{"id":2267,"date":"2021-07-29T09:16:40","date_gmt":"2021-07-29T02:16:40","guid":{"rendered":"https:\/\/tino.org\/?p=2267"},"modified":"2025-06-10T15:27:21","modified_gmt":"2025-06-10T08:27:21","slug":"email-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/email-marketing-la-gi\/","title":{"rendered":"Email Marketing l\u00e0 g\u00ec? So s\u00e1nh Email Marketing gi\u1eefa doanh nghi\u1ec7p B2B v\u00e0 B2C"},"content":{"rendered":"\n

Ti\u1ebfp th\u1ecb qua Email l\u00e0 \u201cchi\u1ebfc ch\u00eca kh\u00f3a\u201d gi\u00fap doanh nghi\u1ec7p n\u1ed1i k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea7n th\u00f4ng qua b\u1ea5t k\u1ef3 b\u00ean trung gian n\u00e0o.<\/strong> <\/p>\n\n\n\n

<\/a>Email Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>Kh\u00e1i ni\u1ec7m Email Marketing<\/strong><\/h3>\n\n\n\n

\n Email Marketing l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua email (th\u01b0 \u0111i\u1ec7n t\u1eed).\n<\/p>\n\n\n\n

G\u1eedi th\u01b0 qua email <\/a>l\u00e0 m\u1ed9t d\u1ea1ng c\u1ee7a c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Nh\u1eefng th\u00f4ng \u0111i\u1ec7p, n\u1ed9i dung m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng \u01b0u \u0111\u00e3i m\u1edbi, m\u1eb7t h\u00e0ng m\u1edbi c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. <\/p>\n\n\n\n

\"email-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Email Marketing gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng, t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng,…\n<\/p>\n\n\n\n

<\/a>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng Email Marketing?<\/strong><\/h2>\n\n\n\n

<\/a>Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/h3>\n\n\n\n

\n So v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c, chi ph\u00ed doanh nghi\u1ec7p b\u1ecf ra \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho Email Marketing r\u1ea5t th\u1ea5p. B\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3n nh\u01b0: ph\u00ed b\u01b0u ch\u00ednh, in \u1ea5n, qu\u1ea3ng b\u00e1 th\u00f4ng qua b\u00ean trung gian,… Ngo\u00e0i ra, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 \u0111\u1ec3: t\u1ef1 \u0111\u1ed9ng h\u00f3a g\u1eedi th\u01b0, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 theo d\u00f5i email c\u1ee7a m\u00ecnh.\n<\/p>\n\n\n\n

\n Nh\u1eefng kho\u1ea3n ph\u00ed n\u00e0y th\u01b0\u1eddng r\u1ea5t th\u1ea5p nh\u01b0ng l\u1ea1i mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ef1c k\u1ef3 cao. Trong m\u1ed9t l\u1ea7n, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi h\u00e0ng ngh\u00ecn email c\u00f9ng l\u00fac. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi.\n<\/p>\n\n\n\n

<\/a>T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

Email cho ph\u00e9p hi\u1ec3n th\u1ecb t\u00ean ng\u01b0\u1eddi g\u1eedi trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1edd v\u1eady h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c t\u00ean doanh nghi\u1ec7p<\/a> b\u1ea1n. Vi\u1ec7c ti\u1ebfp x\u00fac l\u00e2u d\u00e0i khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u1eafc s\u00e2u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, m\u1ed7i khi c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng nh\u1edb \u0111\u1ebfn nh\u1eefng c\u00e1i t\u00ean h\u1ecd th\u01b0\u1eddng b\u1eaft g\u1eb7p tr\u00ean email. V\u1eady n\u00ean, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p b\u1ea1n s\u1ebd cao h\u01a1n. <\/p>\n\n\n\n

\"email-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n Th\u00f4ng qua nh\u00e2n kh\u1ea9u h\u1ecdc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 g\u1eedi Email Marketing \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Do \u0111\u00f3, nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi h\u1ecd mu\u1ed1n xem nh\u1ea5t.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, Email Marketing th\u01b0\u1eddng mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. V\u1eady n\u00ean, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c h\u1ecd \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 t\u00f4n tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n. Ngo\u00e0i ra, ti\u1ebfp th\u1ecb qua email c\u00f2n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, nh\u1edd Email Marketing, b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website, m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.\n<\/p>\n\n\n\n

<\/a>T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/strong><\/h3>\n\n\n\n

