{"id":16068,"date":"2021-08-06T13:23:00","date_gmt":"2021-08-06T06:23:00","guid":{"rendered":"https:\/\/blog.tinohost.com\/?p=7478"},"modified":"2025-06-11T16:09:45","modified_gmt":"2025-06-11T09:09:45","slug":"seo-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/seo-la-gi\/","title":{"rendered":"SEO l\u00e0 g\u00ec trong marketing? T\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c SEO t\u1eeb A-Z"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>L\u00e0 m\u1ed9t nh\u00e2n vi\u00ean Marketing, SEO l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i bi\u1ebft. Ch\u1ec9 khi th\u1ef1c hi\u1ec7n SEO hi\u1ec7u qu\u1ea3, website c\u1ee7a b\u1ea1n m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh th\u1ee9 h\u1ea1ng tr\u00ean t\u00ecm ki\u1ebfm c\u1ee7a Google, t\u1eeb \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u1eady th\u1ef1c ch\u1ea5t SEO l\u00e0 g\u00ec? \u0110\u1ec3 bi\u1ebft r\u00f5 h\u01a1n v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y, c\u00e1c b\u1ea1n h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"SEO_l\u00e0_g\u00ec?&nbsp;\"><b><strong>SEO l\u00e0 g\u00ec?&nbsp;<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m <\/span><b>&#8220;Search Engine Optimization&#8221;<\/b><span style=\"font-weight: 400;\">, t\u1ea1m d\u1ecbch:<\/span><i><span style=\"font-weight: 400;\"> t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/i><\/p>\n\n\n\n<h3 id=\"Trong_k\u1ef9_thu\u1eadt\"><b><strong>Trong k\u1ef9 thu\u1eadt<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u1eb7c bi\u1ec7t trong <a href=\"https:\/\/tino.vn\/blog\/internet-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Internet Marketing<\/a> nh\u1eb1m \u0111\u01b0a website \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing, Yahoo, Yandex, &#8230;Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, SEO l\u00e0 \u0111\u01b0a t\u1eeb kh\u00f3a &#8220;l\u00ean top Google&#8221;.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Do ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng Google n\u00ean khi nh\u1eafc \u0111\u1ebfn t\u1eeb SEO, ch\u00fang ta \u0111\u1ec1u hi\u1ec3u l\u00e0 th\u1ef1c hi\u1ec7n SEO tr\u00ean Google. V\u00e0 &#8220;top Google&#8221; \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 10 v\u1ecb tr\u00ed t\u1ef1 nhi\u00ean \u0111\u1ea7u ti\u00ean tr\u00ean trang nh\u1ea5t t\u00ecm ki\u1ebfm. K\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean l\u00e0 k\u1ebft qu\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i nh\u1edd qu\u1ea3ng c\u00e1o (ch\u1ee9a \u201cQC\u201d ho\u1eb7c \u201cAds\u201d).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&#8220;L\u00e0m SEO&#8221; l\u00e0 ph\u00f4\u0301i h\u01a1\u0323p ha\u0300ng loa\u0323t ca\u0301c c\u00f4ng vi\u00ea\u0323c \u0111\u1ec3 t\u00f4\u0301i \u01b0u website, tho\u0309a ma\u0303n tra\u0309i nghi\u00ea\u0323m th\u00f4ng tin cu\u0309a ng\u01b0\u01a1\u0300i truy c\u00e2\u0323p.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi &#8220;l\u00e0m SEO&#8221;&nbsp; \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 SEOer.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202455.461.png\" alt=\"SEO-la-gi\" class=\"wp-image-34167\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202455.461.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202455.461-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Trong_kinh_doanh_online\"><b><strong>Trong kinh doanh online<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO l\u00e0 vi\u1ec7c ch\u00fang ta d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111\u1ebfn website c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u00fap website l\u00ean top t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: B\u1ea1n mu\u1ed1n l\u00e0m website. \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf website ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi ng\u01b0\u1eddi quen \u0111\u00e3 t\u1eebng thi\u1ebft k\u1ebf website ho\u1eb7c b\u1ea1n b\u00e8 trong l\u0129nh v\u1ef1c n\u00e0y. M\u1ed9t c\u00e1ch nhanh v\u00e0 ph\u1ed5 bi\u1ebfn h\u01a1n l\u00e0: t\u00ecm ki\u1ebfm tr\u00ean Google search.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ch\u1ec9 c\u1ea7n g\u00f5 t\u1eeb kh\u00f3a l\u00ean thanh t\u00ecm ki\u1ebfm c\u1ee7a Google, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u k\u1ebft qu\u1ea3. B\u00e0i vi\u1ebft c\u1ee7a <a href=\"https:\/\/tino.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog TinoHost<\/a> nh\u01b0 h\u00ecnh \u0111\u01b0\u1ee3c t\u00ednh b\u00e0i vi\u1ebft n\u1eb1m top 1 Google (kh\u00f4ng t\u00ednh 3 k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o \u1edf tr\u00ean).