<\/a>C\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nC\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m (Products Levels<\/strong>) l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00e0nh 3 l\u1edbp kh\u00e1c nhau:<\/p>\n\n\n\n\n- S\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i (Core Product<\/strong>): th\u1ec3 hi\u1ec7n l\u1ee3i \u00edch c\u01a1 b\u1ea3n m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/li>\n\n\n\n
- S\u1ea3n ph\u1ea9m hi\u1ec7n h\u1eefu (Actual Product<\/strong>) bao g\u1ed3m: \u0110\u1eb7c \u0111i\u1ec3m, thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng c\u1ee5 th\u1ec3.<\/li>\n\n\n\n
- S\u1ea3n ph\u1ea9m b\u1ed5 sung (Augmented Product<\/strong>): Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb gia t\u0103ng.<\/li>\n<\/ul>\n\n\n\n
![\"cap-do-san-pham-la-gi\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9404-2.png\" "\\"\\"")
C\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nKh\u00e1i ni\u1ec7m n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, gi\u00fap c\u00e1c chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 nh\u1eefng nhi\u1ec7m v\u1ee5 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, hi\u1ec3u r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u00f2n mang l\u1ea1i l\u1ee3i \u00edch cho \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng b\u00ean li\u00ean quan kh\u00e1c trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
C\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u0169ng gi\u00fap x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n c\u00e1ch s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
(Theo b\u00e0i vi\u1ebft Product Levels<\/em><\/a> tr\u00ean trang Launchnotes.com).<\/p>\n\n\n\n<\/a>V\u00ec sao n\u00ean ph\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m?<\/strong><\/h2>\n\n\n\nPh\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m, vi\u1ec7c n\u00e0y c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u00fd do v\u00ec sao vi\u1ec7c ph\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m l\u1ea1i c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n
<\/a>1. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\nPh\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, khi ph\u00e2n bi\u1ec7t ch\u00ednh x\u00e1c 3 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f2n d\u1ec5 d\u00e0ng \u0111\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau kinh doanh, t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
<\/a>2. T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/h3>\n\n\n\nHi\u1ec3u r\u00f5 t\u1eebng c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ed1t l\u00f5i, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 gi\u00e1 tr\u1ecb t\u0103ng c\u01b0\u1eddng. H\u01a1n h\u1ebft, \u0111\u00e2y c\u00f2n l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n l\u00e0m cho s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n
\n![\"\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9404-3.png\" "\\"\\"")
V\u00ec sao n\u00ean ph\u00e2n bi\u1ec7t c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>3. T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\nKhi doanh nghi\u1ec7p n\u1eafm r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 b\u1ed5 sung, nh\u01b0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i hay gi\u00e1 tr\u1ecb gia t\u0103ng, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
<\/a>4. H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/h3>\n\n\n\nPh\u00e2n bi\u1ec7t r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m cung c\u1ea5p m\u1ed9t khu\u00f4n m\u1eabu \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. T\u1eeb vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ed1t l\u00f5i \u0111\u1ebfn vi\u1ec7c b\u1ed5 sung c\u00e1c y\u1ebfu t\u1ed1 t\u0103ng c\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>5. N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\nS\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua thi\u1ebft k\u1ebf v\u00e0 gi\u00e1 tr\u1ecb b\u1ed5 sung. V\u1eady n\u00ean, khi hi\u1ec3u r\u00f5 3 c\u1ea5p \u0111\u1ed9, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng, t\u1eeb \u0111\u00f3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n\n
