{"id":26605,"date":"2021-07-12T14:10:04","date_gmt":"2021-07-12T07:10:04","guid":{"rendered":"https:\/\/wiki.tino.org\/staging\/?p=26605"},"modified":"2025-06-11T16:12:04","modified_gmt":"2025-06-11T09:12:04","slug":"serps-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/serps-la-gi\/","title":{"rendered":"SERPs l\u00e0 g\u00ec? T\u1ea1i sao SERPs l\u1ea1i quan tr\u1ecdng v\u1edbi ng\u00e0nh SEO?"},"content":{"rendered":"\n<p><strong>\u0110\u1ed1i v\u1edbi <\/strong><a href=\"https:\/\/blog.tinohost.com\/seo-la-gi\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>SEO<\/strong><\/a><strong>, t\u1ed1i \u01b0u SERPs l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0ng l\u1ea1i r\u1ea5t quan tr\u1ecdng. C\u00e1c SEOer m\u1edbi c\u00f3 th\u1ec3 s\u1ebd ch\u01b0a hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c SERP l\u00e0 g\u00ec c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a n\u00f3 trong l\u0129nh v\u1ef1c SEO n\u00e0y. N\u1ebfu b\u1ea1n c\u0169ng c\u1ea3m th\u1ea5y thu\u1eadt ng\u1eef n\u00e0y xa l\u1ea1 th\u00ec h\u00e3y c\u00f9ng Tino Group t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"SERPs_l\u00e0_g\u00ec?\"><strong>SERPs l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 id=\"Kh\u00e1i_ni\u1ec7m_SERPs\"><strong>Kh\u00e1i ni\u1ec7m SERPs<\/strong><\/h3>\n\n\n\n<p>SERP l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m <strong>Search Engine Results Pages<\/strong>, t\u1ea1m d\u1ecbch: <em>Trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng t\u00ecm ki\u1ebfm.<\/em> \u0110\u00e2y l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee7a Google ho\u1eb7c nh\u1eefng b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm kh\u00e1c (Yahoo, Bing ..) tr\u1ea3 v\u1ec1 khi c\u00f3 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng t\u00ecm ki\u1ebfm b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec tr\u00ean \u0111\u00f3. Thu\u1eadt ng\u1eef n\u00e0y do Brett Tabke \u0111\u1eb7t t\u00ean v\u00e0o n\u0103m 2000.<\/p>\n\n\n\n<p>N\u00f3i \u0111\u01a1n gi\u1ea3n, SERPs l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c sau khi truy v\u1ea5n. C\u00e1c k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh, video, Google Ads, \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt, \u0111\u1ecba \u0111i\u1ec3m,..<\/p>\n\n\n\n<p>Th\u00f4ng qua SERPs, ch\u00fang ta c\u00f3 th\u1ec3 ki\u1ec3m tra \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng vi\u1ec7c SEO n\u00f3i ri\u00eang v\u00e0 Marketing Online n\u00f3i chung.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-606.png\" alt=\"serps-la-gi\" class=\"wp-image-26607\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-606.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-606-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Vai_tr\u00f2_c\u1ee7a_SERPs_v\u1edbi_SEO\"><strong>Vai tr\u00f2 c\u1ee7a SERPs v\u1edbi SEO<\/strong><\/h3>\n\n\n\n<p>Trong Marketing Online, SEO l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap website c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb cao h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean SERPs. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng nh\u1ea5p v\u00e0o nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u tr\u00ean trang \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c sau khi truy v\u1ea5n. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o SERPs<\/p>\n\n\n\n<p>Theo m\u1ed9t th\u1ed1ng k\u00ea t\u1eeb <a href=\"https:\/\/www.advancedwebranking.