{"id":111991,"date":"2024-12-13T16:46:08","date_gmt":"2024-12-13T09:46:08","guid":{"rendered":"https:\/\/tino.org\/?p=9447"},"modified":"2025-06-11T12:26:13","modified_gmt":"2025-06-11T05:26:13","slug":"chien-luoc-marketing-cua-jollibee-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chien-luoc-marketing-cua-jollibee-tai-viet-nam\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Jollibee t\u1ea1i Vi\u1ec7t Nam: \u0110\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n\n\n

<\/h1>\n\n\n\n

Jollibee kh\u00f4ng ch\u1ec9 n\u1ed5i ti\u1ebfng v\u1edbi h\u01b0\u01a1ng v\u1ecb g\u00e0 r\u00e1n \u0111\u1eb7c tr\u01b0ng m\u00e0 c\u00f2n v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh l\u00e0m say \u0111\u1eafm l\u00f2ng ng\u01b0\u1eddi. Chi\u1ebfn l\u01b0\u1ee3c Marketing <\/a>c\u1ee7a Jollibee t\u1ea1i Vi\u1ec7t Nam l\u00e0 minh ch\u1ee9ng cho s\u1ef1 h\u00f2a quy\u1ec7n ho\u00e0n h\u1ea3o gi\u1eefa v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a Jollibee qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y b\u1ea1n nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>\u0110\u00f4i n\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Jollibee<\/strong><\/h2>\n\n\n\n

Jollibee l\u00e0 chu\u1ed7i nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1978 t\u1ea1i Philippines b\u1edfi doanh nh\u00e2n Tony Tan Caktiong. \u00d4ng sinh ra t\u1ea1i Ph\u00fac Ki\u1ebfn, Trung Qu\u1ed1c, trong m\u1ed9t gia \u0111\u00ecnh ngh\u00e8o g\u1ed3m 7 anh ch\u1ecb em. V\u1edbi tinh th\u1ea7n kh\u1edfi nghi\u1ec7p m\u1ea1nh m\u1ebd, Tony Tan \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p b\u1eb1ng vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng kem nh\u01b0\u1ee3ng quy\u1ec1n Magnolia Dairy Ice Cream t\u1eeb s\u1ed1 ti\u1ec1n ti\u1ebft ki\u1ec7m c\u1ee7a gia \u0111\u00ecnh.<\/p>\n\n\n

\n
\"doi-net-ve-thuong-hieu-jollibee\"
\u0110\u00f4i n\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Jollibee<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Nh\u1eadn th\u1ea5y nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c m\u00f3n \u0103n n\u00f3ng, Tony Tan \u0111\u00e3 kh\u00e9o l\u00e9o b\u1ed5 sung hamburger v\u00e0 sandwich v\u00e0o th\u1ef1c \u0111\u01a1n. \u0110\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc ngo\u1eb7t, \u0111\u00e1nh d\u1ea5u s\u1ef1 chuy\u1ec3n m\u00ecnh t\u1eeb m\u1ed9t c\u1eeda h\u00e0ng kem sang l\u0129nh v\u1ef1c \u0111\u1ed3 \u0103n nhanh. \u0110\u1ebfn ng\u00e0y 11\/01\/1978, Tony Tan c\u00f9ng gia \u0111\u00ecnh quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp T\u1eadp \u0111o\u00e0n Th\u1ef1c ph\u1ea9m Jollibee Food Corporation (JFC), bi\u1ebfn nh\u1eefng c\u1eeda h\u00e0ng kem ban \u0111\u1ea7u th\u00e0nh c\u00e1c nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh.<\/p>\n\n\n\n

