{"id":25048,"date":"2021-07-02T14:54:45","date_gmt":"2021-07-02T07:54:45","guid":{"rendered":"https:\/\/wiki.tino.org\/staging\/?p=25048"},"modified":"2021-07-05T11:14:25","modified_gmt":"2021-07-05T04:14:25","slug":"google-tag-manager-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/google-tag-manager-la-gi\/","title":{"rendered":"Google tag manager l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Google tag manager"},"content":{"rendered":"\n<p><strong>Trong \u201ch\u1ec7 sinh th\u00e1i\u201d c\u1ee7a Google, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u1edbi t\u00ednh n\u0103ng n\u1ed5i b\u1eadt. Google tag manager l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi d\u00e2n l\u00e0m marketing, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c <a href=\"https:\/\/tino.vn\/blog\/internet-marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">marketing online<\/a>. V\u1eady Google tag manager l\u00e0 g\u00ec? H\u00e3y c\u00f9ng tham kh\u1ea3o trong b\u00e0i vi\u1ebft h\u00f4m nay. <\/strong><\/p>\n\n\n\n<h2 id=\"Gi\u1edbi_thi\u1ec7u_v\u1ec1_Google_tag_manager\"><a id=\"post-25048-_dykdiiuct4a8\"><\/a><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 Google tag manager<\/strong><\/h2>\n\n\n\n<h3 id=\"Google_tag_manager_l\u00e0_g\u00ec?_\"><a id=\"post-25048-_dv83sm5ociz0\"><\/a><strong>Google tag manager l\u00e0 g\u00ec? <\/strong><\/h3>\n\n\n\n<p>Google tag manager hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong><em>tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google<\/em><\/strong>. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c th\u1ebb marketing tr\u00ean website (ho\u1eb7c app \u0111i\u1ec7n tho\u1ea1i) m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eeda \u0111\u1ed5i m\u00e3 code.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-12.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25049\" width=\"800\" height=\"300\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Nguy\u00ean_l\u00fd_ho\u1ea1t_\u0111\u1ed9ng_c\u01a1_b\u1ea3n_c\u1ee7a_Google_tag_manager_\"><a id=\"post-25048-_yxna0qil0vnd\"><\/a><strong>Nguy\u00ean l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n c\u1ee7a Google tag manager <\/strong><\/h3>\n\n\n\n<p>Th\u00f4ng tin t\u1eeb m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u (trang web c\u1ee7a b\u1ea1n) \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c (Analytics) th\u00f4ng qua tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google. Google tag manager tr\u1edf n\u00ean r\u1ea5t ti\u1ec7n d\u1ee5ng khi b\u1ea1n c\u00f3 nhi\u1ec1u th\u1ebb \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00ec t\u1ea5t c\u1ea3 m\u00e3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u1edf m\u1ed9t n\u01a1i.<\/p>\n\n\n\n<h2 id=\"C\u00e1c_th\u00e0nh_ph\u1ea7n_c\u1ee7a_Google_tag_manager_\"><a id=\"post-25048-_fm82jk2rf8hb\"><\/a><strong>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a Google tag manager <\/strong><\/h2>\n\n\n\n<h3 id=\"Tags_(c\u00e1c_th\u1ebb)_\"><a id=\"post-25048-_ej2z3hgpunk0\"><\/a><strong>Tags (c\u00e1c th\u1ebb) <\/strong><\/h3>\n\n\n\n<p>Th\u1ebb l\u00e0 c\u00e1c \u0111o\u1ea1n m\u00e3 ho\u1eb7c pixel theo d\u00f5i t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a b\u00ean th\u1ee9 ba. C\u00e1c th\u1ebb n\u00e0y cung c\u1ea5p th\u00f4ng tin cho Google tag manager bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec. V\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u1ebb ph\u1ed5 bi\u1ebfn m\u00e0 Google tag manager h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e3 theo d\u00f5i to\u00e0n c\u1ea7u &#8211; Google Analytics<\/li><li>M\u00e3 ti\u1ebfp th\u1ecb l\u1ea1i AdWords<\/li><li>M\u00e3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords<\/li><li>M\u00e3 theo d\u00f5i b\u1ea3n \u0111\u1ed3 Heat (Hotjar, CrazyEgg, v.v.)