{"id":112042,"date":"2025-01-02T11:08:00","date_gmt":"2025-01-02T04:08:00","guid":{"rendered":"https:\/\/tino.org\/?p=9555"},"modified":"2025-06-10T15:26:08","modified_gmt":"2025-06-10T08:26:08","slug":"chien-luoc-marketing-cua-bitis","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/chien-luoc-marketing-cua-bitis\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti\u2019s: C\u00e1ch k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n

T\u1eeb chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d g\u00e2y b\u00e3o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i <\/a>\u0111\u1ebfn nh\u1eefng b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y t\u00e1o b\u1ea1o, Biti\u2019s \u0111\u00e3 ch\u1ee9ng minh s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba bi\u1ebft t\u1eadn d\u1ee5ng Marketing<\/a> hi\u1ec7u qu\u1ea3. V\u1eady chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti\u2019s c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? M\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u ngay qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/strong><\/p>\n\n\n\n

<\/a>Biti\u2019s – c\u00e2u chuy\u1ec7n v\u1ec1 \u201cb\u01b0\u1edbc ch\u00e2n kh\u00f4ng m\u1ecfi\u201d<\/strong><\/h2>\n\n\n\n

Biti\u2019s c\u00f3 t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0 C\u00f4ng ty s\u1ea3n xu\u1ea5t ti\u00eau d\u00f9ng B\u00ecnh Ti\u00ean. \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y d\u00e9p uy t\u00edn v\u00e0 l\u00e2u \u0111\u1eddi t\u1ea1i Vi\u1ec7t Nam. Th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1982 t\u1ea1i qu\u1eadn 6, th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, Biti\u2019s kh\u1edfi \u0111\u1ea7u t\u1eeb hai t\u1ed5 h\u1ee3p t\u00e1c nh\u1ecf mang t\u00ean B\u00ecnh Ti\u00ean v\u00e0 V\u1ea1n Th\u00e0nh ch\u1ec9 v\u1edbi 20 c\u00f4ng nh\u00e2n. Qua h\u01a1n 40 n\u0103m ph\u00e1t tri\u1ec3n, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty t\u01b0 nh\u00e2n h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh gi\u00e0y d\u00e9p t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n

\n
\"gioi-thieu-doi-net-ve-bitis\"
Gi\u1edbi thi\u1ec7u \u0111\u00f4i n\u00e9t v\u1ec1 Biti’s<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Hi\u1ec7n nay, Biti\u2019s s\u1edf h\u1eefu 2 c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t, 7 chi nh\u00e1nh, 2 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, 2 trung t\u00e2m kinh doanh, 156 c\u1eeda h\u00e0ng ti\u1ebfp th\u1ecb v\u00e0 h\u01a1n 1.500 \u0111\u1ea1i l\u00fd tr\u1ea3i d\u00e0i tr\u00ean c\u1ea3 n\u01b0\u1edbc. Kh\u00f4ng ch\u1ec9 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, Biti\u2019s c\u00f2n v\u01b0\u01a1n ra th\u1ebf gi\u1edbi, xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m \u0111\u1ebfn 40 qu\u1ed1c gia, bao g\u1ed3m c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 Nga, Ukraina, UAE v\u00e0 Bahrain.<\/p>\n\n\n\n

V\u1edbi tri\u1ebft l\u00fd \u201cS\u00e1ng t\u1ea1o v\u00ec s\u1ee9 m\u1ec7nh t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ty\u201d, Biti\u2019s lu\u00f4n \u0111\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi l\u00ean h\u00e0ng \u0111\u1ea7u. T\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111i nh\u1ecf b\u00e9 trong giai \u0111o\u1ea1n kinh t\u1ebf bao c\u1ea5p, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean t\u00ean tu\u1ed5i v\u1eefng ch\u1eafc, c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn tr\u00ean to\u00e0n c\u1ea7u. B\u00ean c\u1ea1nh s\u1ea3n xu\u1ea5t gi\u00e0y d\u00e9p, Biti\u2019s c\u0169ng \u0111ang h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n nh\u01b0 kh\u00e1ch s\u1ea1n, resort v\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, h\u1ee9a h\u1eb9n ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh c\u1ee7a Biti\u2019s l\u00e0 nh\u00ecn th\u1ea5y s\u1ef1 n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng ngh\u1ec9, \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc, tr\u1edf th\u00e0nh ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ebf gi\u1edbi. \u0110\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti’s ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3i h\u1ecdc h\u1ecfi. <\/p>\n\n\n\n

