{"id":56892,"date":"2022-09-04T10:31:00","date_gmt":"2022-09-04T03:31:00","guid":{"rendered":"https:\/\/wiki.tino.org\/staging\/?p=56892"},"modified":"2025-06-11T16:08:40","modified_gmt":"2025-06-11T09:08:40","slug":"pillar-page-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/pillar-page-la-gi\/","title":{"rendered":"Pillar Page l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 Pillar Page"},"content":{"rendered":"\n<p><strong>Hi\u1ec7n t\u1ea1i, r\u1ea5t nhi\u1ec1u website \u0111ang s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/tino.vn\/blog\/topic-cluster-la-gi\/\" target=\"_blank\" rel=\"noopener\">Topic Cluster <\/a>\u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1ed9t trong nh\u1eefng th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a Topic Cluster \u0111\u00f3 l\u00e0 Pillar Page. V\u1eady Pillar Page l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 t\u1ea1o Pillar Page? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng Tino Group \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3 qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"T\u1ed5ng_quan_v\u1ec1_Pillar_Page\"><strong>T\u1ed5ng quan v\u1ec1 Pillar Page<\/strong><\/h2>\n\n\n\n<h3 id=\"\u0110\u00f4i_n\u00e9t_v\u1ec1_Topic_Cluster\"><strong>\u0110\u00f4i n\u00e9t v\u1ec1 Topic Cluster<\/strong><\/h3>\n\n\n\n<p>Topic Cluster hay <strong>C\u1ee5m ch\u1ee7 \u0111\u1ec1<\/strong> l\u00e0 m\u1ed9t nh\u00f3m n\u1ed9i dung xoay quanh ch\u1ee7 \u0111\u1ec1 tr\u1ecdng t\u00e2m v\u00e0 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau qua Pillar Page. X\u00e2y d\u1ef1ng n\u1ed9i dung theo Topic Cluster trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng c\u00e1ch g\u1ee3i \u00fd cho h\u1ecd nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>Topic Cluster \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi<a href=\"https:\/\/tino.vn\/blog\/seo-la-gi\/\" target=\"_blank\" rel=\"noopener\"> SEO<\/a> v\u00ec c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c bot thu th\u1eadp d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c content c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, website s\u1ebd c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm <a href=\"https:\/\/tino.vn\/blog\/serps-la-gi\/\">SERPs<\/a>.<\/p>\n\n\n\n<p>C\u1ea5u tr\u00fac c\u1ee7a Topic Cluster g\u1ed3m 3 ph\u1ea7n: Pillar Page, Cluster Content v\u00e0 Internal link.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-2.png\" alt=\"pillar-page-la-gi\" class=\"wp-image-56894\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-2.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-2-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h3 id=\"Pillar_Page_l\u00e0_g\u00ec?_\"><strong>Pillar Page l\u00e0 g\u00ec? <\/strong><\/h3>\n\n\n\n<p>Pillar Page hay Content Pillar (trang tr\u1ee5 c\u1ed9t) l\u00e0 m\u1ed9t trang t\u1ed5ng th\u1ec3 v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u00ednh v\u00e0 c\u00f3 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee5 th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u. N\u1ed9i dung c\u1ee7a Pillar Page ph\u1ea3i to\u00e0n di\u1ec7n, \u0111\u01b0a ra \u0111\u01b0\u1ee3c g\u1ea7n nh\u01b0 m\u1ecdi c\u00e2u h\u1ecfi m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t ra xoay quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 l\u1edbn nh\u01b0ng kh\u00f4ng c\u1ea7n tr\u1ea3 l\u1eddi qu\u00e1 c\u1ee5 th\u1ec3 hay qu\u00e1 chi ti\u1ebft.<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, Pillar Page gi\u1ed1ng nh\u01b0 l\u00e0 c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn \u201cm\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft tr\u01b0\u1edbc khi\u2026\u201d cho m\u1ed9t topic v\u00e0 th\u01b0\u1eddng c\u00f3 t\u1eeb 2.000 \u2013 10.000 t\u1eeb. B\u00ean c\u1ea1nh \u0111\u00f3, Pillar Page ph\u1ea3i khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm hi\u1ec3u th\u00eam c\u00e1c n\u1ed9i dung h\u1eefu \u00edch li\u00ean quan.