<\/li><li>Facebook pixels<\/li><\/ul>\n\n\n\n<h3 id=\"Trigger_(tr\u00ecnh_k\u00edch_ho\u1ea1t)_\"><a id=\"post-25048-_mfhg9ovpru4k\"><\/a><strong>Trigger (tr\u00ecnh k\u00edch ho\u1ea1t) <\/strong><\/h3>\n\n\n\n<p>Tr\u00ecnh k\u00edch ho\u1ea1t l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 k\u00edch ho\u1ea1t th\u1ebb m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp, cho Google tag manager bi\u1ebft khi n\u00e0o c\u1ea7n l\u00e0m nh\u1eefng g\u00ec.<\/p>\n\n\n\n<h3 id=\"Variable_(bi\u1ebfn)_\"><a id=\"post-25048-_kv1re3j2h28u\"><\/a><strong>Variable (bi\u1ebfn) <\/strong><\/h3>\n\n\n\n<p>C\u00e1c bi\u1ebfn l\u00e0 th\u00f4ng tin b\u1ed5 sung m\u00e0 Google tag manager c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ec3 th\u1ebb v\u00e0 tr\u00ecnh k\u00edch ho\u1ea1t c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Lo\u1ea1i bi\u1ebfn h\u1eb1ng s\u1ed1 c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o trong Google tag manager l\u00e0 s\u1ed1 l\u01b0\u1ee3ng<a href=\"https:\/\/tino.vn\/blog\/google-analytics-4-la-gi\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"> Google Analytics<\/a> UA (s\u1ed1 l\u01b0\u1ee3ng ID theo d\u00f5i).<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t c\u01a1 b\u1ea3n c\u1ee7a Google tag manager m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ef1 qu\u1ea3n l\u00fd th\u1ebb.<\/p>\n\n\n\n<h2 id=\"H\u01b0\u1edbng_d\u1eabn_c\u00e0i_\u0111\u1eb7t_Google_tag_manager_\"><a id=\"post-25048-_hhpdnhi2oiym\"><\/a><strong>H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Google tag manager <\/strong><\/h2>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, Google tag manager h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng tr\u00ean hai n\u1ec1n t\u1ea3ng l\u00e0 website v\u00e0 \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i. Tuy nhi\u00ean, trong ph\u1ea7n n\u00e0y Tino Group ch\u1ec9 t\u1eadp trung v\u00e0o Google tag manager d\u00e0nh cho website.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_1:_T\u1ea1o_t\u00e0i_kho\u1ea3n\"><strong>B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google tag manager b\u1ea1n ph\u1ea3i t\u1ea1o t\u00e0i kho\u1ea3n. B\u1ea1n truy c\u1eadp t\u00e0i kho\u1ea3n gmail c\u1ee7a m\u00ecnh. Ti\u1ebfp \u0111\u1ebfn, b\u1ea1n truy c\u1eadp v\u00e0o <a href=\"https:\/\/tagmanager.google.com\/#\/home\" target=\"_blank\" rel=\"noopener nofollow\" data-schema-attribute=\"\">Google tag manager<\/a> -&gt; b\u1ea1n nh\u1ea5n ch\u1ecdn n\u00fat <strong>\u201ct\u1ea1o t\u00e0i kho\u1ea3n\u201d<\/strong> \u1edf b\u00ean tr\u00ean g\u00f3c ph\u1ea3i m\u00e0n h\u00ecnh.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_2:_\u0110i\u1ec1n_th\u00f4ng_tin\"><strong>B\u01b0\u1edbc 2: \u0110i\u1ec1n th\u00f4ng tin<\/strong><\/h3>\n\n\n\n<p>Sau b\u01b0\u1edbc t\u1ea1o t\u00e0i kho\u1ea3n, h\u1ec7 th\u1ed1ng s\u1ebd xu\u1ea5t hi\u1ec7n h\u1ed9p tho\u1ea1i th\u00f4ng tin tr\u00ean m\u00e0n h\u00ecnh. Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1n ch\u00ednh x\u00e1c c\u00e1c th\u00f4ng tin tr\u00ean.<\/p>\n\n\n\n<p>B\u1ea1n \u0111i\u1ec1n t\u00ean t\u00e0i kho\u1ea3n v\u00e0 ch\u1ecdn \u0111\u00fang qu\u1ed1c gia l\u00e0<strong> Vi\u1ec7t Nam<\/strong> -&gt; b\u1ea1n click ch\u1ecdn <strong>\u201cti\u1ebfp t\u1ee5c\u201d. <\/strong><\/p>\n\n\n\n<p>Ti\u1ebfp theo, b\u1ea1n \u0111i\u1ec1n website v\u00e0o \u00f4 <strong>\u201ct\u00ean v\u00f9ng ch\u1ee9a\u201d<\/strong> -&gt; b\u1ea1n nh\u1ea5n ch\u1ecdn<strong> \u201cn\u00fat xanh website\u201d<\/strong> \u1edf \u00f4 n\u01a1i s\u1eed d\u1ee5ng v\u00f9ng ch\u1ee9a.<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd:<\/strong> \u1edf ph\u1ea7n \u00f4 thi\u1ebft l\u1eadp t\u00ean v\u00f9ng ch\u1ee9a b\u1ea1n kh\u00f4ng nh\u1eadp <strong>https:\/\/ hay https:\/\/<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"536\" height=\"400\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-13.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25050\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-13.png 536w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-13-300x224.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_3:_Nh\u1eadp_m\u00e3_code\"><strong>B\u01b0\u1edbc 3: Nh\u1eadp m\u00e3 code<\/strong><\/h3>\n\n\n\n<p>Sau b\u01b0\u1edbc th\u1ee9 2, Google tag manager s\u1ebd g\u1eedi cho b\u1ea1n hai \u0111o\u1ea1n m\u00e3 code.