{"id":111808,"date":"2024-09-07T04:13:00","date_gmt":"2024-09-06T21:13:00","guid":{"rendered":"https:\/\/tino.org\/?p=8690"},"modified":"2025-06-11T12:35:13","modified_gmt":"2025-06-11T05:35:13","slug":"quang-cao-ooh-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/quang-cao-ooh-la-gi\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o OOH l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 v\u0169 kh\u00ed qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"\n\n\n

\u0110\u00e3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi t\u1ea1i sao nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o kh\u1ed5ng l\u1ed3 l\u1ea1i xu\u1ea5t hi\u1ec7n kh\u1eafp n\u01a1i tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1? \u0110\u1eb1ng sau nh\u1eefng h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn \u1ea5y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o<\/a> v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o OOH. V\u1eady ch\u00ednh x\u00e1c qu\u1ea3ng c\u00e1o OOH l\u00e0 g\u00ec? V\u00ec sao qu\u1ea3ng c\u00e1o OOH l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? M\u1eddi b\u1ea1n c\u00f9ng Tino Group t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o OOH l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Theo b\u00e0i vi\u1ebft: \u201cOut Of Home Advertising (OOH) \u2013 All You Need To Know In 2023<\/em><\/a>\u201d tr\u00ean trang Tamoco.com, OOH (Out Of Home Advertising<\/strong> – qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/em>) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n b\u00ean ngo\u00e0i kh\u00f4ng gian s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb nh\u1eefng b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m d\u1eebng xe bu\u00fdt, b\u0103ng gh\u1ebf c\u00f4ng c\u1ed9ng v\u00e0 nhi\u1ec1u n\u01a1i kh\u00e1c, b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o n\u00e0o b\u1ea1n nh\u00ecn th\u1ea5y khi ra ngo\u00e0i \u0111\u1ec1u \u0111\u01b0\u1ee3c xem l\u00e0 qu\u1ea3ng c\u00e1o OOH.<\/p>\n\n\n

\n
\"khai-niem-quang-cao-ooh\"
Kh\u00e1i ni\u1ec7m qu\u1ea3ng c\u00e1o OOH<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng b\u1eadn r\u1ed9n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3ng c\u00e1o OOH \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3. Hi\u1ec7n nay, v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, qu\u1ea3ng c\u00e1o OOH \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb<\/a>.<\/p>\n\n\n\n

<\/a>4 lo\u1ea1i qu\u1ea3ng c\u00e1o OOH ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><\/h2>\n\n\n\n

Qu\u1ea3ng c\u00e1o OOH g\u1ed3m nhi\u1ec1u lo\u1ea1i h\u00ecnh kh\u00e1c nhau, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ecdi ho\u00e0n c\u1ea3nh. C\u00f3 4 lo\u1ea1i h\u00ecnh<\/a> ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o OOH ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n

<\/a>Billboards (Bi\u1ec3n qu\u1ea3ng c\u00e1o l\u1edbn)<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o OOH ph\u1ed5 bi\u1ebfn nh\u1ea5t, th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n d\u1ecdc c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng cao t\u1ed1c, trung t\u00e2m th\u00e0nh ph\u1ed1 ho\u1eb7c c\u00e1c khu v\u1ef1c \u0111\u00f4ng \u0111\u00fac. Billboards c\u00f3 th\u1ec3 l\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng ho\u1eb7c m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i, gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u00e0ng ng\u00e0n ng\u01b0\u1eddi m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n

<\/a>Street Furniture (N\u1ed9i th\u1ea5t \u0111\u01b0\u1eddng ph\u1ed1)<\/strong><\/h3>\n\n\n\n

Lo\u1ea1i h\u00ecnh n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c tr\u1ea1m ch\u1edd xe bu\u00fdt, b\u1ed1t \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean v\u1ec9a h\u00e8. Street furniture l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng, n\u01a1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1eddi gian nh\u00ecn ng\u1eafm v\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n

<\/a>Transit (Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n)<\/strong><\/h3>\n\n\n\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y t\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng nh\u01b0 xe bu\u00fdt, taxi, toa t\u00e0u v\u00e0 s\u00e2n bay \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. Transit l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang di chuy\u1ec3n trong th\u00e0nh ph\u1ed1.<\/p>\n\n\n