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Advanced Web Ranking<\/a>, n\u1ebfu b\u1ea1n gi\u1eef v\u1ecb tr\u00ed TOP 1 tr\u00ean SERPs s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 25% ti\u0309 l\u00ea\u0323 nh\u00e2\u0301p v\u01a1\u0301i giao di\u00ea\u0323n mobile va\u0300 khoa\u0309ng 32% v\u01a1\u0301i giao di\u00ea\u0323n tr\u00ean ma\u0301y ti\u0301nh. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a, d\u00f9 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c TOP 1 nh\u01b0ng c\u0169ng ch\u01b0a ch\u1eafc \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t cao nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-607.png\" alt=\"serps-la-gi\" class=\"wp-image-26608\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-607.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-607-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Do \u0111\u00f3, vi\u00ea\u0323c hi\u00ea\u0309u v\u00e0 t\u00f4\u0301i \u01b0u SERPs kh\u00f4ng ch\u1ec9 gi\u00fap website c\u1ee7a b\u1ea1n \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao, m\u00e0 c\u00f2n gi\u00fap k\u00ea\u0301t qua\u0309 hi\u1ec3n th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc tr\u1edf n\u00ean th\u00e2\u0323t s\u01b0\u0323 n\u00f4\u0309i b\u00e2\u0323t \u0111\u1ec3 c\u00f3 th\u1ec3 thu hu\u0301t \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u l\u01b0\u01a1\u0323t click chu\u00f4\u0323t nh\u00e2\u0301t.<\/p>\n\n\n\n<h2 id=\"C\u00e1c_lo\u1ea1i_SERPs_th\u01b0\u1eddng_g\u1eb7p_nh\u1ea5t\"><strong>C\u00e1c lo\u1ea1i SERPs th\u01b0\u1eddng g\u1eb7p nh\u1ea5t<\/strong><\/h2>\n\n\n\n<p>Khi b\u1ea1n t\u00ecm ki\u1ebfm b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec tr\u00ean Google, SERPs s\u1ebd hi\u1ec3n th\u1ecb nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau, v\u1ec1 t\u1ed5ng th\u1ec3, c\u00f3 4 lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u1ea3ng c\u00e1o Adwords (bao g\u1ed3m qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 <a href=\"https:\/\/tino.vn\/blog\/google-shopping-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping<\/a>)<\/li><li>K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (SEO)<\/li><li>X\u1ebfp h\u1ea1ng \u0111\u1ecba \u0111i\u1ec3m (Local Business)<\/li><li>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/li><\/ul>\n\n\n\n<h3 id=\"Qu\u1ea3ng_c\u00e1o_c\u1ee7a_Google\"><strong>Qu\u1ea3ng c\u00e1o c\u1ee7a Google<\/strong><\/h3>\n\n\n\n<p>Nh\u1eefng b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft th\u00f4ng qua ch\u1eef Qu\u1ea3ng c\u00e1o \u1edf g\u00f3c tr\u00ean c\u00f9ng b\u00ean tr\u00e1i c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Google \u0111\u00e3 t\u1eebng \u0111\u1ec3 m\u00e0u cho ch\u1eef Qu\u1ea3ng c\u00e1o l\u00e0 m\u00e0u \u0111\u1ecf, m\u00e0u xanh v\u00e0 m\u00e0u \u0111en.<\/p>\n\n\n\n<p>SERP th\u01b0\u1eddng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o Google t\u1edbi 7 v\u1ecb tr\u00ed \u1edf trang \u0111\u1ea7u ti\u00ean, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp quay v\u00f2ng v\u1edbi 4 v\u1ecb tr\u00ed tr\u00ean TOP \u0111\u1ea7u v\u00e0 3 v\u1ecb tr\u00ed c\u00f2n l\u1ea1i \u1edf cu\u1ed1i trang. Th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o l\u00ean nh\u00f3m b\u1ed1n, cu\u1ed9c chi\u1ebfn gi\u00e0nh v\u1ecb tr\u00ed trong TOP 10 s\u1ebd tr\u1edf n\u00ean gay g\u1eaft h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-608.png\" alt=\"serps-la-gi\" class=\"wp-image-26609\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-608.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-608-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Qu\u1ea3ng_c\u00e1o_mua_s\u1eafm\"><strong>Qu\u1ea3ng c\u00e1o mua s\u1eafm<\/strong><\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o mua s\u1eafm hay th\u01b0\u1eddng g\u1ecdi v\u1edbi c\u00e1i t\u00ean<strong> Google Shopping.