{"id":30893,"date":"2021-08-12T23:51:00","date_gmt":"2021-08-12T16:51:00","guid":{"rendered":"https:\/\/wiki.tino.org\/staging\/?p=30893"},"modified":"2025-06-11T16:09:08","modified_gmt":"2025-06-11T09:09:08","slug":"cach-su-dung-google-tag-manager","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/cach-su-dung-google-tag-manager\/","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng Google Tag Manager hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><strong>Google Tag Manager l\u00e0 thu\u1eadt ng\u1eef kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c SEOer hi\u1ec7n nay. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch trong <a href=\"https:\/\/tino.vn\/blog\/seo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>. Trong b\u00e0i vi\u1ebft h\u00f4m nay, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng Google Tag Manager sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/strong><\/p>\n\n\n\n<h2 id=\"\u0110\u00f4i_n\u00e9t_v\u1ec1_Google_Tag_Manager\"><strong>\u0110\u00f4i n\u00e9t v\u1ec1 Google Tag Manager<\/strong><\/h2>\n\n\n\n<h3 id=\"Google_Tag_Manager_l\u00e0_g\u00ec?\"><strong>Google Tag Manager l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/tino.vn\/blog\/google-tag-manager-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> (GTM), t\u1ea1m d\u1ecbch: <em>Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google<\/em>, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd trang web mi\u1ec5n ph\u00ed. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u00eam c\u00e1c th\u1ebb ti\u1ebfp th\u1ecb ho\u1eb7c \u0111o\u1ea1n m\u00e3 v\u00e0o trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 theo d\u00f5i v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb. Google Tag Manager h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng tri\u1ec3n khai c\u00e1c th\u1ebb theo d\u00f5i m\u00e0 kh\u00f4ng c\u1ea7n s\u1eeda \u0111\u1ed5i m\u00e3 \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n quy tr\u00ecnh thu th\u1eadp th\u00f4ng tin.<\/p>\n\n\n\n<p>Google Tag Manager l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu \u00edch, \u0111\u1eb7c bi\u1ec7t khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi <a href=\"https:\/\/tino.vn\/blog\/cai-dat-google-analytics-cho-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Google Tag Manager c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p gi\u1eefa c\u00e1c ph\u00f2ng ban, theo d\u00f5i chi\u1ebfn d\u1ecbch marketing, qu\u1ea3n l\u00fd th\u1ebb <a href=\"https:\/\/tino.vn\/blog\/html-css-javascript-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">JavaScript<\/a> v\u00e0 HTML, ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt website,\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-405.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30895\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-405.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-405-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"Gi\u1ea3i_th\u00edch_d\u1ec5_hi\u1ec3u_v\u1ec1_Google_Tag_Manager\"><strong>Gi\u1ea3i th\u00edch d\u1ec5 hi\u1ec3u v\u1ec1 Google Tag Manager<\/strong><\/h3>\n\n\n\n<p>C\u00e1c th\u1ebb m\u00e0 Google Tag Manager qu\u1ea3n l\u00fd bao g\u1ed3m th\u1ebb theo d\u00f5i website (Google Analytics), th\u1ebb ti\u1ebfp th\u1ecb l\u1ea1i (<a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjemuC1-KvyAhXIroYKHXflA1YYABAAGgJ2dQ&amp;ei=OlEVYcbHKuKZwbkP2suUiAo&amp;ohost=www.google.com&amp;cid=CAESQeD2CQzQ8WKxp_7_Va5wIeRo0VrPZ_nKHMEpP_6BX2gmAokXu9qJ76Hu8bmaPQ6oKK_qazXQgjGCCAKNG1PK0hOu&amp;sig=AOD64_0yAmVKpiZo_2h0fpNcWBPkIrJn3w&amp;q&amp;sqi=2&amp;adurl&amp;ved=2ahUKEwjGzNe1-KvyAhXiTDABHdolBaEQ0Qx6BAgDEAE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Ads<\/a>, Facebook Pixel), nh\u1eefng th\u1ebb t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i (Google Optimize, Hotjar, Crazy Egg),..<\/p>\n\n\n\n<p>\u0110\u1ec3 m\u1ed9t b\u00ean th\u1ee9 ba theo d\u00f5i hay \u0111o l\u01b0\u1eddng website c\u1ee7a b\u1ea1n, b\u1ea1n ph\u1ea3i g\u1eafn m\u1ed9t \u0111o\u1ea1n m\u00e3 c\u1ee7a h\u1ecd l\u00ean website. V\u00ed d\u1ee5 nh\u01b0 c\u00f4ng c\u1ee5 Google Analytics mu\u1ed1n theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i ph\u1ea3i c\u00f3 1 \u0111o\u1ea1n m\u00e3 c\u1ee7a GA g\u1eafn l\u00ean website,<a href=\"https:\/\/tino.vn\/blog\/cach-tai-facebook-cho-macbook\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a> mu\u1ed1n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean website s\u1ebd ph\u1ea3i c\u00f3 1 \u0111o\u1ea1n m\u00e3 pixel g\u1eafn v\u00e0o website,..