<\/a>Gojek – \u201ct\u1eebng l\u00e0\u201d \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\nNg\u00e0y 5\/8\/2020, GoViet \u0111\u1ed5i t\u00ean th\u00e0nh Gojek v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i h\u00e0nh tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Gojek s\u1edf h\u1eefu m\u1ed9t di\u1ec7n m\u1ea1o ho\u00e0n to\u00e0n m\u1edbi, t\u1eeb m\u00e0u s\u1eafc, logo cho \u0111\u1ebfn \u1ee9ng d\u1ee5ng. Kh\u00e1ch h\u00e0ng<\/a> Vi\u1ec7t Nam c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 g\u1ecdi xe (GoRide), giao h\u00e0ng (GoSend) v\u00e0 \u0111\u1eb7t \u0111\u1ed3 \u0103n (GoFood) tr\u00ean \u1ee9ng d\u1ee5ng Gojek.<\/p>\n\n\n\n![\"gojek-tung-la-ung-dung-duoc-ua-chuong-tai-viet-nam\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8644-2.png\" "\\"\\"")
Gojek t\u1eebng l\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nS\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a Gojek. M\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng ch\u1ec9 c\u00f3 giao di\u1ec7n tr\u1ef1c quan, \u1ee9ng d\u1ee5ng c\u00f2n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn nhi\u1ec1u t\u00ednh n\u0103ng hi\u1ec7n \u0111\u1ea1i, b\u1ea3o m\u1eadt t\u1ed1t h\u01a1n. \u00d4ng Ph\u00f9ng Tu\u1ea5n \u0110\u1ee9c – T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Gojek t\u1ea1i Vi\u1ec7t Nam nh\u1ea5n m\u1ea1nh s\u1ef1 h\u1ee3p nh\u1ea5t n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 t\u00e2n ti\u1ebfn, mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho Gojek t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>T\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h2>\n\n\n\nSau Uber, Baemin, Gojek l\u00e0 c\u00e1i t\u00ean ti\u1ebfp theo tuy\u00ean b\u1ed1 \u201cr\u00fat kh\u1ecfi cu\u1ed9c ch\u01a1i\u201d t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Theo th\u00f4ng b\u00e1o t\u1eeb ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n, Gojek s\u1ebd ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1eeda ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. Gojek cho bi\u1ebft, quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c thi nh\u1eb1m \u0111\u00e1p \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a C\u00f4ng ty m\u1eb9 GoTo – m\u1ed9t t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Indonesia. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 5 l\u00fd do ch\u00ednh khi\u1ebfn Gojek ph\u1ea3i n\u00f3i l\u1eddi t\u1ea1m bi\u1ec7t th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>#1. T\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\nNh\u01b0 \u0111\u00e3 chia s\u1ebb, quy\u1ebft \u0111\u1ecbnh r\u00fat lui c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty m\u1eb9 GoTo. Hi\u1ec7n t\u1ea1i, GoTo \u0111ang t\u1eadp trung ph\u00e1t tri\u1ec3n 2 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m l\u00e0 Indonesia v\u00e0 Singapore – n\u01a1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. T\u1ea1i Indonesia, Gojek ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch v\u00e0 s\u1ed1 \u0111\u01a1n h\u00e0ng ho\u00e0n th\u00e0nh v\u01b0\u1ee3t tr\u1ed9i. V\u00ec v\u1eady, vi\u1ec7c r\u1eddi kh\u1ecfi c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1ecf nh\u01b0 Vi\u1ec7t Nam (tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 Th\u00e1i Lan) gi\u00fap Gojek t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c khu v\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
<\/a>#2. \u00c1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn<\/strong><\/h3>\n\n\n\nM\u1ed9t trong nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn Gojek r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn. Nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d hi\u1ec7n \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i Vi\u1ec7t Nam l\u00e0 Grab v\u00e0 ShopeeFood, m\u1edbi \u0111\u00e2y l\u00e0 t\u00e2n binh Xanh SM. Theo b\u00e1o c\u00e1o,<\/a>, GrabFood chi\u1ebfm \u0111\u1ebfn 47% v\u00e0 ShopeeFood 45% th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n, trong khi \u0111\u00f3, GoFood c\u1ee7a Gojek ch\u1ec9 n\u1eb1m v\u1ecfn v\u1eb9n \u1edf 3%. Th\u1ef1c tr\u1ea1ng n\u00e0y \u0111\u00e3 khi\u1ebfn Gojek g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh, bu\u1ed9c h\u1ecd ph\u1ea3i r\u00fat lui \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ea1nh h\u01a1n.<\/p>\n\n\n\n![\"tai-sao-gojek-dung-hoat-dong-tai-viet-nam\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8644-3.png\" "\\"\\"")
T\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>#3. Th\u1ecb ph\u1ea7n th\u1ea5p, kh\u00f3 m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\nD\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c m\u1ea1nh m\u1ebd khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb n\u0103m 2020, th\u1ecb ph\u1ea7n c\u1ee7a Gojek v\u1eabn duy tr\u00ec \u1edf m\u1ee9c th\u1ea5p. Trong m\u1ea3ng d\u1ecbch v\u1ee5 g\u1ecdi xe, Gojek ch\u1ec9 chi\u1ebfm 7% t\u1ed5ng s\u1ed1 chuy\u1ebfn xe, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Grab v\u00e0 Be. Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a Gojek ch\u1ec9 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng trong th\u1eddi gian \u0111\u1ea7u m\u00e0 kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n h\u1ecd. Do kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n <\/a>c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, Gojek \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<\/a>#4. Ch\u1ecbu h\u1eadu qu\u1ea3 t\u1eeb \u0111\u1ea1i d\u1ecbch Covid-19<\/strong><\/h3>\n\n\n\n\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 g\u00e2y ra nhi\u1ec1u kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe v\u00e0 giao h\u00e0ng. Gojek c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong giai \u0111o\u1ea1n n\u0103m 2021 v\u00e0 2022, t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 khi\u1ebfn Gojek ph\u1ea3i thu nh\u1ecf quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn h\u1ecd d\u1ea7n m\u1ea5t v\u1ecb th\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh r\u00fat lui.<\/p>\n\n\n\n