<\/strong> Hi\u1ec7n t\u1ea1i, Google Shopping \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hi\u1ec3n th\u1ecb t\u1ea1i 2 khu v\u1ef1c tr\u00ean SERP \u0111\u00f3 l\u00e0 b\u00ean c\u1ed9t ph\u1ea3i c\u1ee7a SERP v\u00e0 \u1edf v\u1ecb tr\u00ed tr\u00ean c\u00f9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-609.png\" alt=\"serps-la-gi\" class=\"wp-image-26610\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-609.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-609-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"\u0110oa\u0323n_tri\u0301ch_n\u00f4\u0309i_b\u00e2\u0323t_(Featured_Snippets)\"><strong>\u0110oa\u0323n tri\u0301ch n\u00f4\u0309i b\u00e2\u0323t (Featured Snippets)<\/strong><\/h3>\n\n\n\n<p>L\u00e0 c\u00e2u tr\u1ea3 l\u1eddi t\u00f3m t\u1eaft cho m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean Google. Th\u00f4ng th\u01b0\u1eddng, \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt s\u1ebd \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb m\u1ed9t ph\u1ea7n n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd c\u00f3 th\u1ec3 th\u1ea5y ngay c\u00e2u tr\u1ea3 n\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1ea5p v\u00e0o b\u00e0i vi\u1ebft c\u1ee5 th\u1ec3. V\u1ecb tr\u00ed c\u1ee7a ch\u00fang \u0111\u01b0\u01a1\u0323c \u0111\u0103\u0323t phi\u0301a tr\u00ean ca\u0301c k\u00ea\u0301t qua\u0309 ti\u0300m ki\u00ea\u0301m t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-610.png\" alt=\"serps-la-gi\" class=\"wp-image-26611\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-610.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-610-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Local_Pack\"><strong>Local Pack<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y la\u0300 da\u0323ng hi\u00ea\u0309n thi\u0323 k\u00ea\u0301t qua\u0309 d\u01b0\u0323a tr\u00ean vi\u0323 tri\u0301 t\u01b0\u0300 n\u00f4\u0323i dung ti\u0300m ki\u00ea\u0301m va\u0300 vi\u0323 tri\u0301 \u0111i\u0323a ly\u0301 cu\u0309a ng\u01b0\u01a1\u0300i du\u0300ng. Local Pack se\u0303 hi\u00ea\u0309n thi\u0323 ba\u0309n \u0111\u00f4\u0300 \u0111i k\u00e8m v\u1edbi 3 vi\u0323 tri\u0301 \u0111\u00e2\u0300u li\u00ean quan \u0111\u00ea\u0301n ca\u0301c n\u00f4\u0323i dung ti\u0300m ki\u00ea\u0301m. Th\u00f4ng th\u01b0\u1eddng, ca\u0301c doanh nghi\u00ea\u0323p \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong Local Pack.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-611.png\" alt=\"serps-la-gi\" class=\"wp-image-26612\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-611.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-611-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"\u0110a\u0301nh_gia\u0301_\u2013_Reviews\"><strong>\u0110a\u0301nh gia\u0301 \u2013 Reviews<\/strong><\/h3>\n\n\n\n<p>Khi trang web c\u1ee7a doanh nghi\u00ea\u0323p nh\u00e2\u0323n \u0111\u01b0\u01a1\u0323c \u0111a\u0301nh gia\u0301 cu\u0309a Google qua ng\u01b0\u01a1\u0300i du\u0300ng Internet, x\u00ea\u0301p ha\u0323ng sao se\u0303 \u0111\u01b0\u01a1\u0323c xu\u00e2\u0301t hi\u00ea\u0323n c\u00f9ng v\u1edbi t\u00ean mi\u1ec1n b\u00ean ph\u1ea3i trang SERPs. Hi\u1ec7n t\u1ea1i, Google cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c lo\u1ea1i n\u1ed9i dung sau: S\u00e1ch, S\u1ef1 ki\u1ec7n, Kh\u00f3a h\u1ecdc, H\u01b0\u1edbng d\u1eabn, Doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, Phim \u1ea3nh, S\u1ea3n ph\u1ea9m, \u1ee8ng d\u1ee5ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-612.png\" alt=\"serps-la-gi\" class=\"wp-image-26613\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-612.