<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 g\u1ecdi c\u00e1c \u0111o\u1ea1n m\u00e3 \u0111\u00f3 l\u00e0 c\u00e1c Tag (th\u1ebb)<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c \u0111\u1eb7t qu\u00e1 nhi\u1ec1u th\u1ebb nh\u01b0 v\u1eady l\u00ean website c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecb nh\u1ea7m l\u1eabn t\u1eeb kh\u00e2u thao t\u00e1c \u0111\u1ebfn kh\u00e2u qu\u1ea3n l\u00fd. H\u01a1n n\u1eefa, khi website load nhi\u1ec1u \u0111o\u1ea1n m\u00e3 (file .js) s\u1ebd d\u1ec5 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng t\u1ea3i trang l\u00e2u h\u01a1n.<\/p>\n\n\n\n<p>L\u00fac n\u00e0y, b\u1ea1n ch\u1ec9 c\u1ea7n g\u1eafn m\u00e3 Google Tag Manager l\u00ean website, t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb kh\u00e1c t\u1eeb b\u00ean th\u1ee9 ba s\u1ebd \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o \u0111\u00f3. V\u00ec th\u1ebf, Google Tag Manager c\u00f2n \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 trung gian.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-406.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30896\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-406.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-406-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"\u01afu_v\u00e0_nh\u01b0\u1ee3c_\u0111i\u1ec3m_c\u1ee7a_c\u00f4ng_c\u1ee5_Google_Tag_Manager\"><strong>\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00f4ng c\u1ee5 Google Tag Manager<\/strong><\/h3>\n\n\n\n<h4 id=\"\u01afu_\u0111i\u1ec3m\"><strong>\u01afu \u0111i\u1ec3m<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Kh\u00f4ng y\u00eau c\u1ea7u ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 code<\/li><li>Gi\u00fap d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt v\u00e0 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb \u0111\u01b0\u1ee3c th\u00eam v\u00e0o website<\/li><li>Gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng m\u00e3 JavaScript ph\u1ea3i t\u1ea3i tr\u1ef1c ti\u1ebfp tr\u00ean website, h\u1ed7 tr\u1ee3 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh h\u01a1n<\/li><li>Hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan nh\u01b0 content, <a href=\"https:\/\/tino.vn\/blog\/ui-ux-design-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX\/UI<\/a>,\u2026<\/li><li>Ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 s\u1eb5n c\u00e1c Template ngay tr\u00ean m\u1ea1ng<\/li><li>H\u1ed7 tr\u1ee3 \u0111o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i website v\u00e0 tri\u1ec3n khai A\/B testing<\/li><li>M\u1ed9t s\u1ed1 l\u1ee3i \u00edch kh\u00e1c nh\u01b0: b\u1ea3o m\u1eadt, qu\u1ea3n l\u00fd version, qu\u1ea3n l\u00fd user, workspace,\u2026<\/li><\/ul>\n\n\n\n<h4 id=\"Nh\u01b0\u1ee3c_\u0111i\u1ec3m\"><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u1eb7c d\u00f9 kh\u00f4ng y\u00eau c\u1ea7u v\u1ec1 code, nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u, c\u00f4ng c\u1ee5 n\u00e0y kh\u00e1 kh\u00f3 hi\u1ec3u.<\/li><li>C\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o<\/li><li>Khi g\u1eb7p s\u1ef1 c\u1ed1 n\u00e0o \u0111\u00f3, b\u1ea1n c\u0169ng ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 gi\u1ea3i quy\u1ebft<\/li><li>Kh\u00f4ng c\u00f3 b\u00e1o c\u00e1o nh\u01b0 Google Analytics<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-407.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30897\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-407.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-407-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"H\u01b0\u1edbng_d\u1eabn_c\u00e1ch_s\u1eed_d\u1ee5ng_Google_Tag_Manager&nbsp;\"><strong>H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Tag Manager&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Google Tag Manager b\u1ea1n h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft<a href=\"https:\/\/tino.vn\/blog\/google-tag-manager-la-gi\/#post-25048-_hhpdnhi2oiym\" target=\"_blank\" rel=\"noreferrer noopener\"> n\u00e0y<\/a><\/p>\n\n\n\n<h3 id=\"C\u00e1ch_thi\u1ebft_l\u1eadp_1_th\u1ebb_trong_Google_Tag_Manager\"><strong>C\u00e1ch thi\u1ebft l\u1eadp 1 th\u1ebb trong Google Tag Manager<\/strong><\/h3>\n\n\n\n<p>Khi b\u1ea1n c\u00f3 t\u00e0i kho\u1ea3n Google Tag Manager, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 thi\u1ebft l\u1eadp th\u1ebb (tag).