{"id":56710,"date":"2022-08-22T17:13:36","date_gmt":"2022-08-22T10:13:36","guid":{"rendered":"https:\/\/wiki.tino.org\/staging\/?p=56710"},"modified":"2025-06-11T16:08:40","modified_gmt":"2025-06-11T09:08:40","slug":"topic-cluster-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/topic-cluster-la-gi\/","title":{"rendered":"Topic Cluster l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 Topic Cluster"},"content":{"rendered":"\n

Content<\/a> (n\u1ed9i dung) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t website. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng content, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 Topic Cluster – k\u1ef9 thu\u1eadt \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap website \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean Google. V\u1eady c\u1ee5 th\u1ec3 Topic Cluster l\u00e0 g\u00ec? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng Tino Group t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n

\u0110\u1ecbnh ngh\u0129a Topic Cluster<\/strong><\/h2>\n\n\n\n

Topic Cluster l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Topic Cluster hay C\u1ee5m ch\u1ee7 \u0111\u1ec1 l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c content xoay quanh ch\u1ee7 \u0111\u1ec1 tr\u1ecdng t\u00e2m v\u00e0 c\u00f3 li\u00ean k\u1ebft v\u1edbi nhau th\u00f4ng qua Pillar Page. Topic Cluster c\u00f3 vai tr\u00f2 gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch g\u1ee3i \u00fd cho h\u1ecd nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n kh\u00f4ng c\u1ea7n qu\u00e1 ch\u00fa tr\u1ecdng t\u1ed1i \u01b0u t\u1eebng t\u1eeb kho\u00e1 ri\u00eang l\u1ebb \u1edf m\u1ed7i b\u00e0i vi\u1ebft .<\/p>\n\n\n\n

Topic Cluster ra m\u1eaft v\u00e0o n\u0103m 2017 b\u1edfi Hubspot. Nh\u1edd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch trong vi\u1ec7c t\u1ed1i \u01b0u website, Topic Cluster \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty B2B<\/a> v\u00e0 B2C<\/a> \u01b0u ti\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng content.<\/p>\n\n\n

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\"topic-cluster-la-gi\"<\/figure>\n<\/div>\n\n\n

C\u1ea5u tr\u00fac c\u1ee7a Topic Cluster<\/strong><\/h3>\n\n\n\n

Pillar Page <\/strong><\/h4>\n\n\n\n

Pillar Page (trang tr\u1ee5 c\u1ed9t) l\u00e0 m\u1ed9t trang th\u1ec3 hi\u1ec7n ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i. N\u1ed9i dung c\u1ee7a trang ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch h\u1ecd t\u00ecm hi\u1ec3u th\u00eam c\u00e1c n\u1ed9i dung h\u1eefu \u00edch li\u00ean quan. Th\u00f4ng qua m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp lo\u1ea1i h\u1ecd \u0111ang trong giai \u0111o\u1ea1n n\u00e0o c\u1ee7a h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua h\u00e0ng (Buyer’s Journey).<\/p>\n\n\n

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\"topic-cluster-la-gi\"<\/figure>\n<\/div>\n\n\n

Cluster Content<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u1ee5m ch\u1ee7 \u0111\u1ec1 bao g\u1ed3m nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi nhau. Cluster Content \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn v\u1edbi nh\u1eefng th\u00f4ng tin chi ti\u1ebft h\u01a1n c\u1ee7a t\u1eebng content \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf Pillar Page. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 t\u00ecm m\u1ed9t t\u1eeb kh\u00f3a d\u00e0i v\u00e0 vi\u1ebft v\u1ec1 n\u00f3 m\u00e0 b\u1ea1n ph\u1ea3i \u0111i s\u00e2u v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

Internal link<\/strong><\/h4>\n\n\n\n

Internal link l\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1eeb Pillar Page \u0111\u1ebfn c\u00e1c Cluster. Nh\u1eefng li\u00ean k\u1ebft n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng \u0111i \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 s\u00e2u h\u01a1n ch\u1ec9 v\u1edbi m\u1ed9t click chu\u1ed9t. M\u1ed7i li\u00ean k\u1ebft c\u0169ng ph\u1ea3i c\u00f3 ph\u1ea7n Anchor Text m\u00f4 t\u1ea3 th\u00edch h\u1ee3p. M\u00f4 t\u1ea3 n\u00e0y gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng n\u1ed9i dung m\u00e0 li\u00ean k\u1ebft mu\u1ed1n th\u1ec3 hi\u1ec7n.<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a Topic Cluster \u0111\u1ed1i v\u1edbi website<\/strong><\/h3>\n\n\n\n

Gi\u00fap content c\u00f3 t\u1ed5 ch\u1ee9c h\u01a1n<\/strong><\/h4>\n\n\n\n

C\u00e1c Pillar Page gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp content m\u1ed9t c\u00e1ch c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 khoa h\u1ecdc. Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c n\u1ed9i dung m\u00ecnh c\u1ea7n v\u00e0 c\u00e1c n\u1ed9i dung li\u00ean quan m\u00e0 kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/p>\n\n\n\n

