<\/a>Gi\u1edbi thi\u1ec7u \u0111\u00f4i n\u00e9t v\u1ec1 TH True Milk<\/strong><\/h2>\n\n\n\nTH True Milk tr\u1ef1c thu\u1ed9c C\u00f4ng ty C\u1ed5 ph\u1ea7n Th\u1ef1c ph\u1ea9m s\u1eefa TH. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o ng\u00e0y 24\/2\/2009 nh\u01b0 m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng c\u1ee7a T\u1eadp \u0111o\u00e0n TH trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m s\u1ea1ch. V\u1edbi d\u1ef1 \u00e1n \u0111\u1ea7u t\u01b0 v\u00e0o trang tr\u1ea1i b\u00f2 s\u1eefa c\u00f4ng nghi\u1ec7p quy m\u00f4 l\u1edbn, TH True Milk ti\u00ean phong \u1ee9ng d\u1ee5ng d\u00e2y chuy\u1ec1n c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i chuy\u00ean nghi\u1ec7p v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh t\u1eeb Ng\u00e2n h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i C\u1ed5 ph\u1ea7n B\u1eafc \u00c1.<\/p>\n\n\n
\n![\"gioi-thieu-ve-th-true-milk\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9426-2.png\" "\\"\\"")
Gi\u1edbi thi\u1ec7u v\u1ec1 TH True Milk<\/figcaption><\/figure>\n<\/div>\n\n\nH\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam trong ng\u00e0nh th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 v\u01b0\u01a1n xa tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, TH True Milk kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, t\u1ef1 nhi\u00ean, t\u01b0\u01a1i ngon, an to\u00e0n. C\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt c\u1ee7a TH True Milk bao g\u1ed3m: s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, s\u1eefa \u00edt \u0111\u01b0\u1eddng, s\u1eefa h\u01b0\u01a1ng socola, h\u01b0\u01a1ng d\u00e2u c\u00f9ng nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 TH True Yogurt, TH True Ice Cream, TH True Butter, TH True Cheese v\u00e0 TH True Veg.<\/p>\n\n\n\n
B\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa t\u00e2m huy\u1ebft v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, TH True Milk \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u s\u1eefa s\u1ea1ch \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam y\u00eau th\u00edch, tin d\u00f9ng.<\/p>\n\n\n\n
<\/a>\u0110\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\nV\u1edbi tri\u1ebft l\u00fd kinh doanh r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n, TH True Milk kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u0111\u1ecbnh h\u01b0\u1edbng quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk.<\/p>\n\n\n\n
<\/a>1. Ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u<\/strong><\/h3>\n\n\n\nTH True Milk lu\u00f4n coi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. S\u1eefa c\u1ee7a TH \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb ngu\u1ed3n nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng ch\u1ee9a ch\u1ea5t b\u1ea3o qu\u1ea3n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u01b0\u01a1i ngon th\u00f4ng qua quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn t\u1eeb trang tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n.<\/p>\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd m\u1ecdi kh\u00e2u, t\u1eeb vi\u1ec7c ch\u0103n nu\u00f4i b\u00f2 s\u1eefa v\u1edbi ti\u00eau chu\u1ea9n “\u0103n s\u1ea1ch, \u1edf s\u1ea1ch, u\u1ed1ng s\u1ea1ch” cho \u0111\u1ebfn qu\u00e1 tr\u00ecnh ch\u1ebf bi\u1ebfn b\u1eb1ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. Kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n, cam k\u1ebft n\u00e0y c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao th\u1ec3 ch\u1ea5t v\u00e0 tr\u00ed tu\u1ec7 cho ng\u01b0\u1eddi Vi\u1ec7t, kh\u1eb3ng \u0111\u1ecbnh tri\u1ebft l\u00fd \u201cV\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng\u201d c\u1ee7a TH True Milk.<\/p>\n\n\n\n
<\/a>2. Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng<\/strong><\/h3>\n\n\n\nNgo\u00e0i vi\u1ec7c t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn, th\u01b0\u01a1ng hi\u1ec7u s\u1eefa TH True Milk c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00ec m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i. C\u00f4ng ty \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, t\u00e1i ch\u1ebf n\u01b0\u1edbc trong s\u1ea3n xu\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a. \u0110\u1ed3ng th\u1eddi, c\u00e1c trang tr\u1ea1i c\u1ee7a TH \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3m kh\u00ed th\u1ea3i, b\u1ea3o t\u1ed3n t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean v\u00e0 gi\u1eef g\u00ecn h\u1ec7 sinh th\u00e1i. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y gi\u00fap gi\u1ea3m t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng c\u0169ng nh\u01b0 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai xanh h\u01a1n.<\/p>\n\n\n\n
<\/a>3. Th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\nTr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk. Th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c dinh d\u01b0\u1ee1ng \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed3ng h\u00e0nh c\u00f9ng n\u00f4ng d\u00e2n trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u00f4ng nghi\u1ec7p b\u1ec1n v\u1eefng v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. TH True Milk hi\u1ec3u r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho c\u1ed9ng \u0111\u1ed3ng. M\u1ed7i s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n![\"dinh-huong-kinh-doanh-cua-th-true-milk\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9426-3.png\" "\\"\\"")
\u0110\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c<\/strong><\/h3>\n\n\n\nB\u00ean c\u1ea1nh vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, TH True Milk c\u00f2n t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb ch\u00e2n th\u1eadt cho kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef v\u1eefng nguy\u00ean t\u1eafc minh b\u1ea1ch, cam k\u1ebft mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi l\u1eddi h\u1ee9a v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n. Qua m\u1ed7i chi\u1ebfn d\u1ecbch marketing, TH True Milk kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, t\u00f4n tr\u1ecdng thi\u00ean nhi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf, duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>5. Lan t\u1ecfa s\u1ee9 m\u1ec7nh “V\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng”<\/strong><\/h3>\n\n\n\nTH True Milk \u0111\u1eb7t s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0o tr\u1ecdng t\u00e2m trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng m\u00e0 c\u00f2n mang \u0111\u1ebfn ni\u1ec1m vui, s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ee9 m\u1ec7nh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i ngon, b\u1ed5 d\u01b0\u1ee1ng, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n n\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 an to\u00e0n. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau kinh doanh m\u00e0 c\u00f2n l\u00e0 l\u1eddi h\u1ee9a t\u1eeb TH True Milk \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>3 m\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/strong><\/h2>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Marketing \u0111a d\u1ea1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 m\u00f4 h\u00ecnh ti\u00eau bi\u1ec3u.<\/p>\n\n\n\n
<\/a>1. M\u00f4 h\u00ecnh STP (Segmentation, Targeting, Positioning)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh STP gi\u00fap TH True Milk ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n
\n- Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng:<\/strong> D\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u1ecba l\u00fd (t\u1eadp trung t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM), nh\u00e2n kh\u1ea9u h\u1ecdc (tr\u1ebb em, ph\u1ee5 n\u1eef mang thai, ng\u01b0\u1eddi cao tu\u1ed5i), v\u00e0 h\u00e0nh vi (kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1ee9c kh\u1ecfe, \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1).<\/li>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eadc ph\u1ee5 huynh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, an to\u00e0n cho con.<\/li>\n\n\n\n
- \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf “s\u1eefa s\u1ea1ch, th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n
<\/a>2. M\u00f4 h\u00ecnh SWOT<\/strong><\/h3>\n\n\n\nTH True Milk t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n
\n- \u0110i\u1ec3m m\u1ea1nh (Strengths): <\/strong>S\u1edf h\u1eefu quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn.<\/li>\n\n\n\n
- \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t cao, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i (Opportunities):<\/strong> T\u0103ng nhu c\u1ea7u s\u1eefa s\u1ea1ch, s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean.<\/li>\n\n\n\n
- Th\u00e1ch th\u1ee9c (Threats):<\/strong> C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba.<\/li>\n<\/ul>\n\n\n\n
![\"mo-hinh-marketing-duoc-th-true-milk-ap-dung\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9426-4.png\" "\\"\\"")
M\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>3. M\u00f4 h\u00ecnh ma tr\u1eadn BCG (Boston Consulting Group)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh BCG gi\u00fap TH True Milk qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n