<\/p>\n\n\n\n<p>\u0110o\u1ea1n \u0111\u1ea7u ti\u00ean, b\u1ea1n d\u00e1n v\u00e0o trong ph\u1ea7n &lt;head&gt; c\u1ee7a website.<\/p>\n\n\n\n<p>\u0110o\u1ea1n c\u00f2n l\u1ea1i b\u1ea1n d\u00e1n v\u00e0o tr\u01b0\u1edbc th\u1ebb &lt;body&gt; trong trang website.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft thao t\u00e1c ph\u1ea7n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1edd IT h\u1ed7 tr\u1ee3 \u0111\u1ec3 tr\u00e1nh x\u1ea3y ra sai s\u00f3t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-14.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25051\" width=\"768\" height=\"466\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-14.png 1024w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-14-300x182.png 300w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-14-768x466.png 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_4:_G\u1eedi_th\u00f4ng_tin_cho_Google\"><strong>B\u01b0\u1edbc 4: G\u1eedi th\u00f4ng tin cho Google<\/strong><\/h3>\n\n\n\n<p>Sau khi b\u1ea1n g\u1eafn m\u00e3 Google tag manager xong th\u00ec b\u1ea1n ph\u1ea3i v\u00e0o tr\u00ecnh qu\u1ea3n l\u00fd Google tag manager, ch\u1ecdn n\u00fat <strong>\u201cb\u1ea5m g\u1eedi\u201d<\/strong>, l\u00fac \u0111\u00f3 Google tag manager s\u1ebd c\u1eadp nh\u1eadt m\u00e3 tr\u00ean website cho b\u1ea1n<\/p>\n\n\n\n<p>Sau khi c\u00e0i \u0111\u1eb7t, b\u1ea1n n\u00ean ki\u1ec3m tra xem website c\u1ee7a m\u00ecnh \u0111\u00e3 nh\u1eadn m\u00e3 Google tag manager th\u00e0nh c\u00f4ng hay ch\u01b0a. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00e0i \u0111\u1eb7t add on google tag assistant cho tr\u00ecnh duy\u1ec7t chrome.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"863\" height=\"430\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-15.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25052\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-15.png 863w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-15-300x149.png 300w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-15-768x383.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu google tag assistant b\u00e1o tick xanh, v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00e0i \u0111\u1eb7t c\u00f4ng c\u1ee5 Google tag manager th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 id=\"H\u01b0\u1edbng_d\u1eabn_t\u1ea1o_th\u1ebb_trong_Google_tag_manager\"><a id=\"post-25048-_btkhhv77ll3g\"><\/a><strong>H\u01b0\u1edbng d\u1eabn t\u1ea1o th\u1ebb trong Google tag manager<\/strong><\/h2>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_1:_T\u1ea1o_th\u1ebb_m\u1edbi\"><strong>B\u01b0\u1edbc 1: T\u1ea1o th\u1ebb m\u1edbi<\/strong><\/h3>\n\n\n\n<p>Trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Google tag manager, b\u1ea1n nh\u1ea5n ch\u1ecdn <strong>\u201cadd new tag\u201d<\/strong> . Sau \u0111\u00f3, h\u1ec7 th\u1ed1ng s\u1ebd xu\u1ea5t hi\u1ec7n hai h\u1ed9p tho\u1ea1i l\u00e0 Tag Configuration v\u00e0 Triggering. Ch\u00fang ta s\u1ebd l\u1ea7n l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u1eebng m\u1ee5c n\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"671\" height=\"362\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-16.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25053\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-16.png 671w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-16-300x162.png 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_2:_Ch\u1ecdn_lo\u1ea1i_th\u1ebb\"><strong>B\u01b0\u1edbc 2: Ch\u1ecdn lo\u1ea1i th\u1ebb<\/strong><\/h3>\n\n\n\n<p>Google tag manager h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u lo\u1ea1i th\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn lo\u1ea1i th\u1ebb ph\u1ed5 bi\u1ebfn v\u00e0 c\u01a1 b\u1ea3n nh\u1ea5t l\u00e0 classic google analytic<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"646\" height=\"461\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-17.