{"id":30867,"date":"2021-08-12T20:08:40","date_gmt":"2021-08-12T13:08:40","guid":{"rendered":"https:\/\/wiki.tino.org\/staging\/?p=30867"},"modified":"2025-06-11T16:09:08","modified_gmt":"2025-06-11T09:09:08","slug":"cai-dat-google-analytics-cho-wordpress","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/cai-dat-google-analytics-cho-wordpress\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics cho WordPress \u0111\u01a1n gi\u1ea3n nh\u1ea5t"},"content":{"rendered":"\n<p><strong>Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi website l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chuy\u00ean vi\u00ean SEO web n\u00e0o. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 theo d\u00f5i d\u1eef li\u1ec7u truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00f4ng c\u1ee5 Google Analytics. Trong b\u00e0i vi\u1ebft n\u00e0y, Tino Group s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n c\u00f4ng c\u1ee5 Google Analytics v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics cho <a href=\"https:\/\/tino.vn\/blog\/wordpress-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>.<\/strong><\/p>\n\n\n\n<h2 id=\"Google_Analytics_l\u00e0_g\u00ec?\"><strong>Google Analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 id=\"\u0110\u1ecbnh_ngh\u0129a_Google_Analytics\"><strong>\u0110\u1ecbnh ngh\u0129a Google Analytics<\/strong><\/h3>\n\n\n\n<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (<a href=\"https:\/\/tino.vn\/blog\/seo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>) c\u0169ng nh\u01b0 ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb. C\u00f4ng c\u1ee5 n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a <a href=\"https:\/\/marketingplatform.google.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Marketing Platform<\/a> v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed cho b\u1ea5t k\u1ef3 ai c\u00f3 t\u00e0i kho\u1ea3n Google.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-383.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30869\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-383.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-383-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Ch\u1ee9c_n\u0103ng_c\u1ee7a_Google_Analytics\"><strong>Ch\u1ee9c n\u0103ng c\u1ee7a Google Analytics<\/strong><\/h3>\n\n\n\n<p>Google Analytics \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t website v\u00e0 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft c\u1ee7a kh\u00e1ch truy c\u1eadp. C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng h\u00e0ng \u0111\u1ea7u, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, theo d\u00f5i vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau (mua h\u00e0ng, th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng), kh\u00e1m ph\u00e1 c\u00e1c m\u00f4 h\u00ecnh v\u00e0 xu h\u01b0\u1edbng trong t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ngo\u00e0i ra c\u00f2n thu th\u1eadp th\u00f4ng tin kh\u00e1c v\u1ec1 kh\u00e1ch truy c\u1eadp nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc .<\/p>\n\n\n\n<p>C\u00e1c trang web b\u00e1n l\u1ebb c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf th\u01b0\u1eddng s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng kh\u00e1c nhau m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 id=\"Nguy\u00ean_t\u1eafc_ho\u1ea1t_\u0111\u1ed9ng_c\u1ee7a_Google_Analytics\"><strong>Nguy\u00ean t\u1eafc ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics<\/strong><\/h3>\n\n\n\n<p>Google Analytics thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u1ed7i kh\u00e1ch truy c\u1eadp trang web th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u1ebb trang. M\u1ed9t th\u1ebb JavaScript s\u1ebd \u0111\u01b0\u1ee3c ch\u00e8n v\u00e0o m\u00e3 c\u1ee7a m\u1ed7i trang. Th\u1ebb n\u00e0y c\u00f3 th\u1ec3 ch\u1ea1y trong tr\u00ecnh duy\u1ec7t web c\u1ee7a m\u1ed7i kh\u00e1ch truy c\u1eadp, c\u00f3 nhi\u1ec7m v\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 g\u1eedi \u0111\u1ebfn m\u1ed9t trong c\u00e1c m\u00e1y ch\u1ee7 d\u1eef li\u1ec7u c\u1ee7a Google.