{"id":58106,"date":"2022-09-28T07:14:00","date_gmt":"2022-09-28T00:14:00","guid":{"rendered":"https:\/\/wiki.tino.org\/staging\/?p=58106"},"modified":"2025-06-11T16:08:40","modified_gmt":"2025-06-11T09:08:40","slug":"meta-description-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/meta-description-la-gi\/","title":{"rendered":"\ufffcMeta Description l\u00e0 g\u00ec? 7 c\u00e1ch vi\u1ebft Meta Description chu\u1ea9n SEO"},"content":{"rendered":"\n<p><strong>\u0110\u1ed1i v\u1edbi c\u00e1c SEOer, Meta Description kh\u00f4ng ph\u1ea3i l\u00e0 thu\u1eadt ng\u1eef qu\u00e1 xa l\u1ea1. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3ng <a href=\"https:\/\/tino.vn\/blog\/cong-cu-kiem-tra-traffic-website-mien-phi\/\" target=\"_blank\" rel=\"noopener\">traffic<\/a> truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi v\u1eabn c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 Meta Description. V\u1eady ch\u00ednh x\u00e1c Meta Description l\u00e0 g\u00ec? Meta Description mang l\u1ea1i l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00e2u l\u00e0 c\u00e1ch t\u0103ng <a href=\"https:\/\/tino.vn\/blog\/ctr-la-gi\/\" target=\"_blank\" rel=\"noopener\">CTR<\/a> v\u00e0 th\u1ee9 h\u1ea1ng website ch\u1ec9 v\u1edbi Meta Description? Tino Group s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/p>\n\n\n\n<h2 id=\"T\u00ecm_hi\u1ec3u_chi_ti\u1ebft_v\u1ec1_Meta_Description\"><strong><a><\/a>T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 Meta Description<\/strong><\/h2>\n\n\n\n<h3 id=\"Th\u1ebb_Meta_l\u00e0_g\u00ec?\"><strong><a><\/a>Th\u1ebb Meta l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi khai th\u00e1c thu\u1eadt ng\u1eef Meta Description, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 th\u1ebb Meta (<strong>Meta Tag<\/strong>) l\u00e0 g\u00ec. Th\u1ebb Meta l\u00e0 \u0111o\u1ea1n v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a trang. Ch\u00fang kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean ch\u00ednh trang \u1ea5y m\u00e0 ch\u1ec9 hi\u1ec3n th\u1ecb trong m\u00e3 ngu\u1ed3n trang. Vai tr\u00f2 c\u1ee7a th\u1ebb Meta l\u00e0 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u1ed9i dung m\u00e0 trang web truy\u1ec1n t\u1ea3i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-2.jpeg\" alt=\"meta-description-la-gi\" class=\"wp-image-58108\" width=\"773\" height=\"498\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-2.jpeg 1030w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-2-300x193.jpeg 300w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-2-1024x660.jpeg 1024w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-2-768x495.jpeg 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/figure>\n<\/div>\n\n\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t, th\u1ebb Meta l\u00e0 nh\u1eefng d\u00f2ng m\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong ph\u1ea7n \u0111\u1ea7u (<strong>head<\/strong>) c\u1ee7a trang <a href=\"https:\/\/tino.vn\/blog\/docs\/cach-upload-file-html-len-wordpress\/\" target=\"_blank\" rel=\"noopener\">HTML<\/a> \u0111\u1ec3 cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft m\u00e0 trang web \u0111\u1ec1 c\u1eadp. Nh\u1eefng th\u00f4ng tin \u1ea5y c\u00f3 th\u1ec3 l\u00e0 nhan \u0111\u1ec1, t\u00f3m t\u1eaft n\u1ed9i dung, t\u1eeb kh\u00f3a ch\u00ednh,&#8230;<\/p>\n\n\n\n<p>Trong SEO, c\u00f3 4 lo\u1ea1i th\u1ebb Meta ch\u00ednh m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Meta Keywords<\/strong>: C\u00e1c t\u1eeb kh\u00f3a b\u1ea1n c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung m\u00e0 trang web \u0111\u1ec1 c\u1eadp.<\/li><li><strong>Meta Title<\/strong>: \u0110o\u1ea1n v\u0103n b\u1ea3n ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y \u1edf \u0111\u1ea7u tr\u00ecnh duy\u1ec7t.