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25054\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-17.png 646w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-17-300x214.png 300w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_3:_Li\u00ean_k\u1ebft_th\u1ebb_v\u1edbi_Google_Analytic_Tracking\"><strong>B\u01b0\u1edbc 3: Li\u00ean k\u1ebft th\u1ebb v\u1edbi Google Analytic Tracking<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n th\u1ebb c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c theo d\u00f5i b\u1edfi t\u00ednh n\u0103ng Google Analytics, b\u1ea1n h\u00e3y tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc sau.<\/p>\n\n\n\n<p>B\u1ea1n nh\u1eadp ID thu\u1ed9c t\u00ednh web \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong t\u00e0i kho\u1ea3n Google Analytics. Ti\u1ebfp \u0111\u1ebfn, b\u1ea1n v\u00e0o m\u1ee5c<strong> \u201cTrack Type\u201d<\/strong> -&gt; b\u1ea1n ch\u1ecdn<strong> \u201cPage View\u201d<\/strong>. Trong m\u1ee5c Track Type c\u00f3 c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ti\u00eau ch\u00ed n\u00e0o b\u1ea1n mu\u1ed1n<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_4:_X\u00e1c_\u0111\u1ecbnh_khi_th\u1ebb_\u0111\u01b0\u1ee3c_ghi_l\u1ea1i\"><strong>B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh khi th\u1ebb \u0111\u01b0\u1ee3c ghi l\u1ea1i<\/strong><\/h3>\n\n\n\n<p>Ti\u1ebfp theo, b\u1ea1n ch\u1ecdn m\u1ed9t tr\u00ecnh k\u00edch ho\u1ea1t (tr\u00ecnh k\u00edch ho\u1ea1t c\u00f3 ngh\u0129a l\u00e0 h\u1ec7 th\u1ed1ng s\u1ebd ghi nh\u1eadn l\u1ea1i trong th\u1ebb m\u1ed7i khi ai \u0111\u00f3 truy c\u1eadp v\u00e0o trang).<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn <strong>\u201cAll Pages\u201d<\/strong> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft m\u1ed7i khi ai \u0111\u00f3 gh\u00e9 th\u0103m trang web c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, t\u00ednh n\u0103ng n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_5:_L\u01b0u_th\u1ebb_v\u00e0_k\u00edch_ho\u1ea1t_th\u1ebb\"><strong>B\u01b0\u1edbc 5: L\u01b0u th\u1ebb v\u00e0 k\u00edch ho\u1ea1t th\u1ebb<\/strong><\/h3>\n\n\n\n<p>Sau khi, b\u1ea1n \u0111\u00e3 ho\u00e0n t\u1ea5t c\u1ea3 hai m\u1ee5c Tag Configuration v\u00e0 Triggering. B\u1ea1n nh\u1ea5n ch\u1ecdn <strong>\u201cSave\u201d<\/strong> \u0111\u1ec3 l\u01b0u l\u1ea1i th\u1ebb.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"652\" height=\"349\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-18.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25055\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-18.png 652w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-18-300x161.png 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n ch\u1ecdn n\u00fat <strong> \u201cSubmit\u201d <\/strong> m\u00e0u xanh. Nh\u01b0 v\u1eady, th\u1ebb c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"707\" height=\"316\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-19.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25056\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-19.png 707w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-19-300x134.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/figure><\/div>\n\n\n\n<p>Khi b\u1ea1n nh\u1ea5p v\u00e0o <strong>\u201cn\u00fat submit\u201d<\/strong>, h\u1ec7 th\u1ed1ng s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn trang<strong> \u201cSubmission Configuration\u201d<\/strong>. \u1ede \u0111\u00e2y, C\u00f3 hai t\u00f9y ch\u1ecdn <strong>\u201cPublish and Create Version\u201d <\/strong>ho\u1eb7c <strong>\u201cCreate Version\u201d <\/strong>d\u00e0nh cho b\u1ea1n.<\/p>\n\n\n\n<p><strong>\u201cPublish and Create Version\u201d<\/strong> c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u1ea9y th\u1ebb l\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>C\u00f2n<strong> \u201cCreate Version\u201d <\/strong>c\u00f3 ngh\u0129a l\u00e0 m\u1ed7i trang trong website s\u1ebd c\u00f3 m\u1ed9t phi\u00ean b\u1ea3n th\u1ebb kh\u00e1c nhau.