3 nh\u1eefng ch\u1ee9c n\u0103ng v\u00e0 ph\u1ea1m vi \u1ee9ng d\u1ee5ng ri\u00eang bi\u1ec7t. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai kh\u00e1i ni\u1ec7m n\u00e0y, ch\u00fang ta h\u00e3y c\u00f9ng so s\u00e1nh ch\u00fang d\u1ef1a tr\u00ean 5 ti\u00eau ch\u00ed sau.<\/p>\n\n\n\n<h3 id=\"M\u1ee5c_ti\u00eau_ch\u00ednh\"><a id=\"post-7805-_t3u6jtc6h8yr\"><\/a><strong>M\u1ee5c ti\u00eau ch\u00ednh<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><strong>MarTech: <\/strong>MarTech t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra, qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. C\u00e1c c\u00f4ng c\u1ee5 MarTech gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>AdTech: <\/strong>AdTech ch\u1ee7 y\u1ebfu h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c c\u00f4ng c\u1ee5 AdTech gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 id=\"Ph\u1ea1m_vi_\u1ee9ng_d\u1ee5ng\"><a id=\"post-7805-_wh1tf6bj7d6j\"><\/a><strong>Ph\u1ea1m vi \u1ee9ng d\u1ee5ng<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><strong>MarTech: <\/strong>MarTech bao g\u1ed3m nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb, t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (<strong>CRM<\/strong>), t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb (<strong>marketing automation<\/strong>) \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li><strong>AdTech:<\/strong> AdTech gi\u1edbi h\u1ea1n h\u01a1n trong ph\u1ea1m vi c\u1ee5 th\u1ec3, ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (<strong>display ads<\/strong>) v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (<strong>search ads<\/strong>).<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 id=\"C\u00f4ng_c\u1ee5_v\u00e0_n\u1ec1n_t\u1ea3ng\"><a id=\"post-7805-_ba9v73gvcmy6\"><\/a><strong>C\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><strong>MarTech: <\/strong>C\u00e1c c\u00f4ng c\u1ee5 MarTech ph\u1ed5 bi\u1ebfn bao g\u1ed3m ph\u1ea7n m\u1ec1m CRM, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS), c\u00f4ng c\u1ee5 email marketing v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>AdTech:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 AdTech bao g\u1ed3m c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o nh\u01b0 Google Ads, Facebook Ads v\u00e0 c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o kh\u00e1c. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7805-3.png\" alt=\"diem-khac-nhau-giua-martech-va-adtech\" class=\"wp-image-7810\" title=\"\"><figcaption class=\"wp-element-caption\"><em>\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Martech v\u00e0 Adtech<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"Chi\u1ebfn_l\u01b0\u1ee3c_v\u00e0_ti\u1ebfp_c\u1eadn\"><a id=\"post-7805-_sb9x39kw6n01\"><\/a><strong>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ti\u1ebfp c\u1eadn<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MarTech: <\/strong>MarTech h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u00e0i h\u1ea1n, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ed9 c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec s\u1ef1 trung th\u00e0nh c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>AdTech: <\/strong>AdTech h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ngay l\u1eadp t\u1ee9c. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 b\u00e1n h\u00e0ng trong th\u1eddi gian ng\u1eafn.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"Ph\u01b0\u01a1ng_th\u1ee9c_\u0111o_l\u01b0\u1eddng\"><a id=\"post-7805-_uabc763ypljd\"><\/a><strong>Ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MarTech: <\/strong>Hi\u1ec7u qu\u1ea3 c\u1ee7a MarTech \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (<strong>Customer Lifetime Value &#8211; CLV<\/strong>).