{"id":112000,"date":"2024-12-19T11:53:32","date_gmt":"2024-12-19T04:53:32","guid":{"rendered":"https:\/\/tino.org\/?p=9484"},"modified":"2025-06-11T12:24:24","modified_gmt":"2025-06-11T05:24:24","slug":"so-sanh-coca-cola-va-pepsi-o-viet-nam","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/so-sanh-coca-cola-va-pepsi-o-viet-nam\/","title":{"rendered":"So s\u00e1nh Coca-Cola v\u00e0 Pepsi \u1edf Vi\u1ec7t Nam: Ai d\u1eabn \u0111\u1ea7u v\u1ec1 \u0111\u1ed9 ph\u1ee7 s\u00f3ng?"},"content":{"rendered":"\n\n\n

Trong th\u1ebf gi\u1edbi n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Coca-Cola<\/a> v\u00e0 Pepsi<\/a> t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh hai c\u00e1i t\u00ean g\u1eafn li\u1ec1n v\u1edbi cu\u1ed9c \u0111ua \u201ck\u1ef3 ph\u00f9ng \u0111\u1ecbch th\u1ee7\u201d. T\u1eeb h\u01b0\u01a1ng v\u1ecb, chi\u1ebfn l\u01b0\u1ee3c Marketing <\/a>\u0111\u1ebfn s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 c\u00e1ch t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang. H\u00e3y c\u00f9ng so s\u00e1nh Coca-Cola v\u00e0 Pepsi \u1edf Vi\u1ec7t Nam \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong l\u00f2ng ng\u01b0\u1eddi Vi\u1ec7t qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/strong><\/p>\n\n\n\n

<\/a>Coca-Cola v\u00e0 PepsiCo: 2 bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u<\/strong><\/h2>\n\n\n\n

H\u00e0nh tr\u00ecnh c\u1ee7a Coca-Cola b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 1886 t\u1ea1i Atlanta khi d\u01b0\u1ee3c s\u0129 John Pemberton pha ch\u1ebf ra m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng \u0111\u1ed9c \u0111\u00e1o c\u00f3 t\u00ean l\u00e0: \u201cR\u01b0\u1ee3u vang Ph\u00e1p Coca\u201d. Sau \u0111\u00f3, \u00f4ng \u0111\u00e3 c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c, t\u1ea1o ra Coca-Cola, m\u1ed9t lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00f4ng c\u1ed3n c\u00f3 h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng.<\/p>\n\n\n

\n
\"coca-cola-va-pepsico-la-bieu-tuong-toan-cau\"
Coca-Cola v\u00e0 PepsiCo l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb xu\u1ea5t s\u1eafc v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u, Coca-Cola nhanh ch\u00f3ng tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Hi\u1ec7n nay, Coca-Cola ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 200 qu\u1ed1c gia v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a 300 \u0111\u1ed1i t\u00e1c \u0111\u00f3ng chai, mang \u0111\u1ebfn h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng ph\u1ee5c v\u1ee5 h\u00e0ng t\u1ef7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

B\u1eaft \u0111\u1ea7u mu\u1ed9n h\u01a1n Coca-Cola, PepsiCo ra \u0111\u1eddi v\u00e0o n\u0103m 1965 t\u1eeb s\u1ef1 h\u1ee3p nh\u1ea5t c\u1ee7a hai c\u00f4ng ty l\u1edbn l\u00e0 Pepsi-Cola v\u00e0 Frito-Lay. V\u1edbi kh\u1edfi \u0111\u1ea7u \u1ea5n t\u01b0\u1ee3ng, PepsiCo \u0111\u00e3 \u0111\u1ea1t doanh thu 700 tri\u1ec7u USD ngay th\u1eddi \u0111i\u1ec3m th\u00e0nh l\u1eadp. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nhanh ch\u00f3ng m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m. Ng\u00e0y nay, PepsiCo s\u1edf h\u1eefu h\u01a1n 2.000 th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m \u0111\u1ed3 u\u1ed1ng, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 \u0103n nh\u1eb9 nh\u01b0 Quaker Oats, Naked Juice. H\u00e3ng \u0111\u00e3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111a d\u1ea1ng h\u00f3a, t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean h\u01a1n 200 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5, PepsiCo l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a Coca-Cola tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u<\/a> n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, c\u1ea3 Coca-Cola v\u00e0 PepsiCo c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u01b0\u1ee3t tr\u1ed9i. C\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n c\u1ee7a hai “g\u00e3 kh\u1ed5ng l\u1ed3” n\u00e0y v\u1eeba ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea1nh tranh gay g\u1eaft, v\u1eeba l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

<\/a>So s\u00e1nh Coca-Cola v\u00e0 Pepsi \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n

<\/a>V\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/h3>\n\n\n\n

Ngo\u00e0i vi\u1ec7c l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 truy\u1ec1n ki\u1ebfp tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Coca-Cola v\u00e0 Pepsi c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t trong c\u00e1ch ti\u1ebfp c\u1eadn Marketing. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang nh\u1eb1m chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam – n\u01a1i v\u0103n ho\u00e1 v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u00f3 s\u1ef1 \u0111a d\u1ea1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 \u0111i\u1ec3m so s\u00e1nh n\u1ed5i b\u1eadt gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coca-Cola v\u00e0 Pepsi.<\/p>\n\n\n\n

<\/a>1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\n\n\n\n