T\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba, Jollibee nhanh ch\u00f3ng tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng ng\u00e0nh th\u1ee9c \u0103n nhanh t\u1ea1i Philippines, \u0111\u1ed3ng th\u1eddi v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. T\u00ednh \u0111\u1ebfn th\u00e1ng 9\/2023, Jollibee s\u1edf h\u1eefu h\u01a1n 1.500 c\u1eeda h\u00e0ng t\u1ea1i c\u00e1c khu v\u1ef1c nh\u01b0 \u0110\u00f4ng Nam \u00c1, Trung \u0110\u00f4ng, B\u1eafc M\u1ef9, \u0110\u00f4ng \u00c1, ch\u00e2u \u00c2u v\u00e0 Australia. H\u1ecd kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh ngang ng\u1eeda v\u1edbi c\u00e1c \u201c\u00f4ng l\u1edbn\u201d nh\u01b0 McDonald\u2019s m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1.<\/p>\n\n\n\n

T\u1ea7m nh\u00ecn c\u1ee7a Jollibee l\u00e0 tr\u1edf th\u00e0nh 1 trong 5 c\u00f4ng ty nh\u00e0 h\u00e0ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, mang \u0111\u1ebfn nh\u1eefng m\u00f3n \u0103n th\u01a1m ngon v\u00e0 ni\u1ec1m vui \u1ea9m th\u1ef1c cho kh\u00e1ch h\u00e0ng t\u1ea1i h\u01a1n 33 qu\u1ed1c gia, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam. \u0110\u1eb7c bi\u1ec7t, t\u1ea1i Vi\u1ec7t Nam, Jollibee \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t. T\u00ednh \u0111\u1ebfn th\u00e1ng 12\/2021, h\u1ecd \u0111\u00e3 s\u1edf h\u1eefu h\u01a1n 149 c\u1eeda h\u00e0ng, ph\u1ee7 kh\u1eafp c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 t\u1ec9nh th\u00e0nh nh\u1ecf. Vi\u1ec7t Nam hi\u1ec7n l\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Jollibee ngo\u00e0i Philippines, th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0 t\u1eadp trung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y.<\/p>\n\n\n\n

V\u1edbi l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng, t\u1eeb khi b\u1eaft \u0111\u1ea7u nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0o n\u0103m 1979 \u0111\u1ebfn vi\u1ec7c ni\u00eam y\u1ebft th\u00e0nh c\u00f4ng tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n Philippines n\u0103m 1993, Jollibee \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh. Kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng, h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a Jollibee c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u1edbn cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

<\/a>Xu h\u01b0\u1edbng kinh doanh c\u1ee7a Jollibee t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n

Jollibee l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c y\u00eau th\u00edch t\u1ea1i Vi\u1ec7t Nam. V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p tinh t\u1ebf gi\u1eefa \u1ea9m th\u1ef1c ph\u01b0\u01a1ng T\u00e2y v\u00e0 kh\u1ea9u v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng, Jollibee kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c xu h\u01b0\u1edbng kinh doanh n\u1ed5i b\u1eadt c\u1ee7a Jollibee t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

<\/a>#1. \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p kh\u1ea9u v\u1ecb ng\u01b0\u1eddi Vi\u1ec7t<\/strong><\/h3>\n\n\n\n

Jollibee kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn c\u00e1c m\u00f3n \u0103n nhanh ti\u00eau chu\u1ea9n nh\u01b0 g\u00e0 r\u00e1n, burger hay m\u00ec \u00fd m\u00e0 c\u00f2n b\u1ed5 sung c\u00e1c m\u00f3n \u0103n mang \u0111\u1eadm h\u01b0\u01a1ng v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 c\u01a1m g\u00e0, c\u01a1m th\u1ecbt kho. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u01b0u ti\u00ean c\u00e1c m\u00f3n \u0103n g\u1ea7n g\u0169i nh\u01b0ng v\u1eabn m\u1edbi m\u1ebb. Ngo\u00e0i ra, c\u00e1c m\u00f3n \u0103n theo m\u00f9a v\u00e0 combo gi\u00e1 \u01b0u \u0111\u00e3i c\u0169ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ec3 duy tr\u00ec s\u1ef1 h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>#2. Ch\u00fa tr\u1ecdng \u0111\u1ed1i t\u01b0\u1ee3ng gia \u0111\u00ecnh v\u00e0 tr\u1ebb em<\/strong><\/h3>\n\n\n\n