&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>\u1ede g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm:<\/b><span style=\"font-weight: 400;\"> b\u1ea1n s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t, tin c\u1eady v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t. Kh\u00f4ng ch\u1ec9 g\u1ee3i \u00fd nh\u1eefng \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf website, b\u00e0i vi\u1ebft c\u00f2n cung c\u1ea5p nh\u1eefng th\u00f4ng tin xoay quanh v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 chi ph\u00ed, n\u1ed9i dung c\u1ea7n chu\u1ea9n b\u1ecb nh\u01b0 th\u1ebf n\u00e0o, &#8230; B\u00e0i vi\u1ebft s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111ang t\u00ecm hi\u1ec3u.&nbsp;&nbsp;<\/span><\/li><li><b>\u1ede g\u00f3c \u0111\u1ed9 \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf website: <\/b><span style=\"font-weight: 400;\">b\u1ea1n \u0111\u00e3 \u0111\u01b0a website \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh c\u00f4ng. Website c\u00f3 v\u1ecb tr\u00ed t\u00ecm ki\u1ebfm c\u00e0ng cao, kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o c\u00e0ng nhi\u1ec1u. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng s\u1ebd t\u0103ng l\u00ean.<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202526.485.png\" alt=\"SEO-la-gi\" class=\"wp-image-34168\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202526.485.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202526.485-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"C\u00e1c_lo\u1ea1i_h\u00ecnh_SEO_ph\u1ed5_bi\u1ebfn\"><b><strong>C\u00e1c lo\u1ea1i h\u00ecnh SEO ph\u1ed5 bi\u1ebfn<\/strong><\/b><\/h2>\n\n\n\n<h3 id=\"SEO_t\u1ed5ng_th\u1ec3\"><b><strong>SEO t\u1ed5ng th\u1ec3<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u ho\u00e1 to\u00e0n b\u1ed9 website theo ti\u00eau chu\u1ea9n Google c\u00f9ng m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 t\u0103ng uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cho website, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">2 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO t\u1ed5ng th\u1ec3 l\u00e0:&nbsp;<\/span>Onpage SEO v\u00e0 Offpage SEO.<\/p>\n\n\n\n<h4 id=\"Onpage_SEO\"><b><strong>Onpage SEO<\/strong><\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch c\u1ee7a Onpage SEO l\u00e0 t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Onpage SEO s\u1ebd t\u1ed1i \u01b0u h\u00f3a nh\u1eefng g\u00ec hi\u1ec3n th\u1ecb tr\u00ean trang web nh\u01b0 meta, <a href=\"https:\/\/tino.vn\/blog\/dich-vu-viet-content-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a>, heading, h\u00ecnh \u1ea3nh,\u2026 SEOer s\u1ebd nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ki\u1ec3m to\u00e1n k\u1ef9 thu\u1eadt, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, &#8230;<\/span><\/p>\n\n\n\n<h4 id=\"Offpage_SEO\"><b><strong>Offpage SEO<\/strong><\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch c\u1ee7a Offpage SEO l\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft c\u00f3 uy t\u00edn t\u1eeb c\u00e1c trang web kh\u00e1c.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Offpage SEO s\u1ebd t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i website nh\u01b0 link building, c\u00e1c k\u00eanh social media, social media bookmarking, \u2026 SEOER s\u1ebd x\u00e2y d\u1ef1ng sites ho\u1eb7c t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ch\u1ea1y <a href=\"https:\/\/tino.vn\/blog\/backlink-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a>, ch\u1ecdn c\u00e1c trang uy t\u00edn cao \u0111\u1ec3 \u0111\u1eb7t backlinks trong b\u00e0i vi\u1ebft hay footer, &#8230;&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"SEO_t\u1eeb_kh\u00f3a\"><b>SEO t\u1eeb kh\u00f3a<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn v\u00e0 th\u00f4ng d\u1ee5ng nh\u1ea5t.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u1ebfu SEO t\u1ed5ng th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn chi\u1ec1u r\u1ed9ng (to\u00e0n b\u1ed9 website) th\u00ec SEO t\u1eeb kh\u00f3a l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn chi\u1ec1u s\u00e2u (t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng cao nh\u1ea5t tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm nh\u01b0 Google).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u1ec3 SEO t\u1eeb kh\u00f3a t\u1ed1t, t\u1ed5ng th\u1ec3 website c\u0169ng c\u1ea7n t\u1ed1i \u01b0u ho\u00e1 t\u1ed1t c\u00e1c m\u1eb7t onpage, offpage, k\u1ef9 thu\u1eadt.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202726.073.png\" alt=\"SEO-la-gi\" class=\"wp-image-34169\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202726.073.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202726.073-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"SEO_\u1ea3nh\"><b><strong>SEO \u1ea3nh<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u00e1ch SEOer d\u00f9ng k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u01b0a h\u00ecnh \u1ea3nh trong trang web l\u00ean top t\u00ecm ki\u1ebfm c\u1ee7a Google khi c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3 v\u00e0 mu\u1ed1n nh\u1eadn k\u1ebft qu\u1ea3 l\u00e0 h\u00ecnh \u1ea3nh.