\n
\"cac-loai-quang-cao-ooh-pho-bien\"
C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o OOH ph\u1ed5 bi\u1ebfn<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>Place-based (Qu\u1ea3ng c\u00e1o t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u1ed1 \u0111\u1ecbnh)<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 qu\u00e1n bar, trung t\u00e2m mua s\u1eafm ho\u1eb7c s\u1ef1 ki\u1ec7n. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i m\u1ed9t kh\u00f4ng gian c\u1ee5 th\u1ec3, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o OOH mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p?<\/strong><\/h2>\n\n\n\n

Qu\u1ea3ng c\u00e1o OOH g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u1ee3i \u00edch thi\u1ebft th\u1ef1c m\u00e0 qu\u1ea3ng c\u00e1o OOH mang l\u1ea1i.<\/p>\n\n\n\n

<\/a>T\u1ea7m nh\u00ecn r\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn cao<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o OOH c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 \u0111a d\u1ea1ng. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i c\u00e1c v\u1ecb tr\u00ed c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng cao, nh\u01b0 trung t\u00e2m th\u00e0nh ph\u1ed1, \u0111\u01b0\u1eddng cao t\u1ed1c v\u00e0 trung t\u00e2m giao th\u00f4ng c\u00f4ng c\u1ed9ng. Nh\u1edd \u0111\u00f3, qu\u1ea3ng c\u00e1o OOH gi\u00fap t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi v\u00e0 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f3 ti\u1ebfp c\u1eadn th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n\n\n\n

<\/a>An to\u00e0n cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n

Kh\u00e1c v\u1edbi chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, d\u1ec5 g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gian l\u1eadn qu\u1ea3ng c\u00e1o v\u00e0 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o OOH ch\u1ea5t \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c. M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00f3 \u0111\u1ebfn 73% <\/a>ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ngo\u00e0i tr\u1eddi, v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n\n\n

\n
\"loi-ich-cua-quang-cao-ooh\"
L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o OOH<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>\u0110\u1eb7t qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n

V\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o OOH \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ef1a \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a khu v\u1ef1c \u0111\u00f3. Ngo\u00e0i ra, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c ng\u1eef c\u1ea3nh ph\u00f9 h\u1ee3p, nh\u01b0 g\u1ea7n trung t\u00e2m mua s\u1eafm, khu v\u1ef1c kinh doanh ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m gi\u1ea3i tr\u00ed. M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y 51%<\/a> ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u201cgh\u00e9 th\u0103m\u201d doanh nghi\u1ec7p sau khi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o OOH. \u0110\u1eb7c bi\u1ec7t, ph\u1ea7n l\u1edbn trong s\u1ed1 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n mua h\u00e0ng.<\/p>\n\n\n\n

<\/a>Th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o OOH l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ngo\u1ea1i tuy\u1ebfn hi\u1ec7u qu\u1ea3 trong vi\u1ec7c th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn. Th\u1eadm ch\u00ed, ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y c\u00f2n l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c th\u00f4ng qua vi\u1ec7c c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i tr\u00ean truy\u1ec1n h\u00ecnh ho\u1eb7c tr\u1ef1c tuy\u1ebfn. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn v\u1edbi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o trong nhi\u1ec1u ng\u1eef c\u1ea3nh kh\u00e1c nhau, h\u1ecd th\u01b0\u1eddng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u s\u00e2u s\u1eafc v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n

<\/a>Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed<\/strong><\/h3>\n\n\n\n

Theo b\u00e1o c\u00e1o Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng n\u0103m 2023 c\u1ee7a Solomon Partners<\/a>, chi ph\u00ed trung b\u00ecnh cho 1.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o OOH t\u1ea1i M\u1ef9 dao \u0111\u1ed9ng t\u1eeb 2 \u0111\u1ebfn 9 USD, th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nh\u01b0 truy\u1ec1n h\u00ecnh ph\u00e1t s\u00f3ng (t\u1eeb 16 \u0111\u1ebfn 45 USD) v\u00e0 video k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean thi\u1ebft b\u1ecb (t\u1eeb 40 USD tr\u1edf l\u00ean).<\/p>\n\n\n\n

<\/a>\u00c1p d\u1ee5ng qu\u1ea3ng c\u00e1o OOH sao cho hi\u1ec7u qu\u1ea3?<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo 4 c\u00e1ch <\/a>m\u00e0 Tino Group g\u1ee3i \u00fd sau \u0111\u00e2y.<\/p>\n\n\n\n

