{"id":5375,"date":"2021-10-29T08:28:15","date_gmt":"2021-10-29T01:28:15","guid":{"rendered":"https:\/\/tino.org\/?p=5375"},"modified":"2025-06-11T15:32:36","modified_gmt":"2025-06-11T08:32:36","slug":"cach-xay-dung-pheu-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/cach-xay-dung-pheu-ban-hang-hieu-qua\/","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 – ph\u01b0\u01a1ng ph\u00e1p \u201cbi\u1ebfn l\u1ea1 th\u00e0nh quen\u201d d\u00e0nh cho doanh nghi\u1ec7p"},"content":{"rendered":"\n

M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kh\u00e1c nhau. Tuy nhi\u00ean \u201cm\u1eabu s\u1ed1 chung\u201d gi\u00fap h\u1ecd chinh ph\u1ee5c th\u00e0nh c\u00f4ng \u0111\u00f3 ch\u00ednh l\u00e0 <\/strong> nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng. V\u1eady ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3? Tino Group s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p to\u00e0n b\u1ed9 th\u1eafc m\u1eafc qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong> <\/p>\n\n\n\n

<\/a>T\u00ecm hi\u1ec3u v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng<\/strong><\/h2>\n\n\n\n

<\/a>Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Ph\u1ec5u b\u00e1n h\u00e0ng (Sales Funnel<\/strong>) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kh\u00e1 ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb<\/a> v\u00e0 kinh doanh. Thu\u1eadt ng\u1eef n\u00e0y ch\u1ec9 \u201cch\u1eb7ng \u0111\u01b0\u1eddng\u201d kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111i qua trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t \u201ct\u1ea5m g\u01b0\u01a1ng ph\u1ea3n chi\u1ebfu\u201d gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh v\u00e0 gi\u1ea3i m\u00e3 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

\"cach-xay-dung-pheu-ban-hang-hieu-qua\"<\/figure><\/div>\n\n\n\n

\n Chi\u1ebfc ph\u1ec5u t\u1ed1t l\u00e0 chi\u1ebfc ph\u1ec5u kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 \u201cl\u1ed7 th\u1ee7ng\u201d n\u00e0o khi\u1ebfn l\u01b0\u1ee3ng n\u01b0\u1edbc b\u1ecb r\u00f2 r\u1ec9 ra b\u00ean ngo\u00e0i. T\u01b0\u01a1ng t\u1ef1 trong l\u0129nh v\u1ef1c kinh doanh, ph\u1ec5u b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap \u201cd\u00f2ng ch\u1ea3y\u201d kh\u00e1ch h\u00e0ng l\u01b0u th\u00f4ng \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng m\u1ed9t c\u00e1ch t\u1ed1i \u0111a.\n<\/p>\n\n\n\n

\n Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ch\u01b0a bao gi\u1edd \u0111\u1ea1t con s\u1ed1 tuy\u1ec7t \u0111\u1ed1i v\u00e0 c\u0169ng kh\u00f4ng c\u00f3 chi\u1ebfc ph\u1ec5u n\u00e0o ho\u00e0n thi\u1ec7n 100%. Trong t\u1eebng giai \u0111o\u1ea1n, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u201cr\u01a1i r\u1edbt\u201d qua c\u00e1c \u201cl\u1ed7 th\u1ee7ng\u201d tr\u00ean ph\u1ec5u. V\u00ec v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a doanh nghi\u1ec7p l\u00fac n\u00e0y l\u00e0 t\u00ecm c\u00e1ch \u201cv\u00e1\u201d nh\u1eefng \u201cl\u1ed7 th\u1ee7ng\u201d \u1ea5y l\u1ea1i \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng th\u1ea5t tho\u00e1t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n<\/p>\n\n\n\n

<\/a>T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n Ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u201cti\u1ebft l\u1ed9\u201d suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf m\u1ed7i giai \u0111o\u1ea1n mua h\u00e0ng. Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u00ecm ra nguy\u00ean nh\u00e2n v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, nh\u1eb1m t\u1ea1o n\u00ean nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u201cch\u1ea1m\u201d \u0111\u00fang \u201ct\u1ea7n s\u1ed1\u201d kh\u00e1ch h\u00e0ng. \n<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ec5u b\u00e1n h\u00e0ng c\u00f2n gi\u00fap b\u1ea1n nh\u1eadn ra nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 r\u1eddi \u0111i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5, doanh nghi\u1ec7p \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/a>, m\u1eb7c d\u00f9 l\u01b0\u1ee3t click kh\u00e1 cao nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 lead, ti\u1ec1n b\u1ecb \u201cc\u1eafn\u201d nhi\u1ec1u nh\u01b0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng cao. <\/p>\n\n\n\n