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEOer s\u1ebd t\u1ed1i \u01b0u ho\u00e1 dung l\u01b0\u1ee3ng file h\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, \u0111\u1eb7t t\u00ean file b\u1eb1ng t\u1eeb kh\u00f3a hay n\u1ed9i dung h\u00ecnh, kh\u00f4ng d\u1ea5u, n\u1ed1i nhau b\u1eb1ng \u201c-\u201d&nbsp; ho\u1eb7c t\u1ed1i \u01b0u caption, alt tag, structured data, open graph, &#8230;<\/span><\/p>\n\n\n\n<h3 id=\"SEO_Clip\"><b><strong>SEO Clip<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEOer c\u00f3 th\u1ec3 SEO nh\u1eefng video, clip c\u00f3 s\u1eb5n tr\u00ean web ho\u1eb7c th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 Youtube \u0111\u1ec3 \u0111\u01b0a trang web c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean tab Video.<\/span><br><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u \u0111\u1ec3 clip l\u00e0 ph\u1ea3i c\u00f3 n\u1ed9i dung thu h\u00fat, h\u1ea5p d\u1eabn.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Tham kh\u1ea3o: <a href=\"https:\/\/tino.vn\/blog\/cach-toi-uu-seo-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1ch t\u1ed1i \u01b0u SEO YouTube hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t<\/a> <\/p><\/blockquote>\n\n\n\n<h3 id=\"SEO_Google_Map_(Local_SEO)\"><b><strong>SEO Google Map (Local SEO)<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m gi\u00fap cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ecba \u0111i\u1ec3m c\u1ea7n t\u00ecm tr\u00ean <a href=\"https:\/\/www.google.com\/maps\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Map<\/a>. H\u00ecnh th\u1ee9c n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c kinh doanh t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEOer c\u1ea7n th\u00eam t\u00ean doanh nghi\u1ec7p, \u0111\u1ecba ch\u1ec9, th\u00f4ng tin li\u00ean h\u1ec7 l\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean website. V\u00ed d\u1ee5 nh\u01b0 s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n Google My Business, \u0111\u0103ng k\u00fd doanh nghi\u1ec7p v\u1edbi Yelp, Yahoo small business, Foursquare, qu\u1ea3ng c\u00e1o website tr\u00ean c\u00e1c danh m\u1ee5c\/website \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n\n\n\n<h3 id=\"SEO_App_Mobile\"><b><strong>SEO App Mobile<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c SEO cho c\u00e1c App xu\u1ea5t hi\u1ec7n tr\u00ean trang t\u00ecm ki\u1ebfm m\u00e0 Google hi\u1ec3n th\u1ecb. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3, nh\u1ea5t l\u00e0 khi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng mobile g\u1ea7n \u0111\u00e2y t\u0103ng l\u00ean v\u01b0\u1ee3t tr\u1ed9i.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO App Mobile kh\u00f4ng ch\u1ec9 thu h\u00fat kha kh\u00e1 ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u00e0 c\u00f2n c\u00f3 t\u00e1c d\u1ee5ng retarget ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten.png\" alt=\"SEO-la-gi\" class=\"wp-image-34173\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"C\u00e1c_tr\u01b0\u1eddng_ph\u00e1i_SEO_ph\u1ed5_bi\u1ebfn\"><b><strong>C\u00e1c tr\u01b0\u1eddng ph\u00e1i SEO ph\u1ed5 bi\u1ebfn<\/strong><\/b><\/h2>\n\n\n\n<h3 id=\"SEO_M\u0169_\u0110en\/Black_Hat_SEO\"><b><strong>SEO M\u0169 \u0110en\/Black Hat SEO<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEOer thu\u1ed9c tr\u01b0\u1eddng ph\u00e1i n\u00e0y s\u1ebd \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt SEO l\u00e1ch lu\u1eadt. V\u00ed d\u1ee5 nh\u01b0:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">D\u00f9ng tool \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp \u1ea3o<\/span><\/li><li><span style=\"font-weight: 400;\">G\u1eafn backlink kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/li><li><span style=\"font-weight: 400;\">Xu\u1ea5t b\u1ea3n nhi\u1ec1u b\u00e0i vi\u1ebft kh\u00f4ng li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u00e1ch SEO r\u00fat ng\u1eafn th\u1eddi gian t\u1eeb kh\u00f3a l\u00ean top, nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u00ed l\u00e0m SEO, nh\u01b0ng kh\u00f4ng mang t\u00ednh b\u1ec1n v\u1eefng!<\/span><b><\/b><\/p>\n\n\n\n<h3 id=\"SEO_M\u0169_Tr\u1eafng\/White_Hat_SEO\"><b><strong>SEO M\u0169 Tr\u1eafng\/White Hat SEO<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEOer thu\u1ed9c tr\u01b0\u1eddng ph\u00e1i n\u00e0y s\u1ebd \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt SEO ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 nh\u01b0:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cung c\u1ea5p n\u1ed9i dung v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Th\u1eddi gian t\u1ea3i trang web nhanh v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng th\u1ebb meta m\u00f4 t\u1ea3, \u0111a d\u1ea1ng t\u1eeb kh\u00f3a<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0m cho trang web c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u00e1ch SEO an to\u00e0n nh\u01b0ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1eeb kh\u00f3a l\u00ean top: 5 \u2013 7 th\u00e1ng.