<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Google Tag Manager, b\u1ea1n h\u00e3y nh\u1ea5p v\u00e0o n\u00fat <strong>Th\u00eam th\u1ebb m\u1edbi<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-408.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30898\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-408.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-408-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> \u1ede ph\u1ea7n ti\u00eau \u0111\u1ec1 th\u1ebb, b\u1ea1n h\u00e3y nh\u1ea5p v\u00e0o <strong>Tag Configuration<\/strong> \u0111\u1ec3 ch\u1ecdn lo\u1ea1i th\u1ebb (v\u00ed d\u1ee5 th\u1ebb b\u1ea1n ch\u1ecdn l\u00e0 Google Analytics)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-409.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30899\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-409.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-409-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> B\u1ea1n h\u00e3y nh\u1eadp ID thu\u1ed9c t\u00ednh web \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong t\u00e0i kho\u1ea3n Google Analytics. Sau \u0111\u00f3 h\u00e3y nh\u1ea5p v\u00e0o <strong>Track Type<\/strong> v\u00e0 ch\u1ecdn 1 lo\u1ea1i th\u00f4ng tin c\u1ea7n ph\u00e2n t\u00edch.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-410.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30900\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-410.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-410-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong> B\u1ea1n h\u00e3y ch\u1ecdn m\u1ed9t tr\u00ecnh k\u00edch ho\u1ea1t. V\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn <strong>All Pages<\/strong> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft m\u1ed7i khi ai \u0111\u00f3 gh\u00e9 th\u0103m trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-411.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30901\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-411.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-411-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Khi thi\u1ebft l\u1eadp xong, b\u1ea1n h\u00e3y nh\u1ea5n ch\u1ecdn <strong>Save<\/strong><\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 5: <\/strong>Ti\u1ebfp theo, b\u1ea1n nh\u1ea5p v\u00e0o n\u00fat<strong> Submit.<\/strong><\/p>\n\n\n\n<p>L\u00fac n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trang <strong>Submission Configuration<\/strong> v\u00e0 xu\u1ea5t hi\u1ec7n 2 l\u1ef1a ch\u1ecdn g\u1ed3m <strong>Publish and Create Version<\/strong> ho\u1eb7c <strong>Create Version<\/strong>.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ea9y th\u1ebb l\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean trang web c\u1ee7a m\u00ecnh, b\u1ea1n h\u00e3y ch\u1ecdn <strong>Publish and Create Version<\/strong>, v\u00e0 sau \u0111\u00f3 nh\u1ea5n n\u00fat <strong>Publish<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-412.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30902\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-412.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-412-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 6:<\/strong> B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ph\u1ea7n <strong>Container Version Description<\/strong>. \u0110\u1ec3 gi\u1eef c\u00e1c th\u1ebb c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp,b\u1ea1n h\u00e3y th\u00eam t\u00ean v\u00e0 m\u00f4 t\u1ea3.<\/p>\n\n\n\n<h3 id=\"C\u00e1ch_t\u1ea1o_m\u1ed9t_bi\u1ebfn_trong_Google_Tag_Manager\"><strong>C\u00e1ch t\u1ea1o m\u1ed9t bi\u1ebfn trong Google Tag Manager<\/strong><\/h3>\n\n\n\n<p>C\u00e1c bi\u1ebfn d\u1eef li\u1ec7u kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i thi\u1ebft l\u1eadp. Tuy nhi\u00ean, ch\u00fang cho ph\u00e9p Google Tag Manager truy c\u1eadp th\u00eam c\u00e1c th\u00f4ng tin b\u1ed5 sung c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 y\u00eau c\u1ea7u tr\u01b0\u1edbc \u0111\u00f3. C\u00f3 nh\u01b0 v\u1eady, tr\u00ecnh k\u00edch ho\u1ea1t v\u00e0 c\u00e1c th\u1ebb c\u1ee7a b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u01b0u ID theo d\u00f5i Google Analytics c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t bi\u1ebfn, b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n t\u00ecm ki\u1ebfm m\u1ed7i khi b\u1ea1n t\u1ea1o th\u1ebb m\u1edbi cho Google Analytics.