{"id":111956,"date":"2024-12-05T12:03:16","date_gmt":"2024-12-05T05:03:16","guid":{"rendered":"https:\/\/tino.org\/?p=9304"},"modified":"2025-06-10T10:59:54","modified_gmt":"2025-06-10T03:59:54","slug":"sub-brand-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/sub-brand-la-gi\/","title":{"rendered":"Sub Brand l\u00e0 g\u00ec? V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c Sub Brand n\u1ed5i ti\u1ebfng"},"content":{"rendered":"\n\n\n

<\/h1>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Toyota, Coca-Cola<\/a> hay Uber c\u00f3 \u0111i\u1ec3m g\u00ec chung? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u s\u1eed d\u1ee5ng Sub Brand \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. V\u1eady ch\u00ednh x\u00e1c Sub Brand l\u00e0 g\u00ec? V\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ebfn Sub Brand? Sub Brand kh\u00e1c v\u1edbi Parent Brand nh\u01b0 th\u1ebf n\u00e0o? M\u1eddi b\u1ea1n c\u00f9ng Tino Group t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>Sub Brand l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Theo b\u00e0i vi\u1ebft: \u201cWhat is sub-branding and why is it a useful strategy?<\/em><\/a>\u201d <\/em>tr\u00ean trang Indeed.com, Sub Brand \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 do doanh nghi\u1ec7p t\u1ea1o ra d\u1ef1a tr\u00ean c\u01a1 s\u1edf th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh c\u1ee7a m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng, Sub Brand s\u1ebd c\u00f3 ti\u1ebfng n\u00f3i v\u00e0 c\u00e1 t\u00ednh ri\u00eang, gi\u00fap doanh nghi\u1ec7p nh\u1eafm \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 ho\u1eb7c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. D\u00f9 c\u00f3 s\u1ef1 \u0111\u1ed9c l\u1eadp nh\u1ea5t \u0111\u1ecbnh, Sub Brand v\u1eabn c\u00f3 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9, th\u1ec3 hi\u1ec7n qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ho\u1eb7c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

\n
\"khai-niem-sub-brand\"
Kh\u00e1i ni\u1ec7m Sub Brand<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

M\u1ed9t Sub Brand c\u00f3 th\u1ec3 s\u1edf h\u1eefu b\u1ea3ng m\u00e0u v\u00e0 logo ri\u00eang, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng. Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, Sub Brand c\u0169ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh, gi\u00fap gi\u1eef v\u1eefng t\u00ednh nh\u1eadn di\u1ec7n chung.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0 c\u00f4ng c\u1ee5 m\u1edf r\u1ed9ng, Sub Brand c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>7 l\u00fd do v\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n Sub Brand<\/strong><\/h2>\n\n\n\n

Ngo\u00e0i vi\u1ec7c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 m\u1edf r\u1ed9ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng, Sub Brand c\u00f2n mang l\u1ea1i 7 l\u1ee3i \u00edch chi\u1ebfn l\u01b0\u1ee3c. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

<\/a>#1. T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u m\u1eb9<\/strong><\/h3>\n\n\n\n

M\u1ed9t Sub Brand th\u00e0nh c\u00f4ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 “\u0111\u1ea1i s\u1ee9” cho th\u01b0\u01a1ng hi\u1ec7u m\u1eb9, gi\u00fap n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u. Khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 y\u00eau th\u00edch m\u1ed9t Sub Brand, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng s\u1eb5n s\u00e0ng kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 cung c\u1ea5p. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 gia t\u0103ng l\u00f2ng trung th\u00e0nh t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ngay c\u1ea3 khi h\u1ecd ch\u1ec9 bi\u1ebft \u0111\u1ebfn th\u00f4ng qua Sub Brand.<\/p>\n\n\n\n

<\/a>#2. Ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/h3>\n\n\n\n

Sub Brand l\u00e0 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00e1c bi\u1ec7t. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c nh\u00f3m tu\u1ed5i kh\u00e1c nhau, t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i m\u1edbi ho\u1eb7c kh\u00e1ch h\u00e0ng \u1edf c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c. M\u1ed9t Sub Brand \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/p>\n\n\n\n

<\/a>#3. Thay \u0111\u1ed5i k\u1ef3 v\u1ecdng v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Sub Brand cho ph\u00e9p doanh nghi\u1ec7p linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ednh ch\u1ea5t cao c\u1ea5p, Sub Brand c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng ti\u1ebft ki\u1ec7m ho\u1eb7c ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi tr\u1ebb, t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p kh\u00e1c bi\u1ec7t nh\u01b0ng kh\u00f4ng xung \u0111\u1ed9t v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n\n\n

\n
\"ly-do-vi-sao-cac-thuong-hieu-can-sub-brand\"
L\u00fd do v\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n Sub Brand<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#4. \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n

Th\u00f4ng qua Sub Brand, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1eb9. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3m r\u1ee7i ro v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng khi nh\u1eafm \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 chuy\u00ean v\u1ec1 th\u1eddi trang cao c\u1ea5p c\u00f3 th\u1ec3 t\u1ea1o ra Sub Brand t\u1eadp trung v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ph\u1ed5 th\u00f4ng.<\/p>\n\n\n\n

<\/a>#5. X\u00e2y d\u1ef1ng l\u00f2ng tin th\u00f4ng qua t\u00ednh chuy\u00ean bi\u1ec7t<\/strong><\/h3>\n\n\n\n

Sub Brand gi\u00fap t\u1ea1o n\u00ean s\u1ef1 t\u1eadp trung cao \u0111\u1ed9 v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin m\u1ea1nh m\u1ebd h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng. Khi m\u1ed9t Sub Brand chuy\u00ean bi\u1ec7t h\u00f3a trong m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chuy\u00ean m\u00f4n v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 s\u1ef1 t\u00edn nhi\u1ec7m \u0111\u1ed1i v\u1edbi c\u1ea3 h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/a>#6. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n

Trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, Sub Brand gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt h\u01a1n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. Sub brand t\u1ea1o ra kh\u00f4ng gian ri\u00eang bi\u1ec7t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

<\/a>#7. T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 Marketing<\/strong><\/h3>\n\n\n\n

M\u1ed9t Sub Brand c\u00f3 ti\u1ebfng n\u00f3i v\u00e0 phong c\u00e1ch ri\u00eang s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a>. Kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1, Sub Brand c\u00f2n gi\u1eef v\u1eefng s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/p>\n\n\n\n

<\/a>\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Parent Brand v\u00e0 Sub Brand<\/strong><\/h2>\n\n\n\n

Parent Brand l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9 c\u00f4ng ty ho\u1eb7c t\u1eadp \u0111o\u00e0n, \u0111\u00f3ng vai tr\u00f2 l\u00e0 “ch\u1ee7 s\u1edf h\u1eefu” c\u1ee7a m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5.<\/p>\n\n\n\n

<\/a>T\u00ednh \u0111\u1ed9c l\u1eadp v\u00e0 li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\n
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