<\/p>\n\n\n\n<p>B\u1ea1n ch\u1ecdn lo\u1ea1i ph\u00f9 h\u1ee3p v\u00e0 sau \u0111\u00f3 nh\u1ea5n n\u00fat m\u00e0u xanh <strong>\u201cPublish\u201d<\/strong> \u1edf tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_6:_Th\u00eam_th\u00f4ng_tin_th\u1ebb\"><strong>B\u01b0\u1edbc 6: Th\u00eam th\u00f4ng tin th\u1ebb<\/strong><\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n t\u00ean v\u00e0 m\u00f4 t\u1ea3 th\u1ebb v\u00e0o m\u1ee5c <strong>\u201cContainer Version Description\u201d<\/strong>. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c th\u1ebb c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"694\" height=\"377\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-20.png\" alt=\"google-tag-manager-la-gi\" class=\"wp-image-25057\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-20.png 694w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-20-300x163.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/figure><\/div>\n\n\n\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh vi\u1ec7c t\u1ea1o th\u1ebb m\u1edbi trong Google tag manager.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, Google tag manager l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c marketers \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd website d\u1ec5 d\u00e0ng h\u01a1n. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n t\u00edch h\u1ee3p v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n c\u00e1c nh\u01b0 tag, trigger v\u00e0 variable m\u00e0 Tino Group kh\u00f4ng th\u1ec3 n\u00f3i h\u1ebft ch\u1ec9 trong m\u1ed9t b\u00e0i vi\u1ebft n\u00e0y. Hy v\u1ecdng th\u00f4ng qua b\u00e0i vi\u1ebft n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u c\u01a1 b\u1ea3n v\u1ec1 Google tag manager.<\/p>\n\n\n\n<h2 id=\"FAQs_v\u1ec1_Google_tag_manager_\"><a id=\"post-25048-_cak7hnr4ve1i\"><\/a><strong>FAQs v\u1ec1 Google tag manager <\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_tag_manager_c\u00f3_d\u1ec5_s\u1eed_d\u1ee5ng_hay_kh\u00f4ng?\">Google tag manager c\u00f3 d\u1ec5 s\u1eed d\u1ee5ng hay kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>B\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt \u0111\u1ec3 hi\u1ec3u c\u00e1ch thi\u1ebft l\u1eadp th\u1ebb, tr\u00ecnh k\u00edch ho\u1ea1t v\u00e0 bi\u1ebfn. N\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng pixel Facebook, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t s\u1ed1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Facebook pixel tracking.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_tag_manager_c\u00f3_\u1ea3nh_h\u01b0\u1edfng_t\u1edbi_SEO?\">Google tag manager c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi SEO?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>\u0110\u1ea7u ti\u00ean, Google tag manager c\u00f3 t\u00ednh n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi truy c\u1eadp website. T\u1eeb \u0111\u00f3, b\u1ed9 ph\u1eadn marketing c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, h\u00ecnh \u1ea3nh, video \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_tag_manager_c\u00f3_th\u1ef1c_s\u1ef1_quan_tr\u1ecdng_kh\u00f4ng?\">Google tag manager c\u00f3 th\u1ef1c s\u1ef1 quan tr\u1ecdng kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Nh\u01b0 b\u00e0i vi\u1ebft chia s\u1ebb, Google tag manager l\u00e0 c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n theo d\u00f5i \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung website. \u0110\u1ed3ng th\u1eddi, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i b\u1eadt kh\u00e1c n\u1eefa.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_tag_manager_c\u00f3_t\u00edch_h\u1ee3p_nhi\u1ec1u_t\u00ednh_n\u0103ng_hay_kh\u00f4ng?