{"id":4131,"date":"2021-09-06T10:28:00","date_gmt":"2021-09-06T03:28:00","guid":{"rendered":"https:\/\/tino.org\/?p=4131"},"modified":"2025-06-11T15:54:49","modified_gmt":"2025-06-11T08:54:49","slug":"customer-equity-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/customer-equity-la-gi\/","title":{"rendered":"Customer Equity l\u00e0 g\u00ec? \u0110i\u1ec3m danh 5 chi\u1ebfn thu\u1eadt t\u0103ng ch\u1ec9 s\u1ed1 Customer Equity hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

M\u1ecdi th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u1ec1u c\u00f3 chung m\u1ed9t b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng, \u0111\u00f3 ch\u00ednh l\u00e0 duy tr\u00ec gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng (Customer Equity). V\u1eady gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? T\u1ea1i sao gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? Tino Group s\u1ebd tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong>\n<\/p>\n\n\n\n

<\/a>Customer Equity l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

<\/a>\u0110\u1ecbnh ngh\u0129a v\u1ec1 Customer Equity<\/strong><\/h3>\n\n\n\n

Theo \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n, Customer Equity (t\u1ea1m d\u1ecbch: gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/em> ho\u1eb7c v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a kh\u00e1ch h\u00e0ng<\/em>) l\u00e0 th\u00e0nh qu\u1ea3 c\u1ee7a doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/a>. M\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 m\u1ed9t v\u00f2ng \u0111\u1eddi nh\u1ea5t \u0111\u1ecbnh (Customer Lifetime Value<\/strong>), Customer Equity ch\u00ednh l\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3. <\/p>\n\n\n\n

\"customer-equity-la-gi\"<\/figure><\/div>\n\n\n\n

\n Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, kh\u00e1ch h\u00e0ng c\u00e0ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p, doanh nghi\u1ec7p s\u1ebd c\u00e0ng h\u01b0\u1edfng \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng. Nh\u00ecn chung, ch\u1ec9 s\u1ed1 Customer Equity t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi \u0111\u1ed9 trung th\u00e0nh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng. Ch\u1ec9 s\u1ed1 Customer Equity c\u00e0ng cao, l\u1ee3i nhu\u1eadn m\u00e0 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u.\n<\/p>\n\n\n\n

\n X\u00e9t v\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, Customer Equity ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb kinh doanh m\u00e0 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u1edf hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea3 t\u01b0\u01a1ng lai. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 ch\u1ec9 s\u1ed1 Customer Equity cao s\u1ebd c\u00f3 m\u1ee9c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n c\u00e1c doanh nghi\u1ec7p c\u00f3 ch\u1ec9 s\u1ed1 Customer Equity th\u1ea5p.\n<\/p>\n\n\n\n

<\/a>M\u00f4 h\u00ecnh Customer Equity l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

M\u1ed9t m\u00f4 h\u00ecnh Customer Equity \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb 3 y\u1ebfu t\u1ed1: Value Equity (Gi\u00e1 tr\u1ecb v\u1ed1n s\u1edf h\u1eefu<\/em>), Brand Equity <\/strong>(Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em>) v\u00e0 Relationship Equity (Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed1i quan h\u1ec7<\/em>). <\/p>\n\n\n\n

<\/a>Value Equity (Gi\u00e1 tr\u1ecb v\u1ed1n s\u1edf h\u1eefu)<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng sau khi tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/a> c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00f3 c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 v\u00e0 s\u1ef1 ti\u1ec7n d\u1ecbch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Ngo\u00e0i ra, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u201cch\u1ea5m \u0111i\u1ec3m\u201d doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p ch\u1ec9 \u0111\u1ea1t \u0111i\u1ec3m Value Equity cao khi \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nh\u00e2n t\u1ed1 tr\u00ean. <\/p>\n\n\n\n

\"customer-equity-la-gi\"<\/figure><\/div>\n\n\n\n

\n C\u00e0 ph\u00ea Trung Nguy\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u1ec9 s\u1ed1 Value Equity cao v\u00ec \u0111\u00e1p \u1ee9ng \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed: th\u01a1m ngon, ti\u1ec7n l\u1ee3i (c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i) v\u00e0 gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd.\n<\/p>\n\n\n\n