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, Google Analytics c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh \u0111\u1ec3 theo d\u00f5i v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, t\u1ef7 l\u1ec7 tho\u00e1t, th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh, phi\u00ean theo k\u00eanh, l\u01b0\u1ee3t xem trang, m\u1ee5c ti\u00eau ho\u00e0n th\u00e0nh v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<p>Google Analytics bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00e1ch m\u00e0 kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a h\u1ecd. C\u00e1c t\u00ednh n\u0103ng cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch, gi\u00e1m s\u00e1t, tr\u1ef1c quan h\u00f3a, b\u00e1o c\u00e1o v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-384.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30870\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-384.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-384-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"T\u1ea1i_sao_Google_Analytics_l\u1ea1i_quan_tr\u1ecdng_\u0111\u1ed1i_v\u1edbi_website?\"><strong>T\u1ea1i sao Google Analytics l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi website?<\/strong><\/h3>\n\n\n\n<p>Google Analytics gi\u00fap b\u1ea1n \u0111\u01b0a ra nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb cho b\u1ea1n c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n<\/li><li>Nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd \u1edf tr\u00ean trang web c\u1ee7a b\u1ea1n<\/li><li>Th\u1eddi \u0111i\u1ec3m m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp trang web<\/li><li>Ng\u01b0\u1eddi truy c\u1eadp t\u00ecm th\u1ea5y trang web c\u1ee7a b\u1ea1n qua k\u00eanh n\u00e0o?<\/li><li>C\u00e1ch m\u00e0 ng\u01b0\u1eddi truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-385.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30871\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-385.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-385-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"C\u00e1ch_c\u00e0i_\u0111\u1eb7t_Google_Analytics_cho_WordPress\"><strong>C\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics cho WordPress<\/strong><\/h2>\n\n\n\n<h3 id=\"H\u01b0\u1edbng_d\u1eabn_c\u00e1ch_t\u1ea1o_t\u00e0i_kho\u1ea3n_Google_Analytics\"><strong>H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o t\u00e0i kho\u1ea3n Google Analytics<\/strong><\/h3>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> B\u1ea1n h\u00e3y truy c\u1eadp v\u00e0o<a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> \u0111\u00e2y<\/a> \u0111\u1ec3 ti\u1ebfn h\u00e0nh \u0111\u0103ng k\u00fd Google Analytics.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> Sau khi \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n Gmail c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh \u0111i\u1ec1n m\u1ed9t s\u1ed1 th\u00f4ng tin theo y\u00eau c\u1ea7u \u0111\u1ec3 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-386.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30872\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-386.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-386-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> Ti\u1ebfp theo, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn gi\u1eefa web, \u1ee9ng d\u1ee5ng Android ho\u1eb7c IOS. B\u1ea1n h\u00e3y b\u1ea1n ch\u1ecdn <strong>Web<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-387.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30873\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-387.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-387-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n c\u1ea7n nh\u1eadp t\u00ean v\u00e0 URL c\u1ee7a trang web<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-388.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30874\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-388.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-388-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong> L\u00fac n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y m\u00e3 theo d\u00f5i Google Analytics c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 sao ch\u00e9p m\u00e3 nh\u1eadp v\u00e0o trang web WordPress c\u1ee7a m\u00ecnh t\u00f9y thu\u1ed9c v\u00e0o ph\u01b0\u01a1ng ph\u00e1p b\u1ea1n s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h3 id=\"C\u00e1ch_th\u00eam_m\u00e3_Google_Analytics_v\u00e0o_WordPress\"><strong>C\u00e1ch th\u00eam m\u00e3 Google Analytics v\u00e0o WordPress<\/strong><\/h3>\n\n\n\n<h4 id=\"C\u00e1ch_1:_Ch\u00e8n_m\u00e3_Google_Analytics_v\u00e0o_file_header.php_c\u1ee7a_website_theo_ph\u01b0\u01a1ng_ph\u00e1p_th\u1ee7_c\u00f4ng\"><strong>C\u00e1ch 1: Ch\u00e8n m\u00e3 Google Analytics v\u00e0o file header.php c\u1ee7a website theo ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n h\u00e3y truy c\u1eadp trang qu\u1ea3n tr\u1ecb, sau \u0111\u00f3 v\u00e0o <strong>Appearance<\/strong> -&gt; <strong>Theme<\/strong> <strong>Editor<\/strong> -&gt; <strong>file header.php<\/strong>. K\u1ebf ti\u1ebfp, b\u1ea1n copy m\u00e3 theo d\u00f5i Google Analytics v\u00e0 ch\u00e8n v\u00e0o tr\u01b0\u1edbc th\u1ebb -&gt; <strong>Update file<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-389.