<\/a>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti’s<\/strong><\/h2>\n\n\n\n

L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y d\u00e9p l\u00e2u \u0111\u1eddi t\u1ea1i Vi\u1ec7t Nam, Biti\u2019s \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m \u0111\u1ec3 ph\u1ee5c v\u1ee5 \u0111a d\u1ea1ng nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u201cng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t,\u201d Biti\u2019s t\u1eadp trung ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, thi\u1ebft k\u1ebf phong ph\u00fa, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. Nh\u1edd \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti’s tr\u1edf n\u00ean \u0111a d\u1ea1ng h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u00e2n kh\u00fac ch\u00ednh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n

<\/a>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo \u0111\u1ed9 tu\u1ed5i<\/strong><\/h3>\n\n\n\n

<\/a>1. D\u01b0\u1edbi 7 tu\u1ed5i<\/strong><\/h4>\n\n\n\n

\u1ede \u0111\u1ed9 tu\u1ed5i n\u00e0y, \u0111\u1ed1i t\u01b0\u1ee3ng mua h\u00e0ng ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c b\u1eadc ph\u1ee5 huynh. H\u1ecd \u01b0u ti\u00ean ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e0y d\u00e9p c\u00f3 thi\u1ebft k\u1ebf d\u1ec5 th\u01b0\u01a1ng, \u0111\u1ed9 m\u1ec1m d\u1ebbo cao, an to\u00e0n cho tr\u1ebb nh\u1ecf v\u00e0 mang l\u1ea1i c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng. D\u00f9 ng\u00e2n s\u00e1ch kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u, ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p nhu c\u1ea7u c\u1ee7a tr\u1ebb.<\/p>\n\n\n\n

<\/a>2. Thanh ni\u00ean<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng n\u0103ng \u0111\u1ed9ng, y\u00eau th\u00edch s\u1ef1 m\u1edbi l\u1ea1 v\u00e0 s\u00e1ng t\u1ea1o trong thi\u1ebft k\u1ebf. Thanh ni\u00ean b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng m\u1eabu gi\u00e0y d\u00e9p theo xu h\u01b0\u1edbng, ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch c\u00e1 nh\u00e2n ho\u1eb7c gi\u00fap h\u1ecd kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n s\u1eafc ri\u00eang. S\u1ea3n ph\u1ea9m \u1edf ph\u00e2n kh\u00fac n\u00e0y c\u1ea7n mang \u0111\u1ebfn c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i, tr\u1ebb trung v\u00e0 th\u1eddi th\u01b0\u1ee3ng.<\/p>\n\n\n\n

<\/a>3. Trung ni\u00ean<\/strong><\/h4>\n\n\n\n

\u0110\u1ed1i t\u01b0\u1ee3ng trung ni\u00ean th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, m\u00e0u s\u1eafc thanh l\u1ecbch nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n tinh t\u1ebf. H\u1ecd \u01b0u ti\u00ean s\u1ef1 tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m mang phong c\u00e1ch l\u1ecbch s\u1ef1 v\u00e0 trang nh\u00e3. Gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a nh\u00f3m n\u00e0y.<\/p>\n\n\n\n