<\/li><li><strong>Meta Description<\/strong>: \u0110o\u1ea1n v\u0103n b\u1ea3n m\u00f4 t\u1ea3 ng\u1eafn v\u1ec1 trang.<\/li><li><strong>Meta Robots<\/strong>: \u0110o\u1ea1n m\u00e3 gi\u00fap cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho tr\u00ecnh thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u ho\u1eb7c l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung cho trang web.<\/li><\/ul>\n\n\n\n<h3 id=\"Meta_Description_l\u00e0_g\u00ec?\"><a><\/a><strong>Meta Description l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Meta Description l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c <a href=\"https:\/\/tino.vn\/blog\/seo-la-gi\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> v\u00e0 nh\u1eefng \u201ccon sen\u201d chuy\u00ean vi\u1ebft content website. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, Meta Description l\u00e0 m\u1ed9t v\u0103n b\u1ea3n m\u00f4 t\u1ea3 ng\u1eafn, ch\u1ec9 d\u00e0i kho\u1ea3ng 150 &#8211; 160 k\u00fd t\u1ef1.<\/p>\n\n\n\n<p>\u0110o\u1ea1n v\u0103n n\u00e0y xu\u1ea5t hi\u1ec7n b\u00ean d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 trang trong c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Th\u00f4ng th\u01b0\u1eddng, ng\u01b0\u1eddi vi\u1ebft th\u01b0\u1eddng s\u1eed d\u1ee5ng Meta Description \u0111\u1ec3 m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 trang web nh\u01b0: t\u00ednh n\u0103ng, \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng, th\u00f4ng tin khuy\u1ebfn m\u1ea1i,&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-3.jpeg\" alt=\"\" class=\"wp-image-58109\" width=\"700\" height=\"375\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>Trong \u0111o\u1ea1n Meta Description s\u1ebd ch\u1ee9a nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn trang. V\u00ec th\u1ebf, khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm, c\u00f4ng c\u1ee5 s\u1ebd nh\u1eadn di\u1ec7n t\u1eeb kh\u00f3a trong Meta Description v\u00e0 hi\u1ec3n th\u1ecb \u1edf trang k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, Meta Description kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t quy\u1ebft \u0111\u1ecbnh th\u1ee9 h\u1ea1ng c\u1ee7a trang web. Tuy nhi\u00ean, \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u201cgh\u00e9 th\u0103m\u201d trang c\u1ee7a b\u1ea1n. \u0110o\u1ea1n Meta Description c\u00e0ng t\u1ed1i \u01b0u, thu h\u00fat, c\u01a1 h\u1ed9i ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n c\u00e0ng cao v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<h3 id=\"L\u1ee3i_\u00edch_c\u1ee7a_Meta_Description_trong_SEO\"><strong><a><\/a>L\u1ee3i \u00edch c\u1ee7a Meta Description trong SEO<\/strong><\/h3>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng m\u1ed9t Meta Description, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 3 l\u1ee3i \u00edch sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click chu\u1ed9t (CTR) tr\u00ean Google v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/li><li>Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u kh\u00e1i qu\u00e1t v\u1ec1 n\u1ed9i dung m\u00e0 trang web cung c\u1ea5p.<\/li><li>Gi\u00fap ng\u01b0\u1eddi d\u00f9ng n\u1eafm b\u1eaft nhanh ch\u00f3ng n\u1ed9i dung m\u00e0 m\u00ecnh chu\u1ea9n b\u1ecb truy c\u1eadp, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm.<\/li><\/ul>\n\n\n\n<h2 id=\"7_c\u00e1ch_vi\u1ebft_Meta_Description_chu\u1ea9n_SEO\"><strong><a><\/a>7 c\u00e1ch vi\u1ebft Meta Description chu\u1ea9n SEO<\/strong><\/h2>\n\n\n\n<h3 id=\"#1._\u0110\u1ea3m_b\u1ea3o_\u0111\u1ed9_d\u00e0i_ti\u00eau_chu\u1ea9n\"><strong><a><\/a>#1. \u0110\u1ea3m b\u1ea3o \u0111\u1ed9 d\u00e0i ti\u00eau chu\u1ea9n<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed9 d\u00e0i ti\u00eau chu\u1ea9n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng khi vi\u1ebft Meta Description m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd. M\u1ed9t \u0111o\u1ea1n Meta Description t\u1ed1i \u01b0u th\u01b0\u1eddng kh\u00f4ng d\u00e0i qu\u00e1 155 &#8211; 160 k\u00fd t\u1ef1. V\u00ec Google s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u01b0\u1ee3t b\u1edbt n\u1ed9i dung n\u1ebfu \u0111o\u1ea1n v\u0103n c\u1ee7a b\u1ea1n qu\u00e1 d\u00e0i.