<\/a>#5. S\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<\/strong><\/h3>\n\n\n\nS\u1ef1 thi\u1ebfu \u1ed5n \u0111\u1ecbnh trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho c\u00f4ng ty d\u1eebng ho\u1ea1t \u0111\u1ed9ng. \u0110\u01b0\u1ee3c bi\u1ebft, Gojek \u0111\u00e3 c\u00f3 \u0111\u1ebfn 4 l\u1ea7n thay \u0111\u1ed5i CEO. Kh\u00f4ng ch\u1ec9 l\u00e0m gi\u00e1n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f2n khi\u1ebfn Gojek kh\u00f3 nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng kinh doanh. H\u01a1n h\u1ebft, t\u00ecnh tr\u1ea1ng n\u00e0y c\u00f2n l\u00e0m suy y\u1ebfu v\u1ecb th\u1ebf c\u1ee7a Gojek tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
Nh\u00ecn chung, vi\u1ec7c Gojek quy\u1ebft \u0111\u1ecbnh r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i c\u1ea3nh. D\u00f9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00e1ng ti\u1ebfc, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\nC\u00e2u chuy\u1ec7n Gojek r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u d\u1ea5u \u1ea5n v\u00e0 b\u00e0i h\u1ecdc cho ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe, giao th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn. Qua \u0111\u00f3, Tino Group \u0111\u00e3 r\u00fat ra m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c sau.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i<\/strong><\/h3>\n\n\n\n\n\n- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7: <\/strong>Sau khi Gojek v\u00e0 Baemin r\u00fat lui, th\u1ecb ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i nh\u01b0 Grab, Be. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u00e0y m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n
- Thu h\u00fat \u0111\u1ea7u t\u01b0:<\/strong> Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi: <\/strong>S\u1ef1 ra \u0111i c\u1ee7a Gojek v\u00e0 Baemin t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
![\"co-hoi-cua-ung-dung-goi-xe-tai-thi-truong-viet-nam\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8644-4.png\" "\\"\\"")
C\u01a1 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n\n\n- C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>: S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed Marketing.<\/li>\n\n\n\n
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c: <\/strong>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/li>\n\n\n\n
- Nguy c\u01a1 bong b\u00f3ng: <\/strong>S\u1ee9c n\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bong b\u00f3ng. Khi bong b\u00f3ng v\u1ee1, c\u00e1c doanh nghi\u1ec7p y\u1ebfu k\u00e9m s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
![\"thach-thuc-cua-ung-dung-goi-xe-tai-thi-truong-viet-nam\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8644-5.png\" "\\"\\"")
Th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nQuy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i t\u1ea1i l\u1eabn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh. D\u00f9 s\u1eafp ph\u1ea3i r\u1eddi \u0111i, h\u00e0nh tr\u00ecnh c\u1ee7a Gojek v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c khi mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n\n\n\n
Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc: \u201cT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?\u201d. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nKhi n\u00e0o Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h3>\n\n\nGojek ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111\u1ed1i t\u00e1c sau khi d\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek cam k\u1ebft s\u1ebd cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft cho c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, nh\u00e0 h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 k\u1ebf ho\u1ea1ch quay l\u1ea1i Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/h3>\n\n\nHi\u1ec7n t\u1ea1i, Gojek kh\u00f4ng c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o v\u1ec1 vi\u1ec7c quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Indonesia v\u00e0 Singapore.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Gojek – \u1ee9ng d\u1ee5ng g\u1ecdi xe c\u1ee7a Indonesia ch\u00ednh th\u1ee9c n\u00f3i l\u1eddi chia tay v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. D\u00f9 g\u00e2y ti\u1ebfc nu\u1ed1i nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Gojek kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd v\u00ec tr\u01b0\u1edbc \u0111\u00f3, Baemin – \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u0129nh v\u1ef1c g\u1ecdi xe giao th\u1ee9c […]<\/p>\n","protected":false},"author":24,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7355],"class_list":["post-111796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111796"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions"}],"predecessor-version":[{"id":114135,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions\/114135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a Gojek. M\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng ch\u1ec9 c\u00f3 giao di\u1ec7n tr\u1ef1c quan, \u1ee9ng d\u1ee5ng c\u00f2n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn nhi\u1ec1u t\u00ednh n\u0103ng hi\u1ec7n \u0111\u1ea1i, b\u1ea3o m\u1eadt t\u1ed1t h\u01a1n. \u00d4ng Ph\u00f9ng Tu\u1ea5n \u0110\u1ee9c – T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Gojek t\u1ea1i Vi\u1ec7t Nam nh\u1ea5n m\u1ea1nh s\u1ef1 h\u1ee3p nh\u1ea5t n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 t\u00e2n ti\u1ebfn, mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho Gojek t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>T\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h2>\n\n\n\nSau Uber, Baemin, Gojek l\u00e0 c\u00e1i t\u00ean ti\u1ebfp theo tuy\u00ean b\u1ed1 \u201cr\u00fat kh\u1ecfi cu\u1ed9c ch\u01a1i\u201d t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Theo th\u00f4ng b\u00e1o t\u1eeb ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n, Gojek s\u1ebd ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1eeda ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. Gojek cho bi\u1ebft, quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c thi nh\u1eb1m \u0111\u00e1p \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a C\u00f4ng ty m\u1eb9 GoTo – m\u1ed9t t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Indonesia. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 5 l\u00fd do ch\u00ednh khi\u1ebfn Gojek ph\u1ea3i n\u00f3i l\u1eddi t\u1ea1m bi\u1ec7t th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>#1. T\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\nNh\u01b0 \u0111\u00e3 chia s\u1ebb, quy\u1ebft \u0111\u1ecbnh r\u00fat lui c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty m\u1eb9 GoTo. Hi\u1ec7n t\u1ea1i, GoTo \u0111ang t\u1eadp trung ph\u00e1t tri\u1ec3n 2 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m l\u00e0 Indonesia v\u00e0 Singapore – n\u01a1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. T\u1ea1i Indonesia, Gojek ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch v\u00e0 s\u1ed1 \u0111\u01a1n h\u00e0ng ho\u00e0n th\u00e0nh v\u01b0\u1ee3t tr\u1ed9i. V\u00ec v\u1eady, vi\u1ec7c r\u1eddi kh\u1ecfi c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1ecf nh\u01b0 Vi\u1ec7t Nam (tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 Th\u00e1i Lan) gi\u00fap Gojek t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c khu v\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
<\/a>#2. \u00c1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn<\/strong><\/h3>\n\n\n\nM\u1ed9t trong nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn Gojek r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn. Nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d hi\u1ec7n \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i Vi\u1ec7t Nam l\u00e0 Grab v\u00e0 ShopeeFood, m\u1edbi \u0111\u00e2y l\u00e0 t\u00e2n binh Xanh SM. Theo b\u00e1o c\u00e1o,<\/a>, GrabFood chi\u1ebfm \u0111\u1ebfn 47% v\u00e0 ShopeeFood 45% th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n, trong khi \u0111\u00f3, GoFood c\u1ee7a Gojek ch\u1ec9 n\u1eb1m v\u1ecfn v\u1eb9n \u1edf 3%. Th\u1ef1c tr\u1ea1ng n\u00e0y \u0111\u00e3 khi\u1ebfn Gojek g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh, bu\u1ed9c h\u1ecd ph\u1ea3i r\u00fat lui \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ea1nh h\u01a1n.<\/p>\n\n\n\nT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>#3. Th\u1ecb ph\u1ea7n th\u1ea5p, kh\u00f3 m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\nD\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c m\u1ea1nh m\u1ebd khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb n\u0103m 2020, th\u1ecb ph\u1ea7n c\u1ee7a Gojek v\u1eabn duy tr\u00ec \u1edf m\u1ee9c th\u1ea5p. Trong m\u1ea3ng d\u1ecbch v\u1ee5 g\u1ecdi xe, Gojek ch\u1ec9 chi\u1ebfm 7% t\u1ed5ng s\u1ed1 chuy\u1ebfn xe, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Grab v\u00e0 Be. Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a Gojek ch\u1ec9 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng trong th\u1eddi gian \u0111\u1ea7u m\u00e0 kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n h\u1ecd. Do kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n <\/a>c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, Gojek \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<\/a>#4. Ch\u1ecbu h\u1eadu qu\u1ea3 t\u1eeb \u0111\u1ea1i d\u1ecbch Covid-19<\/strong><\/h3>\n\n\n\n\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 g\u00e2y ra nhi\u1ec1u kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe v\u00e0 giao h\u00e0ng. Gojek c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong giai \u0111o\u1ea1n n\u0103m 2021 v\u00e0 2022, t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 khi\u1ebfn Gojek ph\u1ea3i thu nh\u1ecf quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn h\u1ecd d\u1ea7n m\u1ea5t v\u1ecb th\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh r\u00fat lui.<\/p>\n\n\n\n
<\/a>#5. S\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<\/strong><\/h3>\n\n\n\nS\u1ef1 thi\u1ebfu \u1ed5n \u0111\u1ecbnh trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho c\u00f4ng ty d\u1eebng ho\u1ea1t \u0111\u1ed9ng. \u0110\u01b0\u1ee3c bi\u1ebft, Gojek \u0111\u00e3 c\u00f3 \u0111\u1ebfn 4 l\u1ea7n thay \u0111\u1ed5i CEO. Kh\u00f4ng ch\u1ec9 l\u00e0m gi\u00e1n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f2n khi\u1ebfn Gojek kh\u00f3 nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng kinh doanh. H\u01a1n h\u1ebft, t\u00ecnh tr\u1ea1ng n\u00e0y c\u00f2n l\u00e0m suy y\u1ebfu v\u1ecb th\u1ebf c\u1ee7a Gojek tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
Nh\u00ecn chung, vi\u1ec7c Gojek quy\u1ebft \u0111\u1ecbnh r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i c\u1ea3nh. D\u00f9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00e1ng ti\u1ebfc, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\nC\u00e2u chuy\u1ec7n Gojek r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u d\u1ea5u \u1ea5n v\u00e0 b\u00e0i h\u1ecdc cho ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe, giao th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn. Qua \u0111\u00f3, Tino Group \u0111\u00e3 r\u00fat ra m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c sau.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i<\/strong><\/h3>\n\n\n\n\n\n- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7: <\/strong>Sau khi Gojek v\u00e0 Baemin r\u00fat lui, th\u1ecb ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i nh\u01b0 Grab, Be. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u00e0y m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n
- Thu h\u00fat \u0111\u1ea7u t\u01b0:<\/strong> Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi: <\/strong>S\u1ef1 ra \u0111i c\u1ee7a Gojek v\u00e0 Baemin t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
C\u01a1 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n\n\n- C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>: S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed Marketing.<\/li>\n\n\n\n
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c: <\/strong>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/li>\n\n\n\n