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202707.164.png\" alt=\"SEO-la-gi\" class=\"wp-image-34170\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202707.164.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202707.164-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"SEO_M\u0169_X\u00e1m\/Gray_Hat_SEO\"><b><strong>SEO M\u0169 X\u00e1m\/Gray Hat SEO<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEOer thu\u1ed9c tr\u01b0\u1eddng ph\u00e1i n\u00e0y s\u1ebd &#8220;th\u1ef1c h\u00e0nh c\u00e1c chi\u1ebfn thu\u1eadt, k\u1ef9 thu\u1eadt v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng b\u1edfi c\u00e1c t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n t\u1eeb Google v\u1ec1 c\u00e1ch h\u1ed7 tr\u1ee3 chi\u1ebfn thu\u1eadt ho\u1eb7c \u0111\u1ed1i ngh\u1ecbch v\u1edbi tinh th\u1ea7n, c\u00e1c nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n c\u1ee7a Google.\u201d (chuy\u00ean gia t\u01b0 v\u1ea5n SEO John Andrew)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO m\u0169 x\u00e1m kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1i ni\u1ec7m &#8220;l\u01b0ng l\u1eedng&#8221; gi\u1eefa SEO m\u0169 tr\u1eafng v\u00e0 SEO m\u0169 \u0111en.&nbsp;<\/span><\/p>\n\n\n\n<h2 id=\"\u01afu_&#8211;_nh\u01b0\u1ee3c_\u0111i\u1ec3m_c\u1ee7a_SEO_l\u00e0_g\u00ec?\"><b><strong>\u01afu &#8211; nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO l\u00e0 g\u00ec?<\/strong><\/b><\/h2>\n\n\n\n<h3 id=\"\u01afu_\u0111i\u1ec3m_n\u1ed5i_b\u1eadt&nbsp;\"><b><strong>\u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt&nbsp;<\/strong><\/b><\/h3>\n\n\n\n<h4 id=\"Ti\u1ebft_ki\u1ec7m_chi_ph\u00ed\"><b><strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kh\u00f4ng qu\u00e1 cao nh\u01b0 nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c, chi ph\u00ed l\u00e0m SEO kh\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf. B\u1ea1n s\u1ebd t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u1ebfu d\u00f9ng PPC, chi ph\u00ed b\u1ea1n ph\u1ea3i tr\u1ea3 r\u1ea5t nhi\u1ec1u, trong \u0111\u00f3 g\u1ed3m c\u1ea3 click c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 c\u1ea3 c\u00e1c click \u1ea3o kh\u00f4ng ti\u1ec1m n\u0103ng. Trong khi \u0111\u00f3, chi ph\u00ed cho SEO \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho website t\u1ed1i \u01b0u h\u01a1n, c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu t\u1ed1i \u01b0u t\u1ed1t gi\u00fap website \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c &#8220;gi\u1ea3m gi\u00e1&#8221; khi mu\u1ed1n ch\u1ea1y qu\u1ea3ng c\u00e1o Google (Google Ads).&nbsp;<\/span><\/p>\n\n\n\n<h4 id=\"C\u1ea3i_thi\u1ec7n_tr\u1ea3i_nghi\u1ec7m_ng\u01b0\u1eddi_d\u00f9ng\"><b><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u SEO, SEOer s\u1ebd kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac c\u00e1c trang web, l\u00e0m m\u1edbi n\u1ed9i dung, &#8230; nh\u1eb1m mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202601.233.png\" alt=\"SEO-la-gi\" class=\"wp-image-34171\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202601.233.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202601.233-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm ki\u1ebfm trang web c\u0169ng nh\u01b0 c\u00e1c c\u00e1c th\u00f4ng tin tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n. Nh\u1edd v\u1eady, \u0111\u1ed9 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a website s\u1ebd&nbsp; r\u1ed9ng h\u01a1n v\u00e0 doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng n\u00e0y s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao, t\u0103ng doanh thu b\u00e1n h\u00e0ng qua website.<\/span><\/p>\n\n\n\n<h4 id=\"H\u1ed7_tr\u1ee3_ph\u00e2n_t\u00edch_kh\u00e1ch_h\u00e0ng\"><b>H<strong>\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/strong><\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng.&nbsp;<a href=\"https:\/\/tino.vn\/blog\/cai-dat-google-analytics-cho-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> s\u1ebd ghi nh\u1eadn, ph\u00e2n lo\u1ea1i v\u00e0 th\u1ed1ng k\u00ea:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u1edbi t\u00ednh<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110\u1ed9 tu\u1ed5i<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ng\u00f4n ng\u1eef s\u1eed d\u1ee5ng<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u1ecbch s\u1eed t\u00ecm ki\u1ebfm<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Th\u1eddi gian, c\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng xem trang web c\u1ee7a b\u1ea1n, &#8230;<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">T\u1eeb t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 &#8220;khoanh