<\/li>\n\n\n\n<li><strong>AdTech: <\/strong>Hi\u1ec7u qu\u1ea3 c\u1ee7a AdTech \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o (<strong>impressions<\/strong>), t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (<strong>CTR<\/strong>) v\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau (<strong>conversion rate)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MarTech: <\/strong>CRM (v\u00ed d\u1ee5: Salesforce, HubSpot), email marketing (v\u00ed d\u1ee5: MailChimp, ActiveCampaign), SEO (v\u00ed d\u1ee5: Ahrefs, SEMrush), content marketing (v\u00ed d\u1ee5: WordPress, Hootsuite), marketing automation (v\u00ed d\u1ee5: Marketo, Eloqua)<\/li>\n\n\n\n<li><strong>AdTech:<\/strong> DSP (v\u00ed d\u1ee5: AppNexus, The Trade Desk), SSP (v\u00ed d\u1ee5: Google AdX, OpenX), ad network (v\u00ed d\u1ee5: Google AdSense, Facebook Audience Network), social media advertising (v\u00ed d\u1ee5: Facebook Ads, Instagram Ads)<\/li>\n<\/ul>\n\n\n\n<h2 id=\"9_\u1ee9ng_d\u1ee5ng_c\u01a1_b\u1ea3n_c\u1ee7a_MarTech\"><a id=\"post-7805-_z55mpbr086qd\"><\/a><strong>9 \u1ee9ng d\u1ee5ng c\u01a1 b\u1ea3n c\u1ee7a MarTech<\/strong><\/h2>\n\n\n\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 MarTech v\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n c\u1ee7a n\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/what-is-martech\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">9 \u1ee9ng d\u1ee5ng<\/a> c\u01a1 b\u1ea3n c\u1ee7a MarTech.<\/p>\n\n\n\n<h3 id=\"#1._H\u1ec7_th\u1ed1ng_Qu\u1ea3n_l\u00fd_N\u1ed9i_dung_(CMS)\"><a id=\"post-7805-_t20yy64nc75t\"><\/a><strong>#1. H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd N\u1ed9i dung (CMS)<\/strong><\/h3>\n\n\n\n<p>CMS l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed7i c\u00f4ng ty. C\u00f4ng c\u1ee5 n\u00e0y ch\u1ee9a d\u1eef li\u1ec7u website. M\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng CMS n\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 WordPress, c\u00f4ng c\u1ee5 xu\u1ea5t s\u1eafc \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 duy tr\u00ec blog c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h3 id=\"#2._Qu\u1ea3n_l\u00fd_Quan_h\u1ec7_Kh\u00e1ch_h\u00e0ng_(CRM)\"><a id=\"post-7805-_j7wpbrn51zwk\"><\/a><strong>#2. Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM)<\/strong><\/h3>\n\n\n\n<p>CRM l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. Salesforce l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a CRM, cho ph\u00e9p b\u1ea1n t\u1ed5 ch\u1ee9c, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7805-4.png\" alt=\"ung-dung-co-ban-cua-martech\" class=\"wp-image-7812\" style=\"width:704px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><em>\u1ee8ng d\u1ee5ng c\u01a1 b\u1ea3n c\u1ee7a MarTech<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"#3._N\u1ec1n_t\u1ea3ng_Qu\u1ea3n_l\u00fd_D\u1eef_li\u1ec7u_(DMP)\"><a id=\"post-7805-_1n095tfu8vcb\"><\/a><strong>#3. N\u1ec1n t\u1ea3ng Qu\u1ea3n l\u00fd D\u1eef li\u1ec7u (DMP)<\/strong><\/h3>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng DMP \u0111\u1ec3 l\u00e0m cho d\u1eef li\u1ec7u c\u00f4ng ty c\u00f3 s\u1eb5n cho to\u00e0n b\u1ed9 nh\u00f3m ho\u1eb7c ph\u00f2ng ban. Adobe cung c\u1ea5p m\u1ed9t DMP th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 id=\"#4._Qu\u1ea3n_l\u00fd_th\u1ebb_(Tag_Management)\"><a id=\"post-7805-_6ansh4si10sq\"><\/a><strong>#4. Qu\u1ea3n l\u00fd th\u1ebb (Tag Management)<\/strong><\/h3>\n\n\n\n<p>\u1ee8ng d\u1ee5ng qu\u1ea3n l\u00fd th\u1ebb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c remarketing. Google Tag Manager l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t cho vi\u1ec7c qu\u1ea3n l\u00fd th\u1ebb.