- Nguy c\u01a1 bong b\u00f3ng: <\/strong>S\u1ee9c n\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bong b\u00f3ng. Khi bong b\u00f3ng v\u1ee1, c\u00e1c doanh nghi\u1ec7p y\u1ebfu k\u00e9m s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
Th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nQuy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i t\u1ea1i l\u1eabn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh. D\u00f9 s\u1eafp ph\u1ea3i r\u1eddi \u0111i, h\u00e0nh tr\u00ecnh c\u1ee7a Gojek v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c khi mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n\n\n\n
Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc: \u201cT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?\u201d. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nKhi n\u00e0o Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h3>\n\n\nGojek ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111\u1ed1i t\u00e1c sau khi d\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek cam k\u1ebft s\u1ebd cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft cho c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, nh\u00e0 h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 k\u1ebf ho\u1ea1ch quay l\u1ea1i Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/h3>\n\n\nHi\u1ec7n t\u1ea1i, Gojek kh\u00f4ng c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o v\u1ec1 vi\u1ec7c quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Indonesia v\u00e0 Singapore.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Gojek – \u1ee9ng d\u1ee5ng g\u1ecdi xe c\u1ee7a Indonesia ch\u00ednh th\u1ee9c n\u00f3i l\u1eddi chia tay v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. D\u00f9 g\u00e2y ti\u1ebfc nu\u1ed1i nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Gojek kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd v\u00ec tr\u01b0\u1edbc \u0111\u00f3, Baemin – \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u0129nh v\u1ef1c g\u1ecdi xe giao th\u1ee9c […]<\/p>\n","protected":false},"author":24,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7355],"class_list":["post-111796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111796"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions"}],"predecessor-version":[{"id":114135,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions\/114135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Nh\u01b0 \u0111\u00e3 chia s\u1ebb, quy\u1ebft \u0111\u1ecbnh r\u00fat lui c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty m\u1eb9 GoTo. Hi\u1ec7n t\u1ea1i, GoTo \u0111ang t\u1eadp trung ph\u00e1t tri\u1ec3n 2 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m l\u00e0 Indonesia v\u00e0 Singapore – n\u01a1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. T\u1ea1i Indonesia, Gojek ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch v\u00e0 s\u1ed1 \u0111\u01a1n h\u00e0ng ho\u00e0n th\u00e0nh v\u01b0\u1ee3t tr\u1ed9i. V\u00ec v\u1eady, vi\u1ec7c r\u1eddi kh\u1ecfi c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1ecf nh\u01b0 Vi\u1ec7t Nam (tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 Th\u00e1i Lan) gi\u00fap Gojek t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c khu v\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
<\/a>#2. \u00c1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn<\/strong><\/h3>\n\n\n\nM\u1ed9t trong nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn Gojek r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn. Nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d hi\u1ec7n \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i Vi\u1ec7t Nam l\u00e0 Grab v\u00e0 ShopeeFood, m\u1edbi \u0111\u00e2y l\u00e0 t\u00e2n binh Xanh SM. Theo b\u00e1o c\u00e1o,<\/a>, GrabFood chi\u1ebfm \u0111\u1ebfn 47% v\u00e0 ShopeeFood 45% th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n, trong khi \u0111\u00f3, GoFood c\u1ee7a Gojek ch\u1ec9 n\u1eb1m v\u1ecfn v\u1eb9n \u1edf 3%. Th\u1ef1c tr\u1ea1ng n\u00e0y \u0111\u00e3 khi\u1ebfn Gojek g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh, bu\u1ed9c h\u1ecd ph\u1ea3i r\u00fat lui \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ea1nh h\u01a1n.<\/p>\n\n\n\nT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>#3. Th\u1ecb ph\u1ea7n th\u1ea5p, kh\u00f3 m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\nD\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c m\u1ea1nh m\u1ebd khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb n\u0103m 2020, th\u1ecb ph\u1ea7n c\u1ee7a Gojek v\u1eabn duy tr\u00ec \u1edf m\u1ee9c th\u1ea5p. Trong m\u1ea3ng d\u1ecbch v\u1ee5 g\u1ecdi xe, Gojek ch\u1ec9 chi\u1ebfm 7% t\u1ed5ng s\u1ed1 chuy\u1ebfn xe, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Grab v\u00e0 Be. Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a Gojek ch\u1ec9 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng trong th\u1eddi gian \u0111\u1ea7u m\u00e0 kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n h\u1ecd. Do kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n <\/a>c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, Gojek \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<\/a>#4. Ch\u1ecbu h\u1eadu qu\u1ea3 t\u1eeb \u0111\u1ea1i d\u1ecbch Covid-19<\/strong><\/h3>\n\n\n\n\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 g\u00e2y ra nhi\u1ec1u kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe v\u00e0 giao h\u00e0ng. Gojek c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong giai \u0111o\u1ea1n n\u0103m 2021 v\u00e0 2022, t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 khi\u1ebfn Gojek ph\u1ea3i thu nh\u1ecf quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn h\u1ecd d\u1ea7n m\u1ea5t v\u1ecb th\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh r\u00fat lui.<\/p>\n\n\n\n
<\/a>#5. S\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<\/strong><\/h3>\n\n\n\nS\u1ef1 thi\u1ebfu \u1ed5n \u0111\u1ecbnh trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho c\u00f4ng ty d\u1eebng ho\u1ea1t \u0111\u1ed9ng. \u0110\u01b0\u1ee3c bi\u1ebft, Gojek \u0111\u00e3 c\u00f3 \u0111\u1ebfn 4 l\u1ea7n thay \u0111\u1ed5i CEO. Kh\u00f4ng ch\u1ec9 l\u00e0m gi\u00e1n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f2n khi\u1ebfn Gojek kh\u00f3 nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng kinh doanh. H\u01a1n h\u1ebft, t\u00ecnh tr\u1ea1ng n\u00e0y c\u00f2n l\u00e0m suy y\u1ebfu v\u1ecb th\u1ebf c\u1ee7a Gojek tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