<\/p>\n\n\n\n<p>D\u00f9 g\u1ea7n \u0111\u00e2y Google \u0111\u00e3 th\u1eed nghi\u1ec7m t\u0103ng th\u00eam \u0111\u1ed9 d\u00e0i cho \u0111o\u1ea1n Meta Description l\u00ean t\u1eeb 160 &#8211; 320 hay 375 k\u00fd t\u1ef1, nh\u01b0ng \u0111\u1ed9 d\u00e0i t\u1ed1i \u01b0u nh\u1ea5t v\u1eabn kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 160 k\u00fd t\u1ef1. Th\u1eadm ch\u00ed, v\u1edbi giao di\u1ec7n mobile, b\u1ea1n ch\u1ec9 c\u1ea7n vi\u1ebft \u0111o\u1ea1n Meta Description d\u00e0i kho\u1ea3ng 120 k\u00fd t\u1ef1 l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nhi\u1ec1u b\u00e0i vi\u1ebft, Google c\u00f2n hi\u1ec3n th\u1ecb ng\u00e0y b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c \u0111\u0103ng, l\u1eddi review hay Heading trong th\u1ebb Meta Description. V\u00ec v\u1eady, khi vi\u1ebft Meta Description, b\u1ea1n c\u0169ng n\u00ean \u201ctr\u1eeb hao\u201d cho nh\u1eefng k\u00fd t\u1ef1 n\u00e0y tr\u01b0\u1edbc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-4.jpeg\" alt=\"meta-description-la-gi\" class=\"wp-image-58110\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-4.jpeg 724w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-4-300x200.jpeg 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/div>\n\n\n<p>L\u00e0 m\u1ed9t Content Writer hay SEOer, \u0111i\u1ec1u b\u1ea1n mong mu\u1ed1n ch\u1eafc h\u1eb3n l\u00e0 c\u1ea3i thi\u1ec7n s\u1ed1 l\u1ea7n click chu\u1ed9t v\u00e0 mang l\u1ea1i th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, b\u1ea1n n\u00ean c\u1ed1 g\u1eafng t\u1ed1i \u01b0u nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u00e0 thu h\u00fat nh\u1ea5t trong kho\u1ea3ng 120 k\u00fd t\u1ef1 \u0111\u1ea7u ti\u00ean trong \u0111o\u1ea1n Meta Description.<\/p>\n\n\n\n<h3 id=\"#2._S\u1eed_d\u1ee5ng_ng\u00f4n_t\u1eeb_thu_h\u00fat,_t\u00edch_c\u1ef1c\"><strong><a><\/a>#2. S\u1eed d\u1ee5ng ng\u00f4n t\u1eeb thu h\u00fat, t\u00edch c\u1ef1c<\/strong><\/h3>\n\n\n\n<p>\u0110o\u1ea1n Meta Description \u0111\u01b0\u1ee3c xem nh\u01b0 l\u1eddi ch\u00e0o m\u1eddi kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi trang web c\u1ee7a b\u1ea1n. Ch\u00ednh v\u00ec th\u1ebf, \u0111\u1ec3 vi\u1ebft \u0111o\u1ea1n Meta Description thu h\u00fat, b\u1ea1n c\u1ea7n d\u1ef1a tr\u00ean mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>T\u1ed1t nh\u1ea5t, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb d\u1ec5 hi\u1ec3u, s\u00fac t\u00edch v\u00e0 mang \u00fd ngh\u0129a t\u00edch c\u1ef1c. Gi\u1ecdng v\u0103n vui t\u01b0\u01a1i, h\u00f3m h\u1ec9nh c\u0169ng l\u00e0 c\u00e1ch b\u1ea1n h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>N\u1ebfu l\u00e0 trang web m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft Meta Description d\u1ef1a tr\u00ean 2 c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p l\u00e0 g\u00ec?<\/li><li>S\u1ea3n ph\u1ea9m mang l\u1ea1i nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt n\u00e0o?<\/li><\/ul>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu vi\u1ebft Meta Description cho trang ch\u1ee7, b\u1ea1n c\u1ea7n ch\u00fa \u00fd s\u1eed d\u1ee5ng gi\u1ecdng v\u0103n nh\u00e3 nh\u1eb7n h\u01a1n, t\u1eadp trung gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, khi vi\u1ebft Meta Description cho blog, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra n\u1ed9i dung ch\u00ednh v\u00e0 m\u1ee5c \u0111\u00edch m\u00e0 b\u00e0i vi\u1ebft s\u1ebd truy\u1ec1n t\u1ea3i. Ngo\u00e0i ra, b\u1ea1n kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u00ednh t\u1eeb ho\u1eb7c nh\u1eefng t\u1eeb h\u00f3a m\u1ef9. V\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 r\u00e0o c\u1ea3n khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng click v\u00e0o trang.