<\/p>\n\n\n\n<h3 id=\"T\u1ea1i_sao_Pillar_Page_quan_tr\u1ecdng_v\u1edbi_SEO?\"><strong>T\u1ea1i sao Pillar Page quan tr\u1ecdng v\u1edbi SEO?<\/strong><\/h3>\n\n\n\n<h4 id=\"Pillar_Page_gi\u00fap_c\u1ea3i_thi\u1ec7n_c\u1ea5u_tr\u00fac_trang_web\"><strong>Pillar Page gi\u00fap c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac trang web<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n, thu\u1eadt to\u00e1n c\u1ee7a Google kh\u00f4ng ch\u1ec9 xem x\u00e9t c\u00e1c site ri\u00eang l\u1ebb tr\u00ean website m\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0y s\u1ebd ki\u1ec3m tra s\u1ef1 li\u00ean quan gi\u1eefa c\u00e1c n\u1ed9i dung. V\u00ec v\u1eady, Pillar Page s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac trang web \u0111\u1ec3 Google d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, Google s\u1ebd ch\u1ecdn <a href=\"https:\/\/tino.vn\/blog\/url-la-gi\/\" target=\"_blank\" rel=\"noopener\">URL<\/a> t\u1ed1t nh\u1ea5t cho truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, website c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n trong c\u00e1c SERPs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-3.png\" alt=\"pillar-page-la-gi\" class=\"wp-image-56895\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-3.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-3-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h4 id=\"Ng\u01b0\u1eddi_d\u00f9ng_nhanh_ch\u00f3ng_hi\u1ec3u_n\u1ed9i_dung_t\u1ed5ng_qu\u00e1t_c\u1ee7a_ch\u1ee7_\u0111\u1ec1_nh\u1ea5t_\u0111\u1ecbnh\"><strong>Ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng hi\u1ec3u n\u1ed9i dung t\u1ed5ng qu\u00e1t c\u1ee7a ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ch\u1ee7 \u0111\u1ec1, ng\u01b0\u1eddi d\u00f9ng s\u1ebd thu\u1eadn ti\u1ec7n h\u01a1n khi c\u00f3 t\u1ea5t c\u1ea3 th\u00f4ng tin h\u1ecd c\u1ea7n tr\u00ean m\u1ed9t trang (Pillar Page) thay v\u00ec ph\u1ea3i t\u00ecm \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c nhau.<\/p>\n\n\n\n<h4 id=\"Pillar_Page_l\u00e0_m\u1ed9t_c\u00e1ch_tuy\u1ec7t_v\u1eddi_\u0111\u1ec3_ch\u1ee9ng_t\u1ecf_chuy\u00ean_m\u00f4n_c\u1ee7a_b\u1ea1n_v\u1ec1_m\u1ed9t_ch\u1ee7_\u0111\u1ec1\"><strong>Pillar Page l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ch\u1ee9ng t\u1ecf chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1<\/strong><\/h4>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a Google ch\u1ecbu \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u b\u1edfi EAT (chuy\u00ean m\u00f4n, th\u1ea9m quy\u1ec1n v\u00e0 \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady). Pillar Page ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng website c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u \u0111\u00e1ng tin c\u1eady cho m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n khi k\u1ebft h\u1ee3p v\u1edbi backlink ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<h4 id=\"Gi\u00fap_t\u0103ng_x\u1ebfp_h\u1ea1ng_cho_c\u00e1c_t\u1eeb_kh\u00f3a_c\u1ea1nh_tranh_\"><strong>Gi\u00fap t\u0103ng x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh <\/strong><\/h4>\n\n\n\n<p>C\u00e1c Pillar Page th\u01b0\u1eddng cho ph\u00e9p b\u1ea1n \u0111\u01b0a c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u00e0o n\u1ed9i dung m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a ch\u1ee7 \u0111\u1ec1 d\u1eabn \u0111\u1ebfn th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, Pillar Page c\u00f2n gi\u00fap x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a d\u00e0i d\u1ec5 d\u00e0ng h\u01a1n. Khi ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi m\u1ed9t kh\u00e1i ni\u1ec7m, h\u1ecd s\u1ebd thu h\u1eb9p t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c t\u1eeb kh\u00f3a