\n- Ng\u00f4i sao (Stars):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/li>\n\n\n\n
- B\u00f2 s\u1eefa (Cash Cows): <\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0 s\u1eefa t\u01b0\u01a1i \u00edt \u0111\u01b0\u1eddng, mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
- D\u1ea5u h\u1ecfi (Question Marks): <\/strong>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 TH True Butter ho\u1eb7c TH True Cheese, c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n
- Ch\u00f3 m\u1ef1c (Dogs):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m \u00edt ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u00f3 doanh s\u1ed1 th\u1ea5p, \u00edt \u0111\u01b0\u1ee3c t\u1eadp trung ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n
TH True Milk \u0111\u00e3 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 c\u00e1c m\u00f4 h\u00ecnh Marketing tr\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing, duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\nTrong m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, TH True Milk \u0111\u00e3 n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh v\u00e0 b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 gi\u00fap TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
<\/a>1. Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n\n\n\nTH True Milk ch\u00fa tr\u1ecdng \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng, thanh tr\u00f9ng, s\u1eefa c\u00f4ng th\u1ee9c, \u0111\u1ebfn s\u1eefa h\u1ea1t v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, ti\u1ebfp c\u1eadn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n. H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thi\u1ebft k\u1ebf bao b\u00ec t\u1ed1i gi\u1ea3n, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
<\/a>2. Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cao c\u1ea5p cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u1eb1m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac cao c\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3ng c\u0169ng cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u01b0 s\u1eefa chua v\u00e0 s\u1eefa t\u01b0\u01a1i c\u01a1 b\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng, \u0111\u1eb7t m\u1ee9c gi\u00e1 cao ban \u0111\u1ea7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n
<\/a>3. Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e2n ph\u1ed1i (Place)<\/strong><\/h3>\n\n\n\nTH True Milk x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng ri\u00eang mang t\u00ean TH True Mart. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m. H\u00e3ng c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00f3 kh\u0103n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eadn r\u1ed9n. C\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng.<\/p>\n\n\n\n
<\/a>4. Chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng b\u00e1 (Promotion)<\/strong><\/h3>\n\n\n\nTh\u00f4ng \u0111i\u1ec7p “Th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p). TH True Milk \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ec3 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng k\u1ebft h\u1ee3p n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 dinh d\u01b0\u1ee1ng v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m s\u1ea1ch v\u00e0 t\u1ef1 nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00f4ng qua bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n\n\n\n![\"phan-tich-chien-luoc-marketing-cua-th-true-milk\"](\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-9426-5.png\" "\\"\\"")
Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nV\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, TH True Milk kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1ng t\u00edch c\u1ef1c. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Brand Vietnam. (13\/11\/2023). Chi\u1ebfn l\u01b0\u1ee3c Marketing mix c\u1ee7a TH TRUE MILK – b\u00e0i h\u1ecdc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic\/336572-chien-luoc-marketing-mix-cua-th-true-milk-bai-hoc-chiem-linh-thi-truong<\/li>\n\n\n\n
- Misa Amis. (05\/10\/2024). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u2013 ghi \u0111i\u1ec3m v\u1edbi \u201cs\u1eefa s\u1ea1ch\u201d. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/29236\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Glints. (18\/10\/2023). Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a TH True Milk: Ki\u00ean Nh\u1eabn T\u1ea1o N\u00ean Kh\u00e1c Bi\u1ec7t Ch\u01b0a Bao Gi\u1edd L\u00e0 Mu\u1ed9n. <\/em>Glints.com. https:\/\/glints.com\/vn\/blog\/case-study-marketing-cua-th-true-milk\/#1_tong_quan_ve_th_true_milk<\/li>\n\n\n\n
- Misa Cuk Cuk. (03\/12\/2024). Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a TH True Milk: Kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng. <\/em>Cukcuk.vn. https:\/\/www.cukcuk.vn\/36399\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Misa Amis. (30\/09\/2024). Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk \u2013 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/30576\/chien-luoc-kinh-doanh-cua-th-true-milk\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nTh\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o?<\/strong><\/h3>\n\n\nTH True Milk t\u1eadp trung v\u00e0o c\u00e1c gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em v\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n\n<\/div>\n<\/div>\n
\nChi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTH True Milk nh\u1ea5n m\u1ea1nh v\u00e0o nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng s\u1eed d\u1ee5ng h\u00f3a ch\u1ea5t b\u1ea3o qu\u1ea3n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m thu\u1ea7n khi\u1ebft.<\/p>\n\n<\/div>\n<\/div>\n
\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1edf h\u1eefu ngu\u1ed3n l\u1ef1c l\u1edbn v\u00e0 t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n
\nTH True Milk c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ra sao?<\/strong><\/h3>\n\n\nTh\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, TH True Milk c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1ch l\u00e0m Marketing t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng h\u1eefu c\u01a1 \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u00e2n v\u0103n, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi trong ng\u00e0nh […]<\/p>\n","protected":false},"author":24,"featured_media":9441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111986"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions"}],"predecessor-version":[{"id":114433,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions\/114433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9441"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
H\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam trong ng\u00e0nh th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 v\u01b0\u01a1n xa tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, TH True Milk kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, t\u1ef1 nhi\u00ean, t\u01b0\u01a1i ngon, an to\u00e0n. C\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt c\u1ee7a TH True Milk bao g\u1ed3m: s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, s\u1eefa \u00edt \u0111\u01b0\u1eddng, s\u1eefa h\u01b0\u01a1ng socola, h\u01b0\u01a1ng d\u00e2u c\u00f9ng nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 TH True Yogurt, TH True Ice Cream, TH True Butter, TH True Cheese v\u00e0 TH True Veg.<\/p>\n\n\n\n
B\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa t\u00e2m huy\u1ebft v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, TH True Milk \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u s\u1eefa s\u1ea1ch \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam y\u00eau th\u00edch, tin d\u00f9ng.<\/p>\n\n\n\n
<\/a>\u0110\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\nV\u1edbi tri\u1ebft l\u00fd kinh doanh r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n, TH True Milk kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u0111\u1ecbnh h\u01b0\u1edbng quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk.<\/p>\n\n\n\n
<\/a>1. Ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u<\/strong><\/h3>\n\n\n\nTH True Milk lu\u00f4n coi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. S\u1eefa c\u1ee7a TH \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb ngu\u1ed3n nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng ch\u1ee9a ch\u1ea5t b\u1ea3o qu\u1ea3n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u01b0\u01a1i ngon th\u00f4ng qua quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn t\u1eeb trang tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n.<\/p>\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd m\u1ecdi kh\u00e2u, t\u1eeb vi\u1ec7c ch\u0103n nu\u00f4i b\u00f2 s\u1eefa v\u1edbi ti\u00eau chu\u1ea9n “\u0103n s\u1ea1ch, \u1edf s\u1ea1ch, u\u1ed1ng s\u1ea1ch” cho \u0111\u1ebfn qu\u00e1 tr\u00ecnh ch\u1ebf bi\u1ebfn b\u1eb1ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. Kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n, cam k\u1ebft n\u00e0y c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao th\u1ec3 ch\u1ea5t v\u00e0 tr\u00ed tu\u1ec7 cho ng\u01b0\u1eddi Vi\u1ec7t, kh\u1eb3ng \u0111\u1ecbnh tri\u1ebft l\u00fd \u201cV\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng\u201d c\u1ee7a TH True Milk.<\/p>\n\n\n\n