\">Google tag manager c\u00f3 t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng hay kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>T\u1ea5t nhi\u00ean l\u00e0 \u201cc\u00f3\u201d. Google tag manager c\u00f3 3 th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n bao g\u1ed3m<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1ebb<\/li><li>Tr\u00ecnh k\u00edch ho\u1ea1t<\/li><li>Bi\u1ebfn<\/li><\/ul>\n\n\n\n<p>M\u1ed7i th\u00e0nh ph\u1ea7n l\u1ea1i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c n\u1eefa. V\u00ec v\u1eady, b\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u00eam v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y. N\u1ebfu th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd mang l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3 h\u1eefu \u00edch cho c\u00f4ng vi\u1ec7c marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Google tag manager c\u00f3 d\u1ec5 s\u1eed d\u1ee5ng hay kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>B\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt \u0111\u1ec3 hi\u1ec3u c\u00e1ch thi\u1ebft l\u1eadp th\u1ebb, tr\u00ecnh k\u00edch ho\u1ea1t v\u00e0 bi\u1ebfn. N\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng pixel Facebook, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t s\u1ed1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Facebook pixel tracking.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Google tag manager c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi SEO?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u0110\u1ea7u ti\u00ean, Google tag manager c\u00f3 t\u00ednh n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi truy c\u1eadp website. T\u1eeb \u0111\u00f3, b\u1ed9 ph\u1eadn marketing c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, h\u00ecnh \u1ea3nh, video \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Google tag manager c\u00f3 th\u1ef1c s\u1ef1 quan tr\u1ecdng kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Nh\u01b0 b\u00e0i vi\u1ebft chia s\u1ebb, Google tag manager l\u00e0 c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n theo d\u00f5i \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung website. \u0110\u1ed3ng th\u1eddi, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i b\u1eadt kh\u00e1c n\u1eefa.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Google tag manager c\u00f3 t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng hay kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>T\u1ea5t nhi\u00ean l\u00e0 \u201cc\u00f3\u201d. Google tag manager c\u00f3 3 th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n bao g\u1ed3m<\/p><ul><li>Th\u1ebb<\/li><li>Tr\u00ecnh k\u00edch ho\u1ea1t<\/li><li>Bi\u1ebfn<\/li><\/ul><p>M\u1ed7i th\u00e0nh ph\u1ea7n l\u1ea1i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c n\u1eefa. V\u00ec v\u1eady, b\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u00eam v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y. N\u1ebfu th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd mang l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3 h\u1eefu \u00edch cho c\u00f4ng vi\u1ec7c marketing c\u1ee7a m\u00ecnh.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong \u201ch\u1ec7 sinh th\u00e1i\u201d c\u1ee7a Google, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u1edbi t\u00ednh n\u0103ng n\u1ed5i b\u1eadt. Google tag manager l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi d\u00e2n l\u00e0m marketing, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c marketing online. V\u1eady Google tag manager l\u00e0 g\u00ec? H\u00e3y c\u00f9ng tham kh\u1ea3o trong b\u00e0i vi\u1ebft h\u00f4m [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":25066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6076],"class_list":["post-25048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-tag-manager-la-gi"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/25048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=25048"}],"version-history":[{"count":0,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/25048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/25066"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=25048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=25048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=25048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}