<\/a>#1. T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n

Nh\u1edd v\u00e0o s\u1ef1 hi\u1ec7n di\u1ec7n n\u1ed5i b\u1eadt v\u00e0 kh\u00f3 b\u1ecb b\u1ecf qua, qu\u1ea3ng c\u00e1o OOH c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1c v\u1edbi TV, radio ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng, OOH kh\u00f4ng th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb t\u1eaft ho\u1eb7c chuy\u1ec3n k\u00eanh. Nh\u1edd \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c quan, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, m\u1ea1nh m\u1ebd h\u01a1n. \u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch OOH \u1ea5n t\u01b0\u1ee3ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh th\u00f4ng minh, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/p>\n\n\n\n

<\/a>#2. \u0110\u1ea9y m\u1ea1nh t\u00ednh s\u00e1ng t\u1ea1o trong qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o OOH l\u00e0 \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d \u0111\u1ec3 c\u00e1c Marketers th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o. V\u1edbi kh\u00f4ng gian qu\u1ea3ng c\u00e1o l\u1edbn, \u1ea5n t\u01b0\u1ee3ng, \u0111\u00e2y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 th\u1eed nghi\u1ec7m nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, d\u1ec5 nh\u1edb v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1edbi m\u1ebb c\u00f9ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c, chi\u1ebfn d\u1ecbch OOH s\u1ebd tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n

\n
\"cach-ap-dung-quang-cao-ooh\"
C\u00e1ch \u00e1p d\u1ee5ng qu\u1ea3ng c\u00e1o OOH<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#3. S\u1eed d\u1ee5ng v\u1ecb tr\u00ed m\u1ed9t c\u00e1ch th\u00f4ng minh<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o OOH c\u00f3 t\u00ednh ch\u1ea5t \u0111\u1ecbnh v\u1ecb cao, \u0111\u00f2i h\u1ecfi nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i ch\u1ecdn l\u1ef1a v\u1ecb tr\u00ed m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ngo\u00e0i tr\u1eddi (DOOH) v\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o t\u00e2n ti\u1ebfn, vi\u1ec7c hi\u1ec3u c\u0169ng nh\u01b0 ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i t\u1eebng v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. Nh\u1edd \u0111\u00f3, c\u00e1c Marketers c\u00f3 th\u1ec3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o \u0111\u1ed9ng, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1ea1i m\u1ed7i th\u1eddi \u0111i\u1ec3m, t\u1ea1o n\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft cao h\u01a1n.<\/p>\n\n\n\n

<\/a>#4. Mua qu\u1ea3ng c\u00e1o theo th\u1eddi gian th\u1ef1c<\/strong><\/h3>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c mua v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o OOH th\u01b0\u1eddng t\u1ed1n kh\u00e1 nhi\u1ec1u th\u1eddi gian. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a s\u1ed1 h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7, th\u1eddi gian t\u1eeb l\u00fac mua qu\u1ea3ng c\u00e1o \u0111\u1ebfn khi hi\u1ec3n th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn ch\u1ec9 c\u00f2n v\u00e0i ph\u00fat. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean linh ho\u1ea1t h\u01a1n, d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng v\u1edbi \u0111i\u1ec1u ki\u1ec7n xung quanh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 thay \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o theo th\u1eddi ti\u1ebft. S\u1ef1 \u0111\u1ed5i m\u1edbi n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a OOH, bi\u1ebfn ph\u01b0\u01a1ng ph\u00e1p n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c cho c\u00e1c Marketers.<\/p>\n\n\n\n

<\/a>V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o OOH trong th\u1ef1c t\u1ebf<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o OOH mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n h\u00e3y c\u00f9ng Tino Group xem qua m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf sau \u0111\u00e2y nh\u00e9!<\/p>\n\n\n\n

<\/a>Sea-Doo: C\u1ea3i thi\u1ec7n \u00fd \u0111\u1ecbnh mua h\u00e0ng t\u1ea1i Florida<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch t\u00e0u c\u00e1 nh\u00e2n, thuy\u1ec1n pontoon v\u00e0 c\u00e2u c\u00e1, Sea-Doo \u0111\u00e3 tung ra m\u1ed9t chi\u1ebfn d\u1ecbch DOOH l\u1eadp tr\u00ecnh t\u1ea1i Florida c\u00f9ng v\u1edbi c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, d\u1eabn \u0111\u1ebfn t\u0103ng 144% <\/a>\u00fd \u0111\u1ecbnh mua h\u00e0ng. Chi\u1ebfn d\u1ecbch c\u0169ng t\u1ea1o ra m\u1ed9t s\u1ef1 th\u00fac \u0111\u1ea9y l\u1edbn trong nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra m\u1ee9c t\u0103ng 130% <\/a>h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c.<\/p>\n\n\n