<\/a>2. Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng<\/strong><\/h3>\n\n\n\nNgo\u00e0i vi\u1ec7c t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn, th\u01b0\u01a1ng hi\u1ec7u s\u1eefa TH True Milk c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00ec m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i. C\u00f4ng ty \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, t\u00e1i ch\u1ebf n\u01b0\u1edbc trong s\u1ea3n xu\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a. \u0110\u1ed3ng th\u1eddi, c\u00e1c trang tr\u1ea1i c\u1ee7a TH \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3m kh\u00ed th\u1ea3i, b\u1ea3o t\u1ed3n t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean v\u00e0 gi\u1eef g\u00ecn h\u1ec7 sinh th\u00e1i. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y gi\u00fap gi\u1ea3m t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng c\u0169ng nh\u01b0 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai xanh h\u01a1n.<\/p>\n\n\n\n
<\/a>3. Th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\nTr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk. Th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c dinh d\u01b0\u1ee1ng \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed3ng h\u00e0nh c\u00f9ng n\u00f4ng d\u00e2n trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u00f4ng nghi\u1ec7p b\u1ec1n v\u1eefng v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. TH True Milk hi\u1ec3u r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho c\u1ed9ng \u0111\u1ed3ng. M\u1ed7i s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n\u0110\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c<\/strong><\/h3>\n\n\n\nB\u00ean c\u1ea1nh vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, TH True Milk c\u00f2n t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb ch\u00e2n th\u1eadt cho kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef v\u1eefng nguy\u00ean t\u1eafc minh b\u1ea1ch, cam k\u1ebft mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi l\u1eddi h\u1ee9a v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n. Qua m\u1ed7i chi\u1ebfn d\u1ecbch marketing, TH True Milk kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, t\u00f4n tr\u1ecdng thi\u00ean nhi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf, duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>5. Lan t\u1ecfa s\u1ee9 m\u1ec7nh “V\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng”<\/strong><\/h3>\n\n\n\nTH True Milk \u0111\u1eb7t s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0o tr\u1ecdng t\u00e2m trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng m\u00e0 c\u00f2n mang \u0111\u1ebfn ni\u1ec1m vui, s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ee9 m\u1ec7nh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i ngon, b\u1ed5 d\u01b0\u1ee1ng, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n n\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 an to\u00e0n. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau kinh doanh m\u00e0 c\u00f2n l\u00e0 l\u1eddi h\u1ee9a t\u1eeb TH True Milk \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>3 m\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/strong><\/h2>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Marketing \u0111a d\u1ea1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 m\u00f4 h\u00ecnh ti\u00eau bi\u1ec3u.<\/p>\n\n\n\n
<\/a>1. M\u00f4 h\u00ecnh STP (Segmentation, Targeting, Positioning)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh STP gi\u00fap TH True Milk ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n
\n- Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng:<\/strong> D\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u1ecba l\u00fd (t\u1eadp trung t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM), nh\u00e2n kh\u1ea9u h\u1ecdc (tr\u1ebb em, ph\u1ee5 n\u1eef mang thai, ng\u01b0\u1eddi cao tu\u1ed5i), v\u00e0 h\u00e0nh vi (kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1ee9c kh\u1ecfe, \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1).<\/li>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eadc ph\u1ee5 huynh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, an to\u00e0n cho con.<\/li>\n\n\n\n
- \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf “s\u1eefa s\u1ea1ch, th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n
<\/a>2. M\u00f4 h\u00ecnh SWOT<\/strong><\/h3>\n\n\n\nTH True Milk t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n
\n- \u0110i\u1ec3m m\u1ea1nh (Strengths): <\/strong>S\u1edf h\u1eefu quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn.<\/li>\n\n\n\n
- \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t cao, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i (Opportunities):<\/strong> T\u0103ng nhu c\u1ea7u s\u1eefa s\u1ea1ch, s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean.<\/li>\n\n\n\n
- Th\u00e1ch th\u1ee9c (Threats):<\/strong> C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba.<\/li>\n<\/ul>\n\n\n\n
M\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>3. M\u00f4 h\u00ecnh ma tr\u1eadn BCG (Boston Consulting Group)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh BCG gi\u00fap TH True Milk qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n
\n- Ng\u00f4i sao (Stars):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/li>\n\n\n\n
- B\u00f2 s\u1eefa (Cash Cows): <\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0 s\u1eefa t\u01b0\u01a1i \u00edt \u0111\u01b0\u1eddng, mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
- D\u1ea5u h\u1ecfi (Question Marks): <\/strong>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 TH True Butter ho\u1eb7c TH True Cheese, c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n
- Ch\u00f3 m\u1ef1c (Dogs):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m \u00edt ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u00f3 doanh s\u1ed1 th\u1ea5p, \u00edt \u0111\u01b0\u1ee3c t\u1eadp trung ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n
TH True Milk \u0111\u00e3 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 c\u00e1c m\u00f4 h\u00ecnh Marketing tr\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing, duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\nTrong m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, TH True Milk \u0111\u00e3 n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh v\u00e0 b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 gi\u00fap TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
<\/a>1. Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n\n\n\nTH True Milk ch\u00fa tr\u1ecdng \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng, thanh tr\u00f9ng, s\u1eefa c\u00f4ng th\u1ee9c, \u0111\u1ebfn s\u1eefa h\u1ea1t v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, ti\u1ebfp c\u1eadn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n. H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thi\u1ebft k\u1ebf bao b\u00ec t\u1ed1i gi\u1ea3n, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
<\/a>2. Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cao c\u1ea5p cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u1eb1m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac cao c\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3ng c\u0169ng cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u01b0 s\u1eefa chua v\u00e0 s\u1eefa t\u01b0\u01a1i c\u01a1 b\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng, \u0111\u1eb7t m\u1ee9c gi\u00e1 cao ban \u0111\u1ea7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n
<\/a>3. Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e2n ph\u1ed1i (Place)<\/strong><\/h3>\n\n\n\nTH True Milk x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng ri\u00eang mang t\u00ean TH True Mart. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m. H\u00e3ng c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00f3 kh\u0103n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eadn r\u1ed9n. C\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng.<\/p>\n\n\n\n
<\/a>4. Chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng b\u00e1 (Promotion)<\/strong><\/h3>\n\n\n\nTh\u00f4ng \u0111i\u1ec7p “Th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p). TH True Milk \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ec3 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng k\u1ebft h\u1ee3p n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 dinh d\u01b0\u1ee1ng v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m s\u1ea1ch v\u00e0 t\u1ef1 nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00f4ng qua bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n\n\n\nPh\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nV\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, TH True Milk kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1ng t\u00edch c\u1ef1c. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Brand Vietnam. (13\/11\/2023). Chi\u1ebfn l\u01b0\u1ee3c Marketing mix c\u1ee7a TH TRUE MILK – b\u00e0i h\u1ecdc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic\/336572-chien-luoc-marketing-mix-cua-th-true-milk-bai-hoc-chiem-linh-thi-truong<\/li>\n\n\n\n