<\/a>4. Ng\u01b0\u1eddi l\u1edbn tu\u1ed5i<\/strong><\/h4>\n\n\n\n

Kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe, mang l\u1ea1i s\u1ef1 tho\u1ea3i m\u00e1i t\u1ed1i \u0111a. Thi\u1ebft k\u1ebf c\u1ee7a gi\u00e0y d\u00e9p d\u00e0nh cho nh\u00f3m n\u00e0y th\u01b0\u1eddng c\u00f3 m\u00e0u s\u1eafc tr\u1ea7m v\u00e0 ki\u1ec3u d\u00e1ng \u0111\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng. \u0110\u1eb7c bi\u1ec7t, h\u1ecd \u0111\u00e1nh gi\u00e1 cao nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 b\u1ec1n v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111au ch\u00e2n ho\u1eb7c kh\u00f3 di chuy\u1ec3n.<\/p>\n\n\n\n

<\/a>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi<\/strong><\/h3>\n\n\n\n

<\/a>1. Mua do nhu c\u1ea7u c\u00e1 nh\u00e2n<\/strong><\/h4>\n\n\n\n

Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y t\u1eadp trung v\u00e0o ki\u1ec3u d\u00e1ng, m\u00e0u s\u1eafc v\u00e0 phong c\u00e1ch c\u1ee7a s\u1ea3n ph\u1ea9m. H\u1ecd l\u1ef1a ch\u1ecdn gi\u00e0y d\u00e9p kh\u00f4ng ch\u1ec9 \u0111\u1ec3 s\u1eed d\u1ee5ng m\u00e0 c\u00f2n \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh v\u00e0 l\u00e0m n\u1ed5i b\u1eadt phong c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n\n\n

\n
\"phan-khuc-thi-truong-tu-chien-luoc-marketing-cua-bitis\"
Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti’s<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>2. Mua cho nhu c\u1ea7u gia \u0111\u00ecnh<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ec7n d\u1ee5ng, thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 gia \u0111\u00ecnh. S\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 t\u00ednh \u0111a d\u1ee5ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u khi mua s\u1eafm. C\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ed3ng b\u1ed9 v\u1ec1 m\u00e0u s\u1eafc v\u00e0 ki\u1ec3u d\u00e1ng.<\/p>\n\n\n\n

<\/a>3. Mua cho nhu c\u1ea7u c\u00f4ng vi\u1ec7c<\/strong><\/h4>\n\n\n\n

T\u1ec7p kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u gi\u00e0y d\u00e9p ph\u1ea3i c\u00f3 t\u00ednh n\u0103ng chuy\u00ean bi\u1ec7t, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e0y leo n\u00fai, ch\u1ea1y b\u1ed9 ho\u1eb7c l\u00e0m vi\u1ec7c ngo\u00e0i tr\u1eddi. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 ch\u1eafc ch\u1eafn, \u0111\u1ed9 b\u1ec1n cao v\u00e0 mang l\u1ea1i c\u1ea3m gi\u00e1c an to\u00e0n khi s\u1eed d\u1ee5ng trong c\u00e1c \u0111i\u1ec1u ki\u1ec7n kh\u1eafc nghi\u1ec7t.<\/p>\n\n\n\n

<\/a>Kh\u00e1m ph\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti\u2019s<\/strong><\/h2>\n\n\n\n

<\/a>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti\u2019s d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh AIDA<\/strong><\/h3>\n\n\n\n

M\u00f4 h\u00ecnh AIDA<\/a> (Attention, Interest, Desire, Action<\/strong>) \u0111\u01b0\u1ee3c Biti\u2019s \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3, g\u00f3p ph\u1ea7n n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft c\u00e1c b\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti\u2019s \u0111\u01b0\u1ee3c tri\u1ec3n khai. <\/p>\n\n\n\n

