<\/a>Sales Pipeline l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nTheo b\u00e0i vi\u1ebft: What is a Sales Pipeline? And How Do You Build One?\u201d<\/em><\/a> tr\u00ean trang Salesforce.com, Sales Pipeline (\u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng<\/em>) l\u00e0 quy tr\u00ecnh tr\u1ef1c quan gi\u00fap b\u1ea1n theo d\u00f5i v\u1ecb tr\u00ed c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> trong qu\u00e1 tr\u00ecnh qu\u00e1n h\u00e0ng. Quy tr\u00ecnh n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo c\u0169ng nh\u01b0 b\u1ea5t k\u1ef3 tr\u1edf ng\u1ea1i ho\u1eb7c ch\u1eadm tr\u1ec5 n\u00e0o. D\u1ef1a v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n![\"khai-niem-sales-pipeline-la-gi\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8502-1.png\" "\\"\\"")
Kh\u00e1i ni\u1ec7m Sales Pipeline l\u00e0 g\u00ec<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nD\u00f9 c\u00f9ng s\u1eed d\u1ee5ng ngu\u1ed3n d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u1ef1, Sales Pipeline v\u00e0 Sales Funnel v\u1eabn c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c nhau. N\u1ebfu Sales Funnel t\u1eadp trung v\u00e0o g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 qu\u00e1 tr\u00ecnh mua h\u00e0ng, Sales Pipeline h\u01b0\u1edbng \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a h\u1ecd. Nh\u1edd \u0111\u00f3, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng nhi\u1ec7m v\u1ee5 m\u00ecnh c\u1ea7n l\u00e0m \u0111\u1ec3 duy tr\u00ec c\u00e1c giao d\u1ecbch ti\u1ebfp t\u1ee5c ti\u1ebfn tri\u1ec3n. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng \u0111ang tr\u00ec ho\u00e3n \u1edf giai \u0111o\u1ea1n \u0111\u00e0m ph\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd ti\u1ebfn \u0111\u1ebfn giai \u0111o\u1ea1n k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>3 ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t Sales Pipeline<\/strong><\/h2>\n\n\n\nD\u00f9 c\u00e1c giai \u0111o\u1ea1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p kh\u00e1c nhau, nh\u01b0ng nh\u00ecn chung, t\u1ea5t c\u1ea3 c\u00e1c Sales Pipeline \u0111\u1ec1u \u0111\u01b0\u1ee3c chia th\u00e0nh 3 ph\u1ea7n<\/a> ch\u00ednh.<\/p>\n\n\n\n<\/a>Lead Generation (T\u1ea1o d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng th\u01b0\u1eddng, qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i t\u00ecm hi\u1ec3u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1, nh\u01b0 ng\u00e2n s\u00e1ch, th\u1ea9m quy\u1ec1n, nhu c\u1ea7u v\u00e0 th\u1eddi gian. Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n sang giai \u0111o\u1ea1n nu\u00f4i d\u01b0\u1ee1ng.<\/p>\n\n\n\n
<\/a>Lead Nurturing (Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/strong><\/h3>\n\n\n\nGiai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh (ng\u01b0\u1eddi s\u1ebd mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5). C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n
\n- T\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- C\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
![\"cac-phan-chinh-cua-sales-pipeline\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8502-2.png\" "\\"\\"")
C\u00e1c ph\u1ea7n ch\u00ednh c\u1ee7a Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Deal Closing (Ch\u1ed1t giao d\u1ecbch)<\/strong><\/h3>\n\n\n\nKhi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd g\u1eedi h\u1ee3p \u0111\u1ed3ng, ti\u1ebfn h\u00e0nh ch\u1ed1t giao d\u1ecbch. \u1ede giai \u0111o\u1ea1n cu\u1ed1i, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e0m ph\u00e1n gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u1eabn ph\u1ea3i duy tr\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>8 giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/strong><\/h2>\n\n\n\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn trong Sales Pipeline, m\u1ed7i giai \u0111o\u1ea1n mang m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean \u0111\u1ebfn khi k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 1: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\nTrong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a Sale Pipeline, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 li\u00ean h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p mang t\u00ednh l\u1eb7p l\u1ea1i, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp, g\u1eedi email<\/a>, ti\u1ebfp c\u1eadn tr\u00ean LinkedIn, k\u1ebft n\u1ed1i kinh doanh,… C\u00e1c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline – giai \u0111o\u1ea1n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<\/a>Giai \u0111o\u1ea1n 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\nNh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n 2. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n
Trong b\u01b0\u1edbc n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo \u0111\u00f3, m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c g\u00e1n \u0111i\u1ec3m d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed v\u1ec1: nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 th\u00f4ng tin n\u01a1i h\u1ecd l\u00e0m vi\u1ec7c. Nh\u1eefng ai \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng \u0111i\u1ec3m c\u1ea7n thi\u1ebft s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo – giai \u0111o\u1ea1n m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1eadt s\u1ef1.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 3: G\u1ecdi \u0111i\u1ec7n tho\u1ea1i t\u00ecm hi\u1ec3u<\/strong><\/h3>\n\n\n\n\u0110\u00e2y l\u00e0 cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng gi\u1edbi thi\u1ec7u. L\u00fac n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd k\u1ebft n\u1ed1i \u0111i\u1ec7n tho\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3. Th\u00f4ng qua \u0111\u00f3, nh\u00e2n vi\u00ean s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh kh\u00f4ng. Ph\u1ea7n l\u1edbn c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng khung BANT v\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ng\u00e2n s\u00e1ch (Budget), quy\u1ec1n mua h\u00e0ng (Purchasing Authority), nhu c\u1ea7u kinh doanh (Business needs) v\u00e0 th\u1eddi gian (Timeline). Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline.<\/p>\n\n\n
\n![\"cac-giai-doan-thuong-gap-trong-sales-pipeline\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8502-3.png\" "\\"\\"")
C\u00e1c giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Giai \u0111o\u1ea1n 4: T\u01b0 v\u1ea5n b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nTrong giai \u0111o\u1ea1n n\u00e0y, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd tr\u00ecnh b\u00e0y chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Bu\u1ed5i tr\u00ecnh b\u00e0y n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t bu\u1ed5i g\u1eb7p tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng c\u00e1c t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3, nh\u01b0 b\u1ea3n tr\u00ecnh b\u00e0y PowerPoint, demo s\u1ea3n ph\u1ea9m ho\u1eb7c video minh h\u1ecda.<\/p>\n\n\n\n