- Misa Amis. (05\/10\/2024). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u2013 ghi \u0111i\u1ec3m v\u1edbi \u201cs\u1eefa s\u1ea1ch\u201d. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/29236\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Glints. (18\/10\/2023). Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a TH True Milk: Ki\u00ean Nh\u1eabn T\u1ea1o N\u00ean Kh\u00e1c Bi\u1ec7t Ch\u01b0a Bao Gi\u1edd L\u00e0 Mu\u1ed9n. <\/em>Glints.com. https:\/\/glints.com\/vn\/blog\/case-study-marketing-cua-th-true-milk\/#1_tong_quan_ve_th_true_milk<\/li>\n\n\n\n
- Misa Cuk Cuk. (03\/12\/2024). Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a TH True Milk: Kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng. <\/em>Cukcuk.vn. https:\/\/www.cukcuk.vn\/36399\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Misa Amis. (30\/09\/2024). Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk \u2013 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/30576\/chien-luoc-kinh-doanh-cua-th-true-milk\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nTh\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o?<\/strong><\/h3>\n\n\nTH True Milk t\u1eadp trung v\u00e0o c\u00e1c gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em v\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n\n<\/div>\n<\/div>\n
\nChi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTH True Milk nh\u1ea5n m\u1ea1nh v\u00e0o nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng s\u1eed d\u1ee5ng h\u00f3a ch\u1ea5t b\u1ea3o qu\u1ea3n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m thu\u1ea7n khi\u1ebft.<\/p>\n\n<\/div>\n<\/div>\n
\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1edf h\u1eefu ngu\u1ed3n l\u1ef1c l\u1edbn v\u00e0 t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n
\nTH True Milk c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ra sao?<\/strong><\/h3>\n\n\nTh\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, TH True Milk c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1ch l\u00e0m Marketing t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng h\u1eefu c\u01a1 \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u00e2n v\u0103n, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi trong ng\u00e0nh […]<\/p>\n","protected":false},"author":24,"featured_media":9441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111986"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions"}],"predecessor-version":[{"id":114433,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions\/114433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9441"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
TH True Milk lu\u00f4n coi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. S\u1eefa c\u1ee7a TH \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb ngu\u1ed3n nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng ch\u1ee9a ch\u1ea5t b\u1ea3o qu\u1ea3n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u01b0\u01a1i ngon th\u00f4ng qua quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn t\u1eeb trang tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n.<\/p>\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd m\u1ecdi kh\u00e2u, t\u1eeb vi\u1ec7c ch\u0103n nu\u00f4i b\u00f2 s\u1eefa v\u1edbi ti\u00eau chu\u1ea9n “\u0103n s\u1ea1ch, \u1edf s\u1ea1ch, u\u1ed1ng s\u1ea1ch” cho \u0111\u1ebfn qu\u00e1 tr\u00ecnh ch\u1ebf bi\u1ebfn b\u1eb1ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. Kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n, cam k\u1ebft n\u00e0y c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao th\u1ec3 ch\u1ea5t v\u00e0 tr\u00ed tu\u1ec7 cho ng\u01b0\u1eddi Vi\u1ec7t, kh\u1eb3ng \u0111\u1ecbnh tri\u1ebft l\u00fd \u201cV\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng\u201d c\u1ee7a TH True Milk.<\/p>\n\n\n\n
<\/a>2. Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng<\/strong><\/h3>\n\n\n\nNgo\u00e0i vi\u1ec7c t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn, th\u01b0\u01a1ng hi\u1ec7u s\u1eefa TH True Milk c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00ec m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i. C\u00f4ng ty \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, t\u00e1i ch\u1ebf n\u01b0\u1edbc trong s\u1ea3n xu\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a. \u0110\u1ed3ng th\u1eddi, c\u00e1c trang tr\u1ea1i c\u1ee7a TH \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3m kh\u00ed th\u1ea3i, b\u1ea3o t\u1ed3n t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean v\u00e0 gi\u1eef g\u00ecn h\u1ec7 sinh th\u00e1i. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y gi\u00fap gi\u1ea3m t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng c\u0169ng nh\u01b0 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai xanh h\u01a1n.<\/p>\n\n\n\n
<\/a>3. Th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\nTr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk. Th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c dinh d\u01b0\u1ee1ng \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed3ng h\u00e0nh c\u00f9ng n\u00f4ng d\u00e2n trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u00f4ng nghi\u1ec7p b\u1ec1n v\u1eefng v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. TH True Milk hi\u1ec3u r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho c\u1ed9ng \u0111\u1ed3ng. M\u1ed7i s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n\u0110\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c<\/strong><\/h3>\n\n\n\nB\u00ean c\u1ea1nh vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, TH True Milk c\u00f2n t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb ch\u00e2n th\u1eadt cho kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef v\u1eefng nguy\u00ean t\u1eafc minh b\u1ea1ch, cam k\u1ebft mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi l\u1eddi h\u1ee9a v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n. Qua m\u1ed7i chi\u1ebfn d\u1ecbch marketing, TH True Milk kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, t\u00f4n tr\u1ecdng thi\u00ean nhi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf, duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>5. Lan t\u1ecfa s\u1ee9 m\u1ec7nh “V\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng”<\/strong><\/h3>\n\n\n\nTH True Milk \u0111\u1eb7t s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0o tr\u1ecdng t\u00e2m trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng m\u00e0 c\u00f2n mang \u0111\u1ebfn ni\u1ec1m vui, s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ee9 m\u1ec7nh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i ngon, b\u1ed5 d\u01b0\u1ee1ng, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n n\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 an to\u00e0n. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau kinh doanh m\u00e0 c\u00f2n l\u00e0 l\u1eddi h\u1ee9a t\u1eeb TH True Milk \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>3 m\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/strong><\/h2>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Marketing \u0111a d\u1ea1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 m\u00f4 h\u00ecnh ti\u00eau bi\u1ec3u.<\/p>\n\n\n\n
<\/a>1. M\u00f4 h\u00ecnh STP (Segmentation, Targeting, Positioning)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh STP gi\u00fap TH True Milk ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n
\n- Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng:<\/strong> D\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u1ecba l\u00fd (t\u1eadp trung t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM), nh\u00e2n kh\u1ea9u h\u1ecdc (tr\u1ebb em, ph\u1ee5 n\u1eef mang thai, ng\u01b0\u1eddi cao tu\u1ed5i), v\u00e0 h\u00e0nh vi (kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1ee9c kh\u1ecfe, \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1).<\/li>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eadc ph\u1ee5 huynh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, an to\u00e0n cho con.<\/li>\n\n\n\n
- \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf “s\u1eefa s\u1ea1ch, th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n
<\/a>2. M\u00f4 h\u00ecnh SWOT<\/strong><\/h3>\n\n\n\nTH True Milk t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n
\n- \u0110i\u1ec3m m\u1ea1nh (Strengths): <\/strong>S\u1edf h\u1eefu quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn.<\/li>\n\n\n\n
- \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t cao, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i (Opportunities):<\/strong> T\u0103ng nhu c\u1ea7u s\u1eefa s\u1ea1ch, s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean.<\/li>\n\n\n\n
- Th\u00e1ch th\u1ee9c (Threats):<\/strong> C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba.<\/li>\n<\/ul>\n\n\n\n
M\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>3. M\u00f4 h\u00ecnh ma tr\u1eadn BCG (Boston Consulting Group)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh BCG gi\u00fap TH True Milk qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n