v\u00f9ng&#8221; \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. K\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p s\u1ebd thu h\u00fat t\u1ed1i \u0111a s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<h4 id=\"Mang_\u0111\u1ebfn_uy_t\u00edn_cho_doanh_nghi\u1ec7p\"><b><strong>Mang \u0111\u1ebfn uy t\u00edn cho doanh nghi\u1ec7p<\/strong><\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. SEO t\u1ed1t, th\u1ee9 h\u1ea1ng cao s\u1ebd mang l\u1ea1i uy t\u00edn cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<h4 id=\"Ph\u00e1t_tri\u1ec3n_th\u01b0\u01a1ng_hi\u1ec7u_24\/7\"><b><strong>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u 24\/7<\/strong><\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gi\u1eefa k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u1ee9 h\u1ea1ng cao v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u1ee9 h\u1ea1ng th\u1ea5p, b\u1ea1n tin t\u01b0\u1edfng v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o h\u01a1n?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gi\u1eefa k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean, b\u1ea1n tin t\u01b0\u1edfng v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o h\u01a1n? T\u1ea5t nhi\u00ean l\u00e0, website \u1edf v\u1ecb tr\u00ed t\u1ef1 nhi\u00ean c\u00e0ng cao c\u00e0ng c\u00f3 \u0111\u1ed9 tin c\u1eady cao h\u01a1n.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n b\u1eaft \u0111\u1ea7u, SEOer th\u01b0\u1eddng ch\u1ecdn t\u1eeb kh\u00f3a gi\u00fap b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng nhanh ch\u00f3ng. Khi website \u0111\u00e3 &#8220;c\u1ee9ng c\u00e1p&#8221; h\u01a1n, SEOer th\u01b0\u1eddng s\u1ebd ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a kh\u00f3, c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ng\u1eafn cao nh\u1eb1m m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng r\u1ed9ng h\u01a1n.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u1ebfu website n\u1eb1m top Google, b\u1ea5t k\u1ec3 ng\u00e0y hay \u0111\u00eam, k\u1ec3 c\u1ea3 ng\u00e0y ngh\u1ec9 l\u1ec5, Ch\u1ee7 nh\u1eadt hay Gi\u00e1ng sinh, &#8230;, kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm t\u1eeb kh\u00f3a v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u00f9ng website c\u1ee7a b\u1ea1n.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202618.935.png\" alt=\"SEO-la-gi\" class=\"wp-image-34172\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202618.935.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/09\/Thiet-ke-khong-ten-2021-09-10T202618.935-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Nh\u01b0\u1ee3c_\u0111i\u1ec3m\"><b><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Th\u1eddi gian \u0111\u1ea7u t\u01b0 l\u00e2u, c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn v\u00e0i th\u00e1ng.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch Marketing hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ebfn h\u00e0nh t\u1ea5n c\u00f4ng b\u1ea1n.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1ef1 bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c c\u1ee7a th\u1ee9 h\u1ea1ng SEO m\u00e0 kh\u00f4ng h\u1ec1 c\u00f3 d\u1ef1 b\u00e1o tr\u01b0\u1edbc.<\/span><\/li><\/ul>\n\n\n\n<h2 id=\"7_b\u01b0\u1edbc_c\u01a1_b\u1ea3n_cho_quy_tr\u00ecnh_SEO_hi\u1ec7u_qu\u1ea3\"><b>7 b\u01b0\u1edb<strong>c c\u01a1 b\u1ea3n cho quy tr\u00ecnh SEO hi\u1ec7u qu\u1ea3<\/strong><\/b><\/h2>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_1:_Nghi\u00ean_c\u1ee9u_keywords\"><b>B\u01b0\u1edbc 1: <strong>Nghi\u00ean c\u1ee9u keywords<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEOer c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u keywords b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed. M\u1ee5c \u0111\u00edch khi nghi\u00ean c\u1ee9u keyword l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec.&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_2:_X\u00e2y_d\u1ef1ng_Content\"><b><strong>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng Content<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean danh s\u00e1ch&nbsp; Keyword m\u00e0 b\u1ea1n \u0111\u00e3 Research tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n tri\u1ec3n khai Content Expert.<\/span><\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_3:_Onpage_SEO\"><b><strong>B\u01b0\u1edbc 3: Onpage SEO<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u c\u00e1c t\u1eeb kh\u00f3a, th\u1ebb heading, meta description , h\u00ecnh \u1ea3nh,..cho c\u00e1c n\u1ed9i dung m\u00e0 b\u1ea1n \u0111\u00e3 tri\u1ec3n khai.