<\/a>T\u00ecm hi\u1ec3u 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m chi ti\u1ebft<\/strong><\/h2>\n\n\n\nV\u1ec1 c\u01a1 b\u1ea3n, S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chia th\u00e0nh 3 c\u1ea5p \u0111\u1ed9, m\u1ed7i c\u1ea5p \u0111\u1ed9 ph\u1ea3n \u00e1nh m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c nhau v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. Hi\u1ec3u r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>1. C\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i (Core Product)<\/strong><\/h3>\n\n\n\nC\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u01a1 b\u1ea3n ho\u1eb7c nhu c\u1ea7u ch\u00ednh m\u00e0 s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 “l\u00fd do t\u1ea1i sao” kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi mua ng\u0169 c\u1ed1c \u0103n s\u00e1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u no b\u1ee5ng v\u00e0o bu\u1ed5i s\u00e1ng ho\u1eb7c mua t\u1ea1p ch\u00ed \u0111\u1ec3 gi\u1ea3i tr\u00ed v\u00e0 gi\u1ea3m nh\u00e0m ch\u00e1n. T\u1ea1i c\u1ea5p \u0111\u1ed9 n\u00e0y, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
<\/a>2. C\u1ea5p \u0111\u1ed9 hi\u1ec7n h\u1eefu (Actual Product)<\/strong><\/h3>\n\n\n\nC\u1ea5p \u0111\u1ed9 hi\u1ec7n h\u1eefu \u0111\u1ec1 c\u1eadp \u0111\u1ebfn thi\u1ebft k\u1ebf, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 v\u1eadt l\u00fd c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y, c\u1ea3m nh\u1eadn v\u00e0 s\u1eed d\u1ee5ng. V\u00ed d\u1ee5, v\u1edbi s\u1ea3n ph\u1ea9m ng\u0169 c\u1ed1c \u0103n s\u00e1ng, c\u1ea5p \u0111\u1ed9 hi\u1ec7n h\u1eefu bao g\u1ed3m: h\u00ecnh d\u1ea1ng, h\u01b0\u01a1ng v\u1ecb, m\u00e0u s\u1eafc, bao b\u00ec, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 \u0111\u1ed9 gi\u00f2n hay th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng t\u1ed1t l\u1ee3i \u00edch c\u1ed1t l\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf c\u1ea5p \u0111\u1ed9 tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n
\n![\"3-cap-do-cua-san-pham-chi-tiet\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9404-4.png\" "\\"\\"")
3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m chi ti\u1ebft<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>3. C\u1ea5p \u0111\u1ed9 b\u1ed5 sung (Augmented Product)<\/strong><\/h3>\n\n\n\nC\u1ea5p \u0111\u1ed9 b\u1ed5 sung bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c l\u1ee3i \u00edch \u0111i k\u00e8m nh\u1eb1m gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m g\u1ed1c. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u00e1ng t\u1ea1o tr\u00ean bao b\u00ec, m\u00e3 QR d\u1eabn \u0111\u1ebfn c\u00e1c tr\u00f2 ch\u01a1i mi\u1ec5n ph\u00ed hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i nh\u01b0 phi\u1ebfu gi\u1ea3m gi\u00e1 cho l\u1ea7n mua sau. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb gia t\u0103ng ngo\u00e0i mong \u0111\u1ee3i.<\/p>\n\n\n\n
<\/a>7 c\u1ea5p \u0111\u1ed9 trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/h2>\n\n\n\nTrong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3i qua 7 c\u1ea5p \u0111\u1ed9 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t. T\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh n\u00e0y \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t, t\u1eeb vi\u1ec7c h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft v\u1ec1 7 c\u1ea5p \u0111\u1ed9<\/a> c\u1ee7a quy tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<\/a>1. H\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\nGiai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1eadn di\u1ec7n nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng m\u1edbi. Doanh nghi\u1ec7p s\u1ebd nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u00f3 ti\u1ec1m n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c b\u01b0\u1edbc ph\u00e1t tri\u1ec3n ti\u1ebfp theo.<\/p>\n\n\n\n