\"cach-xay-dung-pheu-ban-hang-hieu-qua\"<\/figure><\/div>\n\n\n\n

\n N\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o k\u1ebft qu\u1ea3 \u0111\u1ea7u – cu\u1ed1i, b\u1ea1n s\u1ebd kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng th\u1ea5t tho\u00e1t doanh thu. Ng\u01b0\u1ee3c l\u1ea1i, khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng, m\u1ecdi v\u1ea5n \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c \u201cb\u00e0y ra tr\u01b0\u1edbc m\u1eaft\u201d, gi\u00fap b\u1ea1n nhanh ch\u00f3ng t\u00ecm ra ph\u01b0\u01a1ng th\u1ee9c t\u1ed1i \u01b0u v\u00e0 v\u00e1 nh\u1eefng \u201cl\u1ed7 th\u1ee7ng\u201d kh\u00f4ng \u0111\u00e1ng c\u00f3.\n<\/p>\n\n\n\n

<\/a>Ph\u00e2n t\u1ea7ng ph\u1ec5u b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n M\u1eb7c d\u00f9 m\u1ed7i doanh nghi\u1ec7p c\u00f3 m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nhau nh\u01b0ng ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m chung, \u0111\u00f3 l\u00e0 \u0111\u01b0\u1ee3c chia th\u00e0nh 3 ph\u1ea7n: t\u1ea7ng tr\u00ean c\u00f9ng, t\u1ea7ng \u1edf gi\u1eefa v\u00e0 t\u1ea7ng cu\u1ed1i c\u00f9ng.\n<\/p>\n\n\n\n

<\/a>T\u1ea7ng tr\u00ean c\u00f9ng<\/strong><\/h4>\n\n\n\n

\n T\u1ea7ng tr\u00ean c\u00f9ng ph\u1ea7n r\u1ed9ng nh\u1ea5t c\u1ee7a chi\u1ebfc ph\u1ec5u b\u00e1n h\u00e0ng. T\u1ea1i \u0111\u00e2y s\u1ebd di\u1ec5n ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5: Treo banner qu\u1ea3ng c\u00e1o t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean landing page.\n<\/p>\n\n\n\n

<\/a>T\u1ea7ng \u1edf gi\u1eefa<\/strong><\/h4>\n\n\n\n

\n L\u00fac n\u00e0y, mi\u1ec7ng ph\u1ec5u b\u1eaft \u0111\u1ea7u h\u1eb9p d\u1ea7n, \u201cd\u00f2ng ch\u1ea3y\u201d kh\u00e1ch h\u00e0ng c\u0169ng b\u1ecb xi\u1ebft ch\u1eb7t. Ph\u1ea7n gi\u1eefa c\u1ee7a m\u00f4 h\u00ecnh bao g\u1ed3m m\u1ecdi ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ecdc b\u00e0i vi\u1ebft, th\u00f4ng tin \u0111\u0103ng t\u1ea3i tr\u00ean website doanh nghi\u1ec7p nh\u01b0ng ch\u01b0a \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\n<\/p>\n\n\n\n

<\/a>T\u1ea7ng cu\u1ed1i c\u00f9ng<\/strong><\/h4>\n\n\n\n

\n \u0110\u00e2y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u1ea7n \u0111\u00e1y ph\u1ec5u. L\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 thanh to\u00e1n qua th\u1ebb t\u00edn d\u1ee5ng.\n<\/p>\n\n\n\n

<\/a>4 giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng<\/strong><\/h2>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 1: Nh\u1eadn th\u1ee9c (Awareness)<\/strong><\/h3>\n\n\n\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, doanh nghi\u1ec7p s\u1ebd t\u1eadp trung n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c chi\u1ebfc l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n, nh\u01b0: truy\u1ec1n mi\u1ec7ng, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/a>, m\u1ea1ng x\u00e3 h\u1ed9i, tin b\u00e0i qu\u1ea3ng c\u00e1o,… <\/p>\n\n\n\n

\"cach-xay-dung-pheu-ban-hang-hieu-qua\"<\/figure><\/div>\n\n\n\n

\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u1eefng th\u1ee9 th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft hay truy\u1ec1n qua tai h\u1ecd. V\u00ec v\u1eady, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh, doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n<\/p>\n\n\n\n

\n Tuy nhi\u00ean, \u0111\u1ec3 chuy\u1ec3n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 2: H\u1ee9ng th\u00fa (Interest)<\/strong><\/h3>\n\n\n\n