<\/p>\n\n\n\n<h3 id=\"#5._Ti\u1ebfp_th\u1ecb_d\u1ef1a_tr\u00ean_t\u00e0i_kho\u1ea3n_(ABM)\"><a id=\"post-7805-_q1sf596idnj4\"><\/a><strong>#5. Ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM)<\/strong><\/h3>\n\n\n\n<p>ABM cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng. C\u00f4ng c\u1ee5 n\u00e0y mang l\u1ea1i nh\u1eefng ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb m\u00e0 \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. InsideView v\u00e0 Demandbase l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho \u1ee9ng d\u1ee5ng ABM.<\/p>\n\n\n\n<h3 id=\"#6._N\u1ec1n_t\u1ea3ng_d\u1eef_li\u1ec7u_kh\u00e1ch_h\u00e0ng_(CDP)\"><a id=\"post-7805-_sls3pl35c211\"><\/a><strong>#6. N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP)<\/strong><\/h3>\n\n\n\n<p>CDP thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng ngo\u00e0i chu k\u1ef3 b\u00e1n h\u00e0ng. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<h3 id=\"#7._Qu\u1ea3n_l\u00fd_hi\u1ec7u_su\u1ea5t_ti\u1ebfp_th\u1ecb_(MPM)\"><a id=\"post-7805-_4pbovsakzr52\"><\/a><strong>#7. Qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb (MPM)<\/strong><\/h3>\n\n\n\n<p>Ph\u1ea7n m\u1ec1m MPM gi\u00fap c\u00e1c c\u00f4ng ty ph\u00e2n t\u00edch th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb, \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<h3 id=\"#8._T\u1ed1i_\u01b0u_h\u00f3a_C\u00f4ng_c\u1ee5_T\u00ecm_ki\u1ebfm_(SEO)\"><a id=\"post-7805-_29tji3qaa1ug\"><\/a><strong>#8. T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SEO)<\/strong><\/h3>\n\n\n\n<p>SEO li\u00ean quan \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1, nh\u01b0ng ph\u1ea7n m\u1ec1m MarTech c\u00f3 th\u1ec3 gi\u00fap qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. MarTech gi\u00fap b\u1ea1n theo d\u00f5i x\u1ebfp h\u1ea1ng, x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a m\u1edbi v\u00e0 ki\u1ec3m tra li\u00ean k\u1ebft ng\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 id=\"#9._Ti\u1ebfp_th\u1ecb_qua_Email\"><a id=\"post-7805-_gy2ylnzhxuok\"><\/a><strong>#9. Ti\u1ebfp th\u1ecb qua Email<\/strong><\/h3>\n\n\n\n<p>MarTech c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c email marketing. V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi c\u00e1c email ch\u00e0o m\u1eebng, khuy\u1ebfn m\u1ea1i v\u00e0 nh\u1eafc nh\u1edf gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng MarTech \u0111\u1ec3 gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t email v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 id=\"7_l\u00fd_do_v\u00ec_sao_MarTech_l\u1ea1i_quan_tr\u1ecdng_trong_k\u1ef7_nguy\u00ean_s\u1ed1\"><a id=\"post-7805-_j9odist2iisd\"><\/a><strong>7 l\u00fd do v\u00ec sao MarTech l\u1ea1i quan tr\u1ecdng trong k\u1ef7 nguy\u00ean s\u1ed1<\/strong><\/h2>\n\n\n\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, MarTech \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. C\u00f3 kh\u00f4ng \u00edt th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 d\u00e0nh h\u01a1n <a href=\"https:\/\/martechseries.com\/mts-insights\/staff-writers\/martech-market-worth-34-3-billion-year-50-brands-dont-tools-yet\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">15%<\/a> ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd cho MarTech v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng ng\u00e2n s\u00e1ch n\u00e0y l\u00ean <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/digital-marketing-facts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10%<\/a> trong n\u0103m t\u1edbi. Nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i n\u00e0y cho th\u1ea5y c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb mang \u0111\u1ebfn gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 l\u00fd do v\u00ec sao MarTech l\u1ea1i quan tr\u1ecdng.