<\/a>2. Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\nSau khi c\u00f3 \u00fd t\u01b0\u1edfng, doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 l\u00fd do s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n, c\u0169ng nh\u01b0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. Giai \u0111o\u1ea1n n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
<\/a>3. T\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m nguy\u00ean m\u1eabu<\/strong><\/h3>\n\n\n\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf c\u00e1c nguy\u00ean m\u1eabu v\u1eadt l\u00fd ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m. Nguy\u00ean m\u1eabu n\u00e0y tr\u1ea3i qua qu\u00e1 tr\u00ecnh ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c h\u1ea1n ch\u1ebf. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c ch\u00fa tr\u1ecdng v\u00e0o thi\u1ebft k\u1ebf bao b\u00ec v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap t\u0103ng t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n
\n![\"cac-cap-do-trong-quy-trinh-phat-trien-san-pham-moi\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9404-5.png\" "\\"\\"")
C\u00e1c c\u1ea5p \u0111\u1ed9 trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>4. Chu\u1ea9n b\u1ecb s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t<\/strong><\/h3>\n\n\n\nSau khi nguy\u00ean m\u1eabu \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t. Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m: x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ngu\u1ed3n cung \u1ee9ng, ph\u00e2n t\u00edch chi ph\u00ed v\u00e0 thi\u1ebft l\u1eadp quy tr\u00ecnh s\u1ea3n xu\u1ea5t t\u1ed1i \u01b0u. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t \u1edf quy m\u00f4 l\u1edbn m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed h\u1ee3p l\u00fd.<\/p>\n\n\n\n
<\/a>5. Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/h3>\n\n\n\nS\u1ea3n ph\u1ea9m \u1edf giai \u0111o\u1ea1n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m cu\u1ed1i c\u00f9ng v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, th\u1ef1c t\u1ebf v\u00e0 t\u0103ng c\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m. Song song, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m ra m\u1eaft ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n
<\/a>6. Ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 th\u1eed nghi\u1ec7m cu\u1ed1i c\u00f9ng<\/strong><\/h3>\n\n\n\nTr\u01b0\u1edbc khi ra m\u1eaft, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n nh\u1eb1m \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. S\u1ea3n ph\u1ea9m c\u0169ng tr\u1ea3i qua m\u1ed9t v\u00f2ng th\u1eed nghi\u1ec7m cu\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh t\u1eeb thi\u1ebft k\u1ebf \u0111\u1ebfn ch\u1ee9c n\u0103ng \u0111\u1ec1u \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n cao nh\u1ea5t.<\/p>\n\n\n\n
<\/a>7. Ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a<\/strong><\/h3>\n\n\n\nGiai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i h\u00f3a d\u00e0i h\u1ea1n. Nh\u1eefng l\u1ee3i \u00edch t\u0103ng c\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i ho\u1eb7c gi\u00e1 tr\u1ecb gia t\u0103ng, s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc m\u00e0 doanh nghi\u1ec7p t\u1eadp trung x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Khi k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd 7 c\u1ea5p \u0111\u1ed9 n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>3 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n\n\n\nKhi ph\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, mang l\u1ea1i gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m cao h\u01a1n cho kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u00e1p d\u1ee5ng c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
