{"id":5355,"date":"2021-10-28T22:54:22","date_gmt":"2021-10-28T15:54:22","guid":{"rendered":"https:\/\/tino.org\/?p=5355"},"modified":"2025-06-10T11:57:20","modified_gmt":"2025-06-10T04:57:20","slug":"quang-cao-zalo-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/quang-cao-zalo-la-gi\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o Zalo l\u00e0 g\u00ec? \u201cB\u1ecf t\u00fai\u201d kinh nghi\u1ec7m ch\u1ea1y qu\u1ea3ng c\u00e1o Zalo hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

Ngo\u00e0i Facebook<\/a> v\u00e0 Instagram, m\u1ea1ng x\u00e3 h\u1ed9i Zalo c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m t\u1eeb ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam. S\u1edf h\u1eefu nh\u1eefng t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn, Zalo \u0111\u00e3 tr\u1edf th\u00e0nh \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d \u0111\u00e1p \u1ee9ng nhu c\u1ea7u qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng gia. V\u1eady qu\u1ea3ng c\u00e1o Zalo l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o ch\u1ea1y qu\u1ea3ng c\u00e1o Zalo hi\u1ec7u qu\u1ea3? M\u1eddi b\u1ea1n t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong> <\/p>\n\n\n\n

<\/a>T\u00ecm hi\u1ec3u v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o Zalo<\/strong><\/h2>\n\n\n\n

<\/a>Zalo l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Zalo l\u00e0 \u1ee9ng d\u1ee5ng do ng\u01b0\u1eddi Vi\u1ec7t s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 \u0111i\u1ec1u h\u00e0nh b\u1edfi Vinagame (VNG<\/strong>) – c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. M\u1ea1ng x\u00e3 h\u1ed9i Zalo h\u01b0\u1edbng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng OTT (Over the top<\/strong>). <\/p>\n\n\n\n

\"quang-cao-zalo-la-gi\"<\/figure><\/div>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Facebook, m\u1ea1ng x\u00e3 h\u1ed9i<\/a> n\u00e0y c\u0169ng s\u1edf h\u1eefu nh\u1eefng t\u00ednh n\u0103ng c\u01a1 b\u1ea3n: nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n, chia s\u1ebb n\u1ed9i dung nh\u01b0: th\u00f4ng tin, h\u00ecnh \u1ea3nh, video,… v\u00e0 theo d\u00f5i tr\u1ea1ng th\u00e1i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n b\u00e8. Nh\u1edd \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean l\u00e0n s\u00f3ng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd, \u0111\u00e1nh b\u1ea1i nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd tr\u01b0\u1edbc \u0111\u00e2y. <\/p>\n\n\n\n

\n V\u1edbi nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i, Zalo nhanh ch\u00f3ng l\u1ecdt v\u00e0o top nh\u1eefng \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t s\u1eed d\u1ee5ng nh\u1ea5t hi\u1ec7n nay. M\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y tr\u1edf th\u00e0nh b\u1ea1n \u0111\u1ed3ng h\u00e0nh ti\u1ec1m n\u0103ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p tr\u00ean con \u0111\u01b0\u1eddng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.\n<\/p>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o Zalo l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o Zalo (Zalo Ads<\/strong>) l\u00e0 h\u1ec7 th\u1ed1ng ch\u1ea1y qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i Zalo. V\u1edbi t\u00ednh n\u0103ng n\u00e0y, c\u00e1c doanh nghi\u1ec7p, ch\u1ee7 c\u1eeda h\u00e0ng, nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

\n Tuy kh\u00f4ng ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook Ads hay Google Ads nh\u01b0ng ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Zalo c\u0169ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i nh\u01b0: m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, chi ph\u00ed th\u1ea5p, d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e1nh v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u00edt s\u1ef1 c\u1ea1nh tranh nh\u01b0 Zalo l\u00e0 ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.\n<\/p>\n\n\n\n

\"quang-cao-zalo-la-gi\"<\/figure><\/div>\n\n\n\n

\u0110\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Zalo, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n t\u1ea1o t\u00e0i kho\u1ea3n Zalo OA (Zalo Official Account<\/strong>), c\u00f3 ch\u1ee9c n\u0103ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Fanpage tr\u00ean Facebook. <\/p>\n\n\n\n

<\/a>6 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn tr\u00ean Zalo<\/strong><\/h3>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o t\u00e0i kho\u1ea3n OA<\/strong><\/h4>\n\n\n\n

\n Nh\u1eefng b\u00e0i post gi\u1edbi thi\u1ec7u v\u1ec1 t\u00e0i kho\u1ea3n Official Account \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp l\u00ean d\u00f2ng th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ec7 th\u1ed1ng trang m\u1ea1ng Zalo.\n<\/p>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o Website<\/strong><\/h4>\n\n\n\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u website <\/a>c\u1ee7a m\u00ecnh \u0111\u1ebfn to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng Zalo, h\u1ed7 tr\u1ee3 t\u0103ng traffic v\u00e0 l\u01b0\u1ee3t truy c\u1eadp website cho doanh nghi\u1ec7p <\/p>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n