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30875\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-389.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-389-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h4 id=\"C\u00e1ch_2:_S\u1eed_d\u1ee5ng_Plugin_Insert_Headers_and_Footers\"><strong>C\u00e1ch 2: S\u1eed d\u1ee5ng Plugin<\/strong> <strong>Insert Headers and Footers<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i c\u00e0i \u0111\u1eb7t Plugin Insert Headers and Footers. Sau khi \u0111\u00e3 c\u00e0i \u0111\u1eb7t v\u00e0 k\u00edch ho\u1ea1t Plugin n\u00e0y, b\u1ea1n h\u00e3y v\u00e0o trang qu\u1ea3n tr\u1ecb WordPress ch\u1ecdn <strong>Setting<\/strong> -&gt; <strong>Insert Header and Footer<\/strong> \u1edf thanh menu b\u00ean tr\u00e1i.<\/p>\n\n\n\n<p>Sau \u0111\u00f3 b\u1ea1n ch\u1ec9 c\u1ea7n d\u00e1n \u0111o\u1ea1n code Google Analytics \u0111\u00e3 copy v\u00e0o \u00f4 <strong>Script in Header<\/strong>, sau \u0111\u00f3 nh\u1ea5p v\u00e0o n\u00fat <strong>Save<\/strong> l\u00e0 ho\u00e0n t\u1ea5t<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-390.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30876\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-390.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-390-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h4 id=\"C\u00e1ch_3:_C\u00e0i_\u0111\u1eb7t_Google_Analytics_qua_Google_Tag_Manager\"><strong>C\u00e1ch 3: C\u00e0i \u0111\u1eb7t Google Analytics qua Google Tag Manager<\/strong><\/h4>\n\n\n\n<p>Google Tag Manager l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd trang web mi\u1ec5n ph\u00ed, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u00eam c\u00e1c th\u1ebb ti\u1ebfp th\u1ecb ho\u1eb7c \u0111o\u1ea1n m\u00e3 v\u00e0o trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 theo d\u00f5i v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb. C\u00f3 th\u1ec3 g\u1ecdi Google Tag Manager l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 trung gian.<\/p>\n\n\n\n<p>Vi\u1ec7c th\u00eam m\u00e3 Google Analytics th\u00f4ng qua Google Tag Manager mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n cho trang web c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1ch d\u00e1n m\u00e3 tr\u1ef1c ti\u1ebfp. Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p, v\u00ec v\u1eady, b\u1ea1n ch\u1ec9 n\u00ean tham kh\u1ea3o.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n t\u1ea1o t\u00e0i kho\u1ea3n Google Tag Manager v\u00e0 d\u00e1n m\u00e3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y v\u00e0o WordPress. C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o t\u1ea1i<a href=\"https:\/\/tino.vn\/blog\/google-tag-manager-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"> \u0111\u00e2y<\/a>. Sau khi \u0111\u00e3 t\u1ea1o t\u00e0i kho\u1ea3n th\u00e0nh c\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u00e0i \u0111\u1eb7t Google Analytics v\u00e0 trang web c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> T\u1ea1i trang ch\u1ee7 Google Tag Manager -&gt; <strong>Kh\u00f4ng gian l\u00e0m vi\u1ec7c<\/strong> -&gt; <strong>Bi\u1ebfn<\/strong> -&gt; <strong>T\u1ea1o M\u1edbi<\/strong> -&gt; \u0111\u1eb7t ti\u00eau \u0111\u1ec1 cho bi\u1ebfn v\u00e0 ch\u1ecdn lo\u1ea1i bi\u1ebfn <strong>C\u00e0i \u0111\u1eb7t Google Analytics<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-391.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30877\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-391.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-391-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n \u0111i\u1ec1n Tracking ID v\u00e0o m\u1ee5c <strong>M\u00e3 theo d\u00f5i<\/strong> v\u00e0 <strong>L\u01b0u<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-392.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30878\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-392.