<\/p>\n\n\n\n<h3 id=\"#1._Hi\u1ec3u_r\u00f5_h\u01a1n_v\u1ec1_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7805-_lyykejjv1dt\"><\/a><strong>#1. Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Trong kinh doanh, kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u0169ng nh\u01b0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Th\u00f4ng qua vi\u1ec7c hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 l\u00e0 nh\u00e0 cung c\u1ea5p l\u00fd t\u01b0\u1edfng. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 MarTech nh\u01b0 EmailMarketingFX gi\u00fap b\u1ea1n thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c thay \u0111\u1ed5i k\u1ecbp th\u1eddi cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 id=\"#2._T\u1ef1_\u0111\u1ed9ng_h\u00f3a_quy_tr\u00ecnh\"><a id=\"post-7805-_ci8ewz5f1ryd\"><\/a><strong>#2. T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh<\/strong><\/h3>\n\n\n\n<p>M\u1ed7i ng\u00e0nh c\u00f4ng nghi\u1ec7p, t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn ti\u1ebfp th\u1ecb, \u0111\u1ec1u d\u1ef1a v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a. B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh t\u1ed1n th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a th\u1eddi gian, c\u00f4ng s\u1ee9c c\u1ee7a \u0111\u1ed9i ng\u0169. V\u00ed d\u1ee5, c\u00f4ng c\u1ee5 MarTech nh\u01b0 CallTrackerFX c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c v\u1ec1 c\u00e1c cu\u1ed9c g\u1ecdi \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a quy tr\u00ecnh n\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u th\u1eddi gian.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7805-5.png\" alt=\"ly-do-vi-sao-marktech-lai-quan-trong\" class=\"wp-image-7814\" title=\"\"><figcaption class=\"wp-element-caption\"><em>L\u00fd do v\u00ec sao MarkTech l\u1ea1i quan tr\u1ecdng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"#3._T\u0103ng_n\u0103ng_su\u1ea5t\"><a id=\"post-7805-_wr7r9x2oekiq\"><\/a><strong>#3. T\u0103ng n\u0103ng su\u1ea5t<\/strong><\/h3>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 nhi\u1ec1u c\u00f4ng ngh\u1ec7 kh\u00e1c trong n\u01a1i l\u00e0m vi\u1ec7c, c\u00e1c \u1ee9ng d\u1ee5ng MarTech gi\u00fap c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m. Khi h\u1ee3p l\u00fd h\u00f3a vi\u1ec7c truy c\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u00e0i li\u1ec7u c\u0169ng nh\u01b0 thu th\u1eadp d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung xem x\u00e9t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u (DMP) gi\u00fap m\u1ecdi ng\u01b0\u1eddi trong nh\u00f3m c\u00f3 th\u1ec3 truy c\u1eadp t\u00e0i li\u1ec7u ngay l\u1eadp t\u1ee9c, lo\u1ea1i b\u1ecf c\u00e1c tr\u00ec ho\u00e3n d\u1ef1 \u00e1n.<\/p>\n\n\n\n<h3 id=\"#4._N\u00e2ng_cao_kh\u1ea3_n\u0103ng_c\u1ea1nh_tranh\"><a id=\"post-7805-_dni09lmxlt2m\"><\/a><strong>#4. N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o t\u00ednh c\u1ea1nh tranh gi\u00fap doanh nghi\u1ec7p gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Khi t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb v\u00e0o k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng, lu\u00f4n c\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng t\u00ednh n\u0103ng b\u1ed5 sung c\u1ee7a MarTech c\u0169ng gi\u00fap b\u1ea1n n\u00e2ng cao t\u00ednh c\u1ea1nh tranh. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 ABM \u0111\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trong chi\u1ebfn d\u1ecbch t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u1ea1o ra k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 s\u1eed d\u1ee5ng MarTech.