\n
\"vi-du-ve-quang-cao-ooh-trong-thuc-te\"
V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o OOH trong th\u1ef1c t\u1ebf<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>H&M B\u1ed3 \u0110\u00e0o Nha: Th\u00fac \u0111\u1ea9y h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1ee3i nh\u1edb qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n

Khi mu\u1ed1n th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u1ed9 s\u01b0u t\u1eadp th\u1eddi trang c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00ednh c\u1ee7a B\u1ed3 \u0110\u00e0o Nha, th\u01b0\u01a1ng hi\u1ec7u H&M \u0111\u00e3 chuy\u1ec3n sang DOOH l\u1eadp tr\u00ecnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch \u0111a k\u00eanh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u1eddi trang. Qu\u1ea3ng c\u00e1o video qu\u1ea3ng b\u00e1 b\u1ed9 s\u01b0u t\u1eadp qu\u1ea7n \u00e1o theo m\u00f9a \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh \u1edf trung t\u00e2m mua s\u1eafm, t\u00e0u \u0111i\u1ec7n ng\u1ea7m v\u00e0 ga t\u00e0u, gi\u00fap t\u0103ng 81%<\/a> h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng th\u00f4ng tin tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o OOH. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n

T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n

    \n
  1. James Ewen. (2020, January 9). Out Of Home Advertising (OOH) \u2013 All You Need To Know In 2023. <\/em>Tamoco.com. https:\/\/www.tamoco.com\/blog\/out-of-home-advertising-ooh\/<\/li>\n\n\n\n
  2. Clear Channel. Out of Home advertising: explained. <\/em>Clearchannel.co.uk. https:\/\/www.clearchannel.co.uk\/new-to-out-of-home\/what-is-out-of-home-advertising<\/li>\n\n\n\n
  3. Quinn Mason. (2024, June 13). What is out-of-home (OOH) advertising? A beginner\u2019s guide for marketers and media buyers. <\/em>Broadsign.com. https:\/\/broadsign.com\/blog\/out-of-home-advertising\/#benefits-of-ooh-advertising<\/li>\n\n\n\n
  4. Criterion Global. What does OOH Mean: A Complete Guide. <\/em>Criterionglobal.com. https:\/\/criterionglobal.com\/faq\/ooh-out-of-home-media\/<\/li>\n<\/ol>\n\n\n\n

    <\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
    \n
    \n
    \n

    C\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 n\u00e0o v\u00e0o qu\u1ea3ng c\u00e1o OOH?<\/strong><\/h3>\n
    \n\n

    Qu\u1ea3ng c\u00e1o OOH c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 nh\u01b0 m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1, camera nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t ho\u1eb7c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c cho ng\u01b0\u1eddi xem.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o OOH cho c\u00e1c s\u1ef1 ki\u1ec7n ng\u1eafn h\u1ea1n kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    Qu\u1ea3ng c\u00e1o OOH l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi cho c\u00e1c s\u1ef1 ki\u1ec7n ng\u1eafn h\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Qu\u1ea3ng c\u00e1o OOH c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    Qu\u1ea3ng c\u00e1o OOH c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 th\u1eddi \u0111i\u1ec3m, nh\u01b0ng kh\u00f3 nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft theo h\u00e0nh vi ho\u1eb7c s\u1edf th\u00edch c\u00e1 nh\u00e2n nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Th\u1eddi ti\u1ebft c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3ng c\u00e1o OOH kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    Th\u1eddi ti\u1ebft c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c qu\u1ea3ng c\u00e1o OOH truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng c\u00f3 thi\u1ebft k\u1ebf ch\u1ecbu \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft kh\u00e1c nhau.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    <\/h3>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u00e3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi t\u1ea1i sao nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o kh\u1ed5ng l\u1ed3 l\u1ea1i xu\u1ea5t hi\u1ec7n kh\u1eafp n\u01a1i tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1? \u0110\u1eb1ng sau nh\u1eefng h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn \u1ea5y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o OOH. V\u1eady ch\u00ednh x\u00e1c […]<\/p>\n","protected":false},"author":24,"featured_media":8709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111808"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111808\/revisions"}],"predecessor-version":[{"id":114139,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111808\/revisions\/114139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/8709"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}