\n H\u1ea7u nh\u01b0 ng\u01b0\u1eddi d\u00f9ng Internet hi\u1ec7n nay \u0111\u1ec1u s\u1edf h\u1eefu m\u1ed9t t\u00e0i kho\u1ea3n email nh\u1ea5t \u0111\u1ecbnh. Th\u1eadm ch\u00ed nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng am hi\u1ec3u nhi\u1ec1u v\u1ec1 c\u00f4ng ngh\u1ec7 c\u0169ng th\u01b0\u1eddng xuy\u00ean truy c\u1eadp email. L\u00fd do v\u00ec ph\u1ea7n l\u1edbn giao ti\u1ebfp trong c\u00f4ng vi\u1ec7c \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed.\n<\/p>\n\n\n\n

\n Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. Tuy nhi\u00ean, h\u1ea7u h\u1ebft h\u1ecd \u0111\u1ec1u bi\u1ebft c\u00e1ch ki\u1ec3m tra email c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f2n cho r\u1eb1ng l\u00e0m vi\u1ec7c th\u00f4ng qua email s\u1ebd chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. Vi\u1ec7c n\u00e0y \u0111\u00e3 l\u00e0m cho Email Marketing tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ch\u1ee7 \u0111\u1ea1o h\u00e0ng \u0111\u1ea7u.\n<\/p>\n\n\n\n

\"email-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Ph\u00e2n bi\u1ec7t Email Marketing gi\u1eefa doanh nghi\u1ec7p B2B v\u00e0 B2C<\/strong><\/h2>\n\n\n\n

\n Khi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c. V\u1eady b\u1ea1n c\u1ea7n tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Email Marketing c\u1ee7a minh sao cho ph\u00f9 h\u1ee3p v\u1edbi hai \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa vi\u1ec7c ti\u1ebfp th\u1ecb email \u0111\u1ed1i v\u1edbi B2B (Business to Business<\/strong> – Doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p<\/em>) v\u00e0 B2C (Business to Customer<\/strong> – Doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng<\/em>).\n<\/p>\n\n\n\n

<\/a>H\u00e0nh vi mua h\u00e0ng<\/strong><\/h3>\n\n\n\n
\n

Kh\u00e1ch h\u00e0ng B2B <\/strong><\/p>\n\n\n\n

\n M\u1ee5c ti\u00eau mua h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 th\u00fac \u0111\u1ea9y l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0. V\u00ec th\u1ebf, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng s\u1ebd t\u1eadp trung v\u00e0o l\u1ee3i \u00edch, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 do doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p. H\u00e0nh vi mua h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng B2B th\u01b0\u1eddng d\u1ef1a tr\u00ean logic v\u00e0 \u00edt b\u1ecb chi ph\u1ed1i b\u1edfi c\u1ea3m x\u00fac.\n<\/p>\n\n\n\n

\n Do \u0111\u00f3, khi ti\u1ebfp th\u1ecb qua email \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0y, b\u1ea1n c\u1ea7n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Nh\u1ea5t l\u00e0 nh\u1eefng t\u00ednh n\u0103ng, vai tr\u00f2 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh. \u0110\u1ed1i v\u1edbi B2B, doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i h\u01a1n vi\u1ec7c b\u00e1n nhanh s\u1ea3n ph\u1ea9m.\n<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng B2C<\/strong>\n<\/p>\n\n\n\n

\n V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y, c\u1ea3m x\u00fac ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c mua h\u00e0ng. V\u00ec v\u1eady, email c\u1ee7a b\u1ea1n c\u1ea7n d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n k\u00edch th\u00edch c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua s\u1ea3n ph\u1ea9m.\n<\/p>\n<\/div><\/div>\n\n\n\n

\"email-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Th\u1eddi gian giao d\u1ecbch<\/strong><\/h3>\n\n\n\n
\n

Kh\u00e1ch h\u00e0ng B2B<\/strong>\n<\/p>\n\n\n\n

\n Ph\u1ea7n l\u1edbn th\u1eddi gian giao d\u1ecbch v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng B2B s\u1ebd k\u00e9o d\u00e0i h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng B2C. Nh\u1eefng kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u00e0 cung c\u1ea5p. Do \u0111\u00f3, h\u1ecd th\u01b0\u1eddng s\u1ebd m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.\n<\/p>\n\n\n\n

\n V\u1eady n\u00ean, m\u1ee5c \u0111\u00edch c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p Email Marketing c\u1ee7a b\u1ea1n l\u00e0 nu\u00f4i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin cho \u0111\u1ed1i t\u01b0\u1ee3ng B2B, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt trong v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng.\n<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng B2C<\/strong>\n<\/p>\n\n\n\n