<\/p>\n\n\n\n<h3 id=\"#5._Mang_l\u1ea1i_k\u1ebft_qu\u1ea3_c\u00e1_nh\u00e2n_ho\u00e1\"><a id=\"post-7805-_uxpuu5b5i2p\"><\/a><strong>#5. Mang l\u1ea1i k\u1ebft qu\u1ea3 c\u00e1 nh\u00e2n ho\u00e1<\/strong><\/h3>\n\n\n\n<p>C\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong ti\u1ebfp th\u1ecb. Khi n\u00f3i \u0111\u1ebfn email marketing, c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 m\u1edf email h\u01a1n 40% v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 10%. V\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 MarketingCloudFX v\u00e0 EmailMarketingFX, b\u1ea1n c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh cho c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai, gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1eeb \u0111\u00f3 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n.<\/p>\n\n\n\n<h3 id=\"#6._Cung_c\u1ea5p_d\u1eef_li\u1ec7u_th\u1ef1c_ti\u1ec5n\"><a id=\"post-7805-_3ds6tc1wzcmn\"><\/a><strong>#6. Cung c\u1ea5p d\u1eef li\u1ec7u th\u1ef1c ti\u1ec5n<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb, vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. V\u1edbi MarTech, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u00e0y. T\u1ed1c \u0111\u1ed9 nh\u1eadn d\u1eef li\u1ec7u c\u1ef1c nhanh nh\u1edd MarTech gi\u00fap b\u1ea1n th\u00edch nghi v\u1edbi c\u00e1c thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a CPC th\u1ea5p c\u00f3 gi\u00e1 tr\u1ecb cao cho chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 id=\"#7._C\u1ea3i_thi\u1ec7n_k\u1ebft_qu\u1ea3_ti\u1ebfp_th\u1ecb_tr\u1ef1c_tuy\u1ebfn\"><a id=\"post-7805-_4d1uficz48af\"><\/a><strong>#7. C\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a MarTech l\u00e0 k\u1ebft qu\u1ea3. B\u1eb1ng c\u00e1ch h\u1ee3p l\u00fd h\u00f3a c\u00e1c quy tr\u00ecnh t\u1eeb thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 cho c\u00f4ng ty v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) t\u1eeb c\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn, ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb, MarTech x\u1ee9ng \u0111\u00e1ng l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng gi\u00e1 cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 id=\"B\u00ed_quy\u1ebft_\u1ee9ng_d\u1ee5ng_MarTech_hi\u1ec7u_qu\u1ea3\"><a id=\"post-7805-_m51679n793l5\"><\/a><strong>B\u00ed quy\u1ebft \u1ee9ng d\u1ee5ng MarTech hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng MarTech (MarTech stack) ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 \u1ee9ng d\u1ee5ng MarTech m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 id=\"#1._X\u00e1c_\u0111\u1ecbnh_m\u1ee5c_ti\u00eau_c\u1ee5_th\u1ec3\"><a id=\"post-7805-_aez8bayh2shg\"><\/a>#1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u c\u1ee7a m\u00ecnh. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng hay qu\u1ea3n l\u00fd SEO? Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee5 th\u1ec3 cho vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng MarTech c\u1ee7a m\u00ecnh. H\u00e3y xem x\u00e9t c\u00e1c kh\u00eda c\u1ea1nh sau:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n quy tr\u00ecnh n\u00e0o?<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0o s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 id=\"#2._X\u00e1c_\u0111\u1ecbnh_ng\u00e2n_s\u00e1ch\"><a id=\"post-7805-_dune6u75ayax\"><\/a>#2. X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u th\u00eam c\u00e1c c\u00f4ng c\u1ee5 v\u00e0o h\u1ec7 th\u1ed1ng MarTech, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n quy\u1ebft \u0111\u1ecbnh s\u1ed1 ti\u1ec1n m\u00ecnh mu\u1ed1n chi ti\u00eau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u00ean th\u00eam nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0o v\u00e0o h\u1ec7 th\u1ed1ng. B\u01b0\u1edbc