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Nh\u1ea5p v\u00e0o ph\u1ea7n <strong>Variables<\/strong> t\u1ea1i trang ch\u1ee7 Google Tag Manager<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-413.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30903\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-413.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-413-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> \u1ede d\u01b0\u1edbi ph\u1ea7n <strong>User-Defined Variables<\/strong>, b\u1ea1n h\u00e3y nh\u1ea5p v\u00e0o <strong>New<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-414.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30904\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-414.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-414-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> B\u1ea1n h\u00e3y \u0111\u1eb7t t\u00ean cho bi\u1ebfn, sau \u0111\u00f3 ti\u1ebfp t\u1ee5c nh\u1ea5p v\u00e0o h\u1ed9p <strong>Variable Configuration<\/strong><\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 4: <\/strong>B\u1ea1n n\u00ean ch\u1ecdn <strong>Constant<\/strong> l\u00e0m bi\u1ebfn n\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n ID thay \u0111\u1ed5i cho c\u00e1c th\u1ebb kh\u00e1c nhau.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-415.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30905\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-415.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-415-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 5: <\/strong>H\u00e3y nh\u1eadp s\u1ed1 ID theo d\u00f5i Google Analytics c\u1ee7a b\u1ea1n v\u00e0o h\u1ed9p <strong>Value <\/strong>v\u00e0 nh\u1ea5n n\u00fat <strong>Save<\/strong>.<\/p>\n\n\n\n<h3 id=\"C\u00e1ch_ch\u1ec9nh_s\u1eeda_v\u00e0_thay_\u0111\u1ed5i_gi\u00e1_tr\u1ecb_c\u1ee7a_th\u1ebb\"><strong>C\u00e1ch ch\u1ec9nh s\u1eeda v\u00e0 thay \u0111\u1ed5i gi\u00e1 tr\u1ecb c\u1ee7a th\u1ebb<\/strong><\/h3>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Quay l\u1ea1i trang ch\u1ee7 c\u1ee7a b\u1ea1n, ch\u1ecdn <strong>Tags<\/strong>, sau \u0111\u00f3 nh\u1ea5p v\u00e0o th\u1ebb b\u1ea1n mu\u1ed1n ch\u1ec9nh s\u1eeda<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-416.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30906\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-416.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-416-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 2: <\/strong>Nh\u1ea5n v\u00e0o<strong> bi\u1ec3u t\u01b0\u1ee3ng d\u1ea5u + <\/strong>nh\u01b0 h\u00ecnh<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-417.png\" alt=\"Cach-su-dung-google-tag-manager\" class=\"wp-image-30907\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-417.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-417-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> Ch\u1ec9nh s\u1eeda m\u1ed9t bi\u1ebfn. T\u1ea1i h\u1ed9p <strong>Choose a variable<\/strong>, b\u1ea1n h\u00e3y nh\u1ea5p v\u00e0o bi\u1ebfn c\u1ea7n thay \u0111\u1ed5i<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong> Nh\u1ea5p v\u00e0o n\u00fat <strong>Save <\/strong>v\u00e0 th\u1ebb c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-418.png\" alt=\"\" class=\"wp-image-30908\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-418.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2021\/08\/word-image-418-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c th\u1ebb cho Facebook Pixel hay Google Ads<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o Google Tag Manager, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y c\u00f4ng c\u1ee5 n\u00e0y v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi. Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n \u0111\u1ec3 s\u1eed d\u1ee5ng Google Tag Manager. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng nh\u00e9!