Ngo\u00e0i ra, Topic Cluster c\u00f2n gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc gi\u1ea3i \u0111\u00e1p tr\u1ecdn v\u1eb9n c\u00e1c th\u1eafc m\u1eafc v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i ngay t\u1eeb l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean, th\u1ecfa m\u00e3n m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm (Search Intent<\/a>) c\u1ee7a h\u1ecd. H\u01a1n n\u1eefa, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian \u1edf l\u1ea1i tr\u00ean website h\u01a1n l\u00e0m t\u0103ng time on site v\u00e0 gi\u1ea3m bounce rate.<\/p>\n\n\n\n

C\u1ea3i thi\u1ec7n SEO<\/strong><\/h4>\n\n\n\n

Topic Cluster s\u1ebd c\u1ea3i thi\u1ec7n SEO<\/a> b\u1eb1ng c\u00e1ch t\u0103ng th\u1ee9 h\u1ea1ng & traffic cho website. Ng\u01b0\u1eddi \u0111\u1ecdc lu\u00f4n mu\u1ed1n t\u00ecm ki\u1ebfm \u00edt h\u01a1n nh\u01b0ng l\u1ea1i t\u00ecm th\u1ea5y nhi\u1ec1u h\u01a1n. Vi\u1ec7c tri\u1ec3n khai Topic Cluster s\u1ebd gi\u00fap website c\u1ee7a b\u1ea1n l\u00ean top kh\u00f4ng ch\u1ec9 m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a m\u00e0 l\u00e0 h\u00e0ng lo\u1ea1t t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n

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\"topic-cluster-la-gi\"<\/figure>\n<\/div>\n\n\n

T\u0103ng t\u1ed1c \u0111\u1ed9 xu\u1ea5t b\u1ea3n n\u1ed9i dung<\/strong><\/h4>\n\n\n\n

Khi b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh ph\u1ea7n l\u1edbn c\u00f4ng \u0111o\u1ea1n t\u1ea1o Pillar Page, vi\u1ec7c t\u1ea1o c\u00e1c Cluster \u0111\u01a1n gi\u1ea3n h\u01a1n r\u1ea5t nhi\u1ec1u. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n

N\u1ed9i dung to\u00e0n di\u1ec7n h\u01a1n<\/strong><\/h4>\n\n\n\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang vi\u1ebft v\u1ec1 t\u00e0i tr\u1ee3 cho gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c kho\u1ea3n vay cho sinh vi\u00ean tr\u00ean Pillar Page, c\u00e1c Cluster c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c cho vay ho\u1eb7c c\u01a1 h\u1ed9i nh\u1eadn h\u1ecdc b\u1ed5ng. B\u1eb1ng c\u00e1ch n\u00e0y, n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd to\u00e0n di\u1ec7n h\u01a1n v\u00e0 kh\u00f4ng \u0111i qu\u00e1 s\u00e2u v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n

D\u1ec5 d\u00e0ng bi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h4>\n\n\n\n

X\u00e2y d\u1ef1ng n\u1ed9i dung theo Topic Cluster, ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c, hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

C\u00e1c b\u01b0\u1edbc t\u1ea1o Topic Cluster cho website<\/strong><\/h2>\n\n\n\n

V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1edbi c\u1ee5m ch\u1ee7 \u0111\u1ec1 xoay quanh \u201cMua nh\u00e0 \u1edf th\u00e0nh ph\u1ed1 X\u201d \u0111\u1ec3 d\u1ec5 theo d\u00f5i h\u01a1n.<\/p>\n\n\n\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n

Ch\u1ee7 \u0111\u1ec1 ch\u00ednh v\u00ed d\u1ee5 \u0111\u00e3 ch\u1ecdn l\u00e0: Mua nh\u00e0 \u1edf th\u00e0nh ph\u1ed1 X.<\/p>\n\n\n\n

B\u1ea1n n\u00ean ch\u1ecdn ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u1ee7 l\u1edbn v\u00e0 \u0111\u1ee7 r\u1ed9ng \u0111\u1ec3 t\u00ecm ch\u1ee7 \u0111\u1ec1 ph\u1ee5. Tuy nhi\u00ean, n\u1ebfu quy m\u00f4 c\u1ee7a trang web kh\u00f4ng \u0111\u1ee7 l\u1edbn, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u00ednh \u00edt \u200b\u200bc\u1ea1nh tranh h\u01a1n.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 ph\u1ee5 v\u00e0 c\u00e1c c\u00e2u h\u1ecfi xung quanh ch\u1ee7 \u0111\u1ec1 ch\u00ednh<\/strong><\/h3>\n\n\n\n

Ti\u1ebfp theo, b\u1ea1n h\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm khi h\u1ecd mu\u1ed1n mua m\u1ed9t ng\u00f4i nh\u00e0 \u1edf th\u00e0nh ph\u1ed1 X.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/p>\n\n\n\n