d\u00e0i c\u1ee5 th\u1ec3 h\u01a1n. V\u00ec c\u00e1c Pillar Page li\u00ean k\u1ebft nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 li\u00ean quan n\u00ean ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u1edf l\u1ea1i trang web v\u00e0 xem n\u1ed9i dung c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 id=\"H\u01b0\u1edbng_d\u1eabn_c\u00e1ch_t\u1ea1o_Pillar_Page_cho_website\"><strong>H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o Pillar Page cho website<\/strong><\/h2>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_1:_Quy\u1ebft_\u0111\u1ecbnh_c\u00e1c_ch\u1ee7_\u0111\u1ec1_m\u00e0_b\u1ea1n_mu\u1ed1n_x\u1ebfp_h\u1ea1ng_tr\u00ean_c\u00e1c_c\u00f4ng_c\u1ee5_t\u00ecm_ki\u1ebfm\"><strong>B\u01b0\u1edbc 1: Quy\u1ebft \u0111\u1ecbnh c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t, b\u1ea1n h\u00e3y l\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 kh\u00f4ng qu\u00e1 h\u1eb9p:<\/strong> N\u1ebfu m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00f4ng th\u1ec3 tri\u1ec3n khai nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 ph\u1ee5 s\u1ebd r\u1ea5t kh\u00f3 trong vi\u1ec7c khai th\u00e1c n\u1ed9i dung s\u00e2u h\u01a1n.<\/li><li><strong>Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao:<\/strong> V\u00ec t\u1ea1o Pillar Page m\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 th\u1eddi gian n\u00ean \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, b\u1ea1n n\u00ean ch\u1ecdn c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao.<\/li><li><strong>Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi: <\/strong>Ch\u1ecdn c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/li><li><strong>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: <\/strong>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra ch\u1ee7 \u0111\u1ec1 n\u00e0o h\u1ecd c\u00f3 Pillar Page v\u00e0 ch\u1ee7 \u0111\u1ec1 n\u00e0o h\u1ecd ch\u01b0a c\u00f3.<\/li><li><strong>Tr\u00e1nh tr\u00f9ng l\u1eb7p n\u1ed9i dung: <\/strong>Tr\u01b0\u1edbc khi ch\u1ecdn ch\u1ee7 \u0111\u1ec1, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ch\u01b0a c\u00f3 b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean website c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_2:_Th\u1ef1c_hi\u1ec7n_nghi\u00ean_c\u1ee9u_t\u1eeb_kh\u00f3a_chi_ti\u1ebft\"><strong>B\u01b0\u1edbc 2: Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a chi ti\u1ebft<\/strong><\/h3>\n\n\n\n<p>Ti\u1ebfp theo, b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a chi ti\u1ebft \u0111\u1ec3 bi\u1ebft n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng truy v\u1ea5n cho ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1eb7t b\u1ea3n th\u00e2n v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e2u h\u1ecfi h\u1ecd \u0111\u1eb7t ra \u1edf m\u1ed7i giai \u0111o\u1ea1n trong <a href=\"https:\/\/tino.vn\/blog\/customer-journey-map-la-gi\/\" target=\"_blank\" rel=\"noopener\">Customer Journey<\/a> (h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng).<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a truy\u1ec1n th\u1ed1ng nh\u01b0 <a href=\"https:\/\/tino.vn\/blog\/google-search-console-la-gi\/\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>, <a href=\"https:\/\/tino.vn\/blog\/cai-dat-google-analytics-cho-wordpress\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Answer The Public<\/a>. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n c\u00e1c c\u00e2u h\u1ecfi, c\u00e2u so s\u00e1nh m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng khi t\u00ecm ki\u1ebfm m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 b\u1ea1n bi\u1ebft c\u00e1c t\u00ecm ki\u1ebfm h\u1eefu \u00edch l\u00e0 l\u1ea5y \u00fd t\u01b0\u1edfng t\u1eeb c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1ef1 \u0111\u1ed9ng c\u1ee7a Google v\u00e0 c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan \u1edf cu\u1ed1i SERPs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-4.png\" alt=\"pillar-page-la-gi\" class=\"wp-image-56896\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-4.