\n- Ng\u00f4i sao (Stars):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/li>\n\n\n\n
- B\u00f2 s\u1eefa (Cash Cows): <\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0 s\u1eefa t\u01b0\u01a1i \u00edt \u0111\u01b0\u1eddng, mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
- D\u1ea5u h\u1ecfi (Question Marks): <\/strong>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 TH True Butter ho\u1eb7c TH True Cheese, c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n
- Ch\u00f3 m\u1ef1c (Dogs):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m \u00edt ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u00f3 doanh s\u1ed1 th\u1ea5p, \u00edt \u0111\u01b0\u1ee3c t\u1eadp trung ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n
TH True Milk \u0111\u00e3 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 c\u00e1c m\u00f4 h\u00ecnh Marketing tr\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing, duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\nTrong m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, TH True Milk \u0111\u00e3 n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh v\u00e0 b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 gi\u00fap TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
<\/a>1. Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n\n\n\nTH True Milk ch\u00fa tr\u1ecdng \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng, thanh tr\u00f9ng, s\u1eefa c\u00f4ng th\u1ee9c, \u0111\u1ebfn s\u1eefa h\u1ea1t v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, ti\u1ebfp c\u1eadn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n. H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thi\u1ebft k\u1ebf bao b\u00ec t\u1ed1i gi\u1ea3n, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
<\/a>2. Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cao c\u1ea5p cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u1eb1m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac cao c\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3ng c\u0169ng cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u01b0 s\u1eefa chua v\u00e0 s\u1eefa t\u01b0\u01a1i c\u01a1 b\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng, \u0111\u1eb7t m\u1ee9c gi\u00e1 cao ban \u0111\u1ea7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n
<\/a>3. Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e2n ph\u1ed1i (Place)<\/strong><\/h3>\n\n\n\nTH True Milk x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng ri\u00eang mang t\u00ean TH True Mart. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m. H\u00e3ng c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00f3 kh\u0103n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eadn r\u1ed9n. C\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng.<\/p>\n\n\n\n
<\/a>4. Chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng b\u00e1 (Promotion)<\/strong><\/h3>\n\n\n\nTh\u00f4ng \u0111i\u1ec7p “Th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p). TH True Milk \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ec3 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng k\u1ebft h\u1ee3p n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 dinh d\u01b0\u1ee1ng v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m s\u1ea1ch v\u00e0 t\u1ef1 nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00f4ng qua bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n\n\n\nPh\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nV\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, TH True Milk kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1ng t\u00edch c\u1ef1c. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Brand Vietnam. (13\/11\/2023). Chi\u1ebfn l\u01b0\u1ee3c Marketing mix c\u1ee7a TH TRUE MILK – b\u00e0i h\u1ecdc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic\/336572-chien-luoc-marketing-mix-cua-th-true-milk-bai-hoc-chiem-linh-thi-truong<\/li>\n\n\n\n
- Misa Amis. (05\/10\/2024). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u2013 ghi \u0111i\u1ec3m v\u1edbi \u201cs\u1eefa s\u1ea1ch\u201d. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/29236\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Glints. (18\/10\/2023). Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a TH True Milk: Ki\u00ean Nh\u1eabn T\u1ea1o N\u00ean Kh\u00e1c Bi\u1ec7t Ch\u01b0a Bao Gi\u1edd L\u00e0 Mu\u1ed9n. <\/em>Glints.com. https:\/\/glints.com\/vn\/blog\/case-study-marketing-cua-th-true-milk\/#1_tong_quan_ve_th_true_milk<\/li>\n\n\n\n
- Misa Cuk Cuk. (03\/12\/2024). Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a TH True Milk: Kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng. <\/em>Cukcuk.vn. https:\/\/www.cukcuk.vn\/36399\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Misa Amis. (30\/09\/2024). Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk \u2013 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/30576\/chien-luoc-kinh-doanh-cua-th-true-milk\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nTh\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o?<\/strong><\/h3>\n\n\nTH True Milk t\u1eadp trung v\u00e0o c\u00e1c gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em v\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n\n<\/div>\n<\/div>\n
\nChi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTH True Milk nh\u1ea5n m\u1ea1nh v\u00e0o nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng s\u1eed d\u1ee5ng h\u00f3a ch\u1ea5t b\u1ea3o qu\u1ea3n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m thu\u1ea7n khi\u1ebft.<\/p>\n\n<\/div>\n<\/div>\n
\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1edf h\u1eefu ngu\u1ed3n l\u1ef1c l\u1edbn v\u00e0 t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n
\nTH True Milk c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ra sao?<\/strong><\/h3>\n\n\nTh\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, TH True Milk c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1ch l\u00e0m Marketing t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng h\u1eefu c\u01a1 \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u00e2n v\u0103n, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi trong ng\u00e0nh […]<\/p>\n","protected":false},"author":24,"featured_media":9441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111986"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions"}],"predecessor-version":[{"id":114433,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions\/114433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9441"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a TH True Milk. Th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c dinh d\u01b0\u1ee1ng \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed3ng h\u00e0nh c\u00f9ng n\u00f4ng d\u00e2n trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u00f4ng nghi\u1ec7p b\u1ec1n v\u1eefng v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. TH True Milk hi\u1ec3u r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho c\u1ed9ng \u0111\u1ed3ng. M\u1ed7i s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i.<\/p>\n\n\n
<\/a>4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c<\/strong><\/h3>\n\n\n\nB\u00ean c\u1ea1nh vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, TH True Milk c\u00f2n t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb ch\u00e2n th\u1eadt cho kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef v\u1eefng nguy\u00ean t\u1eafc minh b\u1ea1ch, cam k\u1ebft mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi l\u1eddi h\u1ee9a v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n. Qua m\u1ed7i chi\u1ebfn d\u1ecbch marketing, TH True Milk kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, t\u00f4n tr\u1ecdng thi\u00ean nhi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf, duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
<\/a>5. Lan t\u1ecfa s\u1ee9 m\u1ec7nh “V\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng”<\/strong><\/h3>\n\n\n\nTH True Milk \u0111\u1eb7t s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0o tr\u1ecdng t\u00e2m trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng m\u00e0 c\u00f2n mang \u0111\u1ebfn ni\u1ec1m vui, s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ee9 m\u1ec7nh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i ngon, b\u1ed5 d\u01b0\u1ee1ng, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n n\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 an to\u00e0n. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau kinh doanh m\u00e0 c\u00f2n l\u00e0 l\u1eddi h\u1ee9a t\u1eeb TH True Milk \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>3 m\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/strong><\/h2>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Marketing \u0111a d\u1ea1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 m\u00f4 h\u00ecnh ti\u00eau bi\u1ec3u.<\/p>\n\n\n\n
<\/a>1. M\u00f4 h\u00ecnh STP (Segmentation, Targeting, Positioning)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh STP gi\u00fap TH True Milk ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n