M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin, kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa v\u1edbi gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p. Sau bu\u1ed5i tr\u00ecnh b\u00e0y, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 g\u1eedi \u0111\u1ec1 xu\u1ea5t ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 5: \u0110\u1ec1 xu\u1ea5t<\/strong><\/h3>\n\n\n\nKhi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng \u0111\u1ee7 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh g\u1eedi \u0111\u1ec1. Trong \u0111\u1ec1 xu\u1ea5t c\u00f3 t\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i, th\u00f4ng tin gi\u00e1 c\u1ea3, th\u1eddi gian tri\u1ec3n khai,… \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec1 xu\u1ea5t sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u1ecd bi\u1ebft r\u1eb1ng nhu c\u1ea7u c\u1ee7a h\u1ecd ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 6: \u0110\u00e0m ph\u00e1n ho\u1eb7c cam k\u1ebft<\/strong><\/h3>\n\n\n\nSau khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i ho\u1eb7c y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ecfa thu\u1eadn l\u1ea1i c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u01b0 ph\u1ea1m vi c\u00f4ng vi\u1ec7c, gi\u00e1 c\u1ea3 ho\u1eb7c th\u1eddi gian th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang mong mu\u1ed1n c\u1ee7a h\u1ecd. Trong qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 trao \u0111\u1ed5i cho \u0111\u1ebfn khi c\u1ea3 hai b\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn nh\u01b0 mong mu\u1ed1n. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd cam k\u1ebft b\u1eb1ng l\u1eddi ho\u1eb7c qua email \u0111\u1ec3 hai b\u00ean s\u1ebd ti\u1ebfn h\u00e0nh k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 7: K\u00fd h\u1ee3p \u0111\u1ed3ng<\/strong><\/h3>\n\n\n\nSau khi hai b\u00ean \u0111\u00e3 th\u1ed1ng nh\u1ea5t c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd chu\u1ea9n b\u1ecb h\u1eedi h\u1ee3p \u0111\u1ed3ng ch\u00ednh th\u1ee9c cho kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi qua ph\u1ea7n m\u1ec1m ch\u1eef k\u00fd \u0111i\u1ec7n t\u1eed \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 th\u1eddi gian. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi k\u00e8m v\u1edbi \u0111\u1ec1 xu\u1ea5t ban \u0111\u1ea7u. Khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd, giao d\u1ecbch ch\u00ednh th\u1ee9c ho\u00e0n t\u1ea5t v\u00e0 tho\u1ea3 thu\u1eadn gi\u1eefa hai b\u00ean s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 8: Ho\u1ea1t \u0111\u1ed9ng sau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, nh\u00e2n vi\u00ean kinh doanh s\u1ebd chuy\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi sang b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, nh\u00e2n vi\u00ean kinh doanh s\u1ebd \u0111\u1ea3m nh\u1eadn lu\u00f4n vai tr\u00f2 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p s\u1ebd t\u00e1ch b\u1ea1ch hai b\u1ed9 ph\u1eadn n\u00e0y \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. D\u00f9 l\u00e0 ai ph\u1ee5 tr\u00e1ch, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t sau khi mua v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u00e1nh d\u1ea5u s\u1ef1 th\u00e0nh c\u00f4ng trong quy tr\u00ecnh Sales Pipeline.<\/p>\n\n\n\n
<\/a>7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t Sales Pipeline hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin n\u1ed9i b\u1ed9<\/strong><\/h3>\n\n\n\nB\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng Sales Pipeline l\u00e0 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng t\u1eeb c\u00e1c qu\u00fd tr\u01b0\u1edbc, nh\u01b0 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i, quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u h\u00f3a v\u00e0 m\u1ee9c \u0111\u1ed9 l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nSau khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 ti\u00eau chu\u1ea9n h\u00f3a ch\u00fang cho to\u00e0n b\u1ed9 doanh nghi\u1ec7p. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: doanh thu h\u00e0ng n\u0103m mong mu\u1ed1n, th\u1eddi gian \u0111\u1ec3 ho\u00e0n t\u1ea5t m\u1ed9t giao d\u1ecbch, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n l\u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 3: Ho\u00e0n thi\u1ec7n quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 lead<\/strong><\/h3>\n\n\n\n\u0110\u00e1nh gi\u00e1 lead l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u1ec1m n\u0103ng. \u00c1p d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m lead gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i. Khi \u0111\u00e1nh gi\u00e1 lead, b\u1ea1n h\u00e3y \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 4: T\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn thu\u1eadt nu\u00f4i d\u01b0\u1ee1ng lead<\/strong><\/h3>\n\n\n\nNu\u00f4i d\u01b0\u1ee1ng lead l\u00e0 ch\u00eca kh\u00f3a gi\u00fap d\u00f2ng ch\u1ea3y c\u1ee7a lead trong Sales Pipeline \u0111\u01b0\u1ee3c th\u00f4ng su\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn d\u1ecbch email, t\u01b0\u01a1ng t\u00e1c qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu \u00edch trong vi\u1ec7c t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u l\u1ed7i do con ng\u01b0\u1eddi g\u00e2y ra.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nS\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 CRM \u0111\u1ec3 qu\u1ea3n l\u00fd Sales Pipeline v\u00e0 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng m\u1edbi. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n \u01b0u ti\u00ean c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb cao, theo d\u00f5i h\u00e0nh vi chung c\u1ee7a lead, x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. D\u1eef li\u1ec7u v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n
\n![\"cac-buoc-xay-dung-sales-pipeline-hieu-qua\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8502-4.png\" "\\"\\"")
C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>B\u01b0\u1edbc 6: Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 cho t\u1eebng giai \u0111o\u1ea1n<\/strong><\/h3>\n\n\n\nKhi \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c giai \u0111o\u1ea1n c\u1ee7a Sales Pipeline, b\u1ea1n h\u00e3y ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 cho nh\u00e2n vi\u00ean trong t\u1eebng giai \u0111o\u1ea1n. C\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n ho\u1eb7c g\u1eedi email \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 7: Gi\u00e1m s\u00e1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/h3>\n\n\n\n\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u00e0 gi\u1eef cho lead di chuy\u1ec3n nhanh qua Sales Pipeline, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c gi\u00e1m s\u00e1t. Cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft nh\u01b0 b\u1ea3ng d\u1eef li\u1ec7u, b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u00e0 webinar s\u1ebd gi\u00fap h\u1ecd chuy\u1ec3n \u0111\u1ed5i lead th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 gi\u1eef cho Sales Pipeline ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
Qua b\u00e0i vi\u1ebft tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u Sales Pipeline l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Jen Gustavson. (2023, September 19). What is a Sales Pipeline? And How Do You Build One?. <\/em>Salesforce.com. https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/#what<\/li>\n\n\n\n
- Pipedrive. What is a sales pipeline and how do you build one?. <\/em>Pipedrive.com. https:\/\/www.pipedrive.com\/en\/blog\/sales-pipeline-fundamental-stages<\/li>\n\n\n\n
- Evan Tarver. (2024, Jun 10). What Is A Sales Pipeline? Definition & Best Practices. <\/em>Forbes.com. https:\/\/www.forbes.com\/advisor\/business\/sales-pipeline\/<\/li>\n\n\n\n
- Jeff Atwood, Regional Vice President, Corporate Sales. (2023, March 16). What is a sales pipeline? Definition, stages, and management. <\/em>Zendesk.com. https:\/\/www.zendesk.com\/blog\/guide-to-the-sales-pipeline\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nCRM c\u00f3 vai tr\u00f2 g\u00ec trong vi\u1ec7c qu\u1ea3n l\u00fd Sales Pipeline?<\/strong><\/h3>\n\n\nCRM l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ed5 ch\u1ee9c, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng trong Sales Pipeline, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nT\u1ea1i sao m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng b\u1ecb \u201cr\u01a1i r\u1ee5ng\u201d trong Sales Pipeline?<\/strong><\/h3>\n\n\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb r\u01a1i r\u1ee5ng do kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1, kh\u00f4ng \u0111\u1ee7 ng\u00e2n s\u00e1ch, s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c do quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n