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-4-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h3 id=\"B\u01b0\u1edbc_3:_Nh\u00f3m_t\u1eeb_kh\u00f3a\"><strong>B\u01b0\u1edbc 3: Nh\u00f3m t\u1eeb kh\u00f3a<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng. N\u1ebfu b\u1ea1n kh\u00f4ng nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a \u0111\u00fang c\u00e1ch, Cluster Page s\u1ebd qu\u00e1 r\u1ed9ng, qu\u00e1 h\u1eb9p ho\u1eb7c qu\u00e1 gi\u1ed1ng nhau. V\u00e0 ch\u00fang s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t.<\/p>\n\n\n\n<p>C\u00f3 2 c\u00e1ch \u0111\u1ec3 nh\u00f3m t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1ee9 nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm t\u1eebng t\u1eeb kh\u00f3a theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0 nh\u00f3m v\u1edbi m\u1ed9t c\u1ee5m t\u1eeb ch\u00ednh th\u00edch h\u1ee3p.<\/li><li>Th\u1ee9 hai, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 nh\u00f3m t\u1eeb kh\u00f3a nh\u01b0 Serpstat, <a href=\"https:\/\/tino.vn\/blog\/ahrefs-la-gi\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a>.<\/li><\/ul>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_4:_Vi\u1ebft_c\u00e1c_Cluster_Page\"><strong>B\u01b0\u1edbc 4: Vi\u1ebft c\u00e1c Cluster Page<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n n\u00ean vi\u1ebft h\u1ea7u h\u1ebft c\u00e1c Cluster Page c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi t\u1ea1o m\u1ed9t Pillar Page. Cluster Page hay Cluster Content l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft \u0111i s\u00e2u h\u01a1n v\u00e0o chi ti\u1ebft c\u1ee7a t\u1eebng n\u1ed9i dung con \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong Pillar Page.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c Cluster Page s\u1ebd \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1eafn Internal Link v\u1edbi nhau v\u00e0 c\u00f9ng tr\u1ecf \u0111\u1ebfn Pillar Page.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_5:_Vi\u1ebft_Pillar_Page\"><strong>B\u01b0\u1edbc 5: Vi\u1ebft Pillar Page<\/strong><\/h3>\n\n\n\n<p>Khi vi\u1ebft Pillar Page, b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee5 c\u1ea7n di\u1ec5n \u0111\u1ea1t ng\u1eafn g\u1ecdn \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y k\u1ef9 h\u01a1n trong c\u00e1c Cluster Page.<\/li><li>Cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-5.png\" alt=\"pillar-page-la-gi\" class=\"wp-image-56897\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-5.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-5-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h3 id=\"B\u01b0\u1edbc_6:_T\u1ed1i_\u01b0u_h\u00f3a_Pillar_Page\"><strong>B\u01b0\u1edbc 6: T\u1ed1i \u01b0u h\u00f3a Pillar Page<\/strong><\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n h\u00e3y t\u1ed1i \u01b0u h\u00f3a Pillar Page \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 SEO, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bao g\u1ed3m t\u1eeb kh\u00f3a ch\u00ednh trong ti\u00eau \u0111\u1ec1 c\u1ee7a trang v\u00e0 c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5<\/li><li>T\u1ea1o th\u1ebb ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0 th\u1ebb m\u00f4 t\u1ea3 meta<\/li><li>Tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac n\u1ebfu th\u00edch h\u1ee3p<\/li><li>S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 cho m\u1ed7i ch\u1ee7 \u0111\u1ec1 ph\u1ee5<\/li><li>K\u1ebft h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 t\u1eeb kh\u00f3a d\u00e0i tr\u00ean to\u00e0n b\u1ed9 trang<\/li><li>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ch\u00ednh trong v\u00f2ng 100 t\u1eeb \u0111\u1ea7u ti\u00ean<\/li><li>\u0110\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm<\/li><li>T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh v\u00e0 th\u00eam v\u0103n b\u1ea3n thay th\u1ebf th\u00edch h\u1ee3p<\/li><li>B\u1ed1 c\u1ee5c \u0111\u1ea3m b\u1ea3o th\u00edch h\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi th\u00edch \u0111\u1ecdc l\u01b0\u1edbt<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-6.png\" alt=\"pillar-page-la-gi\" class=\"wp-image-56898\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-6.