<\/a>1. Vinamilk<\/strong><\/h3>\n\n\n\nVinamilk \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng c\u01a1 b\u1ea3n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110i\u1ec3n h\u00ecnh l\u00e0 s\u1eefa t\u01b0\u01a1i, s\u1eefa chua v\u00e0 s\u1eefa b\u1ed9t l\u00e0 s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf, trong khi c\u00e1c s\u1ea3n ph\u1ea9m t\u0103ng c\u01b0\u1eddng nh\u01b0 s\u1eefa b\u1ed5 sung l\u1ee3i khu\u1ea9n v\u00e0 dinh d\u01b0\u1ee1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>2. Viettel<\/strong><\/h3>\n\n\n\nViettel cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u li\u00ean l\u1ea1c c\u01a1 b\u1ea3n. V\u1edbi s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf l\u00e0 d\u1ecbch v\u1ee5 di \u0111\u1ed9ng, internet v\u00e0 thi\u1ebft b\u1ecb vi\u1ec5n th\u00f4ng, Viettel n\u00e2ng c\u1ea5p gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1c g\u00f3i c\u01b0\u1edbc linh ho\u1ea1t, h\u1ed7 tr\u1ee3 24\/7, c\u00e1c d\u1ecbch v\u1ee5 gia t\u0103ng nh\u01b0 an ninh m\u1ea1ng v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1eeb xa.<\/p>\n\n\n\n
<\/a>3. Th\u00e0nh C\u00f4ng (TC Group)<\/strong><\/h3>\n\n\n\nTh\u00e0nh C\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u di chuy\u1ec3n v\u1edbi c\u00e1c d\u00f2ng xe Hyundai, Mazda v\u00e0 xe t\u1ea3i nh\u1eb9. B\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf, c\u00f4ng ty c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh, b\u1ea3o d\u01b0\u1ee1ng, h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m. Khi b\u1ea1n bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Greatideasforteachingmarketing. Using the Three Product Level Model. <\/em>Greatideasforteachingmarketing.com. https:\/\/www.greatideasforteachingmarketing.com\/using-the-three-product-level-model\/<\/li>\n\n\n\n
- Geoff Fripp. The three product levels in marketing. <\/em>Marketingstudyguide.com. https:\/\/www.marketingstudyguide.com\/three-product-levels-marketing\/<\/li>\n\n\n\n
- Learnmarketing. Augmented Product Concept. <\/em>Learnmarketing.net. https:\/\/www.learnmarketing.net\/threelevelsofaproduct.htm<\/li>\n\n\n\n
- Nguy\u1ec5n Th\u1ecb H\u00e0. (06\/08\/2024). 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m – \u0110i\u1ec1u g\u00ec l\u00e0m kh\u00e1ch h\u00e0ng quay l\u1ea1i?. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nC\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m n\u00e0o quan tr\u1ecdng nh\u1ea5t?<\/strong><\/h3>\n\n\nKh\u00f4ng c\u00f3 c\u1ea5p \u0111\u1ed9 n\u00e0o quan tr\u1ecdng h\u01a1n, t\u1ea5t c\u1ea3 3 c\u1ea5p \u0111\u1ed9 \u0111\u1ec1u c\u00f3 vai tr\u00f2 ri\u00eang trong vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nC\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00f4ng?<\/strong><\/h3>\n\n\nT\u1ea5t nhi\u00ean l\u00e0 c\u00f3! Hi\u1ec3u r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ch\u00ednh x\u00e1c, t\u1eeb vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c l\u1ee3i \u00edch c\u01a1 b\u1ea3n \u0111\u1ebfn vi\u1ec7c truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb gia t\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n<\/div>\n<\/div>\n
\nC\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh ba c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m cho t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng kh\u00f4ng?<\/strong><\/h3>\n\n\nC\u00e2u tr\u1ea3 l\u1eddi l\u00e0: \u201cC\u00f3!\u201d. M\u00f4 h\u00ecnh 3 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u00e0ng, t\u1eeb ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/p>\n\n<\/div>\n<\/div>\n
\nC\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/strong><\/h3>\n\n\nC\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i \u00edt thay \u0111\u1ed5i, v\u00ec \u0111\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 qua c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u00e0 c\u00f2n v\u01b0\u1ee3t qua s\u1ef1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m – t\u1eeb c\u1ed1t l\u00f5i, h\u00ecnh th\u1ee9c \u0111\u1ebfn gi\u00e1 tr\u1ecb gia t\u0103ng. H\u00e3y c\u00f9ng Tino Group t\u00ecm hi\u1ec3u 3 c\u1ea5p \u0111\u1ed9 […]<\/p>\n","protected":false},"author":24,"featured_media":9421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6677],"class_list":["post-111981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-tong-hop"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111981"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111981\/revisions"}],"predecessor-version":[{"id":114434,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111981\/revisions\/114434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9421"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- S\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i (Core Product<\/strong>): th\u1ec3 hi\u1ec7n l\u1ee3i \u00edch c\u01a1 b\u1ea3n m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/li>\n\n\n\n