<\/p>\n\n\n\n<h3 id=\"#3._Ch\u1ee9a_t\u1eeb_kh\u00f3a_ch\u00ednh_v\u00e0_c\u00e1c_t\u1eeb_kh\u00f3a_li\u00ean_quan\"><strong><a><\/a>#3. Ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan<\/strong><\/h3>\n\n\n\n<p>B\u1ed5 sung th\u00eam t\u1eeb kh\u00f3a ch\u00ednh ho\u1eb7c c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan khi vi\u1ebft Meta Description l\u00e0 c\u00e1ch gi\u00fap b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, khi \u0111o\u1ea1n Meta Description c\u1ee7a b\u00e0i vi\u1ebft ch\u1ee9a t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm, Google s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u00e0m n\u1ed5i b\u1eadt b\u00e0i vi\u1ebft \u1ea5y tr\u00ean trang k\u1ebft qu\u1ea3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-5.jpeg\" alt=\"meta-description-la-gi\" class=\"wp-image-58111\" width=\"700\" height=\"375\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ed3ng th\u1eddi, ch\u00e8n t\u1eeb kh\u00f3a \u1edf ngay Meta Description c\u00f2n h\u1ea1n ch\u1ebf vi\u1ec7c Google l\u01b0\u1ee3c b\u1edbt dung l\u01b0\u1ee3ng th\u1ebb Meta. D\u00f9 v\u1eady, b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean \u201cnh\u1ed3i nh\u00e9t\u201d t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o ph\u1ea7n Meta Description. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn cho \u0111o\u1ea1n m\u00f4 t\u1ea3 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean r\u1eadp khu\u00f4n, m\u00e1y m\u00f3c. Thay v\u00e0o \u0111\u00f3, h\u00e3y b\u1ed5 sung t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o Meta Description m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 id=\"#4._G\u1eafn_n\u00fat_k\u00eau_g\u1ecdi_h\u00e0nh_\u0111\u1ed9ng_(Call_to_action)\"><strong><a><\/a>#4. G\u1eafn n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Call to action)<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ng\u1eafn g\u1ecdn, chu\u1ea9n m\u1ef1c trong Meta Description s\u1ebd k\u00edch th\u00edch kh\u1ea3 n\u0103ng click chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng c\u1ee5m t\u1eeb mang t\u00ednh k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng nh\u01b0: \u201c<em>Xem th\u00eam<\/em>\u201d, \u201c<em>D\u00f9ng mi\u1ec5n ph\u00ed t\u1ea1i\u2026<\/em>\u201d, \u201c<em>Nh\u1eadn ngay<\/em>\u201d,&#8230;, v\u00e0o \u0111o\u1ea1n Meta Description. S\u1eed d\u1ee5ng gi\u1ecdng v\u0103n t\u00edch c\u1ef1c, ph\u1ea5n kh\u1edfi s\u1ebd c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<h3 id=\"#5._T\u1ea1o_s\u1ef1_\u0111\u1ed9c_\u0111\u00e1o_v\u00e0_kh\u00e1c_bi\u1ec7t\"><strong><a><\/a>#5. T\u1ea1o s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o n\u1ed9i dung Meta Description kh\u00f4ng tr\u00f9ng l\u1eb7p v\u1edbi b\u1ea5t k\u1ef3 trang web n\u00e0o kh\u00e1c c\u0169ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n l\u01b0u \u00fd. S\u1ef1 kh\u00e1c bi\u1ec7t, \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o ch\u00ednh l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng. Meta Description c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 &#8211; l\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u1ecf tr\u1ed1ng ph\u1ea7n Meta Description. Google s\u1ebd t\u1ef1 \u0111\u1ed9ng ch\u1ecdn m\u1ed9t \u0111o\u1ea1n ch\u1ee9a t\u1eeb kh\u00f3a trong b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3n th\u1ecb. Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. B\u1ecf qua ho\u1eb7c vi\u1ebft Meta Description h\u1eddi h\u1ee3t s\u1ebd khi\u1ebfn b\u1ea1n \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h3 id=\"#6._Khai_th\u00e1c_tri\u1ec7t_\u0111\u1ec3_ti\u00eau_\u0111\u1ec1_Meta\"><a><\/a><b>#6. Khai th\u00e1c tri\u1ec7t \u0111\u1ec3 ti\u00eau \u0111\u1ec1 Meta<\/b><\/h3>\n\n\n\n<p>T\u1ea1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, ti\u00eau \u0111\u1ec1 Meta th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n ngay tr\u00ean Meta Description ho\u1eb7c th\u1ebb Meta. M\u1ed9t ti\u00eau \u0111\u1ec1 thu h\u00fat c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd cho \u0111o\u1ea1n m\u00f4 t\u1ea3, g\u00f3p ph\u1ea7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng. Th\u00f4ng th\u01b0\u1eddng, ti\u00eau \u0111\u1ec1 Meta s\u1ebd \u0111\u01b0\u1ee3c ch\u00e8n v\u00e0o CMS c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ec3, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o ti\u00eau \u0111\u1ec1 ng\u1eafn h\u01a1n so v\u1edbi Meta Description. M\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn th\u01b0\u1eddng kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 65 k\u00fd t\u1ef1. N\u1ebfu vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u00e1 d\u00e0i, Google s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u01b0\u1ee3c b\u1edbt l\u1ea1i tr\u00ean trang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 id=\"#7._Th\u1ed1ng_nh\u1ea5t_v\u1edbi_n\u1ed9i_dung_to\u00e0n_b\u00e0i\"><strong><a><\/a>#7. Th\u1ed1ng nh\u1ea5t v\u1edbi n\u1ed9i dung to\u00e0n b\u00e0i<\/strong><\/h3>\n\n\n\n<p>Nhi\u1ec1u trang web s\u1eed d\u1ee5ng Meta Description nh\u01b0 nh\u1eefng chi\u00eau tr\u00f2 \u201cc\u00e2u view\u201d \u0111\u1ec3 d\u1eabn d\u1eaft \u0111\u1ed9c gi\u1ea3. Ngh\u0129a l\u00e0 \u0111o\u1ea1n Meta Description truy\u1ec1n t\u1ea3i \u201cm\u1ed9t \u0111\u1eb1ng\u201d, n\u1ed9i d\u00f9ng l\u1ea1i cung c\u1ea5p th\u00f4ng tin \u201cm\u1ed9t n\u1ebbo\u201d. \u0110\u00e2y ch\u1eb3ng kh\u00e1c n\u00e0o \u201ctreo \u0111\u1ea7u d\u00ea, b\u00e1n th\u1ecbt ch\u00f3\u201d.<\/p>\n\n\n\n<p>N\u1ebfu s\u1eed d\u1ee5ng c\u00e1ch th\u1ee9c n\u00e0y nhi\u1ec1u l\u1ea7n, Google s\u1ebd t\u00ecm ra v\u00e0 nhanh ch\u00f3ng x\u1eed ph\u1ea1t b\u1ea1n. Th\u1eadm ch\u00ed, \u0111o\u1ea1n Meta Description sai l\u1ec7ch v\u1edbi n\u1ed9i dung to\u00e0n b\u00e0i s\u1ebd l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 tho\u00e1t trang. Th\u1ebf n\u00ean, b\u1ea1n ph\u1ea3i lu\u00f4n ch\u1eafc ch\u1eafn r\u1eb1ng Meta Description c\u1ee7a m\u00ecnh th\u1ed1ng nh\u1ea5t v\u1edbi content website.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2022\/09\/word-image-58106-6.jpeg\" alt=\"meta-description-la-gi\" class=\"wp-image-58112\" width=\"700\" height=\"375\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, Meta Description \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t website, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng truy c\u1eadp v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Qua b\u00e0i vi\u1ebft, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u Meta Description l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch vi\u1ebft Meta Description sao cho hi\u1ec7u qu\u1ea3. Ch\u00fac b\u1ea1n x\u00e2y d\u1ef1ng trang web th\u00e0nh c\u00f4ng v\u00e0 nhanh ch\u00f3ng l\u1ecdt top Google.<\/p>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><strong><a><\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Ki\u1ec3m_tra_Meta_Description_tr\u00ean_trang_web_b\u1eb1ng_c\u00e1ch_n\u00e0o?\">Ki\u1ec3m tra Meta Description tr\u00ean trang web b\u1eb1ng c\u00e1ch n\u00e0o?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 check Meta Description tr\u00ean trang web, ch\u1eb3ng h\u1ea1n nh\u01b0: <a href=\"https:\/\/www.seoptimer.com\/\" target=\"_blank\" rel=\"noopener nofollow\">SEOptimer<\/a>, <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Ahref<\/a>, <a href=\"http:\/\/semrush.com\" target=\"_blank\" rel=\"noopener nofollow\">Semrush<\/a>,&#8230;<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Th\u1ebb_Meta_n\u00e0o_quan_tr\u1ecdng_nh\u1ea5t_hi\u1ec7n_nay?