\n Sau khi bi\u1ebft \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng s\u1ebd xem x\u00e9t c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 mang \u0111\u1ebfn gi\u00e1 tr\u1ecb g\u00ec cho h\u1ecd hay kh\u00f4ng.\n<\/p>\n\n\n\n

\n \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u1ecd ch\u1ec9 \u0111\u01a1n thu\u1ea7n t\u00ecm ki\u1ebfm th\u00f4ng tin, t\u00ecm hi\u1ec3u m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 v\u00e0 \u201cng\u1ea7m\u201d \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang. \n<\/p>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 3: Quy\u1ebft \u0111\u1ecbnh (Decision)<\/strong><\/h3>\n\n\n\n

\n Trong giai \u0111o\u1ea1n 3, kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, h\u1ecd v\u1eabn c\u00f2n \u0111ang xem x\u00e9t m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed kh\u00e1c nh\u01b0: gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5,…, tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d.\n<\/p>\n\n\n\n

\n L\u00fac n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u00f3 gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0: ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, m\u00e3 gi\u1ea3m gi\u00e1, giao h\u00e0ng mi\u1ec5n ph\u00ed,… Nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb n\u00e0y ph\u1ea3i c\u00f3 \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i.\n<\/p>\n\n\n\n

\"cach-xay-dung-pheu-ban-hang-hieu-qua\"<\/figure><\/div>\n\n\n\n

<\/a>Giai \u0111o\u1ea1n 4: H\u00e0nh \u0111\u1ed9ng (Action)<\/strong><\/h3>\n\n\n\n

\n Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 h\u00e0nh \u0111\u1ed9ng. Gi\u1edd \u0111\u00e2y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t \u201ch\u1ec7 sinh th\u00e1i\u201d c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.\n<\/p>\n\n\n\n

\n M\u1eb7c d\u00f9 giao d\u1ecbch \u0111\u00e3 ho\u00e0n t\u1ea5t nh\u01b0ng qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac. V\u00ec m\u1ee5c ti\u00eau ti\u1ebfp theo c\u1ee7a doanh nghi\u1ec7p l\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y h\u1ecd ti\u1ebfp t\u1ee5c mua h\u00e0ng trong t\u01b0\u01a1ng lai.\n<\/p>\n\n\n\n

\n \u0110\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t m\u1ee5c ti\u00eau n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ecdc b\u00e0i vi\u1ebft \u201cCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng l\u00e0 g\u00ec? Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c Tino Group cung c\u1ea5p tr\u01b0\u1edbc \u0111\u00f3.\n<\/p>\n\n\n\n

<\/a>C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n

<\/a>#1. X\u00e2y d\u1ef1ng landing page<\/strong><\/h3>\n\n\n\n

Landing page (trang \u0111\u00edch<\/em>) \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 \u201cb\u1ed9 m\u1eb7t\u201d c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua landing page. <\/p>\n\n\n\n

\"cach-xay-dung-pheu-ban-hang-hieu-qua\"<\/figure><\/div>\n\n\n\n

\n Khi x\u00e2y d\u1ef1ng landing page, b\u1ea1n c\u1ea7n m\u00f4 t\u1ea3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, gi\u00e1 tr\u1ecb \u0111\u1eb7c tr\u01b0ng t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Landing page ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi nh\u1ea5t gi\u00fap b\u1ea1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n<\/p>\n\n\n\n

<\/a>#2. Cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3<\/strong><\/h3>\n\n\n\n

\n \u0110\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin kh\u00e1ch h\u00e0ng, n\u00e2ng cao uy t\u00edn v\u00e0 \u0111\u1ed9 chuy\u00ean nghi\u1ec7p, b\u1ea1n c\u1ea7n mang \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c nh\u1ea5t cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 cho kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y l\u1ee3i \u00edch c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch: cung c\u1ea5p t\u00e0i li\u1ec7u, s\u00e1ch \u0111i\u1ec7n t\u1eed, chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch,… \u0110\u1ed5i l\u1ea1i, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c Email ho\u1eb7c th\u00f4ng tin li\u00ean l\u1ea1c t\u1eeb kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

<\/a>#3. Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n

\n Th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 \u201ch\u1ea1t m\u1ea7m\u201d m\u00e0 doanh nghi\u1ec7p c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng. \u0110\u1ec3 \u201ch\u1ea1t m\u1ea7m\u201d ph\u00e1t tri\u1ec3n xanh t\u1ed1t, doanh nghi\u1ec7p c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng b\u1eb1ng nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb, h\u1ea5p d\u1eabn v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\n<\/p>\n\n\n\n