<\/a>Brand Equity (Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u)<\/strong><\/h4>\n\n\n\n

\n \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 Brand Equity cao, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u201cKi\u1ebfn t\u1ea1o\u201d Brand Equity l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i v\u00e0 r\u1ea5t kh\u00f3 kh\u0103n, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u c\u00f4ng \u0111o\u1ea1n kh\u00e1c nhau nh\u01b0: ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng,…\n<\/p>\n\n\n\n

\n Brand Equity l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng ch\u1ec9 s\u1ed1 Customer Equity. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u201cb\u1ec7 ph\u00f3ng\u201d gi\u00fap doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n

<\/a>Relationship Equity (Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed1i quan h\u1ec7)<\/strong><\/h4>\n\n\n\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u201c\u0111i\u1ec1u ki\u1ec7n c\u1ea7n\u201d c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 mang l\u1ea1i. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i<\/a>, tri \u00e2n, \u01b0u \u0111\u00e3i,… <\/p>\n\n\n\n

\"customer-equity-la-gi\"<\/figure><\/div>\n\n\n\n

\n D\u1ef1a v\u00e0o quy m\u00f4 v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn l\u1ef1a nh\u00e2n t\u1ed1 n\u00e0o l\u00e0 c\u1ed1t y\u1ebfu nh\u1ea5t trong qu\u00e1 tr\u00ecnh t\u1ea1o kh\u00e1ch h\u00e0ng, t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n\n

<\/a>7 b\u01b0\u1edbc t\u00ednh Customer Equity c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

B\u01b0\u1edbc 1<\/strong>: X\u00e1c \u0111\u1ecbnh chi ph\u00ed doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. V\u00ed d\u1ee5: Doanh nghi\u1ec7p b\u1ecf ra 50.000$\/n\u0103m \u0111\u1ec3 ti\u1ebfp th\u1ecb video thu h\u00fat 500 kh\u00e1ch h\u00e0ng, v\u1eady doanh nghi\u1ec7p \u0111\u00e3 chi kho\u1ea3ng 100$ cho m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi.\n<\/p>\n\n\n\n

B\u01b0\u1edbc 2<\/strong>: X\u00e1c \u0111\u1ecbnh chi ph\u00ed doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Chi ph\u00ed n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: chi\u1ebfn d\u1ecbch Email Marketing<\/a>, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i kh\u00e1ch h\u00e0ng, Marketing<\/a> v\u00e0o ng\u00e0y l\u1ec5, SMS Marketing<\/a>,… <\/p>\n\n\n\n

B\u01b0\u1edbc 3<\/strong>: \u01af\u1edbc t\u00ednh s\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chi ti\u00eau trong m\u1ed7i n\u0103m. V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n 10 l\u1ea7n\/n\u0103m v\u00e0 m\u1ed7i l\u1ea7n mua h\u00e0ng h\u1ecd s\u1ebd chi kho\u1ea3ng 10$, v\u1eady \u01b0\u1edbc t\u00ednh chi ti\u00eau h\u1eb1ng n\u0103m c\u1ee7a h\u1ecd s\u1ebd l\u00e0 100$.\n<\/p>\n\n\n\n

\"customer-equity-la-gi\"<\/figure><\/div>\n\n\n\n

B\u01b0\u1edbc 4<\/strong>: T\u00ednh to\u00e1n s\u1ed1 ti\u1ec1n doanh nghi\u1ec7p b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Doanh nghi\u1ec7p chi 3$ cho 10$ ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng, v\u1eady t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 70%\n<\/p>\n\n\n\n