n\u00e0y gi\u00fap b\u1ea1n tr\u00e1nh vi\u1ec7c chi ti\u00eau qu\u00e1 m\u1ee9c v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 id=\"#3._X\u00e1c_\u0111\u1ecbnh_nh\u1eefng_kh\u00f3_kh\u0103n_c\u1ee7a_\u0111\u1ed9i_ng\u0169\"><a id=\"post-7805-_kieb8quheeg2\"><\/a>#3. X\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a \u0111\u1ed9i ng\u0169<\/h3>\n\n\n\n<p>H\u00e3y xem x\u00e9t nh\u1eefng nhi\u1ec7m v\u1ee5 n\u00e0o \u0111ang ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian ho\u1eb7c kh\u00f3 kh\u0103n cho \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y. Khi nh\u1eadn di\u1ec7n r\u00f5 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 \u0111\u1ed9i ng\u0169 g\u1eb7p ph\u1ea3i, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h3 id=\"#4._L\u1ef1a_ch\u1ecdn_c\u00f4ng_ngh\u1ec7_ph\u00f9_h\u1ee3p\"><a id=\"post-7805-_9bgnp4mt7j73\"><\/a>#4. L\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>Ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 MarTech l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p. \u0110\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u01b0u \u0111i\u1ec3m, h\u1ea1n ch\u1ebf c\u1ee7a t\u1eebng c\u00f4ng c\u1ee5. V\u00ec v\u1eady, b\u1ea1n h\u00e3y t\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u00e0 \u0111\u1ea7y \u0111\u1ee7 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7805-6.png\" alt=\"bi-quyet-ung-dung-martech-hieu-qua\" class=\"wp-image-7816\" title=\"\"><figcaption class=\"wp-element-caption\"><em>B\u00ed quy\u1ebft \u1ee9ng d\u1ee5ng MarTech hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"#5._C\u1eadp_nh\u1eadt_c\u00e1c_xu_h\u01b0\u1edbng_MarTech_m\u1edbi_nh\u1ea5t_n\u0103m_2024\"><a id=\"post-7805-_10sr4j256ol1\"><\/a>#5. C\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng MarTech m\u1edbi nh\u1ea5t n\u0103m 2024<\/h3>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u thu\u1eadn l\u1ee3i, b\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng c\u00f4ng c\u1ee5 MarTech t\u1ed1t nh\u1ea5t cho n\u0103m 2024. Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t v\u00e0 ch\u1ecdn ra nh\u1eefng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Nh\u00ecn chung, MarTech ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 ti\u1ebfp th\u1ecb. H\u01a1n h\u1ebft, \u0111\u00e2y c\u00f2n l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong k\u1ef7 nguy\u00ean s\u1ed1. Khi bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 MarTech ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t, hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n<p><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Amazon Ads. <em>What is MarTech? A guide to marketing technology<\/em>. Advertising.amazon.com. https:\/\/advertising.amazon.com\/library\/guides\/what-is-martech<\/li>\n\n\n\n<li>Impact. (2023, May 22). <em>What Is MarTech? And Why is it Important to Your Business?. <\/em>Impactmybiz.com. https:\/\/www.impactmybiz.com\/blog\/what-is-martech\/#martech-investment<\/li>\n\n\n\n<li>Marketing Evolution. (2022, July 20). <em>What is Marketing Technology and Martech?. <\/em>Marketingevolution.com. https:\/\/www.marketingevolution.com\/marketing-essentials\/marketing-technology-martech<\/li>\n\n\n\n<li>Sarah Berry. (2023, Aug 29). <em>What Is Martech? Marketing Technology Definition, Examples, &amp; Benefits<\/em>. webfx.com. https:\/\/www.webfx.com\/blog\/marketing\/what-is-martech\/<\/li>\n<\/ol>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-7805-_5esxtupwitl2\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1721988599716\" class=\"rank-math-list-item\">\n<h3 id=\"MarTech_c\u00f3_\u0111\u1eaft_kh\u00f4ng?\">MarTech c\u00f3 \u0111\u1eaft kh\u00f4ng?