\n- Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng:<\/strong> D\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u1ecba l\u00fd (t\u1eadp trung t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM), nh\u00e2n kh\u1ea9u h\u1ecdc (tr\u1ebb em, ph\u1ee5 n\u1eef mang thai, ng\u01b0\u1eddi cao tu\u1ed5i), v\u00e0 h\u00e0nh vi (kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1ee9c kh\u1ecfe, \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1).<\/li>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eadc ph\u1ee5 huynh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, an to\u00e0n cho con.<\/li>\n\n\n\n
- \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf “s\u1eefa s\u1ea1ch, th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n
<\/a>2. M\u00f4 h\u00ecnh SWOT<\/strong><\/h3>\n\n\n\nTH True Milk t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n
\n- \u0110i\u1ec3m m\u1ea1nh (Strengths): <\/strong>S\u1edf h\u1eefu quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn.<\/li>\n\n\n\n
- \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t cao, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i (Opportunities):<\/strong> T\u0103ng nhu c\u1ea7u s\u1eefa s\u1ea1ch, s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean.<\/li>\n\n\n\n
- Th\u00e1ch th\u1ee9c (Threats):<\/strong> C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba.<\/li>\n<\/ul>\n\n\n\n
M\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>3. M\u00f4 h\u00ecnh ma tr\u1eadn BCG (Boston Consulting Group)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh BCG gi\u00fap TH True Milk qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n
\n- Ng\u00f4i sao (Stars):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/li>\n\n\n\n
- B\u00f2 s\u1eefa (Cash Cows): <\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0 s\u1eefa t\u01b0\u01a1i \u00edt \u0111\u01b0\u1eddng, mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
- D\u1ea5u h\u1ecfi (Question Marks): <\/strong>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 TH True Butter ho\u1eb7c TH True Cheese, c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n
- Ch\u00f3 m\u1ef1c (Dogs):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m \u00edt ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u00f3 doanh s\u1ed1 th\u1ea5p, \u00edt \u0111\u01b0\u1ee3c t\u1eadp trung ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n
TH True Milk \u0111\u00e3 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 c\u00e1c m\u00f4 h\u00ecnh Marketing tr\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing, duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\nTrong m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, TH True Milk \u0111\u00e3 n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh v\u00e0 b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 gi\u00fap TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
<\/a>1. Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n\n\n\nTH True Milk ch\u00fa tr\u1ecdng \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng, thanh tr\u00f9ng, s\u1eefa c\u00f4ng th\u1ee9c, \u0111\u1ebfn s\u1eefa h\u1ea1t v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, ti\u1ebfp c\u1eadn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n. H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thi\u1ebft k\u1ebf bao b\u00ec t\u1ed1i gi\u1ea3n, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
<\/a>2. Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cao c\u1ea5p cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u1eb1m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac cao c\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3ng c\u0169ng cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u01b0 s\u1eefa chua v\u00e0 s\u1eefa t\u01b0\u01a1i c\u01a1 b\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng, \u0111\u1eb7t m\u1ee9c gi\u00e1 cao ban \u0111\u1ea7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n
<\/a>3. Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e2n ph\u1ed1i (Place)<\/strong><\/h3>\n\n\n\nTH True Milk x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng ri\u00eang mang t\u00ean TH True Mart. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m. H\u00e3ng c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00f3 kh\u0103n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eadn r\u1ed9n. C\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng.<\/p>\n\n\n\n
<\/a>4. Chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng b\u00e1 (Promotion)<\/strong><\/h3>\n\n\n\nTh\u00f4ng \u0111i\u1ec7p “Th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p). TH True Milk \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ec3 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng k\u1ebft h\u1ee3p n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 dinh d\u01b0\u1ee1ng v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m s\u1ea1ch v\u00e0 t\u1ef1 nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00f4ng qua bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n\n\n\nPh\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nV\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, TH True Milk kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1ng t\u00edch c\u1ef1c. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Brand Vietnam. (13\/11\/2023). Chi\u1ebfn l\u01b0\u1ee3c Marketing mix c\u1ee7a TH TRUE MILK – b\u00e0i h\u1ecdc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic\/336572-chien-luoc-marketing-mix-cua-th-true-milk-bai-hoc-chiem-linh-thi-truong<\/li>\n\n\n\n
- Misa Amis. (05\/10\/2024). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u2013 ghi \u0111i\u1ec3m v\u1edbi \u201cs\u1eefa s\u1ea1ch\u201d. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/29236\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Glints. (18\/10\/2023). Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a TH True Milk: Ki\u00ean Nh\u1eabn T\u1ea1o N\u00ean Kh\u00e1c Bi\u1ec7t Ch\u01b0a Bao Gi\u1edd L\u00e0 Mu\u1ed9n. <\/em>Glints.com. https:\/\/glints.com\/vn\/blog\/case-study-marketing-cua-th-true-milk\/#1_tong_quan_ve_th_true_milk<\/li>\n\n\n\n
- Misa Cuk Cuk. (03\/12\/2024). Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a TH True Milk: Kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng. <\/em>Cukcuk.vn. https:\/\/www.cukcuk.vn\/36399\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Misa Amis. (30\/09\/2024). Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk \u2013 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/30576\/chien-luoc-kinh-doanh-cua-th-true-milk\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nTh\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o?<\/strong><\/h3>\n\n\nTH True Milk t\u1eadp trung v\u00e0o c\u00e1c gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em v\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n\n<\/div>\n<\/div>\n
\nChi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTH True Milk nh\u1ea5n m\u1ea1nh v\u00e0o nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng s\u1eed d\u1ee5ng h\u00f3a ch\u1ea5t b\u1ea3o qu\u1ea3n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m thu\u1ea7n khi\u1ebft.<\/p>\n\n<\/div>\n<\/div>\n
\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1edf h\u1eefu ngu\u1ed3n l\u1ef1c l\u1edbn v\u00e0 t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n
\nTH True Milk c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ra sao?<\/strong><\/h3>\n\n\nTh\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, TH True Milk c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1ch l\u00e0m Marketing t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng h\u1eefu c\u01a1 \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u00e2n v\u0103n, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi trong ng\u00e0nh […]<\/p>\n","protected":false},"author":24,"featured_media":9441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111986"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions"}],"predecessor-version":[{"id":114433,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions\/114433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9441"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
TH True Milk \u0111\u1eb7t s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0o tr\u1ecdng t\u00e2m trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng m\u00e0 c\u00f2n mang \u0111\u1ebfn ni\u1ec1m vui, s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ee9 m\u1ec7nh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i ngon, b\u1ed5 d\u01b0\u1ee1ng, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n n\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 an to\u00e0n. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau kinh doanh m\u00e0 c\u00f2n l\u00e0 l\u1eddi h\u1ee9a t\u1eeb TH True Milk \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>3 m\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/strong><\/h2>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Marketing \u0111a d\u1ea1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 m\u00f4 h\u00ecnh ti\u00eau bi\u1ec3u.<\/p>\n\n\n\n
<\/a>1. M\u00f4 h\u00ecnh STP (Segmentation, Targeting, Positioning)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh STP gi\u00fap TH True Milk ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n