- S\u1ea3n ph\u1ea9m hi\u1ec7n h\u1eefu (Actual Product<\/strong>) bao g\u1ed3m: \u0110\u1eb7c \u0111i\u1ec3m, thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng c\u1ee5 th\u1ec3.<\/li>\n\n\n\n
- S\u1ea3n ph\u1ea9m b\u1ed5 sung (Augmented Product<\/strong>): Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb gia t\u0103ng.<\/li>\n<\/ul>\n\n\n
\nC\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, gi\u00fap c\u00e1c chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 nh\u1eefng nhi\u1ec7m v\u1ee5 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, hi\u1ec3u r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u00f2n mang l\u1ea1i l\u1ee3i \u00edch cho \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng b\u00ean li\u00ean quan kh\u00e1c trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
C\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u0169ng gi\u00fap x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n c\u00e1ch s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
(Theo b\u00e0i vi\u1ebft Product Levels<\/em><\/a> tr\u00ean trang Launchnotes.com).<\/p>\n\n\n\n
<\/a>V\u00ec sao n\u00ean ph\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m?<\/strong><\/h2>\n\n\n\n
Ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m, vi\u1ec7c n\u00e0y c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u00fd do v\u00ec sao vi\u1ec7c ph\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m l\u1ea1i c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n
<\/a>1. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n
Ph\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, khi ph\u00e2n bi\u1ec7t ch\u00ednh x\u00e1c 3 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f2n d\u1ec5 d\u00e0ng \u0111\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau kinh doanh, t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
<\/a>2. T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/h3>\n\n\n\n
Hi\u1ec3u r\u00f5 t\u1eebng c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ed1t l\u00f5i, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 gi\u00e1 tr\u1ecb t\u0103ng c\u01b0\u1eddng. H\u01a1n h\u1ebft, \u0111\u00e2y c\u00f2n l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n l\u00e0m cho s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n
\nV\u00ec sao n\u00ean ph\u00e2n bi\u1ec7t c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>3. T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n
Khi doanh nghi\u1ec7p n\u1eafm r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 b\u1ed5 sung, nh\u01b0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i hay gi\u00e1 tr\u1ecb gia t\u0103ng, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
<\/a>4. H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/h3>\n\n\n\n
Ph\u00e2n bi\u1ec7t r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m cung c\u1ea5p m\u1ed9t khu\u00f4n m\u1eabu \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. T\u1eeb vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ed1t l\u00f5i \u0111\u1ebfn vi\u1ec7c b\u1ed5 sung c\u00e1c y\u1ebfu t\u1ed1 t\u0103ng c\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>5. N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n
S\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua thi\u1ebft k\u1ebf v\u00e0 gi\u00e1 tr\u1ecb b\u1ed5 sung. V\u1eady n\u00ean, khi hi\u1ec3u r\u00f5 3 c\u1ea5p \u0111\u1ed9, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng, t\u1eeb \u0111\u00f3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n\n
<\/a>T\u00ecm hi\u1ec3u 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m chi ti\u1ebft<\/strong><\/h2>\n\n\n\n