Nh\u00ecn chung, vi\u1ec7c Gojek quy\u1ebft \u0111\u1ecbnh r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i c\u1ea3nh. D\u00f9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00e1ng ti\u1ebfc, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\nC\u00e2u chuy\u1ec7n Gojek r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u d\u1ea5u \u1ea5n v\u00e0 b\u00e0i h\u1ecdc cho ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe, giao th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn. Qua \u0111\u00f3, Tino Group \u0111\u00e3 r\u00fat ra m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c sau.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i<\/strong><\/h3>\n\n\n\n\n\n- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7: <\/strong>Sau khi Gojek v\u00e0 Baemin r\u00fat lui, th\u1ecb ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i nh\u01b0 Grab, Be. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u00e0y m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n
- Thu h\u00fat \u0111\u1ea7u t\u01b0:<\/strong> Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi: <\/strong>S\u1ef1 ra \u0111i c\u1ee7a Gojek v\u00e0 Baemin t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
C\u01a1 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n\n\n- C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>: S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed Marketing.<\/li>\n\n\n\n
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c: <\/strong>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/li>\n\n\n\n
- Nguy c\u01a1 bong b\u00f3ng: <\/strong>S\u1ee9c n\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bong b\u00f3ng. Khi bong b\u00f3ng v\u1ee1, c\u00e1c doanh nghi\u1ec7p y\u1ebfu k\u00e9m s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
Th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nQuy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i t\u1ea1i l\u1eabn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh. D\u00f9 s\u1eafp ph\u1ea3i r\u1eddi \u0111i, h\u00e0nh tr\u00ecnh c\u1ee7a Gojek v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c khi mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n\n\n\n
Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc: \u201cT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?\u201d. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nKhi n\u00e0o Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h3>\n\n\nGojek ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111\u1ed1i t\u00e1c sau khi d\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek cam k\u1ebft s\u1ebd cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft cho c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, nh\u00e0 h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 k\u1ebf ho\u1ea1ch quay l\u1ea1i Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/h3>\n\n\nHi\u1ec7n t\u1ea1i, Gojek kh\u00f4ng c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o v\u1ec1 vi\u1ec7c quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Indonesia v\u00e0 Singapore.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Gojek – \u1ee9ng d\u1ee5ng g\u1ecdi xe c\u1ee7a Indonesia ch\u00ednh th\u1ee9c n\u00f3i l\u1eddi chia tay v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. D\u00f9 g\u00e2y ti\u1ebfc nu\u1ed1i nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Gojek kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd v\u00ec tr\u01b0\u1edbc \u0111\u00f3, Baemin – \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u0129nh v\u1ef1c g\u1ecdi xe giao th\u1ee9c […]<\/p>\n","protected":false},"author":24,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7355],"class_list":["post-111796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111796"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions"}],"predecessor-version":[{"id":114135,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions\/114135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>#3. Th\u1ecb ph\u1ea7n th\u1ea5p, kh\u00f3 m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\nD\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c m\u1ea1nh m\u1ebd khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb n\u0103m 2020, th\u1ecb ph\u1ea7n c\u1ee7a Gojek v\u1eabn duy tr\u00ec \u1edf m\u1ee9c th\u1ea5p. Trong m\u1ea3ng d\u1ecbch v\u1ee5 g\u1ecdi xe, Gojek ch\u1ec9 chi\u1ebfm 7% t\u1ed5ng s\u1ed1 chuy\u1ebfn xe, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Grab v\u00e0 Be. Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a Gojek ch\u1ec9 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng trong th\u1eddi gian \u0111\u1ea7u m\u00e0 kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n h\u1ecd. Do kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n <\/a>c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, Gojek \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<\/a>#4. Ch\u1ecbu h\u1eadu qu\u1ea3 t\u1eeb \u0111\u1ea1i d\u1ecbch Covid-19<\/strong><\/h3>\n\n\n\n\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 g\u00e2y ra nhi\u1ec1u kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe v\u00e0 giao h\u00e0ng. Gojek c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong giai \u0111o\u1ea1n n\u0103m 2021 v\u00e0 2022, t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 khi\u1ebfn Gojek ph\u1ea3i thu nh\u1ecf quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn h\u1ecd d\u1ea7n m\u1ea5t v\u1ecb th\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh r\u00fat lui.<\/p>\n\n\n\n