\nLead Scoring l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao quan tr\u1ecdng trong Sales Pipeline?<\/strong><\/h3>\n\n\nLead Scoring l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 cho \u0111i\u1ec3m c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nSales Pipeline kh\u00e1c g\u00ec v\u1edbi Sales Funnel?<\/strong><\/h3>\n\n\nSales Pipeline l\u00e0 quy tr\u00ecnh theo d\u00f5i t\u1eebng b\u01b0\u1edbc trong b\u00e1n h\u00e0ng, trong khi Sales Funnel t\u1eadp trung v\u00e0o vi\u1ec7c m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn mua h\u00e0ng, thu h\u1eb9p d\u1ea7n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng qua m\u1ed7i giai \u0111o\u1ea1n.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n? V\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 Sales Pipeline. V\u1eady ch\u00ednh x\u00e1c Sales Pipeline l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3? C\u00e1c th\u00e0nh ph\u1ea7n trong Sales Pipeline l\u00e0 […]<\/p>\n","protected":false},"author":24,"featured_media":8524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[7355],"class_list":["post-111772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111772"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions"}],"predecessor-version":[{"id":114399,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions\/114399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8524"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
D\u00f9 c\u00f9ng s\u1eed d\u1ee5ng ngu\u1ed3n d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u1ef1, Sales Pipeline v\u00e0 Sales Funnel v\u1eabn c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c nhau. N\u1ebfu Sales Funnel t\u1eadp trung v\u00e0o g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 qu\u00e1 tr\u00ecnh mua h\u00e0ng, Sales Pipeline h\u01b0\u1edbng \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a h\u1ecd. Nh\u1edd \u0111\u00f3, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng nhi\u1ec7m v\u1ee5 m\u00ecnh c\u1ea7n l\u00e0m \u0111\u1ec3 duy tr\u00ec c\u00e1c giao d\u1ecbch ti\u1ebfp t\u1ee5c ti\u1ebfn tri\u1ec3n. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng \u0111ang tr\u00ec ho\u00e3n \u1edf giai \u0111o\u1ea1n \u0111\u00e0m ph\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd ti\u1ebfn \u0111\u1ebfn giai \u0111o\u1ea1n k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>3 ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t Sales Pipeline<\/strong><\/h2>\n\n\n\nD\u00f9 c\u00e1c giai \u0111o\u1ea1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p kh\u00e1c nhau, nh\u01b0ng nh\u00ecn chung, t\u1ea5t c\u1ea3 c\u00e1c Sales Pipeline \u0111\u1ec1u \u0111\u01b0\u1ee3c chia th\u00e0nh 3 ph\u1ea7n<\/a> ch\u00ednh.<\/p>\n\n\n\n<\/a>Lead Generation (T\u1ea1o d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng th\u01b0\u1eddng, qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i t\u00ecm hi\u1ec3u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1, nh\u01b0 ng\u00e2n s\u00e1ch, th\u1ea9m quy\u1ec1n, nhu c\u1ea7u v\u00e0 th\u1eddi gian. Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n sang giai \u0111o\u1ea1n nu\u00f4i d\u01b0\u1ee1ng.<\/p>\n\n\n\n
<\/a>Lead Nurturing (Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/strong><\/h3>\n\n\n\nGiai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh (ng\u01b0\u1eddi s\u1ebd mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5). C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n
\n- T\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- C\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
C\u00e1c ph\u1ea7n ch\u00ednh c\u1ee7a Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Deal Closing (Ch\u1ed1t giao d\u1ecbch)<\/strong><\/h3>\n\n\n\nKhi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd g\u1eedi h\u1ee3p \u0111\u1ed3ng, ti\u1ebfn h\u00e0nh ch\u1ed1t giao d\u1ecbch. \u1ede giai \u0111o\u1ea1n cu\u1ed1i, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e0m ph\u00e1n gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u1eabn ph\u1ea3i duy tr\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>8 giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/strong><\/h2>\n\n\n\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn trong Sales Pipeline, m\u1ed7i giai \u0111o\u1ea1n mang m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean \u0111\u1ebfn khi k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 1: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\nTrong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a Sale Pipeline, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 li\u00ean h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p mang t\u00ednh l\u1eb7p l\u1ea1i, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp, g\u1eedi email<\/a>, ti\u1ebfp c\u1eadn tr\u00ean LinkedIn, k\u1ebft n\u1ed1i kinh doanh,… C\u00e1c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline – giai \u0111o\u1ea1n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<\/a>Giai \u0111o\u1ea1n 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\nNh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n 2. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n
Trong b\u01b0\u1edbc n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo \u0111\u00f3, m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c g\u00e1n \u0111i\u1ec3m d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed v\u1ec1: nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 th\u00f4ng tin n\u01a1i h\u1ecd l\u00e0m vi\u1ec7c. Nh\u1eefng ai \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng \u0111i\u1ec3m c\u1ea7n thi\u1ebft s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo – giai \u0111o\u1ea1n m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1eadt s\u1ef1.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 3: G\u1ecdi \u0111i\u1ec7n tho\u1ea1i t\u00ecm hi\u1ec3u<\/strong><\/h3>\n\n\n\n\u0110\u00e2y l\u00e0 cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng gi\u1edbi thi\u1ec7u. L\u00fac n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd k\u1ebft n\u1ed1i \u0111i\u1ec7n tho\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3. Th\u00f4ng qua \u0111\u00f3, nh\u00e2n vi\u00ean s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh kh\u00f4ng. Ph\u1ea7n l\u1edbn c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng khung BANT v\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ng\u00e2n s\u00e1ch (Budget), quy\u1ec1n mua h\u00e0ng (Purchasing Authority), nhu c\u1ea7u kinh doanh (Business needs) v\u00e0 th\u1eddi gian (Timeline). Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline.<\/p>\n\n\n
\nC\u00e1c giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Giai \u0111o\u1ea1n 4: T\u01b0 v\u1ea5n b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nTrong giai \u0111o\u1ea1n n\u00e0y, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd tr\u00ecnh b\u00e0y chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Bu\u1ed5i tr\u00ecnh b\u00e0y n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t bu\u1ed5i g\u1eb7p tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng c\u00e1c t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3, nh\u01b0 b\u1ea3n tr\u00ecnh b\u00e0y PowerPoint, demo s\u1ea3n ph\u1ea9m ho\u1eb7c video minh h\u1ecda.<\/p>\n\n\n\n