<\/p>\n\n\n\n<h2 id=\"FAQs_v\u1ec1_C\u00e1ch_s\u1eed_d\u1ee5ng_Google_Tag_Manager\"><strong>FAQs v\u1ec1 C\u00e1ch s\u1eed d\u1ee5ng Google Tag Manager<\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"T\u1ea1i_sao_n\u00ean_s\u1eed_d\u1ee5ng_Google_Tag_Manager?\">T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Google Tag Manager?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Tr\u01b0\u1edbc ti\u00ean, Google Tag Manager h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n web c\u1ee7a doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c t\u00e1c v\u1ee5 l\u1edbn h\u01a1n thay v\u00ec d\u00e0nh th\u1eddi gian \u0111\u1ec3 m\u00e3 h\u00f3a t\u1eebng th\u1ebb ti\u1ebfp th\u1ecb ri\u00eang l\u1ebb.<\/p>\n\n\n\n<p>Th\u1ee9 hai, v\u00ec Google Tag Manager th\u1ef1c hi\u1ec7n m\u00e3 h\u00f3a c\u00e1c th\u1ebb cho b\u1ea1n, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng x\u1ea3y ra l\u1ed7i c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>Th\u1ee9 ba, s\u1eed d\u1ee5ng Google Tag Manager gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_Tag_Manager_v\u00e0_Google_Analytics_kh\u00e1c_nhau_nh\u01b0_th\u1ebf_n\u00e0o?\">Google Tag Manager v\u00e0 Google Analytics kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u00e1c b\u00e1o c\u00e1o s\u1ed1 li\u1ec7u tr\u00ean website. Google Tag Manager l\u00e0 m\u1ed9t tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb tag g\u1eafn trong website trong \u0111\u00f3 bao g\u1ed3m th\u1ebb Google Analytics.<\/p>\n\n\n\n<p>D\u00f9 \u0111\u00e2y l\u00e0 hai c\u00f4ng c\u1ee5 ri\u00eang bi\u1ec7t, nh\u01b0ng ch\u00fang v\u1eabn h\u1ed7 tr\u1ee3 nhau khi b\u1ea1n c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i Google Analytics th\u00f4ng qua Google Tag Manager.V\u1ec1 c\u01a1 b\u1ea3n, Google Tag Manager s\u1ebd ki\u1ec3m so\u00e1t th\u00f4ng tin n\u00e0o \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c. C\u1ea3 hai s\u1ebd k\u1ebft h\u1ee3p c\u00f9ng nhau \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_Tag_Manager_c\u00f3_d\u1ec5_s\u1eed_d\u1ee5ng_kh\u00f4ng?\">Google Tag Manager c\u00f3 d\u1ec5 s\u1eed d\u1ee5ng kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Nh\u01b0 \u0111\u00e3 chia s\u1ebb \u1edf ph\u1ea7n nh\u01b0\u1ee3c \u0111i\u1ec3m, Google Tag Manager kh\u00f4ng h\u1ec1 d\u1ec5 s\u1eed d\u1ee5ng. B\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 ki\u1ebfn \u200b\u200bth\u1ee9c k\u1ef9 thu\u1eadt \u0111\u1ec3 hi\u1ec3u c\u00e1ch thi\u1ebft l\u1eadp th\u1ebb, tr\u00ecnh k\u00edch ho\u1ea1t v\u00e0 bi\u1ebfn. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n mu\u1ed1n g\u1eafn th\u1ebb Facebook Pixel, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t s\u1ed1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u1ebb n\u00e0y.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Google_Tag_Manager_c\u00f3_l\u00e0m_ch\u1eadm_trang_web_kh\u00f4ng?\">Google Tag Manager c\u00f3 l\u00e0m ch\u1eadm trang web kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n l\u00e0 c\u00f3. C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 d\u00f2ng m\u00e3 b\u1ed5 sung n\u00e0o \u0111\u01b0\u1ee3c th\u00eam v\u00e0o trang web, Google Tag Manager s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i trang. 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Trong b\u00e0i vi\u1ebft h\u00f4m nay, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng Google Tag Manager sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u00f4i [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":30894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5404],"tags":[7389,6181],"class_list":["post-30893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmasters","tag-seo-website","tag-thu-thuat-seo"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/30893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=30893"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/30893\/revisions"}],"predecessor-version":[{"id":114730,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/30893\/revisions\/114730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/30894"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=30893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=30893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=30893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}