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/08\/word-image-56892-6-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h3 id=\"B\u01b0\u1edbc_7:_\u0110\u1ecbnh_d\u1ea1ng_Pillar_Page\"><strong>B\u01b0\u1edbc 7: \u0110\u1ecbnh d\u1ea1ng Pillar Page<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trang t\u1ea3i nhanh v\u00e0 hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb (\u0111\u1eb7c bi\u1ec7t l\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng)<\/li><li>H\u00ecnh \u1ea3nh\/video \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u00fang c\u00e1ch (v\u0103n b\u1ea3n thay th\u1ebf, l\u01b0\u1ee3c \u0111\u1ed3, n\u00e9n h\u00ecnh \u1ea3nh)<\/li><li>Trang c\u00f3 m\u1ed9t \u1ea3nh \u0111\u1ea1i di\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li><\/ul>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_8:_Qu\u1ea3ng_b\u00e1_Pillar_Page\"><strong>B\u01b0\u1edbc 8: Qu\u1ea3ng b\u00e1 Pillar Page<\/strong><\/h3>\n\n\n\n<p>Sau khi public Pillar Page, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chia s\u1ebb tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/li><li>G\u1eedi email<\/li><li>Gi\u1edbi thi\u1ec7u trong c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan tr\u00ean website<\/li><li>\u0110\u1ec3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chia s\u1ebb v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li><a href=\"https:\/\/tino.vn\/blog\/seeding-la-gi\/\" target=\"_blank\" rel=\"noopener\">Seeding<\/a> tr\u00ean c\u00e1c group v\u00e0 di\u1ec5n \u0111\u00e0n<\/li><\/ul>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_9:_Th\u01b0\u1eddng_xuy\u00ean_c\u1eadp_nh\u1eadt_n\u1ed9i_dung_nh\u01b0ng_kh\u00f4ng_\u0111\u01b0\u1ee3c_l\u1ec7ch_ch\u1ee7_\u0111\u1ec1_ban_\u0111\u1ea7u\"><strong>B\u01b0\u1edbc 9: Th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ec7ch ch\u1ee7 \u0111\u1ec1 ban \u0111\u1ea7u<\/strong><\/h3>\n\n\n\n<p>Ki\u1ebfn th\u1ee9c lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt m\u1ed7i ng\u00e0y. V\u00ec th\u1ebf, b\u1ea1n h\u00e3y th\u01b0\u1eddng xuy\u00ean ch\u1ec9nh s\u1eeda v\u00e0 b\u1ed5 sung n\u1ed9i dung \u0111\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh lu\u00f4n m\u1edbi mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t. \u0110i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean website c\u1ee7a b\u1ea1n. Th\u1eadm ch\u00ed, n\u1ebfu b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ee7 h\u1ea5p d\u1eabn, h\u1ecd c\u00f2n c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, Pillar Page c\u00f3 th\u1ec3 mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi cho c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1eabn trang web c\u1ee7a b\u1ea1n. Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 Pillar Page v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai Pillar Page m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Theo_d\u00f5i_hi\u1ec7u_xu\u1ea5t_Pillar_Page_qua_c\u00e1c_ch\u1ec9_s\u1ed1_n\u00e0o?\">Theo d\u00f5i hi\u1ec7u xu\u1ea5t Pillar Page qua c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0o?