M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin, kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa v\u1edbi gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p. Sau bu\u1ed5i tr\u00ecnh b\u00e0y, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 g\u1eedi \u0111\u1ec1 xu\u1ea5t ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 5: \u0110\u1ec1 xu\u1ea5t<\/strong><\/h3>\n\n\n\nKhi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng \u0111\u1ee7 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh g\u1eedi \u0111\u1ec1. Trong \u0111\u1ec1 xu\u1ea5t c\u00f3 t\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i, th\u00f4ng tin gi\u00e1 c\u1ea3, th\u1eddi gian tri\u1ec3n khai,… \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec1 xu\u1ea5t sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u1ecd bi\u1ebft r\u1eb1ng nhu c\u1ea7u c\u1ee7a h\u1ecd ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 6: \u0110\u00e0m ph\u00e1n ho\u1eb7c cam k\u1ebft<\/strong><\/h3>\n\n\n\nSau khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i ho\u1eb7c y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ecfa thu\u1eadn l\u1ea1i c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u01b0 ph\u1ea1m vi c\u00f4ng vi\u1ec7c, gi\u00e1 c\u1ea3 ho\u1eb7c th\u1eddi gian th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang mong mu\u1ed1n c\u1ee7a h\u1ecd. Trong qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 trao \u0111\u1ed5i cho \u0111\u1ebfn khi c\u1ea3 hai b\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn nh\u01b0 mong mu\u1ed1n. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd cam k\u1ebft b\u1eb1ng l\u1eddi ho\u1eb7c qua email \u0111\u1ec3 hai b\u00ean s\u1ebd ti\u1ebfn h\u00e0nh k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 7: K\u00fd h\u1ee3p \u0111\u1ed3ng<\/strong><\/h3>\n\n\n\nSau khi hai b\u00ean \u0111\u00e3 th\u1ed1ng nh\u1ea5t c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd chu\u1ea9n b\u1ecb h\u1eedi h\u1ee3p \u0111\u1ed3ng ch\u00ednh th\u1ee9c cho kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi qua ph\u1ea7n m\u1ec1m ch\u1eef k\u00fd \u0111i\u1ec7n t\u1eed \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 th\u1eddi gian. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi k\u00e8m v\u1edbi \u0111\u1ec1 xu\u1ea5t ban \u0111\u1ea7u. Khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd, giao d\u1ecbch ch\u00ednh th\u1ee9c ho\u00e0n t\u1ea5t v\u00e0 tho\u1ea3 thu\u1eadn gi\u1eefa hai b\u00ean s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 8: Ho\u1ea1t \u0111\u1ed9ng sau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, nh\u00e2n vi\u00ean kinh doanh s\u1ebd chuy\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi sang b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, nh\u00e2n vi\u00ean kinh doanh s\u1ebd \u0111\u1ea3m nh\u1eadn lu\u00f4n vai tr\u00f2 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p s\u1ebd t\u00e1ch b\u1ea1ch hai b\u1ed9 ph\u1eadn n\u00e0y \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. D\u00f9 l\u00e0 ai ph\u1ee5 tr\u00e1ch, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t sau khi mua v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u00e1nh d\u1ea5u s\u1ef1 th\u00e0nh c\u00f4ng trong quy tr\u00ecnh Sales Pipeline.<\/p>\n\n\n\n
<\/a>7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t Sales Pipeline hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin n\u1ed9i b\u1ed9<\/strong><\/h3>\n\n\n\nB\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng Sales Pipeline l\u00e0 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng t\u1eeb c\u00e1c qu\u00fd tr\u01b0\u1edbc, nh\u01b0 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i, quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u h\u00f3a v\u00e0 m\u1ee9c \u0111\u1ed9 l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nSau khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 ti\u00eau chu\u1ea9n h\u00f3a ch\u00fang cho to\u00e0n b\u1ed9 doanh nghi\u1ec7p. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: doanh thu h\u00e0ng n\u0103m mong mu\u1ed1n, th\u1eddi gian \u0111\u1ec3 ho\u00e0n t\u1ea5t m\u1ed9t giao d\u1ecbch, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n l\u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 3: Ho\u00e0n thi\u1ec7n quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 lead<\/strong><\/h3>\n\n\n\n\u0110\u00e1nh gi\u00e1 lead l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u1ec1m n\u0103ng. \u00c1p d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m lead gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i. Khi \u0111\u00e1nh gi\u00e1 lead, b\u1ea1n h\u00e3y \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 4: T\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn thu\u1eadt nu\u00f4i d\u01b0\u1ee1ng lead<\/strong><\/h3>\n\n\n\nNu\u00f4i d\u01b0\u1ee1ng lead l\u00e0 ch\u00eca kh\u00f3a gi\u00fap d\u00f2ng ch\u1ea3y c\u1ee7a lead trong Sales Pipeline \u0111\u01b0\u1ee3c th\u00f4ng su\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn d\u1ecbch email, t\u01b0\u01a1ng t\u00e1c qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu \u00edch trong vi\u1ec7c t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u l\u1ed7i do con ng\u01b0\u1eddi g\u00e2y ra.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nS\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 CRM \u0111\u1ec3 qu\u1ea3n l\u00fd Sales Pipeline v\u00e0 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng m\u1edbi. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n \u01b0u ti\u00ean c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb cao, theo d\u00f5i h\u00e0nh vi chung c\u1ee7a lead, x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. D\u1eef li\u1ec7u v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n
\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>B\u01b0\u1edbc 6: Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 cho t\u1eebng giai \u0111o\u1ea1n<\/strong><\/h3>\n\n\n\nKhi \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c giai \u0111o\u1ea1n c\u1ee7a Sales Pipeline, b\u1ea1n h\u00e3y ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 cho nh\u00e2n vi\u00ean trong t\u1eebng giai \u0111o\u1ea1n. C\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n ho\u1eb7c g\u1eedi email \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 7: Gi\u00e1m s\u00e1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/h3>\n\n\n\n\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u00e0 gi\u1eef cho lead di chuy\u1ec3n nhanh qua Sales Pipeline, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c gi\u00e1m s\u00e1t. Cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft nh\u01b0 b\u1ea3ng d\u1eef li\u1ec7u, b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u00e0 webinar s\u1ebd gi\u00fap h\u1ecd chuy\u1ec3n \u0111\u1ed5i lead th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 gi\u1eef cho Sales Pipeline ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
Qua b\u00e0i vi\u1ebft tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u Sales Pipeline l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Jen Gustavson. (2023, September 19). What is a Sales Pipeline? And How Do You Build One?. <\/em>Salesforce.com. https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/#what<\/li>\n\n\n\n
- Pipedrive. What is a sales pipeline and how do you build one?. <\/em>Pipedrive.com. https:\/\/www.pipedrive.com\/en\/blog\/sales-pipeline-fundamental-stages<\/li>\n\n\n\n
- Evan Tarver. (2024, Jun 10). What Is A Sales Pipeline? Definition & Best Practices. <\/em>Forbes.com. https:\/\/www.forbes.com\/advisor\/business\/sales-pipeline\/<\/li>\n\n\n\n
- Jeff Atwood, Regional Vice President, Corporate Sales. (2023, March 16). What is a sales pipeline? Definition, stages, and management. <\/em>Zendesk.com. https:\/\/www.zendesk.com\/blog\/guide-to-the-sales-pipeline\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nCRM c\u00f3 vai tr\u00f2 g\u00ec trong vi\u1ec7c qu\u1ea3n l\u00fd Sales Pipeline?<\/strong><\/h3>\n\n\nCRM l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ed5 ch\u1ee9c, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng trong Sales Pipeline, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nT\u1ea1i sao m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng b\u1ecb \u201cr\u01a1i r\u1ee5ng\u201d trong Sales Pipeline?<\/strong><\/h3>\n\n\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb r\u01a1i r\u1ee5ng do kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1, kh\u00f4ng \u0111\u1ee7 ng\u00e2n s\u00e1ch, s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c do quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n
