{"id":16028,"date":"2020-10-22T15:37:39","date_gmt":"2020-10-22T08:37:39","guid":{"rendered":"https:\/\/blog.tinohost.com\/?p=7233"},"modified":"2020-10-22T15:37:39","modified_gmt":"2020-10-22T08:37:39","slug":"schema-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/schema-la-gi\/","title":{"rendered":"Schema l\u00e0 g\u00ec? Top 5 plugin Schema WordPress t\u1ed1t nh\u1ea5t"},"content":{"rendered":"

Schema l\u00e0 g\u00ec?<\/b>\u00a0<\/span><\/h2>\nNh\u1eefng t\u00ean g\u1ecdi ph\u1ed5 bi\u1ebfn kh\u00e1c c\u1ee7a Schema l\u00e0 Schema.org, Schema Markup \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o SQL Server t\u1eeb phi\u00ean b\u1ea3n 2005.\u00a0<\/span>\n“Schema l\u00e0 m\u1ed9t t\u1eeb v\u1ef1ng ng\u1eef ngh\u0129a c\u1ee7a c\u00e1c tag (ho\u1eb7c microdata). B\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o HTML c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ecdc v\u00e0 th\u1ec3 hi\u1ec7n trang c\u1ee7a b\u1ea1n trong SERPs.”<\/em> (Theo Moz)<\/span>\n

\"schema-la-gi\"<\/b><\/h2>\n\u0110\u00e2y l\u00e0 m\u1ed9t \u0111o\u1ea1n code HTML<\/a> ng\u1eafn ho\u1eb7c code khai b\u00e1o JavaScript \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (structured data). M\u1ee5c \u0111\u00edch ch\u00ednh khi g\u1eafn Schema v\u00e0o website l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng nh\u1eadn ra, ph\u00e2n lo\u1ea1i v\u00e0 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, ch\u00ednh x\u00e1c. Nh\u1edd \u0111\u00f3, th\u1ee9 h\u1ea1ng website s\u1ebd t\u0103ng l\u00ean tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\u00a0<\/span>\nHi\u1ec3u \u0111\u01a1n gi\u1ea3n, Schema l\u00e0 m\u1ed9t lo\u1ea1i ng\u00f4n ng\u1eef d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 nhanh ch\u00f3ng nh\u1eadn bi\u1ebft v\u00e0 ph\u00e2n lo\u1ea1i website d\u1ec5 d\u00e0ng.<\/span>\nSchema l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a Google, Bing, Yandex v\u00e0 Yahoo – 4 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u1ed5i ti\u1ebfng hi\u1ec7n nay.\u00a0<\/span>\n

C\u00f4ng d\u1ee5ng c\u1ee7a Schema<\/b><\/h2>\n

\u0110\u1ed1i v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/b><\/h3>\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 website c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt, thu h\u00fat “s\u1ef1 ch\u00fa \u00fd” c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1eefa h\u01a1n 1.94 t\u1ef7 website hi\u1ec7n t\u1ea1i?\u00a0<\/span>\nC\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i l\u00e0 con ng\u01b0\u1eddi. Do \u0111\u00f3, c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp mu\u1ed1n t\u00ecm ki\u1ebfm g\u00ec \u0111\u1ec3 kh\u00f3 th\u1ec3 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 li\u00ean quan.\u00a0<\/span>\n

\"schema-la-gi\"<\/b><\/h2>\n\u0110\u1ec3 “ph\u00e1t t\u00edn hi\u1ec7u” cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi n\u00eau r\u00f5 th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 website c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n s\u1eafp x\u1ebfp nh\u1eefng th\u00f4ng tin n\u00e0y theo c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u. Schema s\u1ebd gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ec1, th\u1ec3 lo\u1ea1i c\u1ee7a n\u1ed9i dung website.\u00a0<\/span>\n

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/b><\/h3>\nSchema s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm.\u00a0 K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u0103ng s\u1ebd k\u00e9o theo l\u01b0\u1ee3ng truy c\u1eadp website c\u0169ng t\u0103ng theo.\u00a0<\/span>\n

C\u00e1c lo\u1ea1i Schema th\u00f4ng d\u1ee5ng<\/b><\/h2>\n\u0110\u1ec3 h\u1ed7 tr\u1ee3 website, c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i schema. Nh\u1eefng lo\u1ea1i Schema \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t l\u00e0:\u00a0<\/span>\n

T\u1ed5 ch\u1ee9c (Organization)<\/b><\/h3>\nSchema n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u1ed5 ch\u1ee9c \u0111ang s\u1edf h\u1eefu website. V\u00ed d\u1ee5 nh\u01b0 t\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, URL Website\u2026<\/span>\n