&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_4:_Offpage_SEO\"><b><strong>B\u01b0\u1edbc 4: Offpage SEO<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng Backlink t\u1ea1o \u0111\u1ed9 trust v\u00e0 th\u00fac \u0111\u1ea9y cho c\u00e1c URL ch\u1ee7 l\u1ef1c SEO<\/span><\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_5:_Theo_d\u00f5i_k\u1ebft_qu\u1ea3\"><b><strong>B\u01b0\u1edbc 5: Theo d\u00f5i k\u1ebft qu\u1ea3<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc v\u00f4 c\u00f9ng quan tr\u1ecdng. Theo s\u00e1t k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc s\u1ebd gi\u00fap b\u1ea1n k\u1ecbp th\u1eddi \u0111\u01b0a ra nh\u1eefng m\u1ee5c ti\u00eau ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/span><\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_6:_T\u1ed1i_\u01b0u_h\u00f3a_n\u00e2ng_cao\"><b><strong>B\u01b0\u1edbc 6: T\u1ed1i \u01b0u h\u00f3a n\u00e2ng cao<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">B\u1ea1n ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch s\u00e2u h\u01a1n, th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc t\u1ed1i \u01b0u n\u00e2ng cao. Khi \u0111\u00e3 SEO top \u0111\u01b0\u1ee3c r\u1ed3i, vi\u1ec7c gi\u1eef top s\u1ebd \u0111\u01a1n gi\u1ea3n h\u01a1n.&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_7:_CRO_\u2013_T\u1ed1i_\u01b0u_t\u1ef7_l\u1ec7_chuy\u1ec3n_\u0111\u1ed5i\"><b>B<strong>\u01b0\u1edbc 7: CRO \u2013 T\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh thu v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng ng\u1eebng t\u1ed1i \u01b0u CRO s\u1ebd gi\u00fap qu\u00e1 tr\u00ecnh SEO c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00e0nh c\u00f4ng.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u1ebfu ch\u1ec9nh s\u1eeda tr\u00ean b\u00e0i vi\u1ebft, b\u1ea1n n\u00ean th\u01b0\u1eddng xuy\u00ean submit URL l\u00ean <a href=\"https:\/\/tino.vn\/blog\/google-search-console-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a> \u0111\u1ec3 Google bot nhanh ch\u00f3ng crawl l\u1ea1i URL cho b\u1ea1n nh\u00e9!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng th\u00f4ng tin m\u00e0 Tino Group cung c\u1ea5p \u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 SEO. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd l\u00e0 m\u1ed9t ch\u00eca kh\u00f3a quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n bi\u1ebft c\u00e1ch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1edbi website c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p_v\u1ec1_SEO\"><b><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 SEO<\/strong><\/b><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Kh\u00e1c_bi\u1ec7t_gi\u1eefa_SEO_v\u00e0_Adwords_l\u00e0_g\u00ec?\">Kh\u00e1c bi\u1ec7t gi\u1eefa SEO v\u00e0 Adwords l\u00e0 g\u00ec?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\"><li><b>\u0110\u1ed1i t\u01b0\u1ee3ng<\/b>: <span style=\"font-weight: 400;\">SEO \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f2n Google Adwords d\u00e0nh cho c\u00e1c website c\u1ee7a Google v\u00e0 website s\u1eed d\u1ee5ng Google Adsense.&nbsp;<\/span><\/li><li><b>H\u00ecnh th\u1ee9c truy c\u1eadp<\/b>: <span style=\"font-weight: 400;\">N\u1ebfu ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp t\u1eeb SEO, b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed nh\u01b0 Google Adsense.&nbsp;<\/span><\/li><li><b>C\u00e1ch th\u1ee9c \u0111\u1ee9ng top<\/b>: <span style=\"font-weight: 400;\">C\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 k\u1ef9 thu\u1eadt&nbsp; SEO \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed top \u0111\u1ea7u tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. Trong khi \u0111\u00f3, qu\u1ea3ng c\u00e1o Adwords xu\u1ea5t hi\u1ec7n tr\u00ean Google Search, c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed top tu\u1ef3 theo chi ph\u00ed \u0111\u1ea5u gi\u00e1 cho qu\u1ea3ng c\u00e1o \u0111\u00f3.&nbsp;<\/span><\/li><li><b>Th\u1eddi gian \u0111\u1ea1t top<\/b>: <span style=\"font-weight: 400;\">Adword c\u00f3 th\u1ec3 \u0111\u1ea1t top ngay l\u1eadp t\u1ee9c c\u00f2n SEO ph\u1ea3i c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t v\u00e0 truy c\u1eadp \u1ed5n \u0111\u1ecbnh.&nbsp;<\/span><\/li><li><b>M\u1ee9c \u0111\u1ed9 report chi ph\u00ed<\/b>: <span style=\"font-weight: 400;\">Adwords d\u1ec5 t\u00ednh chi ph\u00ed v\u00e0 doanh thu c\u00f2n SEO kh\u00f3 t\u00ednh h\u01a1n v\u00ec nhi\u1ec1u y\u1ebfu t\u1ed1 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c SEO.&nbsp;<\/span><\/li><li><b>T\u1ed1i \u01b0u t\u1eeb kho\u00e1<\/b>: <span style=\"font-weight: 400;\">Adwords c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec1u keyword c\u00f9ng l\u00fac. SEO ch\u1ec9 t\u1eadp trung cho t\u1eebng keyword, sau khi c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t th\u00ec s\u1ebd m\u1edf r\u1ed9ng ra nhi\u1ec1u keyword h\u01a1n.&nbsp;<\/span><\/li><li><b>T\u1ef7 l\u1ec7 click<\/b>: <span style=\"font-weight: 400;\">L\u01b0\u1ee3t click c\u1ee7a kh\u00e1ch h\u00e0ng chi\u1ebfm 35% , c\u00f2n l\u1ea1i l\u00e0 kh\u00e1ch \u1ea3o Adwords. SEO c\u00f3 l\u01b0\u1ee3t click ti\u1ec1m n\u0103ng h\u01a1n v\u1edbi kho\u1ea3ng 65%.