{"id":111692,"date":"2024-08-13T12:03:07","date_gmt":"2024-08-13T05:03:07","guid":{"rendered":"https:\/\/tino.org\/?p=8152"},"modified":"2025-06-11T15:15:22","modified_gmt":"2025-06-11T08:15:22","slug":"tinh-cach-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/tinh-cach-thuong-hieu-la-gi\/","title":{"rendered":"T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u g\u00e2y \u1ea5n t\u01b0\u1ee3ng"},"content":{"rendered":"\n\n\n

<\/h1>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u201ct\u00ednh c\u00e1ch\u201d r\u00f5 r\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/a>. Kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng. V\u1eady ch\u00ednh x\u00e1c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u g\u00e2y \u1ea5n t\u01b0\u1ee3ng? V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? M\u1eddi b\u1ea1n c\u00f9ng Tino Group kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed \u1ea9n \u0111\u1eb1ng sau t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Theo b\u00e0i vi\u1ebft: \u201cWhat is a Brand Personality, According to Marketers Who’ve Developed Them\u201d<\/em><\/a> c\u1ee7a Caroline Forsey tr\u00ean trang Blog.Hubspot.com, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality<\/em>) l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, ph\u1ea9m ch\u1ea5t nh\u00e2n c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi.<\/p>\n\n\n

\n
\"khai-niem-tinh-cach-thuong-hieu\"
Kh\u00e1i ni\u1ec7m t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua nh\u1eefng th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb <\/a>t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5, n\u1ebfu t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh, ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n

Nh\u00ecn chung, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

<\/a>4 \u0111\u1eb7c t\u00ednh trong t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

M\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 phong c\u00e1ch s\u1ed1ng m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn. Tuy nhi\u00ean, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u0169ng mang t\u1ea7m nh\u00ecn r\u1ed9ng l\u1edbn h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 \u0111\u1eb7c t\u00ednh t\u1ea1o n\u00ean m\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

<\/a>#1. T\u00ednh r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n

T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng hi\u1ec3u r\u00f5 th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i. V\u00ed d\u1ee5: Jeep l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 m\u1ea1nh m\u1ebd. C\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan, l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111\u1ecba h\u00ecnh hi\u1ec3m tr\u1edf, \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft kh\u1eafc nghi\u1ec7t ho\u1eb7c c\u00e1c t\u00ecnh hu\u1ed1ng \u0111\u1ea7y th\u1eed th\u00e1ch.<\/p>\n\n\n\n

<\/a>#2. T\u00ednh nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n\n\n\n

Branding nh\u1ea5t qu\u00e1n gi\u00fap h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb t\u1ed1t h\u01a1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Theo th\u1ed1ng k\u00ea, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng doanh thu l\u00ean 23%<\/a>. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc t\u00ednh c\u00e1ch chung c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n. Fanpage tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch v\u00e0 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb \u0111\u1ec1u ph\u1ea3n \u00e1nh c\u00e2u chuy\u1ec7n, t\u00ednh c\u00e1ch, gi\u1ecdng \u0111i\u1ec7u m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n

\n
\"cac-dac-tinh-trong-tinh-cach-thuong-hieu\"
C\u00e1c \u0111\u1eb7c t\u00ednh trong t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

<\/a>#3. T\u00ednh g\u1ea7n g\u0169i, th\u00e2n quen<\/strong><\/h3>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y k\u1ebft n\u1ed1i v\u00e0 g\u1ea7n g\u0169i. H\u01a1n 46%<\/a> ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u cho c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng. N\u1ebfu s\u1edf h\u1eefu m\u1ed9t \u201ct\u00ednh c\u00e1ch\u201d th\u00e2n quen, g\u1ea7n g\u0169i, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng chinh ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>#4. T\u00ednh d\u1ec5 nh\u1edb<\/strong><\/h3>\n\n\n\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch m\u1ea1nh m\u1ebd th\u01b0\u1eddng d\u1ec5 nh\u1edb v\u00e0 nh\u1eadn bi\u1ebft h\u01a1n, l\u00e0m t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 \u0111\u1ebfn 82% <\/a>ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y quen thu\u1ed9c. V\u00ec v\u1eady, t\u1ea1o d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

<\/a>M\u00f4 h\u00ecnh Aaker – 5 nh\u00f3m t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