Jollibee x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t thu h\u00fat c\u00e1c b\u1eadc ph\u1ee5 huynh th\u00f4ng qua th\u1ef1c \u0111\u01a1n d\u00e0nh cho tr\u1ebb em (Jolly Kids Meal) v\u00e0 khu v\u1ef1c vui ch\u01a1i ngay t\u1ea1i c\u1eeda h\u00e0ng. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ngo\u00e0i ra, t\u1ed5 ch\u1ee9c ti\u1ec7c sinh nh\u1eadt v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u0169ng gi\u00fap Jollibee tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn l\u00fd t\u01b0\u1edfng cho c\u00e1c gia \u0111\u00ecnh.<\/p>\n\n\n\n

<\/a>#3. M\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng<\/strong><\/h3>\n\n\n\n

Hi\u1ec7n t\u1ea1i, Jollibee s\u1edf h\u1eefu h\u01a1n 160 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, ph\u1ee7 s\u00f3ng t\u1eeb c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn \u0111\u1ebfn nh\u1eefng khu v\u1ef1c ngo\u1ea1i th\u00e0nh. Ngo\u00e0i ra, d\u1ecbch v\u1ee5 giao h\u00e0ng tr\u1ef1c tuy\u1ebfn qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 GrabFood hay ShopeeFood ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh, ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0103n u\u1ed1ng t\u1ea1i nh\u00e0 c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 t\u0103ng s\u1ef1 ti\u1ec7n l\u1ee3i, gi\u1ea3i ph\u00e1p n\u00e0y c\u00f2n gi\u00fap Jollibee ti\u1ebfp c\u1eadn th\u00eam nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

\n
\"xu-huong-kinh-doanh-cua-jollibee-tai-thi-truong-viet-nam\"
Xu h\u01b0\u1edbng kinh doanh c\u1ee7a Jollibee t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#4. T\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb<\/strong><\/h3>\n\n\n\n

Jollibee nh\u1eafm \u0111\u1ebfn gi\u1edbi tr\u1ebb v\u00e0 sinh vi\u00ean \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng<\/a> c\u00f3 s\u1ee9c mua cao v\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb tr\u1ea3i nghi\u1ec7m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u00e1ng t\u1ea1o, video viral c\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ed9c \u0111\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gi\u1eef v\u1eefng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n\n\n\n

<\/a>#5. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 combo ti\u1ebft ki\u1ec7m<\/strong><\/h3>\n\n\n\n

\u0110\u1ecbnh v\u1ecb l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho t\u1ea7ng l\u1edbp trung l\u01b0u, Jollibee tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1ee3p l\u00fd v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn combo ti\u1ebft ki\u1ec7m. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng c\u1ea1nh tranh v\u00e0 chi\u1ebfm l\u0129nh l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ph\u00e2n kh\u00fac ph\u1ed5 th\u00f4ng.<\/p>\n\n\n\n

<\/a>#6. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o v\u1eadn h\u00e0nh<\/strong><\/h3>\n\n\n\n

Jollibee d\u1ea7n t\u1ed1i \u01b0u h\u00f3a c\u00f4ng ngh\u1ec7 trong qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng v\u00e0 v\u1eadn h\u00e0nh. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn c\u0169ng l\u00e0 xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp nhu c\u1ea7u, th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam.<\/p>\n\n\n\n

<\/a>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Jollibee t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a Jollibee t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Jollibee.<\/p>\n\n\n\n

<\/a>1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o<\/strong><\/h3>\n\n\n\n

Jollibee \u0111\u00e3 kh\u00e9o l\u00e9o x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam th\u00f4ng qua c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c gi\u1eef g\u00ecn n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a \u1ea9m th\u1ef1c Philippines v\u00e0 s\u1ef1 th\u00edch nghi v\u1edbi th\u1ecb hi\u1ebfu \u0111\u1ecba ph\u01b0\u01a1ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1ea1o n\u00ean d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n