&nbsp;<\/span><\/li><li><b>C\u00e1ch th\u1ee9c \u0111\u1ea7u t\u01b0<\/b>: <span style=\"font-weight: 400;\">Adwords \u0111\u1ea7u t\u01b0 ng\u1eafn h\u1ea1n c\u00f2n SEO \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n.&nbsp;<\/span><\/li><li><b>M\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng<\/b>: <span style=\"font-weight: 400;\">Adwords ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn duy nh\u1ea5t URL \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, c\u00e1c URL kh\u00e1c c\u00f9ng domain c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng r\u1ea5t \u00edt. V\u1edbi SEO, khi URL \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u chu\u1ea9n SEO th\u00ec c\u00e1c keyword d\u00e0i v\u00e0 c\u00e1c keyword c\u1ee7a URL kh\u00e1c (c\u00f9ng domain, c\u1ea1nh tranh th\u1ea5p) c\u0169ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y theo.<\/span><\/li><\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"SEO_c\u1ea7n_nh\u1eefng_c\u00f4ng_c\u1ee5_h\u1ed7_tr\u1ee3_n\u00e0o?\">SEO c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 n\u00e0o?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Top 10 c\u00f4ng c\u1ee5 SEO c\u1ea7n c\u00f3:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google webmaster tool l\u00e0 g\u00ec?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tool Moz l\u00e0 g\u00ec?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Keyword Planner&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Screaming Frog<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Tools Asia<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bing Webmaster Tools<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keywordtool.io<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Quake Toolbar<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">GTmetrix<\/span><\/li><\/ol>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"L\u00e0m_th\u1ebf_n\u00e0o_\u0111\u1ec3_khai_th\u00e1c_SEO_hi\u1ec7u_qu\u1ea3?\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c SEO hi\u1ec7u qu\u1ea3?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\" id=\"block-cceda1c8-7704-4193-9bc5-ca8c0c348f87\"><li>\u0110\u1ec1 ra k\u1ebf ho\u1ea1ch kinh doanh<\/li><li>K\u1ebft h\u1ee3p SEO v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Marketing kh\u00e1c<\/li><li>Cung c\u1ea5p gi\u00e1 tr\u1ecb n\u1ed9i dung cho kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"SEOer_n\u00ean_bi\u1ebft_nh\u1eefng_thu\u1eadt_to\u00e1n_n\u00e0o_c\u1ee7a_Google?\">SEOer n\u00ean bi\u1ebft nh\u1eefng thu\u1eadt to\u00e1n n\u00e0o c\u1ee7a Google?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u1ebfu l\u00e0 SEOer, b\u1ea1n n\u00ean c\u1eadp nh\u1eadt c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google. Th\u00f4ng th\u01b0\u1eddng, SEOer s\u1ebd kh\u00f4ng &#8220;b\u1ecf qua&#8221; nh\u1eefng thu\u1eadt to\u00e1n n\u00e0y:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Thu\u1eadt to\u00e1n Panda (g\u1ea5u tr\u00fac)<\/span><\/li><li><span style=\"font-weight: 400;\">Thu\u1eadt To\u00e1n Penguin (chim c\u00e1nh c\u1ee5t)<\/span><\/li><li><span style=\"font-weight: 400;\">Thu\u1eadt to\u00e1n Pirate&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">Thu\u1eadt to\u00e1n Hummingbird (chim ru\u1ed3i)<\/span><\/li><li><span style=\"font-weight: 400;\">Thu\u1eadt to\u00e1n Pigeon (chim b\u1ed3 c\u00e2u)<\/span><\/li><li><span style=\"font-weight: 400;\">Mobile Friendly<\/span><\/li><li><span style=\"font-weight: 400;\">RankBrain<\/span><\/li><li><span style=\"font-weight: 400;\">Thu\u1eadt to\u00e1n Possum<\/span><\/li><li><span style=\"font-weight: 400;\">Thu\u1eadt to\u00e1n Fred<\/span><\/li><\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Kh\u00e1c bi\u1ec7t gi\u1eefa SEO v\u00e0 Adwords l\u00e0 g\u00ec?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<ul><li><b>\u0110\u1ed1i t\u01b0\u1ee3ng<\/b>: SEO \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f2n Google Adwords d\u00e0nh cho c\u00e1c website c\u1ee7a Google v\u00e0 website s\u1eed d\u1ee5ng Google Adsense.&nbsp;<\/li><li><b>H\u00ecnh th\u1ee9c truy c\u1eadp<\/b>: N\u1ebfu ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp t\u1eeb SEO, b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed nh\u01b0 Google Adsense.&nbsp;<\/li><li><b>C\u00e1ch th\u1ee9c \u0111\u1ee9ng top<\/b>: C\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 k\u1ef9 thu\u1eadt&nbsp; SEO \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed top \u0111\u1ea7u tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. Trong khi \u0111\u00f3, qu\u1ea3ng c\u00e1o Adwords xu\u1ea5t hi\u1ec7n tr\u00ean Google Search, c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed top tu\u1ef3 theo chi ph\u00ed \u0111\u1ea5u gi\u00e1 cho qu\u1ea3ng c\u00e1o \u0111\u00f3.