\n \u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi d\u00f9ng s\u1ebd ti\u1ebfp c\u1eadn v\u1edbi c\u1eeda h\u00e0ng tr\u00ean Zalo c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n. M\u1ee5c ti\u00eau c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u01b0\u1ee3t truy c\u1eadp c\u1eeda h\u00e0ng, th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ea3n ph\u1ea9m th\u00f4ng qua Zalo OA.\n<\/p>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft<\/strong><\/h4>\n\n\n\n

\n Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1eadn d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y th\u01b0\u1eddng c\u00f3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn: khuy\u1ebfn m\u1ea1i, tri \u00e2n kh\u00e1ch h\u00e0ng, s\u1ef1 ki\u1ec7n,…\n<\/p>\n\n\n\n

\"quang-cao-zalo-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o video<\/strong><\/h4>\n\n\n\n

Video<\/a> l\u00e0 s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb h\u1eefu hi\u1ec7u nh\u1ea5t t\u00ednh tr\u1ef1c quan, sinh \u0111\u1ed9ng v\u00e0 d\u1ec5 h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem. V\u00ec v\u1eady, ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o video gi\u00fap doanh nghi\u1ec7p thu\u1eadn ti\u1ec7n h\u01a1n trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n. <\/p>\n\n\n\n

<\/a>Qu\u1ea3ng c\u00e1o b\u00e0i h\u00e1t\/album\/video<\/strong><\/h4>\n\n\n\n

\n H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi \u1ee9ng d\u1ee5ng Zing MP3. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o c\u00e1c b\u00e0i h\u00e1t\/album ho\u1eb7c video c\u1ee7a m\u00ecnh.\n<\/p>\n\n\n\n

<\/a>M\u1ed9t s\u1ed1 kinh nghi\u1ec7m khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Zalo<\/strong><\/h2>\n\n\n\n

<\/a>5 b\u01b0\u1edbc t\u1ea1o t\u00e0i kho\u1ea3n Zalo OA<\/strong><\/h3>\n\n\n\n

B\u01b0\u1edbc 1<\/strong>: Truy c\u1eadp v\u00e0o trang web https:\/\/oa.zalo.me\/home<\/a> \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n Zalo OA\n<\/p>\n\n\n\n

B\u01b0\u1edbc 2<\/strong>: Click v\u00e0o \u201cT\u1ea1o Official Account<\/strong>\u201d <\/p>\n\n\n\n

\"quang-cao-zalo-la-gi\"<\/figure><\/div>\n\n\n\n

B\u01b0\u1edbc 3<\/strong>: \u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Zalo c\u1ee7a b\u1ea1n \u0111\u1ec3 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Zalo OA\n<\/p>\n\n\n\n

B\u01b0\u1edbc 4<\/strong>: Click \u201cT\u1ea1o Official Account m\u1edbi<\/strong>\u201d v\u00e0 ch\u1ecdn c\u00e1c th\u00f4ng tin ph\u00f9 h\u1ee3p theo y\u00eau c\u1ea7u\n<\/p>\n\n\n\n

\"quang-cao-zalo-la-gi\"<\/figure><\/div>\n\n\n\n

B\u01b0\u1edbc 5<\/strong>: Click v\u00e0o \u201cL\u01b0u t\u00e0i kho\u1ea3n<\/strong>\u201d \u0111\u1ec3 k\u1ebft th\u00fac thao t\u00e1c\n<\/p>\n\n\n\n

<\/a>5 y\u1ebfu t\u1ed1 c\u1ea7n l\u01b0u \u00fd khi ch\u1ea1y qu\u1ea3ng c\u00e1o Zalo<\/strong><\/h3>\n\n\n\n

<\/a>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh<\/strong><\/h4>\n\n\n\n

\n T\u01b0\u01a1ng t\u1ef1 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c, ch\u1ea1y qu\u1ea3ng c\u00e1o Zalo c\u0169ng c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng. T\u1eeb c\u00e1c ho\u1ea1ch \u0111\u1ecbnh \u0111\u00e3 v\u1ea1ch s\u1eb5n, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean Zalo h\u01a1n.\n<\/p>\n\n\n\n

\n Ngo\u00e0i ra, trong m\u1ed7i giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, m\u1ee5c ti\u00eau kinh doanh s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean Zalo cho ph\u00f9 h\u1ee3p. \n<\/p>\n\n\n\n

<\/a>Ch\u00fa tr\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft v\u00e0 h\u00ecnh \u1ea3nh<\/strong><\/h4>\n\n\n\n

\n M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p tr\u00ean Zalo l\u00e0 \u201cn\u1ed9i dung\u201d (content<\/strong>). Nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung \u0111a d\u1ea1ng, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin lu\u00f4n c\u00f3 s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n ch\u00fa \u00fd m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft:\n<\/p>\n\n\n\n

\n