\nLead Scoring l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao quan tr\u1ecdng trong Sales Pipeline?<\/strong><\/h3>\n\n\nLead Scoring l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 cho \u0111i\u1ec3m c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nSales Pipeline kh\u00e1c g\u00ec v\u1edbi Sales Funnel?<\/strong><\/h3>\n\n\nSales Pipeline l\u00e0 quy tr\u00ecnh theo d\u00f5i t\u1eebng b\u01b0\u1edbc trong b\u00e1n h\u00e0ng, trong khi Sales Funnel t\u1eadp trung v\u00e0o vi\u1ec7c m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn mua h\u00e0ng, thu h\u1eb9p d\u1ea7n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng qua m\u1ed7i giai \u0111o\u1ea1n.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n? V\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 Sales Pipeline. V\u1eady ch\u00ednh x\u00e1c Sales Pipeline l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3? C\u00e1c th\u00e0nh ph\u1ea7n trong Sales Pipeline l\u00e0 […]<\/p>\n","protected":false},"author":24,"featured_media":8524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[7355],"class_list":["post-111772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111772"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions"}],"predecessor-version":[{"id":114399,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions\/114399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8524"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>Lead Generation (T\u1ea1o d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng th\u01b0\u1eddng, qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i t\u00ecm hi\u1ec3u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1, nh\u01b0 ng\u00e2n s\u00e1ch, th\u1ea9m quy\u1ec1n, nhu c\u1ea7u v\u00e0 th\u1eddi gian. Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n sang giai \u0111o\u1ea1n nu\u00f4i d\u01b0\u1ee1ng.<\/p>\n\n\n\n
<\/a>Lead Nurturing (Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/strong><\/h3>\n\n\n\nGiai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh (ng\u01b0\u1eddi s\u1ebd mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5). C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n
\n- T\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- C\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
C\u00e1c ph\u1ea7n ch\u00ednh c\u1ee7a Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Deal Closing (Ch\u1ed1t giao d\u1ecbch)<\/strong><\/h3>\n\n\n\nKhi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd g\u1eedi h\u1ee3p \u0111\u1ed3ng, ti\u1ebfn h\u00e0nh ch\u1ed1t giao d\u1ecbch. \u1ede giai \u0111o\u1ea1n cu\u1ed1i, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e0m ph\u00e1n gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u1eabn ph\u1ea3i duy tr\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>8 giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/strong><\/h2>\n\n\n\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn trong Sales Pipeline, m\u1ed7i giai \u0111o\u1ea1n mang m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean \u0111\u1ebfn khi k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 1: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\nTrong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a Sale Pipeline, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 li\u00ean h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p mang t\u00ednh l\u1eb7p l\u1ea1i, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp, g\u1eedi email<\/a>, ti\u1ebfp c\u1eadn tr\u00ean LinkedIn, k\u1ebft n\u1ed1i kinh doanh,… C\u00e1c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline – giai \u0111o\u1ea1n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<\/a>Giai \u0111o\u1ea1n 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\nNh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n 2. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n
Trong b\u01b0\u1edbc n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo \u0111\u00f3, m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c g\u00e1n \u0111i\u1ec3m d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed v\u1ec1: nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 th\u00f4ng tin n\u01a1i h\u1ecd l\u00e0m vi\u1ec7c. Nh\u1eefng ai \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng \u0111i\u1ec3m c\u1ea7n thi\u1ebft s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo – giai \u0111o\u1ea1n m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1eadt s\u1ef1.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 3: G\u1ecdi \u0111i\u1ec7n tho\u1ea1i t\u00ecm hi\u1ec3u<\/strong><\/h3>\n\n\n\n\u0110\u00e2y l\u00e0 cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng gi\u1edbi thi\u1ec7u. L\u00fac n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd k\u1ebft n\u1ed1i \u0111i\u1ec7n tho\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3. Th\u00f4ng qua \u0111\u00f3, nh\u00e2n vi\u00ean s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh kh\u00f4ng. Ph\u1ea7n l\u1edbn c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng khung BANT v\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ng\u00e2n s\u00e1ch (Budget), quy\u1ec1n mua h\u00e0ng (Purchasing Authority), nhu c\u1ea7u kinh doanh (Business needs) v\u00e0 th\u1eddi gian (Timeline). Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline.<\/p>\n\n\n
\nC\u00e1c giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Giai \u0111o\u1ea1n 4: T\u01b0 v\u1ea5n b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nTrong giai \u0111o\u1ea1n n\u00e0y, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd tr\u00ecnh b\u00e0y chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Bu\u1ed5i tr\u00ecnh b\u00e0y n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t bu\u1ed5i g\u1eb7p tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng c\u00e1c t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3, nh\u01b0 b\u1ea3n tr\u00ecnh b\u00e0y PowerPoint, demo s\u1ea3n ph\u1ea9m ho\u1eb7c video minh h\u1ecda.<\/p>\n\n\n\n
M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin, kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa v\u1edbi gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p. Sau bu\u1ed5i tr\u00ecnh b\u00e0y, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 g\u1eedi \u0111\u1ec1 xu\u1ea5t ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 5: \u0110\u1ec1 xu\u1ea5t<\/strong><\/h3>\n\n\n\nKhi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng \u0111\u1ee7 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh g\u1eedi \u0111\u1ec1. Trong \u0111\u1ec1 xu\u1ea5t c\u00f3 t\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i, th\u00f4ng tin gi\u00e1 c\u1ea3, th\u1eddi gian tri\u1ec3n khai,… \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec1 xu\u1ea5t sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u1ecd bi\u1ebft r\u1eb1ng nhu c\u1ea7u c\u1ee7a h\u1ecd ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 6: \u0110\u00e0m ph\u00e1n ho\u1eb7c cam k\u1ebft<\/strong><\/h3>\n\n\n\nSau khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i ho\u1eb7c y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ecfa thu\u1eadn l\u1ea1i c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u01b0 ph\u1ea1m vi c\u00f4ng vi\u1ec7c, gi\u00e1 c\u1ea3 ho\u1eb7c th\u1eddi gian th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang mong mu\u1ed1n c\u1ee7a h\u1ecd. Trong qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 trao \u0111\u1ed5i cho \u0111\u1ebfn khi c\u1ea3 hai b\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn nh\u01b0 mong mu\u1ed1n. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd cam k\u1ebft b\u1eb1ng l\u1eddi ho\u1eb7c qua email \u0111\u1ec3 hai b\u00ean s\u1ebd ti\u1ebfn h\u00e0nh k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 7: K\u00fd h\u1ee3p \u0111\u1ed3ng<\/strong><\/h3>\n\n\n\nSau khi hai b\u00ean \u0111\u00e3 th\u1ed1ng nh\u1ea5t c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd chu\u1ea9n b\u1ecb h\u1eedi h\u1ee3p \u0111\u1ed3ng ch\u00ednh th\u1ee9c cho kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi qua ph\u1ea7n m\u1ec1m ch\u1eef k\u00fd \u0111i\u1ec7n t\u1eed \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 th\u1eddi gian. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi k\u00e8m v\u1edbi \u0111\u1ec1 xu\u1ea5t ban \u0111\u1ea7u. Khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd, giao d\u1ecbch ch\u00ednh th\u1ee9c ho\u00e0n t\u1ea5t v\u00e0 tho\u1ea3 thu\u1eadn gi\u1eefa hai b\u00ean s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 8: Ho\u1ea1t \u0111\u1ed9ng sau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, nh\u00e2n vi\u00ean kinh doanh s\u1ebd chuy\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi sang b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, nh\u00e2n vi\u00ean kinh doanh s\u1ebd \u0111\u1ea3m nh\u1eadn lu\u00f4n vai tr\u00f2 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p s\u1ebd t\u00e1ch b\u1ea1ch hai b\u1ed9 ph\u1eadn n\u00e0y \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. D\u00f9 l\u00e0 ai ph\u1ee5 tr\u00e1ch, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t sau khi mua v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u00e1nh d\u1ea5u s\u1ef1 th\u00e0nh c\u00f4ng trong quy tr\u00ecnh Sales Pipeline.<\/p>\n\n\n\n
<\/a>7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t Sales Pipeline hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin n\u1ed9i b\u1ed9<\/strong><\/h3>\n\n\n\nB\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng Sales Pipeline l\u00e0 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng t\u1eeb c\u00e1c qu\u00fd tr\u01b0\u1edbc, nh\u01b0 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i, quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u h\u00f3a v\u00e0 m\u1ee9c \u0111\u1ed9 l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nSau khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 ti\u00eau chu\u1ea9n h\u00f3a ch\u00fang cho to\u00e0n b\u1ed9 doanh nghi\u1ec7p. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: doanh thu h\u00e0ng n\u0103m mong mu\u1ed1n, th\u1eddi gian \u0111\u1ec3 ho\u00e0n t\u1ea5t m\u1ed9t giao d\u1ecbch, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n l\u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 3: Ho\u00e0n thi\u1ec7n quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 lead<\/strong><\/h3>\n\n\n\n\u0110\u00e1nh gi\u00e1 lead l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u1ec1m n\u0103ng. \u00c1p d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m lead gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i. Khi \u0111\u00e1nh gi\u00e1 lead, b\u1ea1n h\u00e3y \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 4: T\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn thu\u1eadt nu\u00f4i d\u01b0\u1ee1ng lead<\/strong><\/h3>\n\n\n\nNu\u00f4i d\u01b0\u1ee1ng lead l\u00e0 ch\u00eca kh\u00f3a gi\u00fap d\u00f2ng ch\u1ea3y c\u1ee7a lead trong Sales Pipeline \u0111\u01b0\u1ee3c th\u00f4ng su\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn d\u1ecbch email, t\u01b0\u01a1ng t\u00e1c qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu \u00edch trong vi\u1ec7c t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u l\u1ed7i do con ng\u01b0\u1eddi g\u00e2y ra.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\nS\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 CRM \u0111\u1ec3 qu\u1ea3n l\u00fd Sales Pipeline v\u00e0 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng m\u1edbi. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n \u01b0u ti\u00ean c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb cao, theo d\u00f5i h\u00e0nh vi chung c\u1ee7a lead, x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. D\u1eef li\u1ec7u v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n
\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>B\u01b0\u1edbc 6: Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 cho t\u1eebng giai \u0111o\u1ea1n<\/strong><\/h3>\n\n\n\nKhi \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c giai \u0111o\u1ea1n c\u1ee7a Sales Pipeline, b\u1ea1n h\u00e3y ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 cho nh\u00e2n vi\u00ean trong t\u1eebng giai \u0111o\u1ea1n. C\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n ho\u1eb7c g\u1eedi email \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 7: Gi\u00e1m s\u00e1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/h3>\n\n\n\n\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u00e0 gi\u1eef cho lead di chuy\u1ec3n nhanh qua Sales Pipeline, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c gi\u00e1m s\u00e1t. Cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft nh\u01b0 b\u1ea3ng d\u1eef li\u1ec7u, b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u00e0 webinar s\u1ebd gi\u00fap h\u1ecd chuy\u1ec3n \u0111\u1ed5i lead th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 gi\u1eef cho Sales Pipeline ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
Qua b\u00e0i vi\u1ebft tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u Sales Pipeline l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Jen Gustavson. (2023, September 19). What is a Sales Pipeline? And How Do You Build One?. <\/em>Salesforce.com. https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/#what<\/li>\n\n\n\n
- Pipedrive. What is a sales pipeline and how do you build one?. <\/em>Pipedrive.com. https:\/\/www.pipedrive.com\/en\/blog\/sales-pipeline-fundamental-stages<\/li>\n\n\n\n
- Evan Tarver. (2024, Jun 10). What Is A Sales Pipeline? Definition & Best Practices. <\/em>Forbes.com. https:\/\/www.forbes.com\/advisor\/business\/sales-pipeline\/<\/li>\n\n\n\n
- Jeff Atwood, Regional Vice President, Corporate Sales. (2023, March 16). What is a sales pipeline? Definition, stages, and management. <\/em>Zendesk.com. https:\/\/www.zendesk.com\/blog\/guide-to-the-sales-pipeline\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nCRM c\u00f3 vai tr\u00f2 g\u00ec trong vi\u1ec7c qu\u1ea3n l\u00fd Sales Pipeline?<\/strong><\/h3>\n\n\nCRM l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ed5 ch\u1ee9c, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng trong Sales Pipeline, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nT\u1ea1i sao m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng b\u1ecb \u201cr\u01a1i r\u1ee5ng\u201d trong Sales Pipeline?<\/strong><\/h3>\n\n\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb r\u01a1i r\u1ee5ng do kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1, kh\u00f4ng \u0111\u1ee7 ng\u00e2n s\u00e1ch, s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c do quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n