&nbsp;<\/li><li><b>Th\u1eddi gian \u0111\u1ea1t top<\/b>: Adword c\u00f3 th\u1ec3 \u0111\u1ea1t top ngay l\u1eadp t\u1ee9c c\u00f2n SEO ph\u1ea3i c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t v\u00e0 truy c\u1eadp \u1ed5n \u0111\u1ecbnh.&nbsp;<\/li><li><b>M\u1ee9c \u0111\u1ed9 report chi ph\u00ed<\/b>: Adwords d\u1ec5 t\u00ednh chi ph\u00ed v\u00e0 doanh thu c\u00f2n SEO kh\u00f3 t\u00ednh h\u01a1n v\u00ec nhi\u1ec1u y\u1ebfu t\u1ed1 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c SEO.&nbsp;<\/li><li><b>T\u1ed1i \u01b0u t\u1eeb kho\u00e1<\/b>: Adwords c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec1u keyword c\u00f9ng l\u00fac. SEO ch\u1ec9 t\u1eadp trung cho t\u1eebng keyword, sau khi c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t th\u00ec s\u1ebd m\u1edf r\u1ed9ng ra nhi\u1ec1u keyword h\u01a1n.&nbsp;<\/li><li><b>T\u1ef7 l\u1ec7 click<\/b>: L\u01b0\u1ee3t click c\u1ee7a kh\u00e1ch h\u00e0ng chi\u1ebfm 35% , c\u00f2n l\u1ea1i l\u00e0 kh\u00e1ch \u1ea3o Adwords. SEO c\u00f3 l\u01b0\u1ee3t click ti\u1ec1m n\u0103ng h\u01a1n v\u1edbi kho\u1ea3ng 65%.&nbsp;<\/li><li><b>C\u00e1ch th\u1ee9c \u0111\u1ea7u t\u01b0<\/b>: Adwords \u0111\u1ea7u t\u01b0 ng\u1eafn h\u1ea1n c\u00f2n SEO \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n.&nbsp;<\/li><li><b>M\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng<\/b>: Adwords ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn duy nh\u1ea5t URL \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, c\u00e1c URL kh\u00e1c c\u00f9ng domain c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng r\u1ea5t \u00edt. V\u1edbi SEO, khi URL \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u chu\u1ea9n SEO th\u00ec c\u00e1c keyword d\u00e0i v\u00e0 c\u00e1c keyword c\u1ee7a URL kh\u00e1c (c\u00f9ng domain, c\u1ea1nh tranh th\u1ea5p) c\u0169ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y theo.<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"SEO c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 n\u00e0o?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Top 10 c\u00f4ng c\u1ee5 SEO c\u1ea7n c\u00f3:<\/p><ol><li>Google Analytics<\/li><li>Google webmaster tool l\u00e0 g\u00ec?<\/li><li>Tool Moz l\u00e0 g\u00ec?<\/li><li>Google Keyword Planner&nbsp;<\/li><li>Screaming Frog<\/li><li>SEO Tools Asia<\/li><li>Bing Webmaster Tools<\/li><li>Keywordtool.io<\/li><li>SEO Quake Toolbar<\/li><li>GTmetrix<\/li><\/ol>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c SEO hi\u1ec7u qu\u1ea3?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<ul><li>\u0110\u1ec1 ra k\u1ebf ho\u1ea1ch kinh doanh<\/li><li>K\u1ebft h\u1ee3p SEO v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Marketing kh\u00e1c<\/li><li>Cung c\u1ea5p gi\u00e1 tr\u1ecb n\u1ed9i dung cho kh\u00e1ch h\u00e0ng<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"SEOer n\u00ean bi\u1ebft nh\u1eefng thu\u1eadt to\u00e1n n\u00e0o c\u1ee7a Google?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>N\u1ebfu l\u00e0 SEOer, b\u1ea1n n\u00ean c\u1eadp nh\u1eadt c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google. Th\u00f4ng th\u01b0\u1eddng, SEOer s\u1ebd kh\u00f4ng \\\"b\u1ecf qua\\\" nh\u1eefng thu\u1eadt to\u00e1n n\u00e0y:<\/p><ul><li>Thu\u1eadt to\u00e1n Panda (g\u1ea5u tr\u00fac)<\/li><li>Thu\u1eadt To\u00e1n Penguin (chim c\u00e1nh c\u1ee5t)<\/li><li>Thu\u1eadt to\u00e1n Pirate&nbsp;<\/li><li>Thu\u1eadt to\u00e1n Hummingbird (chim ru\u1ed3i)<\/li><li>Thu\u1eadt to\u00e1n Pigeon (chim b\u1ed3 c\u00e2u)<\/li><li>Mobile Friendly<\/li><li>RankBrain<\/li><li>Thu\u1eadt to\u00e1n Possum<\/li><li>Thu\u1eadt to\u00e1n Fred<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0 m\u1ed9t nh\u00e2n vi\u00ean Marketing, SEO l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i bi\u1ebft. Ch\u1ec9 khi th\u1ef1c hi\u1ec7n SEO hi\u1ec7u qu\u1ea3, website c\u1ee7a b\u1ea1n m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh th\u1ee9 h\u1ea1ng tr\u00ean t\u00ecm ki\u1ebfm c\u1ee7a Google, t\u1eeb \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp v\u00e0 t\u0103ng [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":34174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5404],"tags":[7389,6181],"class_list":["post-16068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmasters","tag-seo-website","tag-thu-thuat-seo"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/16068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=16068"}],"version-history":[{"count":2,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/16068\/revisions"}],"predecessor-version":[{"id":108529,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/16068\/revisions\/108529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/34174"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=16068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=16068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=16068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}