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-392-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> Ti\u1ebfn h\u00e0nh t\u1ea1o th\u1ebb Google Analytics, b\u1ea1n h\u00e3y ch\u1ecdn m\u1ee5c <strong>Th\u1ebb <\/strong>-&gt; <strong>M\u1edbi<\/strong> v\u00e0 ch\u1ecdn lo\u1ea1i th\u1ebb l\u00e0 <strong>Google Analytics: Universal Analytics<\/strong><\/p>\n\n\n\n<p>B\u1ea1n h\u00e3y ch\u1ecdn Lo\u1ea1i theo d\u00f5i l\u00e0 <strong>L\u01b0\u1ee3t xem trang<\/strong> v\u00e0 ch\u1ecdn bi\u1ebfn l\u00e0 <strong>M\u00e3 Google Analytics<\/strong> b\u1ea1n t\u1ea1o b\u00ean tr\u00ean.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-393.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30879\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-393.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-393-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1ea1i tr\u00ecnh k\u00edch ho\u1ea1t b\u1ea1n h\u00e3y ch\u1ecdn <strong>All Pages<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-394.png\" alt=\"cai-dat-google-analytics-cho-wordpress\" class=\"wp-image-30880\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-394.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-394-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> Sau khi ho\u00e0n th\u00e0nh, b\u1ea1n nh\u1ea5n <strong>L\u01b0u<\/strong> -&gt; <strong>G\u1eedi<\/strong> -&gt; <strong>Xu\u1ea5t b\u1ea3n<\/strong> -&gt; <strong>Ti\u1ebfp t\u1ee5c<\/strong><\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o n\u1ec1n t\u1ea3ng website, Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 tuy\u1ec7t v\u1eddi h\u01a1n \u0111\u1ec3 qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n web. Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00e0i \u0111\u1eb7t Google Analytics v\u00e0o WordPress. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 id=\"FAQs_v\u1ec1_Google_Analytics\"><strong>FAQs v\u1ec1 Google Analytics<\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"L\u00e0m_sao_\u0111\u1ec3_ki\u1ec3m_tra_website_\u0111\u00e3_c\u00e0i_\u0111\u1eb7t_Google_Analytics_th\u00e0nh_c\u00f4ng_ch\u01b0a?\">L\u00e0m sao \u0111\u1ec3 ki\u1ec3m tra website \u0111\u00e3 c\u00e0i \u0111\u1eb7t Google Analytics th\u00e0nh c\u00f4ng ch\u01b0a?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra b\u1eb1ng ti\u1ec7n \u00edch <strong>Tag Assistant<\/strong> c\u1ee7a Google<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n c\u00e0i ti\u1ec7n \u00edch<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-legacy-by-g\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Google Tag Assistant<\/a> tr\u00ean tr\u00ecnh duy\u1ec7t Chrome. Sau khi c\u00e0i xong, b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o website v\u00e0 nh\u1ea5n v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng m\u00e0u xanh v\u00e0 ch\u1ecdn <strong>Enable<\/strong><\/p>\n\n\n\n<p>K\u1ebf ti\u1ebfp, b\u1ea1n h\u00e3y Refresh l\u1ea1i trang, sau \u0111\u00f3 ch\u1ecdn l\u1ea1i bi\u1ec3u t\u01b0\u1ee3ng <strong>Tag Assistant<\/strong>. N\u1ebfu hi\u1ec7n m\u00e3 theo d\u00f5i UA-XXXXXXXX-Y, b\u1ea1n \u0111\u00e3 c\u00e0i \u0111\u1eb7t Google Analytics th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem b\u00e1o c\u00e1o th\u1eddi gian th\u1ef1c (Realtime) tr\u00ean GA \u0111\u1ec3 bi\u1ebfn c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hay ch\u01b0a.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"C\u00f3_th\u1ec3_c\u00e0i_\u0111\u1eb7t_th\u00eam_website_kh\u00e1c_tr\u00ean_c\u00f9ng_m\u1ed9t_t\u00e0i_kho\u1ea3n_Google_Analytics_kh\u00f4ng?\">C\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t th\u00eam website kh\u00e1c tr\u00ean c\u00f9ng m\u1ed9t t\u00e0i kho\u1ea3n Google Analytics kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed9t website v\u00e0 mu\u1ed1n th\u00eam website m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam thu\u1ed9c t\u00ednh m\u1edbi b\u1eb1ng c\u00e1ch ch\u1ecdn <strong>T\u1ea1o thu\u1ed9c t\u00ednh<\/strong>. Sau \u0111\u00f3, b\u1ea1n th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u01b0\u1edbng d\u1eabn t\u1ea1o t\u00e0i kho\u1ea3n Google Analytics \u1edf tr\u00ean.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_Analytics_c\u00f3_b\u1ecb_xem_l\u00e0_b\u1ea5t_h\u1ee3p_ph\u00e1p_kh\u00f4ng?