V\u1ec1 c\u01a1 b\u1ea3n, S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chia th\u00e0nh 3 c\u1ea5p \u0111\u1ed9, m\u1ed7i c\u1ea5p \u0111\u1ed9 ph\u1ea3n \u00e1nh m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c nhau v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. Hi\u1ec3u r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>1. C\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i (Core Product)<\/strong><\/h3>\n\n\n\n
C\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u01a1 b\u1ea3n ho\u1eb7c nhu c\u1ea7u ch\u00ednh m\u00e0 s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 “l\u00fd do t\u1ea1i sao” kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi mua ng\u0169 c\u1ed1c \u0103n s\u00e1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u no b\u1ee5ng v\u00e0o bu\u1ed5i s\u00e1ng ho\u1eb7c mua t\u1ea1p ch\u00ed \u0111\u1ec3 gi\u1ea3i tr\u00ed v\u00e0 gi\u1ea3m nh\u00e0m ch\u00e1n. T\u1ea1i c\u1ea5p \u0111\u1ed9 n\u00e0y, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
<\/a>2. C\u1ea5p \u0111\u1ed9 hi\u1ec7n h\u1eefu (Actual Product)<\/strong><\/h3>\n\n\n\n
C\u1ea5p \u0111\u1ed9 hi\u1ec7n h\u1eefu \u0111\u1ec1 c\u1eadp \u0111\u1ebfn thi\u1ebft k\u1ebf, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 v\u1eadt l\u00fd c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y, c\u1ea3m nh\u1eadn v\u00e0 s\u1eed d\u1ee5ng. V\u00ed d\u1ee5, v\u1edbi s\u1ea3n ph\u1ea9m ng\u0169 c\u1ed1c \u0103n s\u00e1ng, c\u1ea5p \u0111\u1ed9 hi\u1ec7n h\u1eefu bao g\u1ed3m: h\u00ecnh d\u1ea1ng, h\u01b0\u01a1ng v\u1ecb, m\u00e0u s\u1eafc, bao b\u00ec, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 \u0111\u1ed9 gi\u00f2n hay th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng t\u1ed1t l\u1ee3i \u00edch c\u1ed1t l\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf c\u1ea5p \u0111\u1ed9 tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n
\n3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m chi ti\u1ebft<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>3. C\u1ea5p \u0111\u1ed9 b\u1ed5 sung (Augmented Product)<\/strong><\/h3>\n\n\n\n
C\u1ea5p \u0111\u1ed9 b\u1ed5 sung bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c l\u1ee3i \u00edch \u0111i k\u00e8m nh\u1eb1m gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m g\u1ed1c. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u00e1ng t\u1ea1o tr\u00ean bao b\u00ec, m\u00e3 QR d\u1eabn \u0111\u1ebfn c\u00e1c tr\u00f2 ch\u01a1i mi\u1ec5n ph\u00ed hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i nh\u01b0 phi\u1ebfu gi\u1ea3m gi\u00e1 cho l\u1ea7n mua sau. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb gia t\u0103ng ngo\u00e0i mong \u0111\u1ee3i.<\/p>\n\n\n\n
<\/a>7 c\u1ea5p \u0111\u1ed9 trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/h2>\n\n\n\n
Trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3i qua 7 c\u1ea5p \u0111\u1ed9 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t. T\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh n\u00e0y \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t, t\u1eeb vi\u1ec7c h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft v\u1ec1 7 c\u1ea5p \u0111\u1ed9<\/a> c\u1ee7a quy tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n
<\/a>1. H\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n
Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1eadn di\u1ec7n nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng m\u1edbi. Doanh nghi\u1ec7p s\u1ebd nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u00f3 ti\u1ec1m n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c b\u01b0\u1edbc ph\u00e1t tri\u1ec3n ti\u1ebfp theo.<\/p>\n\n\n\n
<\/a>2. Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n
Sau khi c\u00f3 \u00fd t\u01b0\u1edfng, doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 l\u00fd do s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n, c\u0169ng nh\u01b0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. Giai \u0111o\u1ea1n n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
<\/a>3. T\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m nguy\u00ean m\u1eabu<\/strong><\/h3>\n\n\n\n