<\/a>1. Attention (S\u1ef1 ch\u00fa \u00fd)<\/strong><\/h4>\n\n\n\n

\u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, Biti\u2019s \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng video lan t\u1ecfa m\u1ea1nh m\u1ebd. \u0110i\u1ec3n h\u00ecnh l\u00e0 MV “L\u1ea1c tr\u00f4i” c\u1ee7a S\u01a1n T\u00f9ng MTP v\u00e0 “\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1” c\u1ee7a Soobin Ho\u00e0ng S\u01a1n, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m Biti\u2019s Hunter. Nh\u1eefng MV n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn di\u1ec7n r\u1ed9ng r\u00e3i h\u01a1n. H\u00ecnh \u1ea3nh gi\u00e0y sneaker trong c\u00e1c s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt \u0111\u00e3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong l\u00f2ng kh\u00e1n gi\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n

<\/a>2. Interest (S\u1ef1 quan t\u00e2m)<\/strong><\/h4>\n\n\n\n

Sau khi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, Biti\u2019s ti\u1ebfp t\u1ee5c k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3, k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c KOLs v\u00e0 influencers n\u1ed5i ti\u1ebfng nh\u01b0 Duy Kh\u00e1nh v\u00e0 Ch\u00e2u \u0110\u0103ng Khoa. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Biti\u2019s ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi gi\u1edbi tr\u1ebb m\u00e0 c\u00f2n t\u1ea1o n\u00ean xu h\u01b0\u1edbng m\u1edbi trong vi\u1ec7c s\u1eed d\u1ee5ng gi\u00e0y sneaker, gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/a>3. Desire (S\u1ef1 mong mu\u1ed1n)<\/strong><\/h4>\n\n\n\n

\u0110\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 mong mu\u1ed1n mua s\u1eafm, Biti\u2019s tri\u1ec3n khai c\u00e1c b\u00e0i vi\u1ebft PR tr\u00ean nh\u1eefng trang b\u00e1o uy t\u00edn nh\u01b0 K\u00eanh 14, nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c. Th\u00f4ng \u0111i\u1ec7p nh\u01b0 \u201cNg\u01b0\u1eddi Vi\u1ec7t ng\u00e0y c\u00e0ng \u00edt \u0111i gi\u00e0y Vi\u1ec7t\u201d \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 th\u00fac \u0111\u1ea9y \u00fd th\u1ee9c \u1ee7ng h\u1ed9 h\u00e0ng Vi\u1ec7t Nam trong l\u00f2ng kh\u00e1ch h\u00e0ng. C\u00e1c b\u00e0i vi\u1ebft n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0m n\u1ed5i b\u1eadt t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m Biti\u2019s.<\/p>\n\n\n\n

<\/a>4. Action (H\u00e0nh \u0111\u1ed9ng)<\/strong><\/h4>\n\n\n\n

Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb s\u1ef1 quan t\u00e2m v\u00e0 mong mu\u1ed1n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng, Biti\u2019s \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn trong c\u00e1c d\u1ecbp l\u1ec5 l\u1edbn nh\u01b0 30-4, 2-9 v\u00e0 ng\u00e0y t\u1ef1u tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u b\u1eaft k\u1ecbp xu h\u01b0\u1edbng mua s\u1eafm online khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i gi\u1edd v\u00e0ng. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng th\u00f3i quen ti\u00eau d\u00f9ng m\u1edbi cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"chien-luoc-marketing-cua-bitis\"
Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti’s<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti\u2019s d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh 4P<\/strong><\/h3>\n\n\n\n

Biti\u2019s kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y d\u00e9p uy t\u00edn trong n\u01b0\u1edbc m\u00e0 c\u00f2n v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf t\u1ea1i h\u01a1n 40 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u1edbi h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 nhi\u1ec1u th\u00e0nh t\u1ef1u \u0111\u00e1ng t\u1ef1 h\u00e0o, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Biti’s theo m\u00f4 h\u00ecnh 4P \u0111\u00e3 g\u00f3p ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

<\/a>1. S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h4>\n\n\n\n

Biti\u2019s t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi ti\u00eau ch\u00ed th\u1eddi trang, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c:<\/p>\n\n\n\n

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