\nLead Scoring l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao quan tr\u1ecdng trong Sales Pipeline?<\/strong><\/h3>\n\n\nLead Scoring l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 cho \u0111i\u1ec3m c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nSales Pipeline kh\u00e1c g\u00ec v\u1edbi Sales Funnel?<\/strong><\/h3>\n\n\nSales Pipeline l\u00e0 quy tr\u00ecnh theo d\u00f5i t\u1eebng b\u01b0\u1edbc trong b\u00e1n h\u00e0ng, trong khi Sales Funnel t\u1eadp trung v\u00e0o vi\u1ec7c m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn mua h\u00e0ng, thu h\u1eb9p d\u1ea7n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng qua m\u1ed7i giai \u0111o\u1ea1n.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n? V\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 Sales Pipeline. V\u1eady ch\u00ednh x\u00e1c Sales Pipeline l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3? C\u00e1c th\u00e0nh ph\u1ea7n trong Sales Pipeline l\u00e0 […]<\/p>\n","protected":false},"author":24,"featured_media":8524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[7355],"class_list":["post-111772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111772"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions"}],"predecessor-version":[{"id":114399,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions\/114399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8524"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh (ng\u01b0\u1eddi s\u1ebd mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5). C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n
- \n
- T\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- C\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
C\u00e1c ph\u1ea7n ch\u00ednh c\u1ee7a Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>Deal Closing (Ch\u1ed1t giao d\u1ecbch)<\/strong><\/h3>\n\n\n\n
Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd g\u1eedi h\u1ee3p \u0111\u1ed3ng, ti\u1ebfn h\u00e0nh ch\u1ed1t giao d\u1ecbch. \u1ede giai \u0111o\u1ea1n cu\u1ed1i, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e0m ph\u00e1n gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u1eabn ph\u1ea3i duy tr\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>8 giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/strong><\/h2>\n\n\n\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn trong Sales Pipeline, m\u1ed7i giai \u0111o\u1ea1n mang m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean \u0111\u1ebfn khi k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 1: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n
Trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a Sale Pipeline, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 li\u00ean h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p mang t\u00ednh l\u1eb7p l\u1ea1i, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp, g\u1eedi email<\/a>, ti\u1ebfp c\u1eadn tr\u00ean LinkedIn, k\u1ebft n\u1ed1i kinh doanh,… C\u00e1c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline – giai \u0111o\u1ea1n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n
Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u1ea3n h\u1ed3i th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n 2. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n
Trong b\u01b0\u1edbc n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo \u0111\u00f3, m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c g\u00e1n \u0111i\u1ec3m d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed v\u1ec1: nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 th\u00f4ng tin n\u01a1i h\u1ecd l\u00e0m vi\u1ec7c. Nh\u1eefng ai \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng \u0111i\u1ec3m c\u1ea7n thi\u1ebft s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo – giai \u0111o\u1ea1n m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1eadt s\u1ef1.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 3: G\u1ecdi \u0111i\u1ec7n tho\u1ea1i t\u00ecm hi\u1ec3u<\/strong><\/h3>\n\n\n\n
\u0110\u00e2y l\u00e0 cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng gi\u1edbi thi\u1ec7u. L\u00fac n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd k\u1ebft n\u1ed1i \u0111i\u1ec7n tho\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3. Th\u00f4ng qua \u0111\u00f3, nh\u00e2n vi\u00ean s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh kh\u00f4ng. Ph\u1ea7n l\u1edbn c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng khung BANT v\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ng\u00e2n s\u00e1ch (Budget), quy\u1ec1n mua h\u00e0ng (Purchasing Authority), nhu c\u1ea7u kinh doanh (Business needs) v\u00e0 th\u1eddi gian (Timeline). Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Pipeline.<\/p>\n\n\n
\nC\u00e1c giai \u0111o\u1ea1n th\u01b0\u1eddng g\u1eb7p trong Sales Pipeline<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>Giai \u0111o\u1ea1n 4: T\u01b0 v\u1ea5n b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n
Trong giai \u0111o\u1ea1n n\u00e0y, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd tr\u00ecnh b\u00e0y chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Bu\u1ed5i tr\u00ecnh b\u00e0y n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t bu\u1ed5i g\u1eb7p tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 nh\u00e2n vi\u00ean s\u1ebd s\u1eed d\u1ee5ng c\u00e1c t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3, nh\u01b0 b\u1ea3n tr\u00ecnh b\u00e0y PowerPoint, demo s\u1ea3n ph\u1ea9m ho\u1eb7c video minh h\u1ecda.<\/p>\n\n\n\n
M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin, kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa v\u1edbi gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p. Sau bu\u1ed5i tr\u00ecnh b\u00e0y, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 g\u1eedi \u0111\u1ec1 xu\u1ea5t ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 5: \u0110\u1ec1 xu\u1ea5t<\/strong><\/h3>\n\n\n\n
Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng \u0111\u1ee7 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfn h\u00e0nh g\u1eedi \u0111\u1ec1. Trong \u0111\u1ec1 xu\u1ea5t c\u00f3 t\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i, th\u00f4ng tin gi\u00e1 c\u1ea3, th\u1eddi gian tri\u1ec3n khai,… \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec1 xu\u1ea5t sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u1ecd bi\u1ebft r\u1eb1ng nhu c\u1ea7u c\u1ee7a h\u1ecd ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 6: \u0110\u00e0m ph\u00e1n ho\u1eb7c cam k\u1ebft<\/strong><\/h3>\n\n\n\n
Sau khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i ho\u1eb7c y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ecfa thu\u1eadn l\u1ea1i c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u01b0 ph\u1ea1m vi c\u00f4ng vi\u1ec7c, gi\u00e1 c\u1ea3 ho\u1eb7c th\u1eddi gian th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang mong mu\u1ed1n c\u1ee7a h\u1ecd. Trong qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 trao \u0111\u1ed5i cho \u0111\u1ebfn khi c\u1ea3 hai b\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn nh\u01b0 mong mu\u1ed1n. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd cam k\u1ebft b\u1eb1ng l\u1eddi ho\u1eb7c qua email \u0111\u1ec3 hai b\u00ean s\u1ebd ti\u1ebfn h\u00e0nh k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 7: K\u00fd h\u1ee3p \u0111\u1ed3ng<\/strong><\/h3>\n\n\n\n
Sau khi hai b\u00ean \u0111\u00e3 th\u1ed1ng nh\u1ea5t c\u00e1c \u0111i\u1ec1u kho\u1ea3n, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd chu\u1ea9n b\u1ecb h\u1eedi h\u1ee3p \u0111\u1ed3ng ch\u00ednh th\u1ee9c cho kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi qua ph\u1ea7n m\u1ec1m ch\u1eef k\u00fd \u0111i\u1ec7n t\u1eed \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 th\u1eddi gian. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi k\u00e8m v\u1edbi \u0111\u1ec1 xu\u1ea5t ban \u0111\u1ea7u. Khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd, giao d\u1ecbch ch\u00ednh th\u1ee9c ho\u00e0n t\u1ea5t v\u00e0 tho\u1ea3 thu\u1eadn gi\u1eefa hai b\u00ean s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n\n\n\n
<\/a>Giai \u0111o\u1ea1n 8: Ho\u1ea1t \u0111\u1ed9ng sau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n