\">Th\u1ebb Meta n\u00e0o quan tr\u1ecdng nh\u1ea5t hi\u1ec7n nay?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>M\u1ed9t s\u1ed1 th\u1ebb Meta quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1ebb Title.<\/li><li>Meta Description.<\/li><li>Meta Content Type.<\/li><\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"C\u00f3_n\u00ean_s\u1eed_d\u1ee5ng_Emoji_v\u00e0o_Meta_Description_kh\u00f4ng?\">C\u00f3 n\u00ean s\u1eed d\u1ee5ng Emoji v\u00e0o Meta Description kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>T\u00f9y v\u00e0o n\u1ed9i dung v\u00e0 m\u1ee5c \u0111\u00edch b\u00e0i vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 ch\u00e8n Emoji v\u00e0o Meta Description ho\u1eb7c kh\u00f4ng. Emoji t\u1ea1o n\u00ean s\u1ef1 th\u00e2n thi\u1ec7n, thu h\u00fat v\u00e0 k\u00edch th\u00edch kh\u1ea3 n\u0103ng click trang. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i tr\u01b0\u1eddng h\u1ee3p n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p s\u1eed d\u1ee5ng Emoji cho Meta Description. V\u00ec v\u1eady, b\u1ea1n ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"Meta_Description_c\u00f3_quy\u1ebft_\u0111\u1ecbnh_\u0111\u1ebfn_th\u1ee9_h\u1ea1ng_c\u1ee7a_website_tr\u00ean_Google_kh\u00f4ng?\">Meta Description c\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a website tr\u00ean Google kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<h3 id=\"Google_kh\u00f4ng?\"><strong>Google kh\u00f4ng?<\/strong><\/h3>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u201cC\u00f3!\u201d. Google c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng website d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft v\u00e0 c\u1ea3 ph\u1ea7n Meta Description.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Ki\u1ec3m tra Meta Description tr\u00ean trang web b\u1eb1ng c\u00e1ch n\u00e0o?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 check Meta Description tr\u00ean trang web, ch\u1eb3ng h\u1ea1n nh\u01b0: <a>SEOptimer<\/a>, <a>Ahref<\/a>, <a>Semrush<\/a>,...<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Th\u1ebb Meta n\u00e0o quan tr\u1ecdng nh\u1ea5t hi\u1ec7n nay?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>M\u1ed9t s\u1ed1 th\u1ebb Meta quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd l\u00e0:<\/p><ul><li>Th\u1ebb Title.<\/li><li>Meta Description.<\/li><li>Meta Content Type.<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"C\u00f3 n\u00ean s\u1eed d\u1ee5ng Emoji v\u00e0o Meta Description kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>T\u00f9y v\u00e0o n\u1ed9i dung v\u00e0 m\u1ee5c \u0111\u00edch b\u00e0i vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 ch\u00e8n Emoji v\u00e0o Meta Description ho\u1eb7c kh\u00f4ng. 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Meta Description mang [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":58107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[7389,7250],"class_list":["post-58106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-seo-website","tag-thu-thuat-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/58106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=58106"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/58106\/revisions"}],"predecessor-version":[{"id":108145,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/58106\/revisions\/108145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/58107"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=58106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=58106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=58106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}