\n Trong khi qu\u00e1 tr\u00ecnh giao d\u1ecbch v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng B2B k\u00e9o d\u00e0i kh\u00e1 l\u00e2u, nh\u1eefng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n l\u1ea1i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng h\u01a1n. H\u1ecd th\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh giao d\u1ecbch d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh c\u00e1 nh\u00e2n.\n<\/p>\n<\/div><\/div>\n\n\n\n

<\/a>N\u1ed9i dung Email Marketing<\/strong><\/h3>\n\n\n\n
\n

Kh\u00e1ch h\u00e0ng B2B<\/strong>\n<\/p>\n\n\n\n

\n \u0110\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o th\u00f4ng tin c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. V\u1eady n\u00ean, n\u1ed9i dung Email Marketing c\u1ee7a b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i cho doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng s\u1ed1 li\u1ec7u th\u1ef1c, logic, chi ti\u1ebft ch\u00ednh l\u00e0 n\u1ed9i dung thu h\u00fat kh\u00e1ch h\u00e0ng B2B hi\u1ec7u qu\u1ea3 nh\u1ea5t.\n<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng B2C<\/strong>\n<\/p>\n\n\n\n

\n Xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a B2C ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 ho\u1eb7c c\u00e1c \u0111\u1ee3t b\u00e1n h\u00e0ng nhanh. V\u1eady n\u00ean, Email Marketing c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01a1n gi\u1ea3n, tr\u1ef1c quan v\u00e0 cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin v\u1eeba \u0111\u1ee7 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\n<\/p>\n<\/div><\/div>\n\n\n\n

\"email-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>H\u00ecnh th\u1ee9c email<\/strong><\/h3>\n\n\n\n
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Kh\u00e1ch h\u00e0ng B2B<\/strong>\n<\/p>\n\n\n\n

\n \u0110\u1ed1i t\u01b0\u1ee3ng B2B th\u01b0\u1eddng d\u00e0nh th\u1eddi gian \u0111\u1ecdc k\u1ef9 n\u1ed9i dung email b\u1ea1n s\u1ebd truy\u1ec1n t\u1ea3i. Do \u0111\u00f3, b\u1ed1 c\u1ee5c th\u01b0 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 chuy\u00ean nghi\u1ec7p, chi ti\u1ebft, \u0111\u1ea7y \u0111\u1ee7 s\u1ed1 li\u1ec7u th\u1ef1c.\n<\/p>\n\n\n\n

\n B\u1ea1n c\u00f3 th\u1ec3 c\u00e1ch d\u00f2ng, in \u0111\u1eadm nh\u1eefng n\u1ed9i dung ch\u00ednh \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ecdc th\u01b0 tho\u1ea3i m\u00e1i h\u01a1n.\n<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng B2C<\/strong>\n<\/p>\n\n\n\n

\n Ng\u01b0\u1ee3c l\u1ea1i nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng B2B, kh\u00e1ch h\u00e0ng B2C th\u01b0\u1eddng \u00edt d\u00e0nh th\u1eddi gian \u0111\u1ecdc c\u00e1c email d\u00e0i v\u1edbi n\u1ed9i dung ch\u1eb1ng ch\u1ecbt. H\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp nh\u1eadn th\u00f4ng tin tr\u1ef1c quan, \u0111\u01a1n gi\u1ea3n. V\u00ec v\u1eady, thay v\u00ec cung c\u1ea5p th\u00f4ng tin b\u1eb1ng v\u0103n b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam c\u00e1c video ho\u1eb7c thi\u1ebft k\u1ebf m\u1eabu email \u0111\u1eb9p m\u1eaft. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng B2C.\n<\/p>\n<\/div><\/div>\n\n\n\n

<\/a>T\u00ednh t\u01b0\u01a1ng t\u00e1c<\/strong><\/h3>\n\n\n\n
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Kh\u00e1ch h\u00e0ng B2B<\/strong>\n<\/p>\n\n\n\n

\n Email Marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. V\u00e0 cho d\u00f9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n c\u0169ng c\u1ea7n t\u1ea1o ra t\u00ednh t\u01b0\u01a1ng t\u00e1c gi\u1eefa hai b\u00ean. Email Marketing d\u00e0nh cho kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng c\u00f3 gi\u1ecdng \u0111i\u1ec7u trang tr\u1ecdng, chuy\u00ean nghi\u1ec7p h\u01a1n. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t v\u00e0i c\u00e2u n\u00f3i mang t\u00ednh h\u00e0i h\u01b0\u1edbc \u0111\u1ec3 t\u00ednh t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y cao h\u01a1n.\n<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng B2C<\/strong>\n<\/p>\n\n\n\n