S\u1ef1 ki\u1ec7n (Event)<\/b><\/h3>\nSchema n\u00e0y hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin quan tr\u1ecdng c\u1ee7a s\u1ef1 ki\u1ec7n. V\u00ed d\u1ee5 nh\u01b0 t\u00ean s\u1ef1 ki\u1ec7n, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m\u2026<\/span>\n

S\u1ea3n ph\u1ea9m (Product)<\/b><\/h3>\nSchema n\u00e0y hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 nh\u01b0 t\u00ean s\u1ea3n ph\u1ea9m, gi\u00e1 ti\u1ec1n, x\u1ebfp h\u1ea1ng\u2026<\/span>\n

\u0110\u00e1nh gi\u00e1 (Review)<\/b><\/h3>\nSchema n\u00e0y hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, x\u1ebfp h\u1ea1ng cho m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea5t k\u1ef3. C\u00e1c trang blog marketing ho\u1eb7c affiliate th\u01b0\u1eddng s\u1eed d\u1ee5ng Schema n\u00e0y.\u00a0<\/span>\n

C\u00f4ng th\u1ee9c (Recipes)<\/b><\/h3>\nSchema n\u00e0y hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin quan tr\u1ecdng c\u1ee7a m\u1ed9t b\u00e0i blog \u1ea9m th\u1ef1c. V\u00ed d\u1ee5 nh\u01b0 t\u00ean m\u00f3n \u0103n, th\u1eddi gian ho\u00e0n th\u00e0nh, l\u01b0\u1ee3ng calories, \u0111\u00e1nh gi\u00e1\u2026<\/span>\n

H\u01b0\u1edbng d\u1eabn ki\u1ec3m tra Schema Markup\u00a0<\/b><\/h2>\nM\u1ee5c \u0111\u00edch ki\u1ec3m tra l\u00e0 \u0111\u1ec3 b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:<\/span>\n
    \n \t
  1. Website c\u00f3 t\u00edch h\u1ee3p Schema Markup hay ch\u01b0a?<\/span><\/li>\n \t
  2. D\u1eef li\u1ec7u c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec?<\/span><\/li>\n<\/ol>\n

    \"schema-la-gi\"<\/b><\/h2>\nThao t\u00e1c ki\u1ec3m tra:<\/span>\nB\u01b0\u1edbc 1:<\/b> B\u1ea1n truy c\u1eadp v\u00e0o trang c\u00f4ng c\u1ee5 c\u1ee7a Google v\u00e0 nh\u1eadp link mu\u1ed1n ki\u1ec3m tra v\u00e0o m\u1ee5c <\/span>\u201cT\u00ecm n\u1ea1p URL\u201d<\/b>. B\u1ea1n ch\u1ecdn <\/span>\u201cCh\u1ea1y th\u1eed nghi\u1ec7m\u201d<\/b>.<\/span>\nB\u01b0\u1edbc 2:<\/b> Ch\u1edd \u0111\u1ee3i qu\u00e1 tr\u00ecnh n\u1ea1p v\u00e0 ph\u00e2n t\u00edch ho\u00e0n t\u1ea5t. H\u1ec7 th\u1ed1ng s\u1ebd tr\u1ea3 v\u1ec1 cho b\u1ea1n t\u1ea5t th\u00f4ng tin c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac trong URL c\u1ee7a b\u1ea1n.\u00a0<\/span>\nC\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u1ea3 v\u1ec1 c\u00e0ng nhi\u1ec1u ngh\u0129a l\u00e0 website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac t\u1ed1t v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00e0ng d\u1ec5 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung.<\/span>\nTrong qu\u00e1 tr\u00ecnh ki\u1ec3m tra, b\u1ea1n n\u00ean ch\u00fa \u00fd m\u1ee5c <\/span>\u201cL\u1ed7i\u201d <\/b>v\u00e0 <\/span>\u201cC\u1ea3nh b\u00e1o\u201d <\/b>ph\u00eda b\u00ean ph\u1ea3i. N\u1ebfu xu\u1ea5t hi\u1ec7n c\u1ea3nh b\u00e1o l\u1ed7i, b\u1ea1n n\u00ean ch\u1ee7 \u0111\u1ed9ng v\u00e0o t\u1eebng m\u1ee5c \u0111\u1ec3 t\u00ecm v\u1ea5n \u0111\u1ec1 v\u00e0 x\u1eed l\u00fd.<\/span>\n

    Top 5 plugin Schema WordPress t\u1ed1t nh\u1ea5t<\/b><\/h2>\n

    Slim SEO<\/b><\/h3>\n\u0110\u00e2y l\u00e0 m\u1ed9t plugin SEO \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u01a1n gi\u1ea3n v\u00e0 h\u1ed7 tr\u1ee3 r\u1ea5t t\u1ed1t cho Schema.\u00a0<\/span>\n\u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt:\u00a0<\/span>\n