{"id":112015,"date":"2024-12-22T09:39:59","date_gmt":"2024-12-22T02:39:59","guid":{"rendered":"https:\/\/tino.org\/?p=9536"},"modified":"2025-06-10T10:46:55","modified_gmt":"2025-06-10T03:46:55","slug":"hinh-thuc-marketing-pho-bien","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/hinh-thuc-marketing-pho-bien\/","title":{"rendered":"5+ h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay – \u0111\u00e2u l\u00e0 xu h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u?"},"content":{"rendered":"\n\n\n

<\/h1>\n\n\n\n

Khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c h\u00ecnh th\u1ee9c Marketing <\/a>ph\u1ed5 bi\u1ebfn l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p? M\u1eddi b\u1ea1n c\u00f9ng Tino Group kh\u00e1m ph\u00e1 5+ h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Marketing l\u00e0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. \u0110\u00e2y ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n

\n
\"marketing-la-gi\"
Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u1ea3ng b\u00e1, Marketing c\u00f2n bao g\u1ed3m c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1ecdi n\u1ed7 l\u1ef1c. Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh Marketing ph\u1ed5 bi\u1ebfn nh\u01b0 marketing qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer marketing<\/strong>), t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO<\/strong>) v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Ngo\u00e0i ra, Marketing c\u0169ng \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau, n\u1ed5i b\u1eadt l\u00e0 Marketing h\u01b0\u1edbng \u0111\u1ebfn doanh nghi\u1ec7p (B2B) v\u00e0 Marketing h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C). M\u1ed7i lo\u1ea1i s\u1ebd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang, t\u00f9y v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

<\/a>Ti\u1ebfp th\u1ecb B2C v\u00e0 B2B l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>Kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb B2C<\/strong><\/h3>\n\n\n\n

Ti\u1ebfp th\u1ecb B2C (Business-to-Consumer<\/strong>) l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. V\u1edbi B2C, chu k\u1ef3 b\u00e1n h\u00e0ng th\u01b0\u1eddng ng\u1eafn v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra nhanh ch\u00f3ng, \u0111\u00f4i khi ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m x\u00fac ho\u1eb7c s\u1ef1 ti\u1ec7n l\u1ee3i. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c B2C th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng n\u01a1i d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean TV, m\u1ea1ng x\u00e3 h\u1ed9i hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n

\n
\"khai-niem-tiep-thi-b2c\"
Kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb B2C<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

V\u00ed d\u1ee5, m\u1ed9t qu\u1ea3ng c\u00e1o Instagram gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m th\u1eddi trang m\u1edbi ho\u1eb7c phi\u1ebfu gi\u1ea3m gi\u00e1 t\u1ea1i si\u00eau th\u1ecb l\u00e0 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn \u0111i\u1ec3n h\u00ecnh trong B2C.<\/p>\n\n\n\n

<\/a>Kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb B2B<\/strong><\/h3>\n\n\n\n

Ti\u1ebfp th\u1ecb B2B<\/a> (Business-to-Business<\/strong>) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb d\u00e0nh ri\u00eang cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c. Quy tr\u00ecnh ti\u1ebfp th\u1ecb B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p h\u01a1n, v\u1edbi chu k\u1ef3 mua h\u00e0ng d\u00e0i h\u01a1n v\u00e0 y\u00eau c\u1ea7u nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a B2B l\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 l\u1ee3i \u00edch c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i cho doanh nghi\u1ec7p.<\/p>\n\n\n

\n
\"khai-niem-tiep-thi-b2b\"
Kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb B2B<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd d\u1eef li\u1ec7u ho\u1eb7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u01b0\u1eddng th\u1ea5y trong B2B.<\/p>\n\n\n\n

<\/a>C\u00e1c h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn n\u0103m 2026<\/strong><\/h2>\n\n\n\n

N\u0103m 2026, c\u00e1c h\u00ecnh th\u1ee9c Marketing ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5+ h\u00ecnh th\u1ee9c Marketing m\u00e0 b\u1ea5t k\u1ef3 Marketers n\u00e0o c\u0169ng n\u00ean \u00e1p d\u1ee5ng.<\/p>\n\n\n\n