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-612-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Accelerated_Mobile_Pages_\u2013_AMP\"><strong>Accelerated Mobile Pages \u2013 AMP<\/strong><\/h3>\n\n\n\n<p>C\u00e1c AMP \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n trong SERPs v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng tia s\u00e9t nh\u1eb1m th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft trang n\u00e0y s\u1ebd duy\u1ec7t nhanh h\u01a1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-613.png\" alt=\"serps-la-gi\" class=\"wp-image-26614\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-613.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-613-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Sitelinks\"><strong>Sitelinks<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 li\u00ean k\u1ebft ho\u1eb7c c\u00e1c th\u01b0 m\u1ee5c con c\u1ee7a website. Khi ti\u0300ng\u01b0\u01a1\u0300i du\u0300ng th\u1ef1c hi\u1ec7n truy v\u1ea5n t\u00ean mi\u00ea\u0300n, Sitelinks se\u0303 hi\u00ea\u0309n thi\u0323 t\u00f4\u0301i \u0111a t\u01a1\u0301i 20 li\u00ean k\u00ea\u0301t wensite b\u00f4\u0309 sung.<\/p>\n\n\n\n<h3 id=\"H\u1ed9p_tr\u1ea3_l\u1eddi_tr\u1ef1c_ti\u1ebfp\"><strong>H\u1ed9p tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n\n\n\n<p>SERPs hi\u1ec3n th\u1ecb c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng cho m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi v\u1ec1 th\u1eddi ti\u1ebft, tu\u1ed5i c\u1ee7a m\u1ed9t nh\u00e2n v\u1eadt, t\u1ef7 s\u1ed1 b\u00f3ng \u0111\u00e1, th\u1eddi gian,..<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-614.png\" alt=\"serps-la-gi\" class=\"wp-image-26615\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-614.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-614-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"\u0110\u1ed3_th\u1ecb_tri_th\u1ee9c\"><strong>\u0110\u1ed3 th\u1ecb tri th\u1ee9c<\/strong><\/h3>\n\n\n\n<p>Bi\u1ec3u \u0111\u1ed3 v\u00e0 b\u1ea3ng th\u00f4ng tin \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean ph\u1ea3i trong trang SERPs. C\u00e1c th\u00f4ng tin th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 <a href=\"https:\/\/www.wikipedia.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-615.png\" alt=\"serps-la-gi\" class=\"wp-image-26616\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-615.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-615-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"K\u1ebft_qu\u1ea3_h\u00ecnh_\u1ea3nh_c\u1ee7a_Google\"><strong>K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh c\u1ee7a Google<\/strong><\/h3>\n\n\n\n<p>SERPs hi\u1ec3n th\u1ecb m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh thu nh\u1ecf \u1edf \u0111\u1ea7u trang t\u00ecm ki\u1ebfm v\u00e0 khi click v\u00e0o ch\u00fang s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn Google h\u00ecnh \u1ea3nh. N\u1ebfu ti\u1ebfp t\u1ee5c click v\u00e0o h\u00ecnh \u1ea3nh \u0111\u00f3, b\u1ea1n s\u1ebd b\u1ecb d\u1eabn \u0111\u1ebfn m\u1ed9t b\u00e0i vi\u1ebft ho\u1eb7c m\u1ed9t website b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-616.png\" alt=\"serps-la-gi\" class=\"wp-image-26617\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-616.