{"id":3041,"date":"2021-08-13T17:46:45","date_gmt":"2021-08-13T10:46:45","guid":{"rendered":"https:\/\/tino.org\/?p=3041"},"modified":"2021-08-13T17:46:45","modified_gmt":"2021-08-13T10:46:45","slug":"phan-tich-du-lieu-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/phan-tich-du-lieu-la-gi\/","title":{"rendered":"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0o \u0111\u1eddi s\u1ed1ng"},"content":{"rendered":"\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap ng\u01b0\u1eddi d\u00f9ng khai th\u00e1c v\u00e0 \u0111\u00e0o s\u00e2u kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt h\u1eb1ng ng\u00e0y, h\u1eb1ng gi\u1edd. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 nh\u00ecn nh\u1eadn m\u1ecdi v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u00e0 to\u00e0n di\u1ec7n nh\u1ea5t.<\/strong>\n<\/p>\n\n\n\n

<\/a>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>\u0110\u1ecbnh ngh\u0129a v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n

\n Ph\u00e2n t\u00edch d\u1eef li\u1ec7u (Data analysis<\/strong>) \u0111\u01b0\u1ee3c xem l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n, chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u00f4 h\u00ecnh h\u00f3a d\u1eef li\u1ec7u nh\u1eb1m khai ph\u00e1 th\u00f4ng tin h\u1eefu \u00edch. C\u00e1c doanh nghi\u1ec7p s\u1ebd t\u1eadn d\u1ee5ng nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c nh\u1ea5t.\n<\/p>\n\n\n\n

\"phan-tich-du-lieu-la-gi\"<\/figure><\/div>\n\n\n\n

\n V\u00ec v\u1eady, m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 ch\u1eaft l\u1ecdc ra c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft t\u1eeb d\u1eef li\u1ec7u g\u1ed1c. M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n, m\u00f4 t\u1ea3 v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t kinh doanh. \n<\/p>\n\n\n\n

<\/a>T\u1ea1i sao c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u?<\/strong><\/h3>\n\n\n\n

\n Ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0: h\u00e0nh vi, s\u1edf th\u00edch mua s\u1eafm, nh\u00e2n kh\u1ea9u h\u1ecdc, th\u00f3i quen ti\u00eau d\u00f9ng,…\n<\/p>\n\n\n\n

\n Ngo\u00e0i ra, ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f2n h\u1ed7 tr\u1ee3 cho c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c ban l\u00e3nh \u0111\u1ea1o, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u trong t\u1ed5 ch\u1ee9c. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u01a1n thu\u1ea7n l\u00e0 tr\u1ef1c gi\u00e1c. Nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u, hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n s\u1ebd t\u0103ng l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n.\n<\/p>\n\n\n\n

<\/a>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n

<\/a>Khai ph\u00e1 d\u1eef li\u1ec7u<\/strong><\/h4>\n\n\n\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u00e2n t\u00edch v\u0103n b\u1ea3n<\/em>. Khai ph\u00e1 d\u1eef li\u1ec7u gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 m\u1ed9t m\u1eabu trong t\u1eadp d\u1eef li\u1ec7u l\u1edbn th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 khai th\u00e1c ho\u1eb7c c\u01a1 s\u1edf d\u1eef li\u1ec7u. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, nh\u1eefng d\u1eef li\u1ec7u d\u1ea1ng th\u00f4 s\u1ebd tr\u1edf th\u00e0nh th\u00f4ng tin h\u1eefu \u00edch trong kinh doanh. <\/p>\n\n\n\n

Khai ph\u00e1 d\u1eef li\u1ec7u th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00f4ng c\u1ee5 Business Intelligence<\/a> tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ef1 k\u1ebft h\u1ee3p t\u1ea1o ra ti\u1ec1n \u0111\u1ec1 gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh chu\u1ea9n x\u00e1c nh\u1ea5t. <\/p>\n\n\n\n

\"phan-tich-du-lieu-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea<\/strong><\/h4>\n\n\n\n

\n Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc \u201cV\u1ea5n \u0111\u1ec1 g\u00ec \u0111ang x\u1ea3y ra?\u201d. Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea s\u1eed d\u1ee5ng d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9 tr\u00ean trang t\u1ed5ng quan. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang l\u00e0 thu th\u1eadp, ph\u00e2n t\u00edch, gi\u1ea3i th\u00edch, tr\u00ecnh b\u00e0y v\u00e0 m\u00f4 h\u00ecnh h\u00f3a d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch m\u1ed9t t\u1eadp ho\u1eb7c m\u1ed9t m\u1eabu d\u1eef li\u1ec7u.\n<\/p>\n\n\n\n

Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh l\u00e0: <\/p>\n\n\n\n

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