<\/a>#1. C\u00f4ng ngh\u1ec7 AI<\/strong><\/h3>\n\n\n\n

C\u00f4ng ngh\u1ec7 AI \u0111ang t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong l\u0129nh v\u1ef1c marketing. Theo b\u00e1o c\u00e1o State of Marketing 2024 c\u1ee7a HubSpot<\/a>, 64% Marketers \u0111\u00e3 s\u1eed d\u1ee5ng AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, d\u1ef1 b\u00e1o t\u1eeb Gartner cho bi\u1ebft \u0111\u1ebfn n\u0103m 2026, 80% c\u00e1c vai tr\u00f2 s\u00e1ng t\u1ea1o c\u1ea5p cao trong marketing s\u1ebd \u00e1p d\u1ee5ng AI th\u1ebf h\u1ec7 m\u1edbi (GenAI) \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

<\/a>GenAI trong s\u1ea3n xu\u1ea5t n\u1ed9i dung<\/strong><\/h4>\n\n\n\n

AI th\u1ebf h\u1ec7 m\u1edbi (GenAI) \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong quy tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung, gi\u00fap ti\u1ebft ki\u1ec7m trung b\u00ecnh kho\u1ea3ng 3 gi\u1edd cho m\u1ed7i s\u1ea3n ph\u1ea9m. Theo th\u1ed1ng k\u00ea, 84% ng\u01b0\u1eddi d\u00f9ng AI cho bi\u1ebft hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, 82% s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung h\u01a1n \u0111\u00e1ng k\u1ec3 v\u00e0 56% nh\u1eadn th\u1ea5y hi\u1ec7u qu\u1ea3 n\u1ed9i dung t\u0103ng l\u00ean. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ChatGPT hay Google Gemini h\u1ed7 tr\u1ee3 t\u1eeb vi\u1ec7c g\u1ee3i \u00fd \u00fd t\u01b0\u1edfng, x\u00e2y d\u1ef1ng d\u00e0n b\u00e0i \u0111\u1ebfn ho\u00e0n thi\u1ec7n n\u1ed9i dung ho\u00e0n ch\u1ec9nh.<\/p>\n\n\n\n

<\/a>AI trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing<\/strong><\/h4>\n\n\n\n

Marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 h\u00ecnh th\u1ee9c qu\u00e1 xa l\u1ea1. Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 AI \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Theo b\u00e1o c\u00e1o The State of AI at Work 2023<\/a>, 30% nh\u00e2n vi\u00ean \u0111\u00e3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 62% mong mu\u1ed1n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y. V\u1edbi AI, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng, d\u1ef1 \u0111o\u00e1n h\u00e0nh vi v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

<\/a>#2. Video ng\u1eafn (TikTok, Reels, Youtube Short,…)<\/strong><\/h3>\n\n\n\n

Video ng\u1eafn \u0111ang tr\u1edf th\u00e0nh “v\u0169 kh\u00ed” m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c Marketing hi\u1ec7n \u0111\u1ea1i. \u0110\u00e2y l\u00e0 nh\u1eefng video c\u00f3 \u0111\u1ed9 d\u00e0i ng\u1eafn g\u1ecdn, th\u01b0\u1eddng d\u01b0\u1edbi 60 gi\u00e2y, xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0 TikTok, Instagram Reels v\u00e0 YouTube Shorts. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y n\u1eb1m \u1edf kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi xem nhanh ch\u00f3ng nh\u1edd n\u1ed9i dung tr\u1ef1c quan, s\u00e1ng t\u1ea1o v\u00e0 d\u1ec5 chia s\u1ebb.<\/p>\n\n\n\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c gi\u1ea3i tr\u00ed, video ng\u1eafn c\u00f2n t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Theo th\u1ed1ng k\u00ea<\/a>, h\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 mua h\u00e0ng sau khi xem qu\u1ea3ng c\u00e1o tr\u00ean TikTok ho\u1eb7c Reels. H\u00ecnh th\u1ee9c n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp s\u1ed1ng nhanh, khi ng\u01b0\u1eddi xem th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn v\u00e0 tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, video ng\u1eafn kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n\n\n\n