\n Trong khi \u0111\u00f3, \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng B2C hi\u1ec7u qu\u1ea3, gi\u1ecdng \u0111i\u1ec7u c\u1ee7a email c\u1ea7n ph\u1ea3i \u0111a d\u1ea1ng. T\u1eeb vui t\u01b0\u01a1i, h\u00f3m h\u1ec9nh, th\u00e2n thi\u1ec7n \u0111\u1ebfn nghi\u00eam t\u00fac, trang tr\u1ecdng. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c Marketing, c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1.\n<\/p>\n<\/div><\/div>\n\n\n\n

\"email-marketing-la-gi\"<\/figure><\/div>\n\n\n\n

\n Email Marketing gi\u00fap doanh nghi\u1ec7p \u201ckh\u1edfi s\u1eafc\u201d h\u01a1n trong qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a Email Marketing, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.\n<\/p>\n\n\n\n

<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Email Marketing<\/h2>\n\n\n
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Khi n\u00e0o c\u1ea7n s\u1eed d\u1ee5ng Email Marketing?<\/strong><\/h3>\n
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T\u1ed1t nh\u1ea5t, doanh nghi\u1ec7p b\u1ea1n c\u1ea7n tri\u1ec3n khai d\u1ecbch v\u1ee5 n\u00e0y c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. V\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1i \u01b0u v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t, chi ph\u00ed \u0111\u1ea7u t\u01b0 cho Email Marketing t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n\n<\/div>\n<\/div>\n

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Ch\u1ecdn d\u1ecbch v\u1ee5 cung c\u1ea5p Email Marketing d\u1ef1a tr\u00ean ti\u00eau ch\u00ed n\u00e0o?<\/h3>\n
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\u0110\u1ec3 l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 cung c\u1ea5p Email Marketing hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n d\u1ef1a tr\u00ean 5 ti\u00eau ch\u00ed c\u01a1 b\u1ea3n:
– C\u00f3 template \u0111a d\u1ea1ng, phong ph\u00fa gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn
– Cung c\u1ea5p b\u00e1o c\u00e1o tr\u1ef1c quan, chi ti\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3
– C\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a
– Ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n
– C\u00f3 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t<\/p>\n\n<\/div>\n<\/div>\n

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T\u1ea7n su\u1ea5t g\u1eedi email cho kh\u00e1ch h\u00e0ng B2C nh\u01b0 th\u1ebf n\u00e0o l\u00e0 h\u1ee3p l\u00fd?<\/h3>\n
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Ph\u1ea7n l\u1edbn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng B2C th\u01b0\u1eddng ch\u00fa \u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c phi\u00ean b\u1ea3n m\u1edbi c\u1eadp nh\u1eadt s\u1eafp \u0111\u01b0\u1ee3c ra m\u1eaft. V\u00ec v\u1eady b\u1ea1n c\u1ea7n ch\u1ecdn l\u1ef1a th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 g\u1eedi email cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.
– G\u1eedi email v\u00e0o nh\u1eefng ng\u00e0y l\u1ec5 l\u1edbn
– G\u1eedi 2 – 4 email\/tu\u1ea7n<\/p>\n\n<\/div>\n<\/div>\n

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L\u00e0m c\u00e1ch n\u00e0o nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c Email Marketing c\u1ee7a m\u00ecnh g\u1eedi \u0111i c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/h3>\n
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H\u1ea7u h\u1ebft c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p Email Marketing s\u1ebd th\u1ed1ng k\u00ea t\u1ef7 l\u1ec7 m\u1edf email c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c b\u00e1o c\u00e1o n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Email Marketing c\u1ee7a m\u00ecnh.
T\u1ef7 l\u1ec7 m\u1edf th\u01b0 >25%: Email Marketing c\u1ee7a b\u1ea1n kh\u00e1 hi\u1ec7u qu\u1ea3, th\u01b0 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ed9p th\u01b0 kh\u00e1ch h\u00e0ng.
T\u1ef7 l\u1ec7 m\u1edf th\u01b0 t\u1eeb 15 – 25%: Email Marketing c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u01a1n, kh\u1ea3 n\u0103ng cao l\u00e0 kh\u00f4ng b\u1ecb \u0111\u01b0a v\u00e0o m\u1ee5c spam
T\u1ef7 l\u1ec7 m\u1edf th\u01b0 <15%: Email Marketing c\u1ee7a b\u1ea1n \u0111\u00e3 r\u01a1i v\u00e0o m\u1ee5c spam.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n