\n- Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng:<\/strong> D\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u1ecba l\u00fd (t\u1eadp trung t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM), nh\u00e2n kh\u1ea9u h\u1ecdc (tr\u1ebb em, ph\u1ee5 n\u1eef mang thai, ng\u01b0\u1eddi cao tu\u1ed5i), v\u00e0 h\u00e0nh vi (kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1ee9c kh\u1ecfe, \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1).<\/li>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eadc ph\u1ee5 huynh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, an to\u00e0n cho con.<\/li>\n\n\n\n
- \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf “s\u1eefa s\u1ea1ch, th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n
<\/a>2. M\u00f4 h\u00ecnh SWOT<\/strong><\/h3>\n\n\n\nTH True Milk t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n
\n- \u0110i\u1ec3m m\u1ea1nh (Strengths): <\/strong>S\u1edf h\u1eefu quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn.<\/li>\n\n\n\n
- \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t cao, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i (Opportunities):<\/strong> T\u0103ng nhu c\u1ea7u s\u1eefa s\u1ea1ch, s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean.<\/li>\n\n\n\n
- Th\u00e1ch th\u1ee9c (Threats):<\/strong> C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba.<\/li>\n<\/ul>\n\n\n\n
M\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<\/a>3. M\u00f4 h\u00ecnh ma tr\u1eadn BCG (Boston Consulting Group)<\/strong><\/h3>\n\n\n\nM\u00f4 h\u00ecnh BCG gi\u00fap TH True Milk qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n
\n- Ng\u00f4i sao (Stars):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/li>\n\n\n\n
- B\u00f2 s\u1eefa (Cash Cows): <\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0 s\u1eefa t\u01b0\u01a1i \u00edt \u0111\u01b0\u1eddng, mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
- D\u1ea5u h\u1ecfi (Question Marks): <\/strong>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 TH True Butter ho\u1eb7c TH True Cheese, c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n
- Ch\u00f3 m\u1ef1c (Dogs):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m \u00edt ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u00f3 doanh s\u1ed1 th\u1ea5p, \u00edt \u0111\u01b0\u1ee3c t\u1eadp trung ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n
TH True Milk \u0111\u00e3 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 c\u00e1c m\u00f4 h\u00ecnh Marketing tr\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing, duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\nTrong m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, TH True Milk \u0111\u00e3 n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh v\u00e0 b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 gi\u00fap TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
<\/a>1. Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n\n\n\nTH True Milk ch\u00fa tr\u1ecdng \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng, thanh tr\u00f9ng, s\u1eefa c\u00f4ng th\u1ee9c, \u0111\u1ebfn s\u1eefa h\u1ea1t v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, ti\u1ebfp c\u1eadn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n. H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thi\u1ebft k\u1ebf bao b\u00ec t\u1ed1i gi\u1ea3n, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
<\/a>2. Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n\n\n\nTH True Milk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cao c\u1ea5p cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u1eb1m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac cao c\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3ng c\u0169ng cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u01b0 s\u1eefa chua v\u00e0 s\u1eefa t\u01b0\u01a1i c\u01a1 b\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng, \u0111\u1eb7t m\u1ee9c gi\u00e1 cao ban \u0111\u1ea7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n
<\/a>3. Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e2n ph\u1ed1i (Place)<\/strong><\/h3>\n\n\n\nTH True Milk x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng ri\u00eang mang t\u00ean TH True Mart. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m. H\u00e3ng c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00f3 kh\u0103n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eadn r\u1ed9n. C\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng.<\/p>\n\n\n\n
<\/a>4. Chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng b\u00e1 (Promotion)<\/strong><\/h3>\n\n\n\nTh\u00f4ng \u0111i\u1ec7p “Th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p). TH True Milk \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ec3 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng k\u1ebft h\u1ee3p n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 dinh d\u01b0\u1ee1ng v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m s\u1ea1ch v\u00e0 t\u1ef1 nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00f4ng qua bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n\n\n\nPh\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nV\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, TH True Milk kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1ng t\u00edch c\u1ef1c. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n\n- Brand Vietnam. (13\/11\/2023). Chi\u1ebfn l\u01b0\u1ee3c Marketing mix c\u1ee7a TH TRUE MILK – b\u00e0i h\u1ecdc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic\/336572-chien-luoc-marketing-mix-cua-th-true-milk-bai-hoc-chiem-linh-thi-truong<\/li>\n\n\n\n
- Misa Amis. (05\/10\/2024). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u2013 ghi \u0111i\u1ec3m v\u1edbi \u201cs\u1eefa s\u1ea1ch\u201d. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/29236\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Glints. (18\/10\/2023). Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a TH True Milk: Ki\u00ean Nh\u1eabn T\u1ea1o N\u00ean Kh\u00e1c Bi\u1ec7t Ch\u01b0a Bao Gi\u1edd L\u00e0 Mu\u1ed9n. <\/em>Glints.com. https:\/\/glints.com\/vn\/blog\/case-study-marketing-cua-th-true-milk\/#1_tong_quan_ve_th_true_milk<\/li>\n\n\n\n
- Misa Cuk Cuk. (03\/12\/2024). Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a TH True Milk: Kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng. <\/em>Cukcuk.vn. https:\/\/www.cukcuk.vn\/36399\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Misa Amis. (30\/09\/2024). Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk \u2013 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/30576\/chien-luoc-kinh-doanh-cua-th-true-milk\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n\n\nTh\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o?<\/strong><\/h3>\n\n\nTH True Milk t\u1eadp trung v\u00e0o c\u00e1c gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em v\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n\n<\/div>\n<\/div>\n
\nChi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTH True Milk nh\u1ea5n m\u1ea1nh v\u00e0o nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng s\u1eed d\u1ee5ng h\u00f3a ch\u1ea5t b\u1ea3o qu\u1ea3n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m thu\u1ea7n khi\u1ebft.<\/p>\n\n<\/div>\n<\/div>\n
\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1edf h\u1eefu ngu\u1ed3n l\u1ef1c l\u1edbn v\u00e0 t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n
\nTH True Milk c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ra sao?<\/strong><\/h3>\n\n\nTh\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, TH True Milk c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1ch l\u00e0m Marketing t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng h\u1eefu c\u01a1 \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u00e2n v\u0103n, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi trong ng\u00e0nh […]<\/p>\n","protected":false},"author":24,"featured_media":9441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111986"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions"}],"predecessor-version":[{"id":114433,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions\/114433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9441"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
M\u00f4 h\u00ecnh STP gi\u00fap TH True Milk ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n
- \n
- Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng:<\/strong> D\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u1ecba l\u00fd (t\u1eadp trung t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM), nh\u00e2n kh\u1ea9u h\u1ecdc (tr\u1ebb em, ph\u1ee5 n\u1eef mang thai, ng\u01b0\u1eddi cao tu\u1ed5i), v\u00e0 h\u00e0nh vi (kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1ee9c kh\u1ecfe, \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1).<\/li>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eadc ph\u1ee5 huynh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, an to\u00e0n cho con.<\/li>\n\n\n\n
- \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf “s\u1eefa s\u1ea1ch, th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n