<\/a>#5. S\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<\/strong><\/h3>\n\n\n\nS\u1ef1 thi\u1ebfu \u1ed5n \u0111\u1ecbnh trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho c\u00f4ng ty d\u1eebng ho\u1ea1t \u0111\u1ed9ng. \u0110\u01b0\u1ee3c bi\u1ebft, Gojek \u0111\u00e3 c\u00f3 \u0111\u1ebfn 4 l\u1ea7n thay \u0111\u1ed5i CEO. Kh\u00f4ng ch\u1ec9 l\u00e0m gi\u00e1n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f2n khi\u1ebfn Gojek kh\u00f3 nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng kinh doanh. H\u01a1n h\u1ebft, t\u00ecnh tr\u1ea1ng n\u00e0y c\u00f2n l\u00e0m suy y\u1ebfu v\u1ecb th\u1ebf c\u1ee7a Gojek tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
Nh\u00ecn chung, vi\u1ec7c Gojek quy\u1ebft \u0111\u1ecbnh r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i c\u1ea3nh. D\u00f9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00e1ng ti\u1ebfc, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\nC\u00e2u chuy\u1ec7n Gojek r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u d\u1ea5u \u1ea5n v\u00e0 b\u00e0i h\u1ecdc cho ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe, giao th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn. Qua \u0111\u00f3, Tino Group \u0111\u00e3 r\u00fat ra m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c sau.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i<\/strong><\/h3>\n\n\n\n\n\n- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7: <\/strong>Sau khi Gojek v\u00e0 Baemin r\u00fat lui, th\u1ecb ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i nh\u01b0 Grab, Be. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u00e0y m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n
- Thu h\u00fat \u0111\u1ea7u t\u01b0:<\/strong> Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi: <\/strong>S\u1ef1 ra \u0111i c\u1ee7a Gojek v\u00e0 Baemin t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
C\u01a1 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n\n\n- C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>: S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed Marketing.<\/li>\n\n\n\n
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c: <\/strong>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/li>\n\n\n\n
- Nguy c\u01a1 bong b\u00f3ng: <\/strong>S\u1ee9c n\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bong b\u00f3ng. Khi bong b\u00f3ng v\u1ee1, c\u00e1c doanh nghi\u1ec7p y\u1ebfu k\u00e9m s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
Th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nQuy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i t\u1ea1i l\u1eabn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh. D\u00f9 s\u1eafp ph\u1ea3i r\u1eddi \u0111i, h\u00e0nh tr\u00ecnh c\u1ee7a Gojek v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c khi mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n\n\n\n
Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc: \u201cT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?\u201d. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nKhi n\u00e0o Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h3>\n\n\nGojek ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111\u1ed1i t\u00e1c sau khi d\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek cam k\u1ebft s\u1ebd cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft cho c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, nh\u00e0 h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 k\u1ebf ho\u1ea1ch quay l\u1ea1i Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/h3>\n\n\nHi\u1ec7n t\u1ea1i, Gojek kh\u00f4ng c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o v\u1ec1 vi\u1ec7c quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Indonesia v\u00e0 Singapore.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Gojek – \u1ee9ng d\u1ee5ng g\u1ecdi xe c\u1ee7a Indonesia ch\u00ednh th\u1ee9c n\u00f3i l\u1eddi chia tay v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. D\u00f9 g\u00e2y ti\u1ebfc nu\u1ed1i nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Gojek kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd v\u00ec tr\u01b0\u1edbc \u0111\u00f3, Baemin – \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u0129nh v\u1ef1c g\u1ecdi xe giao th\u1ee9c […]<\/p>\n","protected":false},"author":24,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7355],"class_list":["post-111796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111796"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions"}],"predecessor-version":[{"id":114135,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions\/114135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>#4. Ch\u1ecbu h\u1eadu qu\u1ea3 t\u1eeb \u0111\u1ea1i d\u1ecbch Covid-19<\/strong><\/h3>\n\n\n\n\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 g\u00e2y ra nhi\u1ec1u kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe v\u00e0 giao h\u00e0ng. Gojek c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong giai \u0111o\u1ea1n n\u0103m 2021 v\u00e0 2022, t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 khi\u1ebfn Gojek ph\u1ea3i thu nh\u1ecf quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn h\u1ecd d\u1ea7n m\u1ea5t v\u1ecb th\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh r\u00fat lui.<\/p>\n\n\n\n
<\/a>#5. S\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<\/strong><\/h3>\n\n\n\nS\u1ef1 thi\u1ebfu \u1ed5n \u0111\u1ecbnh trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho c\u00f4ng ty d\u1eebng ho\u1ea1t \u0111\u1ed9ng. \u0110\u01b0\u1ee3c bi\u1ebft, Gojek \u0111\u00e3 c\u00f3 \u0111\u1ebfn 4 l\u1ea7n thay \u0111\u1ed5i CEO. Kh\u00f4ng ch\u1ec9 l\u00e0m gi\u00e1n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f2n khi\u1ebfn Gojek kh\u00f3 nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng kinh doanh. H\u01a1n h\u1ebft, t\u00ecnh tr\u1ea1ng n\u00e0y c\u00f2n l\u00e0m suy y\u1ebfu v\u1ecb th\u1ebf c\u1ee7a Gojek tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