\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf c\u00e1c nguy\u00ean m\u1eabu v\u1eadt l\u00fd ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m. Nguy\u00ean m\u1eabu n\u00e0y tr\u1ea3i qua qu\u00e1 tr\u00ecnh ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c h\u1ea1n ch\u1ebf. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c ch\u00fa tr\u1ecdng v\u00e0o thi\u1ebft k\u1ebf bao b\u00ec v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap t\u0103ng t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n
\nC\u00e1c c\u1ea5p \u0111\u1ed9 trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>4. Chu\u1ea9n b\u1ecb s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t<\/strong><\/h3>\n\n\n\n
Sau khi nguy\u00ean m\u1eabu \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t. Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m: x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ngu\u1ed3n cung \u1ee9ng, ph\u00e2n t\u00edch chi ph\u00ed v\u00e0 thi\u1ebft l\u1eadp quy tr\u00ecnh s\u1ea3n xu\u1ea5t t\u1ed1i \u01b0u. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t \u1edf quy m\u00f4 l\u1edbn m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed h\u1ee3p l\u00fd.<\/p>\n\n\n\n
<\/a>5. Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/h3>\n\n\n\n
S\u1ea3n ph\u1ea9m \u1edf giai \u0111o\u1ea1n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m cu\u1ed1i c\u00f9ng v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, th\u1ef1c t\u1ebf v\u00e0 t\u0103ng c\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m. Song song, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m ra m\u1eaft ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n
<\/a>6. Ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 th\u1eed nghi\u1ec7m cu\u1ed1i c\u00f9ng<\/strong><\/h3>\n\n\n\n
Tr\u01b0\u1edbc khi ra m\u1eaft, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n nh\u1eb1m \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. S\u1ea3n ph\u1ea9m c\u0169ng tr\u1ea3i qua m\u1ed9t v\u00f2ng th\u1eed nghi\u1ec7m cu\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh t\u1eeb thi\u1ebft k\u1ebf \u0111\u1ebfn ch\u1ee9c n\u0103ng \u0111\u1ec1u \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n cao nh\u1ea5t.<\/p>\n\n\n\n
<\/a>7. Ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a<\/strong><\/h3>\n\n\n\n
Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i h\u00f3a d\u00e0i h\u1ea1n. Nh\u1eefng l\u1ee3i \u00edch t\u0103ng c\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i ho\u1eb7c gi\u00e1 tr\u1ecb gia t\u0103ng, s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc m\u00e0 doanh nghi\u1ec7p t\u1eadp trung x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Khi k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd 7 c\u1ea5p \u0111\u1ed9 n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
<\/a>3 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n\n\n\n
Khi ph\u00e2n bi\u1ec7t 3 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, mang l\u1ea1i gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m cao h\u01a1n cho kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u00e1p d\u1ee5ng c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
<\/a>1. Vinamilk<\/strong><\/h3>\n\n\n\n
Vinamilk \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng c\u01a1 b\u1ea3n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110i\u1ec3n h\u00ecnh l\u00e0 s\u1eefa t\u01b0\u01a1i, s\u1eefa chua v\u00e0 s\u1eefa b\u1ed9t l\u00e0 s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf, trong khi c\u00e1c s\u1ea3n ph\u1ea9m t\u0103ng c\u01b0\u1eddng nh\u01b0 s\u1eefa b\u1ed5 sung l\u1ee3i khu\u1ea9n v\u00e0 dinh d\u01b0\u1ee1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>2. Viettel<\/strong><\/h3>\n\n\n\n
Viettel cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u li\u00ean l\u1ea1c c\u01a1 b\u1ea3n. V\u1edbi s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf l\u00e0 d\u1ecbch v\u1ee5 di \u0111\u1ed9ng, internet v\u00e0 thi\u1ebft b\u1ecb vi\u1ec5n th\u00f4ng, Viettel n\u00e2ng c\u1ea5p gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1c g\u00f3i c\u01b0\u1edbc linh ho\u1ea1t, h\u1ed7 tr\u1ee3 24\/7, c\u00e1c d\u1ecbch v\u1ee5 gia t\u0103ng nh\u01b0 an ninh m\u1ea1ng v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1eeb xa.<\/p>\n\n\n\n