<\/a>2. M\u00f4 h\u00ecnh SWOT<\/strong><\/h3>\n\n\n\n
TH True Milk t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n
- \n
- \u0110i\u1ec3m m\u1ea1nh (Strengths): <\/strong>S\u1edf h\u1eefu quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn.<\/li>\n\n\n\n
- \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t cao, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i (Opportunities):<\/strong> T\u0103ng nhu c\u1ea7u s\u1eefa s\u1ea1ch, s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean.<\/li>\n\n\n\n
- Th\u00e1ch th\u1ee9c (Threats):<\/strong> C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba.<\/li>\n<\/ul>\n\n\n
\nM\u00f4 h\u00ecnh Marketing \u0111\u01b0\u1ee3c TH True Milk \u00e1p d\u1ee5ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n <\/a>3. M\u00f4 h\u00ecnh ma tr\u1eadn BCG (Boston Consulting Group)<\/strong><\/h3>\n\n\n\n
M\u00f4 h\u00ecnh BCG gi\u00fap TH True Milk qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n
- \n
- Ng\u00f4i sao (Stars):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/li>\n\n\n\n
- B\u00f2 s\u1eefa (Cash Cows): <\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0 s\u1eefa t\u01b0\u01a1i \u00edt \u0111\u01b0\u1eddng, mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
- D\u1ea5u h\u1ecfi (Question Marks): <\/strong>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 TH True Butter ho\u1eb7c TH True Cheese, c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n
- Ch\u00f3 m\u1ef1c (Dogs):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m \u00edt ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u00f3 doanh s\u1ed1 th\u1ea5p, \u00edt \u0111\u01b0\u1ee3c t\u1eadp trung ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n
TH True Milk \u0111\u00e3 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 c\u00e1c m\u00f4 h\u00ecnh Marketing tr\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing, duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam.<\/p>\n\n\n\n
<\/a>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/strong><\/h2>\n\n\n\n
Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, TH True Milk \u0111\u00e3 n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh v\u00e0 b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 gi\u00fap TH True Milk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
<\/a>1. Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n\n\n\n
TH True Milk ch\u00fa tr\u1ecdng \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng, thanh tr\u00f9ng, s\u1eefa c\u00f4ng th\u1ee9c, \u0111\u1ebfn s\u1eefa h\u1ea1t v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, ti\u1ebfp c\u1eadn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n. H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thi\u1ebft k\u1ebf bao b\u00ec t\u1ed1i gi\u1ea3n, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
<\/a>2. Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n\n\n\n
TH True Milk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cao c\u1ea5p cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u1eb1m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac cao c\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3ng c\u0169ng cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u01b0 s\u1eefa chua v\u00e0 s\u1eefa t\u01b0\u01a1i c\u01a1 b\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng, \u0111\u1eb7t m\u1ee9c gi\u00e1 cao ban \u0111\u1ea7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n
<\/a>3. Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e2n ph\u1ed1i (Place)<\/strong><\/h3>\n\n\n\n
TH True Milk x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng ri\u00eang mang t\u00ean TH True Mart. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m. H\u00e3ng c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00f3 kh\u0103n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eadn r\u1ed9n. C\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng.<\/p>\n\n\n\n
<\/a>4. Chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng b\u00e1 (Promotion)<\/strong><\/h3>\n\n\n\n
Th\u00f4ng \u0111i\u1ec7p “Th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean” \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p). TH True Milk \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ec3 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng k\u1ebft h\u1ee3p n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 dinh d\u01b0\u1ee1ng v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m s\u1ea1ch v\u00e0 t\u1ef1 nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00f4ng qua bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n\n\n
\nPh\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n V\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, TH True Milk kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1ng t\u00edch c\u1ef1c. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1ea1n nh\u00e9!<\/p>\n\n\n\n
T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n
- \n
- Brand Vietnam. (13\/11\/2023). Chi\u1ebfn l\u01b0\u1ee3c Marketing mix c\u1ee7a TH TRUE MILK – b\u00e0i h\u1ecdc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. <\/em>Brandsvietnam.com. https:\/\/www.brandsvietnam.com\/congdong\/topic\/336572-chien-luoc-marketing-mix-cua-th-true-milk-bai-hoc-chiem-linh-thi-truong<\/li>\n\n\n\n
- Misa Amis. (05\/10\/2024). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u2013 ghi \u0111i\u1ec3m v\u1edbi \u201cs\u1eefa s\u1ea1ch\u201d. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/29236\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Glints. (18\/10\/2023). Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a TH True Milk: Ki\u00ean Nh\u1eabn T\u1ea1o N\u00ean Kh\u00e1c Bi\u1ec7t Ch\u01b0a Bao Gi\u1edd L\u00e0 Mu\u1ed9n. <\/em>Glints.com. https:\/\/glints.com\/vn\/blog\/case-study-marketing-cua-th-true-milk\/#1_tong_quan_ve_th_true_milk<\/li>\n\n\n\n
- Misa Cuk Cuk. (03\/12\/2024). Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a TH True Milk: Kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng. <\/em>Cukcuk.vn. https:\/\/www.cukcuk.vn\/36399\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- Misa Amis. (30\/09\/2024). Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk \u2013 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/30576\/chien-luoc-kinh-doanh-cua-th-true-milk\/<\/li>\n<\/ol>\n\n\n\n
<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
\n\n\nTh\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o?<\/strong><\/h3>\n
\n\nTH True Milk t\u1eadp trung v\u00e0o c\u00e1c gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em v\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n\n<\/div>\n<\/div>\n
\nChi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n
\n\nTH True Milk nh\u1ea5n m\u1ea1nh v\u00e0o nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, kh\u00f4ng s\u1eed d\u1ee5ng h\u00f3a ch\u1ea5t b\u1ea3o qu\u1ea3n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m thu\u1ea7n khi\u1ebft.<\/p>\n\n<\/div>\n<\/div>\n
\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing c\u1ee7a TH True Milk l\u00e0 g\u00ec?<\/strong><\/h3>\n
\n\nTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1edf h\u1eefu ngu\u1ed3n l\u1ef1c l\u1edbn v\u00e0 t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n
\nTH True Milk c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ra sao?<\/strong><\/h3>\n
\n\nTh\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"
Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, TH True Milk c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1ch l\u00e0m Marketing t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng h\u1eefu c\u01a1 \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u00e2n v\u0103n, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi trong ng\u00e0nh […]<\/p>\n","protected":false},"author":24,"featured_media":9441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-111986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=111986"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions"}],"predecessor-version":[{"id":114433,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/111986\/revisions\/114433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9441"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=111986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=111986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=111986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Misa Amis. (05\/10\/2024). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a TH True Milk \u2013 ghi \u0111i\u1ec3m v\u1edbi \u201cs\u1eefa s\u1ea1ch\u201d. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/29236\/chien-luoc-marketing-cua-th-true-milk\/<\/li>\n\n\n\n
- B\u00f2 s\u1eefa (Cash Cows): <\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0 s\u1eefa t\u01b0\u01a1i \u00edt \u0111\u01b0\u1eddng, mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
- \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t cao, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb.<\/li>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eadc ph\u1ee5 huynh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, an to\u00e0n cho con.<\/li>\n\n\n\n