Cu\u1ed1i c\u00f9ng, nh\u00e2n vi\u00ean kinh doanh s\u1ebd chuy\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi sang b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, nh\u00e2n vi\u00ean kinh doanh s\u1ebd \u0111\u1ea3m nh\u1eadn lu\u00f4n vai tr\u00f2 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p s\u1ebd t\u00e1ch b\u1ea1ch hai b\u1ed9 ph\u1eadn n\u00e0y \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. D\u00f9 l\u00e0 ai ph\u1ee5 tr\u00e1ch, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t sau khi mua v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u00e1nh d\u1ea5u s\u1ef1 th\u00e0nh c\u00f4ng trong quy tr\u00ecnh Sales Pipeline.<\/p>\n\n\n\n
<\/a>7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n
\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t Sales Pipeline hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin n\u1ed9i b\u1ed9<\/strong><\/h3>\n\n\n\n
B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng Sales Pipeline l\u00e0 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng t\u1eeb c\u00e1c qu\u00fd tr\u01b0\u1edbc, nh\u01b0 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i, quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u h\u00f3a v\u00e0 m\u1ee9c \u0111\u1ed9 l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n
Sau khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 ti\u00eau chu\u1ea9n h\u00f3a ch\u00fang cho to\u00e0n b\u1ed9 doanh nghi\u1ec7p. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: doanh thu h\u00e0ng n\u0103m mong mu\u1ed1n, th\u1eddi gian \u0111\u1ec3 ho\u00e0n t\u1ea5t m\u1ed9t giao d\u1ecbch, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n l\u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 3: Ho\u00e0n thi\u1ec7n quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 lead<\/strong><\/h3>\n\n\n\n
\u0110\u00e1nh gi\u00e1 lead l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u1ec1m n\u0103ng. \u00c1p d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m lead gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i. Khi \u0111\u00e1nh gi\u00e1 lead, b\u1ea1n h\u00e3y \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 4: T\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn thu\u1eadt nu\u00f4i d\u01b0\u1ee1ng lead<\/strong><\/h3>\n\n\n\n
Nu\u00f4i d\u01b0\u1ee1ng lead l\u00e0 ch\u00eca kh\u00f3a gi\u00fap d\u00f2ng ch\u1ea3y c\u1ee7a lead trong Sales Pipeline \u0111\u01b0\u1ee3c th\u00f4ng su\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn d\u1ecbch email, t\u01b0\u01a1ng t\u00e1c qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu \u00edch trong vi\u1ec7c t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u l\u1ed7i do con ng\u01b0\u1eddi g\u00e2y ra.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n
S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 CRM \u0111\u1ec3 qu\u1ea3n l\u00fd Sales Pipeline v\u00e0 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng m\u1edbi. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n \u01b0u ti\u00ean c\u00e1c lead c\u00f3 gi\u00e1 tr\u1ecb cao, theo d\u00f5i h\u00e0nh vi chung c\u1ee7a lead, x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. D\u1eef li\u1ec7u v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n
\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>B\u01b0\u1edbc 6: Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 cho t\u1eebng giai \u0111o\u1ea1n<\/strong><\/h3>\n\n\n\n
Khi \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c giai \u0111o\u1ea1n c\u1ee7a Sales Pipeline, b\u1ea1n h\u00e3y ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 cho nh\u00e2n vi\u00ean trong t\u1eebng giai \u0111o\u1ea1n. C\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n ho\u1eb7c g\u1eedi email \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
<\/a>B\u01b0\u1edbc 7: Gi\u00e1m s\u00e1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/h3>\n\n\n\n
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u00e0 gi\u1eef cho lead di chuy\u1ec3n nhanh qua Sales Pipeline, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c gi\u00e1m s\u00e1t. Cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft nh\u01b0 b\u1ea3ng d\u1eef li\u1ec7u, b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u00e0 webinar s\u1ebd gi\u00fap h\u1ecd chuy\u1ec3n \u0111\u1ed5i lead th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 gi\u1eef cho Sales Pipeline ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
Qua b\u00e0i vi\u1ebft tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u Sales Pipeline l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n
- \n
- Jen Gustavson. (2023, September 19). What is a Sales Pipeline? And How Do You Build One?. <\/em>Salesforce.com. https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/#what<\/li>\n\n\n\n
- Pipedrive. What is a sales pipeline and how do you build one?. <\/em>Pipedrive.com. https:\/\/www.pipedrive.com\/en\/blog\/sales-pipeline-fundamental-stages<\/li>\n\n\n\n
- Evan Tarver. (2024, Jun 10). What Is A Sales Pipeline? Definition & Best Practices. <\/em>Forbes.com. https:\/\/www.forbes.com\/advisor\/business\/sales-pipeline\/<\/li>\n\n\n\n
- Jeff Atwood, Regional Vice President, Corporate Sales. (2023, March 16). What is a sales pipeline? Definition, stages, and management. <\/em>Zendesk.com. https:\/\/www.zendesk.com\/blog\/guide-to-the-sales-pipeline\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
\n\n\nCRM c\u00f3 vai tr\u00f2 g\u00ec trong vi\u1ec7c qu\u1ea3n l\u00fd Sales Pipeline?<\/strong><\/h3>\n
\n\nCRM l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ed5 ch\u1ee9c, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng trong Sales Pipeline, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nT\u1ea1i sao m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng b\u1ecb \u201cr\u01a1i r\u1ee5ng\u201d trong Sales Pipeline?<\/strong><\/h3>\n
\n\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb r\u01a1i r\u1ee5ng do kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1, kh\u00f4ng \u0111\u1ee7 ng\u00e2n s\u00e1ch, s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c do quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng n\u00e0y.<\/p>\n\n<\/div>\n<\/div>\n
\nLead Scoring l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao quan tr\u1ecdng trong Sales Pipeline?<\/strong><\/h3>\n
\n\nLead Scoring l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 cho \u0111i\u1ec3m c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nSales Pipeline kh\u00e1c g\u00ec v\u1edbi Sales Funnel?<\/strong><\/h3>\n
\n\nSales Pipeline l\u00e0 quy tr\u00ecnh theo d\u00f5i t\u1eebng b\u01b0\u1edbc trong b\u00e1n h\u00e0ng, trong khi Sales Funnel t\u1eadp trung v\u00e0o vi\u1ec7c m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn mua h\u00e0ng, thu h\u1eb9p d\u1ea7n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng qua m\u1ed7i giai \u0111o\u1ea1n.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n? V\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 Sales Pipeline. V\u1eady ch\u00ednh x\u00e1c Sales Pipeline l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o x\u00e2y d\u1ef1ng Sales Pipeline hi\u1ec7u qu\u1ea3? C\u00e1c th\u00e0nh ph\u1ea7n trong Sales Pipeline l\u00e0 […]<\/p>\n","protected":false},"author":24,"featured_media":8524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[7355],"class_list":["post-111772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111772"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions"}],"predecessor-version":[{"id":114399,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111772\/revisions\/114399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8524"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Pipedrive. What is a sales pipeline and how do you build one?. <\/em>Pipedrive.com. https:\/\/www.pipedrive.com\/en\/blog\/sales-pipeline-fundamental-stages<\/li>\n\n\n\n
- Jen Gustavson. (2023, September 19). What is a Sales Pipeline? And How Do You Build One?. <\/em>Salesforce.com. https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/#what<\/li>\n\n\n\n