M\u00f4 h\u00ecnh Aaker l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u do chuy\u00ean gia Marketing – Jennifer L. Aaker ph\u00e1t tri\u1ec3n. B\u00e0 l\u1ea7n \u0111\u1ea7u gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh Aaker qua t\u1ea1p ch\u00ed \u201cJournal of Marketing Research\u201d v\u00e0o n\u0103m 1997. M\u00f4 h\u00ecnh Aaker bao g\u1ed3m 5 nh\u00f3m<\/a> c\u01a1 b\u1ea3n, gi\u00fap \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e2n t\u00edch t\u00ednh c\u00e1ch c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 nh\u00f3m ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh Aaker.<\/p>\n\n\n\n

<\/a>#1. S\u1ef1 trung th\u1ef1c (Sincerity)<\/strong><\/h3>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c nh\u00f3m n\u00e0y th\u01b0\u1eddng mang t\u00ednh c\u00e1ch \u0111\u1eadm ch\u1ea5t nh\u00e2n v\u0103n, \u0111\u00e1ng tin c\u1eady v\u00e0 g\u1ea7n g\u0169i.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em><\/strong>Patagonia l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng cam k\u1ebft m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u b\u1ec1n v\u1eefng. C\u00e1c chi\u1ebfn d\u1ecbch Patagonia th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh t\u00ednh trung th\u1ef1c v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

<\/a>#2. H\u00e0o h\u1ee9ng (Excitement)<\/strong><\/h3>\n\n\n\n

Nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ea1i di\u1ec7n cho s\u1ef1 s\u00e1ng t\u1ea1o, n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c nh\u00f3m Excitement th\u01b0\u1eddng c\u00f3 phong c\u00e1ch \u201cb\u1ee5i b\u1eb7m\u201d, ph\u00e1 c\u00e1ch. Nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o s\u1ef1 t\u01b0\u01a1i m\u1edbi, n\u0103ng \u0111\u1ed9ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em><\/strong>Red Bull l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3n h\u00ecnh c\u1ee7a nh\u00f3m Excitement. V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao m\u1ea1o hi\u1ec3m, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, Red Bull lu\u00f4n mang l\u1ea1i ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng h\u1ee9ng kh\u1edfi.<\/p>\n\n\n

\n
\"mo-hinh-aaker\"
M\u00f4 h\u00ecnh Aaker <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#3. Chuy\u00ean nghi\u1ec7p (Competence)<\/strong><\/h3>\n\n\n\n

Nh\u00f3m Competence l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o \u0111\u1ed9 tin c\u1eady, t\u00ednh hi\u1ec7u qu\u1ea3, chuy\u00ean m\u00f4n cao v\u00e0 logic. Th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c nh\u00f3m n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 s\u1ef1 chuy\u00ean nghi\u1ec7p, kh\u1ea3 n\u0103ng cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/strong> Microsoft l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u1edbi \u0111\u1ed9 tin c\u1eady, chuy\u00ean m\u00f4n cao trong c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7, t\u1eeb h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111\u1ebfn ph\u1ea7n m\u1ec1m v\u0103n ph\u00f2ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n ph\u1ea3n \u00e1nh s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 t\u00ednh n\u0103ng cao.<\/p>\n\n\n\n

<\/a>#4. Thanh l\u1ecbch (Sophistication)<\/strong><\/h3>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c nh\u00f3m Sophistication ph\u1ea3n \u00e1nh s\u1ef1 sang tr\u1ecdng, quy\u1ebfn r\u0169 v\u00e0 \u0111\u1eb3ng c\u1ea5p. Nh\u00f3m n\u00e0y g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1ec1 s\u1ef1 tinh t\u1ebf, cao c\u1ea5p, thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 th\u1eddi th\u01b0\u1ee3ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em><\/strong>Chanel l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho nh\u00f3m thanh l\u1ecbch. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang sang tr\u1ecdng v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tinh t\u1ebf, th\u1ec3 hi\u1ec7n s\u1ef1 quy\u1ebfn r\u0169, \u0111\u1eb3ng c\u1ea5p.<\/p>\n\n\n\n

<\/a>#5. B\u1ec1n v\u1eefng (Ruggedness)<\/strong><\/h3>\n\n\n\n

Ruggedness mang l\u1ea1i c\u1ea3m gi\u00e1c m\u1ea1nh m\u1ebd, b\u1ec1n b\u1ec9 v\u00e0 d\u1ebbo dai. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c nh\u00f3m n\u00e0y th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi, th\u1ec3 hi\u1ec7n s\u1ef1 m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu \u0111\u1ef1ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/strong> Th\u01b0\u01a1ng hi\u1ec7u Harley-Davidson t\u1eadp trung x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng chuy\u1ebfn \u0111i d\u00e0i, cu\u1ed9c s\u1ed1ng t\u1ef1 do, th\u1ec3 hi\u1ec7n s\u1ef1 m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n b\u1ec9 qua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