Nh\u00ecn chung, vi\u1ec7c Gojek quy\u1ebft \u0111\u1ecbnh r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i c\u1ea3nh. D\u00f9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00e1ng ti\u1ebfc, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\nC\u00e2u chuy\u1ec7n Gojek r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u d\u1ea5u \u1ea5n v\u00e0 b\u00e0i h\u1ecdc cho ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe, giao th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn. Qua \u0111\u00f3, Tino Group \u0111\u00e3 r\u00fat ra m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c sau.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i<\/strong><\/h3>\n\n\n\n\n\n- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7: <\/strong>Sau khi Gojek v\u00e0 Baemin r\u00fat lui, th\u1ecb ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i nh\u01b0 Grab, Be. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u00e0y m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n
- Thu h\u00fat \u0111\u1ea7u t\u01b0:<\/strong> Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi: <\/strong>S\u1ef1 ra \u0111i c\u1ee7a Gojek v\u00e0 Baemin t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
C\u01a1 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n\n\n- C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>: S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed Marketing.<\/li>\n\n\n\n
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c: <\/strong>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/li>\n\n\n\n
- Nguy c\u01a1 bong b\u00f3ng: <\/strong>S\u1ee9c n\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bong b\u00f3ng. Khi bong b\u00f3ng v\u1ee1, c\u00e1c doanh nghi\u1ec7p y\u1ebfu k\u00e9m s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
Th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nQuy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i t\u1ea1i l\u1eabn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh. D\u00f9 s\u1eafp ph\u1ea3i r\u1eddi \u0111i, h\u00e0nh tr\u00ecnh c\u1ee7a Gojek v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c khi mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n\n\n\n
Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc: \u201cT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?\u201d. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nKhi n\u00e0o Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h3>\n\n\nGojek ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111\u1ed1i t\u00e1c sau khi d\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek cam k\u1ebft s\u1ebd cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft cho c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, nh\u00e0 h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 k\u1ebf ho\u1ea1ch quay l\u1ea1i Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/h3>\n\n\nHi\u1ec7n t\u1ea1i, Gojek kh\u00f4ng c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o v\u1ec1 vi\u1ec7c quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Indonesia v\u00e0 Singapore.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Gojek – \u1ee9ng d\u1ee5ng g\u1ecdi xe c\u1ee7a Indonesia ch\u00ednh th\u1ee9c n\u00f3i l\u1eddi chia tay v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. D\u00f9 g\u00e2y ti\u1ebfc nu\u1ed1i nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Gojek kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd v\u00ec tr\u01b0\u1edbc \u0111\u00f3, Baemin – \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u0129nh v\u1ef1c g\u1ecdi xe giao th\u1ee9c […]<\/p>\n","protected":false},"author":24,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7355],"class_list":["post-111796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111796"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions"}],"predecessor-version":[{"id":114135,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions\/114135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
S\u1ef1 thi\u1ebfu \u1ed5n \u0111\u1ecbnh trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho c\u00f4ng ty d\u1eebng ho\u1ea1t \u0111\u1ed9ng. \u0110\u01b0\u1ee3c bi\u1ebft, Gojek \u0111\u00e3 c\u00f3 \u0111\u1ebfn 4 l\u1ea7n thay \u0111\u1ed5i CEO. Kh\u00f4ng ch\u1ec9 l\u00e0m gi\u00e1n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f2n khi\u1ebfn Gojek kh\u00f3 nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng kinh doanh. H\u01a1n h\u1ebft, t\u00ecnh tr\u1ea1ng n\u00e0y c\u00f2n l\u00e0m suy y\u1ebfu v\u1ecb th\u1ebf c\u1ee7a Gojek tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
Nh\u00ecn chung, vi\u1ec7c Gojek quy\u1ebft \u0111\u1ecbnh r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i c\u1ea3nh. D\u00f9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00e1ng ti\u1ebfc, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\nC\u00e2u chuy\u1ec7n Gojek r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u d\u1ea5u \u1ea5n v\u00e0 b\u00e0i h\u1ecdc cho ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ecdi xe, giao th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn. Qua \u0111\u00f3, Tino Group \u0111\u00e3 r\u00fat ra m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c sau.<\/p>\n\n\n\n
<\/a>C\u01a1 h\u1ed9i<\/strong><\/h3>\n\n\n\n\n\n- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7: <\/strong>Sau khi Gojek v\u00e0 Baemin r\u00fat lui, th\u1ecb ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i nh\u01b0 Grab, Be. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u00e0y m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n
- Thu h\u00fat \u0111\u1ea7u t\u01b0:<\/strong> Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi: <\/strong>S\u1ef1 ra \u0111i c\u1ee7a Gojek v\u00e0 Baemin t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
C\u01a1 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n\n\n- C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>: S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed Marketing.<\/li>\n\n\n\n
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c: <\/strong>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/li>\n\n\n\n
- Nguy c\u01a1 bong b\u00f3ng: <\/strong>S\u1ee9c n\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bong b\u00f3ng. Khi bong b\u00f3ng v\u1ee1, c\u00e1c doanh nghi\u1ec7p y\u1ebfu k\u00e9m s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