B\u01b0\u1edbc 5<\/strong>: X\u00e2y d\u1ef1ng bi\u1ec3u \u0111\u1ed3 li\u1ec7t k\u00ea d\u00f2ng ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng trung b\u00ecnh trong m\u1ed9t th\u1eddi gian c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: Doanh nghi\u1ec7p \u01b0\u1edbc t\u00ednh s\u1ebd gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng trong v\u00f2ng 2 n\u0103m, v\u1eady doanh nghi\u1ec7p s\u1ebd t\u1ea1o m\u1ed9t bi\u1ec3u \u0111\u1ed3 \u01b0\u1edbc t\u00ednh s\u1ed1 ti\u1ec1n m\u00ecnh s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c trong 2 n\u0103m \u1ea5y.\n<\/p>\n\n\n\n

B\u01b0\u1edbc 6<\/strong>: Ph\u00e2n t\u00e1ch d\u00f2ng ti\u1ec1n cho t\u1eebng n\u0103m: T\u1eeb n\u0103m \u0111\u1ea7u ti\u00ean (bao g\u1ed3m t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u c\u1ee7a doanh nghi\u1ec7p), b\u1ea1n c\u00f3 th\u1ec3 chia d\u00f2ng ti\u1ec1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb ti\u1ec1n m\u1eb7t \u1edf hi\u1ec7n t\u1ea1i (M\u1ee9c chi\u1ebft kh\u1ea5u t\u00f9y thu\u1ed9c v\u00e0o m\u1ed7i doanh nghi\u1ec7p).\n<\/p>\n\n\n\n

B\u01b0\u1edbc 7<\/strong>: X\u00e1c \u0111\u1ecbnh t\u1ed5ng gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a to\u00e0n b\u1ed9 d\u00f2ng ti\u1ec1n trong su\u1ed1t m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh. Ch\u00fa \u00fd, n\u1ebfu mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 c\u1ed9ng to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3.\n<\/p>\n\n\n\n

<\/a>Chi\u1ebfn thu\u1eadt gia t\u0103ng ch\u1ec9 s\u1ed1 Customer Equity<\/strong><\/h2>\n\n\n\n

<\/a>Quan t\u00e2m \u0111\u1ebfn suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng d\u00e0i l\u00e2u l\u00e0 \u0111\u01b0a h\u1ecd v\u00e0o \u201cm\u1ed9t m\u1ed1i quan h\u1ec7\u201d v\u1edbi b\u1ea1n. Ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi s\u1edf th\u00edch v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110\u00e2y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u201cc\u00e1 nh\u00e2n h\u00f3a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d.\n<\/p>\n\n\n\n

\"customer-equity-la-gi\"<\/figure><\/div>\n\n\n\n

\n B\u1ea1n c\u00f3 th\u1ec3 th\u0103m d\u00f2 \u00fd ki\u1ebfn, nguy\u1ec7n v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng qua email, b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c s\u1eafp t\u1edbi c\u1ee7a b\u1ea1n.\n<\/p>\n\n\n\n

<\/a>T\u0103ng s\u1ef1 thu\u1eadn ti\u1ec7n khi mua h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n T\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng l\u00e0 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 Customer Equity. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n c\u00e1c b\u01b0\u1edbc mua s\u1eafm nh\u01b0: thanh to\u00e1n, v\u1eadn chuy\u1ec3n, k\u00edch ho\u1ea1t h\u1ec7 th\u1ed1ng t\u01b0 v\u1ea5n t\u1ef1 \u0111\u1ed9ng,… Tr\u1ea3i nghi\u1ec7m mua h\u00e0ng nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao h\u01a1n v\u1ec1 doanh nghi\u1ec7p b\u1ea1n.\n<\/p>\n\n\n\n

<\/a>Lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c website ho\u1eb7c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Trong qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, vi\u1ec7c ph\u00e1t sinh v\u1ea5n \u0111\u1ec1 ngo\u00e0i \u00fd mu\u1ed1n l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi. V\u00ec v\u1eady, n\u1ebfu c\u00f3 m\u1eb7t \u0111\u00fang th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u1ea7n h\u1ed7 tr\u1ee3, doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