\n Doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u01b0: s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u00ednh n\u0103ng m\u1edbi,…, \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua Email ho\u1eb7c nh\u1eefng cu\u1ed9c g\u1ecdi tr\u1ef1c ti\u1ebfp.\n<\/p>\n\n\n\n

\"cach-xay-dung-pheu-ban-hang-hieu-qua\"<\/figure><\/div>\n\n\n\n

\n Tuy nhi\u00ean, gi\u1eef m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea3i l\u00e0m phi\u1ec1n \u0111\u1ebfn h\u1ecd. T\u1ea7n su\u1ea5t g\u1eedi Email, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i c\u1ea7n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp v\u00e0 ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd. \u0110\u1ed3ng th\u1eddi, n\u1ed9i dung truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u1ea3m b\u1ea3o t\u00ednh h\u1ea5p d\u1eabn, s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n.\n<\/p>\n\n\n\n

<\/a>#4. Ch\u1ed1t \u0111\u01a1n<\/strong><\/h3>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 l\u1eddi \u0111\u1ec1 ngh\u1ecb mang t\u00ednh thuy\u1ebft ph\u1ee5c \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1eb3ng h\u1ea1n nh\u01b0: cung c\u1ea5p b\u1ea3n demo, b\u1ea3n d\u00f9ng th\u1eed, voucher gi\u1ea3m gi\u00e1,…, th\u00f4ng qua c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA<\/strong>) \u0111\u1ec3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u201ch\u1ea1 m\u00e0n\u201d ch\u1ed1t \u0111\u01a1n. N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u00e0ng t\u1ef1 nhi\u00ean, s\u00e1ng t\u1ea1o, c\u00e0ng d\u1ec5 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. <\/p>\n\n\n\n

<\/a>#5. Lu\u00f4n duy tr\u00ec ph\u1ec5u b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n

\n Trong giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u01b0\u1ee3c chia l\u00e0m hai nh\u00f3m: nh\u00f3m quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 nh\u00f3m t\u1eeb ch\u1ed1i mua h\u00e0ng. D\u00f9 l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o, b\u1ea1n cung c\u1ea7n duy tr\u00ec v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\"cach-xay-dung-pheu-ban-hang-hieu-qua\"<\/figure><\/div>\n\n\n\n

\n X\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 d\u1ec5 d\u00e0ng, \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian, kinh nghi\u1ec7m v\u00e0 t\u01b0 duy ph\u00e2n t\u00edch. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t gi\u00fap doanh nghi\u1ec7p tr\u1ee5 v\u1eefng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay.\n<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng<\/strong><\/h2>\n\n\n
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\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng (Sales Pipeline) v\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng (Sales Funnel) l\u00e0 g\u00ec?<\/h3>\n
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– \u0110\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng:<\/strong> \u0110\u1eb7t ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u00e1 tr\u1ecb, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 giai \u0111o\u1ea1n c\u1ee7a c\u00e1c giao d\u1ecbch m\u1edf kh\u00e1c nhau t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh
– Ph\u1ec5u b\u00e1n h\u00e0ng:<\/strong> Gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ed5ng s\u1ed1 giao d\u1ecbch v\u00e0 t\u1ef7 l\u1ec7 giao d\u1ecbch \u0111\u00e3 tr\u1ea3i qua trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng<\/p>\n\n<\/div>\n<\/div>\n

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T\u1ea1o ph\u1ec5u b\u00e1n h\u00e0ng b\u1eb1ng ph\u1ea7n m\u1ec1m CRM \u0111\u01b0\u1ee3c kh\u00f4ng?<\/h3>\n
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T\u1ea5t nhi\u00ean l\u00e0 \u0111\u01b0\u1ee3c! Ph\u1ea7n m\u1ec1m CRM c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd k\u00eanh b\u00e1n h\u00e0ng, theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra, c\u00e1c ph\u1ea7n m\u1ec1m CRM c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c \u201cl\u1ed7 th\u1ee7ng\u201d trong ph\u1ec5u b\u00e1n h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c.<\/p>\n\n<\/div>\n<\/div>\n

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Ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 ph\u1ec5u ti\u1ebfp th\u1ecb c\u00f3 gi\u1ed1ng nhau kh\u00f4ng?<\/h3>\n
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C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng! Ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf cu\u1ed1i ph\u1ec5u ti\u1ebfp th\u1ecb.<\/p>\n\n<\/div>\n<\/div>\n

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Ph\u1ea7n m\u1ec1m CRM n\u00e0o gi\u00fap x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3?<\/h3>\n
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M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m CRM gi\u00fap x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0:
– Bitrix24<\/a>
– Salesforce
– Hubspots
– CRMViet
– Zaho CRM<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n