<\/a>3. Th\u00e0nh C\u00f4ng (TC Group)<\/strong><\/h3>\n\n\n\n
Th\u00e0nh C\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u di chuy\u1ec3n v\u1edbi c\u00e1c d\u00f2ng xe Hyundai, Mazda v\u00e0 xe t\u1ea3i nh\u1eb9. B\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf, c\u00f4ng ty c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh, b\u1ea3o d\u01b0\u1ee1ng, h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m. Khi b\u1ea1n bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n
- \n
- Greatideasforteachingmarketing. Using the Three Product Level Model. <\/em>Greatideasforteachingmarketing.com. https:\/\/www.greatideasforteachingmarketing.com\/using-the-three-product-level-model\/<\/li>\n\n\n\n
- Geoff Fripp. The three product levels in marketing. <\/em>Marketingstudyguide.com. https:\/\/www.marketingstudyguide.com\/three-product-levels-marketing\/<\/li>\n\n\n\n
- Learnmarketing. Augmented Product Concept. <\/em>Learnmarketing.net. https:\/\/www.learnmarketing.net\/threelevelsofaproduct.htm<\/li>\n\n\n\n
- Nguy\u1ec5n Th\u1ecb H\u00e0. (06\/08\/2024). 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m – \u0110i\u1ec1u g\u00ec l\u00e0m kh\u00e1ch h\u00e0ng quay l\u1ea1i?. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
\n\n\nC\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m n\u00e0o quan tr\u1ecdng nh\u1ea5t?<\/strong><\/h3>\n
\n\nKh\u00f4ng c\u00f3 c\u1ea5p \u0111\u1ed9 n\u00e0o quan tr\u1ecdng h\u01a1n, t\u1ea5t c\u1ea3 3 c\u1ea5p \u0111\u1ed9 \u0111\u1ec1u c\u00f3 vai tr\u00f2 ri\u00eang trong vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n
\nC\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00f4ng?<\/strong><\/h3>\n
\n\nT\u1ea5t nhi\u00ean l\u00e0 c\u00f3! Hi\u1ec3u r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ch\u00ednh x\u00e1c, t\u1eeb vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c l\u1ee3i \u00edch c\u01a1 b\u1ea3n \u0111\u1ebfn vi\u1ec7c truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb gia t\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n<\/div>\n<\/div>\n
\nC\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh ba c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m cho t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng kh\u00f4ng?<\/strong><\/h3>\n
\n\nC\u00e2u tr\u1ea3 l\u1eddi l\u00e0: \u201cC\u00f3!\u201d. M\u00f4 h\u00ecnh 3 c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u00e0ng, t\u1eeb ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/p>\n\n<\/div>\n<\/div>\n
\nC\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/strong><\/h3>\n
\n\nC\u1ea5p \u0111\u1ed9 c\u1ed1t l\u00f5i \u00edt thay \u0111\u1ed5i, v\u00ec \u0111\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 qua c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u00e0 c\u00f2n v\u01b0\u1ee3t qua s\u1ef1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m – t\u1eeb c\u1ed1t l\u00f5i, h\u00ecnh th\u1ee9c \u0111\u1ebfn gi\u00e1 tr\u1ecb gia t\u0103ng. H\u00e3y c\u00f9ng Tino Group t\u00ecm hi\u1ec3u 3 c\u1ea5p \u0111\u1ed9 […]<\/p>\n","protected":false},"author":24,"featured_media":9421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6677],"class_list":["post-111981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-tong-hop"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111981"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111981\/revisions"}],"predecessor-version":[{"id":114434,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111981\/revisions\/114434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9421"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Geoff Fripp. The three product levels in marketing. <\/em>Marketingstudyguide.com. https:\/\/www.marketingstudyguide.com\/three-product-levels-marketing\/<\/li>\n\n\n\n
- S\u1ea3n ph\u1ea9m hi\u1ec7n h\u1eefu (Actual Product<\/strong>) bao g\u1ed3m: \u0110\u1eb7c \u0111i\u1ec3m, thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng c\u1ee5 th\u1ec3.<\/li>\n\n\n\n