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-616-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"K\u1ebft_qu\u1ea3_video_c\u1ee7a_Google\"><strong>K\u1ebft qu\u1ea3 video c\u1ee7a Google<\/strong><\/h3>\n\n\n\n<p>Do thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Google, n\u00ean c\u00e1c video c\u1ee7a <a href=\"https:\/\/tino.vn\/blog\/kiem-tien-online-tu-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube<\/a> th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hi\u1ec3n v\u1edbi 3 k\u1ebft qu\u1ea3 trong c\u00f9ng 1 h\u00e0ng \u0111\u1ea7u ti\u00ean trong trang SERPs. K\u1ebf ti\u1ebfp l\u00e0 c\u00e1c video c\u1ee7a c\u00e1c website tin t\u1ee9c,..<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-617.png\" alt=\"serps-la-gi\" class=\"wp-image-26618\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-617.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-617-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"C\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><strong>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h3>\n\n\n\n<p>SERPs hi\u1ec3n th\u1ecb nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean Google. B\u00ean d\u01b0\u1edbi m\u1ed7i c\u00e2u h\u1ecfi s\u1ebd l\u00e0 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb trang web v\u00e0 hi\u1ec3n th\u1ecb theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-618.png\" alt=\"serps-la-gi\" class=\"wp-image-26619\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-618.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-618-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Top_Stories\"><strong>Top Stories<\/strong><\/h3>\n\n\n\n<p>Top Stories l\u00e0 m\u1ed9t khung c\u00e1c b\u00e0i b\u00e1o tin t\u1ee9c li\u00ean quan \u0111\u1ebfn n\u1ed9i dung t\u00ecm ki\u1ebfm, ch\u00fang xu\u1ea5t hi\u1ec7n \u1edf n\u1eeda tr\u00ean c\u1ee7a SERPs. K\u1ebft qu\u1ea3 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c trang web uy t\u00edn nh\u01b0 b\u00e1o ch\u00ed, trang tin \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-619.png\" alt=\"serps-la-gi\" class=\"wp-image-26620\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-619.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/07\/word-image-619-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Vi\u1ec7c_l\u00e0m_\u2013_Tin_tuy\u1ec3n_d\u1ee5ng\"><strong>Vi\u1ec7c l\u00e0m \u2013 Tin tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>Khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c tr\u00ean Google, m\u1ed9t s\u1ed1 danh s\u00e1ch c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn n\u1ed9i dung t\u00ecm ki\u1ebfm xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u trang k\u1ebft qu\u1ea3. Danh s\u00e1ch n\u00e0y bao g\u1ed3m ch\u1ee9c danh, c\u00f4ng ty v\u00e0 b\u1ea5t k\u1ef3 th\u00f4ng tin li\u00ean quan n\u00e0o kh\u00e1c li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<p>Tino Group \u0111\u00e3 chia s\u1ebb \u0111\u1ebfn c\u00e1c b\u1ea1n nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 SERPs bao g\u1ed3m \u0111\u1ecbnh ngh\u0129a SERPs l\u00e0 g\u00ec v\u00e0 c\u00e1c lo\u1ea1i SERPs th\u01b0\u1eddng g\u1eb7p tr\u00ean Google. Hi\u1ec3u v\u00e0 t\u1ed1i \u0111\u01b0\u1ee3c SERPs l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a website, \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h2 id=\"FAQs_v\u1ec1_SERPs\"><strong>FAQs v\u1ec1 SERPs<\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Qu\u1ea3ng_c\u00e1o_c\u1ee7a_Google_c\u00f3_g\u00e2y_b\u1ea5t_l\u1ee3i_cho_b\u00e0i_vi\u1ebft_c\u1ee7a_t\u00f4i_kh\u00f4ng?\">Qu\u1ea3ng c\u00e1o c\u1ee7a Google c\u00f3 g\u00e2y b\u1ea5t l\u1ee3i cho b\u00e0i vi\u1ebft c\u1ee7a t\u00f4i kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>\u0110\u1eebng lo l\u1eafng Google hi\u1ec3n th\u1ecb qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u1ee7a b\u1ea1n. Th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o ng\u01b0\u1eddi mua h\u00e0ng c\u0169ng v\u00ec b\u1ea1n \u1edf v\u1ecb tr\u00ed TOP 1, n\u00ean nh\u1edb, h\u1ecd t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p cho v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"L\u00e0m_sao_\u0111\u1ec3_k\u1ebft_qu\u1ea3_hi\u1ec3n_th\u1ecb_tr\u00ean_SERPs_c\u1ee7a_t\u00f4i_h\u1ea5p_d\u1eabn_ng\u01b0\u1eddi_t\u00ecm_ki\u1ebfm?