<\/a>#3. Marketing UGC – N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra<\/strong><\/h3>\n\n\n\n

User-Generated Content (UGC) l\u00e0 h\u00ecnh th\u1ee9c Marketing s\u1eed d\u1ee5ng n\u1ed9i dung do ch\u00ednh ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra v\u00e0 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh, video, \u0111\u00e1nh gi\u00e1 ho\u1eb7c b\u00e0i \u0111\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, UGC kh\u00f4ng ph\u1ea3i do doanh nghi\u1ec7p t\u00e0i tr\u1ee3 hay h\u1ee3p t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng, m\u00e0 gi\u1ed1ng nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c “truy\u1ec1n mi\u1ec7ng” k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

H\u00ecnh th\u1ee9c Marketing n\u00e0y mang \u0111\u1ebfn c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c, g\u1ea7n g\u0169i, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Theo Gartner<\/a>, h\u01a1n 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng UGC c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, s\u1ef1 tin c\u1eady v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh ti\u1ebft ki\u1ec7m chi ph\u00ed,UGC c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh t\u1ef1 nhi\u00ean c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng l\u00fd t\u01b0\u1edfng cho nh\u1eefng ai mu\u1ed1n t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

<\/a>#4. N\u1ed9i dung ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

X\u00e2y d\u1ef1ng n\u1ed9i dung th\u1ec3 hi\u1ec7n r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Theo Consumer Goods Technology, 82%<\/a> ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi quan \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. H\u01a1n h\u1ebft, c\u00f3 \u0111\u1ebfn 75%<\/a> ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ng\u1eebng \u1ee7ng h\u1ed9 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00ec m\u00e2u thu\u1eabn v\u1ec1 gi\u00e1 tr\u1ecb.<\/p>\n\n\n

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\"cac-hinh-thuc-marketing-pho-bien-nam-2025\"
C\u00e1c h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn n\u0103m 2026<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\u0110\u1ec3 k\u00e9o d\u00e0i s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb v\u00e0 l\u1eadp tr\u01b0\u1eddng c\u1ee7a m\u00ecnh trong c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Th\u1ed1ng k\u00ea cho th\u1ea5y 45% Marketers d\u1ef1 ki\u1ebfn t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng n\u1ed9i dung th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

N\u1ebfu \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm \u00fd t\u01b0\u1edfng n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 HubSpot\u2019s Blog Ideas Generator. Ch\u1ec9 c\u1ea7n nh\u1eadp th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, c\u00f4ng c\u1ee5 s\u1ebd g\u1ee3i \u00fd c\u00e1c ti\u00eau \u0111\u1ec1, th\u1eadm ch\u00ed l\u00e0 ph\u00e1c th\u1ea3o b\u00e0i vi\u1ebft ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

<\/a>#5. Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean (Native Advertising)<\/strong><\/h3>\n\n\n\n

Native Advertising hay qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh trong n\u0103m 2024. Theo th\u1ed1ng k\u00ea<\/a>, 36% Marketers s\u1ebd t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh th\u1ee9c n\u00e0y, 56% duy tr\u00ec m\u1ee9c chi ti\u00eau hi\u1ec7n t\u1ea1i v\u00e0 ch\u1ec9 9% gi\u1ea3m ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng g\u00e2y gi\u00e1n \u0111o\u1ea1n, Native Advertising \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u201cho\u00e0 tan\u201d v\u00e0o n\u1ed9i dung c\u1ee7a n\u1ec1n t\u1ea3ng. Nh\u1edd \u0111\u00f3, vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi s\u1ebd kh\u00f4ng t\u1ea1o c\u1ea3m gi\u00e1c \u201cb\u1ecb qu\u1ea3ng c\u00e1o\u201d.<\/p>\n\n\n\n

