{"id":4343,"date":"2021-09-16T17:08:00","date_gmt":"2021-09-16T10:08:00","guid":{"rendered":"https:\/\/tino.org\/?p=4343"},"modified":"2025-06-10T11:45:29","modified_gmt":"2025-06-10T04:45:29","slug":"digital-platform-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/digital-platform-la-gi\/","title":{"rendered":"Digital Platform l\u00e0 g\u00ec? 7 lo\u1ea1i h\u00ecnh Digital Platform \u201chot\u201d nh\u1ea5t d\u00e0nh cho Marketers"},"content":{"rendered":"\n

V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng m\u1eb7t v\u00e0 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i c\u1ee7a c\u00f4ng ngh\u1ec7, nh\u1eefng n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 (Digital Platform) l\u1ea7n l\u01b0\u1ee3t ra \u0111\u1eddi t\u1ea1o ra m\u1ed9t \u201ck\u1ef7 nguy\u00ean\u201d ti\u1ebfp th\u1ecb <\/a>huy ho\u00e0ng nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay. N\u1ebfu l\u00e0 m\u1ed9t Marketer, \u0111\u1eebng b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y v\u00ec Tino Group s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 7 m\u00f4 h\u00ecnh Digital Platform \u201chot\u201d nh\u1ea5t hi\u1ec7n nay.<\/strong> <\/p>\n\n\n\n

<\/a>T\u1ed5ng quan v\u1ec1 Digital Platform<\/strong><\/h2>\n\n\n\n

<\/a>Digital Platform l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

\n Tr\u01b0\u1edbc khi gi\u1ea3i th\u00edch t\u1ed5ng th\u1ec3 thu\u1eadt ng\u1eef \u201cDigital Platform\u201d, Tino Group s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 t\u1eeb \u201cPlatform\u201d.\n<\/p>\n\n\n\n

\n Platform (t\u1ea1m d\u1ecbch: n\u1ec1n t\u1ea3ng<\/em>) l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m n\u00fat. X\u00e3 h\u1ed9i c\u00e0ng ph\u00e1t tri\u1ec3n, m\u1ea1ng l\u01b0\u1edbi n\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 \u0111a d\u1ea1ng h\u01a1n, t\u1eeb \u0111\u01a1n m\u1ea1ng, song m\u1ea1ng cho \u0111\u1ebfn li\u00ean m\u1ea1ng. \n<\/p>\n\n\n\n

\"digital-platform-la-gi\"<\/figure><\/div>\n\n\n\n

Ch\u00fang ta c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p m\u1ea1ng l\u01b0\u1edbi \u1edf b\u1ea5t k\u1ef3 n\u01a1i \u0111\u00e2u nh\u01b0: m\u1ea1ng l\u01b0\u1edbi di \u0111\u1ed9ng, m\u1ea1ng l\u01b0\u1edbi \u0111i\u1ec7n, m\u1ea1ng l\u01b0\u1edbi vi\u1ec5n th\u00f4ng,… Trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a>, minh h\u1ecda r\u00f5 n\u00e9t nh\u1ea5t v\u1ec1 li\u00ean m\u1ea1ng \u0111\u00f3 ch\u00ednh l\u00e0 Internet. M\u1ea1ng l\u01b0\u1edbi n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u00e0 tr\u1ea3i r\u1ed9ng kh\u1eafp qu\u1ed1c gia, th\u1eadm ch\u00ed l\u00e0 to\u00e0n c\u1ea7u. <\/p>\n\n\n\n

\n V\u1eady Digital Platform hay n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/em> l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u00f9ng \u0111\u1ec3 k\u1ebft n\u1ed1i, trao \u0111\u1ed5i th\u00f4ng tin, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua Internet. M\u1ed7i m\u1ea1ng l\u01b0\u1edbi s\u1ebd h\u00ecnh th\u00e0nh n\u00ean m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng \u1ee9ng, n\u1ebfu kh\u00f4ng c\u00f3 c\u1ed9ng \u0111\u1ed3ng, Digital Platform s\u1ebd m\u1ea5t \u0111i gi\u00e1 tr\u1ecb v\u1ed1n c\u00f3 c\u1ee7a n\u00f3.\n<\/p>\n\n\n\n

<\/a>C\u00e1c lo\u1ea1i h\u00ecnh Digital Platform ph\u1ed5 bi\u1ebfn<\/strong><\/h3>\n\n\n\n

\n Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i h\u00ecnh Digital Platform kh\u00e1c nhau v\u1ec1 c\u1ea3 t\u00ednh n\u0103ng l\u1eabn c\u00e1c th\u1ee9c ho\u1ea1t \u0111\u1ed9ng. V\u00ec v\u1eady, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng m\u00f4 h\u00ecnh v\u00e0 m\u1ee5c \u0111\u00edch kinh doanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng lo\u1ea1i Digital Platform ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c Digital Platform ph\u1ed5 bi\u1ebfn, nh\u01b0:\n<\/p>\n\n\n\n

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