Th\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nQuy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i t\u1ea1i l\u1eabn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh. D\u00f9 s\u1eafp ph\u1ea3i r\u1eddi \u0111i, h\u00e0nh tr\u00ecnh c\u1ee7a Gojek v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c khi mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n\n\n\n
Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc: \u201cT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?\u201d. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nKhi n\u00e0o Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h3>\n\n\nGojek ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111\u1ed1i t\u00e1c sau khi d\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek cam k\u1ebft s\u1ebd cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft cho c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, nh\u00e0 h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 k\u1ebf ho\u1ea1ch quay l\u1ea1i Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/h3>\n\n\nHi\u1ec7n t\u1ea1i, Gojek kh\u00f4ng c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o v\u1ec1 vi\u1ec7c quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c kh\u00f4ng?<\/strong><\/h3>\n\n\nGojek v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Indonesia v\u00e0 Singapore.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Gojek – \u1ee9ng d\u1ee5ng g\u1ecdi xe c\u1ee7a Indonesia ch\u00ednh th\u1ee9c n\u00f3i l\u1eddi chia tay v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. D\u00f9 g\u00e2y ti\u1ebfc nu\u1ed1i nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Gojek kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd v\u00ec tr\u01b0\u1edbc \u0111\u00f3, Baemin – \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u0129nh v\u1ef1c g\u1ecdi xe giao th\u1ee9c […]<\/p>\n","protected":false},"author":24,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7355],"class_list":["post-111796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111796"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions"}],"predecessor-version":[{"id":114135,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions\/114135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7: <\/strong>Sau khi Gojek v\u00e0 Baemin r\u00fat lui, th\u1ecb ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i nh\u01b0 Grab, Be. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u00e0y m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n
- Thu h\u00fat \u0111\u1ea7u t\u01b0:<\/strong> Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi: <\/strong>S\u1ef1 ra \u0111i c\u1ee7a Gojek v\u00e0 Baemin t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n
\nC\u01a1 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n
\n- \n
- C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>: S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed Marketing.<\/li>\n\n\n\n
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c: <\/strong>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/li>\n\n\n\n
- Nguy c\u01a1 bong b\u00f3ng: <\/strong>S\u1ee9c n\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bong b\u00f3ng. Khi bong b\u00f3ng v\u1ee1, c\u00e1c doanh nghi\u1ec7p y\u1ebfu k\u00e9m s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n
\nTh\u00e1ch th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n Quy\u1ebft \u0111\u1ecbnh d\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gojek t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i t\u1ea1i l\u1eabn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh. D\u00f9 s\u1eafp ph\u1ea3i r\u1eddi \u0111i, h\u00e0nh tr\u00ecnh c\u1ee7a Gojek v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c khi mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n\n\n\n
Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc: \u201cT\u1ea1i sao Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?\u201d. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
\n\n\nKhi n\u00e0o Gojek d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/h3>\n
\n\nGojek ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111\u1ed1i t\u00e1c sau khi d\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/strong><\/h3>\n
\n\nGojek cam k\u1ebft s\u1ebd cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft cho c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, nh\u00e0 h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 k\u1ebf ho\u1ea1ch quay l\u1ea1i Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/h3>\n
\n\nHi\u1ec7n t\u1ea1i, Gojek kh\u00f4ng c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o v\u1ec1 vi\u1ec7c quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n<\/div>\n<\/div>\n
\nGojek c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c kh\u00f4ng?<\/strong><\/h3>\n
\n\nGojek v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Indonesia v\u00e0 Singapore.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Gojek – \u1ee9ng d\u1ee5ng g\u1ecdi xe c\u1ee7a Indonesia ch\u00ednh th\u1ee9c n\u00f3i l\u1eddi chia tay v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb ng\u00e0y 16\/9\/2024. D\u00f9 g\u00e2y ti\u1ebfc nu\u1ed1i nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Gojek kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd v\u00ec tr\u01b0\u1edbc \u0111\u00f3, Baemin – \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u0129nh v\u1ef1c g\u1ecdi xe giao th\u1ee9c […]<\/p>\n","protected":false},"author":24,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7355],"class_list":["post-111796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111796"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions"}],"predecessor-version":[{"id":114135,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111796\/revisions\/114135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \u00c1p l\u1ef1c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc: <\/strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u1ecdi xe v\u00e0 giao th\u1ee9c \u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 n\u01b0\u1edbc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ed3ng th\u1eddi c\u1ea7n linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi,…<\/li>\n\n\n\n