{"id":5407,"date":"2021-10-29T09:22:33","date_gmt":"2021-10-29T02:22:33","guid":{"rendered":"https:\/\/tino.org\/?p=5407"},"modified":"2025-06-10T15:31:04","modified_gmt":"2025-06-10T08:31:04","slug":"cach-lap-danh-sach-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/cach-lap-danh-sach-khach-hang-tiem-nang\/","title":{"rendered":"Kh\u00e1m ph\u00e1 3 c\u00e1ch l\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u cho doanh nghi\u1ec7p"},"content":{"rendered":"\n

Nhi\u1ec1u doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u vi\u1ec7c thu th\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng <\/a>b\u1eb1ng c\u00e1ch mua \u201cdata\u201d t\u1eeb nh\u1eefng \u201cch\u1ee3 \u0111en\u201d tr\u00ean m\u1ea1ng. Tuy nhi\u00ean, c\u00e1ch th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 kh\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean thi\u1ebfu uy t\u00edn trong m\u1eaft kh\u00e1ch h\u00e0ng. \u0110\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng n\u00e0y, Tino Group s\u1ebd \u201cb\u1eadt m\u00ed\u201d 3 c\u00e1ch l\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>\u0110\u00f4i n\u00e9t v\u1ec1 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n\n\n\n

<\/a>Danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

\n Danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay data kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 n\u01a1i t\u1eadp trung to\u00e0n b\u1ed9 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 quan t\u00e2m ho\u1eb7c t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

\"cach-lap-danh-sach-khach-hang-tiem-nang\"<\/figure><\/div>\n\n\n\n

Khi s\u1edf h\u1eefu danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin tr\u1ecdng \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: \u0111\u1ed9 tu\u1ed5i, n\u01a1i sinh s\u1ed1ng, m\u1ee9c thu nh\u1eadp, chuy\u00ean m\u00f4n, s\u1edf th\u00edch, nhu c\u1ea7u, th\u00f3i quen mua s\u1eafm,… Hi\u1ec7n nay, nh\u1eefng danh s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc m\u00e0 c\u00f2n c\u00f3 c\u1ea3 \u0111\u1ecba ch\u1ec9 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: Facebook<\/a>, Zalo, Instagram,… <\/p>\n\n\n\n

\n M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng thu th\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng \u0111\u1ec3 gi\u1ea3m b\u1edbt chi ph\u00ed. Tuy nhi\u00ean, ph\u01b0\u01a1ng th\u1ee9c n\u00e0y kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3, th\u1eadm ch\u00ed c\u00f2n khi\u1ebfn doanh nghi\u1ec7p b\u1ecb li\u1ec7t v\u00e0o \u201cdanh s\u00e1ch \u0111en\u201d c\u1ee7a kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\n Danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chu\u1ea9n ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ch\u00ednh doanh nghi\u1ec7p, g\u1ed3m th\u00f4ng tin t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 thu\u1ed9c l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>V\u00ec sao danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1ea1i quan tr\u1ecdng?<\/strong><\/h3>\n\n\n\n

\n C\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c Marketing cho r\u1eb1ng, danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 \u201cngu\u1ed3n s\u1ed1ng\u201d, quy\u1ebft \u0111\u1ecbnh 50% s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00f4ng nh\u1eefng th\u1ebf, danh s\u00e1ch n\u00e0y c\u00f2n t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u00e1c ho\u1ea1ch \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.\n<\/p>\n\n\n\n

\"cach-lap-danh-sach-khach-hang-tiem-nang\"<\/figure><\/div>\n\n\n\n

\n Danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u1ed7 tr\u1ee3 r\u1ea5t l\u1edbn cho c\u00e1c ph\u00f2ng ban c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn Sales, danh s\u00e1ch n\u00e0y gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. \u0110\u1ed3ng th\u1eddi, danh s\u00e1ch c\u00f2n h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 Marketing t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.\n<\/p>\n\n\n\n

S\u1edf h\u1eefu danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a> c\u0169, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin chi ti\u1ebft, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan t\u00e2m th\u1eadt s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. <\/p>\n\n\n\n

\n Doanh nghi\u1ec7p c\u00f3 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ch\u1ec9 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c t\u0103ng doanh thu m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh th\u1ecb tr\u01b0\u1eddng, \u0111\u1ee7 s\u1ee9c m\u1ea1nh \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.\n<\/p>\n\n\n\n

<\/a>3 c\u00e1ch l\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 d\u00e0nh cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n

<\/a>T\u1eadn d\u1ee5ng danh s\u00e1ch li\u00ean l\u1ea1c hi\u1ec7n c\u00f3<\/strong><\/h3>\n\n\n\n

<\/a>#1. T\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h4>\n\n\n\n

\n Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. H\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c kh\u00e1ch h\u00e0ng c\u0169, ph\u00e2n t\u00edch \u0111i\u1ec3m khi\u1ebfn h\u1ecd kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c.\n<\/p>\n\n\n\n

\"cach-lap-danh-sach-khach-hang-tiem-nang\"<\/figure><\/div>\n\n\n\n

\n N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 doanh nghi\u1ec7p, h\u00e3y x\u00e1c \u0111\u1ecbnh: ng\u00e0nh ngh\u1ec1, quy m\u00f4, v\u1ecb tr\u00ed, m\u00f4 h\u00ecnh kinh doanh,… \u0110\u1ed1i v\u1edbi c\u00e1 nh\u00e2n, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1.\n<\/p>\n\n\n\n

<\/a>#2. Thu th\u1eadp d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9<\/strong><\/h4>\n\n\n\n

\n B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169, ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f2n k\u1ebft n\u1ed1i b\u1eb1ng: h\u1ed3 s\u01a1 b\u00e1n h\u00e0ng, c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u01b0 t\u1eeb, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, h\u1ed3 s\u01a1 b\u1ea3o h\u00e0nh,… Nh\u1eefng th\u00f4ng tin b\u1ea1n c\u1ea7n t\u00ecm l\u00e0:\n<\/p>\n\n\n\n

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