\u0110i\u1ec3m m\u1ea1nh c\u1ee7a Native Advertising l\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd: ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y nhi\u1ec1u h\u01a1n 50% so v\u1edbi qu\u1ea3ng c\u00e1o banner th\u00f4ng th\u01b0\u1eddng. V\u00ed d\u1ee5, Instagram l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 th\u1ef1c hi\u1ec7n Native Advertising th\u00f4ng qua t\u00ednh n\u0103ng Stories ho\u1eb7c Shop. C\u00e1c b\u00e0i \u0111\u0103ng \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch tinh t\u1ebf t\u01b0\u01a1ng t\u1ef1 nh\u01b0 n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng, nh\u01b0ng v\u1eabn truy\u1ec1n t\u1ea3i hi\u1ec7u qu\u1ea3 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/a>#6. C\u00f4ng ngh\u1ec7 VR v\u00e0 AR tr\u1edf l\u1ea1i<\/strong><\/h3>\n\n\n\n

C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u h\u1ed3i sinh. V\u00e0o n\u0103m 2021, 35% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 \u00e1p d\u1ee5ng VR ho\u1eb7c AR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u00e0 g\u1ea7n m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 d\u1ef1 \u0111\u1ecbnh t\u0103ng ng\u00e2n s\u00e1ch v\u00e0o n\u0103m 2022.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1ebfn n\u0103m 2023, 27% nh\u00e0 ti\u1ebfp th\u1ecb quy\u1ebft \u0111\u1ecbnh ng\u1eebng s\u1eed d\u1ee5ng VR v\u00e0 AR ho\u00e0n to\u00e0n. D\u1eabu v\u1eady, n\u0103m 2024, h\u00ecnh th\u1ee9c n\u00e0y \u0111\u00e3 c\u00f3 s\u1ef1 ti\u1ebfn tri\u1ec3n t\u00edch c\u1ef1c: ch\u1ec9 13% gi\u1ea3m \u0111\u1ea7u t\u01b0, trong khi 84% v\u1eabn duy tr\u00ec ho\u1eb7c t\u0103ng ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c \u00e1p d\u1ee5ng VR v\u00e0 AR b\u1ecb tr\u00ec tr\u1ec7 do chi ph\u00ed thi\u1ebft b\u1ecb cao v\u00e0 thi\u1ebft k\u1ebf c\u1ed3ng k\u1ec1nh c\u1ee7a k\u00ednh VR. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a k\u00ednh VR g\u1ecdn nh\u1eb9 h\u01a1n v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng AR ng\u00e0y c\u00e0ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, xu h\u01b0\u1edbng n\u00e0y \u0111ang d\u1ea7n quay tr\u1edf l\u1ea1i v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n trong th\u1eddi gian t\u1edbi.<\/p>\n\n\n\n

<\/a>#7. Podcast v\u00e0 n\u1ed9i dung \u00e2m thanh<\/strong><\/h3>\n\n\n\n

Podcast v\u00e0 n\u1ed9i dung \u00e2m thanh \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd trong ti\u1ebfp th\u1ecb. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng nghe podcast nh\u01b0 Spotify, Apple Podcasts v\u00e0 Google Podcasts, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam \u0111ang d\u1ea7n quen v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 n\u1ed9i dung \u00e2m thanh m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. Theo kh\u1ea3o s\u00e1t, nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 b\u1eaft \u0111\u1ea7u nghe podcast khi di chuy\u1ec3n, l\u00e0m vi\u1ec7c ho\u1eb7c trong th\u1eddi gian r\u1ea3nh, v\u00ec t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, podcast l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin. Ngo\u00e0i vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p d\u1ec5 d\u00e0ng v\u00e0 t\u1ef1 nhi\u00ean, podcast c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, t\u1eeb \u0111\u00f3 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Theo \u0111\u00f3, n\u1ed9i dung \u00e2m thanh nh\u01b0 b\u00e0i ph\u1ecfng v\u1ea5n, tin t\u1ee9c, ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh chia s\u1ebb ki\u1ebfn th\u1ee9c c\u0169ng l\u00e0 c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi nghe, t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn s\u00e2u r\u1ed9ng h\u01a1n \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi nghe.<\/p>\n\n\n\n