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n theo d\u00f5i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a Pillar Page g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ed1 l\u01b0\u1ee3t xem, t\u1ef7 l\u1ec7 tho\u00e1t<\/li><li>\u0110\u0103ng k\u00fd email, chuy\u1ec3n \u0111\u1ed5i<\/li><li>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n (truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/li><li>X\u1ebfp h\u1ea1ng tr\u00ean Google v\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c<\/li><li>L\u01b0\u1ee3t truy c\u1eadp v\u00e0o Pillar Page t\u1eeb c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>T\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li><\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"S\u1ed1_t\u1eeb_t\u1ed1i_thi\u1ec3u_c\u1ee7a_Pillar_Page_l\u00e0_bao_nhi\u00eau?\">S\u1ed1 t\u1eeb t\u1ed1i thi\u1ec3u c\u1ee7a Pillar Page l\u00e0 bao nhi\u00eau?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>C\u00e1c Pillar Page c\u00f3 xu h\u01b0\u1edbng d\u00e0i h\u01a1n nhi\u1ec1u so v\u1edbi n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft b\u00ecnh th\u01b0\u1eddng. M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 nh\u01b0ng ch\u00fang th\u01b0\u1eddng c\u00f3 \u00edt nh\u1ea5t 2.000 t\u1eeb.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Nh\u00f3m_t\u1eeb_kh\u00f3a_l\u00e0_g\u00ec?\">Nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 g\u00ec?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Nh\u00f3m t\u1eeb kh\u00f3a ho\u1eb7c ph\u00e2n c\u1ee5m t\u1eeb kh\u00f3a (Keyword Grouping) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 danh s\u00e1ch t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u1eef ngh\u0129a. Sau khi t\u1ed5ng h\u1ee3p, ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u00ean kh\u1eafp c\u00e1c trang web \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean ho\u1eb7c c\u00f3 tr\u1ea3 ti\u1ec1n.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"C\u00f4ng_c\u1ee5_ph\u00e2n_t\u00edch_Google_Analytics_c\u00f3_t\u1ed1n_ph\u00ed_kh\u00f4ng?\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch Google Analytics c\u00f3 t\u1ed1n ph\u00ed kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>Google Analytics \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 SEO mi\u1ec5n ph\u00ed c\u1ee7a Google. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing. Th\u00f4ng qua Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u00ecnh. 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Th\u00f4ng qua Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f2n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c k\u00eanh v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chuy\u00ean s\u00e2u.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n t\u1ea1i, r\u1ea5t nhi\u1ec1u website \u0111ang s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Topic Cluster \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1ed9t trong nh\u1eefng th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a Topic Cluster \u0111\u00f3 l\u00e0 Pillar Page. V\u1eady Pillar Page l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 t\u1ea1o Pillar Page? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":56893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[6559,7389],"class_list":["post-56892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-kien-thuc-marketing","tag-seo-website"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/56892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=56892"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/56892\/revisions"}],"predecessor-version":[{"id":114727,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/56892\/revisions\/114727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/56893"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=56892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=56892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=56892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}