<\/a>C\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n

\n \u201cT\u1ed1t g\u1ed7 h\u01a1n t\u1ed1t n\u01b0\u1edbc s\u01a1n\u201d, nh\u1eefng gi\u00e1 tr\u1ecb b\u00ean trong lu\u00f4n t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t. T\u01b0\u01a1ng t\u1ef1 v\u1eady, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao ch\u1ec9 s\u1ed1 Customer Equity. Ch\u1ec9 nh\u1eefng s\u1ea3n ph\u1ea9m cung c\u1ea5p \u0111\u01b0\u1ee3c l\u1ee3i \u00edch v\u00e0 hi\u1ec7u qu\u1ea3 cho kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ee7 s\u1ee9c t\u1ed3n t\u1ea1i l\u00e2u b\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n

\n X\u00e3 h\u1ed9i c\u00e0ng ph\u00e1t tri\u1ec3n, y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng cao. V\u00ec v\u1eady, kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn, n\u00e2ng cao t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng duy nh\u1ea5t gi\u00fap doanh nghi\u1ec7p gi\u1eef \u0111\u01b0\u1ee3c ch\u00e2n kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\"customer-equity-la-gi\"<\/figure><\/div>\n\n\n\n

\n N\u1ebfu b\u1ea1n th\u1eadt s\u1ef1 nghi\u00eam t\u00fac tham gia v\u00e0o l\u0129nh v\u1ef1c kinh doanh \u0111\u1ea7y m\u1ea1o hi\u1ec3m nh\u01b0ng c\u0169ng r\u1ea5t h\u1ea5p d\u1eabn b\u1edfi \u201cm\u00f3n l\u1eddi\u201d thu \u0111\u01b0\u1ee3c, v\u1eady t\u1eadp trung nghi\u00ean c\u1ee9u v\u1ec1 Customer Equity l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0m. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u00fap b\u1ea1n thu nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Customer Equity. Tino Group ch\u00fac b\u1ea1n g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai!\n<\/p>\n\n\n\n

<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Customer Equity<\/strong><\/h2>\n\n\n
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\u0110i\u1ec3m kh\u00e1c v\u00e0 gi\u1ed1ng nhau gi\u1eefa Brand Equity v\u00e0 Customer Equity l\u00e0 g\u00ec? <\/h3>\n
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Kh\u00e1c nhau:<\/strong>
– Brand Equity: L\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng
– Customer Equity: L\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng mang \u0111\u1ebfn cho doanh nghi\u1ec7p
\u0110i\u1ec3m gi\u1ed1ng<\/strong>: C\u1ea3 Brand Equity v\u00e0 Customer Equity \u0111\u1ec1u c\u00f3 c\u00f9ng 2 m\u1ee5c ti\u00eau l\u1edbn:
– Th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p
– Gi\u00fap doanh nghi\u1ec7p thu l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a<\/p>\n\n<\/div>\n<\/div>\n

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Gi\u00e1 tr\u1ecb c\u1ee7a Customer Equity mang \u0111\u1ebfn cho doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h3>\n
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Customer Equity cho ph\u00e9p doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn kh\u00e1ch h\u00e0ng mang \u0111\u1ebfn trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ecd \u0111\u1ed3ng h\u00e0nh v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n<\/div>\n<\/div>\n

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C\u00f4ng th\u1ee9c t\u1ed5ng qu\u00e1t c\u1ee7a Customer Equity l\u00e0 g\u00ec?<\/h3>\n
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Customer Equity (Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/em>) = T\u1ed5ng t\u1ea5t c\u1ea3 c\u00e1c gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai
Trong \u0111\u00f3, gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u, n\u00ean ch\u1ec9 s\u1ed1 Customer Equity s\u1ebd cung c\u1ea5p l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng c\u1ee7a doanh nghi\u1ec7p t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai tr\u00ean c\u01a1 s\u1edf chi\u1ebft kh\u1ea5u.<\/p>\n\n<\/div>\n<\/div>\n

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Th\u1ebf n\u00e0o l\u00e0 t\u1ef7 l\u1ec7 churn?<\/h3>\n
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\u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p h\u1eb1ng n\u0103m. C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 churn l\u00e0:
T\u1ef7 l\u1ec7 churn = L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ea7u n\u0103m – L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \/ L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ea7u n\u0103m<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n