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Chi ph\u00ed c\u1ee7a MarTech c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 b\u1ea1n l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean, MarTech c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cao cho doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 Marketing, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721988606510\" class=\"rank-math-list-item\">\n<h3 id=\"L\u00e0m_th\u1ebf_n\u00e0o_\u0111\u1ec3_t\u00edch_h\u1ee3p_MarTech_v\u1edbi_c\u00e1c_h\u1ec7_th\u1ed1ng_kh\u00e1c_trong_doanh_nghi\u1ec7p?\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00edch h\u1ee3p MarTech v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c trong doanh nghi\u1ec7p?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u1ec3 t\u00edch h\u1ee3p MarTech v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c trong doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c API (Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng) ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p. API cho ph\u00e9p c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nhau giao ti\u1ebfp v\u1edbi nhau v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u. C\u00e1c gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p cung c\u1ea5p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nhau m\u00e0 kh\u00f4ng c\u1ea7n vi\u1ebft m\u00e3.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721988615516\" class=\"rank-math-list-item\">\n<h3 id=\"MarTech_l\u00e0_xu_h\u01b0\u1edbng_nh\u1ea5t_th\u1eddi_hay_s\u1ebd_ti\u1ebfp_t\u1ee5c_ph\u00e1t_tri\u1ec3n_trong_t\u01b0\u01a1ng_lai?\">MarTech l\u00e0 xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi hay s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>MarTech kh\u00f4ng ph\u1ea3i l\u00e0 xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi. Tr\u00ean th\u1ef1c t\u1ebf, MarTech l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1edbi nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi n\u1ed5i. MarTech s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai khi c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch m\u1edbi \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 Marketing c\u1ee7a h\u1ecd.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721988628017\" class=\"rank-math-list-item\">\n<h3 id=\"MarTech_c\u00f3_ph\u1ea3i_l\u00e0_l\u1ef1a_ch\u1ecdn_ph\u00f9_h\u1ee3p_cho_t\u1ea5t_c\u1ea3_c\u00e1c_doanh_nghi\u1ec7p?\">MarTech c\u00f3 ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>MarTech c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, b\u1ea5t k\u1ec3 quy m\u00f4 hay ng\u00e0nh ngh\u1ec1. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 id=\"\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i m\u00e0 d\u1eef li\u1ec7u ch\u00ednh l\u00e0 \u201cv\u00e0ng\u201d, MarTech \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t \u201csi\u00eau v\u0169 kh\u00ed\u201d gi\u00fap doanh nghi\u1ec7p chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng. Nh\u1edd MarTech, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 Marketing, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 n\u00e2ng t\u1ea7m ph\u00e1t tri\u1ec3n. V\u1eady ch\u00ednh x\u00e1c MarTech l\u00e0 g\u00ec m\u00e0 l\u1ea1i c\u00f3 s\u1ee9c m\u1ea1nh [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[6559],"class_list":["post-111614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111614"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111614\/revisions"}],"predecessor-version":[{"id":114330,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111614\/revisions\/114330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/7824"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}