\">L\u00e0m sao \u0111\u1ec3 k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb tr\u00ean SERPs c\u1ee7a t\u00f4i h\u1ea5p d\u1eabn ng\u01b0\u1eddi t\u00ecm ki\u1ebfm?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Vi\u1ec7c t\u1ed1i \u01b0u \u0111o\u1ea1n m\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u1ee5 th\u1ec3, ti\u00eau \u0111\u1ec1 meta v\u00e0 m\u00f4 t\u1ea3 meta c\u1ee7a trang \u0111\u00edch s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng cho ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 trong \u0111o\u1ea1n m\u00e3. C\u0169ng v\u00ec v\u1eady, x\u1ebfp h\u1ea1ng kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n<p>Ti\u00eau \u0111\u1ec1 meta v\u00e0 m\u00f4 t\u1ea3 meta khi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u0111o\u1ea1n m\u00e3. T\u1ed1t nh\u1ea5t, m\u1ed9t \u0111o\u1ea1n m\u00e3 nh\u01b0 v\u1eady ph\u1ea3i ch\u1ee9a c\u00e1c l\u1eddi m\u1eddi nh\u1ea5p v\u00e0o.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Nh\u1eefng_y\u1ebfu_t\u1ed1_n\u00e0o_gi\u00fap_b\u00e0i_vi\u1ebft_c\u1ea3i_thi\u1ec7n_\u0111\u01b0\u1ee3c_th\u1ee9_h\u1ea1ng_t\u00ecm_ki\u1ebfm_tr\u00ean_Google?\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o gi\u00fap b\u00e0i vi\u1ebft c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm tr\u00ean Google?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u01b0\u1ee3c Google c\u00f4ng khai x\u00e1c nh\u1eadn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c ch\u1ec9 s\u1ed1 SEO on-page (T\u1ed1i \u01b0u c\u00e1c ti\u00eau ch\u00ed tr\u00ean website c\u1ee7a b\u1ea1n) v\u00e0 ch\u1ec9 s\u1ed1 SEO off-page (Th\u00fac \u0111\u1ea9y t\u00ednh li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n th\u00f4ng qua backlink, social media)<\/li><li>M\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady c\u1ee7a website (Domain Authority)<\/li><li>Tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (User Experience)<\/li><\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Nh\u1eefng_c\u00f4ng_c\u1ee5_SEMrush_n\u00e0o_c\u00f3_th\u1ec3_\u0111\u01b0\u1ee3c_s\u1eed_d\u1ee5ng_\u0111\u1ec3_t\u00ecm_hi\u1ec3u_c\u00e1c_t\u00ednh_n\u0103ng_SERPs?\">Nh\u1eefng c\u00f4ng c\u1ee5 SEMrush n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c t\u00ednh n\u0103ng SERPs?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Nh\u1eefng c\u00f4ng c\u1ee5 cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 t\u00ednh n\u0103ng SERP c\u1ee7a SEMrush nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Position Tracking<\/li><li>SEMrush Sensor<\/li><li>Organic Research Positions<\/li><li>Keyword Magic Tool<\/li><li>Keyword Difficulty<\/li><li>On Page SEO Checker<\/li><li>API<\/li><\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Qu\u1ea3ng c\u00e1o c\u1ee7a Google c\u00f3 g\u00e2y b\u1ea5t l\u1ee3i cho b\u00e0i vi\u1ebft c\u1ee7a t\u00f4i kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u0110\u1eebng lo l\u1eafng Google hi\u1ec3n th\u1ecb qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u1ee7a b\u1ea1n. Th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o ng\u01b0\u1eddi mua h\u00e0ng c\u0169ng v\u00ec b\u1ea1n \u1edf v\u1ecb tr\u00ed TOP 1, n\u00ean nh\u1edb, h\u1ecd t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p cho v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"L\u00e0m sao \u0111\u1ec3 k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb tr\u00ean SERPs c\u1ee7a t\u00f4i h\u1ea5p d\u1eabn ng\u01b0\u1eddi t\u00ecm ki\u1ebfm?