\">Google Analytics c\u00f3 b\u1ecb xem l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>V\u00ec Google Analytics theo d\u00f5i d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch l\u01b0u tr\u1eef cookie tr\u00ean m\u00e1y ch\u1ee7 c\u1ee7a h\u1ecd, n\u00ean ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Google Analytics nh\u01b0ng b\u1ea1n kh\u00f4ng bao g\u1ed3m ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt tr\u00ean trang web c\u1ee7a m\u00ecnh, \u0111\u1ed3ng ngh\u0129a, b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch b\u1ea5t h\u1ee3p ph\u00e1p v\u00e0 vi ph\u1ea1m h\u1ee3p \u0111\u1ed3ng v\u1edbi Google.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_Analytics_c\u00f3_ho\u00e0n_to\u00e0n_mi\u1ec5n_ph\u00ed_kh\u00f4ng?\">Google Analytics c\u00f3 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Google Analytics kh\u00f4ng ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed h\u00e0ng th\u00e1ng, nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 th\u00eam c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao, b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ecbnh k\u1ef3.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"L\u00e0m sao \u0111\u1ec3 ki\u1ec3m tra website \u0111\u00e3 c\u00e0i \u0111\u1eb7t Google Analytics th\u00e0nh c\u00f4ng ch\u01b0a?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra b\u1eb1ng ti\u1ec7n \u00edch <strong>Tag Assistant<\/strong> c\u1ee7a Google<\/p><p>\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n c\u00e0i ti\u1ec7n \u00edch<a> Google Tag Assistant<\/a> tr\u00ean tr\u00ecnh duy\u1ec7t Chrome. Sau khi c\u00e0i xong, b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o website v\u00e0 nh\u1ea5n v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng m\u00e0u xanh v\u00e0 ch\u1ecdn <strong>Enable<\/strong><\/p><p>K\u1ebf ti\u1ebfp, b\u1ea1n h\u00e3y Refresh l\u1ea1i trang, sau \u0111\u00f3 ch\u1ecdn l\u1ea1i bi\u1ec3u t\u01b0\u1ee3ng <strong>Tag Assistant<\/strong>. N\u1ebfu hi\u1ec7n m\u00e3 theo d\u00f5i UA-XXXXXXXX-Y, b\u1ea1n \u0111\u00e3 c\u00e0i \u0111\u1eb7t Google Analytics th\u00e0nh c\u00f4ng.<\/p><p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem b\u00e1o c\u00e1o th\u1eddi gian th\u1ef1c (Realtime) tr\u00ean GA \u0111\u1ec3 bi\u1ebfn c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hay ch\u01b0a.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"C\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t th\u00eam website kh\u00e1c tr\u00ean c\u00f9ng m\u1ed9t t\u00e0i kho\u1ea3n Google Analytics kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed9t website v\u00e0 mu\u1ed1n th\u00eam website m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam thu\u1ed9c t\u00ednh m\u1edbi b\u1eb1ng c\u00e1ch ch\u1ecdn <strong>T\u1ea1o thu\u1ed9c t\u00ednh<\/strong>. Sau \u0111\u00f3, b\u1ea1n th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u01b0\u1edbng d\u1eabn t\u1ea1o t\u00e0i kho\u1ea3n Google Analytics \u1edf tr\u00ean.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Google Analytics c\u00f3 b\u1ecb xem l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>V\u00ec Google Analytics theo d\u00f5i d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch l\u01b0u tr\u1eef cookie tr\u00ean m\u00e1y ch\u1ee7 c\u1ee7a h\u1ecd, n\u00ean ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. 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C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 theo d\u00f5i d\u1eef li\u1ec7u truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00f4ng c\u1ee5 Google Analytics. Trong b\u00e0i vi\u1ebft n\u00e0y, Tino Group [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":30868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5404],"tags":[7389,6181],"class_list":["post-30867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmasters","tag-seo-website","tag-thu-thuat-seo"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/30867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=30867"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/30867\/revisions"}],"predecessor-version":[{"id":114731,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/30867\/revisions\/114731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/30868"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=30867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=30867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=30867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}