Marketing lu\u00f4n thay \u0111\u1ed5i v\u00e0 th\u00edch nghi theo th\u1eddi gian, nh\u01b0ng c\u00e1c h\u00ecnh th\u1ee9c Marketing hi\u1ec7n nay \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111i\u1ec3m chung: kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb AI, video ng\u1eafn \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c UGC v\u00e0 podcast, m\u1ed7i h\u00ecnh th\u1ee9c Marketing \u0111\u1ec1u mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n

H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n

T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n

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  1. Coursera Staff. (2024, Oct 22). 9 Top Marketing Trends of 2024. <\/em>Coursera.org. https:\/\/www.coursera.org\/articles\/marketing-trends<\/li>\n\n\n\n
  2. Erica Santiago. The Top Marketing Trends of 2024 & How They’ve Changed Since 2023 [Data from 1400+ Global Marketers]. <\/em>Blog.hubspot.com. https:\/\/blog.hubspot.com\/marketing\/marketing-trends<\/li>\n\n\n\n
  3. Michael Keenan. (2024, Mar 7). 21 Types of Marketing to Promote Your Brand (2024). <\/em>Shopify.com. https:\/\/www.shopify.com\/ng\/blog\/types-marketing#1<\/li>\n\n\n\n
  4. Sarah Laoyan. (2024, January 18). 19 types of marketing you should know about. <\/em>Asana.com. https:\/\/asana.com\/resources\/types-of-marketing<\/li>\n<\/ol>\n\n\n\n

    <\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
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    Marketing b\u1eb1ng AI c\u00f3 ti\u1ebft ki\u1ec7m chi ph\u00ed kh\u00f4ng?<\/strong><\/h3>\n
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    Marketing b\u1eb1ng AI c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed d\u00e0i h\u1ea1n v\u00ec kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u c\u00f4ng \u0111o\u1ea1n, nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ea1o n\u1ed9i dung v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch. V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n thu\u00ea nh\u00e2n vi\u00ean ho\u1eb7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1eaft ti\u1ec1n.<\/p>\n\n<\/div>\n<\/div>\n

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    C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng marketing qua AR\/VR cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng?<\/strong><\/h3>\n
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    D\u00f9 AR\/VR th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u1edbn, nh\u01b0ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u1eabn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y th\u00f4ng qua c\u00e1c gi\u1ea3i ph\u00e1p AR\/VR gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, nh\u1eefng n\u1ec1n t\u1ea3ng cho ph\u00e9p t\u1ea1o tr\u1ea3i nghi\u1ec7m \u1ea3o, gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh th\u1ee9c marketing trong c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    T\u1ea5t nhi\u00ean l\u00e0 \u0111\u01b0\u1ee3c! K\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh th\u1ee9c Marketing s\u1ebd gi\u00fap t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh kh\u00e1c nhau. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video ng\u1eafn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, r\u1ed3i k\u1ebft h\u1ee3p v\u1edbi UGC v\u00e0 influencer \u0111\u1ec3 gia t\u0103ng uy t\u00edn v\u00e0 \u0111\u1ed9 ph\u1ee7 s\u00f3ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    T\u1ea1i sao h\u00ecnh th\u1ee9c marketing qua video ng\u1eafn l\u1ea1i ph\u1ed5 bi\u1ebfn?<\/strong><\/h3>\n
    \n\n

    Video ng\u1eafn r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ch\u00fang d\u1ec5 ti\u1ebfp c\u1eadn, th\u00fa v\u1ecb v\u00e0 d\u1ec5 chia s\u1ebb. Ch\u00fang gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1eddi gian ch\u00fa \u00fd ng\u1eafn, nh\u01b0 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    <\/h3>\n","protected":false},"excerpt":{"rendered":"

    Khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p? M\u1eddi b\u1ea1n c\u00f9ng Tino Group kh\u00e1m ph\u00e1 5+ h\u00ecnh th\u1ee9c Marketing ph\u1ed5 bi\u1ebfn qua b\u00e0i vi\u1ebft […]<\/p>\n","protected":false},"author":24,"featured_media":9552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-112015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/112015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=112015"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/112015\/revisions"}],"predecessor-version":[{"id":114140,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/112015\/revisions\/114140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9552"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=112015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=112015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=112015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}