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Vi\u1ec7c t\u1ed1i \u01b0u \u0111o\u1ea1n m\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u1ee5 th\u1ec3, ti\u00eau \u0111\u1ec1 meta v\u00e0 m\u00f4 t\u1ea3 meta c\u1ee7a trang \u0111\u00edch s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng cho ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 trong \u0111o\u1ea1n m\u00e3. C\u0169ng v\u00ec v\u1eady, x\u1ebfp h\u1ea1ng kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t.<\/p><p>Ti\u00eau \u0111\u1ec1 meta v\u00e0 m\u00f4 t\u1ea3 meta khi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u0111o\u1ea1n m\u00e3. T\u1ed1t nh\u1ea5t, m\u1ed9t \u0111o\u1ea1n m\u00e3 nh\u01b0 v\u1eady ph\u1ea3i ch\u1ee9a c\u00e1c l\u1eddi m\u1eddi nh\u1ea5p v\u00e0o.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o gi\u00fap b\u00e0i vi\u1ebft c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm tr\u00ean Google?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u01b0\u1ee3c Google c\u00f4ng khai x\u00e1c nh\u1eadn nh\u01b0:<\/p><ul><li>C\u00e1c ch\u1ec9 s\u1ed1 SEO on-page (T\u1ed1i \u01b0u c\u00e1c ti\u00eau ch\u00ed tr\u00ean website c\u1ee7a b\u1ea1n) v\u00e0 ch\u1ec9 s\u1ed1 SEO off-page (Th\u00fac \u0111\u1ea9y t\u00ednh li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n th\u00f4ng qua backlink, social media)<\/li><li>M\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady c\u1ee7a website (Domain Authority)<\/li><li>Tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (User Experience)<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Nh\u1eefng c\u00f4ng c\u1ee5 SEMrush n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c t\u00ednh n\u0103ng SERPs?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Nh\u1eefng c\u00f4ng c\u1ee5 cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 t\u00ednh n\u0103ng SERP c\u1ee7a SEMrush nh\u01b0:<\/p><ul><li>Position Tracking<\/li><li>SEMrush Sensor<\/li><li>Organic Research Positions<\/li><li>Keyword Magic Tool<\/li><li>Keyword Difficulty<\/li><li>On Page SEO Checker<\/li><li>API<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi SEO, t\u1ed1i \u01b0u SERPs l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0ng l\u1ea1i r\u1ea5t quan tr\u1ecdng. C\u00e1c SEOer m\u1edbi c\u00f3 th\u1ec3 s\u1ebd ch\u01b0a hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c SERP l\u00e0 g\u00ec c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a n\u00f3 trong l\u0129nh v\u1ef1c SEO n\u00e0y. N\u1ebfu b\u1ea1n c\u0169ng c\u1ea3m th\u1ea5y thu\u1eadt ng\u1eef n\u00e0y xa l\u1ea1 th\u00ec h\u00e3y c\u00f9ng Tino [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":26606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[7389,6181],"class_list":["post-26605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-seo-website","tag-thu-thuat-seo"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/26605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=26605"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/26605\/revisions"}],"predecessor-version":[{"id":108498,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/26605\/revisions\/108498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/26606"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=26605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=26605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=26605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}