<\/a>5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u g\u00e2y \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n quy tr\u00ecnh g\u1ed3m 5 b\u01b0\u1edbc nh\u1eb1m bi\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng ra b\u00ean ngo\u00e0i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc c\u00f9ng v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n

<\/a>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 xem x\u00e9t k\u1ef9 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y b\u1eb1ng nh\u1eefng t\u1eeb, nh\u01b0 t\u00f4n tr\u1ecdng, ch\u00ednh tr\u1ef1c, \u0111am m\u00ea, khi\u00eam t\u1ed1n, \u0111\u1ed3ng c\u1ea3m, s\u00e1ng t\u1ea1o ho\u1eb7c vui v\u1ebb. T\u1ed1t nh\u1ea5t, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb s\u1ebd t\u1ea1o ra \u00e2m \u0111i\u1ec7u \u0111\u1eb7c tr\u01b0ng cho t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em><\/strong>M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111am m\u00ea. Do \u0111\u00f3, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd s\u1ebd ph\u1ea3n \u00e1nh s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi, v\u1edbi h\u00ecnh \u1ea3nh tr\u1ebb trung, tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng.<\/p>\n\n\n\n

<\/a>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n

C\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ea7n k\u1ebft n\u1ed1i v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u1ebfu b\u00e1n cho nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea th\u1ec3 thao m\u1ea1o hi\u1ec3m, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t t\u00ednh c\u00e1ch gi\u00e0u n\u0103ng l\u01b0\u1ee3ng. N\u1ebfu b\u00e1n cho c\u00e1c b\u00e1c s\u0129, b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb t\u00ednh c\u00e1ch c\u1ea9n tr\u1ecdng v\u00e0 chi ti\u1ebft. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u00e0 d\u1eabn \u0111\u1ebfn s\u1ef1 trung th\u00e0nh cao \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em><\/strong>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u vui t\u01b0\u01a1i, s\u00e1ng t\u1ea1o v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi h\u1ecd.<\/p>\n\n\n\n

<\/a>B\u01b0\u1edbc 3: Ph\u00e1c th\u1ea3o t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

X\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ecbnh ngh\u0129a v\u1ec1 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb v\u1edbi \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch ch\u1ecdn nh\u1eefng t\u1eeb ch\u00ednh x\u00e1c m\u00f4 t\u1ea3 v\u00e0 kh\u00f4ng m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ch\u1ecdn 3 \u0111\u1ebfn 5 t\u1eeb \u0111\u1ecbnh ngh\u0129a – ch\u1eb3ng h\u1ea1n nh\u01b0 vui v\u1ebb, d\u1ec5 ti\u1ebfp c\u1eadn ho\u1eb7c ch\u0103m ch\u1ec9 – \u0111\u1ec3 mi\u00eau t\u1ea3 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u1eeb ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ec3 l\u00e0m r\u00f5 nh\u1eefng g\u00ec kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u – ch\u1eb3ng h\u1ea1n nh\u01b0 nghi\u00eam t\u00fac, sang tr\u1ecdng ho\u1eb7c nh\u1eb9 nh\u00e0ng. Nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y s\u1ebd gi\u00fap m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty t\u01b0\u1edfng t\u01b0\u1ee3ng ra \u201cng\u01b0\u1eddi th\u01b0\u01a1ng hi\u1ec7u\u201d c\u1ee7a b\u1ea1n l\u00e0 ai.<\/p>\n\n\n\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c t\u00ednh t\u1eeb m\u00e0 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mu\u1ed1n x\u00e1c \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u00eau ng\u1ea1o, \u00e1c \u00fd ho\u1eb7c ch\u1eadm ch\u1ea1p. Thay v\u00e0o \u0111\u00f3, b\u1ea1n h\u00e3y ch\u1ecdn nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 l\u00e0 kh\u00e1t v\u1ecdng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00f4ng t\u00f4n tr\u1ecdng ho\u1eb7c nghi\u00eam t\u00fac. T\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n n\u00e0y s\u1ebd gi\u00fap chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/strong> Th\u01b0\u01a1ng hi\u1ec7u IKEA \u0111\u1ecbnh ngh\u0129a t\u00ednh c\u00e1ch c\u1ee7a m\u00ecnh l\u00e0 th\u00e2n thi\u1ec7n, s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c t\u1ebf. H\u1ecd tr\u00e1nh nh\u1eefng t\u1eeb nh\u01b0 xa hoa ho\u1eb7c ph\u1ee9c t\u1ea1p. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n vi\u00ean d\u1ec5 d\u00e0ng h\u00ecnh dung v\u00e0 th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/p>\n\n\n

\n
\"cac-buoc-xay-dung-tinh-cach-thuong-hieu\"
C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>B\u01b0\u1edbc 4: T\u1ea1o h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

M\u1ed9t h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 Marketing – b\u1ed9 ph\u1eadn \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean nh\u1ea5t quan, \u0111\u1ed3ng b\u1ed9. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, bao g\u1ed3m: m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, ph\u00f4ng ch\u1eef th\u01b0\u01a1ng hi\u1ec7u, logo th\u01b0\u01a1ng hi\u1ec7u, gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o kh\u00e1c c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch.<\/p>\n\n\n\n

B\u1ea3n h\u01b0\u1edbng d\u1eabn phong c\u00e1ch c\u1ea7n li\u00ean k\u1ebft v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi m\u00e0 b\u1ea1n t\u01b0\u1edfng t\u01b0\u1ee3ng ra khi x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 thanh l\u1ecbch, b\u1ea1n h\u00e3y ch\u1ecdn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c t\u1ebf \u0111\u1ec3 xem h\u1ecd bi\u1ec3u hi\u1ec7n t\u00ednh c\u00e1ch c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/em><\/strong>Starbucks c\u00f3 h\u01b0\u1edbng d\u1eabn phong c\u00e1ch chi ti\u1ebft bao g\u1ed3m c\u00e1c quy t\u1eafc v\u1ec1 s\u1eed d\u1ee5ng logo, m\u00e0u s\u1eafc v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

<\/a>B\u01b0\u1edbc 5: \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 Marketing<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n ho\u00e0n to\u00e0n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean t\u00ednh c\u00e1ch, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1eeb \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh. Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n h\u00e3y gi\u1ea3i th\u00edch t\u1ea1i sao t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u00e1ch m\u00e0 y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn phong c\u00e1ch m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra, h\u01b0\u1edbng d\u1eabn h\u1ecd c\u00e1ch t\u00edch h\u1ee3p c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng v\u00e0 Marketing.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/strong> T\u1ea1i Apple, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 giao ti\u1ebfp theo c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 tinh t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u ph\u1ea3n \u00e1nh \u0111\u00fang t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f2n g\u00f3p ph\u1ea7n k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. Qua b\u00e0i vi\u1ebft tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n

T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n

    \n
  1. Adobe Express. (2023, October 23). Brand personality: traits, examples, and how to define it. <\/em>Adobe.com. https:\/\/www.adobe.com\/express\/learn\/blog\/brand-personality<\/li>\n\n\n\n
  2. Matthew Paul. (2024, June 22). Brand Personality: Definition, Examples, and How to Define Yours. <\/em>Thebrandingjournal.com. https:\/\/www.thebrandingjournal.com\/2022\/08\/brand-personality\/#Why_is_brand_personality_important<\/li>\n\n\n\n
  3. Caroline Forsey. (2021, November 01). What is a Brand Personality, According to Marketers Who’ve Developed Them. <\/em>Blog.hubspot.com. https:\/\/blog.hubspot.com\/marketing\/what-is-brand-personality<\/li>\n\n\n\n
  4. Shopify Staff. (2023, Apr 20). What Is Brand Personality? How To Define It, With Examples. <\/em>Shopify.com. https:\/\/www.shopify.com\/blog\/brand-personality<\/li>\n<\/ol>\n\n\n\n

    <\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
    \n
    \n
    \n

    L\u00e0m sao \u0111\u1ec3 thay \u0111\u1ed5i t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n
    \n\n

    Thay \u0111\u1ed5i t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, bao g\u1ed3m vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1edbi \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    T\u1ea5t nhi\u00ean c\u00f3! T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u0103ng doanh s\u1ed1 nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n
    \n\n

    B\u1eb1ng c\u00e1ch t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c, mua h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    C\u00f3 c\u00f4ng c\u1ee5 n\u00e0o gi\u00fap ph\u00e2n t\u00edch t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m: kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng nh\u01b0 Net Promoter Score (NPS).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    <\/h3>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u201ct\u00ednh c\u00e1ch\u201d r\u00f5 r\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng. V\u1eady ch\u00ednh x\u00e1c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? L\u00e0m […]<\/p>\n","protected":false},"author":24,"featured_media":8167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[7355],"class_list":["post-